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ON
SCOPE OF TOURIST INSIGHT REGARDING
RAJASTHAN
AS
TOURIST DESTINATION
INTRODUCTION TO TOURISM
Tourism in India
The tourism industry of India is economically important and grows rapidly during KKM, the
World Travel & Tourism Council calculated that tourism generated INR6.4 trillion 6.6% of the
nation's GDP in 2012. It supported 39.5 million jobs, 7.7% of its total employment. The sector is
predicted to grow at an average annual rate of 7.9% from 2013 to 2023. This gives India the third
rank among countries with the fastest growing tourism industries over the next decade. India has
a large medical tourism sector which is expected to grow at an estimated rate of 30% annually to
reach about 95 billion by 2015. According to World Tourism Visit 30% of world population
visit Taj Mahal each year.
According to provisional statistics 6.29 million foreign tourists arrived in India in 2011, an
increase of 8.9% from 5.78 million in 2010. This ranks India as the 38th country in the world in
terms of foreign tourist arrivals. Domestic tourist visits to all states and Union Territories
numbered 850.86 million. The most represented countries are the United States (16%) and the
United Kingdom (12.6%). In 2011 Maharashtra, Tamil Nadu and Delhi were the most popular
states for foreign tourists. Domestic tourists visited the states Uttar Pradesh, West Bengal,Andhra
Pradesh and Tamil Nadu most frequently. Chennai, Delhi, Mumbai and Agra have been the four
most visited cities of India by foreign tourists during the year 2011. Worldwide, Chennai is
ranked 41 by the number of foreign tourists, while Delhi is ranked at 50, Mumbai at 57 and Agra
at 65 and Kolkata at 99.
The Travel & Tourism Competitiveness Report 2013 ranks India 65th out of 144 countries
overall. The report ranks the price competitiveness of India's tourism sector 20th out of 144
countries. It mentions that India has quite good air transport (ranked 39th), particularly given the
countrys stage of development, and reasonable ground transport infrastructure (ranked 42nd).
Some other aspects of its tourism infrastructure remain somewhat underdeveloped however. The
nation has very few hotel rooms per capita by international comparison and low ATM
penetration.
The Ministry of Tourism designs national policies for the development and promotion of
tourism. In the process, the Ministry consults and collaborates with other stakeholders in the
sector including various Central Ministries/agencies, state governments, Union Territories and
the representatives of the private sector. Concerted efforts are being made to promote new forms
of tourism such as rural, cruise, medical and eco-tourism. The Ministry also maintains the
Incredible India campaign.
India's rich history and its cultural and geographical diversity make its international tourism
appeal large and diverse. It presents heritage and cultural tourism along with medical, business,
educational and sports tourism.
The famous tourist attractions of the state are- cities like Jaipur, Udaipur, Jodhpur, Jaisalmer,
Pushkar, Ranakpur, Forts and Palaces like Mehrangarh Fort, Golden Fort, Wildlife Sanctuaries
like Sariska, Ranthambore, Chambal Gardens, Temples of Mount Abu and Kiradu temples and
lots of other attractions.
According to a survey, about 620,000 foreign and 7 million domestic tourists visited Rajasthan in
the year 2002. Rajasthan contributes about 11.2 per cent and 3.3 per cent share in Indias foreign
and domestic tourist arrivals respectively. It is calculated that on an average Rs 400 per day is
spend by a domestic tourist and Rs 800 per day by a foreign tourist. Thus tourism adds greatly to
the economy of the state by contributing 13 per cent of the State Domestic Product. In fact in
terms of economy, tourism is the third significant sector next to agriculture and industry. Over
the years, Rajasthan has come up with well-developed tourism infrastructure that includes about
6,000 hotel rooms in over 150 hotels. Among these 1400 rooms are of 54 heritage hotels and
resorts. The Indian Hotels, ITC-Sheraton, The Oberoi and Holiday Inn are the renowned and
predominant names in the Tourism industry of Rajasthan.
The world class luxury train-Palace on Wheels is also a chief attraction for the tourists. The
Rajasthan government has brought down the luxury tax from 10% to 8% to boost the tourism
industry of Rajasthan.
Structure of Economy
Rajasthan has the eighth largest economy with a Net State Domestic Product (NSDP) of over US$ 11.5
billion. Over the last ten years from 1994 to 2003, the state of Rajasthan underwent growth at a
Compounded Average Growth Rate (CAGR) of 6% increasing from US$ 6.4 billion to US$ 11.5
billion.
In the years 1995-96 and 2001-02, the industrial sector of the state underwent a growth rate of
6.9% per annum. The growth rate of the service sector was 7.4 %.
The main economy of Rajasthan is agrarian based. Agriculture is the leading economy of the
state accounting for 22.5 per cent. The total cultivated area of the state encompasses about 20
million hectares and out of this only 20% of the land is irrigated.
The principal crops Barley, Wheat, Gram, Pulses, Oil Seeds, Bajra, Pulses, Jowar, Maize Ground
Nuts, fruits and vegetables and spices.
Next to the agricultural sector, the Industry of Rajasthan plays a major role in the economy. The
industrial sector accounts for about 32.5 per cent of the total share of the states economy. The
main industries of Rajasthan include textile, rugs, woolen goods, vegetable oil and dyes. Heavy
industries consist of copper and zinc smelting and the manufacture of railway rolling stock. The
other industries related to Private Sector include steel, cement, ceramics and glass wares,
electronic, leather and footwear, stone and other chemical industries. Rajasthan is also known for
its textile industry and the state is the fourth largest producer of spun yarn in India.
Rajasthan is also the major producer of cement contributing to 15 per cent of the national cement
production.
