CONTACT

A ndrea Fr ias

1025 Rio Frio St

Mexico City, Mexico.
554.767.9174
andyea_665@hotmail.com

TABLE OF CONTENTS
Montage
Business Cards
Letterhead
Brochure
Photodesign
Web Page
Logos
Event Ad
Flier

MONTAGE
DESCRIPTION

A layout created to show blending images and correct use of

typography.

PROGRAMS

Adobe P hotos hop

DATE

2/14 / 1 5

COURSE/INSTRUCTOR
COMM 1 3 0 Se c tion 1 2
Ca r y n Es plin

OBJETIVES

Adquire skills using masks and learn how to blend images, to create
an unique and original layout. Learn how to apply filters.
Show the correct aplication of the typography principles.

PROCESS

I started searching for images and that I could take to blend

together. I found an spiritual message and then I created a sketch
to place the elements. After that I edited the images on Adobe
Photoshop and added a mask to the foreground image to blend with
the background image, and colorized the background from gray to
blue to make it more water like. I used the brush tool and played
with the hardness to blend all the pixels. To create the bubbles I
cut from another image a drop of water and pasted it three times,
and adjusted the sizes to create the bubbles and changed the
transparency to 80%. Then I added some text and highlighted the
biggest size words by overlapping these layers.
After a critique process I made some changes and improved some
elements to create a better flow and make stand out the focal point.
Finally I changed the vibrance and saturation to make
it more contrasting.

BUSINESS CARD
DESCRIPTION

A tow sided Business Card with a new logo created for this project.

PROGRAMS

Adobe I llustrator
Adobe I nD es ig n
DAT E
2 / 28 /1 5

COURSE/INSTRUCTOR
C OMM 1 3 0 Se c tion 1 2
C a r y n Es plin

OBJETIVES

Create a two sided business card with a new logo for a company.
Show skills using the pen tool and pathfinder pallet, while creating a new logo.

PROCESS

I have created a new logo on Adobe Illustrator. Then Ive gone to Indesign and
created a 8.5 x 11 document. I have created a two sided business card. The first side
contains the logo and the contact information. For the second side I placed the logo
in a bigger size to make it full-bleed and finally I added the website.

LETTERHEAD
DESCRIPTION

Letter head with a new logo created for this project.

PROGRAMS

Adobe I llustrator
Adobe I nD es ig n

DATE

2 / 28 /1 5

COURSE/INSTRUCTOR
C OMM 1 3 0 Se c tion 1 2
C a r y n Es plin

OBJETIVES

Create a letterhead with a new logo for a company.

Show skills using the pen tool and the pathfinder pallet, while
creating a new logo for this project.

PROCESS

I have created a new logo on Adobe Illustrator. Then Ive gone

to Indesign and created a 8.5 x 11 document. I placed the logo
previously created and then added all the contact information of the
owner of the company at the top of the page. Then I have placed the
logo but bigger in the right-bottom side and set the opacity to 5% to
create a water mark. Finally I placed some flowers from the logo , at
the bottom of the page to create repetition.

BROCHURE
DESCRIPTION

A full-color, folding brochure create to promote a dancewear company.

P ROGRAMS

Adobe Photos hop

Adobe I nD es ig n
Adobe I llustrator

DATE

3/28 /1 5

COURSE/INSTRUCTOR
C OMM 1 3 0 Se c tion 1 2
C a r y n Es plin

OBJETIVES

Create a two sided brochure with a new logo and quality images.

P ROCESS

This is a two sided brochure created to announce a new collection of a dancewear

brand inspired by the Chinese Culture.I started creating a document of two pages.
The first page is the front and back faces, and the second page is the inside of the
brochure. The folding line is horizontal, so it opens vertically. For the first page I
placed the logo in the left, so I could have space for the part that would be cut off. The
logo was created in Illustrator. I drew it with my finger in a laptop with touchscreen
using the pencil tool. I set the width of the line to 10pt. Finally I place the text
underneath it using the text tool.
In the back part I placed five images and the contact information upside down, and
added a bar of the same texture than the frontal face to add repetition and more
color. The images were edited in Photoshop where I changed the color of of some
clothes from cherry and pink to red, to make it fit with the color scheme.In the inside
page I placed the main image next to the text and used the text wrap pallet to wrap
it around the image. I did this in both parts of inside, but for the text located at the
top I had to place the image upside down to mirror the main image. This was edited
in Photoshop, where I eliminate the background and then saved for web, so I could
place text around it. I added a bar or the same texture than the frontal face and typed
the concept of the collection.

