systems, telephonic banking, credit cards, and electronic fund transfers are

being
introduce in a small way and will be prevalent in most of the banks in the
coming years.
In other financial services, including insurance services, very little
computerization
has taken place. This lack of IT resources has resulted in poor services to
customers and
inadequate controls leading to delinquency in loans .In capital markets, both
primary and
secondary, only low levels of technology are in use .In primary markets the
lack of
computerization and communication facilities results in long delays in the
financial of
subscription of new issues. The Bombay and National Stock Exchange have
recently
adopted screen based trading.
At the lower end of banking, that is rural banking, many of these
technologies may
not have relevance except for the wealthy, at least for a decade or more .The
problem in
the bulk of our village communities is to generate money and make it
available to
workers, not merely for their subsistence but to carry out some economic
activities of
their own with small investments. Financial or lending systems for such poor
rural folk
could be patterned on the grameen bank systems successfully operated in
Bangladesh.
Rural telephone access either through RAX (Rural Exchange) systems
developed by CDoT
or through wireless in the loop systems will be useful in extending the range
of
operation.

Marketing communication services

Marketing communication which comprises services such as advertising,

market research
and entertainment, depends primarily on the stage of economic
development and the
nature of the target groups .The Indian economy has been growing at an
average rate of 5
per cent from 198080
resulting in a middle class population of 200250
million. Though
currently 70 per cent of the population is rural, by thesystems, telephonic
banking, credit cards, and electronic fund transfers are being

introduce in a small way and will be prevalent in most of the banks in the
coming years.
In other financial services, including insurance services, very little
computerization
has taken place. This lack of IT resources has resulted in poor services to
customers and
inadequate controls leading to delinquency in loans .In capital markets, both
primary and
secondary, only low levels of technology are in use .In primary markets the
lack of
computerization and communication facilities results in long delays in the
financial of
subscription of new issues. The Bombay and National Stock Exchange have
recently
adopted screen based trading.
At the lower end of banking, that is rural banking, many of these
technologies may
not have relevance except for the wealthy, at least for a decade or more .The
problem in
the bulk of our village communities is to generate money and make it
available to
workers, not merely for their subsistence but to carry out some economic
activities of
their own with small investments. Financial or lending systems for such poor
rural folk
could be patterned on the grameen bank systems successfully operated in
Bangladesh.
Rural telephone access either through RAX (Rural Exchange) systems
developed by CDoT
or through wireless in the loop systems will be useful in extending the range
of
operation.

Marketing communication services

Marketing communication which comprises services such as advertising,

market research
and entertainment, depends primarily on the stage of economic
development and the
nature of the target groups .The Indian economy has been growing at an
average rate of 5
per cent from 198080
resulting in a middle class population of 200250
million. Though
currently 70 per cent of the population is rural, by thesystems, telephonic
banking, credit cards, and electronic fund transfers are being
introduce in a small way and will be prevalent in most of the banks in the
coming years.

In other financial services, including insurance services, very little

computerization
has taken place. This lack of IT resources has resulted in poor services to
customers and
inadequate controls leading to delinquency in loans .In capital markets, both
primary and
secondary, only low levels of technology are in use .In primary markets the
lack of
computerization and communication facilities results in long delays in the
financial of
subscription of new issues. The Bombay and National Stock Exchange have
recently
adopted screen based trading.
At the lower end of banking, that is rural banking, many of these
technologies may
not have relevance except for the wealthy, at least for a decade or more .The
problem in
the bulk of our village communities is to generate money and make it
available to
workers, not merely for their subsistence but to carry out some economic
activities of
their own with small investments. Financial or lending systems for such poor
rural folk
could be patterned on the grameen bank systems successfully operated in
Bangladesh.
Rural telephone access either through RAX (Rural Exchange) systems
developed by CDoT
or through wireless in the loop systems will be useful in extending the range
of
operation.

Marketing communication services

Marketing communication which comprises services such as advertising,

market research
and entertainment, depends primarily on the stage of economic
development and the
nature of the target groups .The Indian economy has been growing at an
average rate of 5
per cent from 198080
resulting in a middle class population of 200250
million. Though
currently 70 per cent of the population is rural, by thesystems, telephonic
banking, credit cards, and electronic fund transfers are being
introduce in a small way and will be prevalent in most of the banks in the
coming years.
In other financial services, including insurance services, very little
computerization

has taken place. This lack of IT resources has resulted in poor services to
customers and
inadequate controls leading to delinquency in loans .In capital markets, both
primary and
secondary, only low levels of technology are in use .In primary markets the
lack of
computerization and communication facilities results in long delays in the
financial of
subscription of new issues. The Bombay and National Stock Exchange have
recently
adopted screen based trading.
At the lower end of banking, that is rural banking, many of these
technologies may
not have relevance except for the wealthy, at least for a decade or more .The
problem in
the bulk of our village communities is to generate money and make it
available to
workers, not merely for their subsistence but to carry out some economic
activities of
their own with small investments. Financial or lending systems for such poor
rural folk
could be patterned on the grameen bank systems successfully operated in
Bangladesh.
Rural telephone access either through RAX (Rural Exchange) systems
developed by CDoT
or through wireless in the loop systems will be useful in extending the range
of
operation.

Marketing communication services

Marketing communication which comprises services such as advertising,

market research
and entertainment, depends primarily on the stage of economic
development and the
nature of the target groups .The Indian economy has been growing at an
average rate of 5
per cent from 198080
resulting in a middle class population of 200250
million. Though
currently 70 per cent of the population is rural, by the