Seminar report

On
Use Mobile Phone

Submitted in the partial fulfillment for the requirement of the Degree of

Master of Business Administration (Integrated course)
(2014-2019)

Submitted to
Punjabi University, Patiala

Supervisor

Submitted By
Dr.

Harpreet

Singh

Sukhvir Kaur
MBA[IC] 1st
Roll no. 922

ACKNOWLEDGEMENT
Written words have the tendency to degenerate genuine gratitude into
stilted formality but this is the only way to express my feelings. I am
indebted to all those who supported me in this learning process and in
successful completion of my Seminar Report. I wish to express my seminar
report predication to all those with whom in interacted and whose thought
and insight helped me in increasing my knowledge and understanding the
seminar report.
I also owe my thanks to my teacher Dr. Harpreet Singh for their
kind guidance and unstinted support throughout the training and even before.

Sukhvir Kaur

DECLARATION
I Sukhvir Kaur here by declared that the work which is being
presented in the project report USE MOBILE PHONE is the Original
Work by me under the supervision of Dr. Harpreet Singh (Assistant
Professor) for fulfillment of the award of degree Master

of -Business

administration (integrated course) to the University School Of Business

Studies, Guru Kashi Campus, Talwandi Sabo (Bathinda).

-----------------------------Signature

INDEX
INTRODUCTION

MOBILE PHONES
CAMERA PHONES
SOUND RECORDERS
WORKING
HISTORY OF CELL PHONE TECHNOLOGY
CELLULAR TELEPHONE BASICS

ADVANTAGES AND DISADVANTAGES OF CELL PHONE

POSITIVE EFFECTS OF MOBILE PHONES
NEGATIVE EFFECTS OF MOBILE PHONES
RATIONALE OF THE STUDY AND METHODOLOGY
LIMITATIONS OF THE STUDY
DATA ANALYSIS AND INTERPRETATION
THE KEY PLAYERS IN THE TELECOM MARKET IN INDIA
CONCLUSION
SUGGESTIONS

BIBLIOGRAPHY

INTRODUCTION
1.1 MOBILE PHONES
Mobile phones have become so much a part of our life as a part of our body.
Computers, the internet and as a means of communication used more now than fixed line
phones. They provide telecommunications to people without the constraints a fixed
telephone. Provide more freedom to people to communicate with one another from
virtually any where.

Mobile telecommunications can help us live our lives more

efficiently. The cut down the need to travel, reduce business costs and can be a vital
safety device. And of course people enjoy using them, (Specially Youth).
While travelling the history of mobile hand sets we notice a very high increase in
the mobile phone manufacturer targets mainly on youth in the society. Majority of
mobile hand sets producers and mobile operators come with advanced applications to
attract youth.
The latest mobile phones provides advanced technologies like G.P.S (Global
Positioning System which shows maps of the different locations around globe), blue
tooth, internet, video conferencing etc. These handy applications attracts the youth
mainly college students because of its various uses.

Now a days mobile phones are available at a best and infact the financial cost of
maintaining a mobile phone is generally low, mostly a mobile phone is now known as a
Personal identity.
Most of the youth including students i.e. teenagers and college students consider
them as a fashion accessory. Mobile phones usage in campuses has changed the way of
our young people communicating text messaging have taught them a whole new
language.
It is of use to parents also. It helps them in monitoring their wards and enabling
them the comfort of communicating them at any time, any where.

1.1.1 Camera Phones

Camera Phones are the attraction of present day mobile sets. They are very
helpful in taking and sharing our dear and near ones photos, videos and so on. Photos
taken by these camera phones can be shared to other mobiles using blue tooth technology
or through data cables connected to a P.C.

1.1.2 Sound recorders

Sound recording facility in cell phones can be used for Recording Sounds
whatever it may be. The recorded sound clips can be furtherly shared using blue tooth or
by data cable.

1.1.3 Working
Mobile phones work with receiving and sending electromagnetic waves which are
transmitted and received through an in built antenna inside the handset. The mobile
phone operators provide signal towers which contain powerful signal receivers and
transmitters which help to operate them freely without wires.

1.2

HISTORY OF CELL PHONE TECHNOLOGY

1.2.1 First generation: Cellular networks

The main technological development that distinguished the First Generation

mobile phones from the previous generation was the use of multiple cell sites, and the
ability to transfer calls from one site to the next as the user travelled between cells during
a conversation. The first commercially automated cellular network (the 1G generation)
was launched in Japan by NTT in 1979. The initial launch network covered the full
metropolitan area of Tokyo's over 20 million inhabitants with a cellular network of 23
base stations. Within five years, the NTT network had been expanded to cover the whole
population of Japan and became the first nation-wide 1G network.
Analog Motorola Dyna TAC 8000X Advanced Mobile Phone System mobile
phone as of 1983
The next 1G network to launch was the Nordic Mobile Telephone (NMT) system
in Denmark, Finland, Norway and Sweden in 1981.[17]. NMT was the first mobile phone
network featuring international roaming. The Swedish electrical engineer Osten Makitalo
started work on this vision in 1966, and is considered to be the father of the NMT system,
and by some the father of the cellular phone \tself.ll8Jll91 The NMT installations were
based on the Ericsson AXE digital exchange nodes.
Several other countries also launched 1G networks in the early 1980s including
the UK, Mexico and Canada. A two year trial started in 1981 in Baltimore and
Washington DC with 150 users and 300 Motorola Dyna TAC pre-production phones. This
took place on a seven tower cellular network that covered the area. The DC area trial
turned into commercial services in about 1983 with fixed cellular car phones also built by
Motorola. They later added the 8000X to their Cellular offerings. A similar trial and
commercial launch also took place in Chicago by Ameritech in 1983 using the famous
first hand-held mobile phone Motorola DynaTAC.
As mentioned above, in 1982 the FCC approved AT&T's 1971 proposal for
Advanced Mobile Phone System (AMPS) and allocated frequencies in the 824-894 MHz
band.[20] Analog AMPS was superseded by Digital AMPS in 1890.
In 1984, Bell Labs developed modern commercial cellular technology (based, to a
large extent, on the Gladden, Parelman Patent), which employed multiple, centrally
controlled base stations (cell sites), each providing service to a small area (a cell). The
cell sites would be set up such that cells partially overlapped. In a cellular system, a

