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It all
begins with an estimate of field size, which is then translated to values
of reserves per tract. From reserves ensues a schedule of production
that converts easily to revenue; with the addition of exploration and
development investment plus operating costs, we get cash flow and
net profit. From risk and return concepts we translate profit into what
we are willing to bid.
This process is in one sense nothing more than a typical economic
evaluation of the type illustrated in Exploration Economics. However, a
major new factor enters the evaluation in the form of competition. You
must address all of the factors normally included in an economic
evaluation plus the consideration of what the other bidders might be
doing.
Competitive bidding for oil and gas leases almost always involves great
uncertainty and greater opportunity for loss than competitive bidding
in other business activities. Granted there are uncertainties in a bid for
construction a building, laying a pipeline, or obtaining a fuel contract;
the difference is one of degree. You can more easily lose your entire
investment bidding on an oil and gas lease. Such a loss is much less
common in other types of competitive bidding.
From prior chapters we have seen the variance possible in an estimate
of field size. Reserve size and the estimation of risk are the most
critical factors in competitive bidding. From the considerations on
reserve size comes the first key point from the simulation model used
by Capen, Clapp, and Campbell. There is much uncertainty in the
factors resulting in estimates. Therefore, the bidder who wins will most
often be the one who overestimates the reserves on the tract. This key
result occurs because of the nature of competitive bidding. You tend to
lose the tracts you correctly estimate and win those you overestimates
tend to produce only modest profits, not what you hoped to average
at a given sale. Capen et al. point out that your bids on the average
may indeed produce desired profit goals but you dont win bids based
on your average only on the highest reserve or value estimates.
To effect a better strategy, Capen et al. recommend lower bids when:
1. You have poorer information than competitors
2. You are less certain than usual about your own size or value
estimate
3. You expect more than three bidders
The last recommendation stems from the frequent occurrence of many
bidders on the good tracts. The larger the number of bidders, the
higher the winning bid, in general, and the better the chance of only
modest profits, if any. Capens model would steer the bidder away from
the most popular tracts in effect by purposely submitting a lower
than normal bid.
You might consider this rational very defensive. Capen et al. defend
this concept by showing the broad range that often exists between this
concept by showing the broad range that often exists between the
highest (winning) bid and the second highest. That range, they say,
leaves room for lower bids and still a reasonable chance to acquire
properties. They do not deny that such a strategy will result in fewer
tract acquired, but they want to optimize profits, not just acreage
acquisition.
THE WINNERS CURSE
We might leave this excellent paper at this point, but ut has much
more to offer. The authors present an example illustrating why more
bidders push you toward lower returns - by dropping out your lower
underestimated tracts. This tendency they nicknamed the winners
curse.
From these discussions two more key factors emerge.
1. The chance of winning is more related to the estimate of
reserve size than upon a particular bid level. Putting this in
different words, modest increases in minimum rate of return
do not drastically reduce your chance of winning acreage.
2. Because of the significance of the estimate of reserves, the
greatest possibility for errors in reserve size exists in frontier
areas.
Capen el al. conclude their article with comments about entering their
model with factors reflecting a competitors prior bidding patterns.
Overall their paper has been one of the most important about the
subject of competitive bidding to be published in recent years. It is
recommended reading for all who want to learn more about the
fascinating game of bidding and winning without losing your shirt.
Their principal point is of prime significance. Every bidder, on the
average, evaluates his properties adequately; he will win, however, not
on the average but when he overestimates value the most. This unique
characteristic of competitive bidding pushes individual companies
returns below their expectations. The tendency to low returns is not
the fault of the evaluators the explorationists but is a function of
the competitive bidding system itself.
BIDDING AND PRODUCING RELATIONSHIPS
Lohrenz and Oden5 analyzed the relationships between bidding levels
and the subsequent amounts of production from leases acquired. Their
analysis showed conclusions similar to those expected from the
simulation model of Capen et al. and subsequent models to be
reviewed in this chapter. They analyzed leases sold up to and including
the March 1962 sales.
Their principal conclusions were the following.
1. As the number of bids increased per tract the bonus increased
as did the average bid. Better tracts got more bids and more
money.
