CHAPTER 2

INDUSTRY PROFILE

Organizational study at Synthite Industries Ltd

CHAPTER 2
INDUSTRY PROFILE

2.1.1 World Scenario

The spice industry has been witnessing phenomenal growth rates in the
international sectors. The changing scenario of World Trade wills now demand
Globalisation of Market and open Economy. The global spice and culinary herb
industry comprises of many plants having diverse end use including culinary,
medicinal, etc. The industry also consists of spice derivatives like essential oils,
oleoresin, spice oils, etc. According to international trade estimate about 85% of spices
and culinary herbs are traded in dried form. There is no doubt that these new
developments will provide unlimited export opportunities, to produce country like
India, which gifted with the varying soil and climate conditions. Spice extracts were
developed to meet the new demand of the Food Processing Industry. Compared to all
spice they have more consistency in flavour, much longer shelf, easier storage and
handily and not affected by bacterial contamination. The Food Industry across the globe
in turning more and more to spice oils and oleoresins to create newer varieties of food.
New flavours systems are being developed to introduce new products in the market and
create competitive advantages have vast natural resources.
2.1.1 World Spice Production Details
India

1600000

86%

China

66000

4%

Bangladesh

48000

3%

Pakistan

45300

2%

Turkey

33000

2%

Nepal

15500

1%

Other countries

60900

3%

Total

1868700

100%

Saintgits Institute of Management

Organizational study at Synthite Industries Ltd

Fig 1.1
The world production and processing centres of spices centres of spices and
culinary herbs remain concentrated in Europe and in a number of Asian countries.
Canada is fast emerging as one of the leading players in the international spice and herb
industry. There are certain countries acting a leading producers and traders of some
particular spices and culinary herbs. For example, India is popularly known for being a
source of cloves, Indonesia has supplied the global market with cinnamon and China
has been the leading provider of ginger.
2.1.2 Indian Scenario
India is famous for spices that are widely used in industries like
pharmaceuticals, neutraceuticala, perfumery, toiletry and cosmetics. Indian spices are
one of the major suppliers of pepper to a large number of countries. The Indian spice
industry is booming with substantial increase in exports over the past few years. India
accounts for nearly 45% and 30% of volume and value in the world spice trade. India
has traditionally been known for its spice and culinary herb production. It is one of the
largest spice producing and consuming country. Its strategic location, climatic
conditions, advanced production process and availability of cheap labour makes it
advantageous for the producers to ensure large scale production of quality spices and
herbs.
The Indian spice market has shown remarkable growth in spices and culinary
herbs exports. The Indian spice manufactures are making substantial effort to improve
the quality of spices backed up by technological advancement in order to tap
international market. The booming global spice market also poses good opportunities
for the Indian spice industry to provide quality spices at competitive prices. India faces
stiff competition from China, Malaysia and Pakistan in terms of pricing of the products.
Manufacturers should therefore ensure consistency in supply, product quality, pricing
and marketing strategy to increase the share in exports. India is also leading in the field
of spice derivatives, meeting almost 70% of the total demand of spices oil and
oleoresins. Produces are incorporating latest methods and technologies to ensure higher
quality of spices and herbs. India is one of the prime exporters of pepper, chillies,
turmeric, seed spices and spice derivatives to the rest of the world. USA, Japan & Sri
Lanka import these Indian spices in large volumes.

