Technology In Franchising

Bob Kerr
CIO Curves International Inc.

Leveraging the Internet

Leveraging the Internet

Communication

Communication

Communication

Leveraging the Internet

Who needs to communicate?

Corporate to Corporate

Future Franchisee to Corporate

Corporate to Franchisee

Franchise to Customer

Customer to Corporate

Your Network

Technology Internationalization

Technology Internationalization

Open
Architecture

Data

Document
control

Translation

Workforce

Scalability
Reusability
Component

Open Architecture
Not closed
Not proprietary
Add-ons are welcome
Best of Breed
Sometimes Free
Global Partnering/Relationships

Scalability

Graceful Growth
Exponential Growth
Spikes
Add components
Throughput Transactions
Applications
Hardware

Reusability
Build it once:
Requirements
Code
Test cases
Manuals
Templates
Design decisions

Componentize
Standard processors
Tax Calculations
Currency conversions
Location Identifiers:
Zip codes
Provence codes
Postal codes

Plug and Play

Data
Consider relationships early:
1-1
1-many
Many-1
Many-many
Umbrella ownership

Strict Field Formatting

Allow for International variables

Document Management

Franchise Agreements
Operations Manuals
Forms
Simultaneous Update
Independent Update
Version Control
Serve to Web
Translation

Translation

Localize, Localize ,Localize

No direct Translation
Slang
Colloquialisms
Look and Feel by Country

Big Door

Huge Hole

Grand Opening

Supplies

Supplies
Paper clips
Clips

Markers
Stapler
Pencils

Workforce
Regional Offices
Field Staff
Sales
Franchisee Support
Localized Training

These are your Translators

This is your help desk

Internationalization Tech Recap

If your systems are open to others, other systems are open to you. No
need to reinvent the wheel.

Design your systems and applications for growth and expansion

Dont pay over and over for Technology

Develop or purchase components that serve multiple purposes

Guard the integrity of your data

Take control of your paper

Who needs to do your translations?

Utilize a global and cross-functional workforce.

Technology is Information

Technology Tools

Who Needs to Connect?

Disparate Technology

Linking the Tools

What do we need to share?

Centralized Data
Real time/Near Real Time
Pull technology vs. Push Technology
Measurable Metrics:
Royalties
Sales
Attendance
Revenue shares

Standardization is
the name of the game
Get everyone using the same tools:
Economies of scale
Simplify support
Simplify maintenance
Shorten response times
Be agile

Technology Tools Recap

Communication devices at your fingertips
Who is communicating?
What do they need? DATA
Set yourself up to PULL
Streamline delivery mechanisms

Bringing it together
Build your network as big as you can
imagine it
Build everything with growth in mind
Build it once
Remember for whom you are building

Its all about the data