signal between a base station (cell site) and a terminal (phone) only need be strong
enough to reach between the two, so different base stations could operate using the same
frequencies with little or no interference.
Vodafone made the UK's first mobile call at a few minutes past midnight on 1
January 1985.[21]
The technology in these early networks was pushed to the limit to accommodate
increasing usage. The base stations and the mobile phones utilized variable transmission
power, which allowed range and cell size to vary. As the system expanded and neared
capacity, the ability to reduce transmission power allowed new cells to be added,
resulting in more, smaller cells and thus more capacity. The evidence of this growth can
still be seen in the many older, tall cell site towers with no antennae on the upper parts of
their towers. These sites originally created large cells, and so had their antennae mounted
atop high towers; the towers were designed so that as the system expandedand cell
sizes shrankthe antennae could be lowered on their original masts to reduce range.

1.2.2 Second generation: Digital networks

Two 1991GSM mobile phones with several AC adapters.
In the 1990s, the 'second generation' (2G) mobile phone systems emerged,
primarily using the GSM standard. These 2G phone systems differed from the previous
generation in their use of digital transmission instead of analog transmission, and also by
the introduction of advanced and fast phone-to-network signaling. The rise in mobile
phone usage as a result of 2G was explosive and this era also saw the advent of prepaid
mobile phones
In 1991 the first GSM network (Radiolinja) launched in Finland. In general the
frequencies used by 2G systems in Europe were higher than those in America, though
with some overlap. For example, the 900 MHz frequency range was used for both 1G and
2G systems in Europe, so the 1G systems were rapidly closed down to make space for the
2G systems. In America the IS-54 standard was deployed in the same band as AMPS and
displaced some of the existing analog channels.
Coinciding with the introduction of 2G systems was a trend away from the 'larger
"brick" phones toward tiny 100-200g hand-held devices. This change was possible not

only through technological improvements such as more advanced batteries and more
energy-efficient electronics, but also related to the higher density of cellular sites needed
because of increasing usage. The latter meant that the average distance transmission from
phone to handset shortened. Both factors led to increased battery life for customers whilst
on the move.
Personal Handy-phone System mobiles and modems used in Japan around 19972003
The second generation introduced a new variant of communication called SMS or
text messaging. It was initially available only on GSM networks but spread eventually on
all digital networks. The first machine-generated SMS message was sent in the UK on 3
December 1992 followed in 1993 by the first person-to-I person SMS sent in Finland.
The advent of prepaid services in the late 1990s soon made SMS the communication
method of choice amongst the young, a trend which spread across all ages.
2G also introduced the ability to access media content on mobile phones. In 1998
the first downloadable content sold to a mobile phones was the ring tone, launched by
Finland's Radiolinja (now Elisa). Advertising on the mobile phone first appeared in
Finland when a free daily SMS news headline service was launched in 2000, sponsored
by advertising.
Mobile payments were trialed in 1998 in Finland and Sweden where a mobile
phone was used to pay for a Coca Cola vending machine and car parking. Commercial
launches followed in 1999 in Norway. The first commercial payment system to mimic
banks and credit cards was launched in the Philippines in 1999 simultaneously by mobile
operators Globe and Smart.
The first full internet service on mobile phones was introduced by NTT DoCoMo
in Japan in 1999.

1.2.3 Third generation: High speed IP data networks

Main Feature : 3G
As the use of 2G phones became more widespread and people began to utilize
mobile phones in their daily lives, it became clear that demand for data services (such as
access to the internet) was growing. Furthermore, experience from fixed broadband

services showed there would also be an ever increasing demand for greater data speeds.
The 2G technology was nowhere near up to the job, so the industry began to work on the
next generation of technology known as 3G. The main technological difference that
distinguishes 3G technology from 2G technology is the use of packet switching rather
than circuit switching for data transmission [22]. In addition, the standardization process
focused on requirements more than technology (2 Mbit/s maximum data rate indoors, 384
kbit/s outdoors, for example).
Inevitably this led to many competing standards with different contenders pushing
their own technologies, and the vision of a single unified worldwide standard looked far
from reality. The standard 2G CDMA networks became 3G compliant with the adoption
of Revision A to EV-DO, which made several additions to the protocol whilst retaining
backwards compatibility:
*

the introduction of several new forward link data rates that increase the maximum
burst rate from 2.45 MWt/s to 3.1 Mbit/s.

protocols that would decrease connection establishment time.

the ability for more than one mobile to share the same time slot.

the introduction of QoS flags.

