Reliance current strategy

July 18, 2013 It Offers 3g at 2g price.

3G data price now at Rs 123 for 1 GB; Rs 246 for 2 GB; Rs 492 for 4 GB
RCOM aims at 40% share of fast-growing Smartphones market
Offer applicable to existing, new users in both pre-paid & post-paid segments
Rolls out special MNP offer aimed at churning high-value customers from
other telcos
Affordability will help 3G become the default standard for Internet access
Nov 1st 2013- 1st to introduce Apple iphone 5c and iphone 5s on instalment, no
bills for 24 month.
Efforts to bring more Smartphone customers to its built-for-video 3G network,
which will increase the acquisition of high value post-paid customers to its
customer base and further cement its position as Indias leading data services
provider.
Partnerships with select credit card providers.
Airtels Counter attack- November 8th 2013- Offers apple iphone 5s and 5c.
February 14, 2014- Now Airtel customers in Bengaluru on Apple iPhone 5s or
5c will be able to experience 4G on their mobile at the current 3G prices for a
FLYing internet browsing experience while on the move. Customers have to just
change their existing SIM to a 4G SIM to start enjoying 4G on mobile without any
need to migrate from their existing data plan.

Reliance
Offers up to 84% savings on international roaming charges for Reliance
customers travelling to Saudi Arabia
Super savings on voice and data usage at just Rs 786 for a month
Customers can retain own mobile number while travelling to S Arabia
Exciting new offer is available to Reliance post-paid GSM customers
Data charges at just Rs 0.24 per 10 KB while on international roaming
Hiring activity- Rcom appoints airtel mobility chief as CEO

Countrys fourth largest telecom operator Reliance Communications has roped in Vinod
Sawhny, former chief of Airtel Mobility, as chief executive officer while RComs CEO for

wireless business Gurdeep Singh has been given additional responsibility of consumer
business.
The companys consumer business will comprise DTH and consumer broadband business.
Singh will report to Sawhny.
RCom in a statement announced the appointment of Vinod Sawhny as CEO to lead the
company.
Prior to joining RCom, Sawhny has worked for Bharti Group for more then 10 years in
various roles including as member of Bharti Airtel Management Board, Joint President for
Airtel Enterprise business, Executive Director and CEO of Airtel Mobility and President and
Chief Operating Officer of Bharti Retail.
The portfolio under Singh represent over 70 per cent of RComs revenue and operating
profits, the statement added.
The Anil Ambani led firm also announced formation of RCom Management Board which
will include Sawhny, Singh, companys CEO for Indian Enterprise and Internet Data Centre
business, Reliance Globalcoms CEO Bill Barney, President for IT and Services Suresh
Rangachar, Chief Financial Officer Manikantan Iyer and Human Resource President Amit
Das.
The rejig at RCom comes within a month of industry leader Bharti Airtel announcing change
in its management and organisational structure.
Recently, RCom inducted Ramesh Menon as Head of GSM services who have previously
worked with Airtel. In September, the company announced the appointment of Deepak
Khanna as CEO, India Enterprise business who too had worked with Bharti Airtel earlier.
RCom has appointed Vivek Gangwar as head of its Customer Service who previously served
Vodafone as Associate Vice President in similar division.
PROMOTIONAL ACTIVITY- 13TH JUNE 2013-

Reliance Communications launches unlimited live streaming of all ICC Champions

Trophy 2013 matches for 3G and prepaid GSM customers
Partners with starsports.com to offer live streaming of cricket matches anytime, anywhere
for Rs. 301 only

Offers unlimited live streaming of all ICC Champions Trophy 2013 matches with
no additional data charges for Smartphone users

Effectively priced tournament subscription pass of Rs. 301 only

Inclusive of Rs. 50 subscription fee for content access on starsports.com

Service available to all Reliance 3G and prepaid GSM customers

Seamless video experience on the go without buffering

Strategic Partnership- RCOM and STAR SPORTS, RCOM and TWITTER.

April 23rd- First operator in the country to offer Reliance Twitter Access Pack for
prepaid GSM subscribers with unlimited usage at no extra cost