Business Ethics

MFM BATCH 2012-2015

3rd Year, Semester II

Corporate Social Responsibility

At
Bharat Petroleum

INDEX
Sr. No.
I)

Title
Executive Summary

Page No.
3

Chapters
1)

Introduction to the CSR

2)

Objective of BPCL towards CSR

3)

Methodology adopted by BPCL for CSR

4)

Sharing wider responsibilities at BPCL

5)

BPCL: CSR in Business Process Environment

6)

Internal CSR activities

11

7)

Other CSR activities

13

8)

Achievements by BPCL

15

9)

Conclusion and Suggestions

16

10)

Bibliography

17

Executive Summary
This assignment has enabled me to know various aspects of Corporate Social
Responsibilities and its importance and steps taken by Bharat Petroleum
towards social activities.

BPCL is a Model Corporate Entity with Social Responsibility and also builds
a powerful partnership with society for Sustainable Development.
As a corporate responsibility, today 37 villages across India have been
adopted by BPCL. This includes making substantial investments for nearly a
decade and a half in them to make them fully self reliant, providing them
fresh drinking water, sanitation facilities, medical facilities, enhancing their
income standards by imparting vocational training and agricultural
innovations. However, BPCL also firmly believes that the only vehicle for
raising the villagers from their present state is by educating the young and
the old, a focus on providing grants for opening schools and opening adult
literacy camps as well. A Herculean task indeed, which BPCL recognized and
thus even sought assistance from NGO's working around these centers in
fulfilling its dream, which to many of BPCL employee's still remains
incomplete, on account of the large magnitude of work necessary in
completion.

1. INTRODUCTION
1.1 Corporate Social Responsibility: What does
it mean?

"More and more companies are accepting corporate citizenship as a new strategic
and managerial purpose requiring their attention. Once seen as a purely charitable
activity--a source of general goodwill, with no bottom-line consequence--citizenship is
moving from the margins of concern to the center at leading companies."
Today, there are many references to corporate social responsibility (CSR), sometimes
referred to as corporate citizenship, in our workplaces, in the media, in the
government, in our communities. While there is no agreed-upon definition, the World
Business Council for Sustainable Development defines CSR as the business
commitment and contribution to the quality of life of employees, their families and
the local community and society overall to support sustainable economic
development. Simply put, the business case for CSR--establishing a positive company
reputation and brand in the public eye through good work that yields a competitive
edge while at the same time contributing to others--demands that organizations shift
from solely focusing on making a profit to including financial, environmental and
social responsibility in their core business strategies. Despite what the phrase
corporate social responsibility suggests, the concept is not restricted to corporations
but rather is intended for most types of organizations, such as associations, labor
unions, organizations that serve the community for scientific, educational, artistic,
public health or charitable purposes, and governmental agencies.

1.2 How CSR help the companies?

Globalization, the explosion of information technology, advances in the biological
sciences, and the growth of democracy and diversity can be considered among the
positive developments in our world today. On the other hand, poverty, environmental
crises such as global warming, epidemics such as AIDS, and terrorism are also part of
today's world. What do these positive and negative aspects have in common? They
reflect the breathtaking increase in global interdependence, to the extent that
borders don't count for much anymore and local communities are increasingly
affected by things that happen a long way from home. Corporate social responsibility
(CSR) has been proposed as a way to respond to some of these issues, both locally
and globally. According to "Integrating Responsibility," most companies that have
initiated CSR programs have done so in response to one problem or another; for
example, in the thermal power station, it was environmental issues. CSR programs
have also surfaced in the sourcing departments of companies facing supply chain
issues.

