Portfolio

Tamara Rawson

Contact
Tamara Rae Rawson
1154 PCH Hwy
Long Beach California
tamararawson.wordpress.com
tamara.rawson@gmail.com

Table of Contents
Brochure
Three Logos
Web page
Business Card
Stationary
Montage
Photodesign
Event Ad
Event Flier

Brochure
Date:
March 28, 2015
Course, Instructor:
Comm 130, Section 5, Ben Pingel
Programs:
Photoshop, Indesign, Illustrator
Objectives:
To use all three Adobe programs to demostrate skills
Description:
A double sided menu
Process:
Created a new logo in Illustrator, incorporating quality images in Photoshop. Bring everything together to create gestalt

Logos Project
Date: February 21, 2015
Course, Instructor:
Comm 130, Section 5, Ben Pingel
Programs:
Adobe Illustrator
Objectives:
Create three completely different, original logos to fit a company or personal image
that will appeal to the audience. Do not imitate existing logos or use previous designs.
Description:
I have designed three business logos in Adobe Illustrator for Presence Yoga.
Process:
I recruited a friend; Zoey Williams as my photographer. We did a yoga photo shoot.
I then selected two pictures and placed them into Adobe Illustrator. After expanding the Illustrator document by 300%, I used the paintbrush tool for both of the yoga
silhouettes. After filling in the large areas, I used the pencil tool for the smaller more
detailed areas. I then cleaned up the edges with the eraser tool.
I used the pencil tool to create a chakra symbol which I have used in all three logo
designs. I then took the eyedropper tool to create specific color schemes.

Web Page
Date:
March 12, 2025
Course, Instructor:
Comm 130, Section 5, Ben Pingel
Programs:
Adobe Illustrator
Objectives:
Size and optimize an original logo as a .png for a web page so the long side is 300
500 pixels.
Write content to describe the process of creating your logo and how it appeals to a
target audience. Acquire a working knowledge of HTML. (Include all required tags
Doctype (provided), html, head, title, meta charset (provided), body, h1, h2, p, ol or
ul (with li tags), img, br, and a link to blog)
Acquire a working knowledge of CSS. (Customize the provided CSS provided to
format the HTML to complement the logo design. Change at least the following: The
h1 text color & h1 background color, font colors for the paragraphs & list items, the
background color, font families and add at least one css comment.)
Identify hex colors to match logo, using Photoshop color picker.
Open the HTML page in a web browser and capture a quality screen shot with .5
inch margins for printing.
Description:
HTML web page
Process:
Designed a webpage using HTML

Business Card
Date:
February 28, 2015
Course, Instructor:
Comm 130, Section 5, Ben Pingel
Programs:
Adobe Indesign, Adobe Illustrator
Objectives:
Use the basic tools in Illustrator & InDesign.
Create a new logo to fit a company or personal image. Do not imitate existing logos
or use previous designs. Dont use photos or live trace.
Use the new logo to design consistent layouts for a business card and letterhead.
Photos are okay on business card and letterhead as additional design elements.
Letterhead should be 8.5 x 11, full-bleed optional, but trim only .125. Business card
should be 3.5 x 2 and printed above center on a vertical page.
Apply typography rules, keeping small copy.
Keep designs simple with light watermarks and drop shadows and plenty of white
space.
Include contact information: name, address, phone, website, and email on each
piece. Use periods, bullets, or spaces in phone number; no parentheses/ hyphens.
Description:
Business card and matching letterhead and designed using a personally created
logo.
Process:
I created the logo from a picture I have of myself. I placed the picture in InDesign
and used the paint brush tool, the blob brush and the pencil to achieve the shapes

Matching Stationary
Date:
February 28, 2015
Course, Instructor:
Comm 130, Section 5, Ben Pingel
Programs:
Illustartor, Indesign
Objectives:
Use the basic tools in Illustrator & InDesign.
Create a new logo to fit a company or personal image. Do not imitate existing logos
or use previous designs. Dont use photos or live trace.
Use the new logo to design consistent layouts for a business card and letterhead.
Photos are okay on business card and letterhead as additional design elements.
Letterhead should be 8.5 x 11, full-bleed optional, but trim only .125. Business card
should be 3.5 x 2 and printed above center on a vertical page.
Apply typography rules, keeping small copy.
Keep designs simple with light watermarks and drop shadows and plenty of white
space.
Include contact information: name, address, phone, website, and email on each
piece. Use periods, bullets, or spaces in phone number; no parentheses/ hyphens.
Description:
Business card and matching letterhead and designed using a personally created
logo.
Process:
On my second page I used the rectangle tool to create the front and back outline
of my business card. I then copied/pasted the logo and contact information onto
this page. I changed the logo and title sizes to fit the business card, but the contact
information is the same size as the information on the letterhead. I made sure that