Saintgits Institute of Management

Organizational study at Synthite Industries Ltd

2.1.3 States Scenario

Kerala is a land of spices considering the large variety of spice grown in the
state. Today there as many as 26 Indian spices that are greatly in demand in different
countries. Little wonder than that India is the single largest source of spices in the world.
Spices have had a historic importance as far as Kerala is concerned. From the ancient
times Kerala had trade relations with Persia, ancient Europe, ancient Singapore and
other Eastern countries. Kerala attracted foreigners only because of its abundant
resources of spices. Pepper or Black Gold as it is otherwise known is the sole reason
why the Europeans were particular in building the Suez Canal so that they could reach
the Coast of Kerala with very less amount of time. Kerala plays a major role in the
production and export of spices from India. Human substance pattern in Kerala were
shaped primarily by its physical, climatic and ecological characteristics. The greatest
natural endowment of this humid tropic region was the existence of a high degree of
biodiversity.
The agricultural settlements of Kerala which evolved nearly 2000 years ago
have depended on this bio diversity as their prime resource. Kerala is renowned the
world over for being the major producer and exporter of pepper, better known as the
King of spices. The most popular among the spices are pepper, cardamom, turmeric,
chillies and ginger. Pepper known as the king of spices is perhaps the worlds oldest
known spice and is cultivated in over 158000 hectares in Kerala, which account for
96% of the total production in the country. There are a lot of opportunities for investors
in the spice sectors and spices Board in India.
Indian Government is providing financial assistance to farmers, growers and
spice producers and has also taken certain steps to ensure the availability of better
quality spices, more hygienically processed spices in order to boost exports, Indian
spice Board also provide financial and technical assistance to farmer. India is one of
the major Asian production and trading centre of spices, its derivatives and also culinary
herbs. Indias spice exports account for about 39% of the total experts in terms of
volume and around 22% in terms of export value. India needs almost 65% of the global
demand for derivatives like spice oils and oleoresins.

Saintgits Institute of Management

Organizational study at Synthite Industries Ltd

COMPANY PROFILE

Vision
"By consistently delivering the ingredients of success for the most exciting food, health
and fragrance solutions, we will be the partner of choice to our clients worldwide."

Mission
Sustainable Growth: Grow smart, grow fast, and grow together.
Innovation: Operational excellence powered by innovation.
Customer Service: Cultivate customers, care more.
Enhance Value: For all stakeholders.
Making it a great place to work: Winning people through collaboration.

Values
Performance
Fairness
Innovation
Commitment
Communication
Team Work

Saintgits Institute of Management

Organizational study at Synthite Industries Ltd

Synthite is the worlds largest manufacturers and exporters of Spice Oleoresins

and essential oils. It is a multi-award winning corporate with interests in Bio
ingredients, spice, farm tech, hospitality, and realty. Its flagship company, Synthite
Industries Ltd, has a portfolio of over 500 products that focus on plant derived
ingredients for flavour and fragrance solution. Synthite was among the first in India to
enter into spice oleoresin production. From that pioneering start in 1972, it has grown
into one of the worlds most trusted ingredients solutions provider today, with a
turnover of USD 90 million and over 30% of the global market share to its credit.
Synthite refuses to compromise on quality making in the preferred choice of its clientele
in over 70 countries.
The company started in 1972 with an annual turnover of Rs. 25 lakhs has a
combined turnover of over 1000 crore today. It gives direct employment to over 2000
people. Founder Mr C V Jacob has started the company to the top run of exporters of
spices oleoresins and oils, winning certificates of merits and trophies for outstanding
export performance in 1976-77, 1977-78,1983-84 and 1990-91 from the president of
India Synthite has constantly won the outstanding Exporters Award of the spices Board
ever year from 1976 till today.
Synthite manufactures a wide spectrum of Spice Products ranging from Spice
Oils and Oleoresins to spray dried products. Apart from the traditional oils & Oleoresins
we make natural food colours, Health and functional food ingredients, floral Concretes,
absolutes, Waxes and retinoid and Microencapsulated products. They are the preferred
suppliers to many big business groups Like IFF, Griffith, Harmann & Reimer, etc.
Synthite has presence almost all European, Asian and Latin American countries.
Synthite carefully selects the raw materials, and they using up to date technology has
made us one of the global leaders.

