Mumugi Business Plan

BU
bDFSF
BUSINESS PLAN
Mumugi Corporation established in January, 14th 2013 and I, Yudistira Soepadmo got the honor to
become Chief Executive Office. I am aware that this responsibility is huge and I am ready to take all of
the risk and challenges,
Mumugi itself was founded by 17 people as all become part of our team. It was founded to achieve
perfect score in Entrepreneurship subject. Our business main product is Mug that are different from
other Entrepreneurship as we belief it will give us advantages in this rivalries.
Our main purpose to this product is simple. A person has different personality, characteristic also their
favorites things. Aware of that, we facilitate them (the customer) to make their mug matching their own
personality, characteristic or their favorite things. It is because they will use their mug every day.
Therefore, to make their mug different from the other persons mug we made their mug special for just
one person.
We believe that mug is essential. Because each day a person need drink to living their life as drinking
water is main requirement as living thing, especially we as human. That is also our consideration to
made mug-basis business. Even though there are some people who prefer to use glass or cup. But mug
is more versatile for their uses to drink water, milk or even coffee.
Our rivalries that had different business also give us advantages over them. The other 5 are main
product are based on beverages and drinks. We also had joint venture with one of their company. The
other advantages are only Accounting major that had entrepreneurship subject in this term. Which
made us to developing our market even further.
In the short term period, our objective is to achieve all of the target sale and satisfying the customer.
The other which is outside business is to get a perfect score for this subject. For long term period, our
plan is to keep in this business even the term is over. But it all depends on our progress in this
operating day and our assessment report.
In the end, I believe that I and our team are confident that this business will going well especially during
in the operating day in this three weeks. We also will run the business with high spirit therefore we
need support from everyone that related to this business.
On behalf management and employee of Mumugi Corporation, I thank you for everyone that support
and help us.
Yudistira Soepadmo
Chief Executive Officer
03
07
13
17
21
27
There is only one interesting mug:
muMUGi.
And dont you forget it."
- Prasetio Nur
37
59
79
85
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Introductory Page
Executive Summary
| Industry Analysis | Description of Venture
A. Name and Address of Company

Name
: Mumugi Corporation
Address
: President University Student Housing

Jl. Ki Hadjar Dewantara Jababeka Education Park
Bekasi, West Java, Indonesia, 17550
B. List of the Entrepreneurs

No.
1
Name
Student ID
Position
Phone Number
Email
Chief
Yudistira
008201100111
Executive
082114431993
soepadmo@gmail.com
082114817477
bintang.siagian@ymail.com
085715560980
dn.tode@gmail.com
085721810978
nabilaleman93@yahoo.co.id
085693579939
prasetionur@gmail.com
08999570766
daisywijaya_k@yahoo.com
081314472130
tasyaannisafaurika@gmail.com
081316375994
feliciaagnes@rocketmail.com
081905810057
jessenia.pricillia@gmail.com
082123388788
alvionita.ervy@ymail.com
089601678032
aprimelida@gmail.com
085717675902
Anandika.kp@gmail.com
Officer
2
3
Bintang
Maratur Siagian
Daniel Nikolas
Tode
008201100047
008201100091
Nabila
4
Prajnaparamita
6
7
Prasetio Nur
Rahman
Daisy Wijaya
Kusuma
Tasya Annisa
Faurika
008201100034
008201100001
008201100025
008201100017
Felicia Agnes
008201100016
Jessenia Pricillia
008201100013
10
Ervy Alvionita
008201100059
Apri Melida
Purba
008201100027
Anandika
12
Kusumo
0082011
Prasojo
13
Jiang Kangping
Marketing
Manager
Resources
Manager
11
Manager
Human
Leman
5
Production
0082011
Finance
Manager
Production
Staff
Production
Staff
Production
Staff
Production
Staff
Production
Staff
Marketing
Staff
Marketing
Staff
Marketing
Staff
Production Plan | Marketing Plan | Human Resource Plan |
14
Ridho Metaria
008201100098
15
Vinna Ye Hui Na
008201100009
Marketing
Staff
Marketing
Staff
Assessment of Risk | Financial Plan
089635419617
Metariatarigan@yahoo.com
087880263277
vinnayehuina@gmail.com
081284457425
elenedelfia@yahoo.com
Human
16
Elene Delfia
008201100121
Resources
Staff
17
18
Kardini
Marsella
Gita Natalia
Simatupang
008201100040
Finance Staff
085278699988
mckdni@yahoo.com
008201100079
Finance Staff
081315379053
choco.natalia@gmail.com
C. Description and Nature of the Business

Mumugi Corporation is a leading company that has a market selling on souvenir
products especially mugs. The name of MUMUGI itself comes from the meaning of
our product concentration which gives the priority to the customer to custom their
own choice to be printed in their chosen mug that will make their mug looks more
interesting.
The idea of this company is to serve the customer unique and different mug with
customers own design to be printed in their own mug. The idea of the uniqueness is
that the photograph of the customer will be transformed in the form of caricature by
the digital technology. The companys target market is the teenagers and young
adults inside of President University and also the outsiders of the campus.
D. Statement of Confidentially
The information in this document is confidential to the person to whom it is
addressed and should not be disclosed to any other person. It may not be
reproduced in whole, or in part, nor may any of the information contained therein be
disclosed without the prior consent of the directors of Mumugi Corporation.
Introductory Page
Executive Summary
A recipient may not solicit, directly or indirectly (whether through an agent or

otherwise) the participation of another institution or person without the prior
approval of the directors of the Company. Any form of reproduction, dissemination,
copying, disclosure, modification, distribution and or publication of this material is
strictly prohibited.
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11
Executive
Summary
Introductory Page
Executive Summary
Mumugi Corporation is a mug design company which operates in President University.

It was established at January 14th, 2013. Mumugi is short term of MaU MUG lagI which
means that we focus in mug business and encourage customer to buy more to us.
In Industry analysis, examine our field in order to sell our product. We examine from
target, culture, economy, technology, demographic, rival, demand and also our barrier.
After we examined, we conclude that our product is affordable with most student in
President University and also can compete in outside President University.
In the description of venture, we stated our vision and mission of our company which
will be our fundamental and basis of this company. We also stated our tagline, logo,
reason for going into the business, location, product, equipment and also experience as
an entrepreneur. Our vision basically is to become best entrepreneurship in our time.
Make your mug interesting is our tagline which encourage customer to channeled their
idea into their own mug as a design to matching their personality. Not our entire
member had experience in entrepreneur but we want to learn to be one of the best.
In Production Plan section, we listed our type of mug that we are selling and also our
category of design. Even though the customer can freely design their own mug, we still
make categorize in order to emerge their idea. We also stated our resource requirement
in order to meet our sales target. The Gantt chart and production step and quality
control we also stated in order to monitor our production time and quality.
In Marketing Plan, Mumugi Corporation has included its market segmentation,
positioning strategy, product strategy, marketing strategy that included research,
marketing goals and strategy that included the 9Ps, SWOT and marketing monitoring.
We also stated our media social address such in twitter, facebook and instagram.
Because nowadays marketing without technology especially internet like an eagle that
had eye sight problem.
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Production Plan | Marketing Plan | Human Resource Plan | Assessment of Risk | Financial Plan
In human resource plan, we listed and explain the job description and specification off
all division and staff and also CEO. It also added by recruiting, orienting and training
system which is to make employee can perform well. Rule and obligation also included
to show the manager and staff what are their obligations and rights. It also stated the
salary system, award system and punishment system.
In assessment of risk, we assess 2 risks there are internal and internal risk. In the
internal, our main risks are resolved in production and operational period. It is because
in production period we used another company that we made contract with them. We
cannot monitor the every single day. Also the risk for being they cannot meet our
expectation. In the external, our main risks are another souvenir business that also
produce mug with design on it but we can minimalize the risk because we are the only
company that sell mug product throughout President University.
In financial plan, we stated our company capital by the start of our company. In this
section also we details every inflow and outflow of our cash in the company. We also
made the statement of financial position, balance sheet and income revenue every week
of our production and operation days and at the end of the sale. We also stated our sale
forecast in three week of our operational and production day.
In the appendix, the last section of this business plan, there are some example of mug
design and mug type. We will also add the picture of our packaging and final packaging
model that will be delivered to the customer.
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Introductory Page
Executive Summary
| Industry Analysis
| Description of Venture
A. Economy Analysis
Our main target are President University students, with their allowance that average
IDR 1,000,000 per person, our price are considered relatively low and can be highly
affordable for them. For those who outside President University, we also sure that
our price compete with another mug company and also math with current Economic
situation.
B. Culture Analysis
The Trend of loving Indonesia and romance will be trend in the current situation.
The past coming film like Habibie and Ainun that hits still made romance will be
trending topic and it will be real booming in the valentine days. As loving Indonesia,
batik still be in our top priority to be designed in the mug.
C. Technology Analysis
Our company used digital printing sablon rather than manual sablon. Digital printing
sablon is more sophisticated with shorter time to produce and pressing the
production cost. We will also used social media like twitter, instagram and facebook
to maximalized our promotion.
D. Industry Demand Analysis
We believe that our industry demand is high and potential. It can be seen even in our
pra-production day, almost everyday we get new person that wanted to buy our
product and seem enthusiatic.
E. Competition Analysis
As in President University, we sure that no one will be our competitor. Therefore we
believe that we will the only one and we make sure to gain advantage on it.
F. Demographic Analysis
The specific target of business is the student in President University area. The age
range of the target are between 18 to 21 years old. And also there are aproximate
1500 student who study in President University. Almost 60% of them are live in the
dormitory and 30% are live near the Jababeka and 10% are commuter.
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Production Plan | Marketing Plan |
Human Resource Plan | Assessment of Risk | Financial Plan
President University are international university, therefore there are some foreigner
that majority come from China following by Vietam, Koreaand other nationality. As
for Indonesia student, most of them are from Jakarta and Bekasi and followed by
Aceh, West Java and others.
G. Barriers Analysis
Because we dont make mug and produce mug by ourself, our main barrier is from
our supplier. Therefore our main barriers are from our supplier itself. If they
suddenly terminate our contract or cannot fulfill our expectation it will be damaged
our company.
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Description of Venture
Introductory Page
| Executive Summary
| Industry Analysis |
A. Vision
Vision
To be a well-established mug design product in term of design
B. Mission
Mission
To channel customer's art through design of mug

