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Acknowledgement
This project report is incomplete without the expression of appreciation and
gratitude to the people who made it possible it gives us a great happiness and
satisfaction if we express our sincere thanks to the people who made it
possible.
We would take pleasure in acknowledging Mr. Mahesh Patel The owner of Yo
Bykes Showroom, Hubli.
We would like to express our deep sense of gratitude to Mrs. Keerti Kulkarni
faculty of Global Business School who gave us their valuable suggestions from
time to time.
Last but not the least we appreciate and thank all those people who contributed
to this project directly or indirectly.

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EXECUTIVE SUMMARY

The marketing research was carried in hubli in order to understand the

customer awareness about YO-BYKES, buying behavior, to analyze the
market situation, impact of promotion on sales, to analyze the perception of
customers regarding electronic bikes.
YO BYKES an electronic two wheeler bike is facing problem to capture the
market in hubli city. Its also facing problem in the areas of promotional
activities and sales.
Even customers were visiting to show room but not ready to purchase the bike
because Bank loans were not available to purchase and there was no
registration for bikes.
Our main targeted customers were youths and working men and women.
In order to increase the sales, Yo Bykes Company has to give importance to
promotional activities and sales. In order to make it easy for customers it has to
open more outlets.

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CONTENTS
Sl.No

Contents

A.

INTRODUCTION.
a) Marketing Problem
b) Marketing Research problem
c) Marketing Research objectives
d) Need for the study

B.

BODY OF THE REPORT.

a) Type of research design.
b) Data collection method.
c) Sources of primary and secondary data.
d) Measurement techniques.
e) Sampling design.

C.

Questionnaires analysis.

1.
2.
3.

Limitations
Suggestions
Conclusion .

I.

II.

III.

IV.
Questionnaire
V.

Biblography

VI.
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About Electrotherm:

Electrotherm (India) Ltd. Has been engineering metal melting industry since
1983. In Electrotherm from inception, R&D has been our core competency with a common focus on
developing and adopting technologies to customize customer needs making it a key driver in our MultiDivisional growth story. Electrotherm is the only Indian company with indigenously developed world
class technologies of global scale. Our team focused with a Customer First attitude believes technology
should be right-sized, with the process designed to minimize waste and selected to enhance product
performance with an embedded attitude of customizing engineering and metallurgical solutions to
customers that made Electrotherm grow into one of the market leaders in the metal melting industries in
India and globally. Electrotherm today is a Multi-divisional ISO 9001:2008 certified global Company
holding a 2,500,000 kW market share in the metal melting industry globally. Electrotherm is a research
driven company with an appreciating asset in intellectual capital its primary source of our multidivisional growth story. The company has developed robust processes with inbuilt learning and
continuous improvements in every job performed. This develops effective product lifecycle management
and is the foundation of our product innovations to ensure our customers achieve their top line growth.
Engineering innovations for the global metal melting industry has been possible due to our focused
2,607 employees with a State-of-the-art manufacturing facilities and R&D centre manufactures a wide
spectrum of products for the metal melting industry and electric vehicles & are manufactured in four
different divisions of the company. Our products continually undergone research and development
leading to innovations of global scale to suit the changing global environment or the customer
requirements. The Customer Focus of each division in manufacturing is in tandem with the R&D to
ensure our customers achieve their objectives for top line growth.
The major critical customized parts are manufactured in house under stringent quality control
management and the finished products tested to withstand laid out quality parameters with Just-In-Time
delivery management principle to prevent customer installation & operational cost overruns make
achieving deadlines a reality. The real responsibility at Electrotherm is to care for your installed
equipments work with a zero down time objective. This principle of servicing our customers any time
anywhere has made us a truly global company. We cater to the domestic market while exports form
major component of our turnover.
We service the global markets around the world with specific focus upon Middle East, Turkey,
Pakistan, Bangladesh & Africa while catering to 31 countries around the world. Electrotherm commands
more than 50% market share in induction melting equipments used by the engineering and automotive
industry in India. Electrotherm is a truly global company taking social responsibility in its stride as 'No
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engines means no pollution' says Mr. Mukesh Bhandari, Chairman & Chief Technology Officer,
Electrotherm (India) Ltd. A socially responsible Corporate Professional, who dreams to electrify the
automotive and power sector-major polluters of the environment. Electrotherm has taken the first step in
committing to making a pollution free world by introducing the YObyke electric scooters and setting up
the wind farms and solar power plants and is also working upon to introduce electric three wheelers and
hybrid bus.

