Berger Paints India Limited (BPIL) is one of India's foremost paint companies,

currently ranked as second largest on the basis of consolidated sales turnover in

Indian paint industry.
Mr.Subir Bose is the Managing Director of this company.
Established in 17th December, 1923, the company then known as Hadfiled's (India) Limited; was a small paint
company based in Kolkata having its only manufacturing facility at Howrah, West Bengal to produce ready mixed
stiff paints, varnishes and distempers. Post-independence, towards the end of 1947, British Paints (Holdings)
Limited, U.K acquired Hadfield's (India) Limited and thus British Paints (India) Limited was incorporated. From a
production capacity of 150 tonnes and sales turnover of around Rs. 25 lakhs in 1947, the company has come a
long way to become at one point of time; a part of the worldwide BERGER group in 1983 and thereby acquiring
its present name Berger Paints India Limited to having subsequently gone through further ups & downs as well
as ownership changes to gain its present status wherein the majority stake is with Delhi based Dhingra brothers
and business revenue close to Rs.2000 crs.
Today Berger Paints India Limited, having solely used and developed the name and trademark BERGER and all
its variants in India, is a household name in paint. With Head Office in Kolkata the company manufactures and
markets a range of decorative & industrial paint products under various product brands and has it operations
spread throughout the length & breath of the country; with seven manufacturing facilities in India and more than
82 depots, several regional & area offices, besides four facilities overseas. It has a workforce of over 2300
employees and a countrywide distribution network of 12000 plus dealers.
Berger Paints has clearly demonstrated its commitment to Indian consumers for over 85 years, by offering its
varied range of high performing quality products backed by highest level of customer service. Company's high
ethical standards in business dealings and its on-going efforts in community welfare make Berger Paints India
Limited a responsible corporate citizen. While the company's decorative and Industrial paints continue to gain an
increasing market share, Berger as an organization has managed to achieve sustainable competitive advantage
through innovations in all spear of business, desire to excel and by creating a winning culture & abiding faith in its
values & philosophy among all its stakeholders.
With Berger Paints you can now see your imagination of colour unfurl in front of your eyes and watch your home
come alive telling a thousand tales.
Transform you home with the POWER OF IMAGINATION.

Awards & Certifications

Readers Digest Gold Award for
the
most trusted brand - 2008

Certified to ISO 9001

Certified to ISO 14001

Environment Excellence Award for Howrah Works by West
Bengal Pollution Control Board & Indian Chamber of Commerce
2001, Kolkata

Genius HR Excellence Award 2011 - Excellence in Best Training

Initiative Category A - 22nd April 2011, Kolkata

Certificate

Trophy

Best Supplier Award for outstanding contribution in Product

Development from OEM customer M/S Whirlpool -2005,
Berger Paints received
the 1st rank as fastest growing paint
Faridabad.
company at Construction World NICMAR Award -2005,
Bengaluru.

The following table depicts the ISO Certifications of the Companys various Plants &
Depots
Plant location

Location

Certified

ISO 9001

Under
Implementation
ISO 14001

ISO/TS -16949

ISO 14001

ISO/TS -16949

Goa
Jammu
Howrah
Pondicherry
Rishra
Other Locations / Depot cum Sales Offices:

Location
Corporate Office
at Kolkata
Bengaluru - I
Bengaluru II
Chennai I
Chennai II
Faridabad
Hosur
Hyderabad
Kalyan ( Mumbai)
Kolkata - I
Kolkata - II
Pune
Punjabibagh

ISO 9001

Prdouct Of berger
Interior Wall Coatings
Exterior Wall Coatings
Berger Metal & Wood Paints
Living Green

1
Interior Emulsions

Silk
The very name silk conveys soft to touch & feel, high sheen, aesthetics
and premiumness. Hence to consumers Silk a symbol of refined taste,
lifestyle and class . All of which come alive in Berger Silk - the first
luxury emulsion introduced in India. Silk is considered as a niche brand
among the range of Berger products. It represents premiumness, sheen,
smoothness and colour which brings alive both the rich luxurious smooth
feel of silk on the walls as well the premium silk lifestyle.