To produce innovative and terndy mug design
togerherness as a foundation
To serve customer as a number one priority
C. Tagline
Tagline
Make your mug interesting
D. Logo Philosophy
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A cup of m in every letter M is the symbol for our identity as the corporation
produces mugs. Brown color means our warmth, comfort and safe side as a corporation.
The big and friendly fonts mean that we have the strong, high willingness and spirit to
obtain our goals.
Two cups shows that our corporation has two main focuses, that are our customers and
employees of the corporation.
E. Company Hierarchy
Chief Executive Officer

Yudistira
Production
Dept.
Marketing
Dept.
Human Resources
Dept.
Financial
Dept.
Manager
Manager
Manager
Manager
Bintang M.S.
Daniel Nikolas
Nabila P.L
Prasetio N.R
Daisy Wijaya K.
Apri Melida P.
Elene Delfia
Kardini Marsella
Tasya Annisa F.
Anandika
Kusumo P.
Jessenia Pricillia
Ridho Metaria
Ervy Alvionita
Vinna
Felicia Agnes
Jiang Kangping
Gita Natalia S.
F. The Reason for Going to Business

We establish this business because it is a project that must be fulfilled to achieve the
grade in entrepreneurship subject from our campus. By going to this business we try
to increase our entrepreneur soul and also we try to get money from our own
business.
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Introductory Page
| Executive Summary
| Industry Analysis |
Like the proverb that elder always say, experience is the best teacher, we try to feel
the experience become an entrepreneur start from our early age. By having the
experience, whether it is succeed or failed, we hope it is a learning process to
become a better entrepreneur in the future.
This business is not a new business in mug design industry but we realize there are
big opportunities that we can use
G. The Product(s)
Mumugi Corporation will produce a mug product based on the design. The
customers can choose the design whether by the provided design or on their own
demand. We provide only one categories of design which is University.
The entire product is a pre-order (PO) product. We open the pre-order session for a
week start from Friday until Thursday. We divide the pre-order session into 4
sessions. The first pre-order session start from February 1st, 2013 and the last preorder session end at February 28th, 2013. The last distribution of the product will be
delivered on March 4th 8th, 2013.
H. Location
Production and Storage Camp
CEOs house
Jl. Menjangan 4A Blok R7/27, Kota Jababeka, Kab. Bekasi
Selling Location
Lobby B of President University Campus
Canopy of President University Student Housing
Selling Media
Blackberry Messenger
Twitter
Instagram
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I. The Reason for Choosing the Location

1. Mumugi Corporation chooses CEOs house in Jl. Menjangan 4A Blok R7/27, Kota
Jababeka, Kab. Bekasi as the Production and Storage camp because his house is
quite big to store the mug that hasnt been distributed to customer and do the
packaging.
Also, this place is more flexible than President University Student Housing
because it doesnt have strict regulation.
2. Mumugi Corporation chooses Lobby B of President University Campus because it
is the entrance before the students go to the classroom and can be seen from any
floor.
This place is also the assembly point of student in their interlude of study time.
3. Mumugi Corporation chooses Canopy of President University Student Housing
because it is also the assembly point of the students that lived in President
University Student Housing. This place is located near the gate entrance of
female area, so we are certain every female student will see our product.
J. The Experience of the Entrepreneur
The members of Mumugi Corporation have been felt the experience in various type
of business. They are famous in their own entrepreneur area, such as phone credit
seller; fashion shop online owner; phone cover seller; dealing with many people;
give the idea or opinion to the company and as marketers.
Our member also has very good interpersonal skills such as reliable, time
management, organization behavior and etc.
We sure these experiences are very helpful for us to establish Mumugi Corporation
and operate it well.
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Production Plan
Introductory Page
| Executive Summary
A. Production Team
The production team is division who involve in process of the product from raw
material to finish goods which is ready to sell. The production team consists of one
manager and five staffs of production.
The organization chart of production division is below:
Production Manager
Bintang Maratur Siagian
Staff 1
Jessenia Pricillia
Staff 2
Staff 3
Staff 4
Daisy Wijaya
Ervy Alvionita
Tasya Annisa
Kusuma
Saputra
Faurika
Staff 5
Felicia Agnes
Production Manager and Staff 1 searched for vendor and make a comparison
between one and others, and discuss with CEO in determining the vendor. Staff 2,
Staff 3, Staff 4 and Staff 5 makes a design for Mug, consult with costumer about
costumized design, and prepare the final design to be sent to vendor.
B. Product specification
The product of Mumugi Corporation is a mug. Mug is ceramics glass with a holder on
the outer surface. Mug is often used for drinking water, coffee, or milk in daily life.
Mug is everyones daily need, especially for PresUniv students who living in student
housing.
muMUGi has silk-screening on the outer surface of mug.
Mumugi product is ceramics mug with size 10 x 7 cm and diameter 7 cm which has
color white, yellow, and black. Mumugi product is designed by various printing
theme and customized design, which consists of 3 concepts. There are Family,
Vintage, and Events in February (Chinese New Year and Valentines Day).
Mumugi production is providing the design of silk-creening and bring to the
subcontractor (vendor) to print on the mug, and giving interesting packaging for
ready to sell.
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Production Plan | Marketing Plan | Human Resource Plan | Assessment of Risk |
Below is the actual photograph of our product
Mug Type 1
Mug Type2
Packaging (Box, Ribbon, muMUGi sticker)
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Financial Plan
Introductory Page
| Executive Summary
C. Occupational Health and Safety

Policy/Procedure to ensure correct
Occupational Health and Safety Guidelines
procedures are being performed
The mug is made by material that can be
The mug is made by ceramics and has no
used safely for food and beverage
sharp edge or surface.
The mug can contain hot or cold food and

beverage
Current & Potential Hazards existing in
Policies/Procedures to identify potential
workplace.
hazards in the future.
The mugs are fragile
The delivery and storage must be ensured

that the mugs are safe.
D. Resource Requirements
Material
Resources
Laptops, design
software, and
internet
modems
Mugs and
printing
Packaging
(Boxes, Ribbon,
Sticker)
Car and gasoline
(transportation)
Equipment
(glue and
scissor)
*selling target
Amount
Already
owned
200*
200*
200*
200*
Boxes and packaging stuffs for

the mugs.
For doing survey, buying

material, taking and delivering
the product.
Need to be
purchased
How this item will be used for

production and operation
The laptops and software
are used for designing the
mugs.
Internet connection is used
for communication to
subcontractor, and
costumers.
To maintain the social
media.
The mugs are the raw material
To be attched by silk-screening
Prepare for packaging
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E.
Financial Plan
Key Supplier
After considering the quality, price, and distance of subcontractors, we determine
the best supplier for our production.
SKETS Multikreasi (Mr. Imron)
Jalan Kartini No. 45 Mawar 4 Margarahayu, Bekasi Timur
Phone 085292566641
F.
Office, Storage, and Production

Mumugi Corporation official office is in President University Student Housing.
Mumugi meeting venue is in Canopy in front of SBH D. The storage and packaging
process is done in B2-15 SBH.
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Introductory Page
| Executive Summary
G. Gantt Chart Production
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Financial Plan
H. Production Step
activity
Pre Order
Preparation
for Design
Order to
supplier
Picking Pre
order 1
Packaging
Distribution
Action
Offer the
mug to
costumer by
personal
selling
Consult and
take the
order from
costumer
Prepare the
final design
of each
costumer
order.
Give the
final design
to
subcontract
or venue
Pick the
finished
mugs from
supplier
venue and
storage
Resource needed
Time taken
approximate
Place
Catalog CD /
Laptop / Gadget
To show the
theme
10 minutes
By social media
or coming to supplier
venue
Laptop / Gadget
To show the
theme
10 15
minutes
Coming or meeting to
supplier venue
Laptops
Software Design
10-15
Minutes per
design
Student Housing Canopy
Transfer by
flashdisk and
transportation
1 hour
Subcontractor venue
transportation
A day
Subcontractor venue and

student housing
Do
packaging
Boxes, ribbon,
sticker, glue,
scissor
Distribution
to costumer
Done by staff
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Approximat
ely 5
minutes per
each
Approximat
ely 10
minutes per
each
Student Housing
Student Housing Canopy
Introductory Page
| Executive Summary
I. Flow Chart Diagram
Contact
Supplier
Buying
Mug
Customer
Order To
Supplier
Consult
Design
OK
Packing
Defect
Customer
r
Rexeiveing
Quality
Control
J. Quality Control and Managing Risk