2. Objective of BPCL towards CSR

Building Sustainable Communities - to have a positive impact on the

communities in which we operate
Health and Safety - to ensure the health and safety of our workforce and
communities
Environment - to minimize adverse impacts while taking steps to protect and
enhance the natural environment
Employees train tomorrows leaders in teamwork skills and running socially
responsible business

3. Methodology
Integrated with Business Strategy and
Context

Leverage our Core competency People and

Technology
Three way Execution model for Community
Projects
Develop deserving Communities through
Focused & Need based interventions No
Giveaways
Create Sustainable Models which are Replicable
& Scalable

4. Sharing wider responsibility at BPCL

We believe that its equally important to return back to society which is why, BPCL
believes that some of their finest achievements arent those found in their balance
sheets but those, in small towns and villages spread across India. Their involvement
in sharing this wider responsibility dates way back to 1984, when in pursuance with
our philosophy to give back to the society/community our best, they aimed to help
the people enrich their lives, be it our employees or their families also extending the

scope of definition of families to those that they saw beyond our glass cabins in these
rustic surroundings, and thus started our the social work. Today, BPCL terms them as
their extended family i.e. the villagers from rural areas.
Bharat Petroleum has been the pioneer in the oil sector to hire the services
of professional social workers. Areas of work in the initial years were
primarily to cater to the softer areas of employee related issues, to
mention a few are:- Counseling for personal as well as emotional problems
affecting work, Assistance to quit substance abuse (like alcohol and other
drugs),Marital Conflicts, Divorce Reconciliation, Money Management, etc.
With years our focus changed from restorative to preventive as well as
primitive, holistic health. Talks on various issues at plant level like
addiction, HIV/AIDS, parental issues, time and finance management, and
family relationships were initiated, which still continues and gives
considerable positive returns. For the above mentioned activities they have
collaborated with various Non Government Organizations, to deliver best
humane services for our employees and their family members. Eventually,
their involvement in the whole process of employee related issues were
taken, there by channelising their energy positively as well as encouraging
prosocial behavior.
India, has a social contrast, while one strata of the society comprising of
approximately 30% live in the cities, a great percentage of nearly double
-700 million Indians reside in villages, which we term as rural India. Now
rural India too has its own disparity, some are what we call the islands of
prosperity and the rest that have the other extremes, riddled by droughts
and some difficult conditions of weather and climate and sometimes these
villages are so remote and far flung from cities that many a times makes
others go past unnoticed
BPCL initially started working in Mahul, the village located in our
neighborhood of its Mumbai refinery since 1986, for the sole reason of their
upliftment. The habitants of Mahul, essentially from the fishing community,
were rich because they possessed marine wealth but as far as education,
health, etc was concerned, they needed help.
Some of Bharat Petroleum's assistance to these inhabitants so far has been
Infrastructural
development,
like
construction
of
jetty,
Balwadi,
Homeopathic Dispensary Vocational guidance through aptitude testing,
scientific vocational need based study through Jan Shikshan Sansthan
(NGO under ministry of HRD) Exhibition for the Fishermen to equip them
with latest avenues in fishing through Central
Institute Of Fisheries
Education(CIFE)
BPCL volunteered and the initial success brought such gratification that
immediately it adopted another village (this time an interior one) called
Karjat, developments with selfless intentions helped introspect about the
future role BPCL should adopt in its aim to contribute to this effort, then
there after there was no looking back

The rationale behind selecting Karjat for community development

initiatives was that the company wanted to work for vulnerable groups. The
Karjat endeavor began with construction of a community hall, which was
like a meeting place for villagers and way of reaching out to village women.
Later many programs like medical assistance, grain bank, marketing
artifacts, conducting certified vocational training courses, etc were carried
out. From last 10 years farmers in 21 villages of karjat are helped through
our interventions. There are eight villages, which are covered through
BPCLs projects in and around Washala. Washala is situated in Shahpur
taluka in Thane district. It is made up of tribal population. The various ongoing activities are:

Farm facts:
For agricultural upliftment, BPCL arrange training through Pune
Agricultural University, distribute seeds and fertilizers every year. There
are lectures arranged on technical guidance, use of less water for farming,
teaching newer methods of agriculture, etc. They also educate the farmers
about fish farming and provide them all necessary information. Guidance is
also given as regards buying of seeds. The methods of multiple cropping
are taught. Every year farmers are given free fertilizers. Bamboo
cultivation is also promoted. 5000 Bamboo saplings are planted every year,
by giving it to villagers who will take care of it. Along with it, even mango,
chikku and guava saplings are provided.