All these were put in place to allow for low latency, low bit rate communications

such as VolP.[23]
The first pre-commercial trial network with 3G was launched by NTT DoCoMo
in Japan in the Tokyo region in May 2001. NTT DoCoMo launched the first commercial
3G network on October 1, 2001, using the WCDMA technology. In 2002 the first 3G
networks on the rival CDMA2000 IxEV-DO technology were launched by SK Telecom
and KTF in South Korea, and Monet in the USA. Monet has since gone bankrupt. By the
end of 2002, the second WCDMA network was launched in Japan by Vodafone KK (now
Softbank). European launches of 3G were in Italy and the UK by the Three/Hutchison
group, on WCDMA. 2003 saw a further 8 commercial launches of 3G, six more on
WCDMA and two more on the EV-DO standard.
During the development of 3G systems, 2.5G systems such as CDMA2000 Ix and
GPRS were developed as extensions to existing 2G networks. These provide some of the
features of 3G without fulfilling the promised high data rates or full range of multimedia

services. CDMA2000-1X delivers theoretical maximum data speeds of up to 307 kbit/s.

Just beyond these is the EDGE system which in theory covers the requirements for 3G
system, but is so narrowly above these that any practical system would be sure to fall
short.
The high connection speeds of 3G technology enabled a transformation in the
industry: for the first time, media streaming of radio (and even television) content to 3G
handsets became possible [2], with companies such as Real Networks [3] and Disney [4]
among the early pioneers in this type of offering.
In the mid 2000s an evolution of 3G technology begun to be implemented,
namely High-Speed Downlink Packet Access (HSDPA). It is an enhanced 3G (third
generation) mobile telephony communications protocol in the High-Speed Packet Access
(HSPA) family, also coined 3.5G, 3G+ or turbo 3G, which allows networks based on
Universal Mobile Telecommunications System (UMTS) to have higher data transfer
speeds and capacity. Current HSDPA deployments support down-link speeds of 1.8, 3.6,
7.2 and 14.0 Mbit/s. Further speed increases are available with HSPA+, which provides
speeds of up to 42 Mbit/s downlink and 84 Mbit/s with Release 9 of the 3GPP standards.
By the end of 2007 there were 295 Million subscribers on 3G networks
worldwide, which reflected 9% of the total worldwide subscriber base. About two thirds
of these were on the WCDMA standard and one third on the EV-DO standard. The 3G
telecoms services generated over 120 Billion dollars of revenues during 2007 and at
many markets the majority of new phones activated were 3G phones. In Japan and South
Korea the market no longer supplies phones of the second generation. Earlier in the
decade there were doubts about whether 3G might happen, and also whether 3G might
become a commercial success. By the end of 2007 it had become clear that 3G was a
reality and was clearly on the path to become a profitable venture.

1.3

CELLULAR TELEPHONE BASICS

Cell and Sector Terminology

With cellular radio we use a simple hexagon to represent a complex object: the
geographical area covered by cellular radio antennas. These areas are called cells. Using
this shape let us picture the cellular idea, because on a map it only approximates the
covered area.

When showing a cellular system we want to depict an area totally covered by

radio, without any gaps. Any cellular system will have gaps in coverage, but the
hexagonal shape lets us more neatly visualize, in theory, how the system is laid out.
Notice how the circles below would leave gaps in our layout.

Notice the illustration below. The middle circles represent cell sites. This is where
the base station radio equipment and their antennas are located. A cell site gives radio
coverage to a cell.
Most cells have been split into sectors or individual areas to make them more
efficient and to let them to carry more calls. Antennas transmit inward to each cell. That's
very important to remember. They cover a portion or a sector of each cell, not the whole
thing. Antennas from other cell sites cover the other portions. The covered area, if you
look closely, resembles a sort of rhomboid, as you'll see in the diagram after this one. The
cell site equipment provides each sector with its own set of channels. In this example, just
below, the cell site transmits and receives on three different sets of channels, one for each
part or sector of the three cells it covers.

1.4

MOBILE PHONE ON COLLEGE CAMPUS

Now a days, mobile phone is no longer the simple communicational tool for

individuals, it has become a comprehensive media with powerful functions for

information communication. The epoch of mobile phone is approaching, which implies a
information revolution of human with wide and deep effects- the sixth media revolution.
Students are always the fashion followers and spokesman. Mobile phone, with the
symbol of fashion, popularity and innovation fits in with the psychological characteristic
of adolescents now a days. Now colleges have become the main market of mobile
phones. As the development of 3G technology and the decrease in price, mobile phones
will irresistibly become the temptation for students on campus.
Mobile phones as the symbol of development of digital technology, should play an
essential role in education When we try to build up our campus culture.
There is no doubt that new media technology has an innovative effect on the
campus culture. Firstly, on moral education, mobile phone has created a new education
mode, as well as the advanced education methods for it. In order to improve the
education of todays network era, we should make the most use of the sources from the
internet. Many students use the mobile phones to convey the information which cant be
expressed face to face. This will shorten the distance between the teachers and students.
Secondly, when talking about teaching management, many campuses begin to cooperate with Telecom Corporation and propagation service company to a new platform
for transmitting information, so that it can fulfill the digital management of the