Quality control we made is feed forward control, concurrent control, and feedback
control. In feed forward control, we choose the best mug supplier and printing
vendor in quality and price consideration. In concurrent control, we ensure that the
printing vendor doing the printing for the right order and quantity. We clarify and
check the order when we pick the order form the vendor venue. Until we get the
mug in step 5 (in flow chart diagram), we ensure the quality whether the product is
safe and correct with the order by production staff. The last step is getting feedback
by costumer by phone or when delivery time is done.
K. Product Delivery
We deliver the product after quality control and packaging process. We deliver the
product by doing pre-order. After the product is ready to deliver, we distribute the
product in open stand or deliver directly to costumer.
L. Selling Price
Product
Selling Price
Mug type 1
Rp. 30,000.00
Mug type 2 (Couple, two mugs)
Rp. 70,000.00
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35
Financial Plan
Introductory Page
| Executive Summary
One of the essential divisions in the profit orientation corporation is marketing division.
The area of this division is to introduce, promote, influence, and follow up that related
to the circulation of the product from the organization to the customers. Marketing is
one of others department which bring the money in, so that marketing is the essential
division which related directly to the customer.
A. Marketing Objectives and Goals
Our marketing objectives are to be the most sell known merchandise company and
also become the company which provides the stuff that able reflect who we are from
our Mug that we use. It may become their silent representative of their self to the
other, without any word that came out, theyre already know about their interest,
mayor, name, hobbies, and many others.
1. Marketing Objective
In order to achieve the best merchandise company, we will explain the 9ps,
which are Product, Price, Promotion, Place, People, Process, Physical Evidence,
Packaging and Payment.
Product
Mumugi Corporation offer a Mug with Varian of design and form, design of
football team, cartoon and the form is in the love form, and others.
Price
We try to adapt the price of this product to the student pocket, means we try to
search the suitable vendor to make it affordable for the potential buyers.
Promotion
To successfully grab the target market, we integrate the marketing
communication mix, that consists of advertising, personal selling, sales
promotion, public relations, and direct marketing. Of the marketing mix, we
choose 4 as our promotion strategies:
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a. Advertising
We promote our product; inform the promotion program, our location
through some media, such as social media because these media are spread in
all area, and mostly read by people. We also spread the flyers to the
surrounding people, such as President University students, employees, etc.
b. Direct Marketing
To reach the customers directly, well use the social media as our promotion
strategy. At the beginning of our business, we get customers through
membership to know their contact number and email address. If
there
is
any new promotion program or special events, we will inform them directly
through the social media (by phone, SMS, email, twitter, and facebook,
instagram)
Place
Mumugi Corporation is located in Jl. Menjangan 4A blok R7/27, Kota Jababeka,
Cikarang. Our main consideration to do this business continuously because it has
a lot of order from other customer.
And for the business distribution, is jabodetabek. We spread our product
through a personal approaching that doing by ourselves. The distribution range
to cover, Jakarta, Bekasi, Depok, Tanggerang and Bandung.
People
Our company relate to costumer by personal interaction. For most of costumers
have been known by us, we use personal approach to introduce and offer the
product. To reach others consumer, who are not known by us, we use social
media to introduce and offer the product. We also maintain relationship with
costumers by keeping contact with them. We inform them when the product is
done and can be delivered to them. To have a good relationship, we ensure the
quality and quality of product ordered is right and the product is match to what
they have ordered. We believe that, when we can satisfy their wants and needs,
we can maintain good relationship with costumers.
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Introductory Page
| Executive Summary
Through this strategy, our teams not only maintain the relationship between us
and customer. But also about influencing them to promote our product to
another people. So that can affect to our revenue. The way we influence them are
with provide them the best service and product so that coming up the
satisfaction from the customer and their will spread the good information about
this through their colleague.
We strongly believe that all of thing happen based on what we have plan before,
and the current customer possible to buy more or event theyre not buying
another product but their feeling satisfy enough at least, so that we can use that
indicator to stick in the same managerial action to sell our product.
Process
The process that we plan are, first we record the demand of the customers want
which are the design, from of Mug, color, and number of Mug. Then we make the
design that wanting by the customers, then we send the design to the vendor also
coming with the type of the Mug, form of Mug, and color, then the vendor
produce it, then send it to the us as the finished goods.
Physical evidence
The physical evidence that we use as the legal document of payment is, receipt to
the customer, and also receipt document from the vendor.
Packaging
The vendor provides us the box for each delivered to the customer, and also we
decorate those boxes to make it more interesting to increase the customers
satisfaction.
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Payment
Term of payment that we apply for customers are, with cash and receipt as an
evidence of payment. And for the vendor relationship, we pay in every week,
means the vendor provide us a deposit of Mug 60s Mug to sell to customer, and
hopefully if we can sell more than 60 in a week, then pay all of the Mug that we
buy in that week to the customers.
2. Marketing goal
The goal of this division is to achieve the satisfaction of the customer without
sacrificing the quality and also create a problem for us because reducing the
number of sales.
B. Marketing Research
1. In your daily life, what tools do you prefer to use in case of drinking?
a. Fiberglass
b. Cup
c. Mug
Tool to use
Fiberglass
18%
0%
Mug
62%
Cup
20%
From 45 respondents, most of them choose mug because mug is easy to find.
People can buy mug in all of super market or even in traditional market. The
shape of mug also the reasons why people are prefer to use mug than fiberglass
and cup, because mug has quite big size.
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Introductory Page
| Executive Summary
2. Do you have your own private mug?

a. Yes
b. No
0%
No
8%
Private mug
0%
Yes
92%
From 45 respondents, most of them have their own private. They are buy mug
for daily use in house or dorm. Sometime they buy mug only for their self, they
use the mug in their house or even they buy mug only for their collection.
3. In case of buying a mug or cup, what criteria do you consider?
a. Design
b. Price
c. Size
Size
4%
Criteria
0%
Price
38%
Design
58%
From 45 respondents, most of them choose design as their criteria to buy a mug.
Most of them want to buy a mug with interesting design than a plain mug. They
think it is okay if they pay more to get a mug with interesting design that they
want. Only several people mind about the size if they want to buy a mug.
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4. Do you interesting with a patterned mug?

a. Yes
b. No
0%
Interesting with a
patterned mug
0%
No
25%
Yes
75%
From 45 respondents, most of them are interesting with a patterned mug than a
usual mug. They think a patterned mug is more interesting than a usual mug and
they want a different pattern because they want a unique mug.
5. What kind of design do you want?
a. Couple design
b. Football/basketball team
c. Plain
d. Custom
Kind of design
Custom
67%
Plain
18%
Couple
design
9%
Football/ba
sketball
team
6%
From 45 respondents, most of them choose custom design because they can use
their own design to print in their mug not only a usual mug. Several people
choose plain design because they prefer to a interesting pattern/ shape of a mug.
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For couple design, they choose because they want buy a mug for a gift for their
boyfriend or girlfriend. For football/basketball team, they choose because they a
fans of a football/basketball team.
6. How often do you buy a mug?
a. Every 2 months
b. Every 6 month
c. Every a year
Every 2
frequention of
buy a mug
month
0%
4%
Every 6
month
7%
Every a
year
89%
From 45 respondents, most of them choose every a year because usually mug
has a long life time. People can use their mug until the mug is broken so they only
buy mug every a year or more. For every 2 month and 6 month, they buy mug
because they want to add their mug in their house or dorm or they buy mug for
their collection.
7. In range of Rp 15.000 to Rp 30.000 (for the price of mug), is it affordable?
a. Yes
b. No
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0%
No
11%
Affordable price
0%
Yes
89%
From 45 respondents, most of them think range Rp 15.000 to Rp 30.000 for a

mug is affordable for interesting mug with a custom design. They think that price
range is okay because they will get a mug a design that they want not just a usual
mug. For people who not agree with the price, they think that because they
usually the only buy a usual mug with a cheaper price.
8. What is your response toward a mug if there is a mug that has a design according
to what you want?
a. Buy
b. Consider to buy
c. Not buy
Not buy
0%
customer responese
0%
buy
24%
Consider
to buy
76%
From 45 respondents, most of them consider to buy that mug because they think
that mug is an interesting and different with a usual mug. That mug also fills the
customer need about an interesting mug. Customer can buy a mug with a design
that they want.
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C. Business SWOT
This section presented our strength, weakness, opportunity and threat of this
business and product.
1. Strength
This part presented of our positive point of our product and possible the reason
of a customer to buy our product.
Unique and innovative design
Mug is product from Mumugi Corporation with have innovative design and that
design base on what customer wants. The modern unique designed become the
strength from our product because it will make the product interesting and many
customers want to have it.
Limited edition
Our product is difficult found in market area, because this kind of product is only
design one its all because the design based on the customer want so that there
arent another mug distributed.
General market
We sell ceramics mug which is needed and can be used by all people. Meaning to
say, all of people whether theyre young or not, it doesnt gender factor of
product, and not belong to several indicator of demogration. So its open free for
every people.
And also for them who arent looking for a good design theyre possibly buy our
product through a plain mug.
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Many functions
Some of people does not use Mug only for the tools to drink but it can become
collection or for some people this kind of mug to cute to use for a drink so that
theyre use this as a standing box of stationery, or even just a display product to
be proud of to another person who see it. Its possibly become our prospective
market to sell this kind of product.
Primary tools
Drinking is necessary for all peoples. In order to reach the comfortable drinking,
people using a media to help them to drink. So that we are possibly sell this
product through a plain mug to people who need a media to use for drinking
2. Weakness
First thing first, this section wrote on the weakness of this product, also may
cause an obstacle for us, but, we strong believe that we can turn this weakness
into our opportunities and changing it into sells call.
The physical form of the product is fragile
Commonly, stuff like glass and plate are made of a fragile raw material, so that
such this product organizes the raw material as our weakness.
Secondary choice for drinking
Meaning to say that, mug is the secondary tools for drink because in the top of
mind of people usually using a glass to drink rather than a mug.
Expensive
The third one is the most consideration part for potential customer to buy
something. This kind of business is kind of a massive production. Means if the
customers order in a large numbers itll reduce the cost of the product. But, in
this kind of business and remembering the area of distributing, customers tend
to buy a single mug rather than to buy in a large number. So that, itll be the most
tricky part of this business, and we try to find the best way and the best vendor
in order to achieve the lowest price.
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Length of time to produce