Present Products Range

Induction Melting Furnaces

Induction Melting & Holding Furnaces
Electric Arc Furnaces
Submerged Arc Furnace
Metal Refining Konverter
Ladle Refining Furnaces
Induction Heating & Hardening Equipments
Electro DI Pipes
Electric Scooter
Steel, Special Steels & Stainless Steel
Electro TMT Plus Bars
Transformer

Milestones
1983
ELECTROTHERM received its - first order - of 350 KW/ 500 KG.
2004
Developed
& Commissioned Indias largest M.F. Induction Melting Furnace of 25
1984
MT at Bhagyalaxmi Steels, Aurangabad.
Designed and developed Indias first Indigenous Solid State Generator of 1200 KW.
2005
1989
AMA-Outstanding Entrepreneur Of The Year Award 2005 in recognition of the
ELECTROTHERM enters GLOBAL MARKET Received orders from Ethiopia
contribution to industrial developments in India.
and Bangladesh.
1992
2007
Developed & commissioned Indias first Integrated Stainless Steel manufacturing
Automotive Product of the Year (Yo Bykes).
line incorporating MF Induction Melting Furnace, Metal Refining Konverter and
DC Ladle Refining Furnace at Viraj Alloys Ltd.
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2008
Developed & Commissioned Indias largest Induction Melting Furnace of 30 T for
Kalika Steels, Aurangabad.
2009
Developed Indias largest Induction Melting Furnace of 40 T for Mahalaxmi Steels,
Aurangabad.

ELECTROTHERM IN INDIA
ELECTROTHERM (India) Ltd was the 1st company to launch Electric two-wheeler under the brand
name of YObykes in India in organized manner. Today YObykes is Indias largest selling electric two
wheeler brand with largest customer base. In a short span of 2.5 yrs ELECTROTHERM has successfully
developed largest Sales and Customer Service network of more than 200 YOWorld (Sales, Service Spares
Facility). ET has already established state-of-the-art manufacturing facility with capacity to produce 2,
88,000 units per annum at Kutch in Gujarat. In-house production of key component as well as in-house
R&D facility provides an extra edge to ET to launch newer high powered vehicle to cope up with rising
market demand without compromising on quality. In the very 1st year of its launch YObykes was
awarded as Automotive Product of the Year 2007 by OVEDRIVE (India) a leading automobile
magazine. ET is the only electric two wheeler manufacturing company to receive the prestigious
membership of Society of Indian Automobile Manufactures (SIAM)

Management - Electrotherm

Name

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Designation

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Chairman & Chief Tech.

Officer
Mukesh Bhandari

Joint Managing Director &

CEO
Avinash Bhandari

Managing Director
Shailesh Bhandari
Narendra Dalal

Whole Time Director

Madhusudan Somani

Director

Pradeep Krishna Prasad

Director

Sudhir Kapur

Director

Two Wheeler Industries in India:

Two wheelers have a special place on the Indian roads. They are extremely popular
and versatile
not only as passenger carriers but also as good carriers. India is the second largest
producer of two-wheelers in the world. In the last few years, the Indian two-wheeler industry has seen
spectacular growth. The country stands next to China and Japan in terms of production and sales
respectively.
Majority of Indians, especially the youngsters prefer motor bikes rather than cars. Capturing a large share
in the two-wheeler industry, bikes and scooters cover a major segment. Bikes are considered to be the
favorite among the youth generation, as they help in easy commutation.
Large variety of two wheelers is available in the market, known for their latest technology and enhanced
mileage. Indian bikes, scooters and mopeds represent style and class for both men and women in India.
Indians prefer the two wheelers because of their small manageable size, low
maintenance,
Pricing and easy loan repayments. Indian streets are full of people of all age groups
riding a two

