SUMMER PROJECT GUIDELINES

Credit for Summer Internship: 3 credits

1.

Initial plan & time lines to be submitted by 24th April 2015. Initial Plan
should include a) Project Topic, b) Project Objectives c) Methods along
with time lines for data analysis, findings and conclusion.

2.

The Interim Report at the end of 5th week or by 15th May 2015 of the
summer training.

3.

Students are required to submit the final project report by 19th June
2015 after the successful completion of summer internship. This final
report includes all the contents mentioned in the initial plan.

4.

Project presentation is mandatory for all the students after successful

completion of summer internship. Your presentation should follow the
enclosed Appendix -X

5.

Project Report Format: See Appendix - X

Evaluation Components
Initial Plan Blue Print
Interim Report
Final Report
Presentation and Viva
Organizational Guide
Evaluation Sheet

Timeline
24 April 2015
End of 5th week or by
15th May 2015
19th June 2015
As and when
announced
19th June 2015
th

Weightage
10%
10%
35%
35%
10%

Note: 1. Faculty members are likely to make visits to check the students
performance in the summer internship. If students are found
irregular and non punctual, their summer internship may be
cancelled and they may be asked to repeat the same.
2. It is mandatory for all students to submit the project report. In case
they do not submit, they are liable to lose the grade. If required,
students may maintain confidentiality of the company by
disguising the names.
3. Submissions have do be done as per the timelines mentioned
above. Any submission made after the stated deadline for the
component concerned will not be evaluated and the candidate
will be awarded zero in that component. For eg. If you do not
submit the interim report by the end of the 5 th week of your
summers, you will get 0 out of the 10% marks allocated to that
component.
4. Submissions as per the timeline will be the first criteria for
deciding the eligibility of the candidate for the consideration for
the Best summer project award.

5. All queries should be directed Mr. Rohan Chitkara, Dy. Admn.

Officer, Placement office, on the following email id:rohan@mdi.ac.in
6. Soft copies of all the submission as per the timeline must be mailed
to rohan@mdi.ac.in
7. The subject line of the mail should be :
Roll no._Students Name_Summers co. name
(E.G. 14P100_RUCHIR JAIN_CASTROL)

Management Development Institute Gurgaon

APPENDIX- X: Organization of the Summer Projects
1. Title Page
2. Certificate of approval
3. Preface, Foreword, Acknowledgments
4. Abstract or Executive Summary
5. Table of Contents
6. List of Tables
7. List of Figures
8. List of abbreviations
9. List of appendices
10. Chapter 1: Introduction
I. Literature Review
II. Theory
III. Rationale of the Research
IV. Research Objective(s)
V. Research Question(s)
VI. Hypothesis
11. Chapter 2: Method
I. Sample
II. Measures (Questionnaire)
III. Procedure (Data Collection)

12. Chapter 3: Results & Discussion

I. Results
II. Analysis/discussion
III. Implications
IV. Limitations
V. Suggestion for future research
This chapter should include the Tables and Graphs
13. Chapter 4: Conclusion
I. Conclusions
II.

Recommendations

References
Appendix
Summer enrollment form
Summer evaluation forms

INDEX OF SUMMER PROJET GUIDELINES

Goals of the Summer Internship Program....................................................................................................................
Guide.................................................................................................................................................................................
Role of the Organization Guide......................................................................................................................................
Evaluation.........................................................................................................................................................................
Questions should be directed to:..................................................................................................................................
Appendix 1:
Appendix 2:
Appendix 3:
Appendix 4:
Appendix 5:
Appendix 6:
Appendix 7:
Appendix 8:
Appendix 9:
Appendix 10:
Appendix 11:
Appendix 12:

Guidelines for Summer Internship Report Preparation

Format for the Cover/Title page of the Summer Internship Report
Proposal
Format for the Cover page of the Summer Interim and Final Report
Format for the second page of the Summer Interim and Final
Report
Certificate of Approval
Sample Executive Summary
Sample Table of Contents
List of Figures
List of Tables
List of Appendices
Abbreviations
Reference Style

