Evaluation Question 3: What have you learnt from your audience

feedback?
When it comes to the ad campaign for a film
(regardless of the genre), it is important that
the audience feedback is very positive. In order
to do so, the people in charge of the ad
campaign would release a teaser trailer or
poster first to see how the target audience
would respond to the premise. For example,
the original teaser trailer for The Woman in
Black was received well by the target audience
due to its chilling visuals and Daniel Radcliffes
portrayal of the lead character. In fact, Daniel
Radcliffe was able to attract a lot of Harry
Potter fans to the film due to his appearance in
the film franchise.
My group and I were able to gather feedback
for our trailer from our classmates during a
screening of each of our horror trailers. We
were able to receive feedback from our
actual demographic since our classmates are
all in their late teens. Prior to the screening,
we also sent out online surveys about our
films plot as well as questions about which
film genres the audience prefers and
whether or not they would go and see the
film.
Our trailer feedback was mostly positive and we received some good points for what we
could do to improve it. For example, our classmates pointed out that our trailer did not have
an impressive climax, resulting in a portion of the trailer where everything went quiet before
the title. We have since improved this and added a scene where one of the main characters
is seen beating an unseen victim to death. We also received feedback detailing that our
soundtrack was not very enthralling and there were not so many sound effects as a real
trailer. We have also remedied this by adding a voice over of the films setup, more titles and
a more exciting ambience track. (Please see video below).

As for my poster, my original design was very

minimalist and depicted one of the main characters
in our film standing by his own memorial on a
snowy day. This poster was received well but I was
informed that it did not give much information on
the rest of the main characters or the premise. My
second poster however included images of all three
of the main characters standing together, including
a more defined tagline and a prop which connoted
the religious aspect of the film.
And finally, for my magazine cover, I was informed
that my font choice for the masthead and the
graphic design were applied well. However, I was
told that my cover lines were plain and could have
included more detail like with the rest of the cover
text.