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IndustryARC

Global Advanced Driver Assistance System (ADAS) Market


Analysis & Forecast (2013 2018)

By Vehicle Type (Passenger, Commercial, Sports & Others); By Components


(Memory, Sensors, PCB & Others); By Application & Geography

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TABLE OF CONTENTS
1. Global Advanced Driver Assistance Systems Market Overview
2. Executive Summary
3. Global Advanced Driver Assistance Systems Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1.

Product Benchmarking

3.2.2.

End user profiling

3.2.3.

Patent Analysis

3.2.4.

Top 5 Financials Analysis

4. Global Advanced Driver Assistance Systems Market Forces


4.1. Market Drivers
4.2. Market Constraints
4.3. Market Challenges
4.4. Attractiveness of the Advanced Driver Assistance Systems Industry
4.4.1.

Power of Suppliers

4.4.2.

Power of Customers

4.4.3.

Threat of New entrants

4.4.4.

Threat of Substitution

4.4.5.

Degree of Competition

5. Global Advanced Driver Assistance Systems Market Strategic Analysis


5.1. Value Chain Analysis
5.2. Pricing Analysis
5.3. Opportunities Analysis

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5.4. Product/Market Life Cycle Analysis


5.5. Suppliers and Distributors
6. Advanced Driver Assistance Systems Market by Vehicle Type
6.1. Introduction
6.2. Passenger
6.3. Commercial
6.4. Light Commercial Vehicle
6.5. Sports Cars
6.6. Others
7. Advanced Driver Assistance Systems Market by Electronic Components
7.1. Memory
7.2. Sensors
7.3. PCB
7.4. Microcontroller
7.5. PMIC
7.6. Others
8. Advanced Driver Assistance Systems Market by End-user Application Modules
8.1. Collision Avoidance Systems
8.2. Night Vision Systems
8.3. Lane Departure/Change Warning System (LDWS)
8.4. Blind Spot Detection System
8.5. Intelligent Speed Adaption
8.6. In-vehicle Navigation System
8.7. Adaptive Cruise Control System
8.8. Emergency Braking System

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8.9. Surround View System


8.10. Vehicular Communication Systems
8.11. Hill Descent Control
8.12. Adaptive Light Control
8.13. Automatic and Assisted Parking
8.14. Traffic Sign Recognition
8.15. Tire Pressure Monitoring Systems
8.16. Others
9. Advanced Driver Assistance Systems Market - Geographic Analysis
9.1. Introduction
9.2. Americas
9.2.1. North America
9.2.2. Brazil
9.2.3. Argentina
9.2.4. Mexico
9.3. Europe
9.3.1. UK
9.3.2. France
9.3.3. Germany
9.4. APAC
9.4.1. China
9.4.2. South Korea
9.4.3. Japan
9.4.4. Australia
9.5. ROW

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10. Market Entropy


10.1. New Product Launches
10.2. M&As, Collaborations, JVs and Partnerships
11. Investment Opportunities Analysis by Target companies/customers, Capital Investments,
ROI, Payback Period and Source of Funds.
12. Company Profiles (Overview, Financials, SWOT Analysis, Developments, Product Portfolio)
12.1. Aisin Seikei
12.2. Audi AG
12.3. Autoliv
12.4. Bosch
12.5. BMW AG
12.6. Continental
12.7. Delphi
12.8. Denso
12.9. Ficosa
12.10. Freescale Semiconductor
12.11. Fujitsu Ten
12.12. General Motors
12.13. Hella KGaA Hueck
12.14. Navteq
12.15. Omron
12.16. TRW Automotive
12.17. Tomkins
12.18. Takata
12.19. Valeo

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12.20. Visteon
12.21. VOXX Electronics Corp.
13. Appendix
13.1. Abbreviations
13.2. Sources
13.3. Research Methodology
13.4. Bibliography
13.5. Compilation of Expert Insights
13.6. Disclaimer

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REPORT SCOPE & STAKEHOLDERS


SCOPE
To provide a complete analysis of the Global Advanced Driver Assistance Systems (ADAS)
market, it has been divided into sub-categories depending on the various end-user applications of
these systems, the different components that go into the making of an ADA System, the
passenger-vehicle and the commercial-vehicle segments of the market. This report tries to
analyze the current market trends in place as well as the future scope for development in this
growing market and the challenges that need to be addressed.
The global market for ADA Systems is on the rise, so we have made an analysis on the current
market players and their presence in the market. The demand for ADA Systems has shown a
steady increase, all over the world, especially with an increased emphasis on safety and comfort
nowadays. Traditionally these systems were associated with the high-end automotive segment,
but market trends off late have shown a marked rise in the use of these systems in the middle
and lower level automotive segment as well. A geographical analysis has been done to put things
into perspective about the global market. The prominent players in the market currently are
major automotive giants like General Motors Co., Ford Motors, and also technology majors such
as Robert Bosch, Delphi. Continental AG etc.
.
STAKEHOLDERS
Automotive OEMS, Electronics Providers, Component suppliers, Semiconductor manufacturers,
Customer Service providers, and Network Operation System providers are the significant
stakeholders in this market.