Saintgits Institute of Management

Organizational study at Synthite Industries Ltd

2.2.1 HISTORY
1972 Year of establishment.
1980 Government of India recognizes Synthite as an Export House.
1985 Launches Herbal Isolates (P) Ltd. for the manufacture of dehydrated green
pepper, pepper in brine, sterilized spices and essential oils.
1986 Launches Fragrance Division at Maradur, Coimbatore for the production of
floral concretes and absolutes of Jasmine, Tuberose and Mimosa in technical
collaboration with Cal-Pfizer, France.
1992 Acquires Sijmak Oils Ltd, Calicut. It is now Synthite Calicut, an exclusive
export oriented unit, specializing in herbal extracts.
1994 Becomes the first Indian company in the food sector to obtain ISO 9002
certification from BSI UK.
2000 Launches Synthite Exports Ltd.
2001 Launches Natural Colour Division at Harihar.
2003 Sets up wind mills at Udumalpettu, Tamil Nadu.
2004 Awarded ISO 9001:2000 certification from BSI, UK
2006 Launches (i) Spice division, (ii) Aromco Flavour India Pvt Ltd, a joint venture
with Aromco, UK and (iii) Symega Savory Technology Pvt Ltd, a joint venture with
Omega, Austria.
2007 Sets up Super Critical CO2 extraction plant for solvent free extracts
2008 Synthite was awarded the ISO 22000:2005 certification
2010 Goes global, sets up establishments in the US and in China
2012 Commissioning of Synthites first overseas production facility in Xinjiang,
China for the production of Paprika.
2013 Kitchen Treasure Spices Introduced in to market.
2014 New Corporative office established at Kolenchery, kadayirippu

Saintgits Institute of Management

Organizational study at Synthite Industries Ltd

2.2.2 Certificates
List of certifications

Name of certification

ISO 9001:2008

Quality management system

ISO 22000:2005

Food safety management system

FSSC 22000:2010

Food safety system certification

ISO 14001:2004

Environment management system

ISO 18001:2007

Occupational health and safety standard

PAS 99:2006

Publicly available specification

HALAL -

JUM Indian HALAL

HALAL -

MUI Indonesian HALAL

KOSHER -

KOSHER

EIA

Export inspection agency

FSSAI

Food safety standards authority of India

GMP - NUTRACUETICAL - Good manufacturing practices for nutracuetical

Organic certification

Organic product certification

ISO/IEC 17025:2005

National accreditation boar

2.2.3 Achievements
Won National Award from President of India
Qualified to be an approved supplier to Nestle Croup of companies, for
supplying both oleoresin and spice Ingredients.
Assigned a rating of A+, (with outlook as stable) for long term and p1+ for
short term by CRISIL.
Consecutive winner of the Largest Exporter of spice Oleoresin.
Harihar unit bagged the Gold Award for the year 2007-2008(Manufacture r
export award medium category)
Herbal Isolates secured the Kerala State Energy Conservation Award for the
year 2008 by Energy Management centre, an autonomous centre under the
department of power, government of Kerala.

Saintgits Institute of Management

10

Organizational study at Synthite Industries Ltd

2.2.4 Divisions
Synthites interests are diverse and cover the manufacture of bio ingredients and
Spices, Hospitality, Realty and Power Generation. And in every one of its ventures,
Synthite is inspired by nature and driven by excellence
2.2.4.1 Bio-Ingredients
Synthites portfolio of bio ingredients includes Spice Oleoresins, Essential oils
natural colours organic certified extracts FAIRTRADE certified extracts super critical
fluid(co2) extracts beverage flavourings health ingredients vanilla (cured),
beans(extracts),Eeze3 spice TM, Spray Dried/ Encapsulated Products, Granulated
Products, Herb Extracts, Floral Extracts, Dry fruit extracts resinoids, green spice
extracts roasted & fried spice extracts etc. Synthite started with the manufacture of
Oleoresin Black Pepper in 1972 and went on to become a force to be reckoned with in
the manufacture of spice oleoresins. Over the years it has extended its plant derived
offerings. Today it accounts for more than 30% of the global market share in this sector.
2.2.4.2 SPICE
Synthite supplies whole, powdered and processed spices that meet global
quality standards and food regulations. Our range of fresh powdered and sterilised
spices confirm to the stringent standards of EC directives for microbial load, pesticide
residues and aflatoxins. Synthite guarantees products free from toxic dyes.
2.2.4.3 REALITY
Construction has always held a prominent place in synthites plan ever since its
founder C V Jacob, first proved his mettle in executing civil engineering contracts. In
1992, the company made its entry into the housing and property development with
Riveria Retreat in Cochin. Soon after, it touched another high in quality housing with
the launch of spice villas an exclusive villa enclave set amidst greenery near Synthite
Valley, Kolenchery. Synthites brand of housing focuses on creating living spaces that
combine aesthetics and functionality
Riveria Retreat
Spice Villas