Cattle care:
At Karjat, BPCL conduct exhibitions of cattle of various breeds, training
sessions are arranged for improving the health of available cattle, there is
vaccine program conducted on regular basis for all pet animals.
Competitions are also held among cattle and prizes are given to the best
cattle. Once a year there is a camp organized in which doctors from
veterinary inspect all the cattle.

Education:
For motivating intelligent students coaching is provided to students.
Balwadis is available for small children as pre-school intervention. Tree
plantation programs are held at Adivasi ashram schools.

Health:
A dispensary with a doctor is available and regular health camps are
conducted. General health camps are organized twice a year. To cater to the
needs of all villagers, may it be men, women, senior citizens, children and
so on. To ensure proper eyesight, eye camps are conducted periodically.
their sight back through this endeavor. There are camps held for pregnant
women regarding guidance in pregnancy, stress on nutrition, etc.

Grain Bank:
In the villages of Karjat, Rural Farmers were dependent on money lenders
for money as well as seeds and grains and thus in turn fell in the debt trap.
The money lenders would harass them and exploit them. For e.g. for every
one quintal of grain borrowed, the farmer would have to return it three
quintals. To avoid such exploitation, IRCED came out with the grain bank

scheme. The concept of grain bank was to make grains easily accessible to
the farmers and to keep them away from the clutches of the moneylenders.
Grains are made available to the farmers without any advance and they
also do not have to return anything extra than what they had taken.
Through BPCL, there is also a small room allocated for the purpose of
maintaining the grain bank in every village so that the grains do not get
spoilt.

Community centre:
We have provided a multipurpose Samaj Mandir at Pinglas Karjat for the
Villagers to have a meeting point. There is a community centre which
encompasses classes for villagers on tailoring, mehendi, beautician course,
bamboo article making, multi-skill training, etc. Cane Weaving and Bamboo
making classes are conducted regularly. Tailoring is helping the girls in
income generation. Later there is also an exhibition held in Mumbai for sale
of the bamboo articles made in these villages.

Rain water harvesting:

To make available water in case of scarcity, there
was a need felt to start a project on rain water harvesting. The work has
just begun. As this is a hilly area the problem of ground water and land
water still remains. For provision of water, tube wells and small dams are
made for the villagers.

Infrastructure development:
We have constructed shed for schools. For e.g. repairing the fans, replacing broken
furniture, etc jetty for fishermen so that they can rest in the night when they are not
fishing. We have also constructed a public toilet. We are vigilant in keeping the
surroundings clean. Timely garbage disposal is also taken care of. Tree plantation
programs are carried out on a regular basis. .

Every village: Sakhi Shejarni:

A group of women came together in Karjat who felt the need of being together and
saving some amount of money. They started meeting regularly and since then they
collect savings and deposit in the bank this is a scheme whereby every village will
have one woman leader. This leader is trained in such a way that she is able to
manage the whole group of other women, take training sessions for them, conducts
awareness programs and also provides counseling help. Such women leaders are
termed as SAKHI, which means a friend in Marathi.
Thus the groups serve a double purpose, that
of starting a small-scale business and that of learning through various sessions.
These meetings help them to improve their quality of life.

