Redifing Your Success PDF

!
R
E
D
A
E
L
E
V
I
T
A
V
O
N
N
I
N
A
FREE BE
CD
ARIANNA
HUFFINGTON
Redening
Success
Don't Quit
Your Day Job
Before Asking
Yourself 4
Questions
How to
draw
out the
genius
of your
team
SUCCESS.com April 2015
8 huge
mistakes
most
startups
make
THE
GET-RICH
RULES
No One
Tells You
19
Proven Ways
To FEEL
MORE JOY
in Your Life
DONT WAIT
INNOVATE!
SUCCESS MASTERY ACADEMY
RIP-ROARING WEALTH
by Mark Victor Hansen
by Brian Tracy
Contains more than 1,000 valuable ideas and
strategies to help you achieve dramatic increases
in your business and personal goals.
Get the tools you need to supercharge your goals

and unlock the confidence you need to innovate,
influence and turn your passion into profit.
CHECK OUT THESE DOWNLOADABLE MP3 AUDIOBOOKS*
INNOVATION IS
EVERYBODYS
BUSINESS
by Robert Tucker
THE IDEA HUNTER

by Andy Boynton, Bill
Fischer and William Bole
FREE PRIZE
INSIDE!
by Seth Godin
STORE
START WITH WHY

by Simon Sinek
SHOP NOW for many more exceptional success and

achievement resources at store.SUCCESS.com
*Titles distributed by SUCCESS via arrangement with Gildan Media Corp.
on
onthe
thecover
cover
45
The Good
Life, Better
Inspired by her mother,
AriannaHuffington leads the charge for
well-being in the American workplace.
by Chris Raymond
also on the cover:
Dont Quit Your Day Job...........................30
19 Ways to Feel More Joy...........................52
Draw Genius from Your Team..........................58
Eight Huge Mistakes...........................63
The Get-Rich Rules...........................68
COVER: CONTOUR BY GETTY IMAGES; TABLE OF CONTENTS: PETER KRAMER/NBC/NBC NEWSWIRE VIA GETTY IMAGES
APRIL 2015
Building a Better Vocabulary

Taught by Professor Kevin Flanigan
WEST CHESTER UNIVERSITY OF PENNSYLVANIA
R
FE
70%
off
RI
RD
10
LIM
LECTURE TITLES
T I ME O
ED
F
IT
ER
BY A P
Boost the Power

of Your Vocabulary
A great vocabulary can enhance your speaking, writing, and even thinking
skills. Whether you want to enhance your personal lexicon, write or speak
more articulately in professional settings, or advance your knowledge
of the English language, this course will help. For anyone who has ever
grasped for the perfect word at a particular moment, this course provides a
research-based and enjoyable method for improving your vocabulary.
Taught by an award-winning professor who understands the cognitive
science behind language acquisition, Building a Better Vocabulary not only
teaches you new words in a way that makes them immediately memorable,
but also provides you with techniques for further development of your
vocabulary. By the end of the course, youll have a notebook filled with
valuable notes and strategiesand youll be eager to start updating it with
each new word you encounter.
Offer expires 04/10/15
THEGREATCOURSES.COM/8 SU
1-800-832-2412
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
Five Principles for Learning Vocabulary

The Spelling-Meaning Connection
Words for Lying, Swindling, and Conniving
Words That Express Annoyance and Disgust
Fighting Words and Peaceful Words
Going beyond Dictionary Meanings
Wicked Words
Words for Beginnings and Endings
Words Expressing Fear, Love, and Hatred
Words for the Everyday and the Elite
Words from Gods and Heroes
Humble Words and Prideful Words
High-Frequency Greek and Latin Roots
Words Relating to Belief and Trust
Words for the Way We Talk
Words for Praise, Criticism, and Nonsense
Eponyms from Literature and History
Thinking, Teaching, and Learning Words
Words for the Diligent and the Lazy
Words That Break and Words That Join
Some High-Utility Greek and Latin Affixes
Cranky Words and Cool Words
Words for Courage and Cowardice
Reviewing Vocabulary through Literature
Words for Killing and Cutting
A Vocabulary Grab Bag
Words for Words
Specialty Words for Language
Nasty Words and Nice Words
Words for the Really Big and the Very Small
Spelling as a Vocabulary Tool
A Medley of New Words
Building Vocabulary through Games
Words English Borrowed and Never Returned
More Foreign Loan Words
Forgotten Words and Neologisms
Building a Better Vocabulary

Course no. 9373 | 36 lectures (30 minutes/lecture)
SAVE UP TO $270
DVD $384.95 NOW $114.95
CD $284.95 NOW $84.95
+$15 Shipping, Processing, and Lifetime Satisfaction Guarantee
Priority Code: 109501

For 25 years, The Great Courses has brought the
worlds foremost educators to millions who want to
go deeper into the subjects that matter most. No
exams. No homework. Just a world of knowledge
available anytime, anywhere. Download or stream
to your laptop or PC, or use our free mobile apps
for iPad, iPhone, or Android. Over 500 courses
available at www.TheGreatCourses.com.
Features
52
Oh, Happy Day!
Inspiration and feel-good stories
celebrate International
Happiness Dayand you.
by Patty Onderko
58
Leading Innovation
The rules have changed: Great leaders
must enable and encourage innovation,
says Harvard professor Linda Hill.
DAVERAMSEY.COM
by Patty Onderko
58
70
63
Eight Mistakes
Most Entrepreneurs Make
Emotions, not economics, underlie most
business failures. Find out how to avoid
surprising traps.
by Darren Hardy
68
Getting Personal
About Finance
Money expert Nicole Lapin suggests
steps for living a rich life without feeling
deprived.
68
COURTESY OF NICOLE LAPIN
by Sally Deneen
70
Turning Points
Various VIPsfrom Dave Ramsey to
will.i.am, Dolly Parton to Suze Orman
reveal the life lessons they learned by the
ages of 30, 40, 50, 60 and beyond.
by Jim Motavalli
SUCCESSAPRIL20153
The
Innovation
Issue
From the
Cover Story
Learn why you should always

make time for brainstorming.
DAVID PAUL MORRIS/BLOOMBERG VIA GETTY IMAGES
APRIL 2015
DIGITAL EDITION
ONLINE
MARCH 10
>> SUCCESS.com/time-forbrainstorming
Build something 100 people

love. Not something 1 million
people kind of like. Airbnbs
Brian Chesky... Read more insights
from six change-makers.
ARIANNA
>> SUCCESS.com/6-change-makers
IN THE
SUCCESS
STORE
HUFFINGTON
The busy woman who runs
The Huffington Post says sleep is her top
secret to success. In this web exclusive,
nd seven ways to sleep better tonight.
Learn How to Master

the 6 I-Skills
Innovation Is
Everybodys Business
by Robert Tucker
Find yours at store.SUCCESS.com.
LINKS
to SUCCESS
Read @ SUCCESS.com/7-sleep-hacks.
More Online
One April 2007 morning, Arianna Huffington
found herself lying in a pool of blood on her
home office floor.
Read how she picked herself up, literally and
figuratively.
LinkedIn.com/company/
SUCCESS-magazine
Sh
ing More
SUCCESS
Access bonus content by scanning

pages showing this logo with the
free Layar app.
Twitter.com/SUCCESSmagazine
Facebook.com/SUCCESSmagazine
Plus.Google.com/+SUCCESSmagazine
YouTube.com/SUCCESSmagazine
>> SUCCESS.com/huffington-wakeup
Instagram.com/SUCCESSmagazine
SUCCESS magazine (ISSN 0745-2489) is published monthly by SUCCESS Partners, 200 Swisher Road, Lake Dallas, TX 75065.
POSTMASTER: Send address changes to SUCCESS magazine, P.O. Box 292144, Kettering, OH 45429. SUBSCRIPTIONS: U.S.A., 12 issues $34.99; Canada, 12 issues $44.99; International, 12 issues $54.99. To subscribe
to SUCCESS magazine or to receive our free monthly Seeds of SUCCESS e-zine and online exclusives, visit SUCCESS.com. To subscribe to SUCCESS Book Summaries, visit SUCCESSBookSummaries.com or call 800-5706414. CUSTOMER SERVICE: For service on your subscription, including renewal, change of address or other customer service matters, call 800-570-6414, send an email to CustomerService@SUCCESS.com or write to
SUCCESS magazine, P.O. Box 292144, Kettering, OH 45429. Please include your mailing label. ARTICLE REPRINTS: Call 866-SUCCESS (866-782-2377). ARTICLE PROPOSALS and unsolicited articles can be emailed
to Editor@SUCCESS.com or mailed to Editor, SUCCESS magazine, 200 Swisher Road, Lake Dallas, TX 75065. SUCCESS magazine cannot process manuscripts or art material, and we assume no responsibility for
the return.
2015 SUCCESS Partners. All rights reserved. Material may not be reproduced in whole or in part in any form without prior written permission. Printed in the U.S.A.
SUCCESSAPRIL20155
Publishers Letter
Whats Changed?
DEBI PODVALOVA
I WAS RECENTLY ASKED to be on a panel with four

experts in the publishing industry. The burning question
of the session was: How has innovation changed the
publishing industry?
You could feel people in the audience nervously shift
in their seats. They knew this was a sensitive and wound``YXhcd]W"H\Ydf]bhaYX]Uac[i`gk\ccbWYXca]bUhYX
the global newsstands were being walloped by digital and
technological innovations.
To prove his innovativeness, each expert gave his
VYgh V`YYX]b[!YX[Y UbgkYf" Cb!XYaUbX df]bh]b[ ]g
h\YkUjYcZh\YZihifYh\YfghcbYWf]YX"9!Vcc_g
]bhYffidhYXh\YgYWcbX"9!Vcc_gUfYk\UhhifbYXcif
industry upside down! And still another went on a social
aYX]UfUbhh\UhkUgbcXciVhhkYYhYXUbXfYhkYYhYX
%$$h]aYgZfcah\Yfcca"H\Ykcf`XcZdiV`]g\]b[Ug
we knew it has forever changed, the fourth expert stated
k]h\UdfcZcibXUbXg`][\h`mca]bcighcbY"H\Yb]hkUg
amhifbhcgdYU_"
K]h\ U`` YmYg cb aY = hcc_
a deep breath and said the one
thing no one expected, More has
not changed than has changed.
H\YfYkUgUg`][\h[UgdZfcah\Y
UiX]YbWY UbX=Wci`XZYY`h\Ych\YfdUbY`]ghgg\cW_YX
UbXUb[fmghUfYgcbamVUW_"6ih=Wcbh]biYX DYcd`YUfY
getting caught up in chasing the change and forgetting
what this business is actually aboutpeople.
=kUgbhVY]b[WihY"=h]ghfiY"K\]`YhYW\bc`c[m\Ug
W\Ub[YXUbXYjc`jYXXfUaUh]WU``m dYcd`Y\UjYbh"
Humans havent had a

software update in
200,000 years.
DYcd`Y gh]`` \UjY kcff]Yg ZYUfg XYg]fYg \cdYg UbX

UaV]h]cbg"H\YmkUbhhcVYacjYX jU`]XUhYX WUfYXZcf
UbXfYgdYWhYX"=hXcYgbhaUhhYfh\YhYW\bc`c[m dÙhZcfa
cfaYX]iah\fci[\k\]W\mcifYUW\h\YadYcd`YUfY
gh]`` dYcd`Y UbX Ug DYhYf 8]UaUbX]g gUmg <iaUbg
\UjYbh\UXUgcZhkUfYidXUhY]b&$$ $$$mYUfg"
5gh\YacXYfUhcfh\Ub_YXigZcfdUfh]W]dUh]b[UbX
kYkYfYig\YfYXch\YghU[Y =_Ydhh\]b_]b[UVcihh\Uh
eiYgh]cbUbXh\Ya]ghU_YgcaUbmcZigUfYaU_]b["Hcc
often we hope that technology or innovation is going to be
h\YVfYU_h\fci[\ZcfcifVig]bYgg"H\UhcbYacfY[UX[Yh
cfk]X[YhcfUdd]g[c]b[hcaU_Yh\YX]YfYbWY"5bXcZ
WcifgY h\YhY`Yd\cbY ZUlaUW\]bY YaU]` gcW]UàYX]U
UbXh\Y`]_YU``X]X]bWfYX]V`Yh\]b[ghc]adfcjYcifUV]`]hm
hcfYUW\acfYdYcd`YVihbcbYcZh\Ya[iUfUbhYYh\Uh
mci`ÙWhiU``mreachdYcd`Y"BcbYcZh\Ya[iUfUbhYYh\Uh
mcik]``WcbbYWhk]h\dYcd`Y acjYh\YaUbXUYWhh\Ya"
H\UhgXcbYh\fci[\h\YaYggU[YUbXWcbhYbhcZk\Uhmci
are delivering through that technology.
Find more on his blog @ DarrenHardy.SUCCESS.com.
Connect with him @ Facebook.com/DarrenHardyFan.
Technology will continue to evolve and innovate

fUd]X`m"<iaUbYach]cbgUbXbYYXgk]``bch"FYaYaVYf
h\Uh"=hgh\YYggYbWYcZYjYfmVig]bYgg UbX]hgUWcbghUbh"
7YfhU]b`mmcig\ci`XghUmidcbh\YkUmghc]adfcjY
]bbcjUhYUbX]hYfUhYcbmcifdfcWYggYg aUbiZUWhif]b[
dfcXiWh]j]hmUbXW\UbbY`gcZWcaaib]WUh]cbUbXh\]g
excellent issue of SUCCESSk]``\Y`dmciXch\Uh"6ih
Xcbh[YhgcWUi[\hid]bk\UhgbYk g\]bmUbX]bbcjUh]jY
h\UhmciZcf[Yhk\Uhgcbh\YfYWY]j]b[YbXcZYjYfmcbYcZ
h\cgY]bbcjUh]cbg.kcbXYfZi` bYYXmUbX\cdYZi`\iaUb
VY]b[g`cc_]b[hc]adfcjYh\Y]fjYfm\iaUbYldYf]YbWY
and life. And that will never change.

8UffYb<UfXm
SUCCESSDiV`]g\Yf
THERES NOTHING
SWEETER
THAN A DREAM
YOU MAKE
Youve worked hard to taste your dream; let us

protect it. At American Family Insurance, our agents
are small business owners, tooso they understand
the time and effort it takes to make the dream
of owning a small business a reality and have the
right ingredients to design coverage thats perfect
for you. With unique tools like our award-winning
Business Accelerator Program, well arm you with
the results-driven business coaching you need
to succeed.
CALL AN AGENT 1-800-MY-AMFAM AMFAM.COM/BUSINESS

American Family Mutual Insurance Company, American Family Insurance Company, 6000 American Parkway, Madison, WI 53783 2014 009251 8/14
Editors Note
Leading Like Google

I saw Linda Hill, Ph.D., speak at the World
Business Forum and asked if I could interview her
for SUCCESS. Hill is a professor of business and
the faculty chair of the Leadership Initiative at
Harvard Business School; she is also the co-author
of the book Collective Genius: The Art and Practice
of Leading Innovation. For more than 10 years,
Hill and her team studied executives from many of
todays most innovative companiesGoogle, Pixar, eBay and
moreto see how they stayed
Wcbh]bicig`mWfYUh]jY"
Did she find good leaders? Of
course. But the style of leadership, which was remarkably
consistent across these companies, was the opposite of what
you might expect. An innovative
chief has a vision and the ability
to communicate her vision
successfully to her team, who then carries it out,
right? Wrong. The managers Hill studied let their
staffs know that they didnt have all the answers.
When it came to the vision thing, these leaders
drew ideas from intense collaborationand when
conflicts occurred, no one rushed to quash them.
You cant think of something new unless you are
being pushed to think in new directions, and you
cant do that unless youre engaging with people
who have different viewpoints, Hill says.
The speechand our article on Page 58have
already changed how I function as an editor in
chief. However, at home with my 11-year-old, who
thinks she ought to be able to stay up until 10:30
on school nights (after watching a Friends rerun
with me), I find that an autocratic style of leadership is still best.
Editor in Chief
Publisher
SUSAN K ANE
DA R R E N H A R DY
Editorial
EDITOR
LISA OCKER
MANAGING EDITOR
MARY VINNEDGE
FEATURES EDITOR
JOSH ELLIS
ASSOCIATE EDITOR
JENNIFER CHANG
COPY EDITOR
PETER TEPP
TALENT EXECUTIVE
PAU L S COT T A DA M O
SUCCESS.com Editorial
DIRECTOR OF DIGITAL CONTENT
K . S H E L BY S K R H A K
DIGITAL MANAGING EDITOR

JESSICA KRAMPE
Digital Production
DIGITAL ASSET PRODUCTION MANAGER
M A R I A N A L E N OX
Art & Production

CREATIVE DIRECTOR
C A R L WAT E R S
PRODUCTION MANAGER
A L A N DW E L L E
SENIOR ART DIRECTOR

AMY MCMURRY
SENIOR PRODUCTION ARTIST

C H R I S T I A N S TOVA L L
CONTRIBUTING PHOTO EDITOR
MARK PERLSTEIN
Contributing Editors
S H AW N AC H O R
MELISSA BALMAIN
JILL BECKER
S A L LY D E N E E N
JA S O N D O R S E Y
ANTHONY IANNARINO
M A R G A R E T JAWO R S K I
SUCCESS Partners
CEO
S T UA R T J O H N S O N
COO
M A R K L AY TO N
SENIOR VP, MARKETING

PAU L A DA M S
VP, GENERAL MANAGER

J I M M CC A B E
VP, PUBLISHING & BRAND EXPERIENCE

MERIDITH SIMES
CHIEF BRAND OFFICER

WAY N E M O O R E H E A D
BUSINESS MANAGER
KEENAN IV Y
eCommerce
PRODUCT MARKETING & DEVELOPMENT MANAGER
HUGH MURPHY
Advertising
ADVERTISING SALES MANAGER
VICKIE PINSK Y
8 5 7-2 8 4 -747 5
V P I N S K Y@ S U CC E S S . CO M
ADVERTISING & MARKETING COORDINATOR

NORTHEAST, SOUTHEAST AND WEST COAST SALES
GABRIELLE EZELL
9 4 0 - 4 97- 9 9 8 3
G E Z E L L @ S U CC E S S . CO M
SUCCESS PRODUCT DEVELOPMENT MANAGER

J E S S I C A E S PA R Z A
Circulation
WEB DESIGNER
JENNIFER ANDERSON
NEWSSTAND CONSULTANT
JOHN MORTHANOS
EMAIL MARKETING SPECIALIST

CAROL SHUKER
SUBSCRIPTION MARKETING
SUE SIDLER
DIGITAL ASSET MANAGER

MISTY KIMBALL
SUCCESS Speakers
DIGITAL CONTENT SPECIALIST

H E AT H E R T I P TO N
8SUCCESSAPRIL2015
PAT T Y O N D E R KO
JOHN H. OSTDICK
M E H M E T OZ , M . D.
C H R I S R AY M O N D
M I C H A E L R O I Z E N , M . D.
D O N YA E G E R
S U S A N YO U N G
TO N Y J E A R Y
EMMA JOHNSON
TO R Y J O H N S O N
R I E VA L E S O N S K Y
SHELLEY LEVITT
JOHN C. MAXWELL
J I M M OTAVA L L I
DIRECTOR OF BUSINESS DEVELOPMENT

T R AV I S B O N D
Susan Kane
Editor in Chief
SOCIAL MEDIA COORDINATOR

JESUS JIMENEZ
SPEAKER SERVICES MANAGER

SONDRA ULIN
The Buzz
your readers. Keep doing what you do

VYghVYWUigY]hgaU_]b[UX]YfYbWY
H]UbmAUgcb
New York City
Need a quick dose of

motivation and inspiration?
Follow us on Pinterest
for more image quotes
likethese!
STILL TOO HOLLYWOOD?

TAKEN WITH LIAM NEESON
Your cover story on Liam Neeson
makes it sound like hes pretty hungry!
Noel DeBlois
Via Facebook
I just love that guy.

I mean, seriously
what is the secret of
his youthfulness and
Vc`XbYgg3<Y]gh\Y69GH
Ira Afroz
Via Facebook
I love Liam Neeson

as an actor and as an
individual. Great example.
Petya Edwards
Via Facebook
A MOTIVATING STORY
I just wanted to share how much
=Yb^cmYXmcifHcbmFcVV]bg@]j]b[
Large features online and in Januarys
issue of SUCCESS. What a motivating
success story! I had no idea that he had
such a violent childhood, which makes
all of his accomplishments even more
]adfYgg]jY"H\Ykf]hYf AUf]YGdYYX
WcjYfYXU`chcZ]bZcfaUh]cbUVcihHcbm
his book, his coaching career, etc., and
=[chU`chcihcZ]h"
Brittany Mazzurco
Miami
Pinterest.com/successmagazine
VALUE FOR READERS

Am\igVUbXgifdf]gYXaYk]h\
a subscription to SUCCESS, and
=UVgcìhY`m`cjYh\Y>UbiUfmUfh]W`YH\Y
GI779GG&)Vm7\Y`gYU;fYYbkccX"
I wanted to personally thank you for
going the extra mile and interviewing
h\Yhcd&)"=UddfYW]UhYmcifdUgg]cbUbX
dedication for wanting to bring value to
I used to really love your magazine.

I had almost my entire work group
reading it, many with subscriptions. We
quit getting the magazine because of all
h\Y<c``mkccXUbXaYX]U\mdY"9Ug]`m
30 to 40 percent of your cover photos are
Uacj]YghUf fYdcfhYfcfgcb[ga]h\"H\Ym
are credible articles, but we prefer the
business, entrepreneurial and rags-toriches stories.
If you do more pages about the average
Joe making good outside show business,
please let me know. Ill take another look
and encourage others to do the same.
Dave Stevenson
Clifton, Colo.
BOUNCING IDEAS
AUghYfa]bX[fcidgOWcjYfYX]b
CWhcVYfgAUghYfa]bX=hUfh]W`YQ\UjY
been an excellent way for our business
to bounce new product and service ideas
cch\Yfg"=hgU`kUmg[fYUh\Uj]b[Ub
unbiased third-party opinion that gives
you valuable feedback.
Meg Rulli
Portland, Ore.
ORGANIZATION DESERVES INK

