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NEW FROM
Robert Kiyosaki
FOR YOUR MONEY, YOUR LIFE
RichDad.com
on an Alice in Wonderland
theme, characterizing the
digital era as the white
rabbit everyone was chasing
to some unknown
destination in a hurry.
Telfer urged publishers to
be cautious, but not
complacent.
We experiment, and we
learn, Telfer said. But we
also must be mindful of the
potential impacts. We should
not pull the tablecloth out
from under the value we are
able to capture for our
authors in the name of
experimentation alone.
inside:
Groupon
Books
Offering
Pre-Fair
JasinDa
wilder
Interview
4
6
Stand 2C80
they may also be older titles that can gain a new lease of life by
promotion linked to a news event or anniversary. By way of
examples Mayston cites the Queens 90th birthday next year and,
also in 2016, the 50th anniversary of Englands World Cup win.
Titles could be offered singly or in thematic bundles and, in
many cases, would be available for order in multiple copies,
enabling high street booksellers to buy in timely titles to offer to
their own customers at promotional rates.
Mayston added: We want to build partnerships with
publishers and see what works both with them and with the
Groupon audience. We also want publishers to come to us
with their own ideas they will decide where the market is. We
are open to any business discussion.
Joshua Baker01279 79807 and joshua.b@e-careers.com;
Rick Maystonrick@agentfoxmedia.com.
IMF
Releases
us
sit th
Vi Boo 1
at 7J2
Visit us at imfbookstore.org.org/pwl25
INTERNATIONAL MONETARY FUND
RD : What made you decide to selfpublish? Did you consider trying to go the
traditional route?
JW: Id say we thought about the
traditional route to publication for about
Jasinda Wilder
four seconds. A neighbour first suggested
self-publishing, and I spent the next 12 hours in front of my
computer, reading every single thing I could find on it
mostly Joe Konraths amazing blog. Doing it ourselves just
really appealed to us. Not relying on anyone else to decide
whether our work might be palatable to readers, not
waiting months and months and months for some agent to
go no thanks, or if we managed to score an agent and
THEN a contract, having to jump through a million hoops.
But now, were in a different place. Were approaching the
US
DGLM will be touting If I Stay author Gayle Formans BYPASS (on submission
in the US), a novel about a woman who goes in search of her birth mother while
recovering from a heart attack. For non-fiction, the agency will be shopping
LIFE PLUS 30 (on submission in the US), by attorney Rabia Chaudry, a
SANFORD J GREENBURGER
friend of Adnan Syed, the subject of the 2014 podcast phenomenon, Serial.
Among Foundrys big titles in London is the new novel from Brothers
coming-of-age tale from the author of Ready Player One that is, also, a
One of the novels ICM will be touting at the Fair is the currently untitled
Continues on page 8 g
Rights Canada
now available on
the Canada Stand
bit.ly/Rights_Mailing
bit.ly/Rights_Download
5D150
www.facebook.com/LivresCanadaBooks
@livrescabooks
www.livrescanadabooks.com
UK
AITKEN ALEXANDER
Sara Baumes SPILL SIMMER FALTER WITHER (published in Ireland
by Tramp Press) is a story about a man, a dog, and loneliness (Wm
INKWELL MANAGEMENT
Heinemann UK).
A big book for Inkwell is the novel DARK MATTER (Crown, manuscript
delivery set for summer 2015) by Blake Crouch, which has already sold
in a number of foreign countries (as well as to Sony for film). The agency
GEEK LOVE, which celebrated its 25th anniversary last year. (While
wifes possessions sends him on an epic quest to find out the truth about
his her secret life before they met (Mira UK; Mira US; Rocco Brazil; Btb
BLAKE FRIEDMANN
On J&Ns list of top books for the Fair is Stanford professor Jerry
Kaplans HUMANS NEED NOT APPLY (Yale, August), which the agency
traces the effects of apartheid through the story of a nurse and her charge,
Meg Rosoffs first adult novel is DUCK ZOO, about finding ones feet
and falling for the wrong person (Bloomsbury UK; Viking US; Doubleday
Canada).
spring 2016) by Peter Willcox with Ronald Weiss. In the book Willcox
the reader through New York via the lives of Robert Mapplethorpe,
ED VICTOR LTD
CURTIS BROWN
Curtis Brown is certain to attract huge interest at the Fair in the sequel to
publisher), a book from Tony Blairs former chief spokesman that was
recently published in the UK. From Pulitzer Prize winner Edna OBrien is
THE LITTLE RED CHAIRS (Little, Brown, manuscript delivery set for
April), a novel about a war criminal, masquerading as a healer, who
FURNISS LAWTON
contributing editor at the Atlantic and lecturer at Yale, called THE WAR
errors - from puzzling but mundane ones to complex false memory constructs
title for Wylie is Julia Leighs AVALANCHE (on submission now, delivery
set for spring), which details the authors trials with IVF. On the fiction
front is National Book Award winner Colum McCanns new short story
collection, THIRTEEN WAYS OF LOOKING (Random House, October).
WRITERS HOUSE
twins who swap places aged six, and the catastrophic consequences when
The agency has a lineup of novels for this years Fair. First up, theres
AM HEATH
sister who grow up blaming themselves for the death of their mother -
but what really happened that day? (btb Germany; Salani Italy).
BLACK RABBIT HALL by Eve Chase is a gothic debut novel set at the
where very little happensuntil the worst thing does (Michael Joseph
UK; Penguin Putnam US; Gyldendal Norsk Norway).
MADELEINE MILBURN
THE WIDOW is a debut crime novel by journalist Fiona Barton, and
Eoin Colfer and Andrew Donkin reunite for their first original adult
UNITED AGENTS
THE MARK AND THE VOID by Paul Murray, following his Man Booker-
longlisted SKIPPY DIES, is perhaps the funniest novel ever written about a
financial crisis (Hamish Hamilton UK; Farrar, Straus US; Meridiaan Netherlands).
British journalist travel though post-war Iraq to try to rescue a girl they
once knew (Faber UK; HMH US; Scribe Australia).
