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Incorporated in Kenya under the Companies Act (chapter 486 of the Laws of Kenya)
(Registration Number C.11/56)
Circular to Shareholders
Proposed acquisition of a New Subsidiary
Ennsvalley Bakery Limited
This Circular is issued by Unga Group Limited for the purpose of providing information to shareholders in connection with
the resolution to be proposed at the Annual General Meeting ("AGM") to be held at Kenyatta International Conference
Centre, Nairobi at 10:30 a.m. on 2nd December 2014 to approve the indirect acquisition of a new subsidiary of the
Company, Ennsvalley Bakery Limited as required under the provision of paragraph G.06(a) of the Fifth Schedule to the
Capital Markets (Securities) (Public Offers, Listing and Disclosures) Regulations, 2002.
The Capital Markets Authority has approved this Circular. As a matter of policy, the Capital Markets Authority does not
assume any responsibility for the correctness of any statements or opinions made or reports contained in this Circular.
If you have disposed of all your shares in Unga Group Limited (the "Company"), please forward this document to the
stockbroker, banker or other agent through whom you disposed of your shares.
Dated 6th November 2014.
Key Dates
2nd December 2014
AGM
Completion of Acquisition
Press Announcement
"Acquisition"
"AGM"
"CAK"
"Company"
"Directors" or "Board"
"Ennsvalley"
"Group"
"K&S"
"KES"
Kenya Shillings
"Kestrel"
"NASHL"
"UHL"
"Victus"
Dear Shareholder,
Proposed Acquisition of Shares in Ennsvalley Bakery Limited
The purpose of this Circular is to provide you with information on the reasons for, and the terms of, the Acquisition.
Background to and Reasons for the Acquisition
The landscape in which the Company operates is changing rapidly driven by increasing disposable incomes, rapid
urbanisation and a growing middle class and these changes have created new consumers who are demanding value added
products from producers. In recognition of the changing market environment, the Company recently reviewed its long term
strategy and made the decision to shift from being just a miller of wheat and maize grains and to become a significant player
in the wider food industry - specifically to be a provider of nutritious food. The shift in strategy would enable the Company
to improve its gross margins that have been dwindling over the years due to a fiercely competitive milling industry, and
enable it to invest further in modern equipment and improve its route-to-consumer logistics with value added products from
its base of wheat and maize products.
The Company considered bakery products as an important entry point into the wider food segment in line with its new
strategy and proceeded to scan the industry for possible acquisition. Ennsvalley, a company that produces high quality
branded products was seen as a good fit and identified as a potential acquisition target for a number of reasons. First,
Ennsvalley has emerged as a key player in the high quality segment and enjoys excellent consumer recognition and
acceptance in the rapidly growing modern trade segment. It is in partnership with Nakumatt Holdings Limited to manage
and grow a number of in-store bakeries - a fast growing trend for consumers who want freshly baked products. Secondly, the
Company already sells baking flour to Ennsvalley.
The Company, based on the above, believes that the acquisition of Ennsvalley would provide it with the earliest opportunity
to begin implementing its recently adopted new strategy and put it on a strong and profitable growth trajectory. This
acquisition will further provide the Company with improved financial and human resources required for its investment plans
to expand its footprint into the East African regional markets. Further information on Ennsvalley, its business and its current
management is set out in Schedule 1 to this Circular.
The Principal Terms of the Acquisition
UHL is proposing to enter into an agreement with NASHL under which it is proposed that UHL will acquire 52% of the
issued share capital of Ennsvalley and UHL and NASHL will jointly finance the capital expansion of Ennsvalley.
Ennsvalley has been valued at KES 500,000,000. The capital expansion is estimated at KES 750,000,000. The total
investment by UHL will amount to approximately KES 705,000,000 of which KES 542,000,000 will be attributable to the
acquisition of shares and the balance will constitute a loan by UHL to Ennsvalley for the purposes of its bakery expansion.
NASHL is providing matching 48% loan finance for the purposes of the capital expansion. The shareholder loans provided
by UHL and NASHL to Ennsvalley will be repayable over a period of up to 5 years and bear interest at a rate of 15%
(revisable). The funds for the investment will come from the proceeds of sale of the shares in Bullpak Limited which was
approved at the last Annual General Meeting (approximately KES. 335,000,000), loans to UHL from its shareholders in
proportion to their shareholding and internal cash flow.
The Acquisition is conditional, amongst other things, on the obtaining of approvals from the shareholders of the Company
and the CAK.
Capital Structure and Relationship between parties involved
UHL is a 65% subsidiary of Unga Group Limited and 35% owned by Seaboard Corporation. Ennsvalley is a wholly owned
subsidiary of NASHL. There are no direct common shareholdings between UHL and NASHL.