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REPORT DESCRIPTION
The automotive sector over the years has seen a growing inclination towards safety and comfort of
the passenger. This focus on safety of the passengers/driver is illustrated by the steps taken by
automotive manufacturers, such as introduction of seat belts, air-bags and ABS (anti-lock braking)
in the vehicles, also by government legislations making such devices compulsory. But with the
advent of electronics and the internet in this segment, we have seen a quantum leap in the services
now available to make the vehicle safe as well as comfortable for the driver.
One such development in the Automotive Electronics segment which has caught the attention of
the automotive OEMs and other vendors alike is the Advanced Driver Assistance System (ADAS).
ADAS is basically a broad term used to refer to a number of technologies such as sensors, RADAR,
LIDAR, integrated cameras etc., which assist the driver, making his/her driving experience more
safe and comfortable. ADAS combines the use of sensors and cameras and other intelligent
devices to provide the driver with an all-round picture of what is going-on in the surroundings of
the vehicle and also has capability to provide warning signal in times of emergencies.
Advanced Driver Assistance Systems are designed to provide essential information and automate
complex or repetitive tasks, leading to an overall increase in driver situational awareness and safety.
They are primarily focused on collision avoidance technologies (for example, lane departure warning
and blind-spot applications) and driver aids, such as night vision, driver alertness. Advanced Driver
Assistance Systems also offer several other important functions for drivers, including adaptive cruise
control that speeds up or slows down the car based on road conditions, keeps a check on the tire
pressures, provide in-vehicle navigation system to name a few. Blind spot detection is another
option that now offers additional functionality on many vehicles. On some radar-based Blind Spot
Detection (BSD) systems this feature can use its sensors to determine when vehicles are
approaching from the side when reversing out of a parking space. Other BSD systems are able to
look further rearward to check for overtaking vehicles about to enter the blind spot.
The report describes the Advanced Driver Assistance Systems market by product types, modules,
fuel types, components, geography, and industry verticals. High level analysis about the individual
Advanced Driver Assistance Systems product costs, strategies, future opportunities along with the
business landscape analysis of key market players are focused in the report.
The global market for advanced driver assistance systems has grown substantially in recent years, as
vehicle companies have increased the safety content of their vehicles in response to market and
legislative pressures. In essence ADAS features focus on increasing the automatic or autonomous
control of the car's behavior, independently of the driver, and/or providing the driver with
increased information on road conditions to improve his/her driving performance.

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The entry of many of the major global automotive manufacturing giants like BMW, Ford, General
Motors, Toyota etc., and also global technology majors like Robert Bosch, Delphi, Continental AG
etc., has made this market highly valuable one. The current Global ADAS market is estimated to be
around $ 18.5 Billion, and with the growing consumer interest in this market driven by- government
legislations (Egg: in Europe) and other regulatory body requirements rise, it is estimated to grow up
to $ 165 Bn by 2018. The overall CAGR of this market according to our estimates is more than
50%.
The table below represents the projected forecasts for Global ADAS market on the basis of enduser services for the year 2015, 2017 and 2018 by keeping 2013 as a base year for compounding
CAGR.
Sample Table 1: Global Advanced Driver Assistance Systems Market Projected
Revenue($ Billion)and CAGR-By End User Applications (2013-2018)
CAGR (%)
Application

2013

2015

2017

2018

20132018

Parking Assistance

4.0

XX

XX

XX

XX

1.8

XX

XX

XX

XX

Notification

3.0

XX

XX

XX

XX

Blind Spot Detection Systems

1.1

XX

XX

XX

XX

2.1

XX

XX

40.0

80.0%

Night Vision

2.0

XX

XX

XX

XX

Other Systems

4.5

XX

XX

XX

XX

Total

18.5

XX

XX

165.0

55.0%

Lane Departure/Change Warning


System (LDWS)
Emergency Calling/ Pre-Crash

Collision Avoidance
Systems(Distance Warning)
Adaptive Light Control Systems &

Source: IndustryARC Analysis

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ADAS has been available in high-end, luxury vehicles for over a decade now. However market
studies show ADAS is starting to make their way into higher-volume (low and middle end) cars.
Traditionally ADAS systems are fitted by the car vendor during production (pre-sale), but now
aftermarket sales of ADAS equipment has seen a tremendous rise, with the price of such systems
coming down, leading to high demand. The shift to more popular cars is the result of the
improvement ADAS has undergone over the years. Aside from better functionality, the systems
have become easier to produce and fit. This combination of improved performance and lower
production cost is driving more car makers to enter the ADAS market. In this report, competitive
landscape for each of the product types is highlighted and market players are profiled with attributes
of company overview, financial overview, business strategies, product portfolio and recent
developments.
Around 10 million sensing devices for driver assistance systems are expected to be shipped
worldwide in 2013, with monocular cameras accounting for the major share of these devices. Due
to mandatory application of Tire Pressure Monitoring Systems in Europe in passenger cars by 2014
and mandatory application of Lane Departure Warning Systems on HCV (Heavy Commercial
Vehicles) by 2015, the demand for ADAS is expected to increase in Europe. Safety norms are not
only reason for their high growth; growing personal safety concerns are also playing an important
role in the demand for driver assistance system in passenger cars. In 2013 the global in-vehicle
sensing system market is predicted to grow at 60% year on year on a volume basis to 22.1 million
units. Even stronger year-on-year growth is forecast for 2014, with volume increasing 70% to 38.5
million units. Sensors of various types form a major part of the ADA Systems, and their demand
in the market has seen rapid growth. The graph below shows the estimated demand for Auto
OEM Sensors for the period 2013-2020.
Auto OEM Sensor Market, By Volume (in Million Units)
1200
1000
800
600
400
200
0
2013