To produce on the road mug, it might be taking a long of period comparing to
the another business around the President University, so that it might be an
obstacle for us to run this business even for the customers who want in fast
production and fast delivery, so that we try to do everything correctly to avoid
the more time spend for producing the product.
3. Opportunity
Expand product range
We can expand the product range overwhelming others food utilities, such as
plates, bowl. This is also our future plan to expand this design business, as we
see that there isnt much of business who sells a patterned bowl.
Fulfill the market need of mug
There arent ivory which isnt cracked.
We try to implement this old
Indonesian quatrain in our business. Means, there are always a market for every
product, even there are a monopoly rules as long as there are a costumers
consume it. Even, the customers who buy this kind of product in a small area, but
there is still a transaction happen.
Providing mug based on their interest
Hearing what customer want and fulfill what they need, means we try to produce
a product based on what customer want, even a single customer want, we try to
listen what they want in order to provide the best services and provide the good
product that may affect to the satisfaction of customers.
4. Threats
Aggressive marketing by competitors
The marketing have to promote their own product with various methods. Such
as advertising, social media, sales promotion, and so on. So, the customer will
know how the marketing promote their product, and the customer will consider
to buy the product. This kind of product which sell, to customers arent a new
product which wanted by the all people.
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This kind of product is exist already in the society so that we try to implement
the different marketing strategy from others and hopefully for this kind of
popular product may influence the customer to buy because of the marketing
strategy.
Similar business opening
There are so many competitor has produce this kind of product with their own
speciality although the product is same. We are focusing in the design, but have a
similar function of mug, but some factor that we sell is the design which based on
what customers want.
Competitors have superior access to channels the distribution
Penetrating to this kind of market is the trickiest part because there are already
the same corporations with the same price, different marketing strategy, but
with wide channel distribution even with relations through loyal customers.
D. Market Segmentation
For the segmentation purpose, we have several groups that may be interested in
Mumugi Corporation.
1. Demographic segmentation
Our customers who live in President University area and outsider will be
categorized into several groups, such as teenagers, young-adults, and also adults.
Then, there are categorizing based on occupation such as students, lecturer, and
PU staff and also the citizens in the surrounding area.
Based on this categorizing we can identify that several potential buyer, student is
our market segment because a half of PU student living in the dorm, so that their
threat their dorm as well as their home that means they have to have stuff that
can support them as well as when they home. So that we can identify mug is one
of the important thing to have, despite they bring their own glass, but some of
them prefer to use mug.
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We also directly offer our product to students in President University who most
of them live in Dormitory. It will make us easier to achieve the customer because
our product is not too expensive so it is still affordable price for the students. We
also want to offer our product to lecturer, the securities in campus and
dormitory.
2. Psychographic segmentation
Our product is a daily utility , so for the social class we focus on lower lowers,
upper lowers, working class, middle class, upper middles, lower uppers, upper
uppers; because almost every people need and can buy our product. Students are
categorized as lower lowers class, because they have not had their own money
yet. But we can assure that they can buy it for themselves. We believe lower
lowers class can buy it, above all upper uppers class.
And also an identification of psychological manner may create a selling call for
us. For instances the cuteness, pride, beautiful, and so on. Some others potential
buyer may do a buy not only based on the function of the product but it also
because of the other reason which can influence them to buy.
Such as the packaging, the attracted design. So that we can identify this part is
taking a role to play in psychological side of the consumer, and there are always
a market for a product that doesnt really necessary for them but success to
attract them.
3. Geographic segmentation
We sell the product at Cikarang and other city such as Jakarta, Bandung, Bekasi,
Depok, Tanggerang and so on. In campus and dormitory of President University
we will directly offer our product but to outsider we will use social media like
FaceBook and twitter to introduce our product and send their order to their own
address. We will give the sample photo of our product and also many kinds of
design and they will choose one from our unique design.
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This geographic segmentation just taking the small part of java, because the
limited time of this study so that we are just sell our product through nearby of
several area that we can reach.
E. Customer Profile (Target Market)
Based on the segmentation above, our target groups are President University market
area and Outsider. President University area and outsider area such as students and
President University staffs, lecturers, friends from others universities, and family.
They are the most prospective customers since their numbers are quite large in
President University.
The students are mostly from President University. Not only them, but also from
others universities that have a relation with us, like old friend in senior high school
and family that live in outsider. Also employees or people that have relation with us
may also consume or buy this product. Our product is widely open for all customers.
Means, this kind of product is suitable for every one reminding that all of the people
need a tool to drink, and more specialized this product also focusing through the
customer who wants a particular design through their mug, to describe who they are
with a different way.
F. Positioning Strategy
From the table presented below, we can analyze the major competitors product.
Those columns help us to identify what party which selling the same item like we do,
and also determine the way we act and promote our product.
The second column is lists of threats from our business, it means we know already
our standing rock in front and we are optimist that we can turn it into the
opportunity and transform it into our strength.
The third column shows our opportunities for us that we can convert it into earning
that we can earn.
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Introductory Page
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Major Competitors,
Products/Services
they offer, Price
Opportunities of our
Threats of your business
business
Giant
Many competitors
New innovation
Carrefour
New comers
Local competitor have
Super Indo
Lack of trust
Lotte mart
Lack of capital
People need our product
Traditional market
Seasonal demand
Provide mug with
Mini market
Price wars
Street vendor
Competitors have
Do cooperation
Online shop
superior access to
A developing market
Personal seller
channels he
distribution
Predatory vendors.
Higher expectation
usual product
different way
such as internet
Changing customer point

of thinking
G. Product Strategy
Mumugi Corporation tries to come up to produce a mug with an attractive design
and favored by consumers. Our products enable for our customer to gather ideas
and options and accomplish their decorating goals. We will be able to create a look
that is truly unique .The products we create is different from the other products. The
advantages that exist in our products are we have a variety editions mugs that we
offer to consumers.
Consumers may choose the designs that we offer for the customers or customers can
also choose the design according to what they want. Other competitors cant do the
same as we offer to consumer.
Mumugi Corporation provides many features that we have to offer to consumer,
such as:
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Coffee lovers
Family packet
Valentine packet
Couple packet
Chinese New Year edition
Major
Vintage
Word
Customers request
Plan mug
For coffee lovers, tea lovers and hot chocolate holic, they usually use a cup for
drinking is commonplace, but by using a mug that is a different matter, or a new way
to drink coffee and tea especially with the unique design and attractive mug. You
will feel different with our product.
And its also has another value to describe or even represent the one who grab those
mug, through a design which engrave on it. So that, the mug is also as a silent
promoter of the owner or as a simple analysis for self description of the mug owner
without any word.
H. Marketing Strategy
Marketing Strategy
1. Social Media
Nowadays is a globalization era. Which means almost all of the part of this life
grow up two times faster. Especially in the internet world, which grow ten times
faster than the real world. So that we try to utilize this kind of condition to
promote our business through the most effective media to promote. We have a
twitter account to promote this kind of product, and also we develop the
facebook account for this product so that we can promote it. Instagram is also
become our silent representative of marketer to promote our product.
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2. Banner and Poster

As an opening step, we print a banner to introduce our existence to the potential
customer, as a first step we try to get the intention from the customer, and as we
plan before this kind of step really, really capture their attention. And for the
next step, were planning to place a poster in the information board whether in
the dormitory or campus.
3. Special Event.
The life time of this business from January till end of February. Then we notice
that therere 2 main events in the due date that we can change into sales call.
That is Valentine and Chinese New Year. Valentine is always related to the love
and caring isnt always special for couple, but its also special for everybody
which have somebody that they love. So that we provide the couple Mug for this
special event so that they can express their love. The second event is Chinese
New Year. For this, special event we provide the special Mug that patterned with
snake which will be the symbol of this year.
4. Pricing strategy.
Most of the customer put price as the number one priority when they are trying
to buy something. So that we provide them several ease in the price, in order to
reduce the concerning of the customers. There are several way to reduce it,
which are:
a. For the first 20buyers, get the bonuses in form of voucher worth for Rp.5000.
b. Reducing the price, when theyre purchase in the big number of Mug.
5. Endorsing for the entire major.
This kind of strategy is we use to get the customer from the all of major which
want to show who they are. Means we arent going to use theyre PUMA logo, but
we try to describe their character.
For instances, for those of them from accounting major we will patterned the
mug with a trial balance, or financial report, or calculator. The other example for
those of them who from VCD, we patterned it with a picture of people whose
drawing or designing something.
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I. Monitoring and Improving Marketing Performance

Monitoring is one of the important things that should be noticed by the company. It
is to make sure that the business is running well, to maintain a strong relationship
with the current customers, even the employees, suppliers, government, media and
also local people.
But, this short business doesnt really necessary to monitor the relationship of the
corporation to the government or media. Because its tend to a big corporation who
can develop a relationship like that. Focusing of our monitoring and improving is in
the customer relationship, customer feedback, employees, and supplier.
There are some ways in our controlling:
1. Customers feed back
To know the satisfaction level of the current customers, we ask them directly
whether their feeling satisfy or not and via email to the customers. Through this
way, we can reflect our strengths and weaknesses, identify the customers needs
and wants, and finally do the improvement for our business.
Through this kind of action we are possibly determine the weakness of our
product so that we can directly solve that product so that another potential
buyer who will be buy later wont feeling unsatisfied of our product.
2. Give rewards to employee
To appreciate the hard work of the employees, we have a reward system to show
our respect and gratitude to our employees and also to motivate them to be loyal.
For those who perform exceptionally well, we will give him/her a badge Best
Employee of the Week , Best Employee , Best Award through this
appreciation that we hope the employee who get this reward cant be more
motivation before to get another reward and maintain the performance still up.
But this kind of motivational action is also may affect to the another people who
arent get the reward to increase their performance to get intention from the
manager and get the reward. However, we also need to evaluate if they do not
work well.
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There will be a punishment for bad performing employees, such as giving a

warning, additional mug to sell, extending working hour, or even deducting their
salary.
3. Recheck every line in our promotion
Sometimes we will find some mistakes in publishing any information related to
our business. In that case, we need to recheck every single word which causes
miscommunication. Check the efficiency of current suppliers to survive and
thrive in this the business, we cannot entirely depend on only one supplier
because we never know what will happen in the future. Perhaps someday they
will face the scarcity of raw materials. By having more suppliers, we can have
more options to choose the most affordable raw materials needed.
Meaning to write is we need also create a good relationship to supplier not only
one supplier but more than one to prevent if there is an action that we never
plan before.
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Introductory Page | Executive Summary
Human Resource Department is a supporting part in establishing a company. In Mumugi