=\UjYUgi[[Ygh]cbZcfmcifGhUfhId
gYWh]cb.7cjYfG7CF9 h\Ycf[Ub]nUh]cb
made up of professional businesspeople
k\ccYfZfYYWcbXYbh]U`WcibgY`]b[
to owners of small and medium-size
Vig]bYggYg"G7CF9\UggdYW]U`]ghg]b
aUbmUfYUgUbXcYfggYa]bUfgcbhcd]Wg
giW\UgBYk]b6ig]bYgg"
Grant Gelhar
Madison, Wis.
LETTERS TO THE EDITOR
Please include the writers name, city/state, email address and daytime phone
number. Letters may be edited for clarity or space. MAIL: SUCCESS Letters, 200 Swisher
Road, Lake Dallas, TX 75065. FAX : 940-497-9987 EMAIL: editor@success.com.
TERMS OF SUBMISSION
By submitting anything to SUCCESS Media in any format, written or otherwise, you
agree that: (1) your submissions and their contents will automatically become the
property of SUCCESS Media, without any compensation to you; (2) SUCCESS Media
may use or redistribute the submissions and their contents for any purpose and in
any way; and (3)there is no obligation to keep any submissions condential.
SUCCESSAPRIL20159
TA
RI
KIYOSAKI ST
EPH
E
BROWN
LES
VEY
CO
JO
SE
PH
MC
CLEND
ON III
DA
VENPORT
AW
NA
CHOR
SH
CONNIE POD
ES
TA
ERT
JOHN C. M
AX
L
EL
W
Y
LE
IT
R
LA
REN H
DAR
RO
DENIS
WA
ZIG ZI
G
DY
AR
JIM
RO
H
Feed Your Brain!
Your one-stop personal-achievement resource!
store.SUCCESS.com
Learning and innovation go hand in hand. The arrogance of success is to think that what you did
yesterday will be sufficient for tomorrow. Art begins in imitation and ends in innovation. I think
frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight
box is to invent your way out.
K]``]UaDc`ÙfX AUgcb7cc`Ym >Y6Yncg
Diving Deeper
Making the leap from sole proprietor to franchisor
COURTESY LITTLE NEST PORTRAITS
Laura Novak was in demand: She had celebrity clients and to create a great opportunity for those who are serious about their
regularly spoke at photography conferences and workshops across photography careers to be mentored and to mentor others. A
lot of my time at this point is spent developing people to develop
the country. But something was amiss.
It was so heavily about me, and I wanted to create something ch\YfdYcd`Y"
bigger than myselfsomething that wasnt just about
one person as a brand, but about a collective, a team,
Novak says. I asked myself, Wouldnt it be neat to take
what I know about servicing families with photography
and turn it into a retail concept? So I took this very
personalized service and figured out how to make it
more retail.
Today, shes the CEO of Little Nest Portraits, a
photography studio franchise with two locations,
plans for two to three more studios this year, and eight
to 10 locations in the works for 2016. For me, the
entrepreneurial dive happened twicefrom a hobbyist
to the sole proprietor of my photography business, then
again to the CEO of a franchise company, Novak says.
As an independent photographer, youre limited by
how much you can work. Now I dont have to be there
Laura Novak
every day. Ive taken two maternity leaves during the
in her studio
course of growing the retail business, and those were
some of the best months of the company, she says.
Novak still makes time for her own development. Through the
Novak credits her team members with the companys success,
and she emphasizes the importance of their professional growth. Entrepreneurs Organization, she met an important mentor who
New employees starting as junior-level photographers can VYWUaYUb]bjYghcf"=hgfYU``mVYYbVYbYW]U`hcaYYhch\Yfgk\c
i`h]aUhY`mVYWcaYYXiWUhcfgWYfh]YXhchYUW\ g\YgUmg"=kUbh are in the same position as I am.
Jennifer Chang
#TweetsWeLike
@UberFacts
The average American 3-year-old
can recognize about 100 brand logos.
@danagould
One of those awkward mornings
where I had to explain to my child
that, despite what she heard at
school, Siri is real if you Believe.
@ch000ch
If youre feeling stressed out,
just relax, take a deep breath, and
exhale re over all of your enemies.
This is more for dragons btw.
Job-Hopping, 2015
Changing companies after short stints isnt the career sin it used to be.
Employees dont sweat the job-hopper label anymore. They even
cite advantages to relatively frequent job changes: increasing their
pay and skills, climbing the career ladder, soaking up a new company
Wi`hifY UbXVi]`X]b[Ufgiag\ck]b[YldYf]YbWYUhai`h]d`Yfag"
5gifjYmVmghU
b[fa5WWcibhYadgZcibXh\Uh)+dYfWYbhcZYad`cmYYg
U[YX%,hc'(gU]XW\Ub[]b[^cVgYjYfmZYkmYUfg]gVYbYW]U`"H\Uhbch]cbkUg
gYWcbXYXVm',dYfWYbhcZYad`cmYYgU[YX')hc)(UbX&&dYfWYbhcZh\cgY))UbX
c`XYf"6m[YbXYf (+dYfWYbhcZh\YaYbUbX'+dYfWYbhcZh\YkcaYbWcbg]XYf
job-hopping a plus.
The lesson for employers? Those whose recession-era credo was be grateful you
have a job may now need to supply perks and polish management skills to retain
key workers.
Mary Vinnedge
SUCCESSAPRIL201513
CreateAthon!
Teams around the country pull all-nighters for charity.
ERIK CLAPP
RYAN SH
ORT
H\YgcibXcZUVU``gÙaa]b[U[U]bghWcbWfYhYfYjYfVYfUhYgh\fci[\UXUf_YbYXc
WYdUf_
bYUf8U`Ùg"=hg(U"a" h\YWUbXmWcfbgidd`m]gfibb]b[`ckUbXgc]gh\YYbYf[m"6ihbchh\Y
enthusiasm or commitment.
=b Z]jY \cifg h\Y AC8Ugg]W AUf_Yh]b[ hYUa k]``
dfYgYbhh\YYZZcfhgcZ]hgU``!b][\hYfVYbYZ]h]b[h\fYY
bcbdfchg"K]h\h\YYlWYdh]cbcZh\]g(U"a"gcWWYfVfYU_ U
ÙhY!b][\hd]nnUfibUbXUh`YUghcbYdfUb_ h\YhYUakci`X
kcf_&(\cifgghfU][\hXYjY`cd]b[kYVg]hYg/XYg][b]b[
gcW]UàYX]U[fUd\]Wg YaU]`hYadÙhYgUbXdf]bhd]YWYg/UbX
WfYUh]b[Udfcach]cbgW\YXi`YUbXDckYfDc]bhdfYgYbhUh]cb"
AC8Ugg]W kUg Uacb[ acfY h\Ub &$ cf[Ub]nUh]cbg
dUfh]W]dUh]b[]b7fYUhY5h\cbgbUh]cbk]XYÙghZU``"
K\Yb=fghVfci[\hidh\Y]XYUhc
cifhYUa =kUgbhgifY\ckh\Ymkci`X
fYgdcbXVYWUigY UZhYfU`` =aUg_]b[
h\YaU``hcghUmUhkcf_Zcf&(\cifg
straight, says Ryan Short, MODassic
WfYUh]jY X]fYWhcf" <ckYjYf = kUg
d`YUgUbh`mgifdf]gYXk\YbYjYfmcbYkUg
fYU``mYlW]hYXUVcihh\Y]XYU"=g\ci`Xbh
\UjYVYYbgifdf]gYX h\ci[\ VYWUigY
WfYUh]jYgUfYUàcghU`kUmgach]jUhYX
VmXc]b[[ccXkcf_h\Uhg]adcfhUbh
that gets used and that makes an
]adUWh gcpro bonokcf_]gk]b!k]b"
G]bWY%--, k\YbF][[gDUfhbYfg
U Gcih \ 7U fc` ] bU U[YbW m W U aY
From top: Benjamin
Steiner prepped for id k]h\ h\Y 7fYUhY5h\cb WcbWYdh
the all-nighter; the
UVcih%$$U[YbW]Yg ib]jYfg]h]YgUbX
MODassic team,
Wc``Y[Yg dfcZYgg]cbU`cf[Ub]nUh]cbgUbX
from left, Colin
WcfdcfUh]cbg\UjYXY`]jYfYXdfc^YWhg
Coolidge, Steiner,
Banner Short,
k]h\UhchU`%*"+a]``]cb]baUf_Yh
Ryan Short and
jUìYhcacfYh\Ub% *$$bcbdfchg"
Jeremy Monroe;
BchU``jcìbhYYfgdi`Ù``!b][\hYfg/
The Healing
Branch's new
WcfdcfUhYhYUagaUmkcf_UWcid`YcZ
website.
intensely focused days, and students
aUmgdfYUXh\Ykcf_cjYfUgYaYghYf
gUmg 7fYUhY5h\cb 9lYWih]jY 8]fYWhcf DYm hcb FckY"
FY[UfX`YggcZ\ckh\Ykcf_]gXcbY h\YfYgU_]bXcZaU[]Wh\Uh\UddYbgk\YbmcifYXc]b[
]hVYWUigYmci_bckmcifY[c]b[hcgYfjYUbcbdfchh\Uhg[c]b[hcgYfjYmcifWcaaib]hm
FckYgUmg"
:cf7\Yf`mb:"6fUbW\ ZcibXYfcZH\Y<YU`]b[6fUbW\ k\]W\\Y`dgj]Wh]agcZW\]`XgYliU`
UVigY AC8Ugg]Wgkcf_kUgbch\]b[g\cfhcZUkYgcaY"
K\Ybh\YmWU``YXaYhcUg_aYhcUdd`m =X]XbhVY`]YjY]hhch\]b_h\Ymkci`XUWhiU``m
kcf_U``b][\h`cb[Zcfig g\YgUmg"5bXk\YbkYkYfYgY`YWhYXUbX=gUkk\Uhh\YmXXcbY ]h
really touched my heart.
7fYUhY5h\cb]gfYWfi]h]b[jcìbhYYfgZcfgdf]b[YjYbhg FckYgUmg"HcbXcihacfY j]g]h
7fYUhY5h\cb"cf["
Lisa Ocker
14SUCCESSAPRIL2015
TOP
of Mind
I owe all of our companys success
to asking hundreds of questions
good, bad, silly or
stupid. Back then,
Iwas frustrated with
the nut butter choices
and was curious why
there werent better
options. How do you
even make peanut butter? How do
you become a company? Whos the
FDA? Today, my curiosities focus
on sustainability and becoming a
better companyfrom a virtually
zero-waste office to co-creating
sustainable food packagingwhich
creates more questions than ever.
Justin Gold, founder
and CEO, Justins
I pull inspiration from everything in

my life. My travels; things that I read,
taste, see; even the
people I talk to. I love
meeting new people
and hearing their
stories. Learning
new things sparks
my curiosity and is
the sweet sugar in life. Life is about
learning every dayand from this we
can create.
Judy Joo, Iron Chef and owner, Jinjuu
I try to find some quietness and

reflect on the problem, like in a
hike or a run. The
combination of
endorphins and
stimulation let
me think deeply
about a problem.
This isnt to say
that Irelocate to a cave and dont
socialize ideas, but I think that if you
are trying to challenge orthodoxies
or really stretch thinking, I can most
successfully do this first by myself
and then with others.
Darren MacDonald, founder
and CEO, Ingress Capital
Choose Your Words Carefully

The right pleasantries may be key to job security.
TOP
of Mind
Want to keep your job? Then pay attention to what you chitchat about with colleagues.
No droning on about profit, revenue, sales and closing. Mention coffee, lunch, baseball and
ZcchVU``]bghYUX"
GcW]U`Wcaaib]WUh]cbgg][b]WUbh`mhfiadYXdfcZYgg]cbU`cbYg
as indicators of employees retention, says Wharton School assistant
professor Lynn Wu, Ph.D., who studied the emails, instant messages
and calendar entries of more than 8,000 workers at a global
information technology consulting company for two years.
There is something intangible that the [sociable] employee
]gcYf]b[h\UhWUbhVYaYUgifYXVmfYjYbiYU`cbY KigUmg
U`h\ci[\kcf_dYfZcfaUbWYgh]`àUhhYfg[fYUh`m"H\YjUìYcZ
social skills isnt easy to measure, she adds, although having a strong
company network means you probably receive and give help promptly
and that you share and learn about information quickly.
GckUbhhc[fUVWcYYUbXhU`_gcaYVUgYVU``3
M.V.
I find that my most creative thinking

is often born out of a problem. Its
through firsthand
experience or through
a customers pain
point, and working
to identify ways to
improve the system.
While I was a venture
investor, I would often come across
incredible fast-growing businesses
who, despite generating meaningful
revenue, were struggling to raise bank
financing. Bond Street was born to
tackle this problem and to leverage
technology to simplify financing for
small businesses.
David Haber, co-founder
and CEO, Bond Street
Hugs for
Health
Cant
Sleep?
Blame your tablet.
A study shows affection

wards off infection.
=hhifbgcihmcifX]
Wi`hm[Yhh]b[hcg`YYdWci`XVYfYÙhYXhc
reading on your tablet at night.
A study published by Proceedings of the National Academy
of Sciences found that reading before bed on light-emitting
electronic devices extends the time it takes to fall asleep,
suppresses melatonin levels and even decreases alertness in
h\Yacfb]b["
Researchers at Bostons Brigham and Womens Hospital
monitored the heart rates and brain waves of 12 adults who
gdYbhjYXUmgfYUX]b[dUdYfVUW_cf\UfXWcjYfVcc_g h\YbjY
days reading from electronic devices. Blood levels revealed that
melatoninthe sleep-promoting hormonewas lower in those
who read f rom
electronic devices.
In the LE-eBook
condition, participants averaged
nearly 10 minutes
longer to fall asleep
than in the printVcc_ WcbX]h]cb
the study reported.
DUfh]W]dUbhgU`gc\UXg][b]WUbh`m`YggfUd]XYmYacjYaYbh
F9Ag`YYdZc``ck]b[h\Y@9!Y6cc_WcbX]h]cb fYYWh]b[U
`ckYfUjYfU[YfUhYcZUWWiaiÙh]cbcZF9Ag`YYdXif]b[g`YYd"
The study concluded its best to read SUCCESS in print at
night rather than from our app.
Jesus Jimenez
It s l o n g b e e n k n o w n
t h at s t r e s s e d p e ople a r e
v u l ner a ble t o i n fe c t ion s
such as common colds and
f lu. But could hugs serve as
preventive medicine? Yes, as
it turns out.
When intentionally
exposed to the cold virus,
frequent huggers were less
likely to become ill, or if they
caught a cold (as 31 percent
did), they experienced less
s e ver e s y mp t om s . B ei ng
hugged by a trusted person
conveys the social support
that reduces susceptibility
to illness, concluded a
recent study of 404 healthy
adults by Carnegie Mellon
Universit y in Pit tsburgh.
The researchers R x: One
hug per day should do it, but
overdosing isnt dangerous.
M.V.
16SUCCESSAPRIL2015
I design clothes with multiple

functions so women can seamlessly
shift from work to
yoga to a night out.
So Im inspired by
classic, timeless
looks, such as a
little black dress
you can wear almost
anywhere. Products like the Swiss
Army knife also inspire me; theyre
multifunctional and provide you with
more space in your homes and bags,
while allowing greater peace of mind.
Allison Daroie, founder
and CEO, Paridaez
Its crucial to embrace mistakes.

Iconsider them hidden opportunities
because many times they lead you
down a path of
discovery. Dont let
failure get to you,
as fear of making
mistakes often stunts
creativity. Also key
to innovation is not
letting success get to your head. If
youre full of ego, there is little room
for inspiration. When you think youre
the best, youre reluctant to find areas
for improvement.
Lena Kwak, co-founder and
president, Cup4Cup
As told to Jennifer Chang
Strides
Positively Pointless
The joys of a seemingly trivial pursuit
YOU PASS my front yard on a snowy morning,
you might spot a scene straight out of Winnie the Pooh:
hkcVibX`YX[ifYghfiX[]b[UfcibXUbXUfcibX"=a
K]bb]Y h\YV][cbY]bYUfh\hcbYg"AmXUi[\hYf @]`m
gaU``Yf ]bd]b_]gD][`Yh"CifZYYhUfYVigmghUad]b[h\Y
[fcibXk]h\gbckW]fW`Yg h\YWc`XVY`hgUbgkYfhcWfcd
W]fW`Yg"=gcaYh]aYggdYbXUgaiW\UgUb\cifUhh\]g"
HfiX[]b[`cb[UZhYf@]`mggW\cc`Vig\UgWcaYUbX[cbY
=`àU_Yb]bYcf%$WcbWYbhf]WW]fW`YgUZfcnYbhUf[Yh
h\UhÙghgUhacghUZYkXUmg"
All of which may seem contradictory, or even cuckoo, to
those who read my recent column on stripping my schedule
hch\YYggYbh]U`g"6ih=aWcbj]bWYXh\Uh bckUbXh\Yb
nothing beats doing something ephemeral and seemingly
dc]bh`Ygg"7`YUf`m=abchU`cbY"5àcghUbmk\YfYmciWUb
bXgbck ]WY gUbX gh]W_gcfghcbYg mci`Ù`gcbXdYcd`Y
using them in short-lived creations: sand castles, ice sculphifYg hYYhYf]b[ghUW_gcZVYUW\ XYVf]g"
Why bother with a pursuit that has no lasting tangible
fYgi`hUbXVUfY`meiU`]YgUgYlYfW]gY3
5g_UW\]`Xh\]geiYgh]cb Ug=Ug_YX@]`m UbXmcifY
`]_Y`mhc[Yhh\Yg]ad`YghcZUbgkYfg.VYWUigY]hgZib?]Xg
never doubt the value of doing something for its own sake,
k]h\`]hh`Yh\ci[\hhch\YcihWcaY"5gNYbhmdYga][\h
gUm h\Ym_bckh\Uh`]ZYg[fYUhYgh^cmWcaYgZfcag\cch]b[
h\YUffck bch\]hh]b[h\YhUf[Yh"
Ask an adult why she picks such an evanescent hobby,
UbXh\YfYgbchY``]b[k\UhUbgkYfmci``[Yh"GUbXgWi`d!
tors, stone balancers and the like have spoken to interviewers about how their pursuit helps them shed stress,
entertain onlookers, or even (in the case of a college
student who likes making snow circles late at night,
Zcfch\Yfghcdinn`YcjYf]bh\Yacfb]b[aYggk]h\
dYcd`Yg\YUXg"
=UXa]hh\]gÙghfYUgcb\UgWfcggYXama]bX hcc/
b]g\YXgYhgcZgbckW]fW`Yg[]jYZYkWìYghch\Y]fcf][]bg
UbX=Yb^cmdYY_]b[cihUk]bXckUgdUggYfgVmgei]bhUh
my white lawn and wonder how it got that weird pattern
IF
Melissa
Balmains work
has appeared
in The New
Yorker, The
New York
Times and
McSweeneys.
The author
of Walking
in on People,
an awardwinning poetry
collection,
she teaches
writing at the
University of
Rochester.
18SUCCESSAPRIL2015
]b]h"=hgdfcVUV`mhccaiW\hc\cdYh\Uhh\YmgigdYWh
I:CgVihUh`YUghh\Yma][\hd]WhifYgcaYh\]b[acfY
]bhYfYgh]b[h\UbUkcaUbkU`_]b[gh]!`Y[[YX]b@UbXg
9bXVcchg"
AU]b`m h\ci[\ =h\]b_=aU_YgbckW]fW`YgZcfh\Y
gUaYfYUgcb@]`mXcYg.Zcfh\YYYh]b[^cmcZh\YUWh]j]hm
]hgY`Z"@]_YUàcghYjYfmUXi`h=_bck =gdYbXU`chcZ
time obsessing over long-term goals and problems, and
ZYY`]b[h\YkY][\hcZh\YYldYWhUh]cbgUbXZYUfgh\Uh[c
k]h\h\Ya"What if the course I teach next semester isnt
the best it can be? What if it is, but my students secretly
spend their class time playing Candy Crush Saga?Gbck!
W]fW`]b[hf]W_gaY]bhchU_]b[UfYîjYbUh]b[VfYU_Zfca
U``h\Uh"Ib`]_YcfX]bUfmkU`_]b[ ]hgîghYbci[\cZU
W\U``Yb[Yhc_YYdama]bXZfcakUbXYf]b[hc6][H\]b[g
=G\ci`X6YKcf_]b[HckUfXcfKcffm]b[5Vcih"=Z=
stop watching my feet or thinking about their path, my
W]fW`YjYYfg]bhcUbcjU`cf=a][\hhcdd`Y]bZi``j]YkcZ
h\YaU]àUb"=hVYWcaYgUaYX]hUh]cbcZgcfhg UW\UbWY
Healthy You
Postmodern Medicine
A look at the presentand futureof health care
THE DOCS TACKLE your queries about the future
of medicine in their April column.
Q: I hear about many medical

breakthroughs. What illnesses might
be conquered in the next three to
veyears?
Mehmet
Oz,M.D., is the
director of the
Cardiovascular
Institute and
Integrative
Medicine
Center at
New Yorks
Presbyterian/
Columbia
University. He
hosts The Dr.
Oz Show.
Michael
Roizen,M.D.,
is the chief
wellness officer
and chair of
the Wellness
Institute at the
Cleveland Clinic.
His book This Is
Your Do-Over
hit bookstores
in February.
A: Two areas of medicine will probably see major

changes soon. First up: vaccines, which in widespread
use virtually wiped out polio and smallpox by 1980. Were
constantly working on new vaccine technology, and it
wouldnt be surprising if malaria, dengue fever and many
ch\Yfj]fU`]``bYggYgUfYjUWW]bY!dfYjYbhUV`Yk]h\]bjY
years. Beyond that, scientists are working on vaccines to
protect against illnesses that arent traditionally thought
of as virally induced, such as breast and prostate cancer
and even addiction.
Second: diseases we already can prevent, but dont. You
can decrease your risk for heart disease, stroke, cancer and
aYbhU`XmgZibWh]cbg][b]WUbh`mgcaYghiX]Yggi[[Ygh
Vmidhc,$cf-$dYfWYbhVmaU_]b[UZYkW\Ub[Yg"Mci
should: Eat a diet with less than 4 ounces of red meat per
kYY_ jYgYfj]b[gcZZfi]hgUbXjY[YhUV`YgdYfXUm cb`m
whole grains and no added sugars or syrups; do at least
30 minutes of physical activity daily (walking counts!);
have a body mass index (BMI) under 25; avoid all tobacco
products; and drink alcohol in moderation (less than two
drinks for men and one for women per day).
On The Daily Show last year, host Jon Stewart had
a wonderful segment describing how Congress will do
anything or pass any law to prevent even one American
from getting Ebola but wouldnt enact any ban on
sugary food or virtually any cause of heart disease. The
truth is, when you consider the most common illnessrelated causes of mortality, much of our fate rests in our
own hands. Focus on the actions you can take to live
healthier, and youll play an important role in eradicating
X]gYUgYgbcÙVWcUhfYei]fYX"
20SUCCESSAPRIL2015
Q: I keep hearing about superbugs

and antibiotic resistance. Will this
problem be solved or is it only
going to worsen?
A : Yo u r e r i g h t t o b e
concerned. Many in medicine
ZYUfXfi[!fYg]ghUbhVi[g
and biological terrorists
ig]b[h\YaacfYh\Ub
anything else. Why has this resistance mess occurred?
Well, the superbug epidemic was not caused by people
stopping short on their seven-day course of sinus infection
drugs (although we dont condone that!).
More than 80 percent of the antibiotics sold in the
U.S. are given to livestock and poultry, not humans.
The drugs usually are used as a preventive measure,
bchZcfg]W_Ub]aU`g VihhcYbUV`YY
W]Ybh W\YUdaUgg
production. And the drugs dont just stay in the animal;
they run off into our water supplies and our environment. The Food and Drug Administration is phasing in
a policy that bans routine non-illness use of antibiotics
for livestock and poultry farming. One key way you can
[\hgidYfVi[XYjY`cdaYbhbck]ghcVimdci`hfmUbX
livestock products with: a USDA Organic seal, labeling
of no antibiotics added or no antibiotics administered
h\UhgUWWcadb]YXVmUIG85DfcWYggJYf]YXg\]Y`X
cfdf]jUhYWYfh]WUh]cbVmYbh]h]YggiW\Ug;`cVU`5b]aU`
Partnership or Whole Foods.
Scientists are working on alternatives to antibiotics,
but the going is slow. There are interesting studies
about using probiotics, or healthy bacteria, to fight
and prevent infections. Were also seeing promising
research about using liposomes to treat bacterial infections. (Liposomes are molecules made up of lipids that
mimic the appearance of host cell membranes, so when
bacteria come in and release toxins, they attack the liposomes instead of your cells.) Were not sure when drugs
like these might reach the market, but well stay tuned.
Q: Whats your opinion of

websites and apps that offer
e-consultations with
doctors and nurses?
A : A lthough you
shou ld nt r ely on
e-consults for
all of your
medical
need s, they c a n
help solve some important health quandaries. First and
foremost, theyre a highly efficient
way to get a second opinionan
underrated step in ensuring youre
receiving the best and most appropriate care. Get this: A second
opinion changes d iag nosis or
treatment a whopping 30 percent
of the time, according to research.
Telemedicine can give you access
to specialists for a second opinion
on anything that may involve an
invasive procedure or taking a
drug for longer than three weeks.
In addition, e-consults are great
for people who need nut r it ion
coaching with registered dietitians
but for some reason cant meet with
one regularly in person; theyre also
helpful for homebound patients or
those who live far from specialists.
To reduce red-tape headaches, its
smart to use a telemedicine program
thats either based in your state or
thats affiliated with a large healthcare organizationone big enough to
employ experts with licenses to practice
medicine across state lines. The rules
are a little complicated, so ask questions
and do research to determine who is able
to treat you. At the Cleveland Clinic,
our MyConsult program is available to
anyone in all 50 states and in many foreign

countries; similar programs exist at other
organizations.
Q: Ive been thinking about

getting a DNA analysis to
learn about my risk for various
diseases. Who is a good
candidate for these tests
andwhy?
A: Only a few years ago, you had
hcVYkYU`h\mhcUcfXh\YWcgh
of knowing your genome.
Nowa d ays, DNA k it s
can be ordered online
for less than the price
of a new iPhone.
Unfortunately, the FDA limits your ability
to receive genetic health information
without seeing a specialist. Currently,
DNA kit companies such as 23andMe
offer only ancestry-related DNA reports.
They will send you raw genetic data, but
youll need to take that data to a genetic
specialist to make sense of it. So how do
you determine whether thats a good idea?
If you have a family history of a certain
disease, it can be helpful to have a genetic
specialist assess your risk for that disease.
Its important to think about the two
outcomes of these screenings. Youll learn
either that you dont carry Uncle Joes risky
genes and get peace of mind, or that you do
carry them and may be able to do something
about it. You can change your gene expressionat least for certain diseasesby eating
well and exercising often. So will you?
Many of us wont: Research on men found
h\UhYjYbh\cgYk\c\UXîghgiYfYX\YUfh
attacks altered their heart-risk behaviors
for only two weeks afterward. So think
carefully about whether learning youre at
a higher risk for a certain illness will spark
you into action or if it will only add stress to
all of your other risk factors. S
SUCCESSAPRIL201521
Just Add Hustle
Family Matters
Avoid guilt by involving kids and signicant others in your work.
ID FEEL LESS GUILTY about all the hours
;VWhafWfa_kiad][X;[ÙadbadSfWV_kXS_[^k_adW[`fa
_kTge[`Wee :aiUS`;VafZSf1
I started my first business in 1999 in my bedroom
Tory Johnsons
company, Spark
& Hustle, gives
conferences for
owners of small
businesses.
Shes also a
contributor on
Good Morning
America and
a best-selling
author.
with an AOL email address, dial-up Internet, and my

twin babies Emma and Jake at my feet. My kids and
husband have never been far from my work, literally and
figuratively: Owning a small business means the line
between work and life is thin, if present at all.
Since then, inviting my family into my work has
fYUdYXbiaYfcigfYkUfXg ]bWìX]b[hYff]W]XYUg gcaY
great arguments and my sanity. Doing so works well for
ch\Yfg hcc"
Jill Donovan, a Tulsa, Okla.-based jewelry designer
whose Rustic Cuff pieces are carried by Nordstrom,
Dillards and hundreds of boutiques nationwide, says that
instead of choosing between time spent on work or with
family, she strives to make it all part of the same world.
She looks for ways to include her two daughters in all
aspects of her business.
As much as I can, I involve them in the design process
by asking their opinion from a young girls perspective,
Donovan says. I want them to feel that they are a part
of the ultimate design process so that when a product is
created, they have that proud feeling that they played a
role in it. As a result, her daughters have a vested interest
that leads them to love Moms business, Donovan says,
and they add a fresh new perspective that I may not
otherwise get. In addition, Donovan has named certain
products and designs after her daughters and their
friends. It gives them a sense of pride that they can share
with their friends.
Deborah Gilboa, M.D., an internationally known
parenting and youth development expert, says that workfamily balance often translates into trying to keep a
constant tally of minutes spent with one or the other.
The stress of trying to keep things equalin a world of
22SUCCESSAPRIL2015
urgent, unexpected deadlines on one side and last-minute

requests on the othercan leave us feeling unbalanced.
Instead of considering these to be two separate buckets
mciaigh`` ;]`VcUgUmghcaU_Yh\YacbY ig]b[h\YgY
three tips:
# FSbXS_[^kXadTdS[èfad_[`Y When a work conundrum stumps you, take it to your kitchen table for outof-the-box ideas. This lets your family know that you
value their ideas and opinions, and it models the resilience you bring to your work when challenges crop up.
$ >WhWdSYWfZWe][^êSfZa_W Our kids and partners

are great at all kinds of things, from graphic design
ideas to tech solutions, proofreading and brainstorming. Explain that you need their particular help
with a work project and outsource at home.
% <a[`W_ Find something that takes more time than

experience to accomplish and pull it out with a younger
family member to have great conversation while they
help you work. Or just sit down [to do] your work at the
homework table.
By incorporating their families in their nonstop
work, neither Gilboa nor Donovan is burdened by the
overwhelming sense of guilt that working parents often
describe. As my twins graduate from high school this
May, I can proudly say that Ive always been among those
guilt-free moms, too. S
Subscribe
NOW!
Each issue of
SUCCESS provides
insights, ideas and
strategies from todays
top CEOs, emerging
entrepreneurs and
business leaders.
One-year digital subscription $19.99

Receive 14 issues for the price of 12*
One-year print + digital subscription $29.95

Receive $5 off the annual subscription rate*
Be the achiever you know you can be. Subscribe Today!
Go to subscriptions.SUCCESS.com or call 800.570.6414.