Rajasthan is the third major salt producing state of the country and accounts for one-tenth of the
national salt production.
Rajasthan is the second largest mineral producing state in India and houses about 90% of the
total mineral reserves of the country. It shares 24% of the aggregate national production of nonmetallic minerals. Thus the Mining sector is a very important revenue earner for the state. From
this sector Rajasthan earns as mineral royalty an annual income of more than US$ 100 Million.
Another most important revenue contributor of the state is Tourism and accounts for about 15%
of the economy of Rajasthan. Rajasthan contributes about 11.2 per cent and 3.3 per cent share in
Indias foreign and domestic tourist arrivals respectively. The Rajasthan government has brought
down the luxury tax from 10% to 8% to boost the tourism industry of Rajasthan.
The services sector accounts for 45 per cent of the GDP of the state. Other sources of economy
for the state are Infrastructure, Transportation, Energy, Power, Telecommunications, and Banking
& Financial Institutions.
Ahore - Located 110 km away from Jodhpur.A small town famous for Holi Festival,
goddess temple and Haveli by Jagirdar family of Ahore. Presently running as a hotel
"Havelli Heritage".
Barmer - Barmer and surrounding areas offer perfect picture of typical Rajasthani
villages.
Bundi - Popular for its forts, palaces and stepwell reservoirs known as baoris.
Jaipur- Known as pink city of India and the capital of Rajasthan, famous for palaces and
temples.
Jaisalmer - Famous for its golden fortress, havelis and some of the oldest Jain Temples
and libraries.
Jhalawar district - Caves like Binnayaga Buddhist caves, Hathiagor Buddhist Caves,
Kolvi Caves are popular medieval architecture of India.
Jodhpur - Fortress-city at the edge of the Thar Desert, famous for its blue homes and
architecture.
Mount Abu - Popular hill station, famous for 11th century Dilwara Jain Temples and
natural beauty. Highest peak in the Aravalli Range of Rajasthan, Guru Shikhar is just
15 km from the main town.
Nathdwara - This town near Udaipur hosts the famous temple of Shrinathji.
Neemrana - Located in the heart of the 'golden triangle', Neemrana is almost equidistant
from the tourist sites of Delhi, Agra and Jaipur.
Pushkar - It has the first and one of the very few Brahma temples in the world.
Ranakpur- Large Jain Temple complex with near 1444 pillars and exquisite marble
carvings.
Sirohi - Famous for its chains of temple, Mirpur Jain Temple of Mirpur is the first marble
monument of Rajasthan.
Ranthambore - Situated near Sawai Madhopur. This town has historic Ranthambore Fort
and one of the largest and most famous national park of India (Ranthambore National
Park).
Shekhawati - Located are small towns such as Mandawa and Ramgarh with frescoed
havelis between 100 years to 300 years old, and Vedic period Dhosi Hill.
Objectives
Research Methodology:The methodology section is the blue print for researcher activity and specifies how the
investigator intents to study the people or describe social settings. In other words the
methodology section make explicit
TYPES OF RESEARCH
The type of research used in this project will be Exploratory & descriptive in nature. Descriptive
research is essentially a fact finding related largely to the present, abstracting generations by
cross sectional study of the current situation the study desire and constitutes the how to do it
phase.
In this project Collection of samples through convenience sampling technique will be use of
questionnaire ,which will be answered by sample chosen
Secondary data:
Data collected from a source that has already been published in any form is called as secondary
data. The review of literature in nay research is based on secondary data. Mostly from books,
journals and periodicals.
Sources of Secondary Data:
Secondary data is often readily available. After the expense of electronic media and internet the
availability of secondary data has become much easier
Published Printed Sources, Published Electronic Sources, Unpublished Personal Records
Government Records, Public Sector Records.
SAMPLING DESIGN:Sampling is the process of obtaining about an entire population by examining only a part of it.
Sample Element
Sample Size
Sample Media
Sampling Method
:
:
:
:
Tourist at RAJASTHAN
200 Tourist
Questionnaire
Simple Random Sampling.
Please give correct answers. Write in the appropriate line and check in [ ].
The answers will be kept secret.
The questions are asked for research purpose only.
1. Full Name:- __________________________________________________________
2. Adress:________________________________________________________________________
3. State:-_____________
City:-________________
4. Contact No.________________
5. E-mail address:-___________________
6. Age:- __________
7. Gender:- Male
Female
8. Occupation:-_________________________________
9. Hobby:________________________________________________________________________
______________________________________________________________________
10. Are you visiting the different areas of RAJASTHAN frequently?
Yes
No
3rd
Website
Tour Reporter
Television
Religious
Historic
Scenic Beauty
On an average___________________
19. Major Posen of your spending goes in to?
A. Shopping
B. Adventure
C. Food
21. What problems did you face while you staing in RAJASTHAN?
_______________________________________________________________________
_______________________________________________________________________
22. Where did you place RAJASTHAN in lines of tourism?
Developed
Underdeveloped
24. Give your suggestion for developing RAJASATHANas best tourist destination?
Bibliography
http://rtdc.rajasthan.gov.in
http://www.rajasthantourism.gov.in
http://en.wikipedia.org/wiki/Tourism_in_Rajasthan
External Links
www.Panjamadu.com
www.google.com
www.deshgujarat.com
www.dns.com
www.youtube.com
www.incredibleindia.org
www.wikipedia.org
www.tourism.gov.in
www.tourisminindia.com
www.tourism-of-india.com/kutch.html
Books
Lonely Planet India
Schools Yellow Pages
Tourism in Kutch
Tourism Thread