Goals of the Summer Internship Program1

The summer internship program at MDI gives an opportunity to management students to participate
in specific workplace projects in business, industrial or other organizations. Students get to see
contrasting business and managerial work cultures, styles and teams in the midst of legalese,
accounting methods, technology and markets. The summer internship is an integral and critical part
of management education as it feeds in from the first year and feeds out to the second year. Under
the watchful eye of practicing managers, the workplace immersion experience will

Develop in students a holistic business and cross functional perspective of how modern day
organizations conduct their activities
Embed in them contextual learning relevant to the workplace and thereby expand their
managerial skill set
Put students in touch with their future by creating in them an awareness of the career
opportunities that lie within the organization and in different functional areas
Provide employers with the expertise and new ideas that students bring through their academic
training

Guide
The summer internship is done under the Organizational Guide (OG).
Role of the Organization Guide
The organization where the trainee is placed has complete control over an intern's assignment, title,
and work environment. To achieve the desired training balance between the why and the how,
students should be assigned to work on actual projects under the close nurturing supervision of one
or more experienced managers called as the organizational guide. The organization guide, while
giving pointers, should also try to provide the broadest possible, relevant management exposure
during the internship program. S/he should attempt to expose students to a variety of qualitative
and quantitative techniques the company typically uses in its decision making and are considered
relevant to the managerial issues under study. The OG should make the student perform a variety
of meaningful tasks that would be done by individuals in a professional career track.
Evaluation: The summer internship report and performance will be evaluated independently by the
organizational guide. The OG has to e-mail the scanned copy of the duly filled and signed OG
Evaluation sheet from his Official E-mail Id to Mr. Rohan Chitkara, Dy. Administrative Officer,
Placement Office at: rohan@mdi.ac.in and also hand over the sealed hard copy to the student
that is to be handed over to the Placement Office post the completion of the internship
period. Students will receive 3 credit for the internship for which they would be eligible only if they
receive a minimum grade of C on the MDI evaluation and grading pattern. Internships must involve
at least 6-8 weeks of training during the period 1st April to 9th June 2015.

This manual gives guidelines, procedures and rules for the PGPM summer Internship Report. The summer

Internship is a compulsory requirement for the award of Post Graduate Diploma in Business Management at
the Management Development Institute, Gurgaon.

Questions and enquiries should be directed to:

Rohan Chitkara
Dy. Admn. Officer (Placements)
Management Development Institute
Sukhrali,
Gurgaon -122007( Haryana)
Tel : 4560012
Email: rohan@mdi.ac.in
Internship Process
Activity & Deadlines

Details
Initial Plan by 24th April Initial plans and time lines to be submitted by 24 th April 2015.
Initial plan to include a) Project Topic, b) Project Objectives c) Methods
2015
(Submission to the above
along with time lines for data analysis, findings and conclusion.
mentioned ID)
End of the 5th week of Interim Report (Should include Project summary & details done till 5 th Week of
your joining date of the internship & the actions/findings to be done after that.
summer training or by
15th May 2015
See Summer Internship guidelines for the format and
Final Report
template
Submission by 19th June
2 ( Two) copies of the spiral bound report is to be submitted
2015
to the Placement Office
Prepare presentation to the company
Ensure that the OG evaluation sheet is mailed back to the
Institute.
Get OG signature on the final report and submit to
Placement Officer and Submit a soft copy to
rohan@mdi.ac

PGPM Student
(e.g. INTPG01***MARUTI.pdf)
PGPMHR Student (e.g. INTPGHR01***MARUTI.pdf)
Reports without OG signatures will be CANCELLED

Appendix 1
Guidelines for Summer Internship Final Report Preparation
Number of Copies of Summer Internship Report: Two Copies of the Summer
Internship Report should be submitted to the Placement Office on or before 19th
June 2015 duly approved by the organizational guides. A student's failure to fulfill
this requirement may lead to his/her being debarred from promotion from first
year to second year.
Components: For the order of the components refer to appendix X (given
above)
A brief of each component is given below
Cover Page: Cover page and second title page must conform to the sample
shown in Appendix.
Executive Summary: Each Summer Internship Report must include an executive
summary of a maximum of two pages in single space (about 800-1000 words). It
should state clearly and concisely the topic, scope, method and conclusions
reached. The emphasis should be on the conclusions and recommendations and
should be in greater detail than the other sections. The word limit should be
strictly adhered to.
Acknowledgement: Students are advised to acknowledge help and support from
library, computer centre, outside experts, their sponsoring organizations, etc.