Breathe Easy
Breathe Easy is the only paint which leaves no smell after painting. It
has been certified by Green Label Committee of Singapore Environment
& Health Safety Standards as eco-friendly and healthy. Additionally, it is
highly cleanable and resistant to fungus growth. All this and its
impeccable sheen, make it a truly innovative product in premium interior
emulsion segment.

Rangoli Easy Clean

Rangoli Easy Clean emulsion consists of special varieties of polymers
and colourants. Its balanced composition and additives provide
minimum porosity. As the emulsion is easy to clean, it maintains its new
look for years. Rangoli Easy Clean is the best option for excellent finish
at a reasonable price.

Rangoli Super Acrylic Emulsion

Rangoli Super Acrylic Emulsion is made of unique forms of co-polymers
and pigments available. These ingredients along with exclusive additives
provide an optimum dispersion level. It gives a rich matt effect and gives
a superior covering when applied for interior walls with stain guard
technology.

Bison Acrylic Emulsion

Bergers Bison Acrylic Emulsion has a smooth and stylish matt finish,
making it an ideal choice for the price conscious customer. It has twice
the durability of distemper and is suitable for a wide variety of surfaces.
Made up of special colour fast pigments with excellent anti-fading
properties, it comes in a range of 10,000 shades.

Designer Finishes

Illusions
Illusions is a unique product in its lifestyle portfolio which is designed to
inspire its customers to paint their imagination. The ultimate in stylish
and modern living, the interior wall paints enliven spaces with their
fascinating patterns created with internationally designed tools and
techniques. Illusions includes designer wall finishes from Imagine,
Metallica and Marble.

Illusions Imagine
Imagine includes a range of slow drying emulsions in non-metallic and
smooth textures. The emulsions allow customization and their unique
cross linking polymers make the designs washable and easy to maintain.

Metallica
Besides walls, the Metallica range of luxurious designer finishes which
is non-blackening, is perfect for surfaces in metal and wood. With its two
basic colours, gold and silver, a myriad metallic shades can be created.

Marble
Marble is a range that offers a wide variety of textures and colours in
three finishes satin, matt and gloss. Being 100% washable walls
painted with Illusions Marble retain their gloss even after being cleaned.

Distempers

Bison Distemper
Bison Acrylic Distemper is a-100% water based acrylic co-polymer
emulsion designed for interior walls. Available in both factory-made
ready shades and in a tintable format, it gives surfaces an elegant and
durable mat finish.

Jadoo Acrylic Distemper

Berger Paints Jadoo Acrylic Distemper is a complete water based acrylic
emulsion meant only for interior walls. It comes in a wide range of
colours and is Indias most preferred brand of paints. Jadoo provides
excellent finishes to walls at a reasonably low cost.

2
Exterior Emulsions

WeatherCoat All Guard

Silicon based paint with enhanced water resistance; WeatherCoat All
Guard, a Premium Plus Exterior Wall Paint, is the first paint in the
industry to use the Silicon Technology. Silicon is a powdered chemical
which when added to paint imparts visible water repellency to the paint
film and water rolls of it keeping your house 100% rain proof. Moreover,
it comes with a 7-year warranty.

WeatherCoat Smooth
WeatherCoat exterior emulsion paint made of unique pigments and
additives, can withstand extreme weather conditions. Further more, it has
a unique feature called one way barrier which enables the wall to
breathe out moisture. It also comes with the highest sheen from among
its compatriots with Heat Resisting technology that keeps your house
upto 5 degrees cooler.

WeatherCoat Longlife
WeatherCoat Longlife, a premium plus acrylic paint for exterior walls,
with its Elastomeric property, ensures that the paint film stretches to
cover hairline cracks thus ensuring that walls a look new for longer. The
paint is suitable for buildings with hairline crack problems and structures
in high rainfall areas where water seepage occurs through hairline
cracks.

