Cisco

Small and Midsize Business

(SMB) Specialization
Entry Point into Ciscos Partner Specialization Framework
September 2013

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Overview
SMB Benefits
Specialization Portfolio
SMB Specialization: Support
SMB Specialization: Profitability
Review

Next Steps
Q&A

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2
Company Level
Designations
Administered by
Country/Country Grouping

3
Targeted Training
Roadmaps
by Job Role

Acknowledgement of a
Partners Investment in
Capabilities

Architecture

Collaboration
Data Center
Borderless Network
IP NGN

Express Collaboration

Technology

Unified Computing

Unified Fabric
Wireless LAN
Security
Routing & Switching

Small Midsize Business

Specialization

Select
2013 Cisco and/or its affiliates. All rights reserved.

Express Foundation

Premier

Content Security

Premier / Advanced

Master

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The program will evolve effective

September 3, 2013.
This change will capture several
market and technology trends
critical to our customer needs,
and will position existing and
future Cisco SMB Specialized
Partners to succeed in the
space.

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The SMB Specializations curriculum is

now reformulated to mirror the
architectural go-to-market strategy
employed by Ciscos advanced level
specializations.

This new design will position our SMB

partners to sell strategically across all
technologies. Borderless Networks,
Collaboration, Data Center, and
Services topics will headline the major
training tracks.

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Marketing
Recognized in Cisco

Partner Locator
Achieve Partner

Branding through
Cisco Select
Certification
Visit the Design Zone

for tested designs and

configurations

Competitive
Access to industry-

leading product
across routing,
switching, security,
collaboration, and
other portfolios
Financing for small

businesses and
channel partners
Eligibility to sell Cisco

Financial
Participation in channel

incentive programs
Quarterly payments to

qualifying partners
based on VIP-Express
track
Program intelligence

tools provide simplified

enrollment and salestracking capabilities

Smart Care Service

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Borderless Networks

Campus LAN Access

100-500 / 2960-s /
3560- x / 3750-x/3850
RV Series Routers
ISR 19xx /29xx /39xx
Cisco Cloud-Managed
Access Switches

Cisco SA500 Series

Cisco ASA 5500 Series
Web and Email Security
ISR-embedded security
features
Cisco Cloud-Managed
Wireless
Cisco Access Points
Cisco Wireless LAN
Controllers

Collaboration

Cisco SMB
TelePresence
Cisco WebEx

Data Center

UCS E-Series
UCS C-Series
Data Center
Switching (Nexus
3000 series)
Flexpod Express
VSPEX

Product Drilldown

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E-Learning Training
Online Exam

ENG 15 Hrs

AM 10 Hrs
1. Partnering with Cisco for SMB Sales

1. Partnering with Cisco for SMB ENG

Cisco Story / Selling Strategically

Value-added Selling
Services & Support
TAC
SBSC
Partner Tools
Cisco Tools / Resources for AM
Promotions/Incentives (NFR, TMP)

45 mts
15 mts
15 mts
45 mts
30 mts

2. Cisco Architectures for SMB Sales

45 mts
45 mts
30 mts
30 mts
30 mts
30 mts
30 mts
30 mts
30 mts
60 mts
30 mts
60 mts

SMB Solutions for Account Managers

(700-505)

2013 Cisco and/or its affiliates. All rights reserved.

Services & Support

TAC
SBSC
Partner Tools
Cisco Tools / Resources for ENG

15 mts
15 mts
60 mts

2. Cisco Architectures for SMB ENG

Borderless Networks
SMB Routing
SMB Switching
SMB Competitive Positioning
SMB Security
SMB Wireless
SMB Cloud Device Mgmt Overview
Collaboration
Cisco Collab. for SMB (intro to ECS)
Cisco WebEx Meeting Center
SMB TelePresence
Data Center
Compute and Virtualization for AM
Data Center Switching for AM
Express Pod and VSPEX

Borderless Networks
SMB Routing for ENG
SMB Switching for ENG
SMB Competitive Positioning
SMB Security for ENG
SMB Wireless
SMB Cloud Device Mgmt Overview
Collaboration
Cisco Collab. for SMB (intro to ECS)
Cisco WebEx Meeting Center
SMB TelePresence
Data Center
Compute and Virtualization for ENG
Data Center Switching for ENG
Express Pod and VSPEX

90 mts
90 mts
60 mts
120 mts
60 mts
90 mts
30 mts
30 mts
30 mts
90 mts
60 mts
60 mts

SMB Solutions for Engineers (700-501)

Cisco Confidential

SMB Team

Small and
Midsize
Business
Specialization
(SMB)

2013 Cisco and/or its affiliates. All rights reserved.

Training

Training
Cost

Test Cost

Total
Investment

AM

10 Hrs

$ 0

$ 80

$ 80

EN

15 Hrs

$ 0

$ 80

$ 80

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We offer you the broadest portfolio of small business products to

help you meet your customers needs.