Saintgits Institute of Management

11

Organizational study at Synthite Industries Ltd

2.2.4.4 Hospitality
Riveria retreat is perhaps south Indias first fully air conditioned condominiums
and is set in tranquil surrounding right by the Thevera Waterfront, Riveria Retreat,
home to the citys elite was renowned for its unique concept and design. This coveted
piece of real estate spans 3.75 acres of beautifully landscaped terrain, including 600
feet of scenic waterfront. The facilities provided in this glorious location include a
swimming pool, childrens play area large lawn indoor badminton squash and tennis
courts and a club house. Set on the edge of the backwaters it is ideal for group meetings,
family gatherings and festive celebrations

2.2.4.5 Spice Villas

Spice villas are truly an international villa enclave in the heart of Synthite
valley, Kolenchery and offers urban comforts in a sylvan setting. There are 38 villas
cleverly arranged to maximize open space. Some of the facilities include car parking
adequate visitors parking waste disposal plant with Biogas facilities sewage treatment
plant landscaped garden and recreational area

2.2.4.6 Farm Tech

Synthite aims for complete traceability through backward integration ensuring
organic and pesticide restricted and aflatoxins free raw materials to cater to its global
customers. Today they are able to source quality raw materials with specification on
the usage of pesticides. This is achieved through organic Farming and Integrated Pest
Management, which encourages the use of approved pesticides only.

Saintgits Institute of Management

12

Organizational study at Synthite Industries Ltd

3.5 Manufacturing Unit

Synthite Industries Ltd Kolenchery, Kerala

Synthite Industries Ltd, Calicut, Kerala
Synthite Industries Ltd, Coimbatore, Tamilnadu
Synthite Industries Ltd, Harihar, Karnataka
Synthite Industries Ltd, Ongole, Andhra Pradesh
Synthite (Xinjiang) Biotech Co. Ltd., Korla, Xinjiang, China
Synthite Industries Ltd, Teligi, Karnataka

Saintgits Institute of Management

13

Organizational study at Synthite Industries Ltd

2.3 PRODUCTION PROFILE

Bio Ingredients
Synthites portfolio of bio-ingredients includes:
2.3.1

Oleoresins

Oleoresins are the true essence of spices representing their holistic character in
terms of flavour, colour and taste attributes. Synthite has a wide range of spices extracts
including their flavour/colour/taste versions to meet the growing sophistication of the
food processing industry and its diverse needs. They include
Black pepper

Curry Leaf

Mustard

Capsicum

Decalepis

Nutmeg

Cassia

Dill seed

Onion

Celery

Fennel

Paprika

Clove

Fenugreek

Pimento

Coca

Gardenia

Rosemary

Coffee

Garlic

Tamarind

Coriander

Hing(Asafoetida)

Turmeric

Cumin

Jalapeno Pepper

White Pepper

Mace

2.3.2

Essential oil

Generally, characterise flavour of a spice is contributed by its essential oil

components. The essential oil constituents of spices can be isolated via steam
distillation. Essential oils contain numerous compound which are volatile. The nature
and the relative proportion of these are characteristic of a given plant material through
variations could happen due to changes in the plant spices and/or the agro-climate
conditions to which the plant is exposed. Appropriate measures during harvesting and
post- harvest processing are required to retain the flavour properties of any spice.
Synthite offers a wide range of essential oils catering to the specified needs of the
Flavour and Fragrance industries.

