Académique Documents
Professionnel Documents
Culture Documents
Demographics
Demographics are the statistical data
of a population. They are used in
media marketing to classify an
audience into age, gender, race and
job type other categories.
Our Documentary
The description of our documentary:
Max Walker is a charismatic student of Reeds School,
hes been acting in school plays for as long as he can
remember, but this is the story of his final school
production. Max takes us on the highs and the lows of
what it takes to put on a highly anticipated theatrical
performance. Experience Maxs final curtain call, but not
before witnessing all the drama, that takes place offstage, unfold.
Age
Gender
Job Type
National Readership Survey
standardised groupings
Job Type
Our documentary is most likely suited for the grade E
social class. Mostly due to the fact that our target
audience is students and young adults. Thus many of
them would fall in to the grade E category as most are
unemployed due to being in full time education.
Psychographics
Psychographic segmentation divides the market into
groups based on social class, lifestyle and personality
characteristics. It is based on the assumption that the
types of products and brands an individual purchases
will reflect that persons characteristics and patterns of
living.
Life style
The Cross Cultural Consumer Characterisation Model
Lifestyle
The Cross Cultural Consumer Characterisation Model