Portfolio

Elisa Hutchings

Contact

Elisa Hutchings
909 Lyon Pl
Roseville, CA 95747
801-633-8566
elisahutchings@gmail.com

Table of Contents

Public Service Announcement - 4

Brochure - 6
Montage - 8
Event Advertisement - 10
Photodesign - 12
Business Card - 14
Stationary - 16
Logos - 18
Flier - 20

Public Service
Announcement
Description

A public service announcement about vaccinating our children.

Date

3/12/2015

Course/Instructor
ART 235 Section 2
Anthony Carpenter

Program(s)/Tools

Adobe Illustrator, Adobe Photoshop

Objectives:

Based on your color comps and feedback, create your final posters. Be sure your posters relate to one another
so they can stand together in a portfolio.

Process:

I first began by sketching out various ideas and options for different Public Service Announcements. Once I
chose my concept I took pictures of the games that I would use as my backgrounds. I then used Illustrator to
image trace the images. This created an almost drawn appearance to the images. I then added the text and
the company logo. I then took the images I had created in Illustrator and placed them in a mock-up to give an
idea of what they would look like if they were printed.

Brochure
Description

Brochure to advertise the state of Utah.

Date

3/29/2015

Course/Instructor
Comm 130 Section 11
Emily Kunz

Program(s)/Tools

Adobe InDesign, Adobe Illustrator

Objectives:

Set up and align a two-sided, folded document.

Create an original, new logo and use it in a brochure.
Incorporate quality images. Incorporate at least four quality images, not including the logo. One should be
clipped in Photoshop and text-wrapped in InDesign so the text follows the cutout shape of the image.
Write at least 250 words of original copy in at least three paragraphs, headers, and subheaders.
Trim for a full bleed and print in duplex (two-sided) color.

Process:

I started off by setting up the layout of the brochure in InDesign. I then found my images in the creative
commons of Flickr. I opened them in Illustrator and image traced them into gray scale. This allowed me to
pick and choose the parts of the image that I wanted to keep. To keep with the grunge theme I did remove
some portions of the images. Once the images were finished I placed them into the layout and made sure that
my body text wrapped around the images.

Utah by the Numbers

43 State Parks
7 National Monuments
5 National Parks
2 National Recreation Areas
1 National Historic Site
We are much more than just a
state, we are a state of mind.

VisitUtah.com

Check out
to plan
your next adventure.

Ski and Snow

Arts and Museums

We really do have the greatest snow on earth. During

the winter our mountains become the preeminent
place to ski and snowboard. The 2002 Winter Olympics
solidified our facilities and amenities. Want to go on
even greater adventures? We also offer snowmobiling,
snowshoeing,
Nordic
skiing
and
ski
touring.

Want to engage your artistic side? Utah is home to a wide variety

of museums that are meant to enlighten, edify and enthrall.
Come visit the largest art museum in the Intermountain
West: The Utah Museum of Fine Arts. We are also home to
a great variety of performing arts: The Utah Shakespeare
Festival, in Cedar City, Utah Symphony | Opera, Ballet West.

Outdoor
recreation
You could spend years just
exploring our national parks.
Hike, Backpack and mountain
bike through Zion National
Park. Raft, boat and kayak in
the majesty of Lake Powell.
There is no shortage of
adventure that can be had
from mountains to desert there
is something for everyone.

History and
Culture
We come from a rich background of Mormon
and Native American history. Dating all
the way back to the prehistoric period,
abounding in dinosaur fossils to the
Puebloan cultures of the Anasazi
to the forts of the pioneers.
We became a state on
January 4th 1896 and these
cultures have combined
to create the image and
heart of Utah today.

Come visit Utah.

Sports
We love our sports! Down to the Holy War between
the U of U and BYU to the MLS soccer champs
Real Salt Lake. Come take in a night of basketball
with the Jazz at the EnergySolutions Arena.

Food and
Nightlife
Our urban hubs offer great locations for eating,
playing and shopping. Come experience the brand
new City Creek Center encompassing two entire
city blocks it is the center of Salt Lake and offers
shopping and dining experiences. The retractable
ceiling makes it the place to be no matter the weather.

Montage
Description

Spiritual photo montage with the February Visiting Teaching Message.

Date

2/11/2015

Course/Instructor
Comm 130 Section 11
Emily Kunz

Program(s)/Tools
Adobe Photoshop

Objectives:

Use the FOCUS design process with strong focal point and flow

Unify a layout with a consistent theme and dominant spiritual message

Learn to blend two or more images together gradually, using masks

Demonstrate more advanced Photoshop skills for layout with multiple elements

Use a mask to apply a filter to one part of the image

Apply typography principles (titles, quotes, events or scripturesyour choice)

Format type: Legibility; Small copy & Title with varying text size. Theme word(s)

Select good quality images

Process:

For this project I used Photoshop to create a montage of images. I did this by using layer masks on each of
the images and using the brush tool to feather out the edges. This creates a faded look that I think turned out
very successful.

Event Advertisement
Description

Event advertisement for a Decorating Expo.

Date

2/1/2015

Course/Instructor
Comm 130 Section 11
Emily Kunz

Program(s)/Tools
Microsoft Word

Objectives:

Comprehend image sizing (how pixels and inches work together)

Find, scan and import a high-quality image.

Create a full-bleed design.

Choose a color scheme and typeface(s) that work for your message and audience.

Learn to use only Word design features without using any Adobe programs, including Photoshop.