WATSON, LITTLE
1666: PLAGUE, WAR AND HELLFIRE by Rebecca Rideal (agent
Donald Winchester) is a narrative of the year of the Great Fire, the return
of the plague, and the second Anglo-Dutch war (John Murray UK).
Visit us
at stand
6A31
info@ecwpress.com
Drama Canadian fiction Canadian poetry Entertainment Games Health History Hobbies Humor Literary I wish you an enjoyable and successful Fair!
collections Literary criticism Memoir Mystery Music Pets Photography Popular science Self-help Science
Jacks Thomas
fiction Sports Travel TV companion guides True crime Wrestling Young adult
adult Biography Business Drama
Canadian fiction Canadian poetry Entertainment Games History Hobbies Humor Literary collections
10
Author HQ
Author HQ (organised with Kindle Direct Publishing), the selfpublishing strand of the Fair, is now in its fourth year, and is one of
the most popular features at LBF. In addition to the seminar
programme, a series of Agent One-to-One meetings has been
pre-arranged to give authors an opportunity to talk to an agent from
a leading literary agency.Back for another year, The Write Stuff, a
Dragons Den-style panel event, will see ten authors pitch their books
to a panel of literary agents in front of an audience in Author HQ
(Thursday, 2pm to 4pm), for the chance to win a follow-up meeting
with an agent. Each pitch must be under two minutes long, with
agents providing on-the-spot feedback. Seminar highlights include:
Daily
10.45-11.30 Kindle Direct Publishing
Hear about the writing and publishing experiences of some bestselling
KDP authors and learn how they did it. Mel Sherratt, Stephanie Hudson
and Keith Houghton will be joined by Mark Dawson on Tuesday; CJ
Lyons on Wednesday and Rachel Abbott on Thursday. Events will be
chaired by Darren Hardy, UK Manager, Kindle Direct Publishing.
Tuesday
11.45-12.30 Know Your Rights: Legal and Contracts
Advice on how to navigate the legal issues of an evolving industry,
from intellectual property rights in traditional and digital media, to
contract negotiation.
13.45-14.30 Effective PR & Marketing
What are the principles of good PR and marketing, what opportunities
are available and what can authors do to promote and market their
books more effectively?
15.45-16.30 The Principles of Successful Book and Book Cover Design
A guide to the golden rules of book cover design from industry
experts involved in all stages of the process.
16.45-17.30 Genre Spotlight: Crime and Thrillers
A look at trends in this genre, and at what publishers and agents in
this area are looking for.
Wednesday
09.45-10.30 Crowdfunding
A session on running a successful crowdfunding campaign, including
how to get started, creating strong pitch materials, campaign
managementand what to do when your campaign reaches its end.
11.45-12.30 How To Sell Your Book
Looks at what booksellers need to know when deciding on what to
stock, and how to approach them.
14.45-15.30 Genre Spotlight: Non-fiction
European Song Contest winner Conchita Wurst will be discussing her
autobiography Being Conchita, which comes out in May.
15.45-16.30 Successful Social Media Strategies
The dos and donts for authors looking to build a platform for
themselves and their books on social media.
Thursday
09.45-10.30 Publishers and Agents: How They Are Discovering
New Talent
What they are looking for, and what is the best way to pitch to them?
12.45-13.30 Kobo Writing Life: It Takes a Village: The Rise of
Author Collectives
Are co-operatives really capable of making a difference to a writers
success?
Bio
11
We move from
publishing fixed
books to
creating flexible
pieces of
content that
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Service models
entrepreneurs
Publishers can Inventive
The collaboration gives us access to
increase the
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disrupt education for the better. This helps
value of their
to support a quicker cycle of innovation and
delivery, which produces tangible benefits
content by
OUP, while helping to improve the lives
developing it in for
of learners and teachers.
Through partnerships of this kind, we are
standard
able to bring our pedagogical expertise to a
formats that can range of new digital forms and expand our
network of channels to marketwhether
be syndicated
they be web-based, mobile platforms, or via
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the licensing or syndication of our content
platforms.
and services.
While these new approaches to disseminating content
are not rights deals in their purest form, they can help
publishers such as OUP to find new uses and a wider
audience for our contentallowing us to live long and
prosper as the industry shifts.
Butterfly KillS
Brenda ChapMan
CirCle of StoneS
Jeffrey round
Xtra!
/dundurnpress | @dundurnpress | www.dundurn.com
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14
In the UK
childrens books
have grown
from 24% share
of our print
sales in 2004 to
35% in 2014.
PUBLISH
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print from
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Reversal of fortunes?
The number of big publishing lawsuits in the US is winding down, but some very
big legal losses could still be reversed on appeal. Andrew Richard Albanese
looks at where things stand
United States vs. Apple
At the end of 2014, Apple at long last got its shot before
an appeals court to argue that the 2013 verdict holding it
liable for fixing ebook prices should be reversed. And the
lively hearing did not disappoint, as a panel of three judges
aggressively questioned the governments case.
By all accounts, Apple had a pretty good day in court.
One judge, Dennis Jacobs, suggested that Apples (and the
publishers) actions may have been justified to break the
hold of a monopolist that had engaged in predatory
pricing. But while it may be music to the publishing
industrys ears to hear a federal judge imply that Amazon is
a monopolist, attorneys say Apple still has a big hill to
climb. It is one thing for judge Dennis Jacobs to base his
questions on an assumption that Amazon held a monopoly
and was engaged in predatory pricing, but the trial record
does not establish Amazon as a monopolist, or a predatory
price-setter, only as following a loss-leader strategy.
It could be months before the court rules, and much is on
the line: first and foremost, a reversal would mean Apple
would not have to pay the $400 million it agreed to refund
to consumers to settle state and class action claims
associated with the suit.
16
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APRIL 2015
Olympians
of it all.
APRIL 2015
TIME
SEMINAR TITLE
SPEAKER
COMPANY
Tuesday
April 14
1010:20 a.m.
Tyler Ruse
Libre Digital
Tuesday
April 14
Subrat Mohanty
Hurix Systems
Tuesday
April 14
1111:20 a.m.
Ravi Venkataramani
Tuesday
April 14
Martin Biron
Tuesday
April 14
noon12:30 p.m.
