AJITHA TENALI, B.

Tech, IIT Madras

Ph. No: +91 9035094907

Email: ajithatenali@gmail.com

Current Address:
588/6,3rd cross, 1st main, Rajiv Gandhi nagar,
Bommanahalli, Banglore-560068

Permanent Address:
1849, New Rajeev Nagar,
Vijayawada -520015

OBJECTIVE
To work to the best of my capabilities in a dynamic organization which offers business solutions, using my experience,
analytical ability and innate leadership skills and be of maximum value addition to the growth of the organization and
thereby grow myself
SUMMARY

Having 3 years of experience in Retail and E-Commerce domain.

Extensive knowledge in Teradata SQL, SAS EG, SAS/BASE, SAS/SQL and MS-Excel.
Excellent command in extracting, analyzing and development of interactive/dynamic reports generation for
various Business Analysis.
Having experience in Teradata SQL and SAS/CONNECT to access data from Multiple Data Sources.
Experience in analytical problem solving skills.
Good Knowledge in Statistics Techniques

TECHINCAL SKILLS AND ABILITIES

Operating Systems
: Windows, UNIX/LINUX.
Databases
: Oracle, MS-Access and Advance MS-Excel.
Data Warehousing
: Teradata SQL, SAS/BASE, SAS/SQL,SAS/CONNECT
Statistical Techniques : Hypothesis Testing, Correlation, Regression
Translating business needs into technical requirements

Good analytical and decision making skills

Positive Attitude, Determined, High Energies

WORK EXPERIENCE
Organization: Analytics Quotient, Bangalore
Role: Senior Business Analyst

Period: Jul2012 to Present

Working on the projects, involved in providing Analytical support to the business of an American
multinational club based retailer corporation to understand their marketing promotions and customer
behavior

Campaign Analytics and Ad-hocs

- Working with large customer response and sales data sets.
- Exploring and analyzing customer behavior, delivering actionable insights from large volume of data to
meet short & long term business goal.
- Identifying and defining KPIs to track results, performance of operations and campaigns.
- Defining the Significance Test on Test & Control Groups for different Marketing Campaigns.
- Creating Dashboards with Key Insights from the Summary output to understand Campaign Performance,
Sales and Customer behavior.
Forecasting
- Forecasted daily call volumes across queues at club based retail call center
- Worked with Senior Statisticians in Forecasting of Call Volume in the Call Center Using Regression

Tools/Techniques used: SAS, Sql, Excel, PowerPoint, t-test and Regression

Awards received in Analytics Quotient:
Was a recipient of Analytical Quotient EXCELLENCE AWARD for the year 2012

Organization: Latent View Analytics, Chennai

Role: Analyst

Period: November2010 to April2012

Worked on the project that involved in providing Analytical support to the business of a leading American
based global e-Commerce Company

Marketing analytics
- Analyzed the success of the various email/onsite campaigns that Client conducts (to increase its customer
activity and its business) by means of Email Metrics and transaction related metrics for various countries.
- Preparing PPTs using the modified data for business analysis.
Web analytics
- Tracked the performance of important web pages and the effect of revamps on driving the prospects to
customers
Explored the frequent paths taken by the customers while doing a transaction
Dashboards
- Developed dashboards for the acquisition team to understand the overall business performance tracked by
few metrics
- Provided monthly dashboard for the Web Analytics team that tracks the web-metrics which helped in
making important decisions for the same

Tools/Techniques used: SAS, Sql, Excel, PowerPoint and Random Sampling

Organization: Bodh Bridge Educational Service Pvt. Ltd, Chennai
Role: Intern Trainee
-

Period: May2009 to June2009

Marketed for workshops conducted by Bodh Bridge Educational Service Pvt. Ltd
Organized workshops conducted by Bodh Bridge Educational Service Pvt. Ltd
Generated collaborative open source content through net towards content development

EDUACTIONAL QUALIFICATION
Program
B .Tech in
Biotechnology-2010

Institution

CGPA

Indian Institute of Technology Madras, Chennai

7.03/10

XII

A.P.S.W.R Jr.College, Hyderabad

91.90%

A.P.S.W.R School, Kuntamukkula

85.83%

SCHOLASTIC DISTINCTIONS

Secured an all India rank of 1207 in IIT-JEE 2006

Was among the top 0.5% test takers of AIEEE: 2006
Recipient of the prestigious Pratibha Scholarship, AP State Government, 2006