Analysis

Q5-What was the major problem faced by Retailers while buying the goods?
H0: Delivery of Handset is not the main problem in SAMSUNG among retailer
H1: Delivery of Handset is the main problem in SAMSUNG among the retailers
One-Sample Statistics
N
problem

Mean
12

Std. Deviation

2.5000

Std. Error Mean

.67420

.19462

One-Sample Test
Test Value = 1
95% Confidence Interval of the
Difference
t
problem

Df

7.707

Sig. (2-tailed)
11

.000

Mean Difference
1.50000

Lower
1.0716

Upper
1.9284

Interpretation
As we can see from the above data (where N=20, n is no of total respondents) our p<.05 so we
reject the null hypothesis in favor of alternate hypothesis, i.e. Delivery of handset is the major
problem among the retailers.

Q- why do you prefer to sell Samsung ?

H0: High margin plays a major role in selling samsung
H1: High margin does not plays a major role in selling samsung

Prefer

Frequency
Valid

Fast Movement

Percent

Cumulative Percent

20.0

20.0

20.0

High Margin

10

50.0

50.0

70.0

brand name

30.0

30.0

100.0

20

100.0

100.0

Total

T-TEST
One-Sample Statistics
N
prefer

Valid Percent

Mean
20

2.1000

Std. Deviation
.71818

Std. Error Mean

.16059

One-Sample Statistics
N

Mean

Std. Deviation

Std. Error Mean

One-Sample Test
Test Value = 2
95% Confidence Interval of the
Difference
t
prefer

df
.623

Sig. (2-tailed)
19

.541

Mean Difference
.10000

Lower
-.2361

Upper
.4361

Interpretation
As we can see from the above data (where N=20, n is no of total respondents) our p>.05 so we
reject the null hypothesis in favor of alternate hypothesis, i.e High margin is the incentive for
selling samsung

which of the company you sell the most?

10%

15%

25 %

50%

As per the survey conducted from the 20 retailers 50% of the retailers sell SAMSUNG phones
the most. The reason for this is that Samsung is a well known brand among consumers and it has
a very wide range of product. The products start from a very low price and go up to the high
priced products. The retailers find selling Samsung phones very profitable to sell as it has a good
margin and is easily sold.

Crosstab between feasible solution provided by the

company and no of days taken to provide that solution
Count
howmuchtimecompanyprovided
0-10 days
feasiblesolution

10-20 days

Total

yes

12

18

no

14

20

Total

As per the survey conducted 12 retailers have said to recieve a solution to the problem within 10
days and 6 of them had said that they recieved the solution between 10-20days and 2 retailers did
not receive a solution at all.

q- Margin the retailer receive by selling the samsung phone ?

When asked about the margin they recieve on selling the samsung phone most of the retailers
had a very good margin of 5-10% on selling high end samsung phone and some retailers get 05% because they sell low end samsung phone