Animation in E-books
Floyd Fletcher
Allzone Digital
Tuesday
April 14
Marcin Skrabka
Tuesday
April 14
11:20 p.m.
Evan Owens
Tuesday
April 14
1:301:50 p.m.
John Prabhu
SPi Global
Tuesday
April 14
22:20 p.m.
Silvia Schiavo,
Tutor, Scuola Holden
Tuesday
April 14
2:302:50 p.m.
Michal Kicinski,
Bartek Filipek
OpenBooks.com
Tuesday
April 14
33:20 p.m.
Beni E. Rachmnaov
iShook
Tuesday
April 14
3:303:50 p.m.
Gareth Cuddy
ePubDirect
Tuesday
April 14
44:20 p.m.
Dawid Piaskowski
BookLikes
Tuesday
April 14
4:304:50 p.m.
Andreas Triantafillidis,
Aris Karatarakis
Vivl.io
Tuesday
April 14
55:20 p.m.
Maurits Montanez
Manuvo
Tuesday
April 14
5:305:50 p.m.
Tom Chalmers
IPR License
Wednesday
April 15
9:309:50 a.m.
Xiaoguang Bai
Wednesday
April 15
1010:20 a.m.
Grzegorz Wszelaczynski
Wednesday
April 15
Darren Ryan
Deanta Global
Publishing Services
digital.publishersweekly.com
APRIL 2015
TIME
SEMINAR TITLE
SPEAKER
COMPANY
Wednesday
April 15
1111:20 a.m.
Ravi Venkataramani
Exeter Premedia
Wednesday
April 15
Martin Biron
Wednesday
April 15
noon12:20 p.m.
Steve Odart
Ixxus
Wednesday
April 15
Sameer Shariff
Impelsys
Wednesday
April 15
11:30 p.m.
Alex M. Dare
Trilogy Group
Wednesday
April 15
1:30-1:50 p.m.
Pradeep Jain
ICTect
Wednesday
April 15
22:20 p.m.
Borislav Popov
Ontotext
Wednesday
April 15
2:302:50 p.m.
Booxtream
Wednesday
April 15
33:20 p.m.
Audiolibrix
Wednesday
April 15
3:303:50 p.m.
Beni E. Rachmnaov
iShook
Wednesday
April 15
44:20 p.m.
Laura Summers
BookMachine
Thursday
April 16
1010:20 a.m.
Digimarc Guardian
Thursday
April 16
Anand Krishnan,
President
Transcend
Creative Services Pvt. Ltd.
Thursday
April 16
1111:20 a.m.
Kelvyn Gardner
LIMA
Thursday
April 16
Johanna Brinton,
OverDrive
Business
Thursday
April 16
noon12:20 p.m.
Paul Twelftree
Ixxus
Thursday
April 16
Thursday
April 16
11:20 p.m.
Randy Petway
Publishing Technology
Thursday
April 16
1:301:50 p.m.
Claire Anker
The Publishers
Association
Thursday
April 16
2-2:20 p.m.
Wei She
Thursday
April 16
2:302:50 p.m.
Tom Chalmers
IPR License
Thursday
April 16
33:20 p.m.
Online Profiles:
Let Your Talent Do the Talking
Ciarn Burke
Hiive
Thursday
April 16
3:303:50 p.m.
digital.publishersweekly.com
Scipta
APRIL 2015
Uncertainty
The immediate problem is that national VAT rates for electronic services are significantly higher than those applied to
physical goods (see chart, p. 8), meaning that VAT rates on
e-book salesand thus consumer pricesare set to increase
dramatically.
In France, for example, VAT rates for e-books will jump
from 5.5% to 20%. In Italy, where the VAT rate on e-books
was cut from 22% to 4% just last fall, the tax will now likely
rise back to 22%.
In Luxembourg, a rock-bottom VAT rate of 3% had helped
to entice e-book retailers like Amazon, Nook, and Kobo to
base their European businesses there, since the VAT rate had
intitially been based on the e-books country of origin. As of
2015, however, E.U. laws mandate that taxes on e-books be
charged according to where the customer is located, limiting
the tax benefit for retailers headquartered in Luxembourg,
digital.publishersweekly.com
BY PETER BRANTLEY
Copyright Impact?
Meanwhile, there is another potential impact stemming from
the courts ruling that e-books are services: it could stop the
resale of digital products. In a widely noted 2012 ruling in
UsedSoft v. Oracle, the ECJ opened the door for the potential
resale of legally purchased digital files, essentially stating
that downloading a legally acquired file exhausts the distribution right for that copy. Thus, the court ruled, a purchaser
could theoretically resell a digital file (A subsequent ruling
has since narrowed that position somewhat).
But if the ECJs VAT ruling becomes policy and e-books are
regarded as electronic services, it could further complicate
digital resaleafter all, how do you exhaust the distribution
right of an intangible digital service? Consequently, any possible resale of downloaded digital content will almost certainly
require the consent of the copyright holder, and the ability to
own e-books as digital assets is likely to be more tightly
constrained than ever before.
The E.U. has long made it a policy priority to create a level
playing field for digital and physical products, aiming to
encourage efficient, electronic marketplaces and promote the
digital delivery of goods. But the courts VAT decision was a
catastrophe almost waiting to happen: E.U. laws and directives are a confusing mesh of clashing rules that are not easily
rationalized. And thats unlikely to change anytime soon.