Corporation, the Human Resource Department is attempted to keep all companys
interest goes well and still in line. Moreover, the strategys aim of Mumugi Corporations
Human Resource Department is to build a discipline, high-effective work performance,
and high-dedicated human resource of the Mumugi Corporation that will produce the
best employee performance to the company in the near future to reach vision and
mission of Mumugi Corporation. Thus, the work plan of Mumugi Corporations Human
Resource Department consist of; Organization Structure; Job Description; Job
Specification; Recruiting, Orienting, and Training; Salary System; Rules and Regulation;
Reward and Punishment.
A. Job Description
1. Chief Executive Officer
Purpose
The CEO is responsible for all of the part of the company itself. CEO is being
responsible for the structure, regulations, developing and other main activities
that related to achieve the goals.
Scope
The CEO is responsible for developing and effectively implementing the vision
for the company ensuring the appropriate program design and support
mechanisms are in place. And also CEO provides vision, energy, and commitment
to advance the Company and its business model. The CEO has a big range of
responsibilities and accountabilities that contribute to the overall achievement
of the company. CEO is the leader to be responsible to all development of a
company.
Responsibilities
There are several responsibilities of the CEO for a company:
1. Developing a structure of the company
Main activities:
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Production Plan | Marketing Plan | Human Resource Plan
| Assessment of Risk | Financial Plan
a. Decided to develop the structure of the company and working together

with the Human Resource Department in the selections of all the staff for
the company.
b. Responsible and has a right in the managing the structure itself.
c. Has a responsible to develop the regulations of the company also joined in
the process of budgetary limitations for the salary systems budget and
also the compensation.
d. Has a right to give direct command in the process to achieve the goals for
the company.
e. Providing strong and effective leadership to all employees, the incumbent
creates an environment which attracts and retains appropriate talents.
2. Monitor all the result of the projects
Main activities:
a. CEO has a right to get information from every department about the
result of the projects and has a responsible to give an advice also direction
for the steps in the projects.
b. Maintaining the result of all the projects moved as the planned.
c. Has a full right to hired or fired employees or other staffs, supervisors or
managers.
d. The CEO ensures the effective communication of the companys strategies,
objectives and performances to create a positive company profile.
e. The CEO is responsible for ensuring that the Board of Directors has all the
information necessary to properly.
Working Conditions
1. Physical Demand
The CEO should have a strong physical demand in his or her life. The CEO
should have to identify opportunities and proposes new methods of
improving the ability to achieve the goals.
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2. Environmental Condition
The CEO may find the environment to be hectic, competencies with other
competitors, busy to sign the approval for each department and also must
have a stress ability management in this condition.
3. Mental Demand
The CEO must be prepared for the best thing could be happened or for the
worse thing that could happened (gains or losses).
2. Human Resource Department
Purpose
The Human Resource Department is responsible for providing support in the
various human resource functions, which consist of recruitment, staffing,
training and development, performance monitoring (giving a reward or
punishment) and employee counseling.
Scope
The Human Resource Department provides advice and assistance to supervisors
and staff. This may consist of information on training needs and opportunities,
job descriptions for each department, performance reviews and develop some
policies or regulations for all of the staff.
One of Human Resource Departments scopes is in the recruitment process. This
department is being responsible in the monitoring all of the staff in their jobs.
The Human Resource Department provides advice and support to supervisors
and staff selection committees and ensures that they have accurate and timely
information in order to make effective decisions.
Responsibilities
There are several responsibilities of Human Resource Department
1. Provide support to supervisors and staff in develop their own skills and
capacity in their jobs
Main activities:
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a. Ensure the accurately job descriptions are in the place.

b. Provide advice and assistance in the human resource plans
c. Provide training and developing skills for all supervisors and staff. Make
sure that they could enrich the capabilities of their own jobs to reach the
target.
2. Monitor staff performance
Main activities:
a. Giving a reward for those who could give the best performance in the
period that already specified.
b. Giving a punishment for those who break the regulation that already
agreed.
c. Monitoring daily attendance
d. Investigate and understand the reasons of staff absences with notes the
reasons is already approved based on the regulation
e. Schedule meeting to inform all staff
Working Conditions
1. Physical Demand
The Human Resource Department should have to work odd or long hours at a
time to monitoring all of the supervisors and staff also complete special
request or projects.
2. Environmental Conditions
The Human resource department may find the environment to be busy, noisy
and will need excellent organizational and time and stress management skills
to complete the required tasks.
3. Mental Demand
The Human resource department will have to monitoring staffs performance
and tasks at one time and must be prepared to deal with emergencies and
stressful situations at any time.
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3. Production Department
Purpose
The Production Department is responsible to provide the vendor of the product
for the company itself to serving the Mumugis products in a form of mugs.
Scope
The Production Department provides mugs that needed for the market of the
Mumugi Corporation and also responsible to monitoring the production,
ordering, design, and everything that related in the process of the mug itself.
The Production Departments scope is in the design and stock products process.
This department is responsible in the monitoring all of the staffs in their jobs.
The Production Department provides advice and support for the production
process and maintains the delivery to be delivered as the ordered.
Responsibilities
There are several responsibilities of Production department
1. Orders Product as requested.
2. Receives product deliveries, ensuring order and invoice accuracy.
3. Stocks product according to department procedure.
4. Maintains the quality of the product it self
5. Trains other staff as needed.
6. Maintains knowledge of produce, provides information to customers
regarding use and preparation.
7. Assists in other departments as needed.
8. Achieves established goals and expected results for the department.
Working Conditions
1. Physical Demand
The Production Department should have to work long hours at a time to
monitoring all of the process of the Mumugi Corporations production. The
Production Department should be handled by conscientiousness person to
make sure every order is same as the ordered (design, prices, and amount)
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The Production department may find the environment is a hectic and must be
has a good relationship with the vendor and will need excellent
organizational and time and stress management skills to complete the
required tasks.
3. Mental Demand
The Production department will have to monitoring vendor and staff
performances in the production process. Self-efficacy is needed to make sure
the individuals belief concerning their ability to perform specific tasks
successfully. Has a good stress management too.
4. Marketing Department
Purpose
The Marketing Department is the one of department that purposed to develop a
target market also increasing the sale of mugs for the Mumugi Corporation.
Scope
The Marketing Department works closely with other employees such as
advertising, market research, production, sales and distribution staffs. They are
responsible to disseminate marketing existing products to achieve the target for
a period that already decided. They are responsible in the relationship with the
customers itself and must build a good personality to build a good relationship
with the customers.
Responsibilities
There are several responsibilities of Marketing Department:
1. Promotional Activities
Main activities:
a. Develop unique and good strategies to do a good promotion.
b. Has a strategy to build a market in their target market
c. Provide training and developing skills for all marketing staff to increasing
the promotions and the capability of Mumugis mugs demand.
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2. Monitoring staff performance