No. of
Sales
GOM
56
ATL
7
PAC
9
AK
9
TOTALS 81
All Bids
Overbid
High Bid
Total Single Bids
$B
%
$B
$B*
31.8
15.8
50 3.3
2.9
1.7
57 0.2
4.1
2.2
54 0.3
3.7
1.8
50 0.3
42.5
21.5 51 4.1
TRACES WITH TWO OR MORE BIDS
GOM
28.5
12.5
44
*B
ATL
2.7
1.5
54
=
PAC
3.8
1.9
51
AK
3.4
1.5
45
TOTALS 81
42.5
46
Billion
OCS lease sales in the media and in the financial house reporting on
sale results of participating companies. The different calculation is
confusing to the uninformed reader because he is hearing two different
percentages about the same event. Both are correct if adequately
defined.an example of the preferred and usual calculation is as follows:
Winning Bid
$10 million
Second Bid
$6 million
Overbid
40%
Again, the overbid was stated as a function of the winning bid, not the
second bid. In some reports regarding overbidding, we find the
calculation as follow:
Winning Bid
$10 million
67%
Second Bid
$6 million
Overbid
It makes quite a difference which way the calculation is made, and you
can easily see the confusion if both numbers are used by different
writers to describe the same event. The distinction is drawn here so
the normal practice will be noted and the obvious confusion
demonstrated.
WHY OVERBIDDING EXISTS
It is the bane of the explorationist that he must always deal with a
management that would like successful bids with essentially no
overbid. However, as we shall see, this goal is impossible. The very
manner in which bids are constructed plus the fact that little is known
about competitive bids prohibits no overbids. A simple mathematical
calculation shows why overbids are intrinsic to sealed bid sales
because of the manner in which prospect potential is calculated. Note
the following example:
Case
Pay, ft
Reserve size,
Rec./ Ac.,
Area, Acres
bbl x 106
Bbl/ ac ft
Base
+10%
-10%
100
100
110
90
1,000
110
90
10.0
1,100
900
13.3
7.3
Three
parameters
Five
Parameters
Calculation
(1.22)5
1.1x
= 2.73
0.9x
Difference in product
22%
(1.22)3
83%
= 1.83
173%
BIDDING
The symbol x represents the various parameters, and in the
calculation they cancel out. In the three cases shown, we are left with a
ratio expressing the difference from the low estimate (in the oneparameter case, 22%). The exponent represents the number of
parameters multiplied. As the number of parameters increases, the
ratio between the low and high products of multiplication increases.
Product variations increase exponentially as parameters increase. This
characteristic of prospect evaluation is the primary cause for the range
of bonuses offered in multiple bids for a single tract. It produces,
therefore, the ever-present, ubiquitous overbid.
MULTIPLE BIDS AND LOGNORMALITY
The bonus offered for a tract in any sealed bid sale is the result of
multiplying a number of different factors. Since individual explorers can
view each factor somewhat differently, it is not surprising that there is
a wide variation in the bids submitted on individual tracts in a sealed
bid sale. Fig. 18. 1 assumes such is the case.
In this idealized lognormal distribution the five bids and their
characteristics are as follows:
Bid Rank
Bid, $M
1
2
3
4
5
30.0
13.5
7.7
4.4
2.0
$M = million dollars
There is much empirical evidence to support log-normality for the
distribution of bid values. An example is Paul Crawfords paper on
Texas offshore bidding patterns described in Chapter 15.
The five bids on Fig. 18.1 exhibit a sharply skewed distribution with
more small values than large ones. Because the scale of bonus values
is logarithmic, there is a large difference between the first and second
bids: $16.5 million, a 55% overbid.
In the real world, bids do not bids do not line up this uniformly, but the
illustration serves a purpose. It discloses the large percentage
difference between the first and second bids when they are part of a
lognormal distribution. Any multiplication process produces a suite of
products (in this case bids) that will approximate a straight line when
plotted on log-probability paper. Remember our experiment in Chapter
9 where we had several geologists multiply three geological controls?
Because each used slightly different values, their estimated success
rate produced a lognormal distribution. Again, we have evidence of the
intrinsic nature of the overbid in the process of submitting sealed bids
for tracts of land of unknown potential value.
Many uncertainties accompany the calculation of expected value in the
assessment of oil and gas prospects. These uncertainties produce a
log-normally distributed range bid values when the trap and its
potential petroleum and profit alike are evident to a large group of
prospect buyers. However, other factors can modify log-normality in
bid distributions on highly visible prospects:
1. Most bidders are risk adverse, i.e., the potential reward has
decreasing incremental value to the risk taker as the expected
value of the prospect increases to the high levels commonly seen
in OCS bidding. Some refer to this aversion to risk as the choke
point.
2.
These factors eliminate some small bids that would be expected if the
distribution were entirely lognormal. The result on portions of the curve
showing high-side bids and small bids is sometimes an exponential
distribution as the best fit for bids on some tracts.
You win tracts 1, 3, and 7 because your bids are the most optimistic.
Company A wins tracts 2, 6, 8, and 9 for the same reason. Company
Bs winning tracts were 4, 5, and 10.