Saintgits Institute of Management

14

Organizational study at Synthite Industries Ltd

Ajowan

Cumin seed

Aniseed

Curry Leaf

Basil

Davana

Black Pepper

Dill seed

Calamus

Fennel

Cardamom

Garlic

Cassia

Ginger

Cedar wood

Ginger grass

Celery seed

Green pepper

Cinnamon Bark

Hing(Asafoetida)

Cinnamon Leaf

Horse Radish

Citronella

Juniper Berry

Clove Bud

Lemon Grass

Clover Leaf

Mace

Coriander

Marjoram

2.3.3

Mustard
Nutmeg
Olibanum
Palmarosa
Parsley seed
Patchouli
Pimento
Rosemary
Spearmint
Thyme
Turmeric
Valerian Root
Vetivert
White Pepper

Natural Colours

As consumer awareness increases about the link between diet and health, the
trend moves towards more clean-label products such as natural colours. A natural
colour is any dye obtained from vegetables, herbs, spices, minerals, etc. Synthite offers
a vibrant range of natural colours, carefully chosen from sources of plant origin. These
natural colours find unique application in food, cosmetic and pharmaceuticals sectors,
to name a few.
Annatto

Marigold

Beetroot

Paprika

Black Carrot

Red Sandalwood

Colour Blends

Spinach

Lutein

Turmeric

Synthite has a state-of-the art manufacturing plant for Super Critical Fluid
Extraction. Here green, environment-friendly isolates of the botanical are extracted by

Saintgits Institute of Management

15

Organizational study at Synthite Industries Ltd

eliminating solvent residue and by temperature processing. These SCF extracts find
existing application in premium food products, aromatherapy and perfumery.
2.3.4

Co2 extracts

Black Pepper

Cumin

Pimento

Black Tea

Fennel

Pink Pepper

Capsicum

Fenugreek

Rosemary

Cardamom

Garlic

Sesame

Cassia

Ginger

Star Anise

Celery

Green Tea

Thyme

Cinnamon

Mace

Turmeric

Clove

Nutmeg

Vanilla

Coffee

Onion

White Pepper

Coriander

Paprika

2.3.5

EEZEE spices

A range oil soluble and water dispersible spice ingredients for ease of
application in food media are there.They are;
EezeeSpiceTM Black pepper
EezeeSpiceTM Capsicum
EezeeSpiceTM Paprika
Eezee Spice TM Turmeric

2.3.6

Health & Food Ingredients

Synthite has developed a wide range of health and functional food ingredients
inspired by traditional medicine and driven by technological expertise and knowledge
of botanicals. These offering of the finest of health ingredients in appropriate dosage
are also available through our NatxtraTM range.

Saintgits Institute of Management

16

Organizational study at Synthite Industries Ltd

Health Ingredients

Aswagandha

Garcinia

Long Pepper (Piper

Amla

Ginger

Basil

Green Tea

Lycopene

Ballerica

Gymnema

Marigold

Longum)

Gaggul
(TerminaliaBallerica)

Rosemary

Boswellia

Hadjod

Shatawari

Bacopa

(CissusQuadrangularis)

(Asparagus

Chebula

Long Pepper (Piper

Cocoa

Tribullus

Longum)

Fenugreek

Racemosus)

Licorice

Triphala

Many herbs are widely in use for their role in providing health benefits and/or
specific functional benefits such as reducing microbial food spoilage, flavour
enhancement and antioxidant benefit in terms of colour/odour preservation.
Herb Extracts:
Basil
Laurel
Oreganum
Rosemary
Sage
Thyme

2.3.7

Encapsulated & Dried Product

Encapsulated is a functional concept in the presentation of food ingredients

which offers many advantages like controlled relese of flavor, extended shelf-life of
product and convenience of use. It also acts a low permeability membrane to gases,
retarding the ingress of oxygen and resulting in the reduction of oxidation rate. Synthite
offers a range of encapsulated and spray dried products of essential oils and oleorins by
carefully choosing the right recipe for encapsulation.

