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PROJECT PROPOSAL
On
INTERNET USERS ATTITUDE TOWARDS INTERNET ADVERTISEMENT
UNDER SUPERVISION OF
..
SUBMITTED BY
NAME : ..
ROLLNO. NO. : ___________
Submitted in partial fulfillment of the requirements for qualifying
Master of Business Administration
In
IT
Student Details:
1. Name of the program :
2. Name of the Student :
3. Roll Number :
4. Session & Year :
5. Name and address of learning centre :
1. TITLE OF THE PROJECT
INTERNET USERS ATTITUDE TOWARDS INTERNET ADVERTISEMENT
2. STATEMENT OF THE PROBLEM
An attitude describes a persons relatively consistent evaluations, feeling, and tendencies towards
an object or an idea. Attitudes put people into a frame of mind for liking or disliking things and
moving towards or away from the. E.g. many people have developed the attitude that eating
healthy food is important perceive vegetables as a healthy alternatives to meat and chicken. As a
result, the per capita consumption of vegetables has increased during recent years, leading the

meat and chicken producers council to try change consumer attitudes that chicken and meat are
unhealthy. Companies can benefit by researching attitudes towards changing or reinforcing them.
Attitudes are difficult to change. A persons attitude fit into pattern and changing one attitude
may require making many difficult adjustments. It is easier for a company to create products that
are compatible with existing attitudes than to change the attitude towards their products. There
are exceptions, of course, where the high cost of trying to change attitude may pay off.
People have attitude about almost everything: religion, politics, clothes, music and food etc.
There may be positive as well as negative attitude. However, once negative attitudes are
developed, they are hard to change.
Attitudes are defined as a mental predisposition to act that is expressed by evaluating a particular
entity with some degree of favor or disfavor. The value of attitude in marketing can be explained
in terms of its importance in prediction, diagnostic value and also as relatively inexpressive
information that is easily obtained.
3. OBJECTIVES OF THE STUDY
The current study is focused on examining the various factors related to internet users attitude
from internet advertising with the following objectives:
1) To study the demographic profile of internet users.
2) To study advertisement recall status of users attitudes toward internet advertising.
3) To suggest recommendations for internet advertisers.
4) To study the influences of internet advertising on business world progress.
5) To study the benefit and influence of internet advertisement for internet users.
4. RESEARCH METHODOLOGY
RESEARCH DESIGN:- The research design used in this study is both Descriptive and
exploratory.
DATA COLLECTION METHODS:
The data will be collected using both by primary data collection methods as well as secondary
sources.
PRIMARY DATA: Most of the information will be gathered through primary sources. The
methods that will be used to collect primary data are:
a) Questionnaire

SECONDARY DATA:
The secondary data will be collected through:
a) Internet
b) Text Books
c) Journals
SAMPLE SIZE: 100
CONVENIENT SAMPLING: it is that type of sampling where the researcher selects the sample
according to his or her convenience.
STASTICAL TOOLS:
MS-EXCEL and MS-WORD
REPORT WRITING AND PRESENTATION
Report Encompasses Charts, diagrams
DATA ANALYSIS & INTERPRETATION Classification & tabulation transforms the raw data
collected through questionnaire in to useful information by organizing and compiling the bits of
data contained in each questionnaire i.e., observation and responses are converted in to
understandable and orderly statistics are used to organize and analyze the data.
Simple tabulation of data using tally marks.
GUIDE DETAILS:
Name of Proposed Guide :
Guide registration No. (If available) :
Designation :
Affiliation :
Qualification :
Total Experience :
Communication Address :
Contact No. :

E-mail ID :

SIKKIM MANIPAL UNIVERSITY

PROJECT REPORT
ON
ONLINE EXAMINATION SYSTEM
Submitted in partial fulfillment of the requirements for qualifying
BSC(IT)
SUBMITTED BY
NAME :
ENROLLMENT NO :
UNDER SUPERVISION OF:
Title of the Project
OBJECTIVES OF THE PROJECT
This system will facilitate off-line evaluation of examinations and declaration of results. This
system will allow experts to send in their questions to the questions bank through this system. In
general this system has the following objectives:
To design an on-line cost effective examination and evaluation system.
Fetch the questions randomly according to specific criteria from a large question database.
Provide on-line evaluation and result declaration system.
Use latest IT tools and Internet/Intranet technology to make a on-line Examination and

