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S eptember, 2007 d e s T i na T i O n : m onteneg

S eptember, 2007

d e s T i na T i O n : m onteneg ro – small countr y and g rand oppor tunit y

mOunTain TOuRism in mOnTenegRO

S eptember, 2007 d e s T i na T i O n : m onteneg

Strengths and Weaknesses

The political situation, with the disintegration of former Yugo- slavia and the wars in the Balkan region, had significant nega- tive consequences on the Montenegrin tourism, especially in the mountain and central regions. These effects from the region represent the cause of most of the shortcomings, which affect the development of tourism, whereas one should bear in mind that there is a bad transportation and other infrastructure, a low

purchase power of the local population, as well as the loss of the foreign market. The Government of the Republic of Mon-

tenegro is legally, organizationally, project-wise and financially

supporting the development of tourism, appreciating primarily the natural potentials.

Macro Environment and Natural Resources

STRENGTHS

– rich and various natural resources: nature, mountains, riv- ers and lakes, fauna, flora, snow coverage, climate condi- tions, etc. – undiscovered natural attractions – high concentration of natural attractions in a small area – big labor force potential

  • – openness and hospitality of the population – high expectations from tourism

WEAKNESSES

– underdeveloped and partially still bad treatment of the envi- ronment – bad and unbalanced economic development – movement of the labor force to cities, weak demographic structure – high unemployment rate – relatively uneducated staff – non-existence of spatial and urban plans, especially at the local level

– bad transportation, communal (energy deficit) and general

infrastructure – bad transportation accessibility of the ski centers

– unfinished privatization processes

– slow process of restructuring of economy in some munici- palities and reorganization of industrial zones – gradual development of the tourist laws, legal regulations and organizational structures in the public sector – non-existence of TIC’s n most of the municipalities in the
northern region

S eptember, 2007 d e s T i na T i O n : m onteneg

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S eptember, 2007 d e s T i na T i O n : m onteneg

S eptember, 2007

d e s T i na T i O n : m onteneg ro – small countr y and g rand oppor tunit y Tourist Offer

S eptember, 2007 d e s T i na T i O n : m onteneg

STRENGTHS

– Some well-known tourist centers in the wider region – natural and native food and beverages – hospitality of the employees

WEAKNESSES

– undeveloped and badly maintained tourist accommodation facilities – old skiing equipment and its bad maintenance – lack of order and control in the ski slopes

– badly developed basic tourist programs – general focus on the winter offer and winter period

– lack of financial resources for investments into maintenance

of facilities and improvement of services

Additional Tourist Activities

STRENGTHS

– inclusion of the local specialties of each of the tourist desti- nations into the tourist offer WEAKNESSES – badly developed additional offer of trading goods, agricul- tural products, etc. – bad connections and complementary offer of the mountain tourist centers – bad connections and complementary offer of the mountain and coastal tourist centers

S eptember, 2007 d e s T i na T i O n : m onteneg

Demand

STRENGTHS

– the ones who remained are a smaller number of loyal tour- ists – connoisseurs of the natural attractions of Montenegro

WEAKNESSES

– loss of the real international market

– small local tourist market – low purchasing power of the local population

– promotionally undefined tourism-promotional materials in

marketing terms

– lack of financial assets for promotion and marketing

http://www2.undp.org.yu/

S eptember, 2007 d e s T i na T i O n : m onteneg
S eptember, 2007 d e s T i na T i O n : m onteneg

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