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APAC User Conference 2009: Adil Kaya

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Testing is our Competence Worldwide Mobile Voice and Data Revenue (in USD Billion, 2004-2012e) more than 165 operators in 88 countries can simply not fail. More than 30 local partners for over 85 countries worldwide.

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APAC User Conference 2009: Adil Kaya

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TT2014

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APAC User Conference 2009

Bali
Adil Kaya
managing director

Keynote SIGOS GmbH

Klingenhofstrasse 50d
90411 Nuremberg
Germany
www.keynote-sigos.com

User Conference, Nuremberg 2009

2009 Keynote SIGOS GmbH

Testing is our Competence

World Wide Experiences

Keynote SIGOS Product Solutions deployed world-wide

More than 165 operators in 88 countries

can simply not fail

2009 Keynote SIGOS GmbH

Testing is our Competence

APAC User Conferences

2008: Kuala Lumpur

2009: Bali

2009 Keynote SIGOS GmbH

Testing is our Competence

Company: Keypoints

experiences, since 1989

Keynote Systems

headquarters: Germany, Nuremberg

USA, California

2009 Keynote SIGOS GmbH

World Wide Market Leader in testing

world wide:
telco&internet
Testing
is our Competence

Sales & Services of Keynote SIGOS with partners

Telener

Morethan30localpartners
forover85countriesworldwide
2009
Keynote SIGOS GmbH

Testing is our Competence

Why Keynote SIGOS ?

2009 Keynote SIGOS GmbH

Testing is our Competence

Worldwide Mobile Revenue

(In USD Billion, 2004-2012E)

Source: Portio Research Slicing Up the Revenue Pie, 2008

2009 Keynote SIGOS GmbH

Testing is our Competence

Worldwide Mobile Voice and Data Revenue

(In USD Billion, 2005-2013E)

Voice

Data

2009 Keynote SIGOS GmbH

Testing is our Competence

Worldwide Mobile ARPU

(In USD, 2005-2013E)

2009 Keynote SIGOS GmbH

Testing is our Competence

Complex environment, different technologies

for offering services to end users

HSDPA/
HUPA

GPRS
EDGE
select

Just as:
GSM R, BlackBerry,
INAP*, TCAP*, CAP*,
MAP*, SCCP*
* Protocol test interfaces

2009 Keynote SIGOS GmbH

Testing is our Competence

Complex world and the users

Consumer dominates the ecosystem
Demands the highest QoS

The carrier provides umbrella of services under the

same brand
Different configuration and technologies are used at
the backbone
Voice, SMS, MMS, WAP, Streaming, applications,
LBS. etc require heavy testing and ongoing performance
and availability monitoring
Multiple manufacturers
Multiple OS providers
Multiple Browsers
Consumers expects high quality regardless
Tedious manual testing and ongoing performance
monitoring

The network is the backbone of mobile ecosystem

Variability across locations due to change in demand
Different network technologies
Maintaining consistent QoS is challenging

Partner owns the network

Seamless access to standard services such as
Voice Mail and SMS
Uninterrupted access to services translate into brand
recognition and revenue
2009 Keynote SIGOS GmbH

optimising the revenue chain&profitability with high quality

Testing is our Competence

Reasons for End User satisfaction

4Operator View
4 Competition / differentiation
4 Reducing the costs for CRM
4 Increasing the revenue with avoiding leakages in revenue chain
4 Increasing revenue with higher traffic with qood quality

4Higher Quality
4 from the user feeling/user perspective
4 in several regions for all services (speech, data, etc.)
4 for specific users: like tourists as inbound roaming users
4 for own users abroad: for outbound users
4 for transmission networks
4 for international communication
4 Etc.

2009 Keynote SIGOS GmbH

Testing is our Competence

Keynote SIGOS solutions

2009 Keynote SIGOS GmbH

Testing is our Competence

Keynote SIGOS overall in the network

Just as:
GSM R, BlackBerry,
INAP*, TCAP*, CAP*,
MAP*, SCCP*
* Protocol test interfaces
2009 Keynote SIGOS GmbH