WeatherCoat Tile Protektor

WeatherCoat Tile Protektor is a tough, super protective 100% acrylic
latex paint specially formulated for tiles and bricks. It is highly water
resistant and protects tiles/bricks from dampness, algae and fungi caused
by lashing/heavy rain. Its unique latex formulation gives tiles a long
lasting new look.

Walmasta
Bergers Walmasta is a-100% water based paint. Made of suitable
pigments, it is ideal for dry climates. It has higher resistance to cracking
and its matt finish makes it a less expensive alternative to cement paint.

Primer

WeatherCoat Biowash
A fast acting anti-fungal pre-treatment to be used prior to painting.
Biowash has been specially formulated with powerful broad spectrum
biocides and fungicides combined with detergent properties to keep
exterior surfaces free from a wide variety of microbial activity. A ready
to use solution, the product can be applied on masonry, brick, plaster and
wood. Low in toxicity. Biowash maintains its stability in high
temperatures (upto 100 degrees C) and a pH range of 2 12.

WeatherCoat Exterior Wall Primer

The WeatherCoat is a water based primer which is suitable for exterior
surfaces. Made of special pigments, it ensures longer life of the entire
paint system. This primer seeps through the permeable surface and seals
it. Moreover it primer provides exceptional whiteness and opacity.

3
Enamels

Breathe Easy Enamel

Breathe Easy Luxury water based enamel is a gloss enamel developed
primarily for use on wood and metal though it can also be applied on
wall surfaces

Luxol Satin Enamel

Berger Paints Luxol Satin Enamel is a solvent based paint that is
washable and long lasting. It can be used in areas like kitchens,
balconies, etc. Made out of exclusive micro fine pigments and extenders,
its silky smooth finish gives the surface a glowing look.

Luxol High Gloss Enamel

Berger Luxol High Gloss Enamel, perfect for all surfaces both interior
and exterior, can withstand any Indian weather condition. Formulated
with alkyd and select colourants, it gives a long lasting glossy finish to
every surface it touches.

Berger Butterfly GP Enamel

l Butterfly Enamel meant only for interior surfaces can be applied on
wooden surfaces and select mild-steel surfaces. It is a solvent based paint
which provides maximum level of gloss and complete customer
satisfaction.

Jadoo Enamel
The value for money Jadoo Enamel is a solvent based paint meant only
for interior surfaces like doors, windows, furniture and mild steel
surfaces like grills. It gives surfaces a glossy look.

Clear Wood

Woodkeeper PU Legend
Woodkeeper, meant for wooden surfaces, is available in both matt and
glossy finishes. It is an environment friendly paint as its composition is
free from heavy metals like lead. This paint is easy to maintain because
of its stain proof feature. It gives an excellent transparent finish and
preserves the natural look of the wooden surface for years.

Premium Wood Coatings from Becker Acroma Italy

The premium wood coatings imported from Becker Acroma, Italy
enliven the aesthetics of your household furniture and woodworks,
giving both interiors and exteriors an international look.

2-Pack (2:1) PU System

Comprising of the complete range of finishes (matt, semi-gloss and
gloss), which renders an appealing look to your furniture and table-tops,
the 2:1- PU system is based on the 'CROMO-4' technology. The
technology has a rapid-curing coating system offering a silky-smooth
finish which has a scratch-resistance, a stain-guard-resistance and
toughness-flexibility balance, which gives furniture an evergreen new
look. It is also available in transparent and opaque shades.