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Wheeler. Motorized two wheelers are seen as a symbol of status by the populace.
The two
Wheelers in India are the second largest producer and manufacturer of twowheelers in the world.
It stands next only to Japan and China in terms of the number of two-wheelers
produced and
Domestic sales respectively. Indian two-wheeler industry has got spectacular
growth in the last
few years. Indian two-wheeler industry had a small beginning in the early 50's. The
Automobile
Products of India (API) started manufacturing scooters in the country. There are
many two-wheeler
Manufacturers in India. Major players in the conventional 2-wheeler industry are
Hero
Honda Motors Ltd (HHML), Bajaj Auto Ltd (Bajaj Auto) and TVS Motor Company Ltd
(TVS).
Demand Drivers
The demand for two-wheelers has been influenced by a number of factors over the
past five
Years. The key demand drivers for the growth of the two-wheeler industry are as
follows:
_ Inadequate public transportation system, especially in the semi-urban and rural
areas;
_ Increased availability of cheap consumer financing in the past 3-4 years;
_ Increasing availability of fuel-efficient and low-maintenance models;
_ Increasing urbanization, which creates a need for personal transportation;
_ Changes in the demographic profile;
_ Difference between two-wheeler and passenger car prices, which makes twowheelers the
Entry level vehicle;
_ Steady increase in per capita income over the past five years; and
_ Increasing number of models with different features to satisfy diverse consumer
needs.

India is the second largest producer of two-wheelers in the world. In the last few years, the Indian twowheeler industry has seen spectacular growth. The country stands next to China and Japan in terms of
production
and
sales
respectively.
Majority of Indians, especially the youngsters prefer motor bikes rather than cars. Capturing a large share
in the two-wheeler industry, bikes and scooters cover a major segment. Bikes are considered to be the
favorite among the youth generation, as they help in easy commutation.
Large variety of two wheelers is available in the market, known for their latest technology and enhanced
mileage. Indian bikes, scooters and mopeds represent style and class for both men and women in India.
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About YO BYKES:

With the hike in the automobile fuel prices straining your budget, it is only wise to look at new source of
economical, pollution-free, safe and easy to handle mean of personal transport. YObykes are batteryoperated, economical, and Zero Tail Pipe Emission two wheelers. YObykes are based on electrical
technology where the rechargeable battery replaces the conventional engine. YObykes can be charged as
easily as a mobile phone wherever electric power connection is available. Once fully charged Yobykes
can travel up to 75kms* in one charge depending on the load, speed & road condition. Whats more, for a
fractional cost of just Rs 50 YObykes can runs for 500kms*. This means forever freedom from the
expensive petrol.
Unlike petrol two-wheelers, the eco-friendly YObykes dont add to your citys air-pollution and noisepollution. This is because YObykes are battery-operated Zero Tail Pipe Emission two wheelers (ZEVs),
which prevent harm to the environment and make the earth a better place to live in.
With increasing global warming and petrol prices, an alternative is needed to fulfill our
transportation needs. YObykes offers this alternative - an economical, eco-friendly and convenient option
to commute - a No-Petrol two-wheeler that won the Overdrive Automotive Product of the Year 2007
award.
Electrotherm (India) Ltd was the first company to launch the electric twowheelers in organized
manner in India and during the first year after the launch (2006), the company
successfully developed the largest distribution network consisting of 3S facilities for
sales, service & spare parts selling. Yo is from Indus Electrotrans which is a division
of Electrotherm India .Yo Bykes is the first electric Scooter to be launched in Indian
market. Launched in 2006, this brand is a market leader in the Rs 500 crore electric
scooter market in India.
Within the span of four years, the company has won the trust of over 75,000
customers by bringing in latest and innovative technologies and redefining the
electric vehicle market in India.Asserting that for the success of environment
friendly electric vehicles, government support is must, Mr. Shailesh Bhandari,
Managing Director, Electrotherm India Ltd., said, Government support is very
critical for the growth of the electric two wheelers in India; China is the biggest
example. Currently in China, there would be more than 50 million vehicles on road,
and this has happened due to the Government support by way of lower taxes.
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Much needed Government support has already started coming in from a few
environmentally conscious states like Delhi, Rajasthan, Chattisgarh, Lakshadeep,
West Bengal etc. to name a few, in the form of RTO exemption / reduction, VAT
reduction and subsidies to consumer in the order to promote electric two wheelers.
More state/central government support in this direction will encourage even
more customers to start using this cost effective and pollution-free vehicle
Commenting on the E2W category, Mr. Shailesh Bhandari, Managing Director,
Electrotherm (India) Ltd., said, Electric two wheelers are still perceived as low
quality, less reliable products in India. This has happened due to initial offerings
from various small time players, especially from traders. These products were
purely imported, having low specs, low speed. But market consolidation has already
started; many unorganized players (traders - who would import batteries from china
and assemble EV locally) have already exited from the market.