5. BPCL: CSR in Business Process Environment

As energy corporate, BPCL feel that we may have a larger say in the course of many
events in the coming decades. The consequence of our actions, in the short term,
may be totally inadequate but in the long term very valid. It is thus that BPCL finds it
necessary and proceeds with utmost caution, when it comes to issues related with
the environment.
The magnitude of the problem concerning this sensitive eco-balance is so massive
that the best way forward for BPCL, as it sees ahead, for the above being achieved is
using a two pronged approach of executing environmental protection activities and
sharing knowledge, with a view to educate the common man on this front.
The four reasons, believed to be the cause for treading cautiously in matters related
to the environment are as follows.
1. Moral responsibility towards the environment.
2. Understanding of the need for an ecological balance.
3. The understanding of the inter-linkages of the web of life. Inadequacy of
Human
4. Understanding of Environmental Process.
The above four cover the entire canvas of concerns for the subject and BPCLs
contribution towards the same has also been oriented around its objective.
Like mentioned, BPCLs corporate philosophy towards environment is also directed
towards life and mankind. Thus, it is a tacit responsibility that it proposes to
undertake without any solemn promises made. In other words, it would try and
ensure that at least in its conscious actions, BPCL would not become party to any
decisions which will have damaging consequences to this earth & the life on it.
BPCL, on the other hand would give its best in educating mankind, on the necessity
of understanding the dynamics of the fragile eco-diversity and hope to seek
contributions from each individual in maintaining the balance.

5.1. Community Initiatives: Disability

What remains unchanged since 1999 is that BPCL continues to fulfill its corporate
responsibilities. What has changed, however, is the fact that the percentage of
disabled persons employed by BPCL has risen from 1.11% to 1.37% despite the total
employee strength reducing from 12411 to 12082.
Providing equal opportunity to people with disabilities has always been a part of the
corporate philosophy of Bharat Petroleum Corporation Limited (BPCL). BPCL's practice
of this philosophy is what made it a winner of the 1st NCPEDP-Shell Helen Keller
Awards, way back in 1999.
We shall continue to recruit disabled people in the organization as per the laid down
guidelines, says Mr. S. Mohan, Executive Director, HRD. And that is exactly what
they have been doing. Currently, 166 disabled persons are employed with BPCL. The
recruitment process is duly monitored to ensure that vacancies for physically
handicapped persons do not remain vacant. Special relaxation is given to these

candidates up to 10 years of the required age profile for the post. And whenever
required, special recruitment drives are undertaken.
Its not just recruiting candidates with disability BPCL ensures that they are
assigned suitable work and a good working environment in the organization. For e.g.,
visually impaired employees are provided with customized computers equipped with
optical character recognizers, enabling them to work independently
Disabled employees are also encouraged in activities outside the organization a
visually impaired employee was sent on Rock Climbing Mountaineering Course, and
successfully scaled a peak of over 13,000 feet in West Sikkim!
BPCL even follows carefully laid down reservation policies for allotment of dealerships
and distributorships to physically disabled candidates. What's more, special
concessions and financial assistance is given to deserving candidates initiating the
business
Other areas of Corporate Social Responsibility that BPCL is active in: it has adopted
37 villages in 13 states, directly impacting 120,000 people; it has initiated the
Bharat Petroleum Scholarship' to promote excellence in higher education; it has
contributed towards community facilities and infrastructure; and donated generously
in times of calamity and disaster.

5.2. Community Initiatives: Disaster Relief

In times of natural calamities you will always find Bharat Petroleum in the forefront,
rendering aid and emergency provisions. Bharat Petroleum relief teams have worked
tirelessly to provide the Gujarat Earthquake and the Orissa Flood victims with food
and essential survival materials.

5.3. Community Initiatives: Rural Development

Bharat Petroleum continues its endeavours in meeting social obligations to the under
privileged sections of the society through development of roads, schools, clinics and
vocational training centres in rural areas. Cataract camps for villagers, vocational
classes to make the rural women self-reliant, development of rural women and
children, providing sanitation and drinking water in the villages, are just a few of the
many contributions made by Bharat Petroleum to meet its social responsibilities.
In recognition of the outstanding work done in the area of Rural Development, FICCI
awarded the 'Rural Development Award 1999-2000' to Bharat Petroleum.
List of 20 villages adopted
*
*
*
*
*
*

Bhogalpura (Agra)
Srinivasapura & Muneshwara (Bangalore)
Neelgarh (Bhopal)
Ramathenga (Bhubaneshwar)
Brindabanpur & Farakidanga (Calcutta)
Jahazpur (Calcutta)