evaluation system.
To save the time of students engaged in learning advanced tools and technologies.
To create a multi user application for conducting examinations and evaluating results on-line
for intranet.
Measure your skills.
Certify you abilities.
Online Examination & Result store is on line system having Graphical user interface, which has
been specially developed for any Examination. It covers the majority of the function related to
Online Examination System. It covers Question records, Students details. The various main
modules included in this software are as follows:
1. Master detail entry, which captures all the information, related to the master tables.
2. Transaction data entry, which stores data regarding the transaction.
3. Reports printing which print all the reports related to the system.
The main objectives of the system are:
1. To provide the user facility to maintain the Exam and result store records.
2. To provide the user ease with which (s) he can record all the day-to-day records with
minimum efforts.
3. To provide all the details of any student information and their result, and Fine expenditures.
4. To provide all information about Student and details of Performance.
5. To automate the complete process of Question and answer. This allows for automatic
allotments to fresh students depending upon the categories and keeping in view even distribution
criteria for Exam meant for a particular category. It also provides for manual alterations of Exam
and date thus allotted and choice-based allotments to student.
6. To automate the complete process of orientation of new patients by assigning a small group of
faculty of the same date. This is based on any standard Online Examination management system.
Several criteria are applied to automatic allotments; also manual alterations are permitted to
authorized users.
Problem Statement
This Project work is undertaken in context of partial fulfillment of the MCA.
The Online Examination System has been initiated for many different reasons. The idea is to set
up an on-line cost effective Test Engine. The examination department, the academy will maintain
a question bank. The administrator will have the authority to modify the criteria for examinations
according to the academys rules.

 Electronic evaluation is quick and easy.

Questions are generated one after another through database.
User name and password for each student are checked properly.
Automatically checking of objective answers and descriptive answers are manually checked.
Provide online declaration of results.
Exam can be conducted at a specified time, which is configurable.
Large question bank with a random selection of question set.
Objective style questions.
Store results of students.
Students Administrator can view results.
Enable/Disable exams.
Up to four answer options are possible.
Limit maximum time to finish answering the question set.
Types of questions
1. True False
2. Multiple Choice
3. Multi Response
4. Fill ups
5. Hot Spot Questions
Easy navigation from one question to another.
Introductory message for students before Taking exam.
HARDWARE AND SOFTWARE REQUIREMENT SPECIFICATION
HARDWARE:
Processor : Pentium 2.4 GHz or above
Memory : 256 MB RAM or above
Cache Memory : 128 KB or above
Printer : Laser Printer
Pen Drive : 5 GB
SOFTWARE:
Operating System : Windows XP (Professional).

Font-End Tool : JSP, Servlets, Ecllipse

Back-End : MY SQL
Java Server Pages
Java Server Page. A server-side technology, Java Server Pages are an extension to the Java
servlet technology that was developed by Sun.
JSPs have dynamic scripting capability that works in tandem with HTML code, separating the
page logic from the static elements the actual design and display of the page to help make
the HTML more functional (i.e. dynamic database queries).
A JSP is translated into Java servlet before being run, and it processes HTTP requests and
generates responses like any servlet. However, JSP technology provides a more convenient way
to code a servlet. Translation occurs the first time the application is run. A JSP translator is
triggered by the .jsp file name extension in a URL. JSPs are fully interoperable with servlet. You
can include output from a servlet or forward the output to a servlet, and a servlet can include
output from a JSP or forward output to a JSP.
METHODOLOGY AND TOOLS USED
Advent of computers in the last two decades, every organization is going under the process of
computerization. The computerization has many benefits. Primarily, a computer is helpful in four
major aspects of any kind of organization:
Time Efficiency
Cost Effective
Huge data storage capacity and
Simple operation
Moreover, with the advent of the Internet technologies, World have changed lot call it the social
web. Through the dot COM bubble and bust, one trend has never wavered. Every year, millions
more people around the world are using the internet to interact in more ways then ever before to
date, find old classmates, check on medical elements and cures, to read and express alternative
views of the news, and even to give live sales help online, and in so many other areas.
We have several alternative suggestions about the project category like: desktop application,
web-based application, OOPs application, Networking, RDBMS etc. Out of available one we
have opted Web based application based on client server architecture. The proposed system falls
into the category of Multimedia. A web based system has two types of pages one is static web
pages and another are dynamic web pages, which are saved on web server and can be seen by
sending request to web server through HTTP protocol.

Static web pages: Static web pages are easy to spot sometimes we can pick them out by just
looking at the content of the page. The content (text, images, hyperlinks, and so on) and
appearance of static web pages is always the same regardless of who visits the page, or how and
when they arrive at the page, or any other factors.
Dynamic web pages: The dynamic web pages are web pages, which we can interact like a time
is shown on the page or we are sending information through web form, online chat, sending mail
on net etc all the action this action performed with the help of dynamic web pages.
Web Server: Web server are software that manage web pages and make them available to client
browser via local network or over the internet. In the case of the internet, the web server and
browser are usually on two different machines, possibly many miles apart. However, in a local
situation you can set up machine that runs the web server software, and then use a browser on the
same machine to look at its web pages.