Executive

summary
Business plan January 2014

Tweet Binder

Intro
Tweet Binder is an online platform to analyze information on Twitter and create impact reports.
Tweet Binder it is utilized by marketing agencies, sport clubs and events organizers all around the
world to leverage the untapped power of Twitter. It was founded in 2013 with the release of its beta
version while 2014 marked the year of its full release.
What the team has learned in these months is that there is a huge market for this service; in fact,
with just its beta version, the company was able to reach the break-even point in just 6 months.
Things happened fast for Tweet Binder, the number of new users using the platform grew by
thousands every month. 2014 was closed with a revenue of more than $260,000.
Tweet Binder is working for clients like UK Government, Lonely Planet, Bon Jovi, Glassdoor, Verizon,
LOreal, Ikea, Banco Sabadell, Heineken, FC Barcelona, Cisco, NBC, TVE, Desigual, the NFL, Leo
Burnett and many other global clients around the world.

Report for NFL event

The Business Model of Tweet Binder is Freemium, there is a free level of the platform that allows users
to analyze information on Twitter with some limitations. The PRO version comes with more services,
metrics and features.

Report for Desafo Champions (RTVE) TV show

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Tweet Binder Executive Summary

Mission statement
Our tool analyzes Twitter information about your brand or event and presents it to you in different and
attractive formats.
The mission of Tweet Binder is to offer our clients a simple and attractive way to analyze information
on Twitter and to present it in different formats: web, billboard, desktop or mobile. A report generated
by Tweet Binder can be made in a few clicks and the results are truly amazing.
Tweet Binder users point out that the impact reports are very attractive and can actually be presented
to clients right away. However, those users who want to get more analytics or a deeper report can
spend more time on the platform to create a much better report using unique proprietary features.
What is really important is that Tweet Binder can be used to create a very quick impact report or, if
they choose to do so, clients can spend time enriching the report to create a better one.
The main principles of Tweet Binder as a product are:

Fast: one click and the client receives a ready report.

Design: Tweet Binder creates customizable infographics with received Twitter data.
Free: this is a basic level option used to attract users.
Professional: the tool has been created for professional use by both companies and agencies.

Tweet Binder Executive Summary

Public report for BBVA

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History and team

Tweet Binder was created in 2013 with our release of the first stable beta version in October; in
February, 2015 the 3rd version of the platform will be ready. Previous to Tweet Binder, the team created
the App Tweet Category for iPad. This basic app contained all the same functionalities of Tweet
Binder.
However, the approach to the marketing and the principles of this basic tool were totally different.
Tweet Category was not a success at all, the team invested a lot of money and time but the results were
not positive. The positive thing out of Tweet Category was that the team learned quite a lot and was
able to create the focused strength to make Tweet Binder.
In 2014, Tweet Binder started his selling activity as a solid platform.
The team is made up of nine people:
Public report for Desigual France

Javier brego

Elena Mayor

Maite Muruzbal

CEO

Marketing Manager

Communication Manager

Javier Snchez-Ostiz

igo Burgera

Vicente Hidalgo

CTO

Product Manager

Programmer

Alberto Larripa

Xabi Angs

David Prez

Programmer

Designer

Programmer

The company is currently based in Pamplona, Spain.

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Live rankings for Torres y Reyes (RTVE) TV show

Tweet Binder Executive Summary

Tweet Binder by the numbers

Tweet Binders current numbers are:
Free Users: 52.000 users by December 2014
Reports: 270.000 reports created by December 2014
Revenue in 2014: $260,000
Sales in 2014: Around 1,000
Revenue in 2015: $675,000 (expected)
Active clients per month: 100
Monthly expenses: $25,000
The Fremium model attracts many free users to the platform who share on Twitter or Facebook the
reports they built using Tweet Binder and thus producing an amazing level of buzz and love among
their followers and friends.
The market is global and the number of clients grows each month.
The goal of Tweet Binder is to maintain a high client retention.

$ 675 K

$ 250 K
Interactive widget for Clasico BBVA

$0
2013

Tweet Binder Executive Summary

2014

Estimated revenue for 2015

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Products and services

Tweet Binder Solutions

Tweet Binder Solutions

1/3

3/3

Tweet Binder Solutions

2/3

Tweet Binder principally sells two products:

Impact Reports on Twitter
Interaction Tools to integrate Twitter on events and campaigns
These two products are distributed on different plans depending on the clients market:
CONFERENCES

Tweet Binder Solutions

2/3

HUGE EVENTS
& FESTIVALS

Tweet Binder Solutions

TV SHOWS & MEDIA

1/3

Iframe for FC Barcelona Fans site

HUGE EVENTS
& FESTIVALS

Events and festivals

SPORTS

Sports

AGENCIES &
MARKETING RESEARCH

Agencies

CONFERENCES

Celebrities

TWITTER CAMPAIGNS

Market research

Each of these plans contain different features that make them unique and clients can choose between
a monthly plan or a per use basis (e.g. for single events or single campaigns).
When any of these products are sold, Tweet Binder Team does not need to perform any action, the
client is the one who performs the report. Tweet Binder is completely scalable with the ability to make
money even if the members of the company are not active.
This company can sell at any time anywhere. For example, a person from Tokyo could enter the
website, purchase a monthly plan, pay and use the platform while you are reading this.
AGENCIES &
MARKETING RESEARCH

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SPORTS

Live rankings for BBVA

Tweet Binder Executive Summary

Financial information
Tweet Binder is the sole property of Javier Abrego, founder, and current CEO.
Tweet Binder received in 2012 two entrepreneur loans from SODENA and ENISA:
Funds by Founder: 70,000
Funds by SODENA: 60,000 (48,000 left)
Funds by ENISA: 30,000 (18,000 left)
In September 2014 Tweet Binder closed a partnership deal with professional soccer player Andrs
Fernndez, Goalkeeper of FCPorto. Due to a NDA, we are not allow to specify the details of the
operation in this document, only that he is now owner of a very small part of the company.

Andrs Fernndez

Live ranking and walls for Barcelona Conde de God

Tweet Binder Executive Summary

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FOR MORE INFORMATION, PLEASE CONTACT

marketing@tweetbinder.com