Main activities:
a. Has a clear target for each staff (for the example, one promotion how
many mugs that marketing department could sale?)
b. Has a routine meeting to discuss the promotions developing or the new
strategy to increase the orders.
Working Conditions
1. Physical Demand
The Marketing Department should have to work in long hours at a time to do
the promotions activities. Stress management should be needed.
The Marketing department may find the environment to be hectic that fulfill
with the demand of customers curiosity about Mumugi Corporation itself.
The Marketing department should have to be prepared giving a more power
in the promotions process and giving the explanations clearly for the
customer with the good personality too.
3. Mental Demand
The Marketing department must have a humble personality to prepare the
capabilities of ignoring from the customers. The Marketing department
should have a charismatic personality to make sure the customers for buying
the Mumugi Corporations products.
5. Finance Department
Purpose
The Finance department is responsible for maintaining financial, accounting,
administrative and personnel services in order to meet budgetary limitations.
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Scope
The Financial Department is responsible for preparing financial statements,
maintaining cash controls, preparing the payroll and personnel administration,
purchasing, maintaining accounts payable and managing office operations.
Responsibilities
There are several responsibilities of Finance Department:
1. Administer and monitor the financial system
Main activities:
a. Develop a preparation of the budget.
b. Monitor cash reserves and investments.
c. Maintain the purchase order system.
d. Maintain financial files and records.
e. Monitoring the cost that needed for the production department also
marketing department.
f. Monitoring every departments budget and make sure the cost that must
be paid is not more than the budget.
g. Maintain the payroll system.
Working Conditions
1. Physical Demand
The Finance department will have to spend long hours sitting and using office
equipment and computers.
The Finance department may have to manage the expenditures and the entry
in the balance line that is no losses but it must be gains. Finance department
may find the environment to be busy, noisy and will need excellent
organizational and time and stress management skills will be needed.
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3. Mental Demand
The Finance department must to have a good stress management in this
department stress maybe caused by the need to complete tasks within tight
deadlines and also the accuracy of the budgeting plans.
B. Job Specification
1. Chief Executive Officer (CEO)
The CEO should have a several specification that categorizes them as a CEO for a
one company. The specifications of CEO are:
1. Demonstrate leadership, management and organizational skills.
2. The ability to think, and operate strategically.
3. Enjoy the leader position.
4. Has a charismatic management or leadership style.
5. Could be responsible for every possibility that could happen in the process to
achieve the goals.
6. Have a self-efficacy and a strong personality (dominant).
7. Has a capability to manage every department neatly.
2. Human Resource Department
The Human Resource Department should have a several specification that
categorizes them as a human resource officer. The specifications of Human
Resource Officer are:
1. High developed, demonstrated teamwork skills.
2. Could develop some regulations that will be used and become a reference for
every performance from all staff.
3. Experience working in a flexible, employee empowering work environment.
Structured or large company experience will not work here.
4. Experience in organization development and change management.
5. Has ability to monitoring all the employees or staffs performances.
6. Has ability in investigating the right things or wrong things in the staffs
performances.
7. Responsible to develop a specific and formal regulations for each department
or has a capability to ensure all of the departments job descriptions.
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8. Develop and administer goals, objectives and procedures for assigned area.
9. Manage, coordinate, and evaluate the work of assigned staff.
10. Communicate clearly and concisely, both orally and in writing.
3. Production Department
The Production Department should have a several specification that categorizes
them as a Production Officer for a one company. The specifications of Production
Officer are:
1. Ability to match product to requirement.
2. Negotiating prices with the vendor and agreeing delivery dates.
3. Able to identify source of problems that result in production issues.
4. Communicating accurate and timely information to the vendor to reduce the
capability of late delivery.
5. Knowing market price of components.
6. Totally responsible for accurate and timely information being recorded.
4. Marketing Department
The Marketing Department should have a several specification that categorizes
them as a Marketing Officer for a one company. The specifications of Marketing
Officer are:
1. Must be a creative person to develop many promotions strategies.
2. Has a good personality to serve the customer in the promotion events.
3. Have excellent communication skills to promote the products of a company.
4. Knowing and has an ability to analyzes the target market situations also the
competitors.
5. Has the good looking appearance.
6. Has an ability to persuade people or customers.
5. Finance Department
The Finance Department should have a several specification that categorizes
them as a Finance Officer for a one company. The specifications of Finance
Officer are:
1. Has an ability to develop budgeting plans.
69
2. Have skills in the financial problems to manage and reduce the capabilities of
losses.
3. Have an accounting and bookkeeping skills, decision making skills also
analytical and problem solving skills.
4. Has ability to develop payroll systems and reporting.
5. Has an ability to serve the excellent and trusty Financial Position and Income
Statement of the company.
6. Has to be the trustworthy person.
C. Recruiting, Orienting, and Training
Mumugi Corporation has recruited the most-competent and hard-working persons
to cooperate with. Every employee has settled in the right position and division
based on their natural ability, skills, experiences, and willingness to do the job
seriously by giving all the best effort to the company. Mumugi Corporation has four
departments that handle and help the company to grow and develop more. They are
Production Department, Marketing Department, Human Resource Department, and
Finance Department. Together with the CEO and all staffs we will create the best
startup company with high dedicated employee in it.
For those who are settled in the Production Department, they have to be an expert
to know all the products we will produce. They are the ones who know, understand,
and responsible to the material needed for production, link with the supplier to
cooperate on producing the products, design and responsible for the packaging of
products, and deal with the initial price of our product to the supplier. They should
know the quality of product that will be marketed, and also be the ones who know
and understand all the sending shipment and delivery terms from the supplier.
Manager and staffs of Marketing Department should be the ones who can attract
customer as many as possible. They should have an excellent communication and
marketing skills in order to market our product widely, in our university and even to
the outsiders of our campus. They should also cheerful, friendly, and warm persons,
because their jobs are likely to connect with the customer of the company.
70
Manager and staff of Human Resource Department should be the ones who are
highly-discipline and can discipline other employee. They should have a highlydiscipline behavior, high-dedicated to the job, and also have a good communication
skill. They also have to posses the skill to assess all the employees in the company,
because Human Resource Department is the one who will rate and evaluate all the
performance performed by all the employee of a company. This department will be
the one who give the reward for the good and discipline employee, and give the
punishment for the indiscipline employee.
For the Finance Department, both the manager and staffs should be the ones who
are discipline, high-dedicated work person, and trustworthy. Those who work in this
department have to perform a well-organized and managed work result. Also, it will
be better if they possess an excellent and wide knowledge about Financial
Management and Accounting skills.
D. Salary System
Definition
Salaries systems are a set of steps, policies and practices employers use to pay
employees for their work. Salary systems consist of more than producing a weekly,
biweekly or bimonthly paycheck. Components of a salary system range include
everything from pay scales to the method employers use to reward employees for
performance.
Salary System Objectives
The objectives of salary system are to:
1. Pay each position fairly, based on the function and the level of the difficulties of
their jobs also matched with the budgetary limitations.
2. Provide bonus for those for could give a prepared great performance.
3. Pay each position based on their background (graduate from high school or
university) based on their knowledge, skills and responsibilities.
71
Develop a salary system

Business Planning
In the business development employee salaries are part of the earliest stage. Before
creating a formal business plan, the business owners should have to calculate
salaries in the operational expenses. These are usually rough estimates, however.
They are figures typically based on a cursory review of salary levels for the types
and numbers of employee roles for the initial business phase. The salary system is
definitely a component of the financial records and projects that owners present to
potential lenders and investors.
Workforce
Key elements within a salary system are workforce skills and qualifications. The
owner should develop a job description for each position and give a value to those
jobs through an evaluation process. The evaluation process determines the value
and functions of that job to the overall organization. For example, a wholesale goods
company would likely place greater value on its sales positions and shipping
department jobs than a facility manager position.
Pay Scale
Before the company hires its first employee, it constructs a pay scale. Pay scales are
subject to change based on production demands and workforce planning; however,
initial pay scales may be modified once the business completes the employment
process by hiring its first employees.
The manner in which employees are going to be compensated is the first
consideration in a salary system. Provide bonus for those for could give a prepared
great performances is the important part to in developing pay scale for salary
system.
72
Compensation Research
In the process of developing a salary system, the owner must do some compensation
research goes into developing a salary system, or compensation structure. Research
consists of comparing the organizations budget and staffing needs to market salary
rates, competitors compensation structures and the skills and qualifications of the
existing workforce. In addition, the skills of future workers also must be considered
to ensure the companys future business needs can be addressed and so employees
are compensated in a fair and equitable manner
Pay Structure
A compensation structure consists of starting wages, cost-of-living Increases, annual
raises and cash incentives and bonuses. The actual salary paid to employees
depends on market conditions, business revenue and profitability, workforce size
and how much employers contribute to employee benefits.
Employee Reward
A salary system also includes the process for rewarding employees for performance.
The example of employee reward is such as giving them bonus in their salary and
also making a reward that could be realized by other people such as employee of the
month. The calculation of money should be approved based on the budgetary
limitations.
Job Description
An employee should be paid based on their job description and level. There are
several level and positions that have different salary based on their specification
such as CEO, Managers, Supervisor and staff also the others.
Salary Surveys
To develop a good salary system, it must be a research to search the other
companys salary system or scale. The company could get some information and
references to decide the scale of the salary. Usually many companies are competing
to get employees with good quality but with a salary in accordance with the
budgetary limitations.
73
Salary Distribution
After all the description and specification above, Human Resource Department has
developed and determined the salary distribution for each member of MUMUGI
Company. The salary will be distributed once a week during 3 weeks operation of a
company. The specification of salary is; CEO will received IDR 15,000 a week as the
salary, while Managers will received IDR 12,500 a week, and staffs will received IDR
10,000 a week. The salary will be distributed by the Human Resource department
under the authorization of CEO and Finance Department.
E. Rules and Regulation
1. CEO, Managers, and Staffs are not allowed to absent at any meetings.
2. Every Manager is being responsible to the staffs.
3. If the employee cannot come to the meeting, please informed the CEO or Human
Resource Manager and attach a reasonable and acceptable reason.
4. If the employee does not come to the meeting and give the unacceptable reason
(e.g. overslept, lazy, do not get any information) will be punished by a
punishment that is explained in the punishment section.
5. If the employee does not come to the meeting without any permission or
information, he/she will be punished by a punishment that is explained in the
punishment section.
6. If the employee comes late to the meeting, he/she will be punished by a
punishment that is explained in the punishment section.
7. There will be some reward awarded to the discipline and hard-working
employee.
8. The winner of every reward will be chosen by CEO and Human Resource
Department based on the performance performed during the production period
of the company.
9. The employee will always smile and say thank you to every customer.
10. The employee will answer the call from CEO at all times.
74
F. Reward and Punishment