information of teachers, students and parents. This platform uses sheet messages as main
carried, accompanying with the phonic number for special service and computer for
surfing he Internet, and it can provide a well rounded instant and high-efficient new mode
for the communication between the students and management.
Cell phones have been a growing issue in the campuses for some time now. Some
educational firms have even banned then from being on the campuses and others have set
strict rules about the use of the device.
Mobile phones with students in the class room can definitely deviate his/her
attention from the Lecture to the mobile. It is better to switch off mobiles at class
timings. The usage of cell phones in the class timing-whatever it may be the teacher or
student, is not a good tenancy.
But mobile phones have an essential role in emergencies for girls coming from
distant places for studying. Parents consider mobiles as a medium to check whether their
son/daughter is safe on his/her way have after college.
But the student in town does not consider mobiles as a serious instrument. They
use it or sending messages and sharing videos and songs and pictures downloaded from
the Internet.
Indecent messages, pictures and videos getting shared through mobile phones
commonly. These activities related to cybercrimes badly affect our culture.
Most of the cyber crimes have a link with colleges or related to students. Cyber
harassment in campuses is a very serious subject now which is on the increase. Many
phonographic materials spreads easily through mobiles in campuses.
Like other fields, mobile phone technologies are being used by a section for of
people for criminal activities.
Camera phones are used to take private photos of some body and without their
permission can be further edited and changed and uploaded in Internets and other
mediums.
Similarly many issues related to harassment of girls by using mobile phone
cameras without their permission is increased. The hidden camera incidents are common
in the society.

1.5 USES & MISUSES OF MOBILE PHONES

Mobile phones have revolutionized the lives of people in the past 15 years. The ability to
communicate, compute and access content via mobile phones has redefined connectivity
and communication. But high-end mobile phones have also become handy devices for
criminals, anti-social elements and even terrorists. Mobile phones have their uses and
misuses.

1.5.1Uses
1.

The ability to communicate wirelessly and across borders is one of the biggest
uses of mobile phones. Mobile phones have emerged as the primary
communication devices for millions of rural, remote and underdeveloped areas in
developing countries where it is difficult to build extensive fixed-line and other
wired phone infrastructures. Mobile phones can be used in many emergency
situations and exigencies to gain valuable and timely help.

Multiple Functions
Latest generation mobile phones can be used to access email, listen to music,
bank and shop online, store photos and songs, play games.

Enterprise Usage
Advanced mobile phones or smart phones allow frequent travelers, mobile
professionals and other corporate users to access enterprise applications and
programs, view and access documents and work anywhere, anytime.

1.5.2Misuses
Cameras loaded on most mobile phones can be used to take pictures of women
and unsuspecting children; these photos are then generally morphed, manipulated
and circulated on the Internet. Texting can also be used to abuse or stalk people.

Criminal and Illicit Activities

Mobile phones have been known to be used by unscrupulous elements, thieves
and criminals to carry out a number of criminal schemes, scamming programs and
other illicit activities.

Advantages and disadvantages of cell phone

Advantages :

The more you talk, the more you know how to talk and the better
your communication skills become. This is applicable if youre a sensible person
and keep note of your interacting habits over the phone. It can be a
communication tutorial!

Nothing more than a cell phone comes to great help in emergency. You are driving
by the freeway and the vehicle jams and cell phone comes to your rescue. You are
stuck in a lone place, again call somebody and ask for directions.

Parents can be a little less worried about their kids by being in constant touch with
them.

If youre a net-savvy, you can have Internet handy all the time and anywhere the
signal of your cell phone provider can reach.

Trendy and stylish cell phones can be used as a bait to receive attention. It can be
part of fashion and styling.

From the industy and economy point of view, cell phone companies
(communication industry) is florishing with market capital in billions. This is a
good thing for the economy to be smooth and healthy.

Dis-advantages :

Some people (especially teens) get so much addicted to cell phones for talking,
video, messaging, games, etc that they forget the real purpose of the phone and
waste large part of their time in unnecessary interaction over their cell phones.

Nothing more can be a distraction for a teached in the classroom, when a students
phone rings. Cell phones are increasingly becoming a problem for the schools
during classroom hours and are becoming a means of cheating during
examinations and other kinds of ability tests. All this is really bad and does hurt
the future of the student, who doesnt realize that he/she is him/her-self
responsible for it.

Health of those living in the vicinity of cell phone towers is becoming a

growing concern. Towers result into an area with concrete development along
with destruction of natural features (vegetation etc) around the place. The towers
also emit strong electromagnetic signals, which can be health hazard for those
living nearby and who are getting exposed to strong radiations continuously
during a good span of their lives.

While remaining in touch is good thing but sometimes it becomes annoying to

have to deal with continuous incoming phone calls. You are on a vacation and
your boss calls up, how does that sound!

Positive Effects of Mobile Phones

Communication Convenience
Mobile Phone is the best way to communicate. We can stay in touch with our loved ones
anywhere, anytime, just because of mobile phones. All thanks to their small size,
lightweight, that make them portable.

Entertainment

Life is nothing less than a hell without any entertainment in it. Thanks to mobile phones
that let us entertain while on the go. The mobile phones getting launched nowadays,
come with super impressive features related to entertainment. Mobile manufacturers
know it pretty well that entertainment is demand of today. This is the reason why mobile
phones are nothing less than a complete portable entertainment devices.

Useful in Studies and Business

Mobile phones are quite useful in studies and business. In both fields, the mobile phone
has become like compulsory gadget. Students can access Internet on their mobile phones
while on the go, and thus can get knowledge of any topic they wish to. The business
persons can keep updated with the markets up and downs, can stay in touch with their
employees and clients.

Work as Boon in Emergencies

Just consider any emergency situation in which you want to talk to your friend, relative or
anyone else? Mobile Phone is what works as boon in such situations. You might have
faced any emergency situation in which mobile phone helped you, have you? Whether
you have faced it or not, its quite easy to understand the role of mobile phones in
emergencies. Boon is what we can call the mobile phones in such situations, right?