Upon acquisition, NASHL will own 48% of Ennsvalley while UHL will own 52% thereof.
Possible Introduction of Strategic Investor
The Board is considering the sale of a minority interest in Ennsvalley to a strategic investor following the completion of the
Acquisition.
If you are in any doubt as to what action to take you may seek independent advice from your stockbroker, bank manager,
lawyer or other professional adviser of your choice.
Yours sincerely,
Mrs. Isabella Ocholla-Wilson
Chairperson
If you are in any doubt as to what action to take you may seek independent advice from your stockbroker, bank manager,
lawyer or other professional adviser of your choice.
Yours sincerely,
Mrs. Isabella Ocholla-Wilson
Chairperson
Background
3.1
3.2
Number of shares
4,999
1
5,000
B.
Management of Ennsvalley
Ennsvalley operates a sound system of corporate governance under which the board of directors oversee
Ennsvalley's operations on behalf of shareholders, approves policies and procedures and monitors key performance
indicators as agreed between the Management and the Board so as to help ensure that the company achieves its
strategic objectives. Particulars of the Directors and Company Secretary of Ennsvalley are set out below.
3.3
Board of Directors
Alan McKittrick (Executive Director)
Alan, an engineer by profession, has been Group Managing Director of NASHL for the past 19 years. He holds
other directorships and has considerable experience in managing successful businesses in Eastern and Southern
Africa.
John B. Marosi (Company Secretary)
John has held a number of senior positions within Kenyan companies before joining the NAS Group, including
PricewaterhouseCoopers and Car & General Ltd. He joined NAS in 1994, as Group Internal Auditor, and
subsequently took on the additional role of Company Secretary of the various group companies. He has been the
Company Secretary for Ennsvalley since the year 2000 and was appointed a Director of the company with effect
from August, 2014. John is a qualified Chartered Accountant and Company Secretary.
3.4
Senior Management
Anne Gitau General Manager
Anne joined Ennsvalley in 2007 as the Retail Manager in charge of the newly acquired in-store bakeries; she was
named the General Manager in 2010. She is a highly resourceful management professional who sets the company's
vision and mission, oversees strategy development and execution for profitable growth and is responsible for the
overall management of the company. Her work experience spans over 20 years in generalist and managerial roles
with organisations in the FMCG (Farmers Choice) and IT (Apple Computer) industries.
3.5
Revenue
2014
2013
2012
2011
2010
Shs
Shs
Shs
Shs
Shs
737,888,397
619,809,308
518,339,759
401,357,760
376,977,334
Cost of sales
(563,719,577)
(478,404,350)
(277,398,725)
(217,971,838)
(190,056,039)
Gross profit
174,168,820
141,404,958
240,941,034
183,385,922
186,921,295
3,011,150
1,456,746
1,684,676
1,991,204
Administrative expenses
(53,303,000)
(47,831,326)
(130,034,521)
(92,780,013)
(79,909,548)
(63,754,197)
(45,204,658)
(15,249,365)
(12,698,480)
(77,277,670)
(62,733,199)
(45,480,240)
Operating profit
44,873,408
37,127,240
35,313,519
29,863,914
61,531,507
Finance costs
(8,125,000)
(3,448,750)
(3,430,000)
(6,089,738)
(5,542,173)
36,748,408
33,678,490
31,883,519
23,774,176
55,989,334
(11,392,018)
(10,621,709)
(9,686,629)
(7,246,405)
(16,798,300)
25,356,390
23,056,781
22,196,890
16,527,771
39,191,034
Tax
Profit for the year
2013
2012
2011
2010
Shs
Shs
Shs
Shs
Shs
Revenue
737,888,397
619,809,308
518,339,759
401,357,760
376,977,334
Total Expenses
701,139,989
586,130,818
486,456,240
377,583,584
320,988,000
Taxation
(11,392,018)
(10,621,709)
(9,686,629)
(7,246,405)
(16,798,300)
25,356,390
23,056,781
22,196,890
16,527,771
39,191,034
Comprehensive Income
2013
2012
2011
2010
Shs
Shs
Shs
Shs
Shs
Operating activities
Cash from operations
20,443,642
40,209,852
52,553,211
45,853,890
49,620,029
Interest paid
(8,125,000)
(3,448,750)
(3,430,000)
(6,089,738)
(5,542,173)
Tax paid
(3,800,000)
(16,428,045)
(5,400,000)
(8,378,583)
(4,070,766)
8,518,642
20,333,057
43,723,211
31,385,569
40,007,090
(61,862,333)
(55,625,778)
(19,368,287)
(18,964,064)
(53,351,736)
(537,572)
1,761,061
3,701,400
568,748
(1,803,500)
(58,160,933)
(55,594,602)
(21,171,787)
(17,203,003)
(53,351,736)
(17,000,000)
72,500,000
33,500,000
(20,000,000)
(13,777,936)
12,277,936
Increase/(decrease) in cash
and cash equivalents
55,500,000
33,500,000
(20,000,000)
(13,777,936)
12,277,936
At start of year
2,049,663
3,811,208
1,259,784
855,154
1,921,864
Increase/(decrease)
5,857,709
(1,761,545)
2,551,424
404,630
(1,066,710)
At end of year
7,907,372
2,049,663
3,811,208
1,259,784
855,154
3.6
400,310,518
Cost of Sales
176,597,368
Gross Profit
223,713,150
73,900,909
Direct Expenses
71,884,961
Indirect Expenses
62,020,574
Total Expenses
Profit from Operations
Other Income
56%
207,806,444
15,906,706
502,704
16,409,410
3.7
(4,922,823)
11,486,587
Political change, diplomatic developments, social and religious instability may adversely affect the economy.