*Based on Subscribers Auto Renewal Program. See subscription form for more information.
Maximum Leadership
More Than Enough

A mindset of abundance will produce a greater outcome.
IMAGINE THAT you and I are walking down the street.
John C.
Maxwell is
a leadership
expert, speaker,
best-selling
author and
founder of
EQUIP and the
John Maxwell
Co., which have
trained more
than 5million
leaders
worldwide.
You breathe in. You breathe out. I breathe in.

I breathe out. We both need oxygen to survive. Would
you worry that there would not be enough oxygen for
both of us? Of course notair is abundant.
Now imagine we are scuba diving and my scuba
tank starts to malfunction. I signal that I need to share
the oxygen in your tank. Suddenly the air becomes a
precious commodity. Its scarcity makes us worry. What
if there isnt enough for both of us?
Our attitudes toward scarcity and abundance in
ch\YfUgdYWhgcZcif`]jYg[fYUh`m]biYbWYcifgiWWYgg"
Stephen Covey explains these concepts beautifully
in his classic H\Y+<UV]hgcZ<][\`m9YWh]jYDYcd`Y.
He writes:
Most people are deeply scripted in what I call the
Scarcity Mentality. They see life as having only so
much, as though there were only one pie out there.
And if someone were to get a big piece of the pie, it
would mean less for everybody else.
The Scarcity Mentality is the zero-sum paradigm
of life. People with a Scarcity Mentality have a very
X]Wi`hh]aYg\Uf]b[fYWc[b]h]cbUbXWfYX]h dckYfcf
dfchYjYbk]h\h\cgYk\c\Y`d]bh\YdfcXiWh]cb"
They also have a hard time being genuinely happy for
the success of other people.
H\Y5VibXUbWYAYbhU`]hm cbh\Ych\Yf\UbX ckg
out of a deep inner sense of personal worth or security. It is the paradigm that there is plenty out there
and enough to spare for everybody. It results in the
g\Uf]b[cZdfYgh][Y fYWc[b]h]cb dfchgUbXXYW]g]cb!
making. It opens possibilities, options, alternatives
and creativity.
Covey tells us that when you live in a world of scarcity,
you compete for available resources, even when there is
an abundance of them.
When I speak to audiences across the country, I often
hear about the challenges people face in the workplace.
24SUCCESSAPRIL2015
AcfYcZhYbh\Ubbch h\YgYX]Wi`h]YgghYaZfcaUgWUfcity mindset.

Leaders who allow a scarcity mindset to work its
way into their culture pay a high price. When resources
(money, opportunity, recognition) are perceived to be
limited, paranoia, fear and politics thrive. In this environment, people become nervous and afraid to make a
a]ghU_Y"5gUfYgi`h hYUakcf_UbX]bbcjUh]cbgiYf"
As Stephen Covey said, there

is enough pie to go around.
Repeat after me: There is
plenty for everyone.
Effective leaders, on the other hand, develop and
model an abundance mindset. By doing so, they create
UbYbj]fcbaYbhk\YfYh\YmWUbdcg]h]jY`m]biYbWYh\Y]f
teamand where their employees can thrive. Heres how
to spread this positive mentality through your team.
AWdiadVeaXSbbdWU[Sf[a` Let people know how
much you value their contributions. People want to
know that their work matters. Your inf luence and
happiness will increase in direct proportion to the
appreciation that you show your team. I have found
this to be one of the fastest and simplest ways to build
UacfYUVibXUbh`]ZY"
5ZaaeWfaeWWabbadfg`[fk The next time your
team is faced with an obstacle, f lip it around and
consider it an opportunity. Face the challenge with
optimism and make sure your team sees you modeling
that attitude. Youll be surprised at how quickly problems dissolve and how soon optimism becomes your
default mechanism.
DW_[`VkagdeW^XfZSffZWdW[e_adWfZS`WàgYZ
As Covey said, there is enough pie to go around,
so break that nasty habit of comparing yourself

to others. Repeat after me: There is plenty for
everyone. Say the sentence often enough,
and itll become second nature.
Carefully select the company you keep.

Mindsets are contagious. Limit your time
with the-glass-is-half- empty people.
Spend time in ref lection. L ear n to
acknowledge and appreciate all the positives in your life and work. Gratitude is a
powerful aspect of an abundant mindset. A
grateful heart is at the center of an abundant
life. In his book, Life, the Truth, and Being Free,
coach and speaker Steve Maraboli says, Those
with a grateful mindset tend to see the message in the
mess. And even though life may knock them down, the
[fUhYZi`bXfYUgcbg ]ZYjYbgaU``cbYg hc[Yhid"
Give more of what you want. Although it may sound
counterintuitive, one of the best ways to increase your
abundance is to give. Dont feel like you have enough
time? Slip away from your obligations, even if just for
an hour, to help someone in need. Dont feel like you
have enough money? Give to someone less fortunate.
In other words, be a river, not a reservoir. Giving is
sure to put you in a more abundant and appreciative
frame of mind.
***
In The 21 Irrefutable Laws of Leadership, I wrote
about The Law of the Mirror. It states that people do
k\UhdYcd`YgYY"FYYWhcbh\Y]biYbWYmci\UjYcb
your team. Which mindset do you model? Do you see
Udcg]h]jY UVibXUbhaYbhU`]hmfYYWhYX]bmcifhYUa
leaders? Or are they pessimistic, stingy and competing
among themselves for your attention? Remember, you
set the tone for your organization.
I challenge you
to foster an abundanceminded culture this month. Encourage
people to see options and opportunity when they
face obstacles or challenges. Express appreciation
regularly, and recognize others who do the same.
Communicate and share your hopes for yourself and
your team.
FYaYaVYf kYUfYU```YUXYfg"@YUXYfg\]d]g]bi!
YbWYbch\]b[acfY bch\]b[`Ygg"KY]biYbWYh\Y
people around us wherever we are, whether its at
home, at work, on the highway or in the checkout
line. As you build an authentic and sincere abundance
a]bXgYh mcik]``bXh\Uhmcifdcg]h]jYcih`cc_WUb
gd]``cjYfUbX]biYbWYh\YdYcd`YUfcibXmci"
William James said, The greatest discovery of my
generation is that a human being can alter his life by
altering his attitudes of mind. Let your mindset be
your biggest asset! S
SUCCESSAPRIL201525
Maverick Minute
Dont Burn Your Boat!

Retreat to jump forward.
ONE LIKES TO RETREAT, especially
leaders like you and me. We want to push
forward and make every day count. This was
why early sea explorers burned their ships when
they reached land. With no retreat possible, the
hYUakUgZcfWYXhc[ifYcihUkUmZcfkUfX"
6ih k\Uh ]Z Vifb]b[ mcif VcUh ]g bch
h\YVYghcdh]cb3=Xcbh\UjYUVcUh
Vih]Z=X]X =kci`XbhkUbh
to burn it. That sounds
awful. Boats are fun.
K\Uh ]Z ]hg h\Y ZYUf
cZ fYhfYUh]b[ h\Uh UWhially holds us back from
aU_]b[dfc[fYgg3
FYhfYUh]b[ Wci`X []jY
us the new, experienced
dYfgdYWh]jYkYbYYX]bcfXYfhci`h]aUhY`m[cZcfkUfX"
H\YfYUfYaUbmZUaciga]`]hUfm`YUXYfgk\c\UXhc[c
VUW_kUfXVYZcfYh\Ym[ifYXcih\ckhck]b"H\YgUaY
[cYgZcf]bbcjUh]jYWcadUb]Ygh\UhgUkaUbmYUf`m
dfcXiWhgcd"
=kfchYUVcc_h\UhX]XbhgY``jYfmkY``"DYcd`Yîgh
X]XbhgYYahcibXYfghUbXh\Yh]h`Y"=h\ci[\h]hkUgU
[fYUhh]h`Y VihUddUfYbh`mbccbYY`gYX]X"5ZhYf=gc`X
as many copies as I could to my mom, I retreated to a
whiteboard and brainstormed based on what I learned.
H\YfYgi`h35bYkVcc_h]h`YdYcd`Y`cjYX k]h\h\YgUaY
WcbhYbhUgVYZcfY"GU`Yghcc_c"
<ckWUbmciVYbYhZfcafYhfYUh]b[ k]h\cfk]h\cih
gdUdf]j]`Y[Yg hcVfYU_h\fci[\UgYhVUW_cfhc]bbcjUhY
]bgc`j]b[UW\U``Yb[Y3<YfYUfYamZcifghYdg.
1: =ZU``]g`cgh [fUW]cig`mUXa]hXYZYUhUbX[YhcihcZ
h\YkUmMciWUbh`]jYhc[\hUbch\YfXUm]ZmciXcbh
\UjYUbch\YfXUm"H\]g]gdUfh]WiÙf`mhfiY]ZmcifY
[Yhh]b[dcibXYXcbgcW]UàYX]U";YhcihbckVYZcfY
mcigUmgcaYh\]b[fYU``mXiaVUh(U"a"Mci_bck
k\Uh=ahU`_]b[UVcih"
Jason Dorsey
has received
over 1,000
standing
ovations as
a keynote
speaker. Known
as The Gen Y
Guy, hes been
on 60 Minutes,
20/20, The
Today Show
and more.
26SUCCESSAPRIL2015
DAN YACCARINO
NO
2:8]U[fUak\Uh\UddYbYX"G\ckk\UhkYbhf][\h
UbXk\UhkYbhhYff]V`mkfcb["K\mhU_Yh\]gghYd3
HU_]b[h\Yh]aYhcXfUk]hcihaU_YgYjYbhg`]bYUf"
H\]gU``ckgmcihcd]bdc]bhh\UhWcgh`ma]gg]b[`]b_mci
X]XbhgYYYUf`]Yf"
3: Ei]haYgg]b[UfcibXUbX[Yh[c]b[U[U]bBck
h\Uhmci_bckk\UhkYbhkfcb[ Udd`mmcifk]gYf
acfYYldYf]YbWYXdYfgdYWh]jYhc[\hcb"McifZihifY
]gK5Mhcc]adcfhUbhZcfmcihc[]jYidîghVYWUigY
gcaYh\]b[X]Xbh[cf][\hcbWYcfhk]WYcf%$$h]aYg"
=hgbchh\Uhei]hhYfgbYjYfk]b/]hgh\Uhh\YmbYjYf[Yh
to live life.
4: HY``dYcd`Yk\Uhmci`YUfbYXgch\YmXcbh\UjY
hcYbXifYh\YgUaYh\]b["H\]g]gYgdYW]U``mhfiY]Zmci
UfY`YUX]b[h\Ya"K\YbmciUfYhfUbgdUfYbh]bmcif
`YUfb]b[ ]h``[]jYmcifZc``ckYfgWcbXYbWYh\Uhmci
kcbhaU_Yh\Uha]ghU_YU[U]b"
Most important, if you are determined to never
fYhfYUh d`YUgYXcbhVifbmcifVcUh=ZmciXcbhkUbh]h
=``hU_Y]h"5ZhYfU`` k\Uh]gVYhhYfh\UbUZf]YbXk]h\U
VcUh35Zf]YbXk\c[]jYgmci\]gVcUh"S
NILAYA SABNIS
By December of
staying in a homeless
last year, Operation
shelter apart from
R enewed Hope
his wife and three
had assisted more
daughters when
than 300 veterans
he connected with
(n e a r l y 10 0 o f
Operation Renewed
them during 2014),
Hope. He credits the
disbursing interestorganizations free Deborah Snyder welcomes a veteran to his new home.
free loans totaling
financial counseling
with helping his family buy a three-bedroom house in $100,000, plus tens of thousands more in donated cars
Woodbridge, Va., in 2014. Snyder also got him a job as a and furniture. Golf tournaments, galas and other fundXf]jYfZcfUîb_Wc``YWh]cbVig]bYgg \]gfghghYUXmkcf_]b raisers have raised $300,000 to support these initiatives
months. She really went out on a limb for me and got my UbXch\Yfg giW\Ugh\YZcibXUh]cbgYcfhghcVimUbX
family back together, Christopher says. This year he plans renovate homes for veterans to live in.
Volunteers are always needed for the fundraisers.
to start his own business.
In about three years, Operation Renewed Hope grew Christopher is one this day, taking direction from a
from an all-volunteer team of friends and family to six choreographer while he strides across the Ritz-Carlton
paid employees, including one formerly homeless veteran ballroom. At Snyders invitation, he has agreed to walk
and Snyders husband, a retired Air Force pilot who h\YfibkUm]bh\YVYbYhZUg\]cbg\ck"6ih\Y\cdYghc
manages the foundations grant from the Department do more: If his new business is successful, Christopher
cZJYhYfUbg5U]fg"GbmXYfkcf_gUgUjcìbhYYfVYWUigY plans to buy a house for homeless veterans. How could
of her other full-time job, a civilian position with the I not give back? he asks. Snyder says many formerly
Pentagon that she took shortly after retiring from the homeless veterans feel the same way and pay it forward
Army. Her day job leaves her evenings, lunch breaks and k]h\\Yfbcbdfch"
The organization is getting noticed by others, too,
kYY_YbXghckcf_Zcf\YfbcbdfchUbX\Y`dfU]gY\Yf+!
receiving awards from the Newmans Own Foundation
and 9-year-old children.
Despite a hectic schedule, Snyder says her situation and the Freddie Mac Foundation. More recently, LOral
doesnt come close to what her clients go through. Can Paris honored Snyder as one of its 10 Women of Worth
you imagine the stress if you have three kids and you in 2014, although she downplays the attention. Hundreds
dont have a place to sleep? she asks. Every time I think of organizations across the nation are working as hard as
I have too much to juggle, I think about the family who is kYUfY GbmXYfgUmgVYZcfYg\ihh`]b[chcWcbgi`hk]h\
living in their vehicle. And I think, Shame on you for even choreographers, models and performers.
Next on her schedule was a comedy fundraiser. And
thinking you have too much to do.
She draws parallels between housing veterans today in between, endless phone calls and visits with veterans
and her past experience as a commander of 250 soldiers. who need help with anything from housing to transporYou are in charge of everything about their livestheir tation. Were where the rubber meets the road, and were
making it happen, Snyder says. S
morale, their well-being.
SUCCESSAPRIL201529
How To
Go Solo
Is it time for you to quit your day job?
O N E
OF THE TOUGHEST
DECISIONS budding entrepreneurs face
Emma
Johnson is
a New Yorkbased business
and personal
nance writer.
She hosts
The Emma
Johnson Show,
syndicated
nationally on
AM radio.
is when to set out on their own, full time.

Leaving behind the reliable paycheck and
VYbYhgcZmcifXUm^cVUbXXYX]WUh]b[
all your energy to growing a business is
a decision that requires planning, hustle,
gci`!gYUfW\]b[UbXbUbW]U`gUjjm"6ih
experts dont agree on a magic formula
for this time line.
Melinda Emerson, small-business
consultant and author of Become Your
Own Boss in 12 Months, falls on the
conservative end of the startup spectrum.
At a minimum, she urges aspiring entrepreneurs to obliterate debt (including
credit cards and car loans) and save up
a years worth of living expenses before
forgoing a reliable paycheck. Emerson
says that a typical new business takes 12
to 18 months to break even and four years
hcacjYhchfiYdfchUV]`]hm"=jYWcUW\YX
hundreds and hundreds of people, and
=jY bYjYf \YUfX Ub YbhfYdfYbYif gUm
h\Ymk]g\h\YmXei]hh\Y]f^cVgccbYf
she says.
Emerson advises clients to take these
steps before transitioning from staff
employment to self-employment:
Create a life plan, not just a business plan.GdY``cih
YlUWh`mk\UhmcikUbh]bmcif`]ZYUbXk\m 9aYfgcb
gUmg"MciaUmbXk\UhmcifYU``mkUbh]gUbYk^cV
bchUVig]bYggcZmcifckb"
5dWSfWS`SÙ[S^b^S`Xadkagd^[XW 5]fWcbX]h]cbYfg
break down on the hottest day in July, and kids need
VfUWYg 9aYfgcbgUmg"=ZmcighUfhUVig]bYgg mcifY
[c]b[hcVYghfYggYXUVcihacbYm]bUbmWUgYmci
dont want every single decision to be life or death.
30SUCCESSAPRIL2015
H\YbmcifeiU`]hmcZ`]ZYîgh[chkcfgY"5g_mcifgY`Z.
5fYmcigkUdd]b[U^cVmci\UhYZcfUVig]bYggh\Uh]gU
noose around your neck?
5dWSfWS`SÙ[S^b^S`XadkagdTge[`Wee Plan to
bootstrap, Emerson says. Most venture capitalists are
only interested in proven business models, and banks
fUfY`m`cUbg][b]WUbhgiaghcghUfhidg"
FWefkagd[VWS 6mg`ck`mVi]`X]b[mcif]XYUcb
weekends and evenings, you can feel out the market
Tonya Lanthier
FOUNDER AND CEO
XYaUbXZcfmcifdfcXiWh UbXhkYU_
UWWcfX]b[`m"JU`]XUhYmcifWcbWYdh
9aYfgcbgUmg"McibYYXacfYh\Ub
îghmcifacaUbXVcmZf]YbXhc`]_Y]h"
6UffmAc`hn]gUVig]bYggWcbgi`hUbh
UbXh\YUih\cfcZYou Need to Be a Little
Crazy: The Truth about Starting and
Growing Your Business Uacb[ch\Yf
h]h`Yg"Cbh\YeiYgh]cbcZk\YbhcaU_Y
UbYbhfYdfYbYif]U`VfYU_ \YYffgcbh\Y
g]XYcZf]g_"Mciaighei]hmcif^cVUg
gccbUgmci\UjYdUm]b[WighcaYfgk\c
UfYbchfYÙhYXhcmci \YgUmg"Mci\UjY
hcZcWigU``mcifYbYf[mcbaU_]b[]h
kcf_ch\Yfk]gYmci``bYjYf_bck]Z]h
had potential.
Ac`hnU[fYYgh\UhUfU]bm!XUmZibX
]gfYei]fYX"8cbhVYhh\YZUfa \Y
UXj]gYg"6ih]hghchU``mibfYU`]gh]Whc
ask people to have no credit card debt
UbXg]lacbh\gcZYldYbgYgcb\UbX"
Gh]`` \YgUmg UhgcaYdc]bhmci\UjY
hcîad"AcghdYcd`YUfYbchWihcih
ZcfgY`Z!Yad`cmaYbh Vihmci``bYjYf
_bck ib`Ygg mci hfm" 7c`ÙVcfUh]b[
k]h\UWc!ZcibXYfcfUhYUacZdUfhbYfg
WUb\Y`dmcihU_Yh\YghYdhcei]hh\Uh
XUm^cV"
Ac`hn ]g U`gc U ZUb cZ VcchghfUd!
d]b[ h\ci[\WcadUb]YgfYei]f]b[\][\
WUd]hU`]bjYghaYbhg Zcf XYjY`cdaYbh
WcghgcfaUW\]bYfma][\hbYYX]bjYg!
hcfg k\Yh\Yfh\YmUfYZf]YbXg ZUa]`m
cf cihg]XYfg" 6ih hcc aiW\ acbYm
WUbaU_Ymcighid]X \YkUfbg"Mci
g\ci`XbYjYfgdYbXacbYmVYZcfY]hg
h]aY VihmciWUbhUcfXhcVYibXYf!
ZibXYX"H\YVchhca`]bY]gmciWUbh
kU]hZcfh\YdYfZYWhh]aY"H\YfYbYjYf]g
UdYfZYWhh]aY"
Company: DentalPost.net, an online job

board for dental hygienists, headquartered
in Atlanta
Strategy: Lanthier gradually scaled back
from her day job as a dental hygienist while
the company grew.
Result: The business is expanding, currently grossing
$2million annually as Lanthier works on creating balance
between her professional passions and family life.
Ive been a dental hygienist since 1995. Then in 2002 I was trying to
[YhdfY[bUbhUbXbYYXYXUYl]V`YgW\YXi`Yhc[chch\YZYfh]`]hmXcWhcf
gc=î[[`YXjUf]cigdUfh!h]aYUbXhYadcfUfm\m[]Yb]gh^cVg i`h]aUhY`m
kcf_]b[]bacfYh\Ub%$$c
WYg gcaYcZh\YaUZhYfamhk]bgkYfYVcfb
]b&$$("H\]gg]hiUh]cb[UjYaYWcbhfc`cjYfamgW\YXi`YUbXU``ckYXaY
hckcf_dUfhh]aYk\Ybam_]XgkYfYmcib["
=U`gcgUkUbcddcfhib]hm"=_bYkgcaUbmdYcd`Y]bam]bXighfm UbX
=\UXVYWcaYh\Y[c!hc[]f`ZcfXYbhU`dfcZYgg]cbU`g`cc_]b[Zcfkcf_UbX
ZcfXYbhU`dfUWh]WYg`cc_]b[hc\]fYghU"KYU``fY`]YXcbbYkgdUdYfUXg/
AcbghYf"Wca\UXVUfY`mÙibW\YX"Cif]bXighfmbYYXYXUdÙWYk\YfY
dYcd`YWci`XaYYhcb`]bYUbXWcbbYWh"
=b&$$)=ghUfhYX8YbhU`Dcgh UbX]hkUgdfchUV`YZfcaXUmcbY"5ZhYf
=dihh\YVUV]YghcVYX =kci`Xkcf_cbh\Yg]hY]bh\YYjYb]b[gibh]`
a]Xb][\hcfÙhYf"=kcf_YXamVihhc"
=XYW]XYXh\Uh=bYYXYXhcWcaa]hhcambYkVig]bYgg gc=ghUfhYXhc
gWU`YVUW_amW`]b]WU`kcf_"6ih=bYjYfei]hkcf_]b[UgU\m[]Yb]gh":cfh\Y
dUghZYkmYUfg =\UjYkcf_YXcbYXUmdYfkYY_]bUXYbhU`c
WY YUfb]b[
(,dYf\cif"H\]gmYUfamVig]bYggk]``[fcgg&a]``]cb"AmYbhfYdfYbYif
dYYfgh\]b_=aWfUnm Vihamkcf_]ggcfYkUfX]b["AmdUh]Ybhg`cjYaY
UbX=\UjYgUjYXgYjYb`]jYgVm]XYbh]Zm]b[ZUhU`\YU`h\WcbX]h]cbgk\]`Y
YlUa]b]b[dUh]Ybhgacih\g"6mgYfj]b[dUh]Ybhg =ghUmWcbbYWhYXhch\Y
]bXighfmh\UhamVig]bYgggYfjYg"
=\]fYXamfghYad`cmYYgcb`mhkcmYUfgU[c"Bck=\UjYU[ccXhYUa]b
dÙWYUbXV][dÙbgZcfÙibW\]b[bYkdfcXiWhg"=hY`àmYad`cmYYg McifY
\YfYgch\Uh=WUbgYfjYdUh]Ybhg"AcbYm\UgbYjYfVYYbUach]jUhcf/
\Y`d]b[dYcd`Y]gamach]jUhcf"
GcaYh]aYg=h\]b_=g\ci`X\UjYgWU`YXVUW_gccbYf Vih=X]XbhkUbh
hcZYY``]_YUei]hhYf UbX=X]XbhkUbhhcX]gUddc]bhamdUh]Ybhg"=kUg
U`gcUZfU]Xk\Uh]ZAcbghYf"WcageiUg\YXaYcf=ch\Yfk]gYWfUg\YXUbX
VifbYX36ihk\Yb=îadYXUbX`Yh[ccZh\YgYWif]hmVÙb_Yh amWcb!
XYbWYgcUfYX"=hkUgUaUhhYfcZbX]b[h\Yf][\hh]a]b["
SUCCESSAPRIL201531
How To
Ron Holt
Jason Parks
FOUNDER AND CEO
OWNER
Company: Two Maids & a Mop, an
Company: The Media Captain, a
Alabama-based cleaning service

franchisor with locations in seven states
Strategy: Holt saved for years to buy
a small business with cash while accumulating a sizable
emergency fund.
Result: In 2013 the company grossed $4 million and today
operates 14 locations.
digital media marketing rm based

in Columbus, Ohio
Strategy: While working full
time, Parks built a side business and then dove into it
headrst after reaching an established goal.
Result: Today the company has clients around the
country and a staff of four.
I wanted to be an entrepreneur my whole life. Part of that was fueled

by watching my father, a government employee. He always taught me
that I would never be happy working for the man. When I was in my
YUf`m&$g =fYUXidcbKUffYb6iYhhUbXgUk\ck\YUW\]YjYXgiWWYgg
by having a clear plan. So I made a plan to save up to start a business,
even if I didnt have an idea of what that business would be.
I earned a biology degree in college and worked as the manager of a
ÙVcfUhcfm"=X]XkY``ZcfamgY`Z YUfb]b[]bhch\Yg]l[ifYgk\]`Y=kUg
still in my 20s. But I was miserable. I had a long commute, and I dreaded
driving into work each morning. I was so bored and had so many big
things I wanted to do.
I lived very frugally. My friends would tease me because instead of
going out like most people my age, I would stay in every night and eat
frozen pizza. On the weekends, I took part-time jobs. In hindsight it
was not the most fun time. But it was part of a bigger plan. I eventually
fYUW\YXam[cU`cZgUj]b[%)$ $$$h\Yfgh%$$ $$$Zcfh\YVig]bYgg
and another $50,000 for an emergency fund.
=gdYbhU`chcZh]aYfYgYUfW\]b[X]YfYbhVig]bYggacXY`gUbXWcadU!
nies, and in 2003 bought a very small mom-and-pop cleaning business
]bDYbgUWcÙ :Ù"H\Ym`]hYfU``m\UXjYWighcaYfg"6ihh\YVig]bYgg\UX
much of what I was looking for: a recurring revenue model, location in
a small market and the right price. Plus, I liked that it was close to the
beach. At the time I wasnt married, and I had the cash cushion, so I took
the plunge, quit my job and moved to the Florida Panhandle.
Initially I had buyers remorse. It took six months to start turning a
dfch UbXh\YfYkUgUV][`YUfb]b[WifjY]bhYfagcZibXYfghUbX]b[h\Y
market and managing that workforce. But since then weve been named
the fastest-growing cleaning company in America. I took the risk when
the time was right for me.
My background is in digital video and marketing, but I took a

sales job right out of college to pay the bills. I really disliked the
job, but mentally it was easier to build a business when I knew
money was coming in. Plus my job provided experience with
cold-calling sales and it allowed me to save money.
My goal was to get three clients who each paid a monthly
retainer of at least $500. Then I would quit my sales job and
ZcWigZi``h]aYcbamaUf_Yh]b[fa"=[ifYXh\Ykcfgh!WUgY
scenario was that if I failed, I would at least have learned a lot
of valuable lessons and skills I could then use to get another
full-time job. Id always had an entrepreneurial spirit. In high
school, I sold sports tickets on eBay, and in college, I gave
private tennis lessons. I had a lot of faith in my own ability.
During my weekends, evenings and lunch hours, I would
do client video shoots and search engine optimization (SEO)
campaigns. I knew that if I hit my three-client goal, I would be
on solid footing. My family and friends werent so sure. Nearly
everyone I consulted felt the risks outweighed the rewards and
that I should stick with the sure paycheck of a corporate job.
I listened to their concerns and considered them, but went
with my gut. It was 2010, at the height of the recessionwhen
companies marketing budgets were tightwhen I quit.
Today the business is thriving, and it was actually a
blessing that we started when the economy was slow. We got
a foothold in the industry, and now that budgets are better,
companies are spending with more established businesses
like ours. There is no way I would be as successful as I am
today if I had not quit my job and committed to growing this
company full time. S
32SUCCESSAPRIL2015
BONUS AudioDownloads
Listen NOW!
This issue includes
1: Darren HARDY
Introduction
great reasons to listen:
Exclusive
interviews
with SUCCESS
Publisher
Darren Hardy
2: Linda HILL:
On leading innovation
To download the full CD
Click Here
3: Eric RIES:
On innovation
and entrepreneurship
4: Key Ideas
Summary and
Call to Action
FROM THE PUBLISHER OF SUCCESS MAGAZINE

