Sales have plunged by double-digit percentages,or worse, in market

aorossthe world from US to china In India" Nano's entry might lead

to growth in the domesticmarket.

Printed Pages:4
Paper ID: 6105

The car may also find a niche abroad a cash-stapped consumersare

likely to look for bargains.
In 2008, Tata Motors displayed the Nano at the Geneva Motor show
and plans to presentthe Europeanversion at the show in March, 2009.
It plans to sell Nano in Europeat 5000 Euros.
,rlnits ofiltre-l$nrc from
Tata Motors will roll out 6frp0fr-80$ffi
another plant in pantragar in Ufiarkfiand till the sanandunit is geared
upto produce 2.5 lakh units a year.

Roll Number

END TERM EXAMTNATION,2013-14

B.TECH.(TERM-08)
BBA305 : BUSIITTESS
POLICYA|ID CORPORATESTRAIEGY
Time:03Hours

ManimumMarks: lfi)

Note: l . Attempt all sections.

2. All questionscarry equal marks.

The bas evarsion of the Nano, which will be without an A.C. will be
pricerdat around Rs. one lalfi while theA.C. model wrll carry a higher
price tag.
It is learnt that Thta Moton Finance is working on various spackages
through SBI and IIDFC Bang,to offer competitiveinterest rates.
Dealer of Tat of Motors said that companymight take full paynent for
'Nano
booking. SonaKoyo steeringsystemsexecutivechairman said.
is the most awaited car, and,therefore, its launchedis welcomedby the
world".
Questions:
(r)

Carry out an EnvironmentAnalysis for TataMotors.

(ir)

With the launch of Nano Caq will Tata Motors have sustainable
competitive Advantage(SCA)? Justi$ your ansiwer.

NOTE: ATTEN{PTAI.IY TWO QUESTIONS.

Q.l Answerall parts ofthe following:
(i)

Define sfrategyand strategicmanagement.

(ii)

Explainthe GENine cell model. What is the advantageof.GJ

matix overBCGmatrix?

(iil)

Write short note onPorter's five forcesframework.

(rv)

Discus the relevanceof SWOT analysis.

(v)

Discussthe role of top managementin a company.

Q.2 Answer dl parts ofthe following:

(r)
Explain the term vision and mission.
(ii)

(5x4=20)

(5x 4 = 20)

Why is infustry analysisimportantfor a stategist?

[Contd.......

(iii)

What is ExternalEnvironmentAnalysis?Why is it important?

(iv)

Explain the conceptof value chain analysis.

(v)

Why is corporateculture important to orgarrizations?Discuss

with an example.

Q.3 Answer all parts of the following:

(5x 4 = 20)

(i)

Why is intemal corporate analysis important for companies?

Discusswith an example.

(ii)

Discussthe processof strategicmanagqgrcnt.

(iii)

Elaborate the concept of competitive advantagewittr suitable

illustrations.

(iv)

Corporate social responsibility has become important for

organizationstoday.Discussits relevance.

(v)

Discussthe techniquesof corporatelevel strategicanalysis.

NOTE: AIIEMPTAIIY

TwO QUESTIONS.

(2x 10= 20)

Q.4 Answerboth parts of the following:
'A vision is too abstractto be of any practical use'. Do you
(i)
agreewith the statement?Why?
(ir)

(2x10=20)
Q.5 Answerboth parts of the following:
(i)
Give your understanding about competitive advantage
of a firm. Give a framework for assessingit. How does
it help determine long term economic objective(s) of
a firm?
(ii)

Strategic choice refers to the decision to adopt any of the

strategic alternatives. Discuss the various factors that
influence the strategicchoice.

(2x 10= 20)

Q.6 Answerboth parts of the following:
(i)
Leadership style, corporatecultrre, values and ethics play a
crucial role in effectiveimplementationstategy. Comment.
(ii)

Discuss the corporate experiencesof linking sfiategy with

ettricsand socialresponsibilitiesof business.Elaborateusing
at leasttwo exarnplesfrom industry.

Q.7 Readthe following casestudy and answerthe questionsgiven at,the

end.
exl0=20)

What are the changestaking place in the Indian environment

which support the study of businesspolicy? How doesthe study
of business policy make practice of managennentmore
meaningful?

The world's cheapestcar,the widely awaitedNano, will be launched

on 23 - 03 - 09. Tatamotors will displaythe Nano the dealership
from the first week of April, 09 and will acceptbookings from the
secondweek of April, 2009.The launchof Nano whose potential to
revolutionizethe automobileindusty hasbeenwidely acknowledged
in India and abroad, will be one of the bright spots in bleak
landscapefor the global automobileindustry.

[Contd.......

[Contd.......