Negative Effects of Mobile Phones

Bad Impact on Studies
The students are just addicted to mobile phones. They can be seen playing games,
chatting, and talking to their friends on their mobile phones most of the times. This is the
reason why they dont get time for studies. In fact, students are more interested in wasting
their time on mobile phones, rather than spending it on studying.

Accident and Health Issues

Most of the accidents that happen daily arise because of mobile phones. The mobile
phones have resulted in dangerous driving, whose direct impact can be seen in increasing
no. of accidents. Apart from accidents, mobile phones have bad impact on health as well.
Several researches conducted by the health experts have proved the bad impact of mobile
phones on health.
These are the positive and negative impacts of mobile phones on our lives. These is no
doubt mobile is a necessity these days, but we should take care of the negative points too
and use this technology accordingly.

RATIONALE OF THE STUDY AND METHODOLOGY

Rationale of the Study
We live in a world of technology and it's going to keep growing at a rapid pace, all
teenagers are curious. Once you have gotten over the argument of bill payment your teen
will be fine, they may overindulge on the first bill or two but by confiscating the cell
phone for a day or two will soon teach them the importance of money management. You
will always know where they are and from the sound of their voice on the other end of
the phone your mind will be put at ease.
Main reasons parents offer teens cell phones Knowing that your son or daughter is safe
and sound is priceless. If ever they need your help you are only a phone call away. With
many late teens driving cell phones are a necessity, let's face it most cannot even change a
puncture. Please remember if you allow your teen a cell phone in the car, make sure you
or they purchase a hands free kit or earpiece. Teens have so many things to talk about and

can get so wrapped up in conversation that the driving aspect takes a backseat. For a few
more money play safe.
Camera cell phones are more popular with teens for the obvious reasons. It's easy to use
and fool around with and let's face it they are harmless fun. There is a downside to having
the camera phone and that's the ongoing cost. If the phone is prepaid it's simply, you can
only text friends photo's when you have the credit but if the phone is linked to monthly
bill payments camera phones are by far the more expensive to operate. If your teen insists
on sending SMS via the camera phone, why not encourage them to do so through email.
Simply connect the phone to the PC via a usb cable (normally supplied with the phone),
upload the photo's and with broadband in most area's email is much cheaper.
From the study with the M.G College TVM I understood that The basic requirement for
a normal human in India is redefined food, clothing, shelter and cell phone.
Cell phones have become a mainstream product in todays world and have a huge impact
on todays world. With youth population constituting half of the population, India has
become a fine breeding ground for highest cell connections.
When mobile phones hit the high street over 10 years ago, not only did it give us the
ability to communicate with friends, family and colleagues anytime and anywhere,
but along the way it has also changed our social behavior and has

made a

huge cultural impact.

It is the easiest way to stay connected with family and friends and also provides security,
like updating our parents where we are if it gets late to go home. It helps to socialize,
creates a sense of belonging to peer group and easy access to media and environment.
Apart from its regular use, cell phones express individual identities. Right from the model
we buy till the ring tone and wallpaper set, every minute detail is noted. Mobile phones
have also become a secret diary

for teenagers.

New technologies offer a culture of information, pleasure and relative autonomy, all of
which are of particular appeal to society's youth. This has implications not only for young

people themselves but also for their relationships within the family and between
generations. The advent of globalisation has meant, for many young people, the sphere of
experience has become global and local at once. Young people are often among the first
to take advantage of their introduction. Subsequently, the challenge is to give culturally
valid meaning to the use of new technologies.

Scope of the study

In this fast moving world mobile phones and usage is an unavoidable part of life. Each
and every day the technology is updating. Now we have the world is in our finger tips.
Here we like to focus more on the scope, by this we can know about the students
approach towards the mobile gaming and how much it influence their life and also helps
to identify what type of games which they are really interested. This type of survey's help
the company's to identify what the customers are expecting. The usage will vary from one
person to another so it's clearly being identified by using this type of studies. The study is
mainly focused on the usage of mobile games by the college students. This help the
companies to implement the customer needs and the same time they can know about to
what extend the customers are satisfied with their products and services.

Objectives of the study

To understand the behavior of students regarding usage of mobile phones and
playing games using mobile phones.
To know about the use and misuse of mobile inside the campus.

Methodology
Research Design:

Descriptive

research

Sample Size: Two hundred and fifty students taken from various departments of M.G
College ,TVM ,and 35 students for questionnaire

Sample Design:
Data Collection:

Convenience sampling
Personal

interview

,questioners

and

internet.

Tools and techniques used: Descriptive Statistics

Limitations of the study

This study suffers some limitations too. The study was limited to M.G College of Science
only, and so the interpretation of the study may not be taken on the basis for other
colleges. There was some weak response from the part of the respondents. The time
period of the study was also limited.

DATA ANALYSIS AND INTERPRETATION

Mobile or cell phones are all the rage on most college campuses. Because cell phone
technology has now gone beyond placing a simple call, college students, instructors and
staff can use their phones to keep up with assignments and class schedules, communicate
with friends and colleagues, and become aware of campus alerts and warnings. But while
there are many benefits of using a cell phone on a college campus, the disruptive nature
of a cell phone can make using the

device somewhat

difficult.

3.1 General characteristics by the Questionnaire analysis

General Characteristics is by the Questionnaire analysis, by means of self-administered
one-page questionnaire. Everybody sitting in cafeterias and campus outdoors were given
the questionnaires after short explanation about the survey. Every student accepted to fill

up the questionnaire and handed back the questionnaire. after completing it. However,
small number of respondents did not provide answer to one or two questions.

