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Journal of Interdisciplinary
History, xxxv:4 (Spring, 2005), 591-603.
RichardGrassby
History, Inc.
I Theodore K. Rabb and Jonathan Brown "Introduction," in Rabb and Robert I. Rotberg
(eds.), Art and History: Images and Their Meaning (New York, 1988), 5; Ernest Gellner,
"Knowledge of Nature," in Mihulas Teich, Roy Porter, and Bo Gustafsson (eds.), Natureand
Societyin HistoricalContext (Cambridge, I997), I6.
2 Christopher Y. Tilley, Metaphorand Material Culture (Oxford, 1999), 7; Deirdre N.
McCloskey, The Rhetoricof Economics(Madison, 1998; orig. pub. 1985), 19; Jacques Le Goff,
(trans. Steven Rendall and Elizabeth Claman), History and Memory(New York, 1992), 121;
Roger Chartier (trans. Lydia G. Cochrane), CulturalHistory:BetweenPracticesand Representations, (Ithaca, 1988), 96.
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RICHARD GRASSBY
materialculture describe,
and
of artificiallyconthe
characteristics
categorize,
compare
in
structedobjects that have survived physicalor representational
form-their size, shape, color, design, weight, and volume. With
the help of literaryand archivalrecordsthey identify and measure
the quantity,as well as the quality,of goods and determine how
they were made, distributed,and relatedto each other; when and
where they appeared;and who acquiredthem for what use. Thus
are artifactssubjected to archaeometricanalysisof their internal
structureand viewed in a specific temporalsequence and spatial
context. Goods are subjectedto both etic and emic analysis-the
study of their objective attributesand their significanceto those
who used them. The ultimate objective is to move beyond the
concrete data and graspthe more nebulous concept of culture.4
Objects give materialform to the rules and belief patternsof
those who trade,purchase,or use them. Those with sharedattributes can be grouped as a style or type characteristicof a discrete
period. Unlike culturalanthropologists,materialculturalistsmay
not be directly concerned with systemsof belief and practicalac3 This article draws on the author's unpublished study of the material culture of the English
business community, 1590-1740.
4 Daniel Miller, "Introduction," in idem (ed.), MaterialCultures:Why Some Things Matter
(Chicago, 1998), I9; D. J. Bryden and D. L. Simms, "Spectacles Improved to Perfection,"
Annals of Science,L (1993), 27; Jules D. Prown, Art as Evidence:Writingson Art and Material
Culture(New Haven, 2001), 93.
MATERIAL
CULTURE
AND CULTURAL
HISTORY
593
594
RICHARD
GRASSBY
MATERIAL CULTURE
AND CULTURAL
HISTORY
595
THEMEANING
OF OBJECTSHow can the significance of objects be
measured? Postmodern archaeologists deny that the analysis of sets
of artifacts can result in a single meaning, since meaning is linked
intrinsically to various practices. Meanings are diverse, but culture
is specific. According to Geertz, the specific patterns created by
systemic relationships between diverse phenomena can be expressed either by artifactsor by performances. The inherent meaning of goods is dependent on a knowledge of beliefs and
perceptions external to the objects involved. People construct material culture. Ideas, beliefs, and meanings interpose themselves
between people and things. The value of goods in early modern
England varied with individual desires, social ambitions, the market for exchange, and cultural prescription.12
Material culturalists have to take account of individual motivation and the psychology of taste. The meaning of any object is
not separable from the opportunity and desire to acquire it. Symbolic properties may be less influential than the personal search for
identity. In a consumer-driven society such as eighteenth-century
England, things are often more important for their associations and
their past histories than for their ostensible properties. Clothes and
jewelry perpetuate significant memories for those who wear them.
Possessions take value in collection and arrangement; the ultimate
referent is personal experience. According to certain scholars, the
physical solidity of artifacts provided a defense against a fleeting
memory and a precarious identity in a mutable world. The most
valued objects are usually those hardest to acquire. When goods
increase in volume and availability, they yield less satisfaction. But
value is usually created by the intensity of desire, not simply by
rarity, which may reflect only lack of demand.13
Goods also have social utility and mediate human relationships; people want to symbolize and advance their status through
display and conspicuous consumption. Consumption in early
12 Tilley, "On Modernity and Archaeological Discourse," in Ian Bapty and Tim Yates
Post-Structuralism
and the Practiceof Archaeology(London,
(eds.), ArchaeologyafterStructuralism:
1990), 15I; Clifford Geertz, The Interpretation
of Cultures(New York, 1973), 44. One attempt
to reconstruct the performances of a culture is Donna Merwick, PossessingAlbany, 163o-1710o:
The Dutch and EnglishExperiences(Cambridge, 1990), 3. Ian Hodder, Readingthe Past: Current
in Archaeology(New York, I99I; orig. pub. I986), 3, 6.