AND NEW YORK TIMES BEST-SELLING AUTHOR
U N L E AS H YO U R P OT EN T I A L A N D AWA K EN T HE
E N T R E P R E N EU R I A L GI A N T W I T HI N YO U
ANTH O N Y R O BB I N S
C ha i r m an o f seven p r i va t ely h el d c om panie s , New York Times be st-s e lling au tho r
M U ST-R E A D B O O K O F T HE Y EA R
DAV I D BAC H
Ni ne -t i me New York Times b e st-s e lling au thor, Fou nde r of F inis hR ic h.c om
R E A D, STU DY, A N D D EVO UR T HI S B O O K

DAY M O N D J O H N
St a r o f A B C s Shark Tank, Fou nde r/ C EO of F UBU
A NEW BOOK BY
DARREN HARDY
AVAILABLE NOW
ROLLERCOASTERBOOK.COM
Corner Office
(Continued from Page 34)
work on this mission and deliver this mission and have a

hootenanny going on behind the doors.
Q: What have you learned from Winfrey

about being a good leader?
Logan: Oprah is a woman of clear intentions. One of
my personal lessons, working for her, is that it always
ghUfhgk]h\h\Y]bhYbh]cbgfgh"=ZkYghUmhfiYk]h\
h\Y]bhYbh]cbg YjYfmh\]b[Y`gYk]``ZU``]bhcdÙWY"=hg
YUgmhc[YhWcbgiaYXk]h\h\YVigm!bYggcZkcf_ Vih
CdfU\U`kUmgdi``gVUW_UbXY`YjUhYg\YfYmYgUVcjY
the horizon.
Salata:=`YUfbYXh\Ydf]bW]d`YcZjU`]XUh]cbZfca\Yf"
Did you hear me? Did you see me? Did what I said matter
to you?=\UjY\YUfX]hbc`Yggh\UbUh\cigUbXh]aYgZfca
CdfU\"=hgcbYcZ\YfW`YUfYgh acghib]bW\]b[`Yggcbg
when it comes to being a leader.
Q: How does Winfreys personaldevelopment mantra, Live your best

life, translate into the business world?
Salata: Oprah means operating with integrity and
hfUbgdUfYbWm"8c]b[UXYU`k]h\ig]gX]YfYbhh\Ubch\Yf
dÙWYg"=hgUhf]b]hmOGUÙhU @c[Ub K]bZfYmQk]h\Ufag
U`][bYX"G\Y]gh\Y`YUXYfUbXg\Y]gh\YCKcbh\YaUgh!
\YUX"K\YbkYXcUXYU` k\YbkYgdYU_ kYUfYfYdfY!
senting her. And we are very clear on what that means.
Q: Is running a personal-development
business different from other types
ofbusinesses?
Logan:MYg"=WcaYZfcaUVUW_[fcibXcZkcf_]b[Zcf
U`chcZX]YfYbhgUhY``]hYfUX]cghUh]cbg UbX]h]ghchU``m
X]YfYbh"<YfY h\YWcadUbmUbXh\YYad`cmYYgUfYhfiY
hch\Y]bhYbh]cb"Cbh\YXYU`dUfh ]hUWhiU``maU_YgXYU`g
jYfmYUgm"K\YbmcifYdfYgYbhUWcadUbmh\UhXcYgbh
ghUbXZcfUdYfgcb ]hggiV^YWhhc]bhYfdfYhUh]cb"<YfY kY
fYdfYgYbhCdfU\ gckYfYfYU`W`YUfUVcihk\UhkYWUbXc
UbXk\UhkYWUbhXc"
=ZG\Yf]UbX=UfYbhW`YUf ]hgZU]f`mYUgmhc[YhUei]W_
UbgkYfVYWUigYkYWUbWU``h\YVfUbXX]fYWh`m"5hch\Yf
WcadUb]Yg mciWUbdÙmUfcibXk]h\h\YVfUbX"<YfY h\Y
VfUbXUWhiU``mWU``gmciVUW_UbX`Yhgmci_bckYlUWh`m
where the brand stands.
Salata:=WUbUWhiU``mg]hXckbUbX\UjYìbW\k]h\
the brand.
36SUCCESSAPRIL2015
Q: Winfrey is a strong advocate of

Transcendental Meditation (TM) at
the workplace. How does meditating
together contribute to your
companyculture?
Salata:KY`YUfbYXUVcihh\]g]bhYbg]jY]aaYfg]cb
]bhcHA]b:U]fY`X =ckUOUgdUfhcZUbOprahs Next
Chapter Yd]gcXY]b&$%&Q"5bXkYh\ci[\h Gosh, what a
[fYUhVYbYhhccYfYad`cmYYghcfY`]YjYghfYgg"
BceiYgh]cbUVcih]h kYfYUX]YfYbhcf[Ub]nUh]cbk\Yb
kYaYX]hUhYhc[Yh\Yf"6YWUigYkYUfYgiW\UdiV`]WWcadUbm
h\YfYgU`chcZdfYggifYcbig"KY\UjYU\][\XY[fYYcZ
j]g]V]`]hm]bUbU`fYUXmghfYggZi`^cV"=ZmciWUbhWUfjYcihh]aY
ZcfmcifgY`Z h\]b[gWUb[YhcihcZ\UbXjYfmei]W_`m"
5hkcf_ UVY``[cYgcUhUgYhh]aY UbXmciWUbY]h\Yf
[Uh\Yf]bUWcbZYfYbWYfccacf[cgcaYk\YfYVmmcifgY`Z"
Hkch]aYgUXUmZcf&$a]bihYg mciWUbW\ccgYhcg]hgh]``
Xcbch\]b[UbXîghVY"
The people who take advantage of it all say it is even more
dckYfZi`k\YbacfYdYcd`YUfY]bh\Yfcca"H\Y]adUWh
cbh\YOkcf_QYbj]fcbaYbh]g[fYUh"9jYbdYcd`Yk\cWcaY
Zfcacihg]XY h\YjYbXcfgUbXdUfhbYfg gUmh\YmgYYU`YjY`
cZWUà]bUdchYbh]U``mjYfmghfYggZiÒkcf_dÙWYQ"
Logan:CdfU\VY`]YjYg]bdfUWh]W]b[k\UhmcidfYUW\
UbX=WUbhY``mcikYYbWcifU[YYjYfmcbYhcbXh\Y]fckb
aYX]hUh]cb"=ha][\hbchkcf_ZcfYjYfmcbY Vihh\YfYg
gcaYh\]b[h\UhmciWUbXch\Uhk]`Ù``ckmcihcbXh\Uh
WUàh]aYZcfmcifgY`Z"
Q: Circling back on another Oprah-ism,

what was your aha moment in the
television business?
Logan:G\Yf]UbX=WUaYk]h\nYfcYldYf]YbWY]bWUV`Y"
6ihkY_bYkk\Uhh\YdfcXiWh]g"KY_bYk]ZkYU`kUmg
ZcWigYXcbh\YbYlhf][\hh\]b[ h\YVig]bYggkci`XhU_Y
WUfYcZ]hgY`Z UbXkYX]Xbh\UjYhch\]b_UVcihk\Uhkci`X
\UddYb]bh\YbYlhjYmYUfg"H\YU\UacaYbhkUg`YjYf!
U[]b[h\Y_bck`YX[YcZUVfUbXO]bhcUgiWWYggZi`jYbhifYQ"
Salata: :cfaY]hkUgfYU`]n]b[h\UhOh\YCdfU\VfUbXQ
WUbhfUbgWYbXU``dÙhZcfag"=\UXU`]hh`YhfYd]XUh]cb
[c]b[]bhch\]g Vih]bh\YYbX ]hgU``h\YgUaYh\]b["
GcaYXUmgkYfYÙi[\]b[`]_YWfUnm UbXgcaYh]aYgkYfY
having a day of great conversations with the leaders of
cifh]aYgcbGidYfGci`GibXUm. The Oprah brand is
X]YfYbhZfcaUbmch\YfbYhkcf_VYWUigY]hghUbXgZcfOUb
]Wcb]WQdYfgcb"S
*MKLXMRKJSV
EPPXLIXLMRKWXLEXQEOIEMV[SVXLFVIEXLMRK
8LI%QIVMGER0YRK%WWSGMEXMSRMWKLXMRKJSVEHE][LIR[IGEREPP
FVIEXLIIEWMIV;LIRIZIV]GLMPHWPYRKWEVILIEPXL]ERHWXVSRKERH
XLIEMVXLI]FVIEXLIMWWEJIV9RXMPXLEXHE][IEVIKLXMRKJSVEMV
.SMRXLIKLXEX*MKLXMRK*SV%MVSVK
Modern Marketing
Sow the Seeds

Market-for-sales techniques forge relationships with future customers.
CONSIDER
Mark Donnolo
has helped
hundreds
of Fortune
1000 sales
organizations
over the last
25 years. He
is managing
partner of
SalesGlobe and
author of The
Innovative Sale.
THE DIFFERENT APPROACHES
of the following two sales professionals: John searched

ZcfdfcgdYWhgcb`]bY]bUbYcfhhcÙbXaYYh]b[gk]h\
h\YÙf[YghdchYbh]U`WighcaYfg\YWci`XbX"8UbU`gc
gYUfW\YXZcfdfcgdYWhgcb`]bY Vihk]h\UacfYXYbYX
UbXhUf[YhYXaUf_Yh]ba]bX"
6ch\>c\bUbX8UbfYei]fYXUWYfhU]bW`]YbhY`Yh\Uh
Wci`XUcfXh\Y]fgYfj]WYg]bcifYlUad`Y ]bZcfaUh]cb
hYW\bc`c[mgYfj]WYg"6ihk\]`Y>c\bkUgg]ad`mWcbg]XYf]b[h\Yg]nYcZh\YdfcgdYWh 8UbgY`YWhYXUXX]h]cbU`
]adcfhUbhWf]hYf]U ]bWìX]b[`cWUh]cbUbXh\YbiaVYfcZ
=HaUbU[YfgYad`cmYXVmh\YdfcgdYWhWcadUbm/h\YgY
\UXVYYb]bX]WUhcfgcZdUghgU`YggiWWYgg"5ZhYf\Yd]W_YX
\]ghcd)$dfcgdYWhg 8UbYaU]`YXYUW\Uk\]hYdUdYf\Y
\UXkf]hhYbUVcih=HW\U``Yb[Yg"<Yh\YbZc``ckYXid
k]h\Ud\cbYWU``cbYkYY_ÙhYf Ug_]b[ZcfUbUddc]bhaYbhhcX]gWiggh\Yk\]hYdUdYfUbXh\YdfcgdYWhg=H
W\U``Yb[Yg"8UbggiWWYggfUhYZcfÙbX]b[h\UhWf]h]WU`
fghWcbjYfgUh]cbkUg)$dYfWYbh">c\bgkUgcb`mUVcih
%$dYfWYbh"
GY``]b[]ghci[\ UbX]hgUàcgh]adcgg]V`Y]Zmcif
aUf_Yh]gbhUkUfYcZmcifWcadUbm"6mhUf[Yh]b[\]g
WighcaYfgUbX]bZcfa]b[h\YacZ\]ggYfj]WYgVYZcfY
\YWcbhUWhYXh\Ya 8UbkUgaiW\acfYYZZ]W]Ybhk]h\
\]gh]aY"@]_Yk]gY mcibYYXhcfU]gYUkUfYbYggcZmcif
WcadUbmh\fci[\Ug]ad`YmYhgdYW]WaUf_Yh]b[dfc[fUa
VYZcfYmciaU_Yh\Uh]b]h]U`gU`YgWU``"<YfYUfYjYghYdghc
aU_YaUf_Yh]b[kcf_ZcfgU`Yg]bUbm]bXighfm"
1. Target your market. Before you outline the
aUf_Yh]b[UWh]cbgmcik]``hU_Y ]hgWf]h]WU`hc_bck
mcifaUf_Yh"5gUgaU``Vig]bYgg mciXcbhkUbhmcif
aUf_Yh]b[YcfhghcVYUh]bmXfcd]bUV][cWYUb"=bghYUX
mcikUbhhcaU_YUV][gdÙg\]bUgaU``Yfdcc`"H\]g
fYei]fYgmcihcgY`YWhUaUbU[YUV`YbiaVYfcZhcddfcgdYWhgh\UhmciWUbghfUhY[]WU``mZcWigcb"K]bbckh\Y
dfcgdYWhgVUgYXcbZUWhcfggiW\Ugh\YdfcgdYWhWcadUbmgfYjYbiY `cWUh]cb biaVYfcZYad`cmYYg ]bXighfm ]hg
WighcaYfgUbX]hgaU^cfW\U``Yb[Yg"
38SUCCESSAPRIL2015
You want your pool to be focused, but it has to be large

Ybci[\hcaYYhmciffYjYbiY[cU`g":cf]bghUbWY `Yhg
gUmmci\UjYUfYjYbiY[cU`cZ)$$ $$$"=ZmciW`cgY)$
dYfWYbhcZmcifdfcdcgU`gUbXmcifUjYfU[Ydfc^YWhg]nY
]g&) $$$ h\YbmciXbYYX($dfcdcgU`gUmYUfhcaYYh
mcif[cU`"
So what about leads? If 30 percent of your leads
VYWUaYdfcdcgU`g mciXbYYXUVcih%''`YUXgdYfmYUf"
6UW_]b[idUV]hacfY.K\UhdYfWYbhU[YcZmcifWcbhUWhg
VYWcaY`YUXg3@YhggUmmcifWcbjYfg]cbfUhYZcfhifb]b[
WcbhUWhg]bhc`YUXg]g'$dYfWYbh"=bh\UhWUgY mciX
bYYXUVcih(('dYcd`Y]bh\Uhdcc`YUW\mYUf UbXmciX
WcbhUWhUVcih'+YUW\acbh\"
CZWcifgY mci`ÙXXbYkWcbhUWhgh\fci[\cihh\YmYUf
UbXmci``_YYdWiffYbhUbXdUghWighcaYfg]bmcifdcc`]Z
h\Yma][\hVimZfcamciU[U]b"
8Ub ZcfYlUad`Y aU]bhU]bgUHcdFYÙh]cbg\]d@]gh
cZgYjYfU`\ibXfYXdYcd`Y]bUgdfYUXg\YYh"<YfY[iÙf`m
idXUhYg]hk]h\bYkWcbhUWhgUbXY`]a]bUhYgh\cgYk\c
\UjYfYh]fYX gk]hW\YX^cVgcfUfYbc`cb[YfdUfhcZ\]g
hUf[YhUiX]YbWY"
2. Gather insight. CbWYmcijYhUf[YhYXmcif
aUf_Yh gdYbXUZU]fUacibhcZh]aYfYgYUfW\]b["Dih
mcifgY`Z]bmcifdfcgdYWhgg\cYgUbXUggYggh\Y]fbYYXg"
;cVYmcbX`]gh]b[mcifdfcXiWhgUbXgYfj]WYg.5g_mcifgY`Z\ckmcifgYfj]WYgWUbaYYhh\Y]fgdYW]WW\U``Yb[Yg"
GYUfW\ZcfUfh]W`Yg V`c[gUbXghUh]gh]Wgh\UhXYbYh\Y]f
dfcV`Yag UbXW]hYh\YgYfYgcifWYg]bWcaaib]WUh]cbg
k]h\h\Ya"
3. Create marketing collateral. To increase
UkUfYbYggcZmcifWcadUbm mcifgcìh]cbgUbXmcifgY`Z
fU]gYmcifdfc`Yk]h\aUf_Yh]b[Wc`ÙhYfU`"H\YgYaUhYf]U`gXcbh\UjYhcVY`Yb[h\m UbXmciXcbhYjYb\UjYhc
kf]hYh\Ya"6ihh\Ymg\ci`X]bWìXYUXYhU]`YXXYgWf]dh]cbcZWighcaYfgdfcV`YagU`cb[k]h\giddcfh]b[ghUh]gh]WgUbX#cfUbYWXchYg dìggcìh]cbgZfcaUbXfY`YjUbh
]bZcfaUh]cbUVcihmcifWcadUbm"MciWci`XX]ghf]VihY
h\]g]bZcfaUh]cb]bUV`c[ h\fci[\UbYkg`YhhYf Vm
posting articles on social media, or by creating and

sharing an infographic that shows a trending problem.
(In IT, an infographic might focus on customers not
reviewing service contracts.) If you need help on writing
or illustrating, hire an inexpensive freelancer (LinkedIn
and Elance are resources for finding talent) to create
marketing collateral for you.
Regularly reach out to your targeted audience to share
timely industry information like interesting articles, a
link to helpful research or a short white paper you wrote
(or that a freelancer wrote for you). Include your contact
]bZcfaUh]cbUbXcYfhcX]gWiggmcifdfcgdYWhgdfcV`Yag
UbX\Y`dh\YabXgcìh]cbg"
Dan tracks what he sends with entries in his Top
Relationship List to avoid sending anyone the same
article more than once. Occasionally he sends individual
personal emails to a very small group, but more often he
distributes the content as an email attachment or link
h\fci[\UbUcfXUV`YVi`_YaU]`]b[dfc[fUa]7cbhUWh
7cbghUbh7cbhUWhcfAU]`7\]ad ZcfYlUad`Y"K]h\h\YgY
you can prepare your marketing campaigns in advance,
gW\YXi`]b[h\YaZcfgdYW]WXUhYgUbXh]aYggcmciXcbh
\UjYhcgdYbXYjYfmAcbXUmacfb]b[kcbXYf]b[k\Uh
mci``gYbXcihh\UhkYY_"H\YgYdfc[fUagU``cYfkUmg
to track who opens your emails so you can better tailor
messages in the future.
4. Contact your prospects. Once white
dUdYfg Ufh]W`Ygcfch\Yf]bZcfaUh]cb\UjYVYYbgYbh ]hg
easier to call prospects as a follow-up rather than making

a cold call. Remember, people want to talk about themselves. Positioning the call as a time for you to learn more
about their businesses, their challenges and how they
fYÙhYhch\Y]bZcfaUh]cbmcijYgYbh]gVYhhYfh\UbUg_]b[
to take up their time to tell them about your products
UbXgYfj]WYg"
5. Build the relationship. Your ultimate
marketing goal is to develop a relationship and be a
problem-solver for your customers. As you prove to be
a trusted adviser by supplying helpful information, you
can demonstrate how your products solve their problems.
5hh\]gdc]bh ]hgh]aYZcfaUf_Yh]b[hchifb]bhcgU`Yg"
Share a product/service spec sheet with key parties at
prospect companies, engage with them in a Skype demo,
cfcYfUZfYYhf]U`cZh\YdfcXiWh"
Throughout the year, continue to expand your arsenal
cZaUf_Yh]b[WcbhYbh"7UhU`c[]h]bUgdfYUXg\YYhUbX
use your own Top Relationship List to track when
you send items. Depending on the length of your sales
cycle, you might need to send only two emails to each
prospect, or you could find yourself regularly sharing
content with your target market throughout the year as
mciVi]`XfYÙh]cbg\]dg"
Even after the sale, you can use these marketing-forsales techniques to stay in touch and keep leads warm.
8cbYf][\h W`]Ybhgk]``j]YkmcifYcfhgUgbcbh\fYUh!
ening common ground for future conversations. S
SUCCESSAPRIL201539
SUCCESS Foundation
A New Class
THE INTERNATIONAL POSITIVE EDUCATION
NETWORK , a new nonprofit program, rallies the
In the March
issue, Chelsea
Greenwood
wrote the Be
Your Own Life
Coach article.
support of teachers, parents, students and institutions

worldwide to shift education policy and practice toward
dcg]h]jYYXiWUh]cb XYbYXUgUXciV`Y\Y`]lcZUWUXYa]W
[fckh\UbXh\YXYjY`cdaYbhcZW\UfUWhYfUbXkY``!VY]b["
James OShaughnessy, chairman of the IPEN steering
Wcaa]hhYYUbXU@cbXcb!VUgYXYXiWUh]cbYbhfYdfYbYif
Zifh\YfXYgWf]VYgdcg]h]jYYXiWUh]cbUgWi`h]jUh]b[h\Y
a]bXh\fci[\`YUfb]b[h\YVYghh\UhgVYYbh\ci[\hUbX
said while developing the character virtues and other
skills you need to live a happy, successful and mean]b[Zi``]ZY]bh\YgYfj]WYcZch\Yfg"5bXUWWcfX]b[hc
=D9BgghUhYXdf]bW]d`Yg ghiXYbhgWUbVYhUi[\h[ccX
character, resilience, positive emotion, engagement and
meaning, and they need honesty, kindness, gratitude,
grit, self-control and curiosityto name just a few of
the priorities of a positive education to achieve success
UbXgUh]gZUWh]cb"
The idea for IPEN came a few years ago when
CG\Ui[\bYggm h\YbX]fYWhcfcZdc`]WmhcI"?"Df]aY
A]b]ghYf8Uj]X7UaYfcb X]gWiggYXh\YbYYXZcfVfcUX
education reform with professor Martin Seligman,
director of the Penn Positive Psychology Center at the
University of Pennsylvania and founder of the positive
dgmW\c`c[macjYaYbh"H\Y]fWcbjYfgUh]cb`YXhch\Y
Dcg]h]jY9XiWUh]cbGiaa]h]b@cbXcb]bCWhcVYf&$%'
k\]W\Vfci[\hhc[Yh\YfUVcih'$YXiWUh]cb Vig]bYggUbX
dc`]Wm`YUXYfgZfcaaUbmWcibhf]Yg"
It was decided that despite important differences
in approach, there was an agenda common to all of
ig CG\Ui[\bYggmgUmg"H\YfYgi`hkUgh\YWfYUh]cb
cZ=D9B"
H\YfghghYdhckUfXfYUW\]b[h\cgY[cU`g]gfYWfi]h]b[
like-minded individuals to sign the Manifesto for
Dcg]h]jY 9XiWUh]cb cb ]Dcg]h]jY!9XiWUh]cb"bYh" 6m
signing the document, people show their commitment
hcUX]YfYbh VfcUXYfkUmcZYXiWUh]b[mcib[dYcd`Y
CG\Ui[\bYggmgUmg"
40SUCCESSAPRIL2015
ANDREW J. ROSENTHAL
A nonprot initiative promotes positive education worldwide.
From left: James OShaughnessy and Martin Seligman
Over time, we intend to grow thousands of signatories