The Key players in the Telecom Market in India

1. Nokia
2. Motorola
3. Samsung
4. LG
5. Sony Ericsson

Nokia
In 1865, an engineer named Fredrik Idestam established a wood-pulp mill and started
manufacturing paper in southern Finland near the banks of a river. Those were the days
when there was a strong demand for paper in the industry, the companys sales achieved
its high-stakes and Nokia grew faster and faster. The Nokia exported paper to Russia first
and then to the United Kingdom and France. The Nokia factory employed a fairly large
workforce and a small community grew around it. In southern Finland a community
called Nokia still exists on the riverbank of Emkoski. Finnish Rubber Works, a
manufacturer a Rubber goods, impressed with the hydro-electrcity produced by the Nokia
wood-pulp (from river Emkoski), merged up and started selling goods under the brand
name on Nokia. After World War II, it acquired a major part of the Finnish Cable Works
shares. The Finnish Cable Works had grown quickly due to the increasing need for power
transmission and telegraph and telephone networks in the World War II. Gradually the
ownership of the Rubber Works and the Cable Works companies consolidated. In 1967,
all the 3 companies merged-up to form the Nokia Group. The Electronics Department
generated 3 % of the Groups net sales and provided work for 460 people in 1967, when
the Nokia Group was formed. In the beginning of 1970, the telephone exchanges
consisted of electro-mechanical analog switches. Soon Nokia successfully developed the
digital switch (Nokia DX 200) thereby replacing the prior electro mechanical analog
switch. The Nokia DX 200 was embedded with high-level computer language as well as
Intel microprocessors which in turn allowed computer-controlled telephone exchanges to
be on the top and which is till date the basis for Nokias network infrastructure.
Introduction of mobile network began enabling the Nokia production to invent the Nordic
Mobile Telephony(NMT), the worlds very first multinational cellular

network in 1981. The NMT was later on introduced in other countries. Very soon Global
System for Mobile Communication (GSM), a digital mobile telephony, was launched and
Nokia started the development of GSM phones. Beginning of the 1990 brought about an
economic recession in Finland. (Rumour has it that Nokia was offered to the Swedish
telecom company Ericsson during this time which was refused) Due to this Nokia
increased its sale of GSM phones that was enormous. This was the main reason for Nokia
to not only be one of the largest but also the most important companies in Finland. As per
the sources, in August 1997, Nokia supplied GSM systems to 59 operators in 31
countries. Slowly and steadily, Nokia became a large television manufacturer and also the
largest information technology company in the Nordic countries. During the economic
recession the Nokia was committed to telecommunications. The 2100 series of the
production was so successful that inspite of its goal to sell 500,000 units, it marvellously
sold 20 million. Presently, Nokia is the number 1 production in digital technologies, it
invests 8.5% of net sales in research and development. Also has its annual Nokia Game.
Enter to Global System Communication Nokia Corporation (Nokia), a Finland based
company incorporated in 1967, is the leading manufacturer of mobile devices and mobile
networks in the world. Over the years, Nokia has evolved from a pulp, rubber and cables
manufacturing company to a major manufacturer of wireless devices and networks.
Nokia offers a wide range of mobile devices with experiences in music, navigation,
video, television, imaging, games and business mobility. It also provides equipment,
solutions and services for network operators, service providers and corporations. The
company offers its products in 150 countries across the world. It is headquartered in
Espoo, Finland and employs about 68,500 people.
The company recorded revenues of E41, 121 million during the fiscal year ended
December 2006, and an increase of 20.3% over 2005. The operating profit of the

company was E5, 488 million during fiscal year 2006, an increase of 18.3% over 2005.
The net profit was E4, 306 million in fiscal year 2006, an increase of 19.1% over 2005.
Nokia Corporation manufactures mobile devices principally based on global system for
mobile communications, code division multiple access (CDMA), and wideband CDMA
(WCDMA) technologies. The company operates in three divisions: Multimedia,
Enterprise Solutions, and Networks. The Multimedia division focuses on bringing
connected mobile multimedia to consumers in the form of advanced mobile devices,
including 3G WCDMA mobile devices and solutions. The Enterprise Solutions division
enables businesses and institutions to extend their use of mobility from mobile devices
for voice and basic data to secure mobile access, content, and applications. Its solutions
include business-optimized mobile devices for end users, a portfolio of Internet portfolio
network perimeter security gateways, and mobile connectivity offerings. The Networks
division provides network infrastructure, communications, and networks service
platforms and professional services to operators and service providers. Nokia Corporation
is based in Espoo, Finland.

Motorola
MOTOROLA Electronics a wholly owned subsidiary of MOTOROLA Electronics
wasestablished in January, 2003 after clearance from the Foreign Investment Promotion
Board(FIPB). The trend of beating industry norms started with the fastest evernationwide launch byMOTOROLA in a period of 4 and 5 months with the
commencement of operations in May 2003.
MOTOROLA set up a state-of-the art manufacturing facility at Greater Noida, near
Delhi, in 2004, with an investment of Rs 500 Crores. During the year 2001,
MOTOROLA also commenced the home production for its eco-friendly Refrigerators
and established its assembly line for its PC Monitors at its Greater Noida manufacturing
unit.