It remains to be seen whether the E.U. will approve a policy
change to address the VAT decision, and how it will square
the ruling, or any policy change, with copyright regulations.
continued on p. 8
APRIL 2015
continued from p. 6
Standard
rate (%)
Book
rate (%)
Austria
20
10
20
20
Belgium
21
21
21
Bulgaria
20
20
20
20
Croatia
25
54
25
Cyprus
19
19
19
Czech Republic
21
10
21
21
Denmark
25
25
25
25
Estonia
20
91
20
20
Finland
24
10
24
24
France
20
5.5
5.5
5.5
Germany
19
75
19
Greece
23
6.5
23
23
Hungary
27
27
Iceland
24
11
11
11
Ireland
23
23
23
Italy
22
Latvia
21
12
21
21
Lithuania
21
21
21
Luxembourg
17
Malta
18
55
18
Netherlands
21
21
Norway
25
25
Poland
23
23
Portugal
23
23
Romania
24
24
Slovakia
20
10
20
20
Slovenia
22
9.5
9.5
22
Spain
21
21
Sweden
25
United Kingdom
20
25
203
20
0% on certain textbooks
Note: Lithuania plans to increase standard VAT to 23% at some point in the future; the Netherlands is considering increasing its reduced
rate to 7%8%; Italy is set to increase its standard VAT to 24% in 2016.
digital.publishersweekly.com
AGENT
WRITER
PUBLISHER
Come visit our stand E610 and get your Golden Ticket
to win an iPad and other prizes
www.inkubate.com
APRIL 2015
BY JAVIER CELAYA
www.klopotek.com
10
digital.publishersweekly.com
APRIL 2015
larly in libraries, universities and other institutions. Based on
reasonably forecast figures, some 60% of purchases by
libraries and universities in Latin America will be digital in
just two to three years.
The Latinobarmetro (an annual public opinion survey
conducted in Latin America since 1995) recently added the
following question to its survey: Do you read books, newspapers, magazines, and blogs directly online? The replies
suggest that digital reading is growing in importance in
some countries in the region. In Colombia and Uruguay,
about 19% of respondents indicated that they read directly
on the Internet. In Argentina, the number was 16%, followed
by Chile and Mexico (13%), and Brazil and Peru (11%).
In the remaining countries in the region, fewer than 10%
reported reading online. And in Spain, just 6.5% of people
reported reading books in digital format and only 4.1% read
books online.
Although figures highlighted by the Latinobarmetro
relating to the purchase or download of books online revealed
a market in its beginning stagesunder 10% in every countrythe potential is evident.
According to Bookwires report on the Spanish and
Portuguese digital markets, governments in the region will
continue to play an important role in promoting digital
content creation and demand. All of the data available indi-
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APRIL 2015
Three Hurdles
But the question remains: What is holding digital back growth
in Brazil? I see three major hurdles.
First, Brazil lacks state-of-the-art aggregators. Until now,
companies such as Ingram and OverDrive have ignored
Portuguese content and have not made any serious attempts
to distribute Brazilian titles. The strongest digital distributor in Brazil is a consortium created by seven top Brazilian
publishers called Distribuidora de Livros Digitais (DLD).
Remarkably, DLD was able to include limitation clauses in
12
digital.publishersweekly.com
BY CARLO CARRENHO
OLA KJELBYE
APRIL 2015
Ka-Pow!
Scribds latest e-book subscription collection
returns some eye-opening data
BY HEIDI MACDONALD & ANDREW ALBANESE
The Data
So, what does early data gleaned from
the Scribd comics launch tell us? For
one, Friedman says, the numbers show
strong reader engagement with comics, outlining who is reading, and for
how long. It may be too early to compute reliable averages, but Friedman
points out that one user spent 131
hours in the first month, reading 216
comics in totalincluding almost the
entire Witchblade series.
On a title level, Avengers: Red Zone
SOURCE: SCRIBD.
14
digital.publishersweekly.com
07545 930379
keith.walters@bibdsl.co.uk
For more information on digital content
services available to publishers, visit
http://goo.gl/xknH72 or our website at
http://www.bibliographicdata.com
16
digital.publishersweekly.com
Entry Points
Curating the collection, meanwhile, was key to the success of
the comics launch, Friedman says. To that end, Scribd hired
respected cartoonist and comics journalist Shaenon K. Garrity to help organize the comics library, breaking it down
into genres and featured collections such as women cartoonists and comics autobiographies.
We wanted readers to have an easy way in, making it
friendly for readers who are not hardcore comics fans and
may not know where to start, says Friedman, who called
Garrity a rock star for her efforts helping new readers
navigate the sometimes daunting world of comicsalso
aiding Scribd to secure data on which genres appeal to
which readers.
Its still earlyand Friedman says the figures will reveal
more in the coming months. But the successful uptake of
Scribds latest subscription offering reflects more than the
strength and appeal of the comics marketit also shows the
reach and potential power of subscription access in engaging
millions of readers.
APRIL 2015
BY ANDREW RICHARD ALBANESE
The digital future is uncertain, but dont let paper hold you down. Unfold your potential and bring your content to life with a tailored solution from our full spectrum
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APRIL 2015
What does Futureproofs offer that some of the workflow
solutions currently available lack?
The traditional way of checking book proofs on paper is
simple, mostly reliable, and accessible. But its surprisingly
expensive, especially for color projects, and it doesnt
enable collaboration or provide useful data. With publishers
always looking to cut costs, all that printing is an obvious
target. However, the digital solutions so farusually PDF
softwareare clumsy and not designed expressly for the job.
Futureproofs, by contrast, is designed specifically for editorial workflows. We provide very precise, intuitive, on-screen
markup based on traditional markup standards. And we
enable effective collaboration, which reduces the time spent
on queries and gives project managers real-time information,
meaning they can better spot problems as they arise, rather
than having to react after the fact.
You recently closed a round of seed fundingtell us
about that.
Yes, weve just signed the agreement on our first seed funding, which will help us to hire another developer and push
ahead. I was fortunate to bootstrap the business through its
first milestoneslaunching our platform at the Frankfurt
Book Fair last year and securing our first paying customer,
everyone.
Visit our Lucy Sharp at stand 3B19 to find out more about
codeMantras Technology-Enabled Services
Lsharp@codemantra.com or go to www.codemantra.com
19
APRIL 2015
BY TERI TAN
20
digital.publishersweekly.com
Putting Readers First: How to Connect with Consumers in the Digital Age
Discover ways to gain readers globally with a look at international imperatives and options
Hear top executives reveal the secrets to putting readers first
Discuss the role of online social communities, new forms of publishing and the rise of mobile reading
Learn how to navigate the maze of permissions in the electronic space
Explore trends in youth reading and the great divide between boys and girls
See how interactivity and gaming gets kids reading and improves outcomes
Prepare for the shift in the supply chain and the integration of digital and print
Debate the question: Is Amazon good for readers?
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CodeMantra
The past year has seen significant change at CodeMantra.
