QUESTIONNARIE

I am Anitha Post graduate management (MBA) student of Crescent Business

School, B.S. Abdur Rahman University, Vandalur. At present I am pursuing my
research on MEASURING THE EFFECTIVENESS OF DISTRIBUTION CHANNEL
OF ITCS AASHRIVAAD ATTA under the supervision of Dr.Jamal Mohammed
Zubair, Assistant professor (senior grade), as a part of my research, data has to be
collected using questionnaire, so I request you kindly spare your valuable time to fill
up the questionnaire. The collected data will be kept as a confidential.
1. Retailer Details:
a) Name of the outlet
b) E- mail

:
:

c) Address

2. Type of Retail outlet

a) Super store
d) Super Market

b) Organized chain

c) Departmental stores

e) Grocery stores

3. Are you selling Aashirvaad atta in your retail outlet

a) Yes

b) No

3.which type of sales do you prefer

a) Presale

b) Spot sales

4.How many times you expect distributor vehicle to visits your outlet for delivering
products?
a) Once

b) Alternative days

5.Your Relationship with Distributor is --------------a) Good

b) Bad

6. Are you satisfied with the delivery of the product?

c) Daily

a) Yes

b) No

7. Rank the following reasons for the preference of aashirvad atta by retailers, you
should rank the most important item as 1, the next in importance as 2 and so on,
until you ranked each of them.

Preference of Aashirvad Atta by

retailers

Ranking of
importance

1. Customer preference
2. Quality
3. Packaging
4. Ready Availability
5. Schemes and offers
6. Price
7. Variety(multi grains, corn)
8. Brand Name
9. Supply/Delivery
10.Retrieval of expired stock

8. Which route do you think that it would help stock reach the distributor on time to
reach retailer in Guduvanchery?
a) Sriperambathur- Appur Road via Singaperumal kovil via Guduvanchery
b) Sriperambathur Tambaram - Guduvanchery

9. Indicate the extent to which you agree the following statement as they relate to
major competitor of Aashirvad Atta by circling the appropriate number against each
using this scale given below:

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree
1

a) Plisbury

5
b)

Annapura

5
c)

Royal atta

5
d) Annai

10. Why do you think customers prefer Aashirvad atta?

a) Price

b) Quality

c) Ready availability

d) Promotion

and offers
11. Do you think the distribution channel must improve?
a) Yes

b) No

12. Maintain inventory for:

a) Few days

b) A week

c) 2 weeks

d) More than 2 weeks

13. Trade credit time limit from distributors ?

a) 30days

b) 45days

c) 60days

14.How do you rate the credit policy of the company?

a) Good

b) Average

c) Poor

15.What type of package in aashirvaad atta sells the most?

a) kg packet

b) 1kg packet

c) 2kg packet

d) 5kg

packet
16. Do you receive ITCs Aashirvad atta at your retail stores on time as per your
schedule ?
a) Always

b)Most of times

c)Sometimes

17. Reasons for selling Aashirvad atta

a) Margin
e)Credit Policy

b) Promotional schemes

c)Demand

f)Other reasons

18.How do you rate the margin of the company ?

a)Good

b)Average

c)Poor

19. How do you rate the brand pull of the company ?

a)Good

b)Average

20. How do you rate the damage policy ?

c)Poor

d)Dealer relationship

a)Highly dissatisfied

b)Dissatisfied

c)Satisfied

d)Highly satisfied
21.Are you getting information about scheme of Aashirvad product at proper time ?
a)Yes

b)No

22. How much time does it take for delivery of aashirvad product after ordering ?
a)6 to 12 hours

b)1 to 2 days

c)3 to 7 days d)more than

7 days
23. Reasons for not selling Aashirvad Atta ?
a)Credit Policy

b)Promotional material not supplied on time

c)Schemes are not conveyed on time

proper

e) Dont wish to specify

24.How do you rate the supply norms of the company ?

a)Good

d)Supply of product is not

b)Average

c)Poor