3-Pack Polyester Coating

Based on the Italian technology, it offers a mirror-like, high-reflecting
artificial glass-look for your table-tops. It is the toughest available
coating, with the best abrasion and scratch resistance properties. It is a
low-cost-maintenance coating, requiring no additional paint application
in the renovation operation.
Interiors: The parquet flooring lacquer for the interior flooring and
furniture, offers the toughest and the highly efficient abrasion-resistant
coating in the low-VOC, heavy-metal-free, child-safe coatings range. In
addition to being an 'Eco-friendly' coating, it is also a user-friendly and
can be offered in 16 colours.
Exteriors: These coatings, applicable on exterior woodworks like
wooden-chalets, doors, window-frames, wooden grills, gates, etc. offer
highly elastomeric and flexible coatings, which can expand and contract
along with the wood-fibres. The coatings can withstand shuttle
temperature and climatic variations, and thus retain the evergreen new
look for ages.

4
Living Green

Green initiatives undertaken by Berger

Berger has pioneered a range of Green Products which include:

Water-based Wall Coatings which conform to the Indian Green Building Council (IGBC) limits of permissible
Volatile Organic Content (VOC).
Breathe Easy, an emulsion with very Low VOC (8.4 gm/ltr). The product, certified by the Singapore Green
Labeling Scheme (SGLS), is particularly suitable for hotels and hospitals. It is completely odourless and leaves
no lingering smell usually associated with freshly painted rooms. This means, rooms painted can be used within a
couple of hours post painting as no airing-out time is required. Free of allergens and without carcinogens, it is
one of the most eco-friendly wall coatings.
Becker Acroma range of Water Borne Wood Coatings are innovative wood coatings from Berger, with very
low VOC. The flexibility of the paint film makes it suitable for exterior applications.
Berger water borne wood coatings are environment friendly and have low VOC which makes the entire
procedure hygienic and environment friendly. Quite unlike typical wood finishes like Melamine and PU that
contain isocyanide which is poisonous and makes the hardener non-eco friendly. Its effect on children and infants
can be fatal.
WeatherCoat Heat Insulating Paint contains heat reflective additives. These additives help reflect thermal rays
and keep the building cool resulting in energy saved and reduced heating and cooling bills. In addition, the paint
acts like an insulator for the wall providing long lasting protection against UV degradation and atmospheric
pollution.
WeatherCoat All Guard is the only Organo-Silicone based water repellent emulsion in Indian Market. It is known
for its superior water repellence, exquisite finish and enhanced durability for exteriors.
Innovative Designer Textures for Exquisite Exteriors are low VOC textures. The eco friendly textures are
designed to take care of minor wall undulations and add to the aesthetics of the room. The designer textures
include Marble finishes, Metallic finishes, Spatula finish, Rustic finish, Dholpur Stone finish, Bubble finishes,
Spray finishes, Roller finishes besides others.
Illusions is a unique product in its lifestyle portfolio which is designed to inspire its customers to paint their
imagination. The ultimate in stylish and modern living, the interior wall paints enliven spaces with their fascinating
patterns created with internationally designed tools and techniques. Illusions includes designer wall finishes from
Imagine, Metallica and Marble.
WeatherCoat exterior emulsion paint made of unique pigments and additives, can withstand extreme weather
conditions. Further more, it has a unique feature called one way barrier which enables the wall to breathe out
moisture. It also comes with the highest sheen from among its compatriots with Heat Resisting technology that
keeps your house upto 5 degrees cooler

SALES TURNOVER in crore

Company

10-11

09-10

08-09

07-08

06-07

1,688.68

1,513.74

1,346.21

1,172.21

5,125.08

4,270.05

3,416.16

2,821.29

1,707.41

1,375.63

1,319.75

1,222.38

46.69

38.45

37.47

30.75

27.50

405.83

367.28

370.77

340.14

290.49

Name
Berger paint
Asian paints
Kansai Nerolac
Paints Ltd.
Jenson &
Nicholson (India)
Ltd.
Shalimar Paints
Ltd.