The fundamental shift in the approach to publishing has
been the catalyst for this change, says president Walter
Walker, referring to the re-alignment at educational, technical
and professional publishers, where digital is no longer the
stepchild to print. In many cases, production workflows are
being rewritten for digital-first business. The progressive
publisher, he adds, will look into a blended product if, say,
a 25-page printed instruction can be better conveyed through
an online video, an interactive widget, or a learning objective.
For CodeMantra, its technology-enabled services are
increasingly relevant, specifically the CollectionPoint (CP)
platform. With CP collaborative workflow, we deliver a
cohesive editorial and production environment where clients
and all third-party vendors can take a coordinated and
accountable approach to edits and revisions, explains
Walker. It can be deployed across an array of global stakeholders, and bridged to their CP integrated workflow for
multiple output deliveries.
22
digital.publishersweekly.com
APRIL 2015
Walker, in a
bid to fulfill publishers demands
for an optimal
single-source XML production workflow that utilizes traditional content-creation tools such as Adobe CS6 suite and
Word, acquired Massachusetts-based Media Entities last year.
This software developer has created a powerful XML publishing engine with Word and InDesign plug-ins, and this
engine and its development team are the key contributors to
the CP integrated workflow architecture.
Publishers are always looking for ways to save money but
that is no longer enough to differentiate a service offering.
The technology-enabled services that we provide cover a wide
spectrum, and our clients know we can meet their demands
with a flexible and scalable solution. We are now expanding
to include an educational social media network, as well as
enhanced services and support of K-12 learning management
systems, says Walker, who will be at booth 3B19 to further
elaborate on CodeMantras products and services.
APRIL 2015
deliveries, was used to produce the RTFs. Venkataramani,
who will be at booth 3B64 to answer inquiries about ECS
and other Exeter solutions, adds: Our experienced team
has also been converting 300,000 pages annually for online
databases such as Atypon, HighWire Express, CrossRef, and
PubMed Central.
Icontact
BooXtream, flagship product of Amsterdam-based software
developer Icontact, is the leading social DRM (digital rights
management) watermarking and personalization delivery
platform for ePub books. It is used by a diverse list of clients,
including publishers Verso and Cappelen Damm; Ellys
Choice, an e-book subscription service; and Firsty Group, a
solutions provider. The company works with about 500
publishers and several major libraries, as well as online
retailers, indie authors, and content aggregators.
Huub van de Pol, the manager and founder of Icontact,
says that the basic BooXtream technology is offered as a
Web service with an API and is easily integrated into e-book-
23
Ixxus
A lot of the work that Ixxus is doing with clients, explains
chief innovations officer Paul Twelftree, revolves around
building long-term strategic partnerships to guide them
through a multiyear roadmap to change.
For Dorling Kindersley (DK), for instance, Ixxus developed
a customized cloud-based application that archives around
7,000 products, allows for cross-platform granular and scalable discoverability, and opens up potential for content reuse,
new products, and additional revenue streams. Ixxus now
manages the platform, which
uses Alfresco, Amazon SQS,
ElasticSearch, and MongoDB
technologies.
24
digital.publishersweekly.com
APRIL 2015
For another client, Pearsons global English-language
teaching division, the task was to define, design, and implement a content management and collaboration platform
using Alfresco, MarkLogic, and custom Ixxus components.
The four-month deadline saw Ixxus working across two
publishing centers (London and New York) to carry out
configuration, testing, and training. The projects success,
says Pearsons director of platform strategy Ernst Kallus,
was largely attributed to Ixxuss industry-specific knowledge of the publishing process and challenges faced by publishers, as well as the accessibility and technology expertise
of its offices in both locations.
Later this year, Ixxus will launch a standalone publishing
product that allows users to collaborate and flexibly create
products, and to manage the authoring process. Our thinking
around the platforms functionality is influenced by some of
the worlds largest publishers, and so we are quietly confident
that this product is a game-changer, says Twelftree, whose
team works with 40% of the worlds top 20 publishers and
is being pushed to add a new West Coast office and increase
partnerships with Continental European publishers.
Drop by booth 3B32 for a preview of Ixxuss products
and services, and attend its sessions at the Theatre @ Tech
Top Publishing Trends of 2015 and Your Journey Starts
Here: Five Steps to Digital Transformationat 12 p.m. on
April 15 and 16, respectively.
Klopotek
Two new Web-based
products from publishing software company Klopotek take center stage in
London: Rights Sales Manager and Rights, Licenses, and
Permission Manager. Both client applications run on
Klopoteks Stream platform, which has been adapted based
on the companys classic applications that are deployed at
more than 350 publishers worldwide.
Rights, Licenses, and Permission Manager simplifies specific tasks, delivering key data to the rights manager. For
instance, it enables seamless use of third-party vendors such
as Getty Images and Shutterstock by mapping and integrating their APIs, says U.K. sales director John Lawson,
pointing out that the new module integrates with CCCs
RightsLink, thus enabling automated copyright registration
and receipt of payments. It also offers features such as license
extension alerts and product obsolescence reports.
Meanwhile, Rights Sales Manager module guides users
through the entire process of selling rights. It includes fully
searchable title informationsuch as the authors details, a
description, a thumbnail of the cover, a publication date, and
the list price. It offers shipping of review materials, advance
and royalty claims with payment tracking, and extensive
reporting tools. Two market challengeshazy knowledge
of rights restrictions and the lack of an automated tracking
system for rightshave prompted us to offer this module.
App.PublishersWeekly.com
MPS Limited
Solving the biggest issue in publishingtime to market
requires technology. But this is only achievable, says MPS
Limited chief marketing officer Rahul Arora, if the applied
solutions are smart, intuitive, and user-friendly, and the
average user is able to leverage it. Our cloud-based MPSTrak
has many of these attributes.
Arora cites the partnership with a U.K.-based leading STM
publisher as an example of strategic technology implementation to reduce time to market.
We replaced the publishers
12-year-old legacy production
management system with
MPSTrak, and integrated it
with their internal systems for
charging information. It was a
significant change for a company that produces 80 journals
and upwards of 8,000 articles per journal annually.
