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Course : Bahasa Inggris Ekonomi (1504BIE06)

Course : Bahasa Inggris Ekonomi (1504BIE06) online.uwin.ac.id Bachelor in Economics (S.E): Manajemen
Course : Bahasa Inggris Ekonomi (1504BIE06) online.uwin.ac.id Bachelor in Economics (S.E): Manajemen

online.uwin.ac.id

Bachelor in Economics (S.E): Manajemen

Session Topic : Sales UWIN eLearning Program Course: Bahasa Inggris Ekonomi By Wrin B. Djamaludin,

Session Topic : Sales

UWIN eLearning Program

Course: Bahasa Inggris Ekonomi

By Wrin B. Djamaludin, SE, MBA, M.Ak

Content

Content • Part 1 • Part 2 • Part 3 Powered by HarukaEdu.com Sales Reading Language

Part 1

Part 2

Part 3

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Sales

Reading

Language Focus - Past Simple

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Hal 3

Part1: Sales

Part1: Sales

Overview

Overview  Vocabulary Choosing , • Product • a service  Reading: A success  Language

Vocabulary

Choosing ,

Product

a service

Reading: A success

Language Focus 1: Past Simple

Language Focus 2: Past Time references Skill: Presenting a product

Case Study: Link-up Ltd.

story

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Hal 5

Sales: Starting Up

Sales: Starting Up (clothes; shoes; bag; books) A. Where do you buy the products above? •

(clothes; shoes; bag; books)

A. Where do you buy the products above?

How often do you buy them?

Once a week, once a month, once a year?

B. Work in pairs

Choose two other products you buy.

Talk about where and how often you buy them !

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Hal 6

Sales: Vocabulary

Sales: Vocabulary Vocabulary 1: Choosing a product Read the Delfos Sales Leaflet. Delfos Computers Ltd. Manchester,

Vocabulary 1: Choosing a product

Read the Delfos Sales Leaflet. Delfos Computers Ltd. Manchester, England

Great Deals on All Computers

Photocopiers and Data Projectors

3 years guarantee

Low Deposit

Pay $100 now followed by 12 monthly payment

Interest-Free Credit

Free Delivery

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Hal 7

Sales: Expressions

Sales: Expressions After reading the Delfos Sales Leaflet Find expressions which mean the following 1. There

After reading the Delfos Sales Leaflet

Find expressions which mean the following

1.

There are some good offers.

1. There are some good offers. great deals

great deals

2.

The buyer pays only a small amount of money at the

beginning?

beginning?

3.

The buyer pays some money every four weeks for a year.

4.

There is no cost for transporting the good to the buyer.

5.

It does not cost extra to pay over 12 months

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Sales: Exercise

Sales: Exercise Read these sentences . • Does a buyer or a seller say them? •

Read these sentences.

Does a buyer or a seller say them?

Write B (buyer) or S (sales) for your answer

 

1.

We offer great deals

(B)

2.

I’d like to place an order

(

)

3.

Do you give a guarantee ?

(

)

4.

I’d like to compare prices

(

)

5.

Are the goods in stock ?

(

)

6.

Can you pay a deposit ?

(

)

7.

We always deliver on time

(

)

8.

Can I make monthly payments ?

(

)

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Hal 9

Sales: Exercise (cont.)

Sales: Exercise (cont.) What is important for you when you buy a product like a computer

What is important for you when you buy a product like a

computer or TV?

Put these items in order of important (1 6)

) A three-year guarantee

) Interest-free credit

) A low deposit

(

(

(

) Free delivery

) A big discount

) Great after-sales service

(

(

(

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Hal 10

Part2: Reading

Part2: Reading

Reading: A Success Story

Reading: A Success Story A. Before we read the article, discuss these questions. 1. Some businesses

A. Before we read the article, discuss these questions.

1.

Some businesses start very small,

then

become global companies.

What example can you give?

2.

What do you know about IKEA, the global furniture

retailer?

Do we have it here in our country?

Where?

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Reading: IKEA

Reading: IKEA IKEA: Lower prices, higher sales by Paivi Munter Ingvar Kamprad started IKEA in his

IKEA: Lower prices, higher sales by Paivi Munter

Ingvar Kamprad started IKEA in his small farming village in Sweden over 60 years ago. He was 17 years old and sold his products from his bicycle. When his business grew, he distributed them from a milk van.

He first introduced furniture into the IKEA product range in 1947. Demand for his furniture increased rapidly, so he decided to specialize in this line.

In the mid 1950s, IKEA began designing its own furniture. It wanted to make

innovative, stylish products and to keep prices down. This made it possible for

a large number of customers to buy IKEA home furnishings.