Currently there are 8 models offered by YO-BYKES

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Features of YO BYKES:
Yo bykes are ECO friendly , as there is no emission of smoke.
Charged by electricity.
Suitable for short run distance.
Light weight or carries less capacity.
Friendly user.
Cost saving.

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Marketing research problem:

1.
2.
3.
4.
5.
6.
7.
8.

Bank does not provide loans for electronic bikes

Light weight vehicle
Low speed
Only 1 service station
No specialized mechanics
No insurance & No registration provided for bike
Problem with the targeted customers.
YO Bykes have no resale value compare to petrol scooters.

Marketing research objectives:

To find out customer awareness about electronic bike.

To find out the reason why customers wont prefer electronic bike.
To find out the factors influencing the decline in sales of electronic bike
To find out market share of electronic bike in Hubli-Dharwar city.
To find the customers behavior or willingness to buy electronic bike after creating
awareness of Yo-Bykes

Need for the study:

1. To know the market conditions of electronic bikes.
2. To know the perception of customers regarding YO BYKES.
3. To know the sales of yo bykes.

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Types of research designing:

The pilot survey was conducted with the sample size of 10 despondences in order to test
the type of data what we gathered. On the basis of response, questionnaire was prepared.
The pilot survey helped us to know the area we need to bring changes in the questionnaire.
The final survey was conducted for 1000 respondents.
The data obtained was analyzed by the SPSS one of the strongest tool for analyzing the
data.

Data collection method:

Data collection method

Primary Data

Secondary Data

Internal
External

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SOURCES OF PRIMARY AND SECONDARY DATA(data collection)

Primary source of data:
The collection of primary data comprises of first hand data from the
customers and at the point of purchase, direct interactions with the dealers, retailers off
showroom and focused group.
Our primary data includes:
Questionnaire
Personal Interview with manager and experts in that field.

Secondary source of data:

Secondary data is already published or collected through magazines,
newspapers, articles and other external sources.
External data, on the other hand, was generated from internet.

Measurement techniques used:

As our research is purely subjected to exhibit the view of customers. In our
research we have used the following measurement techniques.
Ms excel coding sheet: in coding sheet the data from the questionnaire is stored and
used for further analysis.
SPSS analysis: the tool for strong analysis for data collection.

Questionnaire:
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This is the major source of primary data used for research, it has been
directly collected from the respondents according to the sample size. It has detailed
questions on awareness, market share, sales and promotions.

SAMPLING DESIGN:
SAMPLING TECHNIQUES:
A sample is a representative part of the population. In sampling technique, information is
collected only from a representative part of the universe and the conclusions are drawn on
that basis for the entire universe.
DEFINE THE POPULATION:
Sampling Unit: Simple Random Probability.
Sampling Elements:
Extent: HUBLI city.

IDENTIFICATION OF THE SAMPLING FRAME:

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SPECIFYING SAMPLING UNIT:

It is the basic unit containing the elements of the target population.
SPECIFICATION OF SAMPLING METHOD:
PROBABILITY SAMPLING: Simple Random Sampling

SAMPLE SIZE: 1000

Sample size denotes the number of elements selected for the study. For the present study,
1000 respondents were selected at random. All the 1000 respondents are two wheeler
riders.

DATA COLLECTION METHOD:

Personal Interview Method: The team interviewed the manager and experts in that field to
know the reason for which the sale of the Electric bikes is low.
Questionnaire: This is the most important source of our research as our research is purely
subjective and exhibits the view of the customers. The format of our questionnaire is
structured.

Q2. Age of the respondents.

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Interpretations :
From the above Pie chart we found that out of 1000 respondents, 69.8% were
between the age group of 18 to 25yrs, 20.5% were between the age group of 26 to
33yrs, 3.2% were between the age group of 34 to 41yrs, 6.5% were above 41yrs of
age.

Q3. Gender
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Interpretations :
From the above Bar chart we found that out of 1000 respondents 74.2% are males
and 25.8% are females.

Q4. Occupation of the people

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Interpretations :
From the above Bar chart we found that out of 1000 respondents 54% people are
others, 23 % people are private employee, 15.4% are Self Employed and 7.6% are
Government Employee.