Were invested in your success. We offer you personalized

support, tools, and training to help you sell and deliver solutions
that build customer loyalty.

We want to help you grow your bottom line with

programs and incentives.

 Get free support for presales

questions
Take advantage of the Partner Helpline and
distribution sales support two invaluable
resources at your disposal.

Access to free customized sales

and reseller training

Learn how to increase your ability to
successfully sell, design and deploy Cisco
solutions to SMBs with Partner Education
Connection.

Technical training target new markets,

customers and opportunities with advanced
training and certifications

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Cisco SMB Specialized Partners

have access to a vast collection
of cost-saving tools, product
discounts, and profitability
programs that can help them
grow their business.

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 Get on the fast track to discounts

Respond quickly to customer requests and
deliver the solutions they demand with the
Cisco Fast Track program. This end-to-end
program speeds availability and simplifies
delivery and pricing.

Earn more immediately

a 14% higher bookings

growth rate

Take advantage of Cisco VIP-Express a

profitability program that provides payments
based on sales of Cisco Small Business and
Commercial solutions. Partners can use these
payments to invest in the growth of their Cisco
practice or simply enhance their profitability.
US and Canada partners using VIP-Express
have a 14% higher bookings growth rate than
non-enrolled partners.

Co-branded marketing materials

to drive revenues
Take advantage of Partner Marketing Central,
which provides free, customizable campaigns
and marketing assets like direct mail and
banner ads.
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Access to the Select Resale Certification

VIP-Express

Eligibility to sell Cisco Smart Care Service

Cisco Certified Partner Kit with sales tools, logos,

guidelines, and information

Co-branded marketing materials to drive revenues

Take advantage of Partner Marketing Central,
which provides free customizable campaigns and
marketing assets like direct mail and banner ads.

EasyLease financing for your customers

By offering Cisco EasyLease* financing as part of your
sales strategy, you can overcome common customer
budget objections and enable your clients to acquire
technology solutions based on their business needs,
not their budget. (* Theatre-dependent)

Additionally, the following profitability resources

are available to you:

Sales incentives and promotions on select

Cisco products
Classic Products NFR Program

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Cisco is the worldwide

leader in networking and
communications. Partnering
with Cisco provides you with
industry recognition and a
range of benefits to support
you in building and sustaining
a profitable SMB practice.

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Cisco technology helps

your customers connect
their business to the world,
secure it, and communicate
more effectively using reliable,
affordable options that fit their
unique needs.

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Cisco Small Business

solutions help businesses
become more productive
and more profitable, providing
a competitive edge. Take
advantage of the vast collection
of cost-saving tools, product
discounts, and profitability
programs that Cisco offers to
help you grow your business.

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1. Enroll and earn

Reap immediate rewards with Value Incentive Program
(VIP)-Express, the partner payment program designed to
increase your profitability as you expand your business.

2. Generate leads
Its easy to build an effective, customized campaign that
drives business with Cisco Partner Marketing Central.

New to Cisco?
Sign up to be a registered partner today
and start earning more with Cisco.
www.cisco.com/go/register

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Disti Compass consolidates the

partner enablement offerings
delivered by Cisco distributors in an
easy to use app for iOS & Android
devices.
Go to iOS or Google Apps store

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Product access varies by Theatre. Rewards for product SKUs are aligned most
closely with the Fast Track family of VIP-Express.

The products listed are those meant for resale by partners in the Small and
Midsize Business Specialization. Higher-level products are intended for partners
who have attained more advanced Specializations.

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Go to http://www.vue.com/cisco/
Click on Schedule Online
Sign in with your username and password
First time users must register in the Pearson Vue site

Step 1: Exam
Scroll down through the list of published exams and select the appropriate SMB exam, click Next
AM role exam is 700-505
EN role exam is 700-501

Step 2: Review

Accept Terms & Conditions and click Next

If you have Voucher or Promotion you can apply it on next page; otherwise click Next immediately

Step 3: Payment

Check if Billing address is correct; if not, then update it to reflect your credit card address
Enter your Credit Card information and click Next

Note: In some countries PearsonVUE must validate the credit card with the bank before accepting it. If the system notifies you that you are
located in one of these countries, contact +44 161 855 7455 and the PearsonVUE Call center will assist you with the credit card validation
process.

Step 4: Confirm

Read and agree to Cancellation policies and to minimum system requirements and click Confirm order

Step 4: Receipt

You will receive an email with a confirmation around the registration

You can go ahead and take the exam immediately or anytime within the next 48 hours

In case you need a support, contact http://www.pearsonvue.com/cisco/contact/

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