ZfcaYjYfmWcfbYfcZh\YYUfh\ k\]W\k]``YbUV`Yighc
g\ckdc`]WmaU_Yfgh\YghfYb[h\cZZYY`]b[h\UhYl]ghg"
This is important in making them change their approach
hcYXiWUh]cb"
=D9BgkYVg]hYU`gck]``ZYUhifYV`c[g fYgYUfW\ VYgh!
dfUWh]WY]bZcfaUh]cbUbXWUgYghiX]YghcYbUV`YdYcd`Y
hc]bhfcXiWYdcg]h]jYYXiWUh]cb]bhch\Y]fckb`]jYg"
KYfYdiV`]g\]b[Uacbh\`mbYkg`YhhYfUbXdÙbb]b[
on creating a journal, and our aim is to host a Festival of
Dcg]h]jY9XiWUh]cb]bgiaaYf&$%*O]bh\YIb]hYXGhUhYgQ
hcVf]b[h\cigUbXgcZdYcd`Yhc[Yh\YfhcXYVUhY `YUfbUbX
Wc`ÙVcfUhYk]h\cbYUbch\Yf CG\Ui[\bYggmgUmg"
SUCCESSaU[Un]bY79CGhiUfhD">c\bgcb\Y`dYX
cf[Ub]nY=D9B"Am\cdY]gh\UhZihifY[YbYfUh]cbg
can develop positive values as well as reach for and
UW\]YjY[cU`gh\UhVYbYhh\YaUbXgcW]YhmUgUk\c`Y
gUmg>c\bgcb k\c]gUaYaVYfcZh\Y=D9BghYYf]b[
committee and who, at the request of Seligman and
CG\Ui[\bYggm Ugg]ghYXk]h\h\YI"?"giaa]h"=b
&$$, >c\bgcbYghUV`]g\YXh\YGI779GG:cibXUh]cb
which strives for similar goals through its SUCCESS for
HYYbgdfc[fUa"KYkUbhYXiWUhcfghchYUW\dcg]h]jY
dgmW\c`c[m W\UfUWhYfUbXjUìYg"S
For more on IPEN, please visit iPositive-Education.net. To
contribute to or learn more about the SUCCESS Foundation,
which helps youths develop positive character traits, visit
SUCCESSFoundation.org.
Ignite Inspiration!
AR
RO
JIM
JO
SE
PH
MC
CL
EN
DO
NI
DARRE
II
N
IGL
CONNIE PODESTA
store.SUCCESS.com
LES BROWN
MA
XWE
LL
JOH
N C.
Your one-stop
personal-achievement
resource!
DEN
IS W
AIT
LEY
EY
COV
HEN
STEP
T
R
E
B
O
R
ZIG
Z
HN
HARDY
I
K
A
S
O
KIY
ER
N
DE
I
W
S
I
R
CH
HOR
C
A
N
SHAW
The Good Life,
K
Arianna Huffington has made it her lifes work to redefine success,

with a focus on mental and emotional well-being.
STEPHEN BUSKEN/GETTY IMAGES
by Chris Raymond
SUCCESSAPRIL201545
COURTESY OF THE HUFFINGTON POST
o understand Arianna, you

aighfghibXYfghUbX9``]"
6 cf b h c U Z U a ] ` m h \ Uh
escaped to Greece from Russia
Xif]b[h\YfYjcìh]cbcZ%-%+
9``]aYh\Yf\igVUbX UKcf`X
KU f == W cbW Ybh f Uh ]cb W U ad
gifj]jcf k\]`Y fYWcjYf]b[ Zfca
hiVYfWi`cg]g]bUgUbUhcf]iacihg]XY
5h\Ybg"6YZcfYg\Y`YZh\]a ZYXid
k]h\ \]g W\fcb]W d\]ÙbXYf]b[ g\Y
Vfci[\hhkcXUi[\hYfg]bhch\Ykcf`X"
CbYkci`X[fckidhcVYUbUWhfYgg Uih\cf
UbXach]jUh]cbU`gdYU_Yf"H\Ych\Yfkci`X
fibZcf[cjYfbcfcZ7U`]Zcfb]UUbXYghUV`]g\The
<i
b[hcbDcgh"
8Ygd]hY\Yf`]a]hYXaYUbg 9``]GhUgg]bcdci`cg
aUbU[YXhc[]jYVch\[]f`gh\YWcbj]Wh]cbhcW\UgYh\Y]f
XfYUag hYUW\]b[h\Yah\YbYfdc]bhgcZamh\c`c[m
`]hYfUhifY \]ghcfmUbXfY`][]cb"=b%-**g\YacjYXh\Y
ZUa]`mZfcaUcbY!
VYXfccaUdUfhaYbh
]b5h\Ybghc@cbXcb
g c % * ! m Y U f ! c ` X
5f]UbbUWci`XghiXm
Uh7UaVf]X[Y k\]`Y
5[Ud]mcib[Yf Vm
hkcmYUfgUhhYbXYX
h\YFcmU`5WUXYam
cZ 8fUaUh]W 5fhg"
K\Uh h\Y X]a]bi!
h]jY 9``] ÙW_YX ]b
ghUhifY g\Y acfY
Arianna Huffington, right, with
h\Ub aUXY id Zcf
her mother, Elli.
k ]h\ gdib_" 5 g U
FYX7fcggbifgY g\YcbWYghccXidhcBUn]gc`X]Yfg
UfaYXk]h\aUW\]bY[ibg W\Ug]b[h\YaUkUmZfca
Ub]bfaUfmh\UhkUg\UfVcf]b[hkc>Ykg"G\YWU``YX
]hh\YXUmg\YZcibX\Yf[]UbhgY`Z"
BYYX`YgghcgUm h\Ygdf][\h`maUhf]UfW\kUgU
hckYf]b[dfYgYbWY]b\YfXUi[\hYfg`]jYg"G\Y[UjY
aYibWcbX]h]cbU``cjYUbXibWcbjYbh]cbU`k]gXca
<i
b[hcbgUmgZfca\Yfk]bXck!`]bYXc
WY]bBYk
Mcf_7]hmg;fYYbk]W\J]`Ù[Y"
CZhYb9``]g`YggcbgkYfYX]gdYbgYX]bh\YZcfa
cZUWc`cfZiàYhUd\cf"=ZcbYcZ\YfXUi[\hYfgkUg
kU``ck]b[]bgcffck g\YXgUm 8Uf`]b[ îghW\Ub[Y
h\YW\UbbY`"MciUfY]bWcbhfc`cZh\YW`]W_Yf"
46SUCCESSAPRIL2015
=Z h\Y W\]`X kUg ghfi[[`]b[ k]h\ U hci[\ XYW]!

g]cb g\YXUXj]gY\Yfhc`Yh]haUf]bUhY"5``k\c
dUggYXh\fci[\9``]gfUX]Ubh`]ZYkYfYgiV^YWhhc
giW\WcibgY`]b["
K\YbUZUa]`mZf]YbX UgiWWYggZi`Vi]`XYf cjYf!
kY][\hUbXcihcZVfYUh\ ìaVYfYXidh\YghU]fghc
\YfUdUfhaYbhZcfUX]bbYf g\YgWc`XYX\]a"=Xcbh
WUfY\ckmcifVig]bYgg]g[c]b[mcifYbchhU_]b[WUfY
cZmci g\YgU]X"McifVig]bYgga][\h\UjYU[fYUh
Vchhca`]bY VihmciUfYmcifacgh]adcfhUbhWUd]hU`"
=hghh]b[ h\Yb h\Uh5f]UbbU<i
b[hcbgÙhYgh
Vcc_]gUX]gWcifgYcbUW\]YjYaYbhUbX\YU`h\"BYk`m
UjU]ÙV`Y]bdUdYfVUW_ H\f]jY.H\YH\]fXAYhf]Whc
FYXYb]b[GiWWYggUbX7fYUh]b[U@]ZYcZKY``!6Y]b[
K]gXca UbXKcbXYf]gXYX]WUhYXhch\]gìa]bcig
dfYgYbWY h\YkcaUbk\cg\ckYX<iZZ]b[hcbh\Y
kUmhcUaYUb]b[Zi``]ZY"H\ci[\h\YhYlh\iagk]h\
ghUh]gh]WgUbXYldYfhhYgh]acbm ]hg9``]gjc]WYh\Uh
Ub]aUhYg]h ]bZig]b[<i
b[hcbgkcfXgk]h\UbC`X
Kcf`Xk]gXca"KYfY9``]U`]jYhcXUm g\YXbcXciVh
VYcihfU[YXVmk\Uh\UgVYWcaYcZcif\iaUbWUd]hU`"
KYUfY Ugh\Ybck*(!mYUf!c`X<i
b[hcbkf]hYg
UgdYW]Yg\Y``!VYbhcbkcf_]b[cifgY`jYghcXYUh\"KY
\igh`YcihcZVYX]bh\Yacfb]b[hccihfibh\Y-!hc!)
gÙW_Yfghch\YcZZ]WY dckYfh\fci[\h\YXUmcbU
f]jYfcZWUY]bY h\YbXUg\\caYZcfUei]W_X]bbYf
UbXU`cb[b][\hk]h\cifÙdhcdg"GifY`m kYh\]b_
h\YfYaighVYh]aYZcfcbYÙghYaU]` cbYÙghd\cbY
WU`` cbYÙghgU`Ygd]hW\"K\YbU``Y`gYZU]`g kYhifb
hcacXYfbaYX]W]bYhc_YYdig[c]b[.V`ccXdfYggifY
d]``g Ubh]XYdfYggUbhg dfYgWf]dh]cbdU]b_]``Yfg"Bc
kcbXYf-*dYfWYbhcZ`YUXYfgUXa]hhcZYY`]b[VifbYX
cih UWWcfX]b[hccbY<UfjUfXAYX]WU`GW\cc`ghiXm"
K\UhkYcjYf`cc_]gh\YghU[[Yf]b[hc`Ù``h\Uh
bcbghcd\igh`YhU_Ygcbig"H\UhWcaaihYfhfU]b
XYfU]àYbhh\Uh_]``YXZcifUbX]bîfYXacfYh\Ub
*$cihg]XYBYkMcf_7]hm]b&$%'3=hkUgWUigYXVm
UbYb[]bYYfk\cbcXXYXcUhh\Yk\YY`"H\Y9llcb
JU`XYnc]`gd]`` h\Y7\U``Yb[YfgdUWYg\ihh`YX]gUghYf
UbXh\YbiW`YUfUWW]XYbhgUhH\fYYA]`Y=gÙbXUbX
7\YfbcVm`35``ZUh][iY!fYÙhYX"
=bÙhY&$$, YjYbZcfaYfdfYg]XYbh6]``7`]bhcb
k\cZUacig`mfUbcbZYkYfh\UbjY\cifgcZg`YYdU
b][\hk\]`Y\YkUg]bc
WY hc`X7BBUbW\cf5bÛ`]
FUc =bam`cb[dc`]h]WU`WUfYYf acghcZh\Ya]ghU_Yg
=aUXY =aUXYk\Yb=kUghcch]fYX"
<i
b[hcb]gbchh\Ycb`mcbYhcgcibXh\YUÙfa
cbh\]gacibh]b[Yd]XYa]W"KYUfYk\Uh=jYhYfaYX
<i
b[hcbDcgh was barely 2 years old, and
g\YkUgkcf_]b[%,!\cifXUmghcYldUbX
the growing media site. Time magazine had
îghbUaYX\YfcbYcZh\Y%$$acgh]bi!
ential people in the world, but she didnt
feel all that special, especially not after a
battery of medical testsMRIs, CAT scans
and echocardiogramsrevealed she was
BRIAN CAHN/ZUMA WIRE
REUTERS/LOU DEMATTEIS
JAMIE MCCARTHY/GETTY IMAGES

FOR THE TREVOR PROJECT
Giaa]hcZhYbk]h\UhciW\cZ9``]gU]f"
We are literally going to sleep our way to
the top, she said at a Washington, D.C.,
TED event in 2010.
None of that would have transpired,
however, were it not for a humbling
dYfgcbU`YldYf]YbWYh\Uh`YZh<i
b[hcbgc
dazed and confused, it changed the course
of her life.
***
H\Y kU_Y!id WU`` WUaY
on April 6, 2007, the day
Huffington found herself
sprawled on the floor of her
home office with a broken
cheekbone and a cut that
fYei]fYXjYgh]hW\Ygcb\Yf
right eyelid. She had literally
Wc`ÙdgYXZfcaYl\Uigh]cb
smashing her face on the desk
on the way to the ground. The
THEO WARGO/GETTY IMAGES FOR GLAMOUR MAGAZINE
COURTESY OF THE HUFFINGTON POST
a nation of walking zombies, says retired

Cornell psychology professor James Maas,
Ph.D., the author of Sleep for Success.
Were going through life, a majority of
us, half awake. And, he argues, chronic
fatigue leads to a whole bunch of problems:
Ug][b]WUbh]bWfYUgY]bUbl]Yhm ]ff]hUV]`]hm
depression, hypertension, obesity, type 2
X]UVYhYg WUbWYfUbX5`n\Y]aYfg dìgXY!
ciencies in reaction time, creativity, critical
h\]b_]b[UbXdfcV`Ya!gc`j]b[g_]``g"
According to Harvard Medical School,
sleep deprivation costs U.S. companies
$63.2 billion a year in lost productivity.
Without a full eight hours rest, it seems,
its mighty hard to function, much less
learn, communicate, decipher and, yes,
h\f]jY"H\Uhgk\m<i
b[hcbbXg\YfgY`Z
returning to the topic of healthy sleep time
and again in her public speeches. Thrive
sprang from a commencement address
she delivered at Smith College in 2013.
Before that, she had raised the issue at the
Massachusetts Conference for Women
and Clevelands Female Entrepreneur
Clockwise: Huffi ngton with her

daughters Isabella and Christina,
speaking at a campaign rally during
her run for governor of California in
2003, receiving a Glamour Women of
the Year Award from Barbara Walters
in 2011, interviewing former U.S.
Secretary of State Madeleine Albright.
g]ad`mgiYf]b[ZfcaVifbcih"=kUgbch
`]j]b[UgiWWYggZi``]ZY <i
b[hcbkf]hYg
in Thrive VmUbmgUbYXYb]h]cb"
Huffington had always been driven, a
kcf`X!WÙggcjYfUW\]YjYf"G\YgYfjYXUg
the first foreign president of Cambridges
legendary Debating Society in the early
+$g"G\YkfchY\YfZ]fghVYgh!gY``Yf The
:YaU`YKcaUb, at age 23 and then moved
to New York in 1980, charming her way into
SUCCESSAPRIL201547
MICHAEL RUBENSTEIN
48SUCCESSAPRIL2015
relationships with the citys power brokers

people like Ann Getty, Barbara Walters and
Nora Ephron. Six years later, she married
oil tycoon Michael Huff ingtonwho
worked as an arms control negotiator in
the Reagan Administrationand quickly
conquered the West Coast, eventually
helping her husband win election to the
House of Representatives while giving
birth to two daughters. Before launching
HuffPo 2005, she took a stab at elected
office herself, running for governor of
California in the recall race that launched
Arnold Schwarzeneggers political career.
But blacking out in 2007 convinced
Huffington she had to make changes,
present. I dont ever want to be in that

other place again.
In time she arrived at a new set of priorities. These emphasized the importance of
well-being, wisdom, wonder and a healthy
work-life balance. She learned to disconnect from the bustle and to live more in the
moment. She had long been a proponent of
meditation, yoga and prayer. Now she made
it a point to banish her cellphone and laptop
from her bedroom well before she went to
sleep. She cuddled up with a book instead
one that had nothing to do with work.
These days she encourages her employees
to follow her lead. She advises them to leave
their desks at lunchtime and use all 21 of
that he might have been a lot more interYgh]b[]Z\YX[chhYbjY"

For women, such thinking is even more
ominous. Those in stressful jobs are 40
percent more likely to contract heart disease
than other women and 60 percent more likely
to find themselves saddled with diabetes,
<i
b[hcbbchYg]b\YfVcc_"Gcg\YW\U`!
lenges her peers to take a stand, to put a halt
to the macho bravado that prompts sleep
deprivation and view those hours of muchneeded rest as performance enhancement.
***
<Yfc
WY`cc_gacfY`]_YUg]hh]b[fcca
equipped with two reading chairs, a pillowladen sofa, decorative lamps, framed photos
g6 K _

but you MYf
to take a step back from her punishing
schedule and her four BlackBerrys. She was
no stranger to self-improvement. Over the
years, she had explored everything from
homeopathy to firewalking to a cabbage
soup diet. We all talk about outer space
projectsgoing to the moon, going to
Mars, she says. Im much more interested
in the inner space projectexploring the
depths of who we are.
For that, there was no better guide than
Elli, who taught her daughtermuch like
the Greek philosophers of oldhow to ask
the right questions. What is a good life?
How do you make that a goal? What must
cbYXchcUW\]YjY]h3<i
b[hcbghUfhYX
with small steps, squeezing an extra half
hour of shut-eye into her madcap routine.
I didnt go directly from four hours to
eight, she says. I did it incrementally.
But every time I increased my sleep, Id
feel so much better that it would entice me
to do more. Because I liked that feeling. I
like that I can be here with you and fully
h\Y]fjUWUh]cbXUmg"G\YcYfgh\YaaYX]!
tation, yoga, and breathing classes. And
she tells them not to worry about checking
YaU]ÙZhYf`YUj]b[h\Yc
WY"
Huf f Pos refrigerators are stocked
with hummus, baby carrots, yogurt and
fruit. Huffington has also installed two
small nap rooms in the companys New
York offices. Each is outfitted with a
reclining, space capsule-like EnergyPod
that provides ambient noise to promote
\]VYfbUh]cb"Hc[\hh\Ygh][aUUhhUW\YX
to such midday respites, she points to
famous nappers such as Leonardo da
Vinci, Thomas Edison, Eleanor Roosevelt,
John F. Kennedy and Kobe Bryant. For
men, she concedes, going without sleep
has sadly become a symbol of virility, a
chance to impress colleagues with devotion to work. I once had dinner with a
man who bragged to me hed only gotten
four hours of sleep the previous night, she
recalled in a 2012 blog post. It was not
easy to resist the temptation to tell him
and books lining the shelves and end tables.

In fact, the conference-call phone that sits
on the glass table she uses as a desk is the
lone giveaway that this is indeed a workgdUWY"=bhmd]WU`;fYY_ZUg\]cb <i
b[hcb
showers visitors with offeringsshelled
walnuts, green tea and grapefruitbefore
settling into a chair to chat.
We now have so many examples of supergiWWYggZi`dYcd`Yk\cUfYbchZi```YX k\c
have sacrificed their health on the altar
of success, who somehow are filled with
anxiety or depression or cant sleep, she says,
dc]bh]b[hcfYWYbhUgWcg]bbUbWYUbXdc`]!
tics, the many wise leaders who have imperiled the public with their dumb decisions.
To solve the larger problems confronting
the nation, Huffington believes, its not
enough to simply prescribe more bed
fYgh"KYaighW\Ub[Yh\YjYfmXYb]h]cb
cZ giWWYgg"
If you think about it, success in the
beginning was really about having a good
life, she says. What is a good life? the
SUCCESSAPRIL201549
Inspiration and feel-good stories to celebrate

International Happiness Dayand you.
by Patty Onderko
appiness is not a
frivolity or a luxury,
says Ban K i-moon,
secretary-general for the United Nations.
While some may deem happiness the silly,
featherweight dominion of pop songs and
animated moviesgrumps may even critiW]nYh\YeiYghZcf]hUggY`g\^cmUbXkY``!
being are serious business. Research has
shown that happy people are healthier, live
longer, give back more to their communities, cultivate stronger family and social
ties, and even make more money. The very
stability and well-being of every family,
school, neighborhood, town, state and
countryindeed, nothing less than the
future of humankind and our planet
depends on the personal happiness of
each and every one of us. The pursuit of
happiness has been recognized as a right
in the United States since the countrys
inception, but in 2011, the United Nations
acknowledged happiness as a universal
goal and aspiration, one that should be
encouraged and supported by the highest
laws of every land. In 2012, all 193 member
states of the U.N. General Assembly
agreed to declare an International Day of
Happiness, to be celebrated annually on
March 20.
[Happiness] is a deep-seated yearning
shared by all members of the human family.
52SUCCESSAPRIL2015
It should be denied to no one and available to all, Ki-moon wrote last year in his
message for the day. The International Day
of Happiness is a chance to remind the
global community that the well-being of a
people does not depend solely on the gross
domestic product (GDP) of their nation
(in fact, the opposite is true: The GDP of
a nation is determined in large measures
by the well-being of its inhabitants, say
economic psychologists such as Daniel
Kahneman, Ph.D.).
In the West, we have more financial
security and many more creature comforts
than at any point in history, yet our overall
life satisfaction has not increased, and our
rates of depression continually rise, says
Vanessa King, a board member and organizational leader at ActionforHappiness.org,
Ubcbdfch[fcidUbXacjYaYbhZcfdcg]!
tive social change that partners with the
U.N. to spread the message of happiness
and its impact on society. We need to think
more broadly than materialistic growth
and think about growth in other areas,
she says. The field of positive psychology,
led by Martin Seligman, Ph.D., author of
Learned Optimism, Authentic Happiness
and Flourish \UgYjc`jYXhcXcîghh\Uh"
By researching how our strengths can
work for us (rather than how our weaknesses may work against us), positive
psychologists have amassed a portfolio

of ev idence-ba sed ways to increa se
k\Uh gW]Ybh]ghg WU`` giV^YWh]jY kY``!
being (SWB) and we call happiness.
Expressing gratitude, performing random
acts of kindness, exercising, making
time for friends all intuitive feel-good
activities that can make a measurable
X]YfYbWY]bmcif`]ZY"?]b[ k\cghiX]YX
with Seligman at the Positive Psychology
Center at the University of Pennsylvania
in Philadelphia, synthesized the data
into 10 simple stepsand a wonderful
acronym, GREAT DREAMthat we can
all take to create happiness in our lives
and the lives of others.
So think of this March 20, the third
annual International Day of Happiness, as
_]W_]b[cbchîgh&(\cifgVihUmYUf
and a lifetime, hopefullyof positivity,
aYUb]b[ gUh]gZUWh]cbUbX^cm"H\YW\Ub[Yg
you make in your own life will feel good,
for sure, but theyll also have a ripple
effect that will inf luence your friends,
your co-workers, your kids and their
Zf]YbXg Wc!kcf_YfgUbX_]Xg"H\]gghi
is catching, King says. When youre
around people who are pessimistic, you
start to get down, too. Luckily, the reverse
is also true. International happiness, now
and in the future, depends on you. And it
ghUfhghcXUm"
SUCCESSAPRIL201553
Mood Makeovers
Ever thought of yourself as a gloomy or anxious person who can never change? Or have you been through a tough time that has made
\Udd]bYgggYYacihcZfYUW\3GcX]Xh\YgYZc`_g"6ih h]fYXcZU`kUmg`cc_]b[cbh\YXUf_g]XY h\YmaUXYUWcbgW]cigXYW]g]cbhc]dh\Y]f
dYfgdYWh]jYhcUacfYdcg]h]jYcbYUbX`ìdh\Y]fdfcjYfV]U`Widgig]b[h\YWcbWfYhYhcc`gdfcjYbhcVccghkY``!VY]b[Vmdcg]h]jY
psychology research. See how they made the switch and use their strategies to lighten up your outlook, too.
PATRICK GARMOE, 38
Omaha, Neb.
Occupation:
9!WcaaYfWY aUbU[Yf
at Travelex Insurance
GYfj]WYgUbXWc!ZcibXYfcZ
CourseExplorations.com
(a site that helps match
people with the best online
courses for them)
Motivation:
Five years ago, weighed down by
disappointment and uncertainty after losing his post at the Duluth
News Tribune as a business reporter, Garmoe needed more than a
new job. In journalism, I felt like I was always surrounded by cynical
people, and I was naturally drawn to them. But they were making me
UacfYbY[Uh]jYdYfgcb"K\Yb=ZcibXkcf_]bUX]YfYbhY`X =aYh
more positive people. I liked how they were actually excited about the
future and how they could make it better, rather than focusing on
what was wrong. I wanted to be more like them.
Positive practices:
1. Journaling. I journal for about 10 minutes every day on an
UddWU``YX8UmCbYO8UmCbY5dd"WcaQ"=Xcbh\UjYUbcW]U`
template for what I write about, but I usually think through the
day and realize all the things Im thankful for. It helps me stay
focused on what really matters in life and keeps me appreciative
of all the ways Im blessed.
2. Cutting back at work. I realized that the hours I spent at work
did not necessarily determine how successful I was. So I started
gh]W_]b[hcUfY[iÙfkcf_gW\YXi`YcZ-hc) UbX=ei]hW\YW_]b[
emails at night and on weekends. That gave me more time for
exercise and sleep, both of which helped me feel more productive
and focused when I was working, and not nearly as stressed.
3. Dealing with anger issues. Losing my composure a few times
over trivial issues made me realize I needed to handle disappoint!
ment in a healthier way. The Anger Workbook by Les Carter and
Frank Minirth as well as the book Boundaries for Leaders by
Henry Cloud, Ph.D., gave me a mental tool chest for helping me
manage frustrations. Ive learned that a bad day or a failed project
does not in any way signal that I was a failure.
Inspiring reads:
Getting Things Done by David Allen
48 Days to the Work You Love by Dan Miller
Happy ending:
My life is far brighter than it used to be. I used to be so negative,
Viham[Ùgg]gUVcih+$dYfWYbhZi`àcghXUmg ]bghYUXcZîghU
eiUfhYfcfgcZi```]_Y]higYXhcVY"
KRISTA RAUSIN, 44
Cape Coral, Fla.
Occupation: Author
Motivation:
=b&$$' FUig]bg%$!mYUf!c`XXUi[\hYfkUgdUfU`mnYXZfca
the waist down in a car accident. I felt so lost. I didnt know
how to parent a child in a wheelchair, but I knew I had to be
positive for her. There had to be a change.
Positive practices:
1. Keeping a gratitude journal.H\YfghmYUfUZhYfh\YUWW]!
dent, I would wake up every morning and say thank you and
then write down the things I was thankful for. It helped me
ghUmWUàUbXcdh]a]gh]Wh\fci[\YjYfmh\]b["Bck=U`hYf!
nate writing in my gratitude journal with meditating.
2. Meditating. I have Deepak Chopra and Oprah medita!
tions on my computer. Afterward I write down the focus
of that days meditation on a notepad so that later in the
UZhYfbccb ]Z=aZYY`]b[cjYfk\YàYX =WUb]dh\fci[\
the notes with all the positive phrases, like Change your
intention and you change your path, by Chopra.
3. Running as a family. My daughter discovered racing
wheelchairs when she was in middle
school and she has raced in 11
marathons so far, many with
my husband. Ive started
to train with her, too.
K\Yb=kUg]bamhYYbg
and 20s, I used to worry
about my weight and was
always down on myself.
But now that I see the
connection between mind
and body, I feel stronger
and braver than ever.
Inspiring reads:
The Power of Now by Eckhart Tolle
Firstlight and When the Heart Waits by Sue Monk Kidd
Fire in the Heart by Deepak Chopra
The Secret and The Magic by Rhonda Byrne
The Happiness Advantage by Shawn Achor
Happy ending:
Rausin has written the kids books Mystic and Elle & Buddy
under the name K.D. Rausin. They both feature strong female
protagonists who use wheelchairs. She speaks at schools about
racing wheelchairs and setting goals no matter what your
ability. Her daughter is on the wheelchair track team at the
University of Illinois.
SUCCESSAPRIL201555
Oh Ha ppy Da y!
ANITA MAHAFFEY, 57
San Diego
Occupation: CEO of Cool-Jams.com, a manufacturer and
retailer of specialty sleep products
Motivation:
After her third tough battle with a recurring head cancer cost her her left eye
and eyelid, she needed to learn to
love myself again. About a year later,
I looked at myself in the mirror
and decided that if cancer didnt
beat me, how the heck could I let
the loss of my eye beat me down?
=Wci`XbhW\Ub[YcfWcbhfc`k\Uh\UX
happened, but I could change how
=h\ci[\hUVcihh\]b[g"CbWY=aUXY
the decision to move on, I felt lighter and
more free.
Positive practices:
1. Performing random acts of kindness. I start my day by
thinking about how I can make life good for those around me.
I try to commit at least 10 acts of kindness each day. I might
let someone go ahead of me in line at the grocery store or send
a complimentary product to someone who has written to my
WcadUbmh\Uhh\YmWUbhUcfX]h"K\YbdYcd`YUfcibXaYUfY
positive and happy, it comes back to me in a big way.
2. Exercising every day.K\Yb=ah]fYXcfkcfbcih =`]ghYb
hcamVcXmUbXîgh[cZcfUaY``ckkU`_"K\Yb=a
feeling more energetic, I go on a long hike, run, or practice Pilates or yoga. The key point is that Ive committed
to exercising every day for the rest of my life.
3. Eating chocolate. I dont want another bout of cancer
in my lifetime, so I try to eat mostly unprocessed foods,
fruits and vegetables. I love chocolate, though, so
= ]bXi`[Y]bU`]hh`YV]hYUW\XUm"5fcibX(cW`cW_YjYfm
afternoon, I have my chocolate, a latte, and I think about
all the things Im grateful for especially my health.
Inspiring reads:
H\Y+<UV]hgcZ<][\`m9YWh]jYDYcd`Y by Stephen Covey
H\YDUh\hc@cjY.Gd]f]hiU`GhfUhY[]YgZcf<YU`]b[ by
8YYdU_7\cdfU
Happy ending:
=bckZYY`h\Uhh\YWUbWYfkUgU[]Zhh\UhU``ckYXaYhcbXcih
who I really was inside. I focused on my strengths instead of my
Ukg UbXVYWUaY\YU`h\]Yfd\mg]WU``mUbXYach]cbU``mUgUfYgi`h"
=[U]bYXgcaiW\WcbXYbWY"DYcd`YghUfhYXhY``]b[aY\ckaiW\
younger I was looking. Its interesting what happens to your body
when your mind is not dragged down by inner turmoil!
56SUCCESSAPRIL2015
FATIMA SCIPIO, 41
Trenton, N.J.
Occupation: Social worker
Motivation:
Scipio got on the positive track early. I had just come home
from college and had no idea what I was going to do. I was a lost
mcib[[fUXiUhYhfm]b[hcbXh\YdifdcgY]bam`]ZY"
Positive practices:
1. Creating vision boards. Ive always made vision boards
h\Uh=``k]h\]aU[YgcZh\]b[g=X`]_YhcUW\]YjYUbXeichYg
h\Uh]bgd]fYaY"F][\hbck=\UjYU]YfZfcah\YHf]VYWU
Film Festival on it because Id like to write a screenplay. I put
it on my dresser so that I see it every morning when I get out
of bed. Looking at my dreams in the face on a vision board is
very motivating.
2. Counteracting negative thoughts.K\YbUbY[Uh]jYh\ci[\h
enters my mind, I immediately think of something positive
to counteract it before it plants itself too deeply. For example,
I didnt speak to one of my closest friends for over a month.
I had been calling her, and she didnt return my calls. I could
have thought that the friendship was over and wondered what
I did wrong, but I knew there was probably a good reason.
Turns out, her phone was not working, and her work schedule
was hectic on top of being a mother. It
had nothing to do with me.
3. Praying. My friends
and I have a daily prayer
time with each other.
I am so grateful to
have these women
k\c\c`XaYid"
Inspiring read:
H\Y5`W\Ya]gh by
Paulo Coelho
Happy ending:
The dreams on her
vision board have led
Scipio to become an berentrepreneur: In addition
to her day job, she has founded a
bcbdfchcf[Ub]nUh]cbWU``YXMcib[9bhYfdf]g]b[G]ghYfgUb
entrepreneurial program for girls aged 8 to 17); wrote two
books, including 6cgg@UXm.+@]ZYDf]bW]d`YghcFY][b]bh\Y
BYk9Wcbcam/and owns a commercial cleaning business.
K\Yb\Yfach\YfX]YXÙghmYUf GW]d]ckUgXYjUghUhYX"6ih
her positivity practices armored her with a resilience and
appreciation that allowed Scipio to use her mothers memory
as motivation.
Leading
58SUCCESSAPRIL2015
Innovation
How to mine your teams
collective genius
for breakthrough work
by Patty Onderko
Historically, weve thought of leaders and innovators as
belonging in two distinct categories. George Washington,
Winston Churchill and Franklin Delano Roosevelt: Those
are leaders. And legends such as Leonardo da Vinci, Thomas
Edison and Albert Einstein go in the innovators group,
right? Well, maybe.
6ih]bhcXUmgkcf`X kYWUbhUcfXhcgYdUfUhYh\Yhkc
says Linda Hill, a professor of business administration and
the faculty chair of the Leadership Initiative at Harvard
Business School. Building organizations that can innovate
is the critical leadership task for the foreseeable future, Hill
says. Leaders today have to enable, encourage and recognize
hfiY]bbcjUh]cb k\]W\g\YXYbYgUgh\YWfYUh]cbcZgcaY!
thing new and useful. But how? That question is at the heart
of what leadership means in this new century.
To answer it, we must reexamine many of our beliefs about
what it means to be a good leader. Just as we imagine all
innovators as genius tinkerers who gaze at the stars, we
YlU`h`YUXYfgZcfVY]b[ZYUf`Ygg U``!_bck]b[dUfYbhU`[ifYg
k]h\UdYbW\UbhZcffi`YgUbXkY``!aYUb]b[X]gW]d`]bY"6ih
h\UhWcbWYdh]cb]gcihXUhYX gUmg<]`ÙbX\YfWc!Uih\cfgcZ
Collective Genius: The Art and Practice of Leading Innovation.
For more than 10 years, she and her team shadowed
YlYWih]jYgZfcaaUbmcZhcXUmgacgh]bbcjUh]jYWcadU!
niesGoogle, Pixar Animation Studios, eBay, Volkswagen,
<7@HYW\bc`c[]Yg DnYf =6AUbXacfY`cc_]b[Zcfh\Y
common keys that enabled each of those organizations
to consistently innovate and excel in rapidly changing
SUCCESSAPRIL201559
Harvard Business Schools leadership expert
Linda Hill, Ph.D., on:

