portfolio

Alex Richey

Contact
Alex Richey:

236 W. 3rd S.
Rexburg, ID 83440
801.369.8774
alexander@richeyfamily.

TableofContents
1. Business Card
2. Letterhead
3. Brochure
4. Web Page
5. Logos
6. Montage
7. Event Ad
8. PhotoDesign
9. Flier

Business
Card
Description:
Matching letterhead and business card designed using a
personally created logo.

Date:
3/1/13

Course/Instructor:
Comm 130 Section 05
Ben Pingel

Program(s)/Tools:
Adobe Illustrator

Objectives:

Create a new logo to fit a company or personal image.

Design consistent layouts for a business card and
letterhead.
Use the basic tools of Illustrator & InDesign.

Process:

Rounded rectangle tool used for cassette and radio

microphone, Sent white box backward to make the stand
of the microphone go only half way up the microphone
itself, Polygon tool allowed the outline of the cassette
bottom half and then traced the outline with pen tool to
get rid of excess polygon (deleted the actual shape after
traced), Elipse tool and stroke effect for red circles, Pen
tool used for AR at the top of cassette, opacity change for
letter head watermark.

LetterHead
Description:

Matching letterhead and business card designed using a

personally created logo.

Date:
3/1/13

Course/Instructor:
Comm 130 Section 05
Ben Pingel

Program(s)/Tools:
Adobe Illustrator

Objectives:

Create a new logo to fit a company or personal image.

Design consistent layouts for a business card and
letterhead.
Use the basic tools of Illustrator & InDesign.

Process:

Rounded rectangle tool used for cassette and radio

microphone, Sent white box backward to make the stand
of the microphone go only half way up the microphone
itself, Polygon tool allowed the outline of the cassette
bottom half and then traced the outline with pen tool to
get rid of excess polygon (deleted the actual shape after
traced), Elipse tool and stroke effect for red circles, Pen
tool used for AR at the top of cassette, opacity change

for letter head watermark.

Brochure
Description:

A two sided tri-folding brochure.

Date:
3/28/13

Course/Instructor:
Comm 130 Section 05
Ben Pingel

Program(s)/Tools:
Adobe Photoshop
Adobe InDesign

Objectives:

Size and optimize an original logo as a .png for a web page.

Write content to describe the process of creating your logo
and how it appeals to a target audience.
Design a web page using HTML to display a logo and
content.
Acquire a working knowledge of HTML and basic
understanding of CSS.
Identify hex colors for web design.
Compress multiple files in a zipped folder to attach as one
file.

Process:

I created the logo in PS using the tool that individualizes

the letters and transformed them into one another. Then I
used the flare tool to grasp a little light and also included
the text bock for clarity of the ADC. Indesign required
a lot of moving and formatting images to just the right
size. I centered the tail on the front cover by flipping the
image horizontally and zoomed in to capture the right
aligntment. I created four different colored boxes to show
the color scheme and used the pen tool to make the X. I
also placed a transparent box behind the title to bring it
out a little more.

Web Page
Description:

A web page designed to showcase a personally created logo.

Date:
3/14/13

Course/Instructor:
Comm 130 Section 05
Ben Pingel

Program(s)/Tools:
TextWrangler
Adobe Photoshop
Adobe Illustrator

Objectives:

Size and optimize an original logo as a .png for a web page.

Write content to describe the process of creating your logo
and how it appeals to a target audience.
Design a web page using HTML to display a logo and
content.
Acquire a working knowledge of HTML and basic
understanding of CSS.
Identify hex colors for web design.
Compress multiple files in a zipped folder to attach as one
file.

Process:

The modifications to the CSS and HTML were extensive

through Text Wrangler. Used two images and had to create
a hashtag in the separation of the two in css format. Linked
both images appropriately and checked the colors and text
often and positioning of text to image through refreshing
webpage in chrome/firefox.

Logos
Description:

Three logo variations for the same company.