2,100.8
2
6,322.2
4
2,139.8
8

SUBSIDIARY AND JOINT VENTURES

The Statement of the holding Companys interest in the Subsidiary companies namely Beepee
Coatings Pvt. Limited (Beepee Coatings), Berger Jenson & Nicholson (Nepal) Private
Limited (BJN - Nepal), Berger Paints (Cyprus) Limited (Berger Cyprus), Cyprus,
subsidiary of its subsidiary company Berger Cyprus - namely, Berger Paints Overseas
Limited (BPOL), Russia, Lusako Trading Limited (Lusako), Cyprus, and subsidiary of its
subsidiary company Lusako - namely Bolix S.A., Poland and Build - Trade sp. z.o.o., Poland,
a subsidiary of Bolix S.A., as specified in Sub-section (3) of Section 212 of the Companies
Act, 1956 (the Act) is attached to the Report and Accounts of the Company.
The Ministry of Company Affairs vide General Circular No. 2/2011, dated 8th February, 2011
has granted general exemption to companies from seeking approval of Central Government
under Section 212 of the Companies Act, 1956 from annexing to this Report the Annual
Reports of the subsidiaries subject to compliance of certain conditions specified therein.
Hence, the Annual Reports of the subsidiary companies have not been annexed herewith. The
Consolidated Financial Statement includes the results of these subsidiary companies, duly
audited by their respective statutory auditors. Annual Accounts of the subsidiary companies
and related detailed other information shall be made available to the members seeking such
information and shall also be kept open for inspection at the Head Office of the Company by
any investor during working hours. 1
5

There were severe winter conditions in the first quarter of 2010 in Poland. The performance
of Bolix for financial year 2010 showed marginal improvement over 2009 against this
backdrop. The building construction industry continued to be sluggish in financial year
2010 though there are signs that the demand for External Insulation Finishing Systems (EIFS)
products is improving gradually in the first quarter of 2011. Bolix has launched its new
premium HD (Heavy Duty) range of EIFS products in the first quarter of financial
year 2011 as well as exciting retrofitting renovation and repair solutions which have been
received well in the market and will help to reinforce Bolixs technology player platform. On
20th October, 2010, Build - Trade sp. z.o.o. (BT) was incorporated as a wholly owned
subsidiary of Bolix S.A. for the purpose of trading in certain third party products relating to
EIFS. Consequently, BT has become a wholly owned subsidiary of your Company. BT did
not carry out any business in the financial year ended on 31st December, 2010.
Results of BJN-Nepal, a wholly owned subsidiary of the Company, showed substantial
improvement. During the year under review, BJN-Nepal achieved a turnover of ` 450.6
million and Profit Before Tax of ` 74.6 million.
Beepee Coatings Private Limited, a wholly owned subsidiary of the Company, with its entire
manufacturing facilities dedicated to processingVthe Companys products, achieved an
increase in the processing income from ` 101.6 million to ` 110 million. The erection of the
emulsionVplant under the aegis of Beepee Coatings has been completed and will start
operations in the current year.
Berger Paints (Cyprus) Limited, Cyprus, is a special purpose vehicle for the purpose of
making investments in your Companys interests abroad and so is Lusako Trading Limited.
Berger Paints Overseas Limited in Russia, in spite of improvement in sales by 47.10%,
posted a loss of ` 13.5 million during the year on account of sustained pressures on margins
arising out of increases in material cost.
Berger Becker Coatings Limited, the Companys joint venture with Becker Industrifarg,
Sweden is a preferred supplier in the coil coatings market and during the year under review, it
posted a profit before tax of ` 57.7 million.
BNB Coatings Limited, the Companys joint venture with Nippon Bee Chemicals Company
Limited, Japan substantially improved its business with a 46% increase in revenue and posted
a net profit of ` 12 million in its third year of operations.
Pursuant to an agreement with Punjab National Bank and Pnb Principal Insurance Broking
Private Limited on 23rd June, 2010, the
Company sold its entire holding of 125,000 equity shares of ` 100 each, in Pnb Principal
Insurance Broking Private Limited, originally
purchased at face value, at a consideration of ` 50,138,750 on 12th January, 2011.