Now see the end results. Your winning bids averaged $53.3 million per
tract, Company As average was $30 million, and Company Bs winning
bids averaged $33.3 million per tract. In each case the winning
average was significantly higher than the averaged of the 10 tracts.
TABLE 18.2 A SEALED-BID SALE OF 10 TRACTS, U.S.A., OCS
You only win when you are the highest bidder. Because bid value is
directly related to your estimate of prospect potential and risk, it is
possible that the winner overestimated the reserve size of the tract
lost. Because only the largest estimate wins, the winner loses any
benefit he might have had from averaging the 10 tracts.
Finally, although your bids on the two tracts with the highest prices
were larger than those of Companies A and B, your bids exceeded the
second bid in each case by only $10 million.
Table 18.2 illustrates a natural phenomenon produced by a sale
involving sealed bids. The consequence is that the winner gets only
those tracts on which he has the largest estimate of prospect potential
or the lowest dry risk. We should not be surprised; therefore, to find
that presale, most likely estimates (on a productive basis) are larger,
on the average, than the actual reserves found. It is a consequence of
the bidding process.
THE ROLE OF COMPETITION
We discussed the role of competition briefly in Chapter 15. Competition
is by far the most important unknown factor in the bid equation.
Potential bidders or combines of bidders may be known prior to a sale
or assumed from the past practices. But each sale is unique: in time, in
geologic setting, in its economic environment for the companies as
well as the nation, and in the manner in which it may be viewed by a
specific company. The factor of competition causes the greatest
pondering by top management. Value, right or wrong, can be assessed
and risked, but what competition will do can only be implied with
extremely limited accuracy. No company is completely consistent in its
bidding strategy. The record is sprinkled with individual companies that
completely misread the competition for a specific sale, and the
misreading can go both ways an overestimation or an
underestimation of competition.
There is, however, another factor. In producing trends competition is
primarily on a tract-by-tract basis. Differences in perceived value
produce different bids on the same tract. Oil and gas accumulations
The normal OCS leasing unit is either 5,760 acres or 2,304 hectares
(about 5,693 acres). The tracts are smaller than most geologic plays,
so there is a strong positive dependency between play risk and tract
risk in frontier basins. Two bidders may develop similar volumetric
assessments on a tract basis but bid very differently. In frontier basins
a company must evaluate a total potential for a basin or play. Here its
success would be high. The variety of companies involved shows
clearly that no single company is immune to misjudging competition.
The data on Table 18.3 emphasize, again, the possibilities that exist to
misread the competition completely for a specific sale.
Note also the overbids. The highly successful bidders had, in all but 4
of the 15 instances, a significantly higher overbid than the average for
all successful companies, shown as the industry. The spread varies
from sale to sale and may be partly a function of the uniqueness of
each sale as well as a misreading of competition.
Most OCS discoveries were probably evaluated accurately presale by
some bidder. Unfortunately, the winner gave up much of the profit he
might have obtained because his bid exceeded the next bidder by 40
50%.
Thus, we see again the winners curse as described in Chapter 15. If
a bidder could win all of the tracts on which he bids, he would win
some of the low estimates as well as the high ones. If there were 10
bids, the property was recognized by 10 bidders as having a prospect
with possible commercial value. However, there were nine other
companies who thought less of the property than the winner, a
sobering thought for management. The greater the competition, the
greater the number of companies who think less of a given tract then
the winner; yet each wanted the tract, even though his value was not
the winning one. A few companies deliberately bid more
conservatively, or not at all, if they feel that competition on a tract will
be intense. Capen el al. espouse such a strategy. Other companies bid
value and let the chips fall where they may. There are probably as
many different bidding strategies as there are bidders, but we must
assume that all begin with some concept of value and diverge from
there to a substrategy.
One might assume that overbids would vary from frontier
(unproductive) basins to established basins. However, as shown in
table 18.1, there is only one percentage point difference between the
Gulf of Mexico average overbid and that of the nine sales in Alaska. On
the other hand, there is a 10-percentage-point spread between the
Atlantic, a frontier, and the Gulf.
OVERBIDDING AS A FUNCTION OF BIDS PER TRACT
Dougherty and Lohrenz demonstrated that the overbid is a function of
the number of bids per tract. Obviously, the greater the number of bids
per tract, the greater the competition for that tract. This competition
tends to reduce the percent of overbid. This general tendency can be
demonstrated by looking at the sales as a whole, with each sale
plotted as a single point.
Fig. 18.4 is such a plot. It includes all federal sales from 1962 through
1981. Single bids are included as an overbid of 100% in this plot; but,
as shown by table 18.1, the monetary volume is not sufficient to distort
seriously the general conclusions.