being a boss: One of the hardest parts about being a boss is getting the right balance
between being a friend, being friendly and caring, and making good business decisions. So
many people get it wrong. Many of the people I work with are my friends, but my ultimate
responsibility on the job is to the enterprise. If theres a conict between [Harvard Business
School] and a friend, I choose the school, and that can be painful. And yes, some of my
relationships have suffered because of decisions that I had to make on behalf of the school, but
most people would say Ive been honest about it. You always have to be caring, especially if you
have authority over someone.
women in leadership: As humans, were more likely to bet on the potential of the person who
is most like us. If its all men in leadership, you can guess who they bet on the most. The research
is clear that a woman needs to work a lot harder than her male peers to gain the trust [of her
male supervisors]. So what happens is that women arent getting access to the most important
assignments, and they become de-skilled and lose condence. We need to face up to the fact that
very few companies are meritocracies. We need to start being more formalized and honest about
who gets which assignments [and promotions] and why. Im very frustrated at this point that the
numbers [of women in leadership positions in business] are not more proportionate.
how powerlessness can corrupt: The reason I became a professor is because Im interested
in economic development. I wanted people to be able to give voice to their values and have
good lives. When people say they had no choice but to act a certain way that was inconsistent
with their values, its because they felt they had no power or agency. And I want everyone to
have the choice to lead their lives according to their values.
the similarities between business leadership and parenthood: I think to be a parent you need to
be empathic, and you need that in business, too. You try to understand the person who is sitting
in front of you and look at him as a separate being. And be present! Sometimes when Im with
my [12-year-old] son, I have to say to myself, Linda, youre not being fully present! He calls me
annoying, but he left me a voice message the other day saying that he was my biggest fan.
chance to integrate ideas and expand
peoples thinking if you dont collaborate.
When Luca de Meo joined the marketing
team at Volkswagen in 2009 (he would
VYWcaYW\]YZaUf_Yh]b[c
WYfUmYUfÙhYf
he invited more than 70 VW marketers
from cities all over Europe to a two-day
Berlin design lab he called Marketing
Worx! The goal was lofty: Create a global
brand identity. What many leaders may
have considered a too many cooks situUh]cb 8YAYcZY`hkUgUbcddcfhib]hmhc
Wc`ÙVcfUhYXYYd`m gYYk\YfYh\YVfUbX
fYU``mghccX UbX[YhYjYfmcbYcbVcUfX
creatively. Unlike in the normal daily life
cZh\Ycf[Ub]nUh]cb YjYfmcbYkUgVY]b[
]bj]hYXcfYjYbdig\YXhcVYUWc!XYg][bYf
cZgcìh]cbg bchîghUb]ad`YaYbhYfcZ
ch\Yfg]XYUg \YkfchYcZh\YYjYbh"
Allow for conict. When you bring

people from different backgrounds
WfYUh]jYUbXgU`Yg gUmX]gU[fYYaYbh]g
bUhifU`"=bghYUXcZWU``]b[]hWcbZ `]Wh
\ckYjYf <]`` ÙVY`g h\]g X]gU[fYYaYbh
creative abrasion and says its necessary for innovation. You cant think
of something new unless you are being
dig\YXhch\]b_]bbYkX]fYWh]cbg UbXmci
cant do that unless youre engaging with
people who have different viewpoints.
Acghcf[Ub]nUh]cbggbicihUbmUaYcZ
hYbg]cbcfWcb]Wh Vih]h]gh\Y]bbcjUh]jY
`YUXYfg^cVhcghc_Yh\YfYgîghYbci[\
to spark ideas without getting anyone
VifbYX"<ck3
G\ckUddfYW]Uh]cbk\YbdYcd`YcYf
]XYUgUbXcd]b]cbg YjYb]ZmciXcbh
accept or agree with them.
Share stories from your career of how

disagreements led to success.
5g_ <ckWUbkYWcaV]bYh\YgYhkc
cddcg]b[]XYUg3K\UhWUbkYhU_Y
ZfcaYUW\]XYUhcWfYUhYUbYk]XYU3
<]``gi[[Yghgg\]Zh]b[ZfcaY]h\Yf!cf
thinking to both-and thinking.
FYg]ghk\Uh<]``WU``gibbYWYggUfm
ghfiWhifYUbXgmghYagZcfYlUad`Y
having to go through gatekeepers who
may or may not pass your idea along
which prohibit everyone from participating in the process and allow teams to
dismiss each other more easily.
Dont lock down a path until

you absolutely must. The ideas so far
UfYUXa]hhYX`m]bY
W]Ybh UbXY
W]YbWm]g
cbYcZh\YfghgUWf]WYgmciaU_Y]ZmcifY
(Continued on Page 86)
SUCCESSAPRIL201561
SHARE!
THE
JIM ROHN
GUIDE SERIES
The timeless wisdom of Jim Rohn in concise, easy-to-read

48-page pocket-size guides. Perfect for sharing with friends,
family, business associates, clients and prospects.
Time Management Personal Development
Leadership Goal Setting Communication
Buy individually or as a complete set.
Quantity discounts available!
EIGHT
MISTAKES
MOST
ENTREPRENEURS
MAKE
SUCCESS Publisher Darren
Hardy explains why following
conventional wisdom when
starting a business is a
deadly trap and shares how
you can defy the odds.
by Darren Hardy
SUCCESSAPRIL201563
EIGHT MISTAKES
EUREKA!
You have an idea for a new business. You are

sooo excited that you start telling your friends
UbXZUa]`mUVcih]ha]ghU_Y"MciUfYWcbXYbh
this product solves a big problem in the market
(mistake). You make a vision board and start
drafting your business plan (mistake). You recruit
some family members and an enthusiastic friend
to work with you on it (mistake). You know you
are ready and prepared (mistake) and willing to
do whatever it takes to make this work (mistake).
All the above may sound like good things, but
following the textbook approach to entrepreneurial success is your biggest mistake of all.
Guess what: 66 percent of businesses fail
within eight years. Why are the odds so long even
for people who go out of their way to do everything exactly right? Thats what I set out on a
mission to discover.
The answers were startling. All the assumptions for this high failure rate (capital, location,
credit, inventory management, and competition)
were wrong. Overwhelmingly, failure was not
due to outside factors, but to an internal one.
And it wasnt economicit was emotional. The
unexpected and terrifying havoc experienced in
an entrepreneurs life is the greatest factor in why
most new business owners give up or go belly-up.
But its not going to happen to you. Not now.
Read, study and implement these preventive
measures to ensure the full potential of your
eureka moment.
64SUCCESSAPRIL2015
MISTAKE NO. 1
BEING A BIG THINKER and
trying to dent the universe.
As renowned universe-denter Sir Richard Branson
has said, when the first Virgin business began 40
years ago, there was no grand planespecially not
for a behemoth that would eventually employ 50,000
people around the globe. Had we tried to plan for such
a future, Branson once told Entrepreneur, we would
certainly have messed it up.
If you begin with illusions of grandeur, youll probably never get started, or as Sir Richard said, you will
mess it up. You will overestimate your projected sales,
you will overbuild and overspend on the perfect scalable systems, and while you are dreaming of your
contribution to human progress, you will miss payroll.
And then its game over.
Instead, start small. Start where you are. Ship what
youve got. Sell something today. Then improve. Focus
on just getting better every day, rather than on some imagined, lofty goal.
Now, Im not telling you to never set goals. In fact, if you dont give
yourself some direction, youll wander aimlessly into bankruptcy. But on
a day-to-day, practical basis, thinking too big paralyzes you and keeps you
ZfcaXc]b[Ubmh\]b[UhU``"Mci[ifY]ZmcifdfcXiWhcfgYfj]WY]gbhfYjcì!
tionary yet or youre not changing the world, you have a convenient excuse
to wait, delay and continue to aim, aim, aim rather than work, work, work.
Youve heard it before, The journey of
a thousand miles begins with a single
step. Think about todays step. Then
w ith each step you take, work on
growing and getting better. In due time,
you might travel so far in your constant
growth that the world feels your step and
is slightly dented by it. It can happen!
Look, if youre going to get better, you have to

push yourself. If you push yourself, youre going
to fall. If youre not falling, youre not pushing.
Falling is part of getting better.
MISTAKE NO. 2
BEING EXCITED...
and expecting those
around you to be
excited for you.
Someone once asked me, How
successful does a person need
to be? I replied, Ah, I guess, as
successful as you can be. He said,
No, just more successful than your
brother in-law. Meaning, your
wife will be happy with you and
her life as long as its better than
\Yfg]ghYfg"
Like it or not, people are constantly comparing themselves
to each other. We only know how good or bad something is by
contrastits good, compared to what? Its easy for people to
read about celebrities and other superstar achievers and see
their success as something out of reach. But if someone in their
immediate circle, someone just like them, breaks out of the herd
of mediocrity, it eliminates all excuses. And most people have
become quite attached to their excuses. When you overcome
similar obstacles and succeed, youre making them look bad and
feel bad. Your success disturbs their status quo, and their ego
becomes vengeful.
Oh, sure, theyll say theyre happy for you. Theyll say they
support you and your dreams. But secretly (maybe even unconsciously), they are hoping you will fail. They are hoping you will
prove them right, that the fears that are holding them back from
also becoming a successful entrepreneur are valid. They may even
engage in covert tactics to sabotage your ambitions with weapons
of doubt, teasing, mockery, sarcasm and innuendo to ensure they
are right and their ego is once again secure.
Its natural to feel excited about your possibilities and potential,
but dont get carried away. Prepare yourself for the emotional
turbulence ahead, including the negative voices of the people in
your life.
MISTAKE NO. 3
BEING IN LOVE WITH
YOUR PRODUCT and not
your client.
You are passionate about your
product. You have spent countless hours working on it to make
it excellentthe best there is.
Unfortunately, the No. 1 seller in
any category is probably not the
best product. Look around you.
Whats the No. 1-selling restaurant in
the world? How about the best-selling
automobile, wine, insurance or face
cream? The best-selling brand is rarely the one
with the very best product. Instead, the No. 1-selling product in
every category is owned by the person who is the best marketer.
Like it or not, your product accounts for only 10 percent of
your businesss success, with 90 percent coming down to sales
and marketing. I am hereby putting you on notice: You are not in
the dry cleaning business, the insurance business, the mobile app
business or whatever industry covers your awesome product. You
are in the sales and marketing business, period. So you need to
become an expert at sales and marketing.
H\YfghghYd3:U``]b`cjYk]h\mcifdfcgdYWh]jYW`]Ybh"Mci
must learn how to get inside the head and heart of your prospective clientto feel his desires, hopes, fears and problems. Learn
how to transmit this love through your sales and marketing
communication, and connect with the client heart to heart.
Only when your sales and marketing are on board will your
clients get on board. Then they will beat a path to your revolutionary product and fund your big dreams.
MISTAKE NO. 4
BEING CHEAP and
not investing enough
in people, marketing
andlearning.
Adages become adages because
they are tr ue. It takes money to
make money, is a perfect example.
In grow ing your business, there are a
thousand ways to spend your money, but
there are three that matter most: people,
SUCCESSAPRIL201565
EIGHT MISTAKES
marketing and personal growth (learning). Lets focus on

people here.
As Jack Welch, former CEO of GE, said to me during an interview, No matter the innovations and changes in the marketplace,
h\YcbYh\]b[h\Uh\UgbhW\Ub[YX]gOh\UhQh\YhYUak\cY`Xgh\Y
best players wins. In todays dynamic and highly competitive
marketplace, the main battle is for talent.
Check out Darren Hardys free video
series @ 8TragicMistakes.com.
You cannot pay too much for the best. In fact, A-level talent is
very inexpensive: A players will always produce above the wholesale price you are paying. But B and C players are very costly in so
many ways.
Considering that the largest portion of your operating costs is
likely to be consumed in salaries and wages, it is critical that you
get team-building right. Just one bad hire can sink you and your
business. The cost of hiring a poor performer is not simply what
you paid them. Its much higher. When you consider the time and
resources youll spend to replace them, the value of lost opportunities, and the chemotherapy your organization must undergo to
stop the cancer they usually spread, the cost of a poor-performing
team member is up to 15 times their annualized salary. Invest
up-front in quality people.
MISTAKE NO. 5
BEING LIKE YOUR
FATHER... and repeating
the leadership sins
of the past.
If you havent looked around
recently, you might have
missed some fast, dramatic
change! Because technology
has reached several tipping
points, we are liv ing not
through a state of linear progress, but in a time when change
happens at an exponential pace.
Futurist Ray Kurzweil describes this
phenomenon in his essay The Law of Accelerating Returns.
He says, We wont experience 100 years of progress in the 21st
centuryit will be more like 20,000 years of progress (at todays
rate). Put it this way: Well be developing the skill set to captain
66SUCCESSAPRIL2015
the Starship Enterprise rather than holding the reins on a horse

and buggy.
The patriarchal, top-down, do-it-because-I-said-so leadership
ghm`Yk]``bchkcf_]bh\Y&%ghWYbhifm":cfh\Yfghh]aY]b\iaUb
\]ghcfm kYk]``\UjYjY[YbYfUh]cbg]bh\Ykcf_ZcfWYUhcbWY":Uf
more women are working. Minorities will soon be the majority.
H\YÙbXgWUdYkUgX]YfYbhZcfmcifZUh\YfUbXch\YfUih\cf]hm
[ifYgZfcah\Y&$h\WYbhifm"@YUX]b[VUgYXcbk\UhkYgUk
experienced and learned in that era would be wrong.
In the old days, economic competence was an entrepreneurs
most important skill. Now emotional intelligence has replaced it.
<iaUbWUd]hU`\UgfYdÙWYXbUbW]U`WUd]hU`/k\YfYcbWY`YUXYfg
set organizational controls, now they must foster collaboration.
Once the goal of the leader was to develop followers. Now it should
be to make leaders out of everyone.
MISTAKE NO. 6
BEING AMAZING...
and trying to do
itall.
Our culture celebrates
those who check of f
sprawling lists of tasks
every day. We exclaim
how busy, stressed
and overwhelmed we
are as if it were some
badge of honor.
It s n o t . T h i s
approach will cost you
everything: your personal
life, your business and all of
your dreams. In order to grow a business, you have to allow it to grow beyond you.
Think of yourself as the head coach. Your job is to draft the
game plan, recruit the players, and get them trained and equipped
to perform at their best. Then watch from the sidelines. If you
jump in and start throwing, catching, blocking and tackling, your
business will never win the Super Bowl. Imagine Bill Belichick
running to catch a pass during a game!
When you try to do it all, you bottleneck your business and
you become the constraint to its growth. Think of yourself as the
great talent broker. You are paid to bring the right people together
and help them do the work. When you have set the stage for their
success, stay out of their way.
MISTAKE NO. 7
BEING
SUCCESSFUL... and
avoiding belly flops.
The entire universe is built on duality.
Just as you cannot have day without
night, up without down or good without evil,
you cannot have success without failure. Its
bchdcgg]V`Y"
As a matter of fact, the process of success is a
sequence of progressive failures.
If you are succeeding only moderately, its
because you arent doing enough to challenge your
limits. My father taught me this on the ski slopes when I was 8
years old. At the end of the day, I ran up to him, excited to report:
Dad, I skied by myself all day and didnt fall down once! He
`cc_YXUhaYUh`mUbXgU]X KY`` h\YbmciX]Xbh[YhUbmVYhhYf"
Sensing my disappointment, he explained, Look, if youre
going to get better, you have to push yourself. If you push yourself,
youre going to fall. If youre not falling, youre not pushing. Falling
is part of getting better.
The only way to accelerate your success is to speed up your
ZU]ìfY"DifgiYZU]ìfYk]h\dUgg]cbUbX^cm"K\YbmciXcZU``
celebrate it. Youve grown.
The only thing holding you back from realizing your potential and accomplishing any goal your mind can conceive is fear.
If you can learn to turn fear into funsomething you pursue
rather than avoidthe top to your potential will pop open and
out will pour your greatness.
MISTAKE NO. 8
BEING SMART... and
not seeking the help
you need.
M i c h a e l Jor d a n d i d nt
win a championship for his
f irst seven pro sea sons.
A nd t hen Ph i l Ja ck son
became the Chicago Bulls
head coach, and the teams
for t u nes soon cha nged.
Kobe Br ya nt spent fou r
years trying in vain to win a
title. Then Jackson went to the
Lakers. The difference in both instances wasnt the playerit

was the coach.
I bet you are already good. But in order to become great, you
need help, as every superstar does.
Invest in your learning and growth. If there is one common
trait among the superachievers Ive ever met or studied, its that all
are avid learners. They are constantly looking for the edge, seeking
the insight that will allow them to improve and break through
their current ceiling.
As my mentor Jim Rohn taught me, You cannot achieve
beyond your current level of personal development. You dont
achieve goals. You grow into your goals. Seek the books, videos,
audio programs and seminars that will help you grow beyond your
current level of success.
There are great ideas surrounding you every day. You dont have
to originate them. You just need to grab them and apply them to
your situations. Steve Jobs didnt invent the mouse, the graphical
user interface, the MP3 player or the smartphone. But he made
them all better.
For every problem you have, someone has dedicated his or
her life, time and passion to becoming an expert in that area.
The longer you spend trying to dream up a new solution to
your problem, the less time you have to solve others and grow
mcifVig]bYgg"
My dad taught me, You can never pay too much to rent somecbYgVfU]bUbX[U]bh\Y]fYldYf]YbWY"K\]`Yh\YfYUfYbcg\cfh!
cuts in life, they do exist for success in business. The shortcuts are
charted by those who have already been where you are going and
have returned to give you the map of the safest and most expeditious route. This guidance will save you time, energy, money, pain
and anguish. The ones who have gone before you can warn you
where theres treacherous terrain and great dangers so you can
avoid them entirely.
Their expert and experienced direction just might save the life
of your business. S
The publisher of SUCCESS since its relaunch in 2008, Darren Hardy
is the best-selling author of H\Y7cadcibX9YWh. His new book is The
9bhfYdfYbYifFc``Yf7cUghYf.K\mBck=gh\YH]aYhc>c]bH\YF]XY.
SUCCESSAPRIL201567
Getting
Personal
About
Finance
Money expert Nicole Lapin
offers six tips to help
you live the life you want.
Purchase that daily latte, advises financial

expert Nicole Lapin. Surprised? Thats not her only
ibigiUÙXj]WY"
Its not your mommas finance lesson, Lapin
says in describing her new book, Rich Bitch: A
Simple 12-Step Plan for Getting Your Financial Life
Together Finally. Throughout the book, she shares
personal anecdotes and examples, such as how she
painlessly eliminated a $5,000 credit-card balance
(details in No. 6 on Page 69).
@Ud]bkUbhghchU_Yh\YamghYfmcihcZbUbWY"
She avoids off-putting conventional terms and
YadckYfgkcaYbhchU_YWcbhfc`cZh\Y]fbUbW]U`
UU]fg"@Ud]bgUmgh\Uhh\YkcfXBitch in her new
books title shouldnt be considered bad and that it
really just means a woman who stands up for herself,
while RichU`ìXYghcUZi```]b[`]ZY"5ZcfaYf7B67
UbX7BBbYkgUbW\cfk\c\UgVYYbWU``YXUacbYm
guru for millennials, Lapin, 31, reported at the forefront of the Great Recession.
H\YfY]gUbYkbcfaU`"=hgbchh\Y5aYf]WUb
Dream anymore. This is your dream and your
destiny. Its about taking it into your own hands,
Lapin says. You dont need a man or the right
schooling or to be born with a silver spoon in your
mouth. You do need a plan, thoughand here are six
tips from her 12-step plan:
68SUCCESSAPRIL2015
LAURA NOVAK
by Sally Deneen
TURNING
P
OI
SUCCESS asked 24 leaders from

many walks of life to look back on
their epiphanies, especially when they
reached birthday milestones30, 40,
50, 60 and even beyondand pass along
the lessons theyve learned. Their insights from
achievements and setbacks provide takeaways
that can guide you in making a difficult decision or
avoiding a major misstep.
by Jim Motavalli
NT
GREG GAYNE/FOX
CHRISTINE HA, Season 3 winner on

Foxs MasterChef and author of Recipes from My
HomeKitchen
Im 35. I learned at 20 that life can be very unpredictable,
and to survive, you have to learn to adapt.
The world doesnt stop for our mishaps, and we must
move on with fortitude. I was in college and doing well.
=\UXUgiaaYf]bhYfbg\]dUbXU[ccX[fcidcZZf]YbXg"
6ihg\cfh`mUZhYfOh\UhQV]fh\XUm =YldYf]YbWYXamfgh
symptoms, and years later I would be correctly diagnosed
with neuromyelitis optica [an autoimmune disease that
causes blindness].
=X]XbhXfYUXhifb]b['$/=YaVfUWYX]h"=bU``mZY`h
`]_Yh\Y\UfXg\]dgcZam&$g[if]b[cihamjcWUh]cb
learning which friends were true and which were fairweatherwere dissipating. I was becoming more and
more comfortable in my own skin.
SUSAN BEVERLY,
HAROLD R. CALDWELL
director, global citizenship and

policy, Abbott Laboratories
BLAKE SHELTON, country singer and

judge/coach on The Voice
One thing that Ive discovered in my 30s is

that
I might not know everything.
I know thats hard to believe. I rushed

through my 20s working to establish
my career and was pretty damn sure
=\UXU``h\YUbgkYfg"Bck]bam
30s, Ive learned to slow down a
bit and take in the moments and
listen. I make better decisions in
my 30s.
When I turned 30, there was a

noticeable shift. I had this aching
feeling that all of the passion and zeal
I had in my 20s to change the world
needed something more. I finally
realized I had to define my
purpose in life and then pursue
that purpose with intentionality.
Its my purpose that sets me
apart, not my passion. The world is
a complex place, with many moving
parts and characters. True change
in any society, by any player, is made
at a systemic, sustainable level.
As I rooted my purpose in this
VY`]YZUYWh]b[am^cV amfYÙh]cb!
ship and my interaction with our
[`cVU`gcW]Yhm=`YUfbYXh\UhkYU``
have a role to play, and if we each do
our part, with passion, purpose and
]bhYbh]cb h\YbkYjYXcbYkY``"
WILL.I.AM,
singer andproducer
[By age 40, I learned]
ART STREIBER/AUGUST
ED RODE/CBS
succe s s i s not
S VWef [`Sf [a`
Success is the
fuel to do bigger
things.
SUCCESSAPRIL201571
TURNING POINTS
JIM CALHOUN, president and CEO, Converse
I went through a number of jobs early in my career, working at Edelman public relations, Wilson Sporting Goods
and Nike. In the late 1990s, Nike was growing like a weed. It was easy to confuse the companys growth with your
ckbWUdUV]`]h]Yg"=kUgjYfmUaV]h]cigUbXWcbXYbhUVcihk\Uh=Wci`XXY`]jYf"=b%---=[chUbcddcfhib]hmUhh\Y
sportswear company Nautica in New York for the vice president title Id been pursuing. At the age of 32, I jumped at the
W\UbWYhcgYhh\Ykcf`XcbfY]bh\]gbYkdcg]h]cb"6ih]hkUgh\Ykfcb[^cVZcfaYUbXUbUkZi`YldYf]YbWY"=kUgbh
U[ccXhk]h\h\Y]fWi`hifY"
I realized that getting the job youre not ready for can be just the worst experience. That was
a great lesson: A relentless climb up the corporate ladder, going after titles rather than a job in which you can contribute
and learn, can really get you into trouble. I wont make that mistake again.
A funny story from my time at Wilson: I was in charge of the volleyball program there when we got a request for
hkcXcnYbK]`gcbVU``gZfcaU<c``mkccXdfcXiWh]cb\cigY"HcaY]hkUgîghUbch\YfUgg][baYbhhc[YhcamXYg_
but the ball became one of the stars of the 2000 movie Cast Away with Tom Hanks, and it turned out to be one of the
greatest product placements ever.
WAYNE PACELLE,
LISA FLETCHER
president and CEO,

The Humane Society of
theUnitedStates
As I head toward my 50th

birthday [in 2015], I am reminded
that success and accomplishment
require focus and concentration.
With so many portals to access
information, it is so easy to be
distracted and to forage for information endlesslyaccumulating
YYh]b[]bZcfaUh]cb Wcbgia]b[
a great deal of time and spinning your wheels. Tang ible
accomplishment takes discipline.
Identify major goals in your life,
concentrate on them and work
to achieve them. Those are the
elements of your life that youll
remember and that will last.
72SUCCESSAPRIL2015
=b&$$&kYkYbhdiV`]W k\]W\dihcifWcadUbmcihh\YfY]bh\Ya]lk]h\
hedge funds, analysts and brokers. And it soon became clear to me that there
kUggYf]cigWf]a]bU`]hmcbKU``GhfYYh"=kUgei]hYWcb]WhYXUVcihk\UhhcXc
for two years while I gathered information on what was going on.
Finally, I talked to my yoga teacher, and he said, Usually the right thing
is to be loving and gentle, but very occasionally theres a student who
is a bully, hurting other people, and you have to wake them up

with a hard slap. It was a decisive moment. I decided that night to pull
the trigger on my campaign [telling everyone I could about what I uncovered].

