C.

Task Environment
Analysis of Five Porter Power consists of the threat of substitute products, new
entrants, suppliers, buyers and industry competitors. In this picture the analysis of
five power porter at PT XL Axiata:

NEW COMERS

SUPPLIER:
PACKAGING

INDUSTRY
COMPETITITON

CARDS

TELKOMSEL

IT PROVIDES

INDOSAT

MUSIC LABELS

SMARTFREN
TRI

CUSTOMERS :
INDIVIDUALS
STUDENTS
COMPANY
EMPLOYEE
EMP

PRODUCT
SUBSTITUTION :
DATA SERVICES

Figure 3.1 Model Competition Porter

A. Bargaining Power To Customer

Buyer Strength became one of the factors that influence companies to mecapai success. This is
evident from how companies communicate with customers as well. And also the price given in

accordance with the purchasing power of customers. XL Axiata customers include individuals,
students, office employees, and the company was satisfied with the services provided by the
company. PT. XL Axiata has a loyal customer and continues to grow. Customers PT. XL Axiata
has high confidence in the services provided by the company. Although it has the trust of
customers, PT XL Axiata should keep improving and maintaining the level of customer
confidence. To improve and maintain the level of individual customer's confidence in a way that
is done by PT XL Axiata like:
a. Provide the best service and as much as possible.
b. Providing a package or program that continues to be updated periodically to provide customer
satisfaction.
c. Focus on customers in every decision and action.
d. The best solution oriented.
e. Efficient and effective in providing solutions.
f. Oriented to the quality of the products and services provided.
g. Proactive in action.
h. Innovative and creative in providing solutions.
B. Competition Industry (Rivalry Among Existing Competitor)
At this time many companies are engaged in the same field with PT. XL Axiata namely as a
provider of mobile telecommunications services. This sparked intense competition in the mobile
telecommunications service provider industry. The competitors today many innovations and
developments that can attract close attention the public or customers that can increase
competition among companies. Here are competitors who are around company Telkomsel,
Indosat is known is two (2) large above PT. XL Axiata in the competition in the field of mobile
telecommunications services. Therefore, PT. XL Axiata must constantly innovate and improve
service to the customers so as not to lose the competition business.
C. Power of Suppliers (Bargaining Power of Suppliers)
PT. XL Axiata has suppliers from the distributor of packaging, cards, IT Provides, and music
labels and items - other items that are needed in the provision of mobile telecommunications

services.
D. Threat of Substitute Products (Threat of subtitute Product)
Replacement products from PT. XL Axiata such as data services include Social Media, Skype,
Yahoo, and others.

E. Threat of New Entrants (Threat of New Entrants)

Newcomers to the field of mobile telecommunications service providers now more commonly
found in particular in the area of Jakarta. The presence of new entrants pose a threat to the PT.
XL Axiata as an example of companies such as Alcatel lucent newcomer who is a company that
came from Paris, France who have started to cooperate with Indosat and Telkomsel in order to
develop its business in Asia. With the new competitors in the field of the same will result in the
customer has other alternatives to choose the provider they wish to use. Namunapabila PT. XL
Axiata remains consistent and thrive in providing products and services, then the customer will
keep their loyalty.
Based on the analysis above 5 porter power can be concluded that PT. XL Axiata including
strong company and have many competitors in the world of telecommunications service provider
industry both in terms of substitute products or competitors of the company and the threat of new
entrants company. So PT. XL Axiata need the advantages that need to be enhanced to improve its
competitiveness.
A. Power of Customers (Bargaining Power To Customer) Buyer Strength became one of the
factors that influence companies to achieve success. This is evident from how companies
communicate with customers as well. And also the price given in accordance with the purchasing
power of customers. XL Axiata customers include individuals, students, office employees, and
the company was satisfied with the services provided by the company. PT. XL Axiata has a loyal
customer and continues to grow. Customers PT. XL Axiata has high confidence in the services
provided by the company. Although it has the trust of customers, PT XL Axiata should keep
improving and maintaining the level of customer confidence. To improve and maintain the level
of individual customer's confidence in a way that is done by PT XL Axiata like:
a. Provide the best service and as much as possible.

b. Providing a package or program that continues to be updated periodically to provide customer

satisfaction.
c. Focus on customers in every decision and action.
d. The best solution oriented. Efficient and effective in providing solutions.
f. Oriented to the quality of the products and services provided.
g. Proactive in action.
h. Innovative and creative in providing solutions.
B. Competition Industry (Rivalry Among Existing Competitor)
At this time many companies are engaged in the same field with PT. XL Axiata namely as a
provider of mobile telecommunications services. This sparked intense competition in the mobile
telecommunications service provider industry. The competitors today many innovations and
developments that can attract close attention the public or customers that can increase
competition among companies. Here are competitors who are around company Telkomsel,
Indosat is known is two (2) large above PT. XL Axiata in the competition in the field of mobile
telecommunications services. Therefore, PT. XL Axiata must constantly innovate and improve
service to the customers so as not to lose the competition business.
C. Power of Suppliers (Bargaining Power of Suppliers)
PT. XL Axiata has suppliers from the distributor of packaging, cards, IT Provides, and music
labels and items - other items that are needed in the provision of mobile telecommunications
services.
D. Threat of Substitute Products (Threat of subtitute Product)
Replacement products from PT. XL Axiata such as data services include Social Media, Skype,
Yahoo, and others.
E. Threat of New Entrants (Threat of New Entrants)
Newcomers to the field of mobile telecommunications service providers now more commonly
found in particular in the area of Jakarta. The presence of new entrants pose a threat to the PT.
XL Axiata as an example of companies such as Alcatel lucent newcomer who is a company that
came from Paris, France who have started to cooperate with Indosat and Telkomsel in order to
develop its business in Asia. With the new competitors in the field of the same will result in the
customer has other alternatives to choose the provider they wish to use. Even if PT. XL Axiata
remains consistent and thrive in providing products and services, then the customer will keep

their loyalty. Based on the analysis above 5 porter power can be concluded that PT. XL Axiata
including strong company and have many competitors in the world of telecommunications
service provider industry both in terms of substitute products or competitors of the company and
the threat of new entrants company. So PT. XL Axiata need the advantages that need to be
enhanced to improve its competitiveness.
Source : http://www.xl.co.id
http://www.thesis.binus.ac.id
Sources :
http://www.xl.co.id/corporate/en/company/leadership/board-of-directors
http://www.xl.co.id/corporate/en/company/leadership/board-of-commisioners