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*
*
*
*
*
*
*
*
*
*
*
*
*
*

Mankara (Calcutta)
Kadambankulam (Coimbatore)
Basantgarh (Delhi)
Jyotinagar (Goa)
Nangalgovind (Jaipur)
Babukhera (Lucknow)
Pedawada/Manjripal (Nagpur)
Laakarhawar (Patna)
Kasabkhede / Pohey (Pune)
Khara Bairaja (Rajkot)
Mangadih / Jaradih / Dimra / Obar (Ranchi)
Bhaktachiwadi / Mogrej (Karjat)
Tembre (Karjat)
Mahul (Chembur)

We feel happy when we see 'Smiles on the faces of villagers and children'.
It helps us to get closer to our Corporate Philosophy.

5.4. Community Initiatives: Tribals.

As a part of Society, Bharat Petroleum believes that they owe as a corporate body to
give back to society their best. With this social obligation Bharat Petroleum started
community work way back in 1987 by adopting Karjat (tribal area in Raigarh District)
and Mahul (our neighborhood) for ameliorating lives of the deprived.
Karjat is located in Raigarh District and comprises of mainly tribal population. Some
of the activities undertaken to help the tribal population are* Constructing a community hall/ Samaj Mandir
* Health assistance, through regular health camps, pediatric camps and cataract
Camps
* Educational assistance through distribution of books, holding competitions
* Vocational assistance by imparting training in bamboo and tailoring
* Encouraging environment friendly attitude through distribution of smokeless
chulhas, solar cookers as well as educating them through folk music.

6. Internal CSR
Social Welfare in Bharat Petroleum was initiated as a non-statutory body in the year
1984. Bharat Petroleum has been the pioneer in the oil sector to hire the services of
professional social workers. Areas of work in the initial years were primarily to cater
to the softer areas of employee related issues, to mention a few are: -

Counselling
Initially counseling began in BPCL to overcome the different problems of employees
at work. But now, BPCL has come closer to their lives. Thus now counseling does not
only aim at solving disputes at work but involves a whole gamut of issues ranging

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from employees overall development to the development of their families. Thus

there is a shift from what used to exist earlier as our orientation is towards
prevention. Over the time, recoveries and success stories started flowing in resulting
in values of counseling being upheld as an important contribution for employees well
being. Thus at the refinery counseling is seen as a mission which aims at making
people live lives fruitfully. The help received through counseling is what is valued by
most of our employees

1] Addiction-The Slow Poison

Alcohol and drug use is extremely common in todays world. In spite of the
awareness of the ill effects of these substances, people continue to get addicted to it.
The abuse and addictions result in malfunctioning of an individual in major spheres of
life. Addictions lead to poor work performances, disrupted relationships and
adjustment problems. The rising awareness about employee welfare and raising the
quality of work, various companies today make efforts to reduce addictions.
We have been one of the first companies to engage in continuous endeavours to help
our addicted employees to overcome their problems. We have successfully partnered
with Kripa Foundations De-addiction Center for sustainable efforts in this direction.
Kripa foundation is one of the largest Non- Governmental organizations in India
helping people suffering from Chemical Dependency and HIV Infection. Kripa offers a
non-discriminating, supportive community living, helping people to introspect and
bring about change in lifestyle.

Our Success- Strength Of Sobriety

Although difficult to believe, the success ratio is 60% at the refinery level, whereas
the addiction improvement rate worldwide is 45.50%. Through counseling employees
who recovered from alcohol addiction and the other personal problems became our
biggest strength for extending our chain of human help. These peer educators are
very efficient at work and they aid our CSR activity by being of help to the other
addict employees and the community too.

The Pune Centre

A de-addiction center has been set up at Pune for both men and women
addicts for all over Maharashtra. The Kripa Foundation runs it. We are
supporting them and helping them in their efforts

2] Family Wellbeing
Through all the Employee assistance programs, prominence is given to family as a
system. It is a known fact that family is one of the most closely knit system which
needs to be enriched to cope with the stresses and strain of life. Thus when an
employee comes with a problem, joint counseling sessions are also conducted
including his family members to ensure resolving of problems amicably.