The team spent two weeks gathering information and
brainstorming with the publishers production staff. Then
we recommended two master workflows that cater to all 80
journals. We also built a comprehensive configuration
module so that the internal production managers can design
and specify user-interface screens, workflow rules, validation
checks, and other business rules to fit the unique needs of
each journal, explains Arora, pointing out that while
upgrading technology was the prime reason for the new
platform implementation, the publisher was amazed by the
new functionalities that come as a part of MPSTrak.
Meanwhile, software development, branded under MPS
Technologies, has grown exponentially in the last six months.
Two exciting projects with a leading Australian medical
information providerfor the development and implementation of a content-creation system and content-delivery
system, respectivelyleverage several modules of our flagship DigiCore platform. We created seamless and integrated
systems that provide faster time-to-market workflows, says
Arora, who will be at booth 7H50 with his team to present
various publishing technologies, products, and solutions that
MPS Limited has to offer.
26
digital.publishersweekly.com
APRIL 2015
OKS Group
By creating a better product
more efficiently, says OKSs
CEO and chairman Vinit
Khanna, we can help publishers to grow end-user customer satisfaction and revenues through product and service enhancement, and quality.
Publishers, he believes, cant see the forest for the trees when
they focus purely on cost and less on quality. We encourage
them to see that they do not have to sacrifice one for the other.
For Khanna, one of his companys biggest developments
going into 2015 is the two-month-old strategic partnership
with Superior Media Solutions (SMS): It provides customers
with comprehensive technology solutionsfrom authoring,
collaborative production workflow, and digital asset management to delivery via the full range of media channels. For
publishers struggling with digital strategy issues, we can help
to simplify the decision-making process, allowing them to
focus on developing quality content.
Then there is e2e, the groups latest offering. The cloudbased workflow system shortens the publishing cycle,
enhances author experience and involvement, and facilitates
print and electronic deliveries. The biggest e2e advantage,
explains Nigel Wyman, president of OKS Prepress Services,
is its zero reliance on conventional typesetting to generate
structured content, create pages, and incorporate author
corrections. That offers significant cost savings for onlineonly titles while also allowing for parallel product deliveries
in, say, XML, HTML, PDF and ePub. The e2e workflow is
also developed with an eye on addressing the needs of
open-access (OA) publishers, where much of the actual production work rests with the authors.
Our e2e workflow is perfectly poised to take on the early
stages of the production activity, from authoring through to
editorial. It works tremendously well in keeping production
costs in check, which is one big challenge faced by OA publishers, Wyman adds.
To learn more about e2e and the many solutions provided
by OKS Group, contact nigel.wyman@oksgroup.com.
Publishing Technology
News that Egmont Publishing launched a global contracts
and rights system on Publishing Technologys Advance platform recently reached the industry. Now live in Egmonts
U.K. and Scandinavian operations, the system provides a
single, transparent view, incorporating streamlined management of rights,
sub-rights, fragments, and permissions. Easy
visibility of contract stipulations and rights owned will modernize Egmonts
business, making it efficient to remain in compliance, while
APRIL 2015
readily exposing untapped revenue potential, explains executive v-p for business development Jane Tappuni, who will
be at booth 7G41.
She adds: Publishers tend to invest in developing new
products at the expense of cataloguing and mining rights
they already own, thus missing the opportunities to generate
new revenues from current assets. To find out more about
IP strategy, head over to the Theatre @ Tech on April 16 at
1 p.m. for Rights on the Money: Are You Fully Monetizing
Your IP, presented by executive v-p of global product
strategy Randy Petway.
Another client, Macmillan Distribution, runs a new subscription platform based on Advances Order to Cash
module. The system provides tools to manage, package, sell,
and distribute content in innovative ways that until now
have been too challenging to administer.
The challenges and issues in the STM segments are a key
focus in more talks being held by Publishing Technology
executives. CEO Michael Cairns will explore the topic What
Is a Publisher Now? Academic Trends to Watch at the
Faculty on April 14 at 11:30 a.m. Melissanne Scheld, managing director of PCG (a division of Publishing Technology),
will chair a panel titled The Scholarly Communication
Chain: Linking Publishers, Librarians, and Researchers on
April 15 at 10 a.m., as well as a panel titled University Presses
Today: How to Stay Relevant in an Era of Disruption,
Innovation, and Industry Contraction on April 16 at 11:30
a.m, both of which are also at the Faculty.
Vearsa
The company previously known as
ePubDirect is relaunching its product
line with expanded services. Our
new name, Vearsa, or verse in Gaelic,
refers to Irelands long history of
storytelling. It is about us wanting to continue this storytelling tradition by helping publishers to get their stories out
to the world, explains CEO Gareth Cuddy, adding that the
company has evolved from being an e-book distributor to a
cutting-edge technology company working to solve publishers most pressing issues, which include driving profitable
sales, identifying new markets, and turning big data into
actionable insights.
An integral piece of Vearsas expansion is Tracker, a new
product that monitors millions of titles on retailers websites
on a daily basis, giving publishers powerful data regarding
availability, pricing, geographic rights enforcement, and
competitive strategy. It enables publishers to monitor print
and online data for the first time in one place, optimizing
their pricing and metadata, and getting ahead of trends,
adds Cuddy, whose team works with over 350 publishers to
distribute half a million titles to more than 1,000 retailers
and 65,000 libraries. The average publishers e-book sales
grow 12% month on month using Vearsa, and we want to
drive this growth with our new products.
Meanwhile Vearsas e-book analytics services have been
providing clients with interesting insights into what is happening (and working) in the marketplace. Cookbooks, for
instance, have seen a threefold year-on-year increase in earnings, while photography titles have grown 80% year on year.
This shows that well-produced image-rich e-books can grab
the attention of people who are now used to looking at
photographs on screens instead of paper with a matte finish.
For more information about Cuddys viewpoints on
e-books, visit booth 3A50, or head over to Theatre @ Tech
on April 13 at 3:30 p.m. to listen to his presentation, Five
Ways to Supercharge Your E-book Sales.
APRIL 2015
BY HANNAH JOHNSON
GESCHAEFTSLEITUNG
Turkeytrade publishing
Hannah Johnson is the deputy publisher of Publishing
U.S.digital publishing and innovation
Perspectives.