The Greater Noida manufacturing unit line has been designed with the latest technologies
at par with international standards at Korea and is one of the most Eco-friendly units
amongst all MOTOROLA manufacturing plants in the world.
The year 2001 witnessed MOTOROLA becoming the fastest growing company in the
consumer electronics, home appliances and computer peripherals industry. The company
had till the month of October 2001 achieved a cumulative turnover of Rs 5000 Crores in
India since its inception in 2003 , making it the fastest ever Rs 5000 Crores clocked by
any company in the Indian consumer electronics and home appliances industry. Having
achieved this milestone, MOTOROLA achieved another benchmark with the first ever
sales of One Lakh ACs (Windows and Splits) in a calendar year. MOTOROLA is poised
to surpass its turnover target of Rs. 2700 Crores this year and clock a turnover of Rs.
3000 Crores.
This year, MOTOROLA has emerged as the leader in Colour Televisions, Semi
Automatic Washing Machines, Air Conditioners, Frost-Free Refrigerators and
Microwaves Ovens. In Colour Televisions having set the sales target of one million units
of Color Televisions for 2002, MOTOROLA has already achieved the one million mark
in the month ahead of its target.
MOTOROLA Electronics India is the fastest growing company in the consumer
electronics, home appliances and computer peripherals industry today.
MOTOROLA Electronics is continually providing superior technology products & value
for money to over 50 lacs households in India.

Samsung
The Samsung Group is the world's largest conglomerate. It is South Korea's largest
chaebol and composed of numerous international businesses, all united under the
Samsung brand, including Samsung Electronics, the world's largest electronics company,
Samsung Heavy Industries, one of the world's largest shipbuilders and Samsung
Engineering & Construction, a major global construction company. These three
multinationals form the core of Samsung Group and reflect its name - the meaning of the
Korean word Samsung is "tristar" or "three stars".
The Samsung brand is the best known South Korean brand in the world and in 2005,
Samsung overtook Japanese rival Sony as the world's leading consumer electronics brand
and became part of the top twenty global brands overall. It is also the leader in many
domestic industries, such as the financial, chemical, retail and entertainment industries.
Samsung's strong influence in South Korea is visible throughout the nation, and is
sometimes called the 'Republic of Samsung'.
The 1990s saw Samsung rise as an international corporation. Not only did it acquire a
number of businesses abroad, but also began leading the way in certain electronic
components. Samsung's construction branch was awarded a contract to build one of the
two Petronas Towers in Malaysia, Taipei 101 in Taiwan and the Burj Dubai in United
Arab Emirates (founded by Callum Cuirtis), which is the tallest structure ever
constructed. In 1996, the Samsung Group reacquired the Sungkyunkwan University
foundation. In 1993 and in order to change the strategy from the imitating cost-leader to
the role of a differentiator, Lee Kun-hee, Lee Byung-chulls successor, sold off ten of
Samsung Group's subsidiaries, downsized the company, and merged other operations to
concentrate on three industries: electronics, engineering, and chemicals (Samsung
Electronics).
Samsung is the world's largest manufacturer of Televisions and various other consumer
electronics.

Samsung is the world's second largest mobile phone maker.

Compared to other major Korean companies, Samsung survived the Asian financial crisis
of 1997-98 relatively unharmed. However, Samsung Motor Co, a $5 billion venture was
sold to Renault at a significant loss. Most importantly, Samsung Electronics (SEC) was
officially spun-off from the Samsung Group and has since come to dominate the group
and the worldwide semiconductor business, even surpassing worldwide leader Intel in
investments for the 2005 fiscal year. Samsung's brand strength has greatly improved in
the last few years.[9]
Samsung became the largest producer of memory chips in the world in 1992-Samsung,
the world's second-largest chipmaker after Intel, see Worldwide Top 20 Semiconductor
Market Share Ranking Year by Year.[10]. In 1995, it built its first liquid-crystal display
screen. Ten years later, Samsung grew to be the world's largest manufacturer of liquidcrystal display panels. Sony, which had not invested in LCDs, contacted Samsung to
cooperate. In 2006, S-LCD was established as a joint venture between Samsung and Sony
in order to provide a stable supply of LCD panels for both manufacturers. S-LCD is
owned by Samsung and Sony 51% to 49% respectively and operates its factories and
facilities in Tangjung, South Korea.
In 2008, Samsung became the largest mobile phone maker in the United States and 2nd
largest mobile phone maker in the World.

LG
The LG Group is South Korea's third largest chaebol and is a multinational
conglomerate that produces electronics, mobile phones, and petrochemical products and
operates subsidiaries like LG Electronics, LG Telecom, Zenith Electronics and LG Chem
in over 80 countries.LG Group founder Koo In Hwoi established Lak Hui Chemical
Industrial Corp. in 1947. As the company expanded its plastics business, it established
GoldStar Co., Ltd., (currently LG Electronics Inc.) in 1958.In 1959, Goldstar produced
Korea's first radio. Many consumer electronics were sold under the brand name GoldStar,
while some other household products (not available outside South Korea) were sold
under the brand name of Lucky. The Lucky brand was famous for its hygiene products
line such as soaps and Hi-Ti laundry detergents, but most associated with its Lucky and
Perioe toothpaste.In 1995, it was renamed "LG", the abbreviation of "Lucky GoldStar".
More recently, the company associates its tagline "Life's Good", with the letters LG.Since
2001, LG has two joint ventures with Royal Philips Electronics: LG Philips Display and
LG.Philips LCD. LG has entered into a joint venture with Nortel Networks and has
created LG-Nortel Co. Ltd.LG also has a joint venture with Hitachi, Hitachi-LG Data
Storage, which manufactures optical data storage products like DVD-ROM drives, CD
writers, etc. LG acquired American television manufacturing company Zenith in 1999.
LG Electronics is the world's second biggest maker of Televisions and third biggest
marker of LCD TVs and Mobile Phones. With headquarters in the LG Twin Towers on
Yeouido, Seoul, LG Electronics is the flagship company of LG Group, one of the world's
largest Conglomerate. The company has 75 subsidiaries worldwide that design and
manufacture televisions, home appliances, and telecommunications devices. LG
Electronics owns Zenith Electronics and controls 37.9 percent of LG Display. By 2005,
LG was a Top 100 global brand and in 2006, LG recorded a brand growth of 14%.Now
the world's largest plasma panel manufacturer, its affiliate, LG Display, is one of the
largest manufacturers of liquid crystal displays. Also in 2006, the company's mobile
phone division, LG Mobile, marketed the LG Chocolate phone, changing the company's
image of the maker of thick 3G phones. It now focuses on the design and marketing of
phones such as the LG Shine, the LG Glimmer and LG Prada (KE850). As a result, the
company was picked as "The Design Team of the Year" by the Red Dot Design Award in