Q5. Income per month

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Interpretations :
From the above pie chart we found that out of 1000 respondents 52% people have
income of below 10000, 24.9% have income between 11000 25000, 14.9% have
income between 14.9%, 2.4% people have income above 40000 and 5.8% dont earn
money. The above Incomes are as per monthly basis.

Q6. Size of the family

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Interpretations :
From the above Bar chart we found that out of 1000 respondents 51.4% people have
a family size of 5-6, 34.2% people have below 4 members, 7.4% people have a family
size of 6-7 and 7% of people have more than 8 members in their family.

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Q7. What is the main source of financing while purchasing a two wheeler?

Interpretations :
From the above pie chart we found that out of 1000 respondents 44.3 % go for Bank
Loan as well as for Full Cash Payment. Others have a percentage of 11.4%.

Q8. Do you own a two wheeler vehicle?

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Interpretations :
From the above Bar chart we found that out of 1000 respondents 78.5% people own
a two wheeler and 21.5% dont.

Q9. Members in a family legally eligible to ride two wheeler.

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Interpretations :
From the above Bar chart we found that out of 1000 respondents 42.2% of people
have 2 family members who can ride a bike, 30.6% have 3 family members who can
ride a bike.

Q10. On an average how many kilometers do you drive in a day?

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Interpretations :
From the above Bar chart we found that out of 1000 respondents 35.5% of people
drive their vehicle between 11 20 kms per day, 32.8% of people drive less than 10
kms per day, 25.5% of people drive between 21 -30 kms per day and 6.2% drive for
more than 30 kms.

Q11. Are you aware about E-Bikes?

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Interpretations :
From the above pie chart we found that out of 1000 respondents 28.3% people are
aware of Electric Bikes and 71.7% are not.

Q12. From which source did you come to know about electronic bikes?

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Interpretations:
From the above Bar chart we found that out of 1000 respondents 71.7% of the people
are not aware of Electric Bikes, 14.5% of people are aware through Newspaper, 3.1%
of people are aware through word of mouth, 7.4% of people are aware through
Internet, 1% of the people are aware through Mazagines.

Q13. Which brands of Electronic Bikes are you aware of?

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Interpretations:
From the above Bar chart we found that out of 1000 respondents 71.7% of people are
not aware, 12.7% of people are aware of YO Bykes, 3.6% of people are aware of
Hero, 4.2% of people are aware of Indus Elec-Trans, 4.4% are aware of Mahindra,
2.5% are aware of Avon and 0.9% of people are aware of TVS.

Q14. After purchasing a bike for how many years would you prefer to use it?

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Interpretations:
From the above Pie chart we found that out of 1000 respondents 35.7% of people use
the bikes for 5-6 years, 30.9% of people use for 2-3 years, 16.7% of people use for
more than 7 years and less than 2 years.

Q15. If you are willing to purchase a bike which one would you prefer?

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Interpretations :
From the above Bar chart we found that out of 1000 respondents 71.4% of people are
willing to buy petrol bikes and 28.6% are willing to buy electric Bikes.

Q16. According to you which source of advertisement is more effective in Hubli to

increase sales of Electronic Bikes?
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Interpretations :
From the above Bar chart we found that out of 1000 respondents 30.9% of people
think that Newspaper is the best source of creating awareness about Electric Bikes,
27.9% of people through TV Ads, 15% through Hoarding, 10.3% through Sales
person, 8.3% people through Sponsoring events and 7.6% people through Mobile
Messaging.

Q17. Do you think that sales of Electronic Bikes are doing well?
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Interpretations :
From the above Pie chart we found that out of 1000 respondents 51.3%
of people are aware of Electric Bikes and 48.7% of people are not.

LIMITATIONS
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1)
2)
3)
4)

The perception level of the people.

Availability of documents as a source of secondary information.
People are not willing to fill the questionnaire
Some of the respondents refuse to give the important information best known to
them
In spite of all these limitations best efforts have been put to make the report
correct , genuine and fulfilling the objectives of the report.

FINDINGS
1. 71.4% people are not aware about Electric bikes in Hubli City.
2. 28.6% people are willing to purchase Electric bikes in hubli city.

SUGGESIONS
There is need to bring more awareness of various other features of YO bikes in the
mind of customer by advertising in newspapers and Tv ads.
Not suitable for long rides
Not suitable for youths.
Good for learner and youths.

