Understanding The Relevance of M

using
Business Research
NMIMS Mumbai
Batch of 2016

D037 Karishma Mehta

D038 Ronak Mehta
D039 Tanmay Mhapsekar
D040 Amit Mirchandani
D041 Priyadarshi Mishra
D061 Rahul Tiwari

Problem Statement
Does management education help individuals to be more successful in their
career?

Research Objectives:
1. To understand whether management helps in solving problems related to
various areas like Finance, Marketing, Supply Chain etc.
2. To ascertain whether management study helps in transforming an individuals
attitude towards anything they do
3. To determine if management study provides a competitive edge over others as
far as career opportunities and job prospects go
4. To find out whether the concepts learnt during management have any
practical application

Importance:
With so much of talks around management studies in last decade, onset of startup boom in India and greater focus on communication skills, increased
importance given to leadership qualities etc., it is important to understand if
management studies are important for individuals. With the increasing year-onyear fees of MBA course, it is important that every aspirant understands its
relevance. It will also help ascertain whether an MBA degree helps an individual
grow professionally. And it would greatly help in understanding as to how
changes can be made to the way education is imparted if at all any loopholes are
found and what its future prospects are.
This research can be beneficial to:
1. MBA aspirants
2. Corporate entities who wish to hire MBA graduates
3. Management Institutes

Research Design:
Sample:
Research Sample will include:
1. Faculty at Management Institutes
2. Students pursuing MBA graduates
4. Corporates who employ MBA grads
5. Students who want to pursue MBA
6. Entrepreneurs
7. Non MBA graduates in the industry

Means of Data collection:

Questionnaires: A set of questions to gauge the importance of management
studies by asking them questions based on their work, personal achievements,
challenges faced. The questionnaires will be sent through emails or by mail. They
will be yes/no questions as well as a few qualitative questions.
Interviews: This will include set of questions to be asked to target audience in
order to understand the perspective of various respondents.
Questionnaire:
Name:
Age:
Qualification:
Gender: Male/Female
Designation (optional):
Profile (Finance, Marketing, Ops,IT):
A. Do you have an MBA? Yes/No
1. Does MBA help in getting better jobs in terms of salary and/or job description?
Yes/No
2. Does it change ones approach to problem-solving?
3. Does it help in managing time better?
4. Are theories learnt during management course applied in real life?
5. Does MBA degree increase the opportunity of getting a chance to work
abroad?
6. Since there are limited options available for post-graduation, does MBA serve
as the best option?
7. Is MBA degree a way to better placements rather than building abilities?
8. Does it inculcate fierce competition among individuals?
9. Does it hamper risk taking capabilities of individuals?
10. Is management education more of a fad than need for learning?
11. Does management education help in any way in fostering entrepreneurial
spirit?
12. Would you do a management course if you got the same job today that you
would get after the course?
13. Does it give you a jumpstart to reach higher positions in a company?

Based on the answer to question A in previous questionnaire If respondent

answered Yes
Interview Questions:
Name:
Age:
Qualification:
Gender:
Designation (optional):
Background/Profile (Finance, Marketing, Operations):
1. What is your definition for success? A) Rich B) Happy C)Have it all D)Success
parameters keep changing
2. Do you think MBA is necessary for a successful career?
3. Did you like or dislike the course?
4. What is your view on teaching methodologies employed at B-schools?
5. Do you think MBA graduates are effective decision makers?
6. Do you believe that MBA is overrated? If yes, Why So? If not, why not?
7. Would you hire a non-MBA individual?
8. How do you think can B-schools help you in learning better?
9. Is a MBA degree needed to be a good manager? If yes, then why? If not, why
not?
10. Does an MBA make you a good manager?
Based on the answer to question A in previous questionnaire If respondent
answered No
Interview Questions:
Name:
Age:
Qualification:
Gender:
Designation (optional):
Background/Profile (Finance, Marketing, Operations):

1. What is your definition for success? A) Rich B) Happy C)Have it all

D)Success parameters keep changing

2. Do you think you lost out because of not having an MBA?

3. Do you think MBA graduates are effective decision makers?
4. Do you believe that MBA is overrated?
A) Yes 1) No value added 2) Waste of money 3) Uneven returns
B) No

5. Would you hire a non-MBA individual? A) Yes B) No

6. Would you hire an MBA? A) Yes B) No
8. What makes a good manager?
9. Is a MBA degree needed to be a good manager? If yes, then why? If not, why
not?
10. Does an MBA make you a good manager? A) Yes B)No C) Varies from person
to person

Data Analysis:
The questions are arranged based on decreasing order of favourable questions.
Each question is weighted as per the rank. Q1-1, Q2-2, etc. Each of this weight
will be multiplied by total respondents who say yes for the question. Then we will
receive a weighted average for the sample set. If the weighted average is less
than 5, management studies are helpful else it is not.
Question
number
1
2

10

Weig
ht
(W)
1
2

Respondents
said yes (Y)

10

who

Total Respondents

Z= W*Y

89
81

100
100

89
162

20

100

200

Weighted average = summation (Z)/ summation (Y)

Results/ Interpretation:
If the weighted average number is 1, it means that management studies are
highly helpful. Then if the weighted average is greater than 1, significance of
management studies decreases relatively and if weighted average is 10 it means
that management studies is not at all relevant.
Specific research objective questions will be analysed based on:
1. Specific questions
2. Profile specified by each individual of the sample set

Time Schedule:
interviews)

(for

Activity
Questionnaire
Interviews
Analysis
of
questionnaire
and
interviews
Conclusion and recommendations
Total

100

surveys

Time required (Days)

3
10
15
5
33

and

20

Estimated Cost:
Activity
Online
Survey(Survey
SELECT)
Data Interpreters - 3
Total

Monkey

Cost (INR)
1590
10000*3=30000
31590