2006~2007 and is often called the "New Apple" in the industry and online communities.
In 2006, its net income was $226 million, on total revenues of $24.7 billion. The
company was originally established in 1958 as GoldStar, producing radios, TVs,
refrigerators, washing machines, and air conditioners. The LG Group was a merger of
two Korean companies, Lucky and GoldStar, from which the abbreviation of LG was
derived. The current "Life's Good" slogan is a backronym. Before the corporate name
change to LG, household products were sold under the brand name of Lucky, while
electronic products were sold under the brand name of GoldStar . The GoldStar brand is
still perceived as a discount brand.In 1995, GoldStar was renamed LG Electronics, and
acquired Zenith Electronics of the United States. LG Solar Energy is a subsidiary formed
in 2007 to allow LG Chem to supply polysilicon to LG Electronics for production of
solar cells. In 2008, LG took its first dive into the solar-panel manufacturing pool, as it
announced a preliminary deal to form a joint venture with Conergy. Under the deal, set to
be completed by year's end, LG would acquire a 75 percent stake in Conergy's Frankfurt
solar-panel plant Mobile communications LG Electronics is the world's third largest
handset maker.

Sony Ericson
Sony Ericsson Mobile Communications is a global provider of mobile multimedia
devices, including feature-rich phones, accessories and PC cards. The products combine
powerful technology with innovative applications for mobile imaging, music,
communications and entertainment. The net result is that Sony Ericsson is an enticing
brand that creates compelling business opportunities for mobile operators and desirable,
fun products for end users. Sony Ericsson Mobile Communications was established in
2001 by telecommunications leader Ericsson and consumer electronics powerhouse Sony
Corporation. The company is owned equally by Ericsson and Sony and announced its
first joint products in March 2002. Sony Ericsson products have universal appeal and are
different in the key areas of imaging, music, design and applications. The company has
launched products that make best use of the major mobile communications technologies,
such as the 2G and 3G platforms, while enhancing its offerings to entry level markets.
Sony Ericsson undertakes product research, design and development, manufacturing,
marketing, sales, distribution and customer services. Global management is based in
London, and R&D is in Sweden, UK, France, Netherlands, India, Japan, China and the
US. The management team is led by President Hideki Komiyama, a former senior
executive of Sony Europe and one of the key players in the growth of Sony in Europe;
and Executive Vice-President and Head of Sales Anders Runevad, the former President
Ericsson Brazil. Industry accolades As new products are introduced to end user acclaim,
existing products continue to receive accolades and Sony Ericsson is today accepted as a
world leader in design and innovation. The globally acclaimed T610 and later generations
of the companys product portfolio frequently win awards. The GSM Association voted
the V800 as Best 3G Handset for 2004, a fully-featured phone made for Vodafone with
the full range of mobile entertainment features and multi-directional camera, and the
K750i received the TIPA Award 2005/2006 for Best Mobile Imaging Device, chosen by
31 leading European photography/imagining magazines and judged on quality,
performance and value for money. In February 2007 the GSM Association presented
Sony Ericsson with the Best 3GSM Mobile Handset award for the K800 Cyber-shot
phone.

CONCLSION
4.3 Conclusion
The outcome of the survey has helped us in identifying the interest of students towards
mobile phone games. The usage of mobile phone among the students have been increased
to a great extend. Mobile phones are not considered as a device for communication alone
but it is considered as a media for entertainment.
I come to know that now a day's most of the mobile phone users prefer games in their
mobiles. And they are willing to spend some of their time in playing games to relieve
from stress. It could also be used to trace out the various kinds of games in which they
would prefer to be seen in their phones.
Most of them like to have Racing games in their mobile phones. So the Mobile
Companies can bring in more racing type of games rather than other games in mobiles.
Customers are also uncomfortable playing games using keypads and they prefer joysticks
for playing games. Most of the mobile users feel that their mobiles life is reduced due to
playing games. It is strongly recommended to the mobile manufacturers to produce
quality mobiles for gaming purposes

SUGGESTIONS

4.2 Suggestions
The mobile phone usage in classrooms inside campus should be in a controlled
manner.
It should be switched off during class timings.
Camera mobile phones should be restricted in campus.
In should be restricted from labs and libraries.
Institutions management should check the above things and correctly obeyed by
the students.

Bibliography
1. Htpp// www.wikipedia.com//Mobilephone/main
2. www.scribd.com

3. http://en.wikipedia
4. www.google.com