Two sales appear almost as extraneous points:
1. The December 1970 sale in the Gulf of Mexico where 1,043 bids
were submitted on 117 tracts (8.9 bids per tract with a 41%
overbid)
2. The third mid-atlantic sale of December 1981 where 240 bids
were submitted on 50 tracts (4.8 bids per tract with a 79%
overbid)
These highly competitive sales, one a frontier and the other in a
mature established basin, are omitted from the least-squares fit of the
data points shown in Fig. 18.4. The correlation coefficient for the trend
line plotted is 0.65. if the two sales listed above are included, the
correlation coefficient is lowered to 0.51.
One can clearly see from Fig. 18.4 a general tendency for the percent
overbid to decrease as the number of bids per tract increases.
Increased competition decreases the percentage difference between
the first and second bids.
THE HISTORIC PERSPECTIVE
Now lets look at a historic perspective of sales to tract the changes in
overbid percentage. Fig. 18.5 shows the history of federal lease sales
in the Gulf of Mexico since 1954. The total amount of high bids per sale
is plotted on a three-year average to smooth the cycles of bidding over
28 years. The scale for this curve is on the left. The percent overbid per
sale is also plotted as a three-year moving average, with its scale on
the right.
The first peaks of lease bonus investment occur in the period 1972
1974 and were the industrys response to price increases, the OPEC
embargo, and the rapid, widespread adoption of seismic modeling
techniques for identifying and quantifying gas accumulations. During
this period of intense competition, overbids dropped to 40%. When
exploration groups could find little of interest during many of the sales
between 1975 and 1978, the average overbid percentage climbed to
60%. The higher percentage was the result of less competition because
during this four-year period there was a slight but noticeable decrease
in the average number of bids per tract.
Rapidly increasing oil and gas prices in 1979 and 1980 brought more
bidders with record bonuses to vie for new profit opportunities. Higher
prices caused a drop in the threshold size of fields needed for
economic development. The percent overbid dropped back to the mid40s again as competition increased.
The last three points show a sharp reversal. This change is related to
the oversupply of oil and gas that existed beginning about 1981. It is
also related to much lower expectations by the industry for future price
increases at the wellhead for crude oil and natural gas.
Thus, the percent of overbid does respond to competitive changes.
However, a linear regression with time of the overbid percentages for
the entire 28-year period produces a line that is virtually flat. In other
words, the industry has not been able to lower its overbid percentage
over a long period of time.
Over 500 oil and gas fields have been found on the acreage purchased
in the 41 lease sales shown by Fig. 18.4. The average size of the fields
in the Gulf of Mexico is about 55 million bbl of oil equivalent (boe?). in
the late 1970s sizes were smaller. Despite the drop in size, bidders are
made to record bonus offers in quest of new hydrocarbon resources.
Even with the explosion of exploratory data and the industrys ability to
process these data during three decades of discovery in the Gulf of
Mexico, the ubiquitous overbid is still alive and well at about 45% (50%
In this type of auction, the tract would be placed up for a bid, and any
interested participant would bid against competition until the price was
so high he was no longer willing to bid. Oral bidding is used by some
states and several of the Indian tribes in their sales of oil and gas
leases. Although there is no proof that oral bidding raises less cash for
the seller, it seems certain that it can reduce overbids.
There has been a minimal amount of experimentation in this area. A
series of experiments by Coppinger et al. confirms the intuitive view
that the sealed bid auction is preferred since it tends to provide the
highest prices.
The reduction in overbids in itself could mean less cash for the seller,
depending upon the bidding strategy of the second-highest bidder.
There is another intuitive reason to believe that oral bidding might
reduce the price paid for tracts. In such bidding the eventual winner
has much more information about his competition. It seems
unreasonable to believe that the ultimate second bidder would
consistently exceed his maximum value for a tract by 45% (the
average overbid); so the winning bidder theoretically has this range in
which to win.
With this preliminary discussion, lets examine some of the pros and
cons of an auction using oral bidding. On the positive side:
1. It would produce essentially no overbidding because the winning
bid would be slightly larger than the second bid.
2. It would provide companies with broader bidding options. A
losing bidder could quickly reallocate his bonus budget to
remaining tracts.
3. The money saved from no overbids would be reallocated to
finding and developing other prospects.
4. It would raise the return for the bidder, and in some instances
properties would be developed that are now surrendered
because the lease write-off exceeds the present value of the
reserve to be developed.
5. It would provide a realistic fair market value for leases receiving
bids.
6. More ideas by more operators would be tested with money
saved byoral bidding. The results would produce more
discoveries and greater economic benefit for both industry and
government.
On the negative side:
1. The government would probably receive less money in the near
term. Some would be recovered in taxes on higher profits from
leases that became productive.
2. It would draw more criticism about receiving less than maximum
market value.