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VillasinCostaDorada,interestedinhookingrussiantouristsintovisitingthe

arearegardlessoftheirsocialsituation.
RegardlessofRussiaspoliticalandsocialsituation,Tarragonastouristboardwantsto
hookthissegmentintovisiting
VillasinCostaDorada
.Thetouristboardnoticedthatthis
yearandtheonecomingwillbeyearsofcontentionamongrussiantouristsbutthis
marketwillrecoversoonandthatiswhatrecallstheirinterest.
TouristboardsoftheareatogetherwiththecouncilsofCambrils,SalouandVilasecawill
takepartinthetouristiccampaignspreadedaroundMoscowandotherimportantcitiesofthe
country.
PortAventura,hotelgroupssuchasBesthotels,Ohtels,Reside,Palasand4Raswellasthe
CatalanAgencyofTourismwillbeinrepresentationofVillasinCostaDorada.
ThispromotionalcampaignwillbeorganisedbythetouristicoperatorCoralTravelandits
imagerepresentativeinCostaDorada,ViajesOlympia
So,todevelopthiscampaign,fiverepresentationsin600agencieshavebeencarriedoutin
citiessuchasMoscow,Perm,Ufa,krasnodasandRostovonDon,locatedinthewestand
southoftheRussianFederation.
Thisactionisfinancedbythetouristicfeeaccordingtotheagreementforthecommon
operationbetweenthepublicandtheprivatesectorandthecostsofthisfee.
CoralTravel,foundedin1992,takesapartingrupoOdeonToursInboundSevicesandithas
itsheadquartersinMoscow.
HisactionsaredevelopedinRussia,Poland,BelarusandKazakhstan,placeswherethey
wanttoincentivizethetourismandnowtheyareworkingwith2,4milionsofclientsin27
placesaroundtheworld.
Thisseason,CoralTravelforeseeskeepingitsplanswithtwoflightsperweekfromMayto
OctoberinReusairport.Also,theywanttoworkwithcharterflightsinBarcelonasairportwith
thegoalofcovering
VillasinCostaDorada
demands.
Thisoperatorworksin
VillasinCostaDorada
since2010andeveryyeartheyarerecording
growths.EvenlastyearwhenalltheoperatorsrecordedlossesfortheUkraine'sconflictand
Russianrubledevaluation,theymaintainedthedemand.

TheHotelsassociationSalouCambrilsLaPinedamanager,EduardFarriol,pointsthatina
contextperceivedasdifficult,nowwehavetomaintainthelinkwithourmainpurchasers.
Ontheotherhand,JosLuisTnez,manageroftheAssociationofTravelAgenciesinCosta
Dorada,statesthatwearedeeplyworriedaboutrussianmarketdevelopmentbutweneedto
getincontactwiththesellersintheagenciestoaccuratelysellourdestination.
TheTouristboardmanager,OctaviBono,sumsupwithwearetheleadersinthismarketand
wewanttomaintainoursituationnowthatthingsarenotasexpectedisimportanttobeby
theirside.
Therussiantouristicmarketisbeingaffectedbyrublesdevaluation,theconflictinUkraine,
thepenaltiestheInternationalCommunityhasimposedandoilsprice.
Thismarketgrewexponentiallyinthelastyearsuntil2013.Fromthere,itwentdownina30%
andtheforecastisthattheactivitiesofRussiaspopulationswillbecautiousandcontentbut
withapossiblerecovery.