Saintgits Institute of Management

17

Organizational study at Synthite Industries Ltd

Encapsulated & Spray Dried:

Black Pepper Oil
Capsicum Oleoresin
Garlic Oil
Ginger Oleoresin
Mustard oil
Paprika Oleoresin

2.3.8

Granules & Beadlets

For convenience of use, all Oleoresins and Essential oils can be converted to
granules or beadlets using permissible additives.
Oleoresins:
Capsicum
Garlic
Ginger
Green Tea
Turmeric
Vanilla
2.3.9

Vanilla ( Cured Beans & Extracts )

Vanilla is easily regarded as one of the worlds favourite flavours. It is a critical

ingredient in a wide variety of food products ranging from Crme de Cacao to Galliano.
Synthite is a pioneer in Indian Vanilla industry and offers custom-made solutions for
clients.

Saintgits Institute of Management

18

Organizational study at Synthite Industries Ltd

Vanilla.
Encapsulated Vanilla
Powder
Vanilla cured Beans
Vanilla Extract 1 Fold
Vanilla Extract 2 Fold
Vanilla Extract 3 Fold
Vanilla Extract 10 Fold
Vanilla Extract 20 Fold

Vanilla Extract 1 Fold

Vanilla CO2 Extract

2.3.10 Organic Certified Extracts

As safety and environmental awareness increase globally, we at Synthite
understand the growing consumer need for chemical-free ingredients and eco-friendly
farming practices. By optimizing contract farming schemes, origin sourcing and
abiding to the norms and practices of National Program (NOP), Synthite ensures its
commitment to Organic standards.
Oleoresin
Black Pepper

Nutmeg

Cardamom

Paprika

Clove

Tuls/Basil

Cocoa

Turmeric

Ginger

Vanilla

Essential Oil
Clove
Ginger
Nutmeg

Basil
Black Pepper
Cardamom

Saintgits Institute of Management

19

Organizational study at Synthite Industries Ltd

CO2 Extract/s

Black Pepper
Cardamom
Ginger

Green Tea
Nutmeg
Vanilla

Essential Oil:

Oleoresins:

Peppermint Oil
Spearmint Oil

Chamomile
Rooibos
Vanilla

2.3.11 FRIRTRADE Certified Extracts

In keeping with its tradition of social commitment to the farming community
(and the resultant supply chain), Synthite is now Fair Trade Certified. Fair Trade is a
partnership between farmers, processors, producers and consumers based on dialogue,
transparency and respect that creates greater equality in international trade.

2.3.12 Tea & Coffee Extracts

They preserve the delicate flavours of leaf tea in its freshest form. They offer
hot water and cold water soluble tea extracts for use in a tea beverages. The standardised
extracts of Green tea provide diverse health benefits and have anti-oxidant properties.
Tea:

Black Tea

Coffee:

Black Tea Aroma

Coffee Extract

Decaffeinated Tea
Green Tea
Instant Tea

Saintgits Institute of Management

20

Organizational study at Synthite Industries Ltd

2.3.13 Beverage Flavourings

Synthite offers customised products for the beverage industry. It offers technical
support and imparts functional knowledge of these flavourings.

2.3.13.1

Black Tea Flavouring

Cardamom

Long Pepper

Customised

Oleoresin

Blends

Oleoresin
Cinnamon

Nutmeg

Oleoresin

Black Tea Aroma

Oleoresin

Clove

Spearmint Oil

Liquid
Black Tea Aroma

Tea masala

Oleoresin
Ginger

Spray
Dried

oleoresin

2.3.13.2

Coffee Flavouring

Cardamom
Oleoresin
Ginger
Oleoresin
Vanilla Extract

2.3.13.3

Tea premixes

Black Tea
Aroma
Cardamom

Instant Tea
Tea Masala

Ginger

Ginger Tincture

Cardamom- Tea Aroma

Ginger- Cinnamon

Colorless Capsicum

Nutmeg

Customized Spice
Blends

Saintgits Institute of Management

21