3] Grooming Children As Caretakers Of Next Generation

Children are tomorrows future, and when it comes to our own employees children,

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we ensure their development through various activities like Career guidance,

aptitude tests, etc

4] Parenting
During training or workshops, one of the main topics covered is parenting. This is
important because in todays competitive world it is very difficult to manage both
work and house Thus to ensure care of children, parenting sessions are conducted
about emotional problems and problems encountered by children at different stages,
puberty issues, etc.

5] Women Empowerment
In women lie natures best qualities of motherhood, compassion, humanity and love.
Because they have been blessed with the capacity for giving and nurturing life,
women also have the capacity for a deep commitment for preserving and nourishing
not only their own offspring, but of the entire planet as well. BPCL is also blessed with
efficient women staff who are enthusiastic and who come forward to help others.
Women power in the true sense is seen when women meet regularly and discuss on
varied issues and the stands they take. LIKE WOMAN IS WOMANS BEST FRIEND. It is
normally said that a woman is a womans worst enemy. But at the refinery, the bond
within the women is exceptionally charged with making a difference to their personal
as well as work life.
6] Safety Ambassadors
This is a new activity being started at the refinery. Some of women employees are
made safety ambassadors to ensure safety in the plant. These women would coordinate with the safety observers at the plant level and ensure that their coemployees take adequate safety measures. It is process to help the employees help
themselves for their own safety and that of the others

7. Other CSR Activities

1. HIV/ AIDS Care and Prevention
AIDS is a major concern worldwide. It is forth killer of human beings. It has spread far
and wide across nations, caste, creed, sea and racial boundaries. The UN AIDS
estimates 5.3 million sero positive people housed in India alone in 2004. The growing
number of sero positive people in the productive age group affects the economy in
the long run... BPCL too encountered presence of sero positive employees. However
the comprehensive health policy of the company protects the employees and their
family. Considering the significance of interventions in this area, the Social Welfare
dept. initiated plant talks on Family Life Education and Health and well being.
Various awareness programs were conducted in the refinery on HIV/AIDS.
Avert Society, a triplicate body of USAID, NACO and Government of Maharashtra,
noticed the efforts of BPCL. The Avert Society invited BPCL for long-term partnership
for an AIDS Intervention Project in the refinery, and the adjacent community. The
project identifies three major areas of intervention, viz. workplace intervention
(including around 30000 workers), Mahul and 25 villages from Karjat. The activities
under this project include one to one intervention at village level, counseling at

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workplace, behaviour change communication, street plays and folk media to spread
awareness about the same.

2. 'Generation Next'
BPCL is passionate about the Generation Next, and thus also supports various
education initiatives at all levels. This involves granting aid to schools,
acknowledging and rewarding meritorious students and an initiative called BPCL
scholars.
BPCL scholars are a group of approximately 100 Indian students, who yearly, seek full
study-assistance from BPCL in doing their post graduation, both in India and abroad.
We support these students, the future of tomorrow, the fuel of tomorrows growth,
with all humility and passion.
As a corporate responsibility, today 37 villages across India have been adopted. This
includes making substantial investments for nearly a decade and a half in them to
make them fully self reliant, providing them fresh drinking water, sanitation facilities,
medical facilities, enhancing their income standards by imparting vocational training
and agricultural innovations. However, BPCL also firmly believes that the only vehicle
for raising the villagers from their present state is by educating the young and the
old, a focus on providing grants for opening schools and opening adult literacy camps
as well.
BPCL thus believes in giving the rural people vocational guidance and give them a
platform for market-linkages and become self-sufficient.
BPCL self-sufficient projects include the Water project in the rural area which has
been initiated by Oil Development Board (ODB) with the Ngo Bridge Trust which
trains the rural people to build water projects for which they receive minimum
waged.
BPCL is also planning to do some work for the Truckers of BPCL as they play a major
role in laying down the foundation stone to what BPCL is today.