2014

2015

2016

2017

2018

2019

2020

Source: IndustryARC Analysis

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Automotive sensing systems are expected to evolve from stand-alone systems into cooperative
driving assistance systems, eventually leading to self-driving vehicles connected to social
infrastructure by communications technology. The concept of autonomous car and the SmartGrid technology though are still a few years away from us, will be dependent on ADAS systems,
emphasizing the scope for ADA systems in the long-term.

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MARKET - TRENDS
With the rising demand for safety as well as comfort for the consumer, Advanced Driving
Assistance Systems are rapidly growing in demand with current estimates showing a CAGR of
more than 50% for the next five years. Since the time of the introduction of ABS(Anti-lock
Braking System), to the current technologies like Automated Parking systems, the driver
assistance systems have come a long way and developed into a multi-billion dollar market. Some
of the key market trends observed:
The global advanced driver assistance systems market is expected to grow from around
$18.5bn in 2013 to around $165bn in 2018.
The European Commission and Euro NCAP (New Car Assessment Program)
regulations about making autonomous-emergency braking (AEB) technology part of
European crash evaluations from 2014, mandatory application of TPMS and also LDWS
will be the major growth drivers for the market.
Autonomous and semi-autonomous cars being developed by auto OEMs is making the
ADAS market progress at a very fast rate in the technology perspective.
The aftermarket sales of driving assistance systems have seen a multi-fold increase over
the years especially in rapidly growing market such as China.
With costs of the advanced driving systems coming down, this has seen a rise in the
demand for these systems not only in high-end luxury cars but also cars in mass
production.
Suppliers such as Continental and Robert Bosch etc., are working closely with OEMs
right from the product concept to develop low-cost ADAS such as LDW systems, traffic
sign recognition systems, intelligent headlamp control systems, and driver monitoring
systems for the Medium-sized Cars and Compact Cars segments

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RESEARCH METHODOLOGY
The quantitative and qualitative data collected for the Advanced Driving Assistance
Systems report is from a combination of secondary and primary sources. Research
interviews were conducted with senior executives and/or managers of leading ADAS
manufacturers & assembly companies. These Key Opinion Leaders (KOLs) were then
provided a questionnaire to gather quantitative and qualitative inputs on their operations,
performance, strategies and views on the overall market, including key developments and
technology trends. Data from interviews is consolidated, checked for consistency and
accuracy, and the final market numbers are again validated by experts. The global market
was split by products, services and geography based on different factors like primary and
secondary sources, understanding of the number of companies operating in each segment
and also KOL insights.
We have used various secondary sources such as directories, articles, white papers,
newsletters, annual reports and paid databases such as OneSource, Hoovers and Factiva to
identify and collect information for extensive technical and commercial study of the ADAS
market.
The key players in the market and its value chain were identified through secondary
research and their market opinions were also gathered in a similar way through telephonic
interviews and questionnaires. We have also studied the annual reports of these top market
players. Interviews with key opinion leaders such as directors, managers, marketing
personnel were used extensively in understanding the need and emergence of ADAS
market.

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THE ARC ADVANTAGE


An analytical model lies at the core of our process, ensuring logical consistency
throughout our research. We complement the model with secondary data and
interviews with industry experts to reflect the latest trends. With our final expert
validation, we provide you with only the most accurate and actionable intelligence.

THE ARC PROCESS


Analytical
Method
1. Granular
breakdown of
drivers into
factors
2. Validate all
factors in terms
of their present
impact on the
market
3. Assign weights
to these factors in
terms of their
relevance and
impact on the
market
4. Build the
Analytical Model
ANALYTICAL MODEL

Base Method

1. Get a topdown estimate of


the market
2. Follow it up
with a bottom-up
estimate of the
market
3. Check
forconsistency
and new growth
factors that are
relevant over the
next 10 Years

4. Build the Base


model
BASE MODEL

Consolidation
Method
1. Granular
breakdown of
drivers into
factors
2. Validate all
factors in terms
of their present
impact on the
market.
3. Assign weights
to these factors in
terms of their
relevance and
impact on the
market.
4. Build the
Consolidated
Model

Delphi
Verification
1. Verify the
findings of the
model with
experts from
across the value
chain
2. Verify the
findings with
players across
small and large
enterprises
3. Tweak the
model and add
new factors
4. Finalize the
ARC Model

CONSOLIDATED MODEL

ARC MODEL

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