production, the scale of operations, the challenges to be confronted, conformity to safety standards, and above all the advantage of being a cleaner source of energy. For example, SPE has in place an active and successful Energy4me program that aims to excite youngsters about science and energy. Such initiatives at the university level would help students understand the industry ona serious scientific and economiclevel. Step II: Attract The gas industry offers a unique set of benefits that is enriching on all fronts compared to other industries. By 2030, natural gas will overtake coal as the world s principal fuel for generating electrical power (BP 2011). The industry could draw a parallel with the information technology boom in early 2000, that attracted a pool of STEM graduates who were selected based on capability and later trained to suit jobrequisites. This methodology could be replicated to attract STEM graduates to the gas industry coupled with a strong message about tremendous lateral and vertical growth potential, international exposure, lucrative remuneration, and long-term sustainability of the sector. The rise of unconventional gas has given rise to unique challenges and this will be an added advantage to attract bright and talented youth who are always looking for such platforms on which to exercise their creativity andinnovation. Step III: Assist The scale and complexity of the gas industry can be intimidating for youth or newcomers. Hence they need assistance from the industry and its veterans to make their transition into the industry seamless. While there have already been steps taken in the right direction, there is still room for more to be done. It is important to continue outreaches like professional societies and universities regional andinternational student paper contests, educational seminars, scholarships, and other measures to engage youth. Yet at the same time there is a need to keep students abreast of the specifics of the gas industry and
new and sophisticated technologies,
along with their applications. This could be done by creating universally recognized and certified online/ classroom training modules that have various levels. Collaboration for such specific area training could be between universities and companies or volunteer-driven industry-recognized professional organizations such as SPE. Certifications would serve as an additional incentive for interested students. It is important that all these efforts are coordinated via a common channel to avoid knowledge loss and duplication of effort. Step IV: Sustain The outcome of this process could be technically skilled professionals who would serve as ambassadors of the industry and spread their knowledge as well as experience. There need to be intervention points from the industry as well as academia to adapt as necessary. Initiatives like the World Gas Conference can be replicated across the world and more industryrecognized initiatives could be introduced, which could also serve as launch pads for deserving individuals. This will ensure continuity and sustainability of the program. As we move with the times, the gas industry readies itself to be a more integral part of our lives. As we envisage a cleaner planet and move toward renewable energy sources, gas will serve as an important
intermediate step. The gas industry
promises a cleaner environment and a better future, and we need to fulfill the promise by investing in technology and innovation, and finally use the creativity of a smart workforce to integrate both. As a very experienced workforce is in the process of retiring, the gas industry will be hugely dependent on youth. The industry needs to step up its current efforts to generate interest and attract and retain talent. The proposed plan would help achieve the needed impetus to encourage youth to choose to dedicate to a career in the gas industry. This methodical and structured approach will go a long way in ensuring a stable and sustainable gas industry. TWA References BP, 2011. BP Energy Outlook 2030. Dempsey, J. and Ewing, J. 2011. Germany, in Reversal, Will Close Nuclear Plants by 2022. The New York Times 30 May. Parshall, J. 2011. Healthy