3. Project Boond
If
there
is
-Loran Eisley

magic

on

this

planet,

it

is

contained

in

water.

BPCL understand the value of water in the lives of people who strive for it. Whose
lives are dependent on its availability alone? These sentiments gave birth to the
project Boond. Because when BPCL being a company of fuel, how can they miss out
on the fuel of life?
Boond is a Rain Water Harvesting Project undertaken by BPCL with financial support
from (Oil Industries Development Board) and executed in collaboration with NGO,
Bridge Public Charitable Trust.

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Villages suffering from acute shortage of water were identified for this activity.
Women from these villages had to walk long distances in the blazing sun on
mountainous paths, at times exceeding four kilometers to fetch water. Runoffs
triggered by topographical conditions, impervious bedrock, poor water holding
capacity of the soil, soil erosion and unrestrained grazing had made the situation
critical.
The objective was to turn these villages from Water scarce to water positive. The
work mainly comprised of repairs/Deepening of wells, building bunds to capture and
store rain water, repairs and leak proofing of existing bunds, building water tanks etc.
All the activities undertaken to draught free the villages were performed with
complete participation from the villagers. This imparted a sense of belonging and
responsibility towards their own village. Not just that, while working they learnt
additional skills like masonry, welding etc. which they later used as an additional
source of income for themselves. This helped check the rampant levels of migration
as well.
Another unique aspect of the whole project was the concept of Shram Dan. The
villagers performed Shram Daan once a week and for the balance days they were
paid minimum wages. Seeing the enthusiasm of the villagers, BPCL also initiated an
Employee Volunteering Initiative where in approximately 100 BPCL employees
gathered collectively for Shram Daan.

8. What BPCL Achieved?

Bringing people together for a common cause:
We were able to bring people together for a common cause, the cause being
wellbeing of all. We were blessed with committed staff who also took the initiative to
work for their own good. Employees also sustained their enthusiasm and motivation
throughout which added to our strength.

Non-biased attitude:
May it be a worker or an engineer or a driver or any administration staff, we give
equal treatment to all. Never do employees feel that some are favoured and others
are not.

Trust:
Employees do have the trust in whatever the department does. The department has
helped them help themselves in such a way that it has left a long lasting effect on
their minds. This trust made it obvious for them to keep participating actively in all
the activities.

Transparency:

The department has been totally transparent regarding all its activities. Employees
were made equal partners in conducting any activity. Because of this there was no
point where employees felt left out.

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Need based activities:

We at BPCL have never arranged activities for the sake of doing it. We have
conducted activities as and when people demanded, may it be our own employees or
people from the communities. Thus we have indirectly given onus to the people to
decide when, why and which activity they need.

Involvement of all:
We have been successful in involving people of all cadres at the refinery level, right
from the managers to the workers, and from the various departments to the different
unions. This helped us to get the opinions and contributions of all. At the community
level, all the people are involved right from the planning level. People take decisions
along with us.

Human stories of revival helped:

We had many success stories of our employees which constantly motivated us to
work consistently. The recovered addicts are our strength. They help us to help the
others who are in similar problem.

9. CONCLUSIONS AND SUGGESTIONS

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Each and every company should undertake the element of

corporate social responsibility into consideration.

It is for the benefit of the companys long life and consistent

growth.

As we have seen in this project, BPCL has conducted a number

of social responsibility activities; it has gained a good reputation
in the globally competitive market.

In these days more social responsibility you undertake, more you

will get consumers satisfaction and earn our customers loyalty.

As the business is operated within the society, it becomes

compulsory to conduct CSR activities to win consumers
confidence and represent a global brand image

At last to say We should give back to the world, what we take

from it.

BIBLIOGRAPHY

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 www.wikipedia.org

www.indianngos.com

www.karmayog.org

www.bharatpetroleum.in

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