5bXZcfh\fYYmYUfg=kUgk]XY`mj]`]YXibh]`h\YYjYbhgcZ&$$,dfcjYX=
was right.
Id do it again, because thats the way Im wired: Im a bit of an Irish
hothead, and when I see an old lady getting mugged in
an alley, I cant just walk past.
MICHAEL HORN, president and CEO

of Volkswagen Group of America
5h )$ = fYU`]nYX h\Uh YldYf]YbWY
is everything. I was grateful for
h\YYldYf]YbWYg=X\UX VYWUigY
they helped me to really
understand the market and be
a leader. Ive learned [you
must] concentrate 200
percent on the job you

have rather than the one
you want to get.
I also learned to balance

life and home, because I had a
cerebral hemorrhage in 2002 and
was among the 10 percent who
didnt die. I went through a very
serious three-month crisis and
learned that working like crazy is
not everything.
PATRICK MCLEOD/GUEST OF A GUEST
COURTESY OF CONVERSE
COURTESY OF OVERSTOCK.COM
PATRICK BYRNE, CEO and founder of Overstock.com
LESLEY JANE SEYMOUR,
editor in chief of More magazine

FZW_aef[_badfS`ffZ[`Y;ZShW
learned in business since turning
50 is patience. When you work for
COURTESY OF DAVERAMSEY.COM
large corporations, often things move

more slowly than you would like. [In]
quick-moving smaller private companies,
sometimes all you need is the approval of
the person at the top to move forward.
In larger companies, you need to build
consensus; if you are a smaller brand,
operate like an intrapreneur. No
one tells you this; you just have
hc[ifY]hcihcjYfh]aY"H\Y]fcbm]gh\UhVYWUigYcZh\YWUfYZiÙbX
deliberate nature of larger corporations, you sometimes lose the
opportunity to move quickly on some things.
DAVE RAMSEY, best-selling personal-finance author and

host of radios The Dave Ramsey Show
Around the time I turned 30, I realized that results are generated
If my sales team makes more calls, has a better product
and serves customers better, the natural result is increased revenues.
Ever since I was a teenager, I have written out prioritized to-do lists. Now
=aU_YgifY=fYWc[b]nYh\Y5% hcddf]cf]hmaigh!Xcg"H\]gkUm=aUbU[Yam
activities, recognize the steak-sauce priorities, accomplish goals and get the
results that are best for everyone in the organization.
TkSUf[h[f[We
RICK CARUSO, CEO of Caruso Affiliated, a

real estate company that owns major shopping centers
inCalifornia
DOUG SHARP, president of global learning-services

provider GP Strategies Corp.
K\Yb=kUg'$ =kUgUgg][bYXUg`YUXcb!g]hYghUZcfUbYk
large account. A few months in, we came across a technically
challenging problem, the outcome of which had cost, schedule
and political ramifications well beyond our scope of work.
=Vf]YZYXh\YW`]Ybh YbX]b[k]h\h\YeiYgh]cb K\UhXcmcih\]b_
we should do?
<]gfYd`mhUi[\haYU`]ZY!UbXWUfYYf!VYbYh]b[`Yggcb.=\UjY
some thoughts, but Im not paying you for my thoughts. With
millions of dollars and professional
fYdihUh]cbgcbh\Y`]bY =ei]W_`m
learned to do my homework,
think before speaking and back
my recommendations with solid
rationale. As a leader, your input
fYYWhgcbmcifhYUa mcifWcadUbm
and maybe even your industry
UbXdfcZYgg]cb"
COURTESY OF GP STRATEGIES
JOHN RUSSO
At 25, I was a commissioner at a very big public utility. Some

of the engineers were casting shadows over certain facts to have
their projects accepted by the communities they served. Seeing
that helped me understand the importance of honor and integrity
in how you conduct yourself, and making sure its part of the
culture at the business youre running.
In the long run, being honest pays off in spades, and it has
in my organization for 20
mYUfg"H\Y_Ym]ggiY]b[Yhh]b[
development projects through
governments is support from
the community, and it helps
immensely if you have a reputation for being honest and doing
what we say were going to do.
SUCCESSAPRIL201573
TURNING POINTS
JIM OLSEN, president of the
independent record label Signature Sounds
PHILIP PRICE
I would say turning 40 in 1998 was the turning

point when I realized something that still
holds true today: Our [Massachusetts-based]
company could be successful carving
out a particular niche rather than
just looking for ar tists who might
have commercial appeal. So we began
to work with a sustainable musical
community of Americana artists local
to the Northeast. They helped us
grow organically and have turned out
to be very good talent scouts for us.
We didnt have to go far for our A&R
[artists and repertoire] because our
family brought people in.
TOM SULLIVAN,
BADER HOWAR
I founded a successful construction company

when I was around 16, but I was always going out
and blowing the money by starting other crazy businesses [such as a travel-based TV show and a home
refurbishment company]. When I opened the first
Lumber Liquidators store in Massachusetts in 1996,
I could tell it was going to do well. I was 35 or 36 and
decided I wasnt going to do anything else unless it
\UXhcXck]h\\UfXkccXccf]b[/bcch\YfWcadUbm
ideas could enter my head. And it turned out to be a
much better way to run a business.
COURTESY OF VELOCITY
founder and board chairman, LumberLiquidators
BRIAN D. KESSLER,
PROTON ONSITE-SUNHYDRO
CEO of Maui Toys
74SUCCESSAPRIL2015
I was 30 in 1988, when I started

Maui Inc. My dad invented a hula
hoop in 1950, but it hadnt been
updated in a long time. In the 1980s,
around the time of the hoops 30th
anniversary, I saw an opportunity for
outdoor summer toys, which at the
time were unimaginative. I never
expected to invent toys or consumer
products, [but] now I have developed
more than 2,600 new toys and hold
many patents. The lesson is you
have to always anticipate the
unexpected.
RAY EVERNHAM,
former crew chief for Jeff

Gordons NASCAR team and
ESPN analyst, host of the Velocity
Channels Americarna
From my 30s and heading into my
60sIm 57 nowIve moved along
a sliding scale of risk versus reward.
5h'$ =X]Xbh_bckk\Uh=X]Xbh
know [and] was willing to take a lot
of risks. These days I take the time
to evaluate the risks and decide if
theyre actually worth taking. Im
still competitive and have that entrepreneurial drive, but now its based
on 30 more years of experience.
JOSEPH JANISHESKI/LIGHTROOM STUDIOS
When I was 24, my son was born, and I realized

;`WWVWVST[YYWdh[e[a`. I couldnt look at things as
just being happy in the moment. I started negotiating my
contracts with consideration for the longer term, how the
gUÙfmUbXVYbYhgkci`XgighU]bamZUa]`mcjYfh\YmYUfg"
:cfUbY[Uh]jYfc`YacXY` =Wci`X`cc_UhdYcd`Y`]_Yh\Y
[\hYf>cY@ci]g k\c\UXibdfYWYXYbhYXZUaYUbXkYU`h\
Vih`cgh]hU``h\fci[\jUf]ciga]gZcfhibYgUbXgeiUbXYf]b["
H\Y=bhYfbU`FYjYbiYGYfj]WYhcc_k\UhYjYfkUg`YZh"Am
mantra was that I didnt want that to happen to my family.
DfcZcchVU``dÙmYfgXcbhdfYdUfYh\YagY`jYgZcf`]ZYUZhYf
the game [only about half earn degrees, and 78 percent face
bUbW]U`X]
Wi`h]YggiW\UgVUb_fidhWmk]h\]bhkcmYUfgcZ
retirement]. I went back to college and got the degree that
was interrupted by my playing career, and that was one of the
VYghh\]b[g=YjYfX]X"
There is a stereotype about the absence of male role
models in the African-American community, but my dad
kUgU`kUmgh\YfY UbX=kUbhYXhcYaiÙhY\]a"9jYbk\Yb
= kUg dÙm]b[ = kUbhYX hc a]b]a]nY VY]b[ UkUm Zfca
\caY=kUgbYjYfUdUfhmUb]aU`"5bX=Wci`XbhkU]hhc
retire because I wanted a more normal life.
JOE MANTEGNA,
LISA OCONNOR/ZUMA WIRE
actor, producer anddirector
=VYWUaYUbUWhcfVmUWW]XYbh"K\Yb=kUgîgh%*
someone dared me to try out for the theater departments
production of West Side Story"=`cjYXh\Yacj]YUbX\UXgYYb
]h%$h]aYg"K\Yb=UiX]h]cbYX g]b[]b[AUf]U =Wci`Xbh
see the audience, but I heard the applause. In that instant, an
electric jolt went through me, and I knew I wanted to be an
actor more than I wanted anything else in my life.
I didnt get the part, but a week later I heard one of the
actors had sprained his ankle, so I sought out the drama
hYUW\YfhcbXcih]Z=Wci`X\UjY\]gdUfh"H\YhYUW\Yf k\cgY
bUaYkUg>UW_@YW_Y` gU]Xh\YUWhcfkUgbY Vih\Y`]_YXam
spunk and was going to break some rules and put me in his
UXjUbWYXUWh]b[WÙgg"=\UXbYjYfhU_YbUbUWh]b[WÙggVYZcfY
VihZfcah\UhacaYbh =\UjYbYjYf`cc_YXVUW_"=kUg[c]b[
to become an actor. I was obsessed, and there was no Plan B.
I often point to
that day because it
put me on my path.
= bYjYf `YZh UbX ]h
taught me the importance of sticking to
something you really
want. Its unfortunate that a lot of
p e ople dont end
up doing what they
really care about.
SUZE ORMAN,
personal-finance author and

host of televisions The Suze
OrmanShow
In my 30s, I learned two major
things: FZSfVa[`YiZSf[e
d[YZfhWdegeiZSf[eWSek[e
fZW]Wkfag`^[_[fWVegUUWee
And when one door closes, another

cbYcdYbgUg`cb[UgmciUfYk]``]b[hc_YYd_bcW_]b[cbXccfg"
=bam($g =`YUfbYXh\UhmcibYjYf_bckk\Uh]g]bghcfYZcfmci"H\Uh
]Zmciîgh_YYdmcifcdh]cbgcdYbUbX[]jY%$$dYfWYbhhcYjYfmh\]b[ mci
aUmYbXidcbUdUh\h\UhhU_YgmcihcdÙWYgmcibYjYfXfYUaYXdcgg]V`Y"
=bam)$g =`YUfbYXh\Uhk\YbmcihchU``m[Yhf]XcZYjYfmh\]b[mci
settled for and clear space for what you really, really want, your life can
VYWcaYf]W\Yfh\UbmciX\UjYYjYf]aU[]bYX"
In my 60s, I learned that true success is being able to let go of all that
mciWfYUhYXUbXhcXYbYmcifgY`Zg]ad`mVmk\cmciUfYUbXbchk\Uh
mciXccfk\Uhmci\UjY"=U`gc`YUfbYXh\UhUgYjYfmXUmVYWcaYgacfY
UbXacfYdfYW]cig hc[cZcf[cU`gh\Uh\UjYhcXck]h\\YU`h\YjYbacfY
h\UbkYU`h\"
DOLLY PARTON,
singer-songwriter, actor and owner

of Dolly Parton Enterprises
CjYf h\Y mYUfg = h\]b_ =jY `YUfbYX
k\c = Ua UbX \ck hc [Yh k\Uh = kUbh"
People who know me say Im as nice as I
can be unless you cross me. I can tell
you where to put it if I dont like
where you got it. Im open and
Im honest. I dont dillydally. If
theres something going on, I
îghgUm]h"GcaYh]aYg]Z=
get mad, Ill throw out
a few cuss words
îghhcdfcjYam
dc]bh"=jYcZhYb
said I dont lose
my temper as
much as I use it, but
only if really necessary,
VYWUigY=`cjYdYUWYUbX\Ufacbm"
And I like it when people do their jobs.
But when things are not like that, or
when people step in my territory and
start messing with things, I will call
them on it. No doubt about it. I say just
ef[U]fakagdYgèS`VVa`f
WhWdeW^^kagdeW^XeZadf.
DYcd`YgUm C\ mciîghU`kUmggYYa
gc\Uddm"=aU_Yam^c_Y KY`` h\Uhg
h\Y6chcl"
DOLLY RECORDS
New York Giants football great
BRIAN BOWEN SMITH
GEORGE MARTIN,
PETER MAX, artist
BRAD TRENT
My biggest influence was my father, an amazing businessman who, by being creative and
innovative, inspired me to become an artist. But when I was in my early 20s, I met a yogi in Paris,
Swami Satchidananda, and was immediately captivated. I asked him if I could bring him to
America, he said yes, and soon after that he was talking to 70 people in my living room. Right there,
people volunteered $8,000 to $9,000, a lot of money in 1966, to get him established. I helped him
cdYb)&mc[UWYbhYfg acghcZk\]W\UfYgh]``cdYbhcXUm"
Swami Satchidanandas message was to love everybody you meet, serve everybody and
consider them all as your friends. His message has served me well in business and in life.
MARTHA STEWART, founder/chief creative officer of Martha Stewart Living

Omnimedia and author (Clean Slate: A Cookbook and Guide, December 2014)
Stewarts lessons include:
NANCY KASZERMAN/ZUMA WIRE
Learn something new every day. This has always been my motto.
When I was 12, my father told me that with my personal characteristics, I could, if I set my
a]bXhc]h XcUbmh\]b[=W\cgY"H\]g]bgh]``YX]baYU[fYUhgYbgYcZWcbXYbWY"=h]ggc
bYWYggUfmZcfdUfYbhghc\Y`dVi]`XWcbXYbWY]bh\Y]fW\]`XfYb"
H\YUWhiU`kcf_cZUbm^cVaUmVYaiW\X]YfYbhh\Ubk\Uhmci]aU[]bY"=`YUfbYXh\]gUZhYf
modeling, working as a stockbroker and my brief time in real estate.
Despite the obstacles you come across, you must keep going.
Healthy living never stops. You have to keep at it on a regular basis and make it part of
mcif`]ZYghm`Y"
Dont let age limit you; age really comes down to spirit.
K]gXca]g_bck]b[k\UhhcXck]h\_bck`YX[Y UbX[ccXîX[aYbhWcaYgk]h\U[Y"
JACK WELCH, executive chairman of the Jack Welch Management

Its only been in the past decade, after turning 70, that its dawned on me that every
great manager Ive known has shared one distinct, immutable trait that
really galvanizes people and organizations. I call it the generosity gene.
KAREEM ASSASSA
Being generous does not mean being soft or without

rigor. It means big in spirit. Generosity-gene managers give
GILL CHAMPION,
president and CEO of comic

book pioneer Stan Lees POW!
Entertainment
By the time I turned 50, I learned
an invaluable lesson: Never talk
until you listen . You have to
know when to stop selling. Its
been key to POW! coming up with
myriad new stories over the years
that tra nscend generat ions of
superhero fans.
76SUCCESSAPRIL2015
frequent, thoughtful feedback and coaching. They eagerly and openly give
credit where credit is due. They love to see people grow and get promoted.
They get a massive kick out of rewarding people in the soul with praise
and in the pocketbook with cash. And when the news is not good,
they do not sugarcoat hard messages; they understand people
prefer candor, and they deserve it.
Weve all had good bosses and bad along the way. The bad
ones were stingy, right? They played their emotions close to
their chest. They counted pennies. Usually such Scrooge`]_YVY\Uj]cfkUgbchUVcihgWU`fYgdcbg]V]`]hm"=hkUgîgh
about being tight.
Managers with the generosity gene are exactly the opposite of that; their instinct is always to go big with candor,
support, involvement, praise and, when appropriate, rewards.
The generosity gene has always been around. But in the last
decade, identifying it and giving it a name has been a heck of an
aha moment for me.
Contributing editor Jim Motavalli also wrote All-You-Can-EatMarketing for the March issue.
DAMON HIGGINS
Institute at Strayer University; chairman/CEO of GE 19812001
Sh
ing More
SUCCESS
COURTESY OF MERCEDES-BENZ
Scan this page with the Layar app

to see the F 015 on the road.
SUITE RIDE
Mercedes-Benzs self-driving concept revs the imagination.
Although a prototype of the computer-driven Mercedes-Benz F 015 was unveiled earlier in 2015, this car will not be available for
purchase for many years. And thats a good thing. For starters, self-driving cars are street-legal only for testing purposes, and thats
[à`^kSXWiefSfWe ;`SVV[f[a`kag_[YZf`WWVfaefSdfeSh[`YàifaWhWdSadVfZWfZ[`Y BWdZSbeeWUa`Va`^kfa6aU4daiè
6W>adWS`fZ[e[ea`WaXfZW_aefVk`S_[UXgfgd[ef[USgfaeWhWdUaÙW[hWV[fee^WW]agfWdSWefZWf[U[e_SfUZWVTkfZWYadYWage
and connected interior that reimagines the road trip as a pampering experience comparable to a luxurious private cabin on a train.
In short: Wherever youre going, you wont be in such a hurry to get there anymore.
Josh Ellis
TECH
Liebovitz, Schmiebovitz
These tools will make you a star photographer in your own right.
by Alyson Sheppard
Nikon D750
(NikonUSA.com)
Nikon and Canon are the Ford and Chevy of the camera world: Their specs and performance are usually
about the same, so deciding which to buy comes down to personal brand loyalty. The Nikon D750 is a great
WUaYfUZcfVY[]bbYfgUbX\Ugd`YbhmcZgYhh]b[gZcfmcihcXX`Yk]h\ ]bWìX]b[b][\h!j]g]cbacXY"CfmciWUb
just leave it to the cameras superior brain to automatically adjust the settingsthis $2,300 dude can autofocus
UbXgbUdUdYfZYWhd\chc]b`Yggh\UbcbY!Zh\cZUgYWcbX"6ih]ZmcifY[c]b[hcgdìf[YcbUdckYfZi`WUaYfU
like this one, plus its lenses, spend a few extra dollars on a photography lesson to appreciate all of its features.
Ricoh Theta
(Theta360.com)
:cfdifY WUbXm!WcUhYXbcjY`hm fYUW\Zcfh\YF]Wc\
Theta. This still and video camera comes with two
VUW_!hc!VUW_Z]g\YmY`YbgYgcbYcbYUW\g]XY"6ch\
lenses captures 180 degrees of their surroundings, and
then the camera stitches the two shots together into a
Wcad`YhY'*$!XY[fYYj]Yk"=hg`]_YUgY`Y]bh\YfcibX"
So what can you use that for? Snap a photo of the Grand
Canyon and the look of amazement on your face in a
single image. Place the Theta ($300) in the middle of
your kitchen table and nab a photo of your whole family
enjoying dinner. Upload the images and video to your
computer and zoom into every corner, exploring each
lifelike detail of your experience. The only real challenge
is creating a photo without your thumb in it.
Isnt My Phone Good Enough?

Anyone who has ever tried to print a photo taken on a smartphone knows that when quality matters,
you cant beat actual cameras. Yes, smartphone cameras are getting better, but one of their fatal aws is
that they lack optical zoom. That is, when you zoom on a smartphone, the lens does not actually seem
to move closer to the subjectit just lets you focus on a portion of an image, making it bigger but not
clearer. So while smartphone cameras are still ne for seles, they will probably never be good enough to
document your daughters wedding.
Many camera companies are trying to appeal to amateur smartphone
photographers by bulking up their highly portable, point-and-shoot camera
lines. Canon, for example, released ve new PowerShot cameras this year,
many of which are slim enough to t in your back pocket. And now most
digital cameras come with built-in Wi-Fi. That means they can instantly
connect and share high-quality images to your computer, tablet or even
phone. (Thats how pro photogs get such beautiful images in their Instagram
accountsthey transfer the shots straight from their real cameras.) But in the
end, if cost is your primary concern and you have no intention of ever working
for National Geographic, you can just stick with your iPhone. Because Canons
cant make phone callsyet.
A.S.
78SUCCESSAPRIL2015
Panasonic Lumix DMC-GH4

(Panasonic.com)
DUbUgcb]Wg% +$$@ia]l8A7!;<(\Ug
UkUhYf!gYU`YXVcXmUbX]gh\Yfgha]ffcf`Ygg
WUaYfUacfYWcadUWhUbXXifUV`Yh\Ub
dfYj]cigX][]hUàcXY`gWUdUV`YcZWUdhif]b[
(?j]XYcZcifh]aYgh\YfYgcìh]cbcZ<8"
H\YgYid[fUXYgaU_Y]h]XYU`ZcfhU_]b[]bhc
h\YY`X"CbYcZ]hg[fYUhYghZYUhifYg]gh\Uh
]hgWcad`YhY`mg]`Ybh.=hXcYgbhW`]W_k\Ybmci
gbUdUd\chc UbX]hWcaYgk]h\UVi]`h!]b\YUXd\cbYÛW_gc
mciWUbdÙmVUW_mcifj]XYcgk]h\cihX]ghifV]b[h\Yk]`X`]ZYcfh\YWY`YVf]hm
youre tailing).
Movie On Up
Edit video easily with
these smartphone apps.
Easy Tiger Moments ($1)

Canon PowerShot SX530 HS
(USA.Canon.com)
Poi nt-a nd-shoot c a mera s
UfY aU_]b[ U WcaYVUW_" H\]g
new model from Canon ($430)
WcaYg k ]h\ U Z ]lYX `Ybg UbX
zoom framing assist, which
UihcaUh]WU``mfYWc[b]nYgh\YgiV^YWhcZ
mcifd\chcYjYb]Z]h]g]bach]cb"Dc]bh!UbX!g\cchgUfY]XYU`Zcfh\YViXX]b[d\chc
[YY_k\cXcYgbhkUbhhcZcc`k]h\gk]hW\]b[cih`YbgYg"
G\cchh]aY!ÙdgY ghcd!ach]cbcf]dVcc_!
gh m`Y j ]XYc UbX ei]W_ `m WcbXYbgY mcif
recordings to clips of 15 seconds (perfect for
Instagram) or whatever length you choose.
Steady Camera ($2)

GoPro Hero 4
(GoPro.com)
Contrar y to what
;cDfcg YlhfYaY gdcfhg!
loving community has led
mci hc VY`]YjY mci Xcbh
bYYXhcîadcihcZUdÙbY
cf fib k]h\ h\Y Vi``g hc
hU_Y Zi`` UXjUbhU[Y cZ U
;cDfc" Mci WUb Vf]b[ h\Y
fi[[YXWUaYfUgbcf_Y`]b[]hg
kUhYfdfccZ Xckb hc %'% ZYYhcf îgh
\UjYZibXcWiaYbh]b[mcif_]XgXUmUh
h\Ydcc`"MciWUb[YhUV]fXg!YmYj]Yk
cZmcifbY][\Vcf\ccXVmUhhUW\]b[]hhc
U\cVVmXfcbYcfîghUhhUW\]hhch\YfccZcZmcifWUfhcfY`]jYh\Yh\f]``cZmcif
daily commute over and over. The point is, this thing can go wherever you want,
gcigYmcif]aU[]bUh]cb"H\]g)$$j]XYcWUaYfU\UgVi]`h!]bK]!:]UbXUb@78
touchscreen, plus it can capture ultra-hi-def 4K video and stills at 30 frames per
gYWcbX"H\UhgUk\c`Y`chcZWfmghU`!W`YUf]aU[YgcZmcifbY][\VcfgVUW_mUfX"
5fY mcif \UbXg g\U_]Yf h\Ub Ub 5`Yl