Inside

Front (closed)

Back

PHOTODESIGN
D ESCRIPTION
A full-bleed 8.5 by 11

PROGRAMS

Ad obe Photos hop

Ad obe I nD es ig n
Ad obe I llustrator

DATE
2 /7/1 5

C OURSE/INSTRUCTOR
C O MM 1 3 0 Se c tion 1 2
C ar y n Es plin

OBJETIVES

Create a full-bleed layout to show photography and Photoshop editing skills, also to
demosntrate the incorporation of colors taken from an original photo, in
a full-bleed document.

PROCESS

First I formulated a plan by taking colors from a Chromatic Wheel. I chose the
complementary scheme, then I searched for items to photograph and created an
arrangement with these elements. I took several pictures with my Galaxy SIII. I tried
to find the right light and nice composition following the photography principles.
Then I edited on Photoshop and adjusted the Levels, Vibrance/Saturation, Selective
Color and used the Sharpen Tool.
I created a 8.511 layout. I used the picture I had edited and the color scheme I
chose. I added shapes that repeated along the layout. I used the eyedrop tool to take
the colors from the color wheel, I adjusted the light of the colors, finally placed the
scheme title and the name of the colors.

LOGOS
D ESCRIPTION

Three different logos for the same company.

PROGRAMS

Ad obe I llustrator

DATE

2 /21 /1 5

C OURSE/INSTRUCTOR
C O MM 1 3 0 Se c tion 1 2
C ar y n Es plin

OBJETIVES

Create three different logos that can represent the essence of the company. And that
can be remembered by the clients.

PROCESS

I started searching on internet good examples of different logos, after gather enough
ideas I sketched many different possible logos. I created many and selected only
three. After this process I opened Adobe Illustrator and created them.
For the first one I drew a circle, then cut it by the half and copied it while rotated it
several times, I adjusted the opacity to 20%, then added text and transformed the
edges with the direct select tool.
For the second one I drew an oval and with the pen tool I eliminated the anchor
points of the top and bottom to create the petal, then copied while rotate them to
create the flower. I sized it smaller and placed at the center of a circle, finally I
added the typography.
For the last one I took two lines from the first flower and drew a line with the pen
to link both lines, then copied three times. I made some changes with the direct
select tool and drew the M with the pen tool. Finally I added the text of the logo and
selected the color schemes for each one. After a critique process I made
the final changes.

WEB PAGE
D ESCRIPTION

A web page created to showcase a logo previously created for a company.

PROGRAMS

Ad obe I llustrator
Ad obe Brac kets
Ad obe Photos hop

DATE

3 /14 /1 5

C OURSE/INSTRUCTOR
C O MM 1 3 0 Se c tion 1 2
C ar y n Es plin

OBJETIVES

Create a web page to showcase a logo created for a company.

Show skills using CSS style sheets.

PROCESS

I have created this web page using Adobe Brackets. I linked a provided CSS file with
the HTML file. Then I made some changes to the typography, color, and alignment of
the elements to create a layout that can match with my logo.
I used the eyedrop tool from Photoshop to take the color from my logo to use those
colors on the web page. I created an image, and placed it as the heading of the web
page. For this I took the flowers from the logo and placed them
inside a rectangle.

EVENT AD
D ESCRIPTION

A Microsoft Word Event Ad design.

PROGRAMS

M ic ros oft Word

Ad obe Photos hop

DATE

1 /3 1 /1 5

C OURSE/INSTRUCTOR
C O MM 1 3 0 Se c tion 1 2
C ar y n Es plin

OBJETIVES

Create professional Event Ad document using Microsoft Word.

Show scanning skills.

PROCESS

I started scanning an image from a video game brochure. I imported it from the
scanner to Adobe Photoshop. Then at Microsoft Word I created a first layout, I used
a color wheel to find the right color scheme, I chose a circular shape to repeat along
the design, I combined lighter versions of red and green to add contrast.
After a critique process I made some changes to the alignment of the text and printed
the final layout.

FLIER
D ESCRIPTION
A grayscale flier.

PROGRAMS

Ad obe I nD es ig n

DATE

3 /24 /1 5

C OURSE/INSTRUCTOR
C O MM 1 3 0 Se c tion 1 2
C ar y n Es plin

OBJETIVES

Use basic InDesign skill to create a original layout.

Show the appropiate use of typography.

PROCESS

I created four sketches to have some ideas of layout, I chose one as guide and created
it in Adobe InDesign. After a critique process I made some changes to the first flier.
In this layout I used gradient bars to highlight key elements. In addition I used a black
background for the title with white letters to make it stand out and be the focal point
of the design.
For the paragraph I contrasted bolded and bigger words with smaller and regular
body copy. I chose an image that is pointing to the text, to direct the audience
attention to that part of the design I highlighted the day, time, place, and placed the
logo at the bottom. All the images, logo and content were
taken from I-learn.