IKEA opened its first store in Sweden in 1958. In the next 40 years, the number of stores went up to over 150 in 29 countries. In 2005, there were a record 18 new stores 15 in Europe and three in North America, and then IKEA entered the Japanese market with two stores in 2006.

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Hal 13

Reading: IKEA (cont.)

Reading: IKEA (cont.) That year in February, it also opened a new store in London. Six

That year in February, it also opened a new store in London. Six thousand customers arrived for the midnight opening. There were not enough security staff and police to manage the crowd, and some people hurt themselves in the rush to get into the store!.

Sales for the IKEA Group rose steadily, year after year. At the end of the financial year 2002, sales were at 11 billion euros. At the end of 2006, they totaled 17,3 billion euros.

The success story continues, and the group expects to add more store to its existing network.

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Hal 14

Reading: Exercise

Reading: Exercise Decide Whether These Statement Are True Or False 1. Kamprad started IKEA over 60

Decide Whether These Statement Are True Or False

1. Kamprad started IKEA over 60 years ago

(true)

2. IKEA began designing its own furniture in 1947

(

)

3. IKEA’s strategy was to make original furniture at low prices.

(

)

4. IKEA entered the Japanese market 20 years ago

(

)

5. IKEA opened a new store in London in 2005

(

)

6.

Sales increased by over 6 billion euros in four years

(

)

Look through the article to find the missing the missing word (s) in these

sentences.

1. When his business

, Kamprad distributed his products from a milk van. Rapidly.

2. Demand for his furniture

3. In the next 40 years, the number of stores

to

over 150 in 29 countries.

4. Sales for the IKEA Group

steadily,

year after year.

What do these three verbs have in common?

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Hal 15

Reading: Exercise (cont.)

Reading: Exercise (cont.) Work in pairs. Discuss what makes success in business possible and add to

Work in pairs.

Discuss what makes success in business possible and add to this list !.

1. Intelligence

2. Money

3. Hard work

4. Luck

5. personal contacts 6. ………………………

7. ………………………

8. ………………………

Put the points above in order of importance !

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Hal 16

Part3: Language Focus - Past Simple

Part3: Language Focus - Past Simple

Language Focus: Past Simple

Language Focus: Past Simple • We use the past simple to talk about completed actions in

We use the past simple to talk about completed actions in the past.

Last year, we increased our sales by 15 per cent.

We usually form the past simple by adding d or ed to the verb.

Save saved

launch launched

export exported

About 150 irregular verbs form the past simple differently.

cost cost

spend spent

be-was-were

give gave

grow grew

go went

fly flew

For a list of the most common irregular verbs, please see this link Your Dictionary (2014) Irregular Verb List. Web:

http://grammar.yourdictionary.com/parts-of-speech/verbs/irregular-

verb-list.html

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Hal 18

Language Focus: Exercise

Language Focus: Exercise Complete this sales report. Use the past simple of the verbs in brackets.

Complete this sales report. Use the past simple of the verbs in brackets.

Last December, I …visited…(visit) our major customers from big

department stores in South Korea. On 5 th December, I……….(meet) Mrs. Kyong Ai Lee in Seoul. We ………. (send) her 200 brochures in June.

On 6 th December, I……….(make) a presentation to Mrs. Lee’s sales

staff on our products and ………

The following day I………. (go) to Seoul, and our agent ……….

(introduce) me to Mrs. Ha, the chief buyer of a new department store in

the capital. She ………. (ask) me to send her 500 brochures. I………. (give) her some samples of our products. I……….fly) back to head office in Paris on the 9 th .

(advise)

them how to display them.

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Hal 19

Language Focus: Vocabulary 2

Language Focus: Vocabulary 2 Vocabulary 2: Choosing a Service Use the words in bracket to complete

Vocabulary 2: Choosing a Service

Use the words in bracket to complete the Dart Leaflet

below . (discount free period price save)

1. …save… up to 50% on selected models.

2.

Three days for the …………of two.

3.

……………insurance and unlimited mileage.

4.

Extra 10% …………….until the end of July.

5.

For a limited …………… Only.

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Hal 20

Language Focus: Dart Car Hire

Language Focus: Dart Car Hire Dart Car Hire: Special summer promotion Join our Dart car Hire

Dart Car Hire: Special summer promotion

Join our Dart car Hire Gold Club today !

As a Gold Club member You ,

get free hire days or airline miles as your reward.

can use our express service, available at all

international airports in the country.

don’t wait for a piece of paper when you return the car - we email you a detailed receipt.

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Hal 21

Language Focus: Exercise

Language Focus: Exercise Decide whether these sentences about the Dart Leaflet are true or false 1.