Reward
Mumugi Corporation has three categories for giving the reward for each employee.
The categories are:
For the Employee of the week
This category is given for the best employee every week. The rewards for the
winner are cute souvenir/stuffs and take a picture with CEO of Mumugi
Corporation and lecturer using an honor crown, and it will be published on our
twitter account.
The recognition of the winner of this award will be measured by their discipline,
punctuality, creativity on the teamwork, fast respond to a job, and also the
managers assessment. The amount of sales of mugs will also be the point plus on
their final score. The winner of this category will be announced every week.
For THE BEST EMPLOYEE
This reward is given for the best employee during the whole production period.
He or she will get free 1 mug with his/ her photo on it (tentative), and take a
picture with CEO of Mumugi Corporation and lecturer using an honor crown, and
it will be published on our twitter account.
The recognition of the winner of this award will be measured by their discipline,
punctuality, creativity on the teamwork, fast respond to a job, and also the
managers assessment. The amount of sales of mugs will also be the point plus on
their final score. This assessment will be valid during 3 weeks operation and will
be announced in the Mumugi Golden Awards 2013 after the 3 weeks operation
ends.
Best Department
This reward is given for the best department during the 3 weeks operation of
MUMUGI Corporation. The best department will get the souvenir and take a
picture of all the officer of that department that will also be published in our
twitter account.
75
The recognition of the winner of this award will be measured by how good the
teamwork is, and also how solid the department is. The amount of sales of mugs
will also be the point plus on their final score but it is not absolute.
For the Mumugi Golden Award 2013
This reward is dedicated to each member for their appreciation and achievement
during the activity since the Mumugi Corporation was established. This is the
reward given by Mumugi Corporation for all employees as the appreciation for
the hard work of employee during the production period. The reward for all
members is certificate of appreciation signed by the CEO of Mumugi Corporation
and lecturer of Entrepreneurship Program.
Punishment
Mumugi Corporation gives the punishment for the employee in these situations:
If late on meeting more than 15 minutes he/she has to sell additional 2 products
(mugs) for a whole production period.
If do not come to meeting (WITH confirmation) he/she has to sell additional 3
products (mugs) for a whole production period.
If do not come to meeting (WITHOUT confirmation) he/she has to sell additional
7 products (mugs) for a whole production period.
The punishment made by the Human Resource Department of Mumugi Corporation
is not made for the material purpose, but these punishment are made in order to
disciplining the members and to exercise all Mumugi Corporations employee to be
accustomed in the rule and the regulation of the company in the real workplace.
76
77
Assessment
o
f
Risk
A. Internal Risk
Most of the internal risk of Mumugi Corporation is revolved around the production
and operation period. The first main risk is the unsatisfying result of products.
Because our company cooperate with the suppliers to produce the products, and
maybe there are some differences of expectation of our company and the suppliers
on the final result of the product that maybe either the mug design or the printing
quality. Another risk is that the products are not delivered on time from the supplier
to our company, because the lateness is a big deal for the professionalism of our
company. The lateness delivery from the related suppliers may cause the lateness
delivery also to our customer.
Another internal risk is that the conflict and non-togetherness of our company.
There are maybe some of the employee cannot cooperate in working on the job and
are not willing to help each other, just selfishly working on his/ her divisions job.
The laziness, impassionate to do the job, and indiscipline behavior be the ones to be
the internal risk that can affect the performance of our company.
B. External Risk
The main external risk of Mumugi Corporation is the competition from another
souvenir business especially on mugs that also offer the picture printed in it. The
customers may tend to choose the cheaper price of the same product like we have.
Another external risk is that not every people tend to choose mug to use to drink.
Maybe some of them tend to choose plain glass or cup to drink their beverages. That
will affect the market of our product, because maybe our product will be declined in
the market because some of our target market tends to choose glasses or cups rather
than mugs.
80
Assessment of Risk
| Financial Plan
C. Contingency Plan
Discussing about the contingency plan, in this section Mumugi Corporation divides
the contingency plan into two kinds, first is the contingency plan to overcome the
internal risk of this company, while the second discusses the contingency plan to
overcome the external risk that may happen to Mumugi Corporation during the
production and operational period.
First, Mumugi Corporation has the contingency plan for the internal risk. To
overcome the lateness delivery, we will tell the suppliers that the product will be
delivered to the customer sooner before the deadline. So if the deadline of delivering
the product is 3 days later, we will tell the suppliers that the customers need those
products tomorrow. That will reduce the possibility of lateness in delivering the
products and also will raise the customers trust toward our company.
For another internal risk in our company about internal conflict, non-togetherness,
and some indiscipline issues, Human Resource Department will act as it must.
Human Resource Department will assess all the performance of every employee, and
soon will give the reward for those who are discipline and do their tasks in a perfect
way. Vice versa, the punishment will be given for those who break the rules and do
the indiscipline behavior.
The second contingency plan we have in this company is the plan to overcome the
external risk that may be faced by Mumugi Corporation. To overcome the
competition between our company and others from inside or outside President
University, we offer a different way to choose the design of a mug as a customer
wants. Customer is our main priority. That is why, one of our differences is that the
customer can custom their own design to be printed in the chosen mug with the
unique and stylish editing by our production staffs. And also, price is a big matter.
81
Therefore, to stand with the competition, we offer the reasonable price for every
mug we sell. The prices of the mugs are various, but again we still consider the
design of mug with the proper price to offer to the customers. And then, to overcome
the choice of our customers that maybe will choose glasses or cups more than mugs,
we will tell them the uniqueness of our mugs products.
To us, mug with the unique and stylish designed is the plus value and maybe
becoming the pride for those who own it, further if the one who owned can custom
his/her style according to his/her creativity and taste. It will be tasted very special
to have something as we really want. Those reasons also that we will tell and saves
on our target markets mind. So by having the same perceptions, we believe that we
can convince the customer to trust our company and products.
82
83
Assessment of Risk
| Financial Plan
Introductory Page
| Executive Summary
A. Source of Capital
Mumugi Corporation uses own capital to run the company. There are 18 members in
Mumugi Corporation, every member will contribute to pay with the amount of IDR
150,000/member. The total capital for Mumugi Corporation is IDR 2,700,000.
Mumugi Corporation Capital
18 x IDR 150,000 = IDR 2,700,000
The capital will be used to cover all department expenses except financial
department, also the operating and administration expenses. The capital also shows
the percentage of ownership that will be used to distribute the net income.
B. Budgeting Plan
The capital will distribute to finance each department budget in effective and
efficient way. The budget for each department is as follows:
B.1.
Chief Executive Officer Budgeting Plan

Item
Quantity (Unit)
Price (IDR)
Total (IDR)
Business Plan
40,000
40,000
Business Report
55,000
55,000
TOTAL
B.2.
95,000
Production Department Budgeting Plan

Quantity
Item
Price (IDR)
Total (IDR)
14,000
14,000
Ribbon
500
500
Sticker
1,000
1,000
Accessories
500
500
(Unit)
Raw Material
Mug type 1 (include design and
print)
Total cost for Mug type 1

86
16,000
Mug type 2 (include design and
Financial Plan
50,000
50,000
Ribbon
500
500
Sticker
1,000
1,000
Accessories
500
500
print)
Total cost for Mug type 2
52,000
Equipment
Glue
10
5,000
50,000
Scissor
5,000
25,000
4,500/L
54,000
Other
Gasoline
12 L
TOTAL
B.3.
129,000
Marketing Department Budgeting Plan

Item
Quantity
(Unit)
Price (IDR)
Total (IDR)
Coming Soon Banner
36,000
36,000
Operational Banner
36,000
36,000
Standing Banner
100,000
100,000
Flyer
100
100/4 units
2,500
Gasoline
5L
4,500/L
22,500
Poster
10
5,000
50,000
Market Research
50
100
5,000
Catalogue
5,000
10,000
TOTAL
262,000
87
Introductory Page
B.4.
| Executive Summary
Human Resource Department Budgeting Plan

Quantity
Item
Price per Unit
Total price
15,000
45,000
30,000
30,000
18
10,000
180,000
18
3,000
54,000
CEO
45,000
45,000
Managers
37,500
150,000
Staffs
13
30,000
390,000
1 box
20,000
20,000
(Units)
Cute and unique stuffs for

Employee of the Week
Unique mug for the Best
Employee
Souvenir for muMUGi Golden
Awards
Certificates
Salaries (3 weeks):
Envelopes
TOTAL
914,000
Description
Total (IDR)
Chief Executive Officer Budgeting Plan
95,000
Production Department Budgeting Plan
129,000
Marketing Department Budgeting Plan
262,000
Human Resources Department Budgeting Plan
914,000
TOTAL BUDGETING PLAN
1,400,000
C. Forecast of Sales
Mumugi Corporation operation schedule is as follows.
February
Su
Mo
Tu
We
Th
Fr
Sa
27
28
29
30
31
10
11
12
13
14
15
16
88
17
18
19
20
21
22
23
24
25
26
27
28
Financial Plan
March
24
25
26
27
28
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Pre-order first session

Bookkeeping
Sales daily operation
Last distribution
C.1.
The sales forecast is as follows

Forecast of Sales
Product
Quantity (Units)
Price (IDR)
Total (IDR)
Week 1
Type 1
53
30,000
1,590,000
Type 2
70,000
140,000
Total
1,730,000
Week 2
Type 1
55
30,000
1,650,000
Type 2
70,000
210,000
Total
1,860,000
Week 3
Type 1
63
30,000
1,890,000
Type 2
70,000
280,000
Total
2,170,000
Total Forecast of Sales
5,760,000
89
Introductory Page
| Executive Summary
D. Break Even Point Analysis

Break-even point is reached when total revenue equals to total cost. Mumugi
Corporation elaborates the calculations in order to reach break-even point as
follows.
Product
Sales Mix
Ratio (%)
Unit
Unit
Selling
Selling
Price (a)
Price
(mix)**
Unit
Variable
Cost (b)
Unit
Unit
Variable
Contribution
Cost
Margin
(mix)***
(mix)****
Type 1
95%
30,000
28,500
16,000
15,200
13,300
Type 2
5%
70,000
3,500
52,000
2,600
900
Weighted Average Unit Contribution Margin
14,200
****Unit Selling Price (mix)
= Sales Mix Ratio x Unit Selling Price
****Unit Variable Cost (mix)
= Sales Mix Ratio x Unit Variable Cost
****Unit Contribution Margin
= Unit Selling Price (Mix) Unit Variable Cost (Mix)

FIXED COST
Budgeting of Chief Executive Officer
95,000
Budgeting of Production Department
129,000
Budgeting of Marketing Department
262,000
Budgeting of Human Resource Department
914,000
Total
1,400,000
(
90
Financial Plan
Product Units at Break Even Point

Product
Sales Mix Ratio (%)
Total Break Even
Product Units at
Units
Break Even Point
Type 1
95%
99
94
Type 2
5%
99
Break Even Point in Dollars