As a result of increased digital innovation, communication, and logistics, publishing in the 21st century is more
global than ever. Content today quickly and easily travels the
The Markets: Global Publishing Summit
world, and mature markets are finding common ground with
Co-organized by the Frankfurt Book Fair and
Publishing Perspectives
those still emerging, initiating partnerships, and sharing
Oct. 13, 2015
knowledge and resources.
themarkets2015.com
28
digital.publishersweekly.com
Transform
US | UK | In dia
| W WW. CE NV E OP UB L I SH E R SE R V I CE S.CO M
Senior Manager
Technical Publications
Executive Director
Production Manager
IF THERE IS GOING
TO BE A WAR, I DO NOT
WANT TO MISS IT.
Julian Kulski, age 10
AQUILA
POLONICA
17
18
aNd
Out
September
2015
TM
Giggle-fueling fun
Booklist
capstoneyoungreaders.com
fl
curious-fox.com
19
20
Adaptive learning
Having said all that, my bet is that there is,
in truth, a really big digital change coming.
And its imminent. The tech, and the ideas,
have been around for a couple of decades.
But now the time has arrived. Its adaptive learning.
The most interesting platform tech being built out there
isnt some new version of digitised drill and practice, or,
alternatively, edutainment. Its not look and learn, either
(video is a very passive medium incidentally, easily snored
through, let alone switched off). Adaptive is none of the
above. Its about me (or you)and its about engagement.
Lets take maths (why wouldnt you, its rather important,
after all). At the end of most maths lessons there is a high
likelihood that 10-15 per cent of the students didnt really
get a crucial point. Another 10-15 per cent (even in groups
of close ability) are ready to move on swiftly. The teachers
can (and do) assess whats gone in with whombut its
laborious. Supposing your platform, instead of merely
testing kids to check, actually took them back through
what they hadnt grasped (because the ones who didnt get
the lesson are different each time)? And the ones who have
got it are given greater depth?
In other words, supposing the machine devised the right
progression for each student, as they went along? But also
kept everyone on tracknot mayhem, but clarity. This is a
world in which all homework is directly relevantnot a
parade-ground duty, but a genuine out and out exercise in
self-development.
This stuff costs huge amounts of time and care to build.
You have to have curriculum specialists alongside techies
alongside designers, all working in each others interest.
But once youve got it, the gains are real, quick and very,
very visible.
So while one strand of policy-makers rightly focus on
bringing back the textbook to UK schools (because they
work, and because they raise standards), we as publishers
are happily continuing to explore genuine next generation
learning. It wont replace books, at least not for a long while
yet. It wont replace teachersever. But adaptive learning will
offer another precious tool to help ensure that students dont
slip unnecessarily behind, or fail to push on when theyre
able. Books aint deadlong live the adaptive platform.
Colin Hughes is Chair of the Education Publishers Council at the
Publishers Association.
ad-90mmx130mm.indd 1
21
2015-03-26 1:40 PM
Fathers
House
C. Edward Baldwin.
Smashwords, $3.99 e-book (229p)
ISBN 978-1-311-39858-1
n Baldwins debut thriller, a drug cartel, with roots planted firmly in an otherwise idyllic North Carolina city, bribes,
threatens and murders to stay in power.
Fathers House, to all appearances, is
a home for wayward boys in largely crime-free Duraleigh, N.C. But there are
some who believe the city harbors a drug syndicate, Fathers Disciples, which
uses the boys home to recruit young members and the adjacent Fathers Funeral Home to launder money. Assistant District Attorney Ben Lovison, a Fathers
House alum, and others work toward exposing the syndicatenot easy since
many of the citys prominent officials are on the take. The author keeps the
plot moving and the tension pulled tight: The homes basement serves as a
locus of terror, and distrust is pervasive. Baldwins story also explores a thematically rich father motif: Ben, whose own father abandoned him and his
mother, is worried about being a new father; the home is run by Mayo Fathers; and a standout among the many characters, Detective Leo Johnston,
whos told to re-examine a murder case and finds evidence in shockingly short
supply, also fits the motif, having stayed in a loveless marriage for the sake of
his two sons. The story features striking imagery, including a scene in which a
hired killer retrieves a candy bar while a body burns, passing a door that leads
to the dreaded basement.
KIRKUS REVIEW
Dec. 11th, 2013
22
FLORENCE
The Paintings and the Frescoes
The most comprehensive book on the
paintings and frescoes of Florence
ever undertaken, with more than
2,000 beautifully produced artworks.
October 2015 / US$75.00
JERRY ON JERRY
The Unpublished Jerry Garcia Interviews
Never-before-published interviews with
Jerry Garcia reveal his thoughts on religion,
politics, his past, and his creative process,
providing essential new insight into
the history of the Grateful Dead.
November 2015 / US$27.95
WWW.BLACKDOGANDLEVENTHAL.COM
Wednesday
Thursday
1.00-2.00pm Translating Mexico: The Hows and the Whos
Translators will be discussing how they came to establish a
relationship with their authors, acting as champions and agents for
them in the English-speaking world, and how the avenues that have
already been created can be used to increase the visibility of Mexican
literature.
Mexican Pavilion, Stand 6D100
Backyard
Tauntons
Mug
Meals
ALL
NEW
I D E A
B O O K
GREGORY PAOLINI
SANDRA S. SORIA
Taunton
Paperback
EAN 9781600854989
MU8527_PW_March_Ad_half_Horizl2_sized.indd 1
Paperback
EAN 9781940655079
L UCKY
SP OOL
THREAD
M E D I A
FIBER
Paperback
EAN 9781600857812
Paperback
EAN 9781627109161
23
3/25/15 2:40 PM
Charles Dodgson
Charles Ludwidge Dodgson was born in
Daresbury, Cheshire into a large rectory
family and is better known by the
pseudonym, Lewis Carroll. He was a great
storyteller and also very gifted academically; by the age of
24
Realising the
potential for a
story that
entered into a
childs world in
a new way,
[Alexander
Macmillan]
agreed to take
on Carrolls
story.
