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In general, Al Baik's prices are lower than similar international fast food
chains that it competes with, including McDonald's and Kentucky Fried
Chicken. Al Baik's meals generally cost about eleven Saudi Riyals,
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about thirty percent less than at the international chains.
Menu of Al Baik
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1. ALBAIK® Chicken 8pcs (Mild or Spicy)
(8 pieces, Fries, 4 Garlic Sauce, Bread)2.ALBAIK® Chicken 4 pcs
(Mild or Spicy)
(4 pieces, Fries, 2 Garlic Sauce, Bread)3.Chicken Fillet Nuggets 10
pcs (Mild or Spicy)
(10 pieces, 2 Nuggets Sauce, Fries, Bread)4.Chicken Fillet Nuggets
7 pcs (Mild or Spicy)
(7 pieces, 2 Nuggets Sauce, Fries, Bread)5.ALBAIK® Chicken Fillet
Sandwich (Mild or Spicy)
Marketing Plan
The M
Step 2: Research De
Before developing any action plan, marketers must understand the
situation of the market. As Al baik is a successful product and enjoying
1. Defining Problem
a. Exploratory Research
b. Conclusive Research
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c. Descriptive Research
d. Causal Research 3
Descriptive Research
Personal Sampling
Experiment Computer procedure
1. Sampling procedure
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Two broad objectives to the use of samples:
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a. Estimation
b. Testing of hypotheses
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• Are the survey objectives stated precisely?
• Are the eligibility criteria clear and definite?
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• Are rigorous sampling methods chosen?
• What type of sample should be used?
• What is the appropriate sampling unit?
• What frame is available for the population and what problems might
arise?
• How are refusals and non-response to be handled?
4 ways to determine sample size:
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6
5. Collecting Data
Area
25-30% from Al Cournish
70-75% from Al Balad
Gender
60% Males
40% Females
Age
40% between 16 and 24
40% between 25 and 50
20% to be under 16 and over 50
Occupation
20% University Students
80% Non-Students
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The Interviews conducted in the following area: 7
(a) Tahlia, Shopping Center.
(b) Downtown.
(c) Shobra, Shopping Center.
(d) As Salama Plaza.
(e) CBA Students.
(f) KA0U Campus.
6. Analyzing Data
After analyzing data, I came on the following conclusion;
7. Research Report
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5. These areas can be the highly populated districts like Al Ashrafia, Al
Balad, Al Azizizia, 8
Al khaldia etc.
6. Al Baik also needs to open at 10:00 am instead of 01:00pm.
7. Al Baik also needs to open more family sections in new branches.