Adverse developments significantly affecting the economy of Kenya, such as major unexpected currency
fluctuations, withdrawal or suspension of bilateral and multilateral aid, significant price inflation, imposition
of currency controls or measures to curtail foreign investment.
Credit risk arises from cash equivalents and deposits with banks, as well as trade and other receivables.
Ennsvalley does not have any significant concentrations of credit risk. The credit controller assesses the
credit quality of each customer, taking into account its financial position, past experience and other factors.
Individual risk limits are set based on internal and external ratings in accordance with limits set by the Board.
The utilization of credit limits is regularly monitored.
Ennsvalley may also be impacted negatively by personnel, financial, technology, or other standard operating
procedural problems. While these types of risk are inherent in most large organizations, Ennsvalley has a
number of in-house systems designed to monitor operational performance. Amongst other company-wide
systems, personnel, including senior management, are regularly reviewed against Ennsvalley's performance
standards. Ennsvalley has a financial information system with internal controls designed to assist the
financial management team in monitoring and evaluating current as well as projected financial performance.
Ennsvalley maintains a rigorous maintenance program for all assets.
Industry specific
Competition. Ennsvalley's competition in the high value bakery product category are for the most part family
businesses with a limited, usually high priced, product portfolio and a reliance on imports.
Supermarkets. This is a growing category in the region; Ennsvalley is well placed to capitalise on this growth
given its strong consumer brands. Additionally, Unga's existing strength in the modern trade channel will
facilitate the negotiation of favourable trading and promotional terms. The introduction of an Unga line of
branded bakery products, produced by Ennsvalley, will enable revenue and margin growth.
In-store bakeries. Ennsvalleys in-store bakery contract with Nakumatt is an important part of the business.
The combined negotiation and investment leverage of Ennsvalley and the Company will facilitate contract
maintenance whilst allowing the development of new business relationships with other important supermarket
chains.
Shopping malls. The insecurity posed by the terrorism threat has affected demand in shopping malls and at
the coast. The development of markets in other urban areas and less vulnerable shopping malls nationally will
enable Ennsvalley to successfully ride the up's and down's.
Reputational risk
Ennsvalley has a reputational risk in maintaining standards of excellence in a highly competitive industry. The
Company will continue to maintain the highest standards of quality and service.
1.1
This Circular contains forward-looking statements relating to the business of the Company. These forwardlooking statements can be identified by the use of forward-looking terminology such as believes, expects, may, is
expected to, will, will continue, should, would be, seeks or anticipates or similar expressions or the negative
thereof or other variations thereof or comparable terminology, or by discussions of strategy, plans or intentions.
1.2
These statements reflect the current views of the Company with respect to future events and are subject to certain
risks, uncertainties and assumptions. Many factors could cause the actual results, performance or achievements of
the Company to be materially different from the future results, performance or achievements that may be
expressed or implied by such forward-looking statements. Should one or more of these risks or uncertainties
materialise, or should underlying assumptions prove incorrect, actual results may vary materially from those
described in this Circular as anticipated, believed, estimated or expected.
1.3
The Company does not intend, and does not assume any obligation, to update any industry information or forwardlooking statements set out in this Circular.
2.
3.
Consents
Kestrel and K&S have given and not withdrawn their consent to the issue of this Circular with the inclusion of
their reports (as applicable) and name and the references thereto, in the form and context in which they appear
respectively.
4.
5.
(a)
Ennsvalley's audited financial statements for the five financial years ended 31st March 2014; and
(b)
Responsibility Statement
The Directors of the Company accept responsibility for the information contained herein. To the best of the
knowledge and belief of the Directors (who have taken all reasonable care to ensure that such is the case) the
information contained in this Circular is in accordance with the facts and does not omit anything likely to affect the
import of such information.
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