Académique Documents
Professionnel Documents
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Heimer
Examworth80pts.
Reviewfor
MassMediaFinalExam
Chapters9,10,11,12,13,14,15,16&17
SomepeoplewillhaveanAgradegoingintothefinalexam.Hereshowthatspossible:
420
ofregularpointspossibleincoursebeforethefinalexam(340+80)
+40
ofextracreditpoints
=460
TOTAL(10pointsabove450,theboundaryforanAgrade
Belowisthegradespreadforthecourse:
A=450500
B=400449
C=350399
D=300349
F=below300
ThegradeyouhavegoingintothefinalCANNOTbenegativelyimpactedifyoudonotdowellon
thefinal,butyoucanenhanceyourgrade.
Tofigureyourcurrentpoints,consulttheD2Lwebsite.Aftertoday,ifyouhandinchs.16&17
ontimebutthescoreshavenotbeeninputted,add40pointstoyourpoints.Ifyouhandinchs.16
&17late,add30pointstoyourD2Lpoints.
Whenyoutaketheexam,youmayanswerasmanyquestionsasyoudlike,andwhichever
questionsyouwouldlike.Youdonotneedtoanswerallthequestionsunlessyouchooseto,and
youdonotneedtoanswertheminchronologicalorder.
Ifyouneedacertainamountofpointstoreachthenextgradelevel,answerseveralmore
questionsthantheamountofpointsyouhopetogaintoaccountformissedanswers(510
questionsisagoodrule).Inthismanner,youwillreceivethefinalgradeforwhichyouare
hoping.
Likethemidtermexam,correctanswersontheexamwillbeworth1point.Theexamwillbemade
upof80questionsworth1pointeach,foratotalof80points.
Likethemidtermexam,youwillbeallowedtousechapterreviewquestionsandanswers,copies
ofPowerPointslides,classnotes,andclasshandouts,butnotthetextbookitself.
Toprepareforthefinalexam,locateandordergradedcriticalthinkingquestions.Labeleachsetof
questionsclearly(bychapternameandnumber)soyoucanquicklyaccesseachduringthefinal.
Thebestwaytostudyfortheexamistoreadthroughyournotesandhandouts,thePowerPointslides,
thetextbooktheheadingsandintroductorydescriptions,andthesummariesattheendofeachchapter.
Youareresponsibleforallmassmediaconceptscoveredinthetextbookandinclasslecturesand
films,butpayspecialattentiontothefollowingideas.
Thefinalexamwillcoverthefollowingchapters:
Ch.9:Entertainment
Definition of a mediated performance
Ch.10:PublicRelations
Who uses public relations and why
PR pioneer Ivy Lee, John D. Rockefeller Jr. and the Ludlow Massacre situation
News/press releases
Distinctive features of public relations not shared by advertising
Rise of PR after WW II
Definition of enlightened self-interest
Ch.11:Advertising
Whyadvertisingisakeystoneinacapitalisticeconomy
Importanceofadvertisementtomassmedia
Historyofadvertisinginmassmedia
Eachmediumsrelationshipwithadvertising
Newadvertisingplatformsandtimetestedadtactics
Adclutter
Ch.12:MassAudiences
Whichmediaresearchcompaniesmonitorwhichmedia
Definitionofsweepsweek
Demographics,psychographics,geographicsandothertypesofaudienceanalysis
GeorgeGallupstechniques
Ch.13:MediaEffects
Theoriesofpowerfuleffects,minimalisteffects(multistep)&cumulative
Agendasetting
Aggressivestimulationtheory
TheoriesofJoshuaMeyrowitzandWalterLippman
Culturalimperialism
Subliminalmessages
Ch.14:GovernanceandMassMedia
Thefourthestate,fourthbranchofgovernmentconceptandhowitworks
Watchdogroleofthepress/criticismsofpressinrole
Agendasetting
Stonewalling,trialballoons,newsblackouts
Criticismsofcurrentpresscoverageofgovernment
ThestoryofDanielEllsbergandthePentagonPapers
Governmentregulationandmanipulationofmedia
Ch.15:MassMediaGlobalization
Massmediaviewsandpracticesamonglibertarianandauthoritariangovernments
Divinerightsofkings
Embeddedreportingduringwartime
FreedomHouseslistofcountriesthatdenypressfreedom
JohnMiltonsideasaboutmarketplaceofideas
Ch.16:MassMediaLaw
Intellectualproperty
FirstAmendmentrightsofpressandfreeexpression
Obscenityvs.pornographyandMillerStandard
Libel,priorrestraint,faircommentandcriticism
FederalregulationthroughtheFederalRadioCommissionandthenFCC
Ch.17:Ethics
Plagiarism
Howethicsdifferfromlaws
GoldenMean,egalitarianism,peoplesrighttoknow,prudence
Deontologicalethics
Libertarianethics