Process:

I created this flier using only Word. I never thought I would be able to create a full on advertisement on
Word because it does not have all the capabilities that a program like InDesign does. I was very excited for
this opportunity because we do not always have the specialty programs so being able to use a basic Word
processor is genius. I really tried to have some great contrast in my typography as well as creating repetition
by using the colors from the image in the type.

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11

Photodesign
Description

Personal business advertisement.

Date

2/7/2015

Course/Instructor
Comm 130 Section 11
Emily Kunz

Program(s)/Tools
Adobe Photoshop

Objectives:

Learn basic photography skills.

Choose a color scheme, take a photo to match those colors, then incorporate the colors into the layout.

Use a digital camera to take a quality image, then download it.

Adjust image levels, saturation, color balance, sharpen tool on separate layers for NDE (non-destructive
editing.)

Size and crop the image, then place on an 8.511 page layout.

Use layers to design text, and repeating graphic elements in Photoshop.

Print with full-bleed margins. Trim only 1/8 (0.125) from all four sides.

Process:

I created this ad using the Adobe Photoshop program. This allowed me to edit an image I had taken using
Levels, Vibrance/Saturation, Selective Color and Sharpness to make it interesting and beautiful. From there
I added text and visual elements to create repetition. I also worked on choosing a color scheme and finding a
way to display it creatively on the ad.

12

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Business Card
Description

Business Card design for WinCo Foods. All graphics created by myself.

Date

3/1/2015

Course/Instructor
Comm 130 Section 11
Emily Kunz

Program(s)/Tools

Adobe InDesign, Adobe Illustrator

Objectives:

Use the basic tools in Illustrator & InDesign.

Create a new logo to fit a company or personal image. Do not imitate existing logos or use previous
designs. Dont use photos or live trace.

Use the new logo to design consistent layouts for a business card and letterhead. Photos are okay on
business card and letterhead as additional design elements. Letterhead should be 8.5 x 11, full-bleed
optional, but trim only .125. Business card should be 3.5 x 2 and printed above center on a vertical page.

Apply typography rules, keeping small copy.

Keep designs simple with light watermarks and drop shadows and plenty of white space.

Include contact information: name, address, phone, website, and email on each piece. Use periods,
bullets, or spaces in phone number; no parentheses/ hyphens.

Process:

I used Illustrator to create the logo and the design of the curved wording. I then imported the designs I
created into InDesign where I added the contact information .

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15

Stationary
Description

Letterhead design for WinCo Foods. All graphics created by myself.

Date

3/1/2015

Course/Instructor
Comm 130 Section 11
Emily Kunz

Program(s)/Tools

Adobe InDesign, Adobe Illustrator

Objectives:

Use the basic tools in Illustrator & InDesign.

Create a new logo to fit a company or personal image. Do not imitate existing logos or use previous
designs. Dont use photos or live trace.

Use the new logo to design consistent layouts for a business card and letterhead. Photos are okay on
business card and letterhead as additional design elements. Letterhead should be 8.5 x 11, full-bleed
optional, but trim only .125. Business card should be 3.5 x 2 and printed above center on a vertical page.

Apply typography rules, keeping small copy.

Keep designs simple with light watermarks and drop shadows and plenty of white space.

Include contact information: name, address, phone, website, and email on each piece. Use periods,
bullets, or spaces in phone number; no parentheses/ hyphens.

Process:

I used Illustrator to create the logo and the design of the curved wording. I then imported the designs I
created into InDesign where I added the contact information .

16

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Logos
Description

Logos for my personal Studio where I teach piano lesson.

Date

2/21/2015

Course/Instructor
Comm 130 Section 11
Emily Kunz

Program(s)/Tools
Adobe Illustrator

Objectives:

Create three completely different, original logos to fit a company or personal image that will appeal to the
audience. Do not imitate existing logos or use previous designs.

Use only the Illustrator tools to create and draw your logos.

Gather opinions from at least ten people about which logo appeals most to them.

Process:

I used Adobe Illustrator to create my logo graphics and type. I mainly utilized the pen tool to create my
shapes and I really tried to make them work together with the type as a whole.

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Flier
Description

Event flier for a conference on leadership.

Date

1/25/2015

Course/Instructor
Comm 130 Section 11
Emily Kunz

Program(s)/Tools
Adobe InDesign

Objectives:

Apply the design principles and use appropriate typography.

Incorporate basic InDesign skills to improve basic flier layout.

Retrieve image and logo from links on this page.

Create a project folder with image, logo and InDesign document to keep links in InDesign intact.

Process:

I created this flier using the Adobe InDesign program. This allowed me to really put together the images
and text in one place. I really tried to focus on alignment and contrast the most. I made sure that everything
on the page aligned to something else. A key example of this is the right side of the page, the decorative bar
aligns with the gradient text box and the image itself. I used contrast in the title of the flier to stress the
idea of a conference as well as the contrast in font size to emphasize the important information and create a
cohesive visual hierarchy.

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CONFERENCE

Graduate Leadership

Do you want to have the competitive edge in business?

Come learn how at Vouant Communications annual Graduate
Leadership Conference.
Vouant Communications is devoted to helping tomorrows
leaders gain essential leadership skills in the workplace.
During this dynamic three-day seminar, attendees will
meet with top executives of Vouant Communications
to discuss breakthrough leadership techniques,
while cultivating attributes of leadership that
will market to any employer.
Conference is available to graduating
seniors. Space is limited. Registration
and more information available at
our website.

October 21
8 a.m. 5 p.m.

Lincoln Convention Center

http://www.vouantcomm.com/leaders

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