Conclusions
There should be more charging points so that it can be easily charged conveniently.

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More brand awareness should be created by adapting a proper promotion mix for Yo-Bykes
through Television advertising, Road shows, Trade Fair, Hoardings
More display in showrooms and open up own showrooms in Hubli city.
The promotion of Yo-Bykes should be done rigorously to save petrol and diesel and it should
be promoted as a vehicle which is Pollution free.
The speed factor has to be increased and the appearance has to be worked upon price is
high.
The carrying capacity needs to be improved.
They should design the bikes in such a way that it attracts youths.
Bikes pick up and speed is relatively low.
Fed up of daily charging.
Fear of battery getting exhausted while travelling.

QUESTIONNAIRE
Dear Sir/Madam,

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We are the students of Global Business School. As a part of our

curriculum we are conducting the research on the topic Electronic Bikes.
I need your help and support to complete this research. The success of
this research will depend on your trust and clear response. So kindly provide me your
opinion to fill these questionnaires.
I hereby declare that the information will be confidential and will not
be misused.

1) Name: ____________________________________________
2) Age : _______
3) Gender :
a) Male

b) Female

4) Occupation
a) Government employee

b) Private employee

c) Self employed

d) Others

5) Income Per Month

a) Below 10000

b) 10000-25000

c) 26000-40000

d) More than 41000

6) Size of the family

a) Below 4 Members

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c) 7-8 Members

d) More than 8 Members

7) What is the main source of financing while purchasing a two wheeler?

a) Bank loan
b) Full cash payment
b) Others
8) Do you own a two wheeler vehicle?
a) Yes

b) No

9) Members in a family legally eligible to ride two wheeler:

a) 1Member
c) 3 Members

b) 2 Members
d) more than 4 Members

10) On an average how many kilometers do you drive in a day?

a) Less than 10 kms

b) 11-20 kms

c) 21-30 kms

d) more than 31 kms

11)Are you aware about E-Bikes?

a) Yes

b) No

If no, go to question no 14
12) From which source did you come to know about electronic bikes:

a) Newspapers
b) Magazines
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c) Internet
d) Hoardings
e) Pamphlets
f) On road promotion
g) Word of mouth

13) Which brands of Electronic Bikes are you aware of?

a) Yo bykes

b) Hero Honda

c) Mahindra
e) TVS
14)

d) Avon
f)

Indus Elec-Trans

After purchasing a bike for how many years would you prefer to use it?

a) 0-2 Years
b) 3-4 Years
c) 5-6 Years
d) More than 7 Years
15)
If you are willing to purchase a bike which one would you prefer?
a) Petrol bike

b) Electronic bike

If not Electronic bike then why?

________________________________________________________

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16)
According to you which source of advertisement is more effective in
Hubli to increase sales of Electronic Bikes?

a) Newspaper

b) TV Ads

c) Sales Persons

d) Hoarding

e) Mobile Messaging
17)

f) Sponsoring Events

Do you think that sales of Electronic Bikes are doing well?

a) Yes

b) No

If No, then why?

___________________________________________________

18)

Please give your valuable opinion for Electronic Bikes

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
BIBLIOGRAPHY

http://www.yobykes.in/
http://www.electrotherm.com/

http://en.wikipedia.org/wiki/Electric_bicycle
http://articles.economictimes.indiatimes.com/2006-07-14/news/27431159_1_electric-twowheeler-scooter-electric-three-wheelers
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http://www.wheelpublications.com/iba_issue/e-bike.html
http://www.electricbikee.com/electric-bikes-vs-engine-powered-bikes/
http://www.businessgyan.com/node/9278
http://www.accuweather.com/en/home-garden-articles/earth-and-you/ebikes-make-historyas-alterna/61919
http://auto.indiamart.com/two-wheelers/

http://www.evhub.biz/electric-vehicle-technology/electric-bikes-in-india
http://india-reports.in/future-growth-global-transitions/economy-in-transition/two-wheeler-segment-inindia/
http://www.indianexpress.com/news/as-fuel-prices-zoom-bike-makers-have-electric-dreams/12410/1

Company Brochure

Pamphlets, Advertisements
Information collected from showroom owner (Patel Motors)
Mr.Mahesh Patel
Journals and Magazines

Marketing Research

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[Global Business School]

Marketing Research

Page 41