Approachesto Interpretation
13 Peter Stallybrass,"Worn Worlds," in Margreta de Grazia, Maureen Quilligan, and idem
(eds.), Subjectand Objectin RenaissanceCulture(New York, 1996), 3; Colin Campbell, "The
Meaning of Objects," Journal of Material Culture, I (1996), 94-97; Mark Csikszentmihalyi,
"Why We Need Things," in Lubar and Kingery (eds.), Historyfrom Things, 28.
596
1 RICHARD
GRASSBY
MATERIAL
CULTURE
AND
CULTURAL
HISTORY
597
16 Stephen Mennell, All Mannerof Food: Eating and Taste in England (Urbana, 1996), 39;
Kevin Walsh, "The Post-Modern Threat to the Past," in Bapty and Yates (eds.), Archaeology
285. Marcia R. Pointon, Strategies
afterStructuralism,
for Showing:Women,Possession,and Representation in English Visual Culture, 1665-18oo (Oxford, 1997), 53; Chandra Mukerji, From
GravenImages:Patternsof ModernMaterialism(New York, I983), 13; Edmund R. Leach, Cultureand Communication:The Logicby WhichSymbolsAre Connected:An Introduction
to the Use of
Structuralist
Analysisin SocialAnthropology(New York, 1976), 55. Eric K. Silverman, "Clifford
Geertz," in Tilley (ed.), Reading Material Culture: Structuralism,Hermeneuticsand PostStructuralism
(London, 1990), 126.
598
RICHARD
GRASSBY
MATERIAL
CULTURE
AND
CULTURAL
HISTORY
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600
RICHAR
(GRASSBY
politan, secular, self-confident, self-conscious, and neither extravagant nor mean-solely on the basis of his clean-shaven chin, his
moustache and natural hair, and his well-cut but not extravagant
clothes and jewelry: "The exquisite detail would make it difficult
to deny the subject's pride in personal appearance and his joy in
the materialistic pleasure brought him by his God-blessed, Calvin
condoned prosperity." The artist was probably studio-trained in
the English didactic tradition to mark the wealth and status of his
sitter by treating his body and clothes as props-standard practice
when painting self-made men. The limner who repainted the portrait in 1674 may have followed instructions from the sitter or his
family about how to depict him. But without corroborative evidence, Feake's actual intentions or character defy the portrait. He
may have hated the way that he had been represented.21
The study of objects does not reveal archetypes; on the contrary, it suggests how easily a culture fragments. Theory has too
often obscured a proper analysis of visual images and artifacts and
sidestepped the question of quality. Like econometricians, cultural
historians often describe what the world would be like if their theories were correct. Such theories are simulated, not tested against
evidence; whatever validation or invalidation they acquire comes
in comparison with other theories, not empirical discoveries. The
facts are reconstructed from the theory, not the theory from the
facts. Without the discipline of empirical context, theoretical jargon degenerates into gibberish: "'Enclosing' should be not only
localized, but contextualized in the heteroglot conditionality of its
feudal-capitalist interarticulation." Such jargon verges on selfparody and sounds like the prophesies of the Azande witchdoctors
described by Evans-Pritchard, disembodied voices speaking in disconnected sentences.22
LudmillaJ. Jordanova, "The Representation of the Family," in Joan H. Pittoch and Andrew Wear (eds.), Interpretation
and CulturalHistory(New York, 1991), 115; Wayne Craven,
Colonial AmericanPortraiture:The Economic,Religious, Social, Cultural, Philosophical,Scientific,
and AestheticFoundations(New York, 1986), 43. Lillian B. Miller, "The Puritan Portrait, Its
Function in Old and New England," in David D. Hall and David G. Allen (eds.), Seventeenth
CenturyNew England(Boston, 1984), 171; Susan E. Strickler, "Recent Findings on the Freake
Art Museum, V (1981), 49-55.
Portraits,"Journalof the Worcester
22 Ann S. Martin and J. Ritchie Garnison, "Introduction," in idem(eds.), AmericanMaterial
Culture: The Shape of the Field (Knoxville, 1997); Eric J. Hobsbawm, On History (London,
1997), 11o; McCloskey, "Economics as a Historical Science," in William N. Parker (ed.), EconomicHistoryand the ModernEconomist(Oxford, 1986), 66; Frances Borzello and A. L. Rees
(eds.), The New Art History(London, 1986), 35. The extract is from James R. Siemon, "Land-
21
MATERIAL CULTURE
AND CULTURAL
HISTORY
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GRASSBY
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CULTURE
AND
CULTURAL
HISTORY
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