Date:
2/21/13

Course/Instructor:
Comm 130 Section 05
Ben Pingel

Program(s)/Tools:
Adobe Illustrator

Objectives:

Create a variety of logos to fit a company or personal image.

Use the basic tools of Illustrator.

Process:

Tools used were paint brush for all the clovers, swoosh,
and planes. Square box tool with adjustment for rounded
edges, rulers, word extension tool, grouping tool, Karyn
Esplin Color Wheel, and text boxes.

Montage
Description:

An insperational montage made by the blending of two or

more images, and the use of typography.

Date:
2/13/13

Course/Instructor:
Comm 130 Section 05
Ben Pingel

Program(s)/Tools:
Adobe Photoshop

Objectives:

Learn to manage Photoshop layers.

Learn to blend images together smoothly, using masks.
Use filters.
Apply appropriate typography.

Process:

Adobe Photoshop, Wood Texture, Youth and Bishop

tithing picture, Flaming Iron Rod, All overlayed and
masking tool/brush used to blend the images from the
background to the fore ground, Wind Filter used on
the boy and Bishop to create slight wood burning, Text
of scripture with drop shadow to portray brightness of
centered flaming rod, Fire Insurance- The I is dropped and
connects fire with insurance, color eye dropper tool used
to bring in monochromatic scheme. Black and white with
slight hue of red to add Gestalt.

Event Ad
Description:

A color full-bleed event ad to promote a fundraiser using

only Microsoft Word and a scanner.

Date:
1/31/13

Course/Instructor:
Comm 130 Section 05
Ben Pingel

Program(s)/Tools:
Microsoft Word
Epson Scanner
PDF2JPG.net (PDF converter)

Objectives:

Find, scan and import a high-quality image.

Create a full-bleed design
Use text boxes for layout in Word.
Insert and edit images in Word.

Process:

Microsoft Word, Box and Line tools, Text Box, Color wheel
extraction from main picture, FOCUS Principles: Organize
Alignment, Unify Smaller box with main title box,
Simplify separating the body content from the website.
The scanned image came from the Focus textbook and
I really loved the colors so I tried to use the color tool to
unify the color of the boxes with the rock image behind
it. The scanned image was also a little small to have the
proper resolution so had to make other adjustments in
PhotoShop. Overall a fun project to design in word.

Photo Design
Description:

A personally taken photograph that has been edited/

formatted using Photoshop.

Date:
2/7/13

Course/Instructor:
Comm 130 Section 05
Ben Pingel

Program(s)/Tools:
Canon PowerShot Camera
Adobe Photoshop

Objectives:

Learn basic photography skills.

Use a digital camera to take a quality image, then download
it.
Size and crop the image.
Adjust image brightness, contrast, hue and saturation
levels.
Use a selection tool to isolate a portion of the image.
Desaturate the selected portion of the image.
Use a filter or colorize a portion of the image.

Process:

Photoshop, clone stamp (for deletion of power lines

and bushes), Eliptical tool, Color Boxes to add to
complementary color scheme, Typography to depict sporty
and informational message, red and blue offset, to
unify the parts Hoop. and There it is is also offset from
one another, alignment with color boxes.

Flier
Description:

Black & White promotional flier to promote a graduate

leadership conference.

Date:
1/27/13

Course/Instructor:
Comm 130 Section 05
Ben Pingel

Program(s)/Tools:
Adobe InDesign

Objectives:

Apply the design principles and use appropriate

typography.
Incorporate basic InDesign skills to improve basic flier
layout.
Create a project folder with image, logo and InDesign
document to keep links intact.

Process:

I first created some sketches of my layout. Then I used my

sketch as a guide to create this layout in Adobe InDesign.
I used black boxes for repetition and contrast. I also
emphasized one word in my title for more contrast, and
to create a good focal point. I left white space and kept my
body copy small. I was given the image, logo, and content
for this flier.

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