Decide whether these sentences about the Dart Leaflet are true or false

1. The customer can get some deals for half price

true

2. There is an extra cost for insurance

……

3. The price is cheaper if the customer is quick

……

4. The offer is for the whole year

……

5. Gold Club member have a choice of reward

……

6. Gold Club members get their receipt by express post.

……

Point-out which words refer to the above sentences !.

1. Save up to 50% ….

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Hal 22

Language Focus: Past Time References

Language Focus: Past Time References • Some time references refer only to the past. 1. The

Some time references refer only to the past. 1. The special deals ended two months ago

2. Last week we sold 500 units a record !

The preposition on, from, for, in, to and during often refer to

periods of time in the past.

1. He lived in France for five years. He moved to Germany in

1999.

2. The goods left the warehouse on 31 March

3. They worked hard on the sales campaign from February

to November. 4. During October, we reached our sales target for the year.

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Hal 23

Language Focus: Miguel Perez Data’s

Language Focus: Miguel Perez Data’s • 1999-2002 : Business at the university of Santiago de Compostela

1999-2002

: Business at the university of Santiago de Compostela (Spain)

: Part-time salesman for Levi’s

: graduation

Holiday work

July 2002

July 2000-Sep 2003 : sales department of family company

September 2003

: London Diploma in Business with English + part-

time work for the students’ Union.

July 2004

January 2005

A year ago

Now

: Looking for a sales job : Permanent position in shipping company : ne job with Futura Financial Services : in sales department (voted salesperson of the year a month ago)

NOW: Prepare Miguel Perez’s Profile with The Correct Preposition !

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Hal 24

Language Focus: Miguel Perez’s Profile

Language Focus: Miguel Perez’s Profile • Miguel Perez studied business at Santiago de Compostela University in

Miguel Perez studied business at Santiago de Compostela University in Spain …in/on/from (1) 1999 to 2002. since / during / at(2) the

summer holidays, he worked part-time as a salesman for Levi’s.

After graduation in/at/on(3) July 2002, he wanted to continue in sales, so he worked in/for/at(4) a year in the sales department of his family’s company. He decided to improve his business English. In/at/since (5)

Sep 2003, he went to London to study for a Diploma in Business with

English. During/at/for(6) that year, he worked part-time for the Students’ Union.

Next/in/for (7) July 2004, he began looking for a sales job. Six months

later, he got a permanent position in a shipping company. However, a year since/last/ago (8) he changed his job and joined Futura Financial Services. He now works in the sales department. Next/last/for (9) month

he was voted salesperson of the year.

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Hal 25

Language Focus: Skills

Language Focus: Skills Skills: Presenting a product What the most important in presenting things ? 1.

Skills: Presenting a product

What the most important in presenting things? 1. Confidence

2. Mastering the product

3. Who is/are your target customer/s ? 4. Positive body language / gesture

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Hal 26

Language Focus: Case Study

Language Focus: Case Study Case Study: Link-up Ltd. Background • Link-up Ltd sells most well-known brands

Case Study: Link-up Ltd.

Background

Link-up Ltd sells most well-known brands of mobile phones.

It has many high-street stores.

Staff help customers choose the right phone and advise them on the various service packages.

Mobile phones

No.

Phone Name

Price

Screen Display

Special Features

   

$65

No colour

Calculator, alarm, changeable,

1.

Kim 4500

8 line of text

covers

2.

Peterson 320

$180

No colour

Works in all countries, choice of 40

8 line of text

ringtones, camera, email

3.

Sakano

$225

No colour

Works in all countries, email, voice-

8 line of text

dealing, camera

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Hal 27

Language Focus: Case Study (cont.)

Language Focus: Case Study (cont.) Service Packages No. Package Monthly Call Free Call Free Text Messages

Service Packages

No.

Package

Monthly

Call

Free Call

Free Text Messages

Name

Fee

Rates/Minute

Minutes

1.

Leisure

$25

$0,75

50

10

2.

Standard

$50

$0,35

200

30

3.

Business

$130

$0,18

800

50

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Hal 28

Language Focus: Writing

Language Focus: Writing Writing • You work for link-up. • You are on holiday tomorrow. •

Writing

You work for link-up.

You are on holiday tomorrow.

Write an e-mail to a colleague about which phone and

service package a customer wants.

Ask you colleague to order the phone because it is not in

stock.

The customer wants the phone by Friday.

Hi Enny, I took an order from a customer yesterday. He wants ……………

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Hal 29

Course : Bahasa Inggris Ekonomi (1504BIE06)

Course : Bahasa Inggris Ekonomi (1504BIE06) online.uwin.ac.id Associate Partners : Powered by HarukaEdu.com Powered by
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