FcXf][iYnVcVV`Y!\YUXXc``]bUbYUfh\eiU_Y3
H\]gUddk]``ghUV]`]nYmcifg\chg aU_]b[]h
perfect for recording while youre on the move.
Mindie (Free)
Star Warskci`XVY]bWcad`YhYk]h\cih
>c\bK]``]Uagcf][]bU`gWcfY UbX`]_Yk]gY
mcifgcW]UàYX]Uj]XYca][\hVYbYhZfcaU
little tuneage. Mindie allows you to add one of
more than 10 million songs to your recordings.
J.E.
SUCCESSAPRIL201579
BOOKS
Reading List
by Margaret Jaworski
Rejection Proof
How I Beat Fear and Became
Invincible, One Rejection at a Time
by Jia Jiang
When an investor rejected his pitch,
fledgling entrepreneur and app developer
Jia Jiang had a crisis of self-confidence.
To conquer his fear of rejection, Jiang
decided that every day for 100 days, he
would challenge his fear of no by asking
a stranger to say yes to a spur-of-themoment request.
He came up with an array of amusing,
creative and sometimes silly appeals
asking a random homeowner if he could
play soccer in his yard (yes), pleading for
a haircut at Petco (no), asking a Krispy
Kreme employee to customize doughnuts in the colors and shape
of Olympic rings (yes). Posted on YouTube, his doughnut adventure
went viral, and the ensuing publicity for his

experiment succeeded in helping him overcome
\]gZYUfUbXfYVi]`X\]ggY`Z!WcbXYbWY"
During those 100 days, Jiang gained a new
understanding of what rejection means (one
person doesnt like or agree with an idea, or is
bchk]``]b[cfUV`YhcZi``ÙfYeiYgh UbXk\Uh
it doesnt mean (that all your ideas or requests
will be denied). As Jiang points out, its easy to
forget that one no isnt the end of the story.
The author describes his thoughts and
feelings throughout the process, delves into
the psychology of rejection, and shares the
feedback he received. He closes each chapter
with a summation of the critical takeaways and
ends with a Rejection Toolbox, including advice
for readers to review when they need courage
or inspiration. Thankfully Jiang doesnt try to
aggrandize or oversell what hes done. He keeps
the tone lively and fun. Rejection Proof turns out to be an easy,
likable and instructive read. (April; Harmony Books; $25)
Stand Out
How to Find Your Breakthrough Idea and Build a Following Around It
by Dorie Clark
Early in her consulting career, Dorie Clark tried to get booked as a speaker at a local chamber of
WcaaYfWY"<YfYcfhkUgibgiWWYggZi`"H\YW\UaVYfgfYd`m.K\mg\ci`XkYVcc_mci3
7Ùf_fYU`]nYXh\Uhg\YbYYXYXhcX]YfYbh]UhY\YfgY`ZZfcah\YWfckXVmghUbX]b[cihUgU
thought leader. So she spent the past decade sharpening her ideas and broadening her reach. Now
a sought-after speaker and consultant who counts Yale University, the World Bank and Google
among her audiences, she also teaches at business schools around the world. Stand Out is Clarks
way of sharing her experiences along with the advice of top experts to help readers identify, develop
UbXYldUbXh\Y]fV][]XYUg/Vi]`XUZc``ck]b[UfcibXh\Ya/UbXh\Yb[ifYcih\ckhchifbh\Y
ideas into a sustainable moneymaking pursuit.
Clark pleads for readers to ask themselves about their goals and to look at their talents in
X]YfYbhkUmg":cfYlUad`Y.8cmci\UjYUbibigiU`g_]``gYhh\Uh\UgbhVYYbZi``mih]`]nYX]bh\Y
dUgh3<ckWUbmcihYghmcif]XYU]bU`ck!f]g_kUm3K\UhgcW]U`W\UbbY`gg\ci`Xmcidf]cf]h]nY3
Throughout, Clark guides readers by pointing out potential pitfalls, and she explains how to meet people who can help or mentor you.
G\YaU_Ygh\Ydc]bhh\Uh`]ZY]gbhU`ÙVcihbX]b[mcifb]W\Y"=hgU`gc]adcfhUbhhccdYbmcifgY`ZhcgYfYbX]d]hmUbXgifdf]gYg"7Ùf_]gU
convincing instructor of how to be seen and heard above the crowd. (April; Portfolio/Penguin; $27)
80SUCCESSAPRIL2015
Work Rules!
Insights from Inside Google
That Will Transform How You Live and Lead
In S imple Rules: How to Thrive in a

Complex World, authors Donald Sull and
by Laszlo Bock
K at h le en M. E i s en h a r dt
illustrate the value of
streamlining complex tasks
by breaking them down into
manageable bites. The authors
present research show ing
simple rules not only trigger
people to act, they also keep
them f rom aba ndoning a
decision once its been made.
5df]`/<ci[\hcbA]
]b<UfWcifh/&+
It seems theres no end to our fascination with

Googles corporate workings and zeitgeist. In this
latest addition to the genre, the companys head
of people operations proves that, for all we know,
theres much more to learn about Google.
Laszlo Bock, the man tasked with recruiting,
hiring and nurturing Googles workforce, reveals
the reasoning behind his approach to people
management, which often runs counter to typical
business norms. Among Bocks work rules: Take power away from your managers and
trust your people to run things; dont trust your gut; nudge a lot (small signals can lead
to large changes in behavior); pay commensurate with contribution, not seniority or
position; and always hire people who are smarter than you.
Bock presents an authoritative and compelling case, supporting it withwhat
else?Google metrics. He also shows how these work rules can be adapted to any
business. (April; Twelve; $30)
LINKS
to SUCCESS
In Brief
Find great reads
@ store.SUCCESS.com.
Four Seconds
All the Time You Need to Stop
Counter-Productive Habits
and Get the Results You Want
by Peter Bregman
A four-second time-outthe duration of a deep
VfYUh\WUbaYUbh\YX]YfYbWYVYhkYYbgWfYk]b[
up and being successful on any given day, says bestselling author and consultant Peter Bregman.
This quick pause can be powerful enough
to subvert a poor decision and replace it with a
smarter one, writes Bregman, a Harvard Business
Review columnist who scored big with his last book, 2011s 18 Minutes: Find Your
Focus, Master Distraction, and Get the Right Things Done.
The time frame matters less than the objective. Bregmans point is that a quick
time-out is all you need to take a step back, override knee-jerk responses, reassess
your behavior and adjust your reactions. He aims to help readers improve personal
and professional interactions and optimize their work habits through incremental
changesditching the urge to be perfect, making time for rituals, being helpful instead
of nice, accepting criticism and establishing boundaries with others. While the ideas
arent revolutionary, Bregmans amiable style, positivity and encouraging advice are
enough to keep the readers attention. (February; HarperOne; $26)
Former George W. Bush White House press

secretary Dana Perino opens up about her life
before, during and after her
tenure at 1600 Pennsylvania
Ave. in And the Good News
Is: Lessons and Advice
from the Bright Side. Perino
explains why optimism is
cr itical in high-pressure
positions as well as how to
disagree without offending,
stay centered and be true to
yourself, plus other life lessons. There are no
headline-making revelations, but her personal
story and insider experiences add up to an
edifying read. (April; Twelve; $26)
In Strategy Rules: Five Timeless Lessons
from Bill Gates, Andy Grove, and Steve
Jobs,Uih\cfg8Uj]X6"Mc
Y
a nd M ic h a el C u s u m a no,
professors at Harvard and
MIT respectively, examine
this trinitys shared ideas and
strategies. The authors distill
their subjects approaches
into these principles: Look
forward, but use reason when
thinking of the past; make
big bets w ithout betting the company;
build platforms and ecosystems, not just
products; exploit leverage and power; and
shape the organization around your personal
strengths. Their studies prove useful to
entrepreneurs and managers alike. (April;
Harper Business; $30)
SUCCESSAPRIL201581
Intense
Intention
Living deliberately is the key to a results-lled life.
THE
RESULTS
GUY
TONY JEARY
The RESULTS
Guyis a strategist
and author
advising top
organizations and
high achievers
around the world.
<cdYZi``mmcifbUbWYgUfY]bh\YVÙW_"=Zh\YmfY]bh\YfYX h\YbmciVYhhYf\UjYUdÙbhc[Yh]bhch\YVÙW_"
=h\]b_h\cgYYldfYgg]cbgfYÙhYhcacfYh\UbîghbUbWYg"H\YmfYÙhYhccifk\c`Y`]jYg"6ihUdfchUV`Y`]ZYcbY]b
h\YVÙW_]gbhgcaYh\]b[h\UhWcaYgbUhifU``m"
=hhU_Yg]bhYbh]cbU``m]ad`YaYbh]b[VYhhYfh\]b_]b[ \UV]hgUbXhcc`gh\UhWUb\Y`d
mcihfUbg]h]cbcihcZU`]ZY]bh\YfYXU`]ZYh\Uh]gbchUgYb^cmUV`YUg]hWci`XVY
cbYh\UhÙW_gZfYYXca"H\]gaYUbgUWei]f]b[bYk`YjY`gcZX]gW]d`]bY"
=haYUbgVY]b[]bhYbh]cbUÙVcihYjYfmh\]b[mciXc"
Thats a lot easier if you have clarity. When you know the
jUìYgmci`]jYVm mciWUbU`][bmcifVY\Uj]cf]bYjYfmUgdYWhcZ
your life to achieve the results you want.
6Y]bhYbh]cbUÙVcihk\camcigdYbXh]aYk]h\"=ZUV][
part of your success is the people around you, then replace
h\cgYk\cUfYbhf][\hZcfmcik]h\gcaYk\cUfY"<Ub[UfcibXch\Yfgk\caUhW\mcifjUìYg"
Mcig\ci`XU`gcVY]bhYbh]cbUÙVcih\ckaiW\ghfYggmciWUbaUbU[Y"<ckaUbmdfc^YWhgWUbmcihU_Ycb UbX
k\m]gh\Uhmcif`]a]h36YZcWigYXUbXghfUhY[]WUVcihmcifgW\YXi`Y"H\YbmciWUbUWhZUgh UbXmcifYbYf[mUbX
fYgcifWYgk]``VYYldYbXYXUbXih]`]nYX]bh\YVYghkUm"
=bhYbh]cbU`]hmYl]ghgk\Ybmci_bckYlUWh`mk\UhmcikUbhUbXVi]`XYjYfmh\]b[ccZh\cgYXYg]fYg"KYU``kUbh
h\YacghcihcZcif`]jYg VihWfYUh]b[U`]ZYf]W\]bfYkUfXgZcfmcifgY`ZUbXch\Yfg]gbhgcaYh\]b[h\Uh\UddYbgcbU
k\]a"McibYYXhcdÙbUbXcf[Ub]nYaUbmXYhU]`g"=hXcYgbh\UddYbVmUWW]XYbh"
Innovation by Design
A lot of the timetoo much of the timenew ideas die on the vine. We arent ready for them when they hit us, we dont nurture them, we
dihidfcUXV`cW_ghcghcdh\Ya]bh\Y]fhfUW_gcfkYg]ad`m`Yhh\Yann`YVmbchdfcj]X]b[Uddfcdf]UhYgiddcfh"
H\YfYUfYaYUgifYXkUmghcZcghYf]bbcjUh]cb h\ci[\"7cbg]XYfUZYkcZh\YgY"
1. Carry a notebook or an audio recorder with you. You never

_bckk\YbU[fYUh]XYUk]``ghf]_YcbUkU`_ ]bh\Yg\ckYf
]bh\YWUfcfUhh\Y[fcWYfmghcfYgcWUdhifY]h]aaYX]UhY`m
f][\hk\YfYmciUfY"8]XmcifYU`]nYmcifgaUfhd\cbY\UgU
built-in voice-recorder app?
2. Ask the right questions. Your team should be motivated to
aU_Y]adfcjYaYbhgUbXWcaZcfhUV`Ygi[[Ygh]b[bYkh\]b[g"
9jYbgaU``W\Ub[YgWUbm]Y`Xg][b]WUbhfYgi`hg"
5hmcifbYlhghUaYYh]b[ Ug_k\UhcbY
h\]b[h\Ymkci`XW\Ub[Y]bh\Ykcf_dÙWY
to improve productivity by 1 percent.
FYkUfXgi[[Ygh]cbgk]h\[]ZhWUfXg
and see how much more quickly
they come.
3. Consider all ideas carefully.

A particular idea may not
work, but a variation of it
a][\h"7fcgg!ZYfh]`]nUh]cbaUm
dfcXiWYgcaYh\]b[ib]eiY gc
[YhhYUaaYaVYfghcd][[mVUW_
ccbYUbch\Yfg]XYUg"Kf]hYXckb
gi[[Ygh]cbgcbg`]dgcZdUdYf h\fckh\Ya]bh\YWYbhYfcZh\Y
hUV`YUbXW\U``Yb[YdYcd`YhcVi]`XcbUbch\Yfgh\ci[\hg"
4. Keep an open mind, and open others minds. You must
prune away any because-weve-always-done it-that-way
Uhh]hiXYg"FYìWhUbWYhcW\Ub[Yk]``_YYdmcif]XYU[UfXYb
Zfca[fck]b["5g_ =ZkY\UXhcgWfUdh\]gUbXghUfhcjYf
how would we perfect it?
5. Revisit good ideas regularly. 5gh\YÙghU[YbXU]hYa
Uhh\YYbXcZUfY[iÙf`mgW\YXi`YXaYYh]b[ fU]gYU
question for team members to ponder. Let their
giVWcbgW]cigg]aaYfZcfUkYY_"H\YbVf]b[
idh\Yhcd]WUhh\YVY[]bb]b[cZh\YbYlh
aYYh]b[hcgYYk\UhXYjY`cdYX"
GhUh]W hYUag ghU[bUhY" H\cgY h\Uh
[fck gifj]jY" =b Vig]bYgg [fck h\
requires innovation, creativity and
ZcfkUfXh\]b_]b["5gU`YUXYf mciaigh
XcmcifdUfhhcZcghYf[fckh\"
Laura Stack, productivity expert,
author of 9lYWih]cb=Gh\YGhfUhY[m
SUCCESSAPRIL201583
NUTS & BOLTS
Email Marketing Done Right

Everyone has a personal pet peeve when it
comes to email marketing correspondence.
Maybe you hate seeing emails riddled with
typos, or being bombarded by too many
messages from the same
company.
If you dont like
such junk filling up
your inbox, you can
bet that your customers
dont want it from you either.
Thats why you should be doing
everything you can to keep your
company off the block list.
Here are a few basic
rules to follow when
planning your email
marketing campaign:
1. Get permission. Theres nothing more annoying than

receiving unwanted email. Ask for permission to add
customers to your mailing list, and also ask how
often they want to hear from you. Make it
easy for recipients to adjust frequency or
unsubscribe.
2. Dont barrage customers

with email. Yes, you might be having
a sale, and thats exciting, but your customers
dont need to get an email about it more than once a
day (and even that might be too much).
3. Be honest in your subject line. What is your email

really about? Deliver what you promise. Make sure the links
in the email go to a specic landing page for the oer, not your
general home page.
4. Keep your contact list updated. If customers opted in,

they want to hear from you regularly. If certain addresses havent
opened or clicked on anything in a long time, you might need to
reach out for permission again.
Rieva Lesonsky, CEO of GrowBiz Media
Build Your Digital

Personal Development
Library and Playlist!
Jim Rohn John C. Maxwell

Darren Hardy Les Brown
Stephen Covey Terri Sjodin
Jack Canfield and more!
MP3 AUDIO
Listen to and learn from top

personal achievement experts
while youre on the go.
Choose from over 250 high-quality

and convenient MP3 and
eBook downloads.
No shipping costs and immediate
delivery right to your computer!
Shop NOW
at store.
84SUCCESSAPRIL2015
SUCCESS.com
PDF eBook
Kids will spend 26 minutes

texting really important
messages.
How about two
minutes to brush
their teeth?
Brushing for two minutes now can save your
child from severe tooth pain later. Two minutes, twice a day. They have the
time. For fun, 2-minute videos to watch while brushing, go to 2min2x.org.
2012 Healthy Mouths, Healthy Lives
Leading Innovation
(Continued from Page 61)
striving to create something new and useful.

Innovation comes only from lots of trial and
errorand those errors can be costly, in time
and money.
6ihh\YdUmcWUbVYd\YbcaYbU` <]``
says. So while its commonly expected that
leaders be decisivewe present a boss
with several ideas, for example, and count
on her to choose one winning concept
innovative leaders let multiple ideas play
out simultaneously. An animator on the
Pixar movie Toy Story 2 gave a character
a slightly arched eyebrow in one scene
that the director, upon review during the
dailies, felt was too sly for the innocent,
critically acclaimed and earned more than

)$$a]``]cb]bkcf`Xk]XYVclc
WYgU`Yg"
When Bill Coughran joined Google as
senior vice president of engineering in
2003 (he left in 2011), he was tasked with
developing a comprehensive data storage
system. Two big ideas emerged as possible
solutions: One group wanted to build a
whole new system from scratch, and the
other wanted to build storage layers on top
of their current system.
No one in the organization could
know for sure which system would be best
in the future, Coughran told the Collective
Genius authors. I did not want to be top-
While its commonly expected that leaders

be decisivewe present a boss with several
ideas, and she chooses one winning concept
innovative leaders let multiple ideas play out.
straightforward fellow. So the animator
drew the eyebrow to be less mischievous.
But weeks later the director, Lasseter,
returned to the animator and told him
how that half-second of raised eyebrow
had made him rethink the character and,
in fact, the whole story. Not only was
the subtle ironic gesture restored, but
other scenes in various stages of production were revised in consideration of this
W\UfUWhYfhk]gh"
=Zh\Yghcfm\UXVYYblYXUbX]aai!
table, if the director hadnt been able to
hold opposing views of the character in
his mind until they could merge, none of
that could have happened, and the story
kci`X\UjYVYYbkcfgYZcf]h <]`ÙbX\Yf
Wc!Uih\cfgbchY"
The production of Toy Story 2 was a
`cb[ UfXicigdfcWYggZcfD]lUf gUmg<]``
in part because Lasseter allowed changes
to the story until the very end. But the
director defended his often frustrating
method: We need to focus on quality,
and that only happens by iterating. If
we lock in the story, we will be disappointed. I know it would save us pain,
Vih <c``m kccX ]g `]hhYfYX k ]h\ Z ]àg
that refused to change. Toy Story 2 was
86SUCCESSAPRIL2015
down about this. So he let both teams

build their prototypesfor two yearsto
the point where both could be rigorously
tested. The result: Neither solution was
per fect, but the layering approach
kci`Xgi
WYZcfh\Yg\cfhhYfa UbXh\Y
build-from-scratch team would continue
its work on the next-generation system,
which would help Google become one of
the worlds most valuable brands.
E xperiment loc ally. If youre
already part of a national or global brand,
you know that maintaining cohesive
dfUWh]WYgUbXaYggU[]b[UWfcggX]YfYbh
markets leaves little energy for creating
new initiatives. Its easy for far-f lung
employees to defer to headquarters stanXUfXg UbX]hgYUgmZcf<EZc`_hc]bg]gh
they follow them. But that means you
lose the creativity, local knowledge and
innovation that the smaller outposts can
Wcbhf]VihY <]``gUmg"
When eBay acquired the G er man
auction website Alando in 1999, that site
was moved from the local servers to the
parent companys global platform. But
Alando had been known in Germany for
creating quirky, successful promotions
and for quick responsiveness to local
trends. Now all site changes had to go

through corporate, a process that could
take months.
Philipp Justus, eBay Germanys new
leader, considered Alandos promotions
and frequent user-experience changes too
valuable to let go, so he made the risky
move to switch back to local servers for
some of their micro-projects, as he called
h\Ya"<YXYZYbXYX\]gW\c]WYk]h\XUhU
and passion.
The micro-projects were so successful
that eBays corporate leaders encouraged
other international sites to adopt them.
Not only that, eBays leaders recognized
the power that local sites had to try out
and test new ideas. Instead of changes
coming from top-down, they started at the
bottom and grew upward.
9jYb]ZmciXcbh\UjYc
WYgU``cjYfh\Y
kcf`X YbWcifU[YX]YfYbhhYUagcfhYUa
members to devise and test new ideas on a
smaller scale.
Believe in everyones genius.

If you dont believe everyone has a slice
cZ [Yb]ig ]hg bch [c]b[ hc kcf_ <]``
tells SUCCESS. The role of a leader is to
get the best out of everyone. While she
admits that not everyones slice is the
same size, she says innovation happens
when everyone contributes. And no team
members will contribute if they feel that
their ideas arent taken seriously.
She was particularly impressed when,
at a Pixar meeting, one animator acted
out a scene, comically prancing around
the room to show how he thought it should
[c"<YU`hYfYX\]gdYfZcfaUbWYUgch\Yfg
shouted feedback, as if it were an improv
show. In the end, the group rejected his
version of the scene, but the whole room
gave him a round of applause, and he
grinned as he sat down.
That was a perfect example of valuing
the contributor even if you dont always
UWWYdh h\Y]f Wcbhf]Vih]cb <]`` gUmg"
Reward people for taking the risk of
sharing, she recommends, or you risk
missing out on a truly innovative idea. S
Contributing editor Patty Onderko also wrote
the Positivity article in this issue.
ACTION PLAN
TURN YOUR KNOWLEDGE INTO POWER
10 Actions You Can Take Right Now
LEND A HAND
EVERYTHINGS
NEGOTIABLE
Within the next

24hours, slip
away from your
responsibilities to
assist someone in
need. Giving puts
you in an abundant
mindset that will open
you to opportunities.
If youre contemplating
a major purchase,
resolve this instant to
negotiate for a better
price. Then do it!
(PAGE 68)
R&R PRIORITY
Allot time to recharge
so you can perform at
your best today and
every day. Take breaks
(to stroll, fetch water or
greet a colleague, for
example) at work and
dont skimp on sleep.
PERSPECTIVE
CHECK
JOY BREAK,
ANYONE?
When weighing an
action, pause to
analyze your ultimate
intention. Then act in
a way that aligns with
your intention. Begin
this habit right away.
At some point during

the day, do something
that makes you happy
for its own sake
something absolutely
aimless. Itll brighten
your mood!
(PAGE 45)
(PAGE 34)
(PAGE 18)
9 10
(PAGE 24)
GET MOVING
REV UP YOUR
SOCIAL LIFE
BREW
INNOVATION
MAKE LIKE
ABEAR
EMAIL
ETIQUETTE
Feeling glum? Rather

than staying in and
having a junk-food
binge, call a friend
ASAP and schedule an
appointment for a fun
get-together.
Before punching out

tonight, encourage
everyone on a current
project to provide
input and contribute
to the vision. If
youre a solopreneur,
solicit ideas from a
trustedadviser.
A supportive squeeze
has proved to prevent
illness, so be sure
that you hug at least
one person before the
dayends.
Set aside a half-hour

early tomorrow to
assess your marketing
contacts. If they
havent opened your
emails or clicked inside
them in a long time,
ask permission to
keepsending.
Program at least 30
minutes of physical
activity into each day
from now on. This
practice will boost
your energy and
long-termhealth.
(PAGE 20)
(PAGE 42)
(PAGE 58)
88SUCCESSAPRIL2015
(PAGE 16)
(PAGE 84)
DONT LET YOUR EVENT END
DARREN HARDY
PUBLISHER OF SUCCESS MAGAZINE
Book Darren Hardy for your next event.

SPEAKING TOPICS:
Igniting the Compound Effect 21st Century Leadership
Productivity Strategies for Superachievers Private Leadership Workshops
Achieving Extreme Productivity
Fees starting at $25,000.
S P E A K E R S E RV I C E S
Contact Sondra Ulin to See if Your Event Date is Available.

469-263-3239

Redifing Your Success PDF

Transféré par

Informations du document

Description originale:

Titre original

Copyright

Formats disponibles

Partager ce document

Partager ou intégrer le document

Options de partage

Avez-vous trouvé ce document utile ?

Ce contenu est-il inapproprié ?

Droits d'auteur :

Formats disponibles

Redifing Your Success PDF

Transféré par

Droits d'auteur :

Formats disponibles

!

SUCCESS.com April 2015

Get the tools you need to supercharge your goals

CHECK OUT THESE DOWNLOADABLE MP3 AUDIOBOOKS*

THE IDEA HUNTER

START WITH WHY

SHOP NOW for many more exceptional success and

Building a Better Vocabulary

Boost the Power

Offer expires 04/10/15

Five Principles for Learning Vocabulary

Building a Better Vocabulary

Priority Code: 109501

COURTESY OF NICOLE LAPIN

Learn why you should always

DAVID PAUL MORRIS/BLOOMBERG VIA GETTY IMAGES

Build something 100 people

Learn How to Master

Access bonus content by scanning

I WAS RECENTLY ASKED to be on a panel with four

Humans havent had a

DYcd`Y gh]`` \UjY kcff]Yg ZYUfg XYg]fYg \cdYg UbX

Technology will continue to evolve and innovate

Youve worked hard to taste your dream; let us

CALL AN AGENT 1-800-MY-AMFAM AMFAM.COM/BUSINESS

Leading Like Google

DIGITAL MANAGING EDITOR

Art & Production

SENIOR ART DIRECTOR

SENIOR PRODUCTION ARTIST

SENIOR VP, MARKETING

VP, GENERAL MANAGER

VP, PUBLISHING & BRAND EXPERIENCE

CHIEF BRAND OFFICER

ADVERTISING & MARKETING COORDINATOR

SUCCESS PRODUCT DEVELOPMENT MANAGER

EMAIL MARKETING SPECIALIST

DIGITAL ASSET MANAGER

DIGITAL CONTENT SPECIALIST

DIRECTOR OF BUSINESS DEVELOPMENT

SOCIAL MEDIA COORDINATOR

SPEAKER SERVICES MANAGER

your readers. Keep doing what you do

Need a quick dose of

STILL TOO HOLLYWOOD?

I just love that guy.

I love Liam Neeson

VALUE FOR READERS

I used to really love your magazine.

ORGANIZATION DESERVES INK

Feed Your Brain!

Your one-stop personal-achievement resource!

K]``]UaDc``UfX AUgcb7cc`Ym >Y6Yncg

COURTESY LITTLE NEST PORTRAITS

I pull inspiration from everything in

I try to find some quietness and

Choose Your Words Carefully

I find that my most creative thinking

A study shows affection

I design clothes with multiple

Its crucial to embrace mistakes.

As told to Jennifer Chang

g6 K _