Time

15-Jan

Jan-15
30-Jan
15-Feb
Details Plan
Milk supplier
vat-pasteurization machine

5-Mar

31-Mar

15-Apr

Content for online marketing

(contact website designer)
house for rent
Facilities

30-Apr

15-May

house for rent

Facilities

1st launch

Vision

To deliver fresh milk using vat-pasteurization method from diaries to direct consumers for everyone in Viet Nam
Short term
To survive in the very first 1 year
To provide the milk delivery service for the
Middle term
whole
Ho Chi
city in 2 years
To provide
theMinh
milk delivery
service from the
Long term
South to the North of Viet Nam in 5 years

Content
What do we selProduct

Service

What
Vat-pasteurized milk (low temp)

Delivery service to home/office

Who buy our prCustomer

Target customer: female officer & housewife

Coffee shop/ Bakery???

Where is the prPlace

Production place: a clean house -> factory

How to deliver Distribution

Diary-Manufaturing place-Consumer
HCM to be grouped by geography. From center

How much do we
Price

Price= Cost + %value added

How customer kMarketing

Facebook+Website+Forum

Competitors TATA milk/ FAMILK

SWOT

What
Strength
New product: vat-pasteurized milk
Delivery service for home/office
Weakeness Budget to extend the scope of business or to use in emergency.
Lack of business experience in this field
Only 1 product
No brand
Opportunities Niche market with high potential to grow
The price of raw milk remains low overtime
Threats
Health issue with the product
Big competitors

Growth-share matrix

od from diaries to direct consumers for everyone in Viet Nam

How
Collect milk from diary
Using machine to produce the milk
Sales through delivery service

Focus on specific customer(s)

To sales directly raw milk
To set up at a pure & clean place
Eliminate the third parties
To zone the HCM city into some areas
To set up price base on target custom
Online marketing

ness or to use in emergency.

r everyone in Viet Nam

Why
To maintain the flavor of raw milk
To consume the raw milk with higher price for farmers
To ensure the quality of the product
To create the unique service for customer
To provide the milk right after produced from cows
Niche market
To extend the scope of business
To give a guarantee of milk's quality
To reduce cost & ensure the quality of the product from diary to consumer
To reduce the delivery cost and increase the delivery effective
To maximize the profit
Low cost + target customer

Next step
To ensure the quality of product & service ->clean process + deliver on time
Prepare plan for finding the investment
Set up and maintain the relationship with providers (farmers)
To research for another diary products (long term)
Use marketing online for brands
To consult Pasteur institute about health issue

Budget

1st time Cost

Variable cost

S lng
My sn xut sa thanh trng
Bnh ng sa nhm/inox
Chai thy tinh
Nt bn g
Thng ch hng sau xe/ gi nhit
(case) Hp/kt ng sa
T mt, gi lnh nm ngang
Dng c + nc ra bnh sa
Dng c ong 5l, 3l, 1l, 330 ml
Chi ph marketing
t cc thu nh
Chi ph pht sinh

(c tnh 50L/ngy)
Vn chuyn
Sa ti nguyn cht
V sinh chai l
Nt bn g
Khu hao nh ph
Nhn cng
Chi ph thu nh
Chi ph pht sinh (5%)
Chi ph marketing
Chi ph in n

n v
ngy
lit
ln
ci
ngi
thng

Gi thnh
Thnh tin
40,000,000
40,000,000
1,200,000
2,400,000
4,000
800,000
800
160,000
1,200,000
2,400,000
100,000
500,000
7,000,000
7,000,000
100,000
200,000
300,000
1
5,000,000
5,000,000
1
3,000,000
3,000,000
3,088,000

1
2
200
200
2
5
1
2

Thnh tin
1,500,000
30,000,000
100000
100000
3000000
5000000
5000000
2,235,000

Tng chi ph Notes

64,848,000
In logo ln thn chai hoc dn
Nt bn g t ring
Nn mua li, tit kim

Forecast