RESEARCH REPORT

ON
"MARKET STUDY OF COLGATE IN LUCKNOW CITY"

Submitted for the partial fulfillment of the requirement For the Degree of
Master of Business Administration from

Affiliated to
Uttar Pradesh Technical University, Lucknow
(SESSION: 2014-2015)
GUIDANCE BY:
Ms. Somya Gaur
(Asst. Prof.)

SUBMITTED BY:
Kuldeep Kumar
ROLL NO.: 1344270045
MBA IVth SEM.
College code

SARDAR BHAGAT SINGH

COLLEGE OF TECHNOLOGY & MANAGEMENT
(Approved by GBTU),

442

DECLARATION
I,

Kuldeep

Kumar,

student

of

master

of

business

administration from SBS express my gratitude and thanks to our

College for providing me his valuable guidance in undertaking this
project.
I would also like to extend my sincere regards to my faculty
guide under whom I have done my summer training project and
who has been the source of my inspiration and helped throughout
the working of this project.

KULDEEP KUMAR
ROLL NO.:
1344270045
MBA IVth Sem.

KULDEEP KUMAR
1344270045

ii

ROLL NO.

ACKNOWLEDGEMENT
Success in any endeavor can never be achieved single handedly. It requires guidance, cooperation and support by many individuals. A number of people have contributed towards
making this project a success. Some have contributed to this work by their valuable suggestions
and advice while others were our pillars of support from which we drew our inspiration and
strength.

We are thankful to each and every person who has contributed his surplus for the completion of
this project and also for the completion of this report. Working on this wonderful project was a
unique experience. Knowledge, experience and confidence gained by this project will be useful
for the rest of our career.

KULDEEP KUMAR
ROLL NO.:
1344270045
MBA IVth Sem.

KULDEEP KUMAR
1344270045

iii

ROLL NO.

PREFACE
to understand The present study is undertaken the " MARKET STUDY OF

COLGATE IN LUCKNOW CITY." In India & the views of its

employees. It is done under the guidance of Ms. Somya Gaur (SBS). The study
was done to find out the " MARKET STUDY OF COLGATE IN
LUCKNOW CITY." this survey was done in Lucknow city. The data was processed
using computer aided tools such as MS-EXCEL, SPSS frequency tables were used for
analysis, the study was conducted from duration of summer training i.e., for a period of one
month in the city of Lucknow.

KULDEEP KUMAR
1344270045

iv

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TABLE OF CONTENTS
S.No.
1
2
3
4
5
6
7
8
9
10
11
12

Particulars
Introduction of the topic
Objective of the study
Scope of the study
Importance & Use of the Study
Research Methodology
Data Analysis and Interpretation
Findings
Limitations
Conclusions
Suggestions & Recommendations
Bibliography
Appendix
Questionnaire

KULDEEP KUMAR
1344270045

Page No.
1-31
32-33
34-35
36-37
38-43
44-57
58-62
63-64
65-66
67-69
70-71
72-75

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