Product Units at
Product
Unit Selling Price
Break Even Point
Product Sales in
Dollars
Type 1
94
30,000
2,820,000
Type 2
70,000
350,00
Break Even Point in Dollars
Scale 1:25 units
91
3,170,000
Introductory Page
| Executive Summary
E. Financial Report
MUMUGI
STATEMENTS OF FINANCIAL POSITION
10, 17, 24 FEBRUARY and 3 MARCH 2013
2/10/2013
2/17/2013
2/24/2013
3/3/2013
ASSETS
Cash
Accounts receivable
Supplies
Equipment
Total assets
3,316,500
865,000
95,000
4,276,500
3,793,500
930,000
75,000
4,798,500
4,539,500
1,085,000
53,000
5,677,500
LIABILITIES AND EQUITY

Liabilities
Unearned Revenue
Accounts Payable
Total Liabilities
1,730,000
1,730,000
1,860,000
1,860,000
2,170,000
2,170,000
Equity
Capital
Retained Earnings
Total Equity
2,700,000
(153,500)
2,546,500
2,700,000
238,500
2,938,500
2,700,000
807,500
3,507,500
2,700,000
1,183,500
3,883,500
Total liabilities and equity
4,276,500
4,798,500
5,677,500
3,883,500
3,853,500
30,000
3,883,500
MUMUGI
INCOME STATEMENT
FOR THE WEEKS ENDED
2/17/2013/
REVENUE
Sales
Cost of goods sold
Gross profit
1,730,000
952,000
778,000
2/24/2013
1,860,000
1,036,000
824,000
3/3/2013
2,170,000
1,216,000
954,000
EXPENSES
Administration expensesa
55,000
55,000
60,000
328,000
Advertising expenses
Wages expenses
Total expenses
136,000
195,000
386,000
195,000
255,000
195,000
578,000
Net income for the week
392,000
569,000
376,000
Operating expenses
92
Notes
a
Description
Business Plan
Business Report
Gasoline
Supplies Expenses
Reward for Employee of the Week
Reward for Best Employee
Certificates
Coming Soon Banner

Operational Banner
Standing Banner
Flyer
Poster
Market Research
Catalogue
F. Financial Report Analysis

Horizontal Analysis
MUMUGI
ASSETS
Cash
Accounts receivable
Supplies
Equipment
Total assets

Liabilities
Unearned Revenue
Accounts Payable
Total Liabilities
Equity
Capital
Retained Earnings
Total Equity
Horizontal Analysis
2/17/2013
2/24/2013
3/3/2013
14.38%
7.51%
-21.05%
0.00%
12.21%
36.88%
25.43%
-44.21%
0.00%
32.76%
16.19%
-100.00%
-68.42%
0.00%
-9.19%
7.51%
0.00%
7.51%
25.43%
0.00%
25.43%
-100.00%
0.00%
-100.00%
0.00%
-255.37%
15.39%
0.00%
-626.06%
37.74%
0.00%
-871.01%
52.50%
12.21%
32.76%
-9.19%
93
Financial Plan
Introductory Page
| Executive Summary
MUMUGI
INCOME STATEMENT
FOR THE WEEKS ENDED
Horizontal Analysis
2/24/2013
3/3/2013
7.51%
8.82%
5.91%
25.43%
27.73%
22.62%
0.00%
0.00%
9.09%
496.36%
-100.00%
0.00%
-33.94%
-100.00%
0.00%
49.74%
45.15%
-4.08%
REVENUE
Sales
Cost of goods sold
Gross profit
EXPENSES
b
Operating expenses
Wages expenses
Total expenses
Vertical Analysis
MUMUGI
Vertical Analysis
2/10/2013
2/17/2013
2/24/2013
3/3/2013
77.55%
20.23%
2.22%
0.00%
100.00%
79.06%
19.38%
1.56%
0.00%
100.00%
79.96%
19.11%
0.93%
0.00%
100.00%
99.23%
0.00%
0.77%
0.00%
100.00%

Liabilities
Unearned Revenue
Accounts Payable
Total Liabilities
40.45%
0.00%
40.45%
38.76%
0.00%
38.76%
38.22%
0.00%
38.22%
0.00%
0.00%
0.00%
Equity
Capital
Retained Earnings
Total Equity
63.14%
-3.59%
59.55%
56.27%
4.97%
61.24%
47.56%
14.22%
61.78%
69.52%
30.48%
100.00%
100.00%
100.00%
100.00%
100.00%
ASSETS
Cash
Accounts receivable
Supplies
Equipment
Total assets
94
MUMUGI
INCOME STATEMENT
FOR THE WEEKS ENDED
Financial Plan
Vertical Analysis
2/17/2013/
2/24/2013
3/3/2013
100.00%
55.03%
44.97%
100.00%
55.70%
44.30%
100.00%
56.04%
43.96%
0.00%
0.00%
2.53%
3.18%
3.23%
15.12%
Wages expenses
Total expenses
7.86%
11.27%
22.31%
0.00%
10.48%
13.71%
0.00%
8.99%
26.64%
22.66%
30.59%
17.33%
REVENUE
Sales
Cost of goods sold
Gross profit
EXPENSES
b
Operating expenses
Ratio Analysis
1. Current Ratio
Week 1
Week 2
Current Ratio =
4,276,500
1,730,000
Current Ratio =
4,798,500
1,860,000
Current Ratio =
2.47
Current Ratio =
2.58
Week 3
Current Ratio =
5,677,500
2,170,000
Current Ratio =
2.62
95
Introductory Page
| Executive Summary
2. Profit Margin
Week 1
Profit Margin =
Week 2
392,000
1,730,000
Profit Margin =
22.66%
Profit Margin =
Profit Margin =
Week 3
569,000
1,860,000
30.59%
Profit Margin =
Profit Margin =
376,000
2,170,000
17.33%
3. Asset Turnover
Week 1
Week 2
Asset Turnover =
1,730,000
(4,276,500+4,798,500)/2
Asset Turnover =
1,860,000
(4,798,500+5,677,500)/2
Asset Turnover =
0.38
Asset Turnover =
0.36
Week 3
Asset Turnover =
2,170,000
(5,677,500+3,883,500)/2
Asset Turnover =
0.45
4. Return on Assets
Week 1
Week 2
Asset Turnover =
392,000
(4,276,500+4,798,500)/2
Asset Turnover =
569,000
(4,798,500+5,677,500)/2
Asset Turnover =
0.09
Asset Turnover =
0.11
Week 3
Asset Turnover =
376,000
(5,677,500+3,883,500)/2
Asset Turnover =
0.08
96
Financial Plan
G. Income Distribution
Mumugi Corporation distributes the income for its members by calculating the total
income for the 4 weeks and divides it to all members equally. The total income for
each member and the computation is as follows.
97
A
P
P
E
N
D
I
X
Appendix 1
Catalogue
Family packet
Imlek edition
Valentine
Vintage
Appendix 2
Employee Appraisal
Date
Employee Name
Department & Position
Appraised By
Criteria
0
Punctuality
Disciplinary
Fast Response
Hospitality
Creativity
Activeness
Additional Point
Comments
Point
2
Appendix 3
Order Form
Pre Order : ...................
Seller : .........................
No
Date
Name
HP
Address
Qtt
Type
Design
First
Payment
Note

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| Industry Analysis | Description of Venture

A. Name and Address of Company

: President University Student Housing

B. List of the Entrepreneurs

Production Plan | Marketing Plan | Human Resource Plan |

Assessment of Risk | Financial Plan

C. Description and Nature of the Business

| Industry Analysis | Description of Venture

A recipient may not solicit, directly or indirectly (whether through an agent or

Production Plan | Marketing Plan | Human Resource Plan |

Assessment of Risk | Financial Plan

| Industry Analysis | Description of Venture

Mumugi Corporation is a mug design company which operates in President University.

Production Plan | Marketing Plan |

Human Resource Plan | Assessment of Risk | Financial Plan

To channel customer's art through design of mug

Production Plan | Marketing Plan | Human Resource Plan |

Assessment of Risk | Financial Plan

Chief Executive Officer

F. The Reason for Going to Business

Production Plan | Marketing Plan | Human Resource Plan |

Assessment of Risk | Financial Plan

I. The Reason for Choosing the Location

| Industry Analysis | Description of Venture

Bintang Maratur Siagian

Production Plan | Marketing Plan | Human Resource Plan | Assessment of Risk |

Below is the actual photograph of our product

Packaging (Box, Ribbon, muMUGi sticker)

| Industry Analysis | Description of Venture

C. Occupational Health and Safety

Occupational Health and Safety Guidelines

procedures are being performed

The mug is made by material that can be

The mug is made by ceramics and has no

used safely for food and beverage

sharp edge or surface.

The mug can contain hot or cold food and

Policies/Procedures to identify potential

hazards in the future.

The mugs are fragile

The delivery and storage must be ensured

Boxes and packaging stuffs for

For doing survey, buying

How this item will be used for

Prepare for packaging

Production Plan | Marketing Plan | Human Resource Plan | Assessment of Risk |

Office, Storage, and Production

| Industry Analysis | Description of Venture

G. Gantt Chart Production

Production Plan | Marketing Plan | Human Resource Plan | Assessment of Risk |

Student Housing Canopy

Subcontractor venue and

Student Housing Canopy

| Industry Analysis | Description of Venture

I. Flow Chart Diagram

J. Quality Control and Managing Risk

Mug type 2 (Couple, two mugs)

Production Plan | Marketing Plan | Human Resource Plan | Assessment of Risk |

| Industry Analysis | Description of Venture

| Industry Analysis | Description of Venture

| Industry Analysis | Description of Venture

2. Do you have your own private mug?