Wisdom Publications
RIGHTS AVAILABLE
BUDDHISM
The Dalai Lama and Thubten Chodron
Cloth | 352 pages | 9781614291275
MINDFULNESS
A TO Z
Arnie Kozak
240 pages
9781614290575
BUDDHISM
FOR DUDES
Gerry Stribling
144 pages
9781614292296
DONT WORRY,
BE GRUMPY
Ajahn Brahm
240 pages
9781614291671
Wisdom_London_2015.indd 1
WISDOMPUBS.ORG
25
4/3/15 4:52 PM
Open access
A number of years ago it was possible to see this movement as a
potential existential threat to publishing. Meeting the strongly
articulated demands that taxpayer-funded research should be free
to be read by all required a nuanced response in policy discussion,
but equally importantly an actual change in mind-set and business
approach. In the UK, the 2013 Finch Report set out a clear
framework for how the so-called Gold Open Access (Gold OA)
approach would see publishers revenue streams gradually shift
from payment for reading, to payment for publishing. We are
still very much in the transition phase of this adoption, and the
continued support and strength of subscription-based journals
suggests that there is some time to go before the world is fully
Gold. Meanwhile, publishers have worked to ensure that every
public library in the UK has a terminal dedicated to providing
any user with access to research data.
Data analytics
In data analytics, or data and text mining, the story is very
similar. Publishers have quietly been at the forefront of helping to
develop the technology to make the possibilities of analytical
tools a reality. The whole field is very much at a nascent stage of
development, with requests for data and text mining to all UK
publishers being countable on a couple of hands. For this reason,
it has always seemed to publishers that moves to legislate in this
area are unnecessary, premature and potentially damaging. It is
generally unwise for politicians to fix the statutory framework of
a market before that market really exists. While there may be an
argument for using statute to pre-empt unwelcome developments
(such as anticipating toxic drug crazes) it hardly seems fitting
that laws should run ahead of market arrangements.
However, this is the path the Government has taken and the
amendments to the Copyright Act introduced in July 2014 now
give miners the ability to reproduce the works they wish to mine,
but with three vitally important caveats. First, by restricting this
ability only to those who have legally acquired the work it ensures
that this measure will not lead to open season on publishers
content. Secondly, it remains possible for publishers to maintain
26
Research integration
Whereas both open access and data analytics have a strongly
political flavour, the drivers behind innovation in the development
of research tools are more consumer driven. In recent years
academic publishers have been changing the definition of the
services they offer to researchers, allowing them to increase the
efficiency of how they engage with the research community. It
would be invidious to pick examples from such a strong field,
but there are a number of such platforms which give the research
community incredible flexibility in the use of and linking of
academic research. Publishing is unique among the British creative
industries in having developed these tools and techniques
within its own borders, working with third-party technology
companies, but not being out-manoeuvred by them.
In each of these areas the sector is at the start of a journey. There
are no settled questions or ways of doing things, only exciting
opportunities. It may be too early to predict exactly how things will
stand in five or ten years time, but the features of the landscape are
becoming clearer. Articles published under open access will be
surely approaching a handsome majority, with Gold OA being the
preferred route, but with sustainable Green OA still having a part
to play. The data mining technologies and licensing arrangements
will be utilised by an increasing group of researchers.
27
AA: Lets talk a little bit about your own reading habits,
this is not your first book. Can you tell us a little about
your writing and publishing experience before this?
PH: I wrote four novels under a pseudonym which are, to
use the term, what youd call Chick Lit. The first one was
actually commissioned by somebody elsethe publisher had
the idea for a book, and I did it. But those books never
really felt like they completely came from me. And my
writing kept getting darker and darker, and more terrible
things kept happening to people, and eventually I knew
where I wanted to be. If I was really going to commit to
writing fiction, the thriller area of the market is where I
would be comfortable. So, for this book, I decided Id really
make it my own thing. The Girl on the Train really does
feel like a debut. But I think writing those other novels was
very useful for me. I was flexing my fiction-writing
muscles, trying things out, learning about pacing and how
to structure a story. And, I learned that you need a lot of
patience when it comes to publishing. Im having an
extremely fortunate experience at the moment, but I also
know thats not how publishing usually goes.
AA: As you were writing The Girl on the Train, did you
ever anticipate it would become such a hit?
AA: Technology has also opened up a new world of selfpublishing, especially in genre fiction. Any thoughts about that?
for lots of people, and I can see why its appealing. Its
incredibly difficult to get your work read by agents, and
even if you manage to get yourself an agent, its hard to get
a traditional publishing deal. Obviously there
are a lot of excellent writers who arent
getting picked up by the big publishers,
because we are seeing all these great selfpublished successes. I know someone, her
name is Rachel Abbott, for example, and
shes a crime writer whos done fantastically
well with her self-publishing route.
28
BRING
YOUR BOOKS
TO LIFE
Find out more on
Stand 6D101
#NielsenB2L
www.nielsenbookdata.co.uk
20/03/2015 19:45
Big brands
How come? What was once the engine room of publishing
became a liability. On the one hand, the tendency for
bestsellers to have increased market share of earnings became
ever more pronounced. The value of the big brands from JK
Rowling to Jamie Oliver grew as more and more content was
pushed out through the internet. People wanted names
they could recognise and trust. Bandwagon effects
where people want to read a book just because all their
friends are reading itbecame more obvious on
breakout titles. Just as in the technology world, they
have the Highlander Principle (that there can Only Be
One social network or search engine), which produces
so-called Unicorns, billion-dollar tech start-ups that dominate
an area and close out the competition. In publishing, we have
the global bestsellers such as Fifty Shades or The Hunger
Games. Get one, and you are home and dry for the year.
At the other end of the market (for want of a better term,
what we might still call the Long Tail), self-publishing,
Amazons KDP programme and a slew of POD initiatives have
meant that it has never been easier to get books published. If
all you want to do is make some text available, the options are
there. This is the democratic end of things, the open web that
some lionise and some think produces, well, a lot of crap. What
is clear is that, for some companies, aggregating enough of this
material cheaply and efficiently can be an excellent business.
In reality this is all one dynamic, which is hitting across
business and media sectors. Whether its taxis or finance, the big
get bigger and there are more options than ever for the very
small. Those in the middle? Ah, well. Publishers no longer see the
value in paying large advances for books destined to end up in
30
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