Montage
Date:
February , 2015
Course, Instructor:
Comm 130, Section 5, Ben Pingel
Programs:
Photoshop
Objectives:
Use the FOCUS design process with strong focal point and flow
Unify a layout with a consistent theme and dominant spiritual message
Learn to blend two or more images together gradually, using masks
Demonstrate more advanced Photoshop skills for layout with multiple elements
Use a mask to apply a filter to one part of the image
Apply typography principles (titles, quotes, events or scripturesyour choice)
Format type: Legibility; Small copy & Title with varying text size. Theme word(s)
Select good quality images
Description:
A spiritual poster montage using images and type. Two or more images. Created by
using a layer mask to blend images, with intermingled pixels and no hard edges.
Process:
Using Adobe Photoshop on a 36 in Mac desktop I developed a message about
journalism. After working through quite a few different sketch ideas, I developed the
idea to share my spiritual thoughts of what it means to be a news writer. By selecting
the proper scriptures for my piece, I then chose three images to portray a message.

Photodesign
Date:
February 2, 2015
Course, Instructor:
Comm 130, Section 5, Ben Pingel
Programs:
Photoshop
Objectives:
Learn basic photography skills.
Process:
First I formulated my plan by choosing a color scheme from the Visual FOCUS book
for my layout, I decided on Analogous. I was able to get great indoor light using
the Spori studio. with good light, sharp focus, and nice composition. I used my 60D
Cannon camera. I then brought the photo into Photoshop and used these specific
editing techniques: levels, sharpness, saturation, and color balance. Then I design
an 11 x 8.5 layout that included my photo, text, and repeating design elements. I
incorporate my color scheme title, color swatches, and color names into my design.
I used the eye dropper tool and adjusted the color in the color picker to match a
little more accurately.
Description:
This project demonstrates my ability to use indoor lighting as well as photography
and image editing skills in Adobe Photoshop. The project also demonstrates use of
repetition in the analogous color scheme.

Event Ad
Date:
January 29, 2015
Course, Instructor:
Comm 130, Section 5, Ben Pingel
Programs:
Word
Objectives:
Comprehend image sizing, how pixels and inches work together.
Find, scan and import a high-quality image.
Create a full-bleed design.
Choose a color scheme and typeface(s) that work for your message and audience.
Learn to use only Word design features without using any Adobe programs,
including Photoshop.
Description:
This is an event ad flyer. Using an Epson Perfection V500 Plus scanner, and Microsoft
2012 the flyer was carefully constructed using FOCUS design principles.
Process:
Using an Epson Perfection V500 Plus scanner, and Microsoft 2012, I organized the
needed elements of the focus design process to create an enticing design that
would captivate a childs eye, and encourage a parent to allow their child to enjoy
a fun time with peers while serving with their own capabilities such as riding a bike to
raise money for those who are overweight or obese. This even will also raise awareness for the children participating in the event. After scanning in a cartoon image, I
sketched the event ad.

Flier
Date:
February 21, 2015
Course, Instructor:
Comm 130, Section 5, Ben Pingel
Programs:
InDesign
Objectives:
Apply the design principles and use appropriate typography.
Incorporate basic InDesign skills to improve basic flier layout.
Retrieve image and logo from links on this page.
Create a project folder with image, logo and InDesign document to keep links in
InDesign intact.
Description:
Black & White promotional flier to promote a graduate leadership conference.
Process:
First I created some sketches of my layout. Then I used my sketch as a guide to create this layout in Adobe InDesign. I used black boxes for repetition and contrast. I
also emphasized one word in my title for more contrast, and to create a good focal
point. I left white space and kept my body copy small. I was given the image, logo,
and content for this flier.