Table of Contents: Every Summer Internship Report must contain a table of

contents which provides a view of the organization of the Summer Internship
Report material.
List of Tables, Figures and Abbreviations: If the Summer Internship Report
contains tables, figures and abbreviations used, they should be listed immediately
following the table of contents on separate pages.
Introduction: As in the proposal, this should begin with a very brief summary of
the company and its business, and then the complete details of the managerial
problem and the background to the problem, its genesis, consequences of the
problem on the business, current practices, etc. It should start from a broad

overview and then move to the specific focus of the study. This should include
the specific business or functional problem being faced by the organization.
Next, it should describe the rationale for the study and the benefits of the project
in terms of knowledge, skill, practices, systems, etc. and how it will help the
organization. All of these should be specified. The next part is to delimit the scope
of the project, and to specify the area of enquiry under the project.
It should continue with a subsection titled 'Problem Formulation'. This should
describe the specific business problem faced and the related issues involved in
greater detail than above. The variables involved would then clarify the focus of
the project, what is going to be studied, why it needs to be studied. This would
clarify the objectives targeted in the Summer Internship.
It should then end by reviewing the literature in this regard and the conclusions
drawn from a survey of literature, in a subsection titled "Literature Survey".
Students should do a comprehensive library search on the topic he/she is going
to work on for his/her Summer Internship. This will help in knowing the work done
in the past and also the current work/research being done in the particular area.
For this purpose, students may refer to earlier PGPM Summer Internships, books,
journals, reports, magazines, newspaper cuttings etc. All literature used must be
acknowledgeable. The survey should cover all the issues raised in the earlier
sections of the introduction and should help in creating a theoretical framework or
set of assumptions which will define the research area under study, in specific
terms. This will help frame the problem in terms of variables under study and in
focusing the research problem. The theoretical framework or the model
developed for this purpose will allow for proper operationalisation of the research
problem. Assumptions made in the study must be clearly justified and the grounds
or evidence used for the development of the hypotheses, (i.e., the variables
involved, their relationships, etc.), must be given in detail in this section.
The Research Problem: On the basis of the literature review and the discussions
with the guides, the final research problem will be described here. The section will
draw on the model or framework developed earlier, and should describe the
development of the hypotheses or the argument for a qualitative exploratory
study on that basis. It will build a set of constructive arguments for the research
problem. It will further describe how the problem was operationalised for
measurement and analysis and will end with a statement of the operationalised
hypotheses. In case it is exploratory /qualitative/case study based in nature, it
must then state point-wise the variables under study, nature and area of possible
outputs from the research.

The expected results from such a research study should also be described in
terms of the specific hypotheses developed. It must be explained how such
results would be of use in the managerial context and the business.
The Research Design: This will contain five subsections, viz.

The general methodology of adopted for study, whether case method or

based on secondary or accounting/financial data, or survey based, etc., and
the procedure followed in the study.

The sample or data source specifications and sampling frame or plan to

acquire the data. Sources of data must be mentioned at the appropriate
places in the Summer Internship. The detailed sampling plan and the
procedure adopted for sampling should be described here.

The data collection procedure: The Summer Internship Report must involve
data collection in a systematic manner. It should not be a mere collection of
opinions based on personal experience. The tool used for data collection, if
any, or the method adopted for the same should be described in detail in this
section. This should also contain the procedure for administering the tool or
conducting the interview, etc, as the case may be.

The data analysis carried out, the quantitative or qualitative analysis

techniques and the form of the outputs of analysis, should all be described in
detail here. The software or package used for computation should also be
mentioned.

How the expected output may then be arrived at by following this

methodology. This section should describe in detail the way in which the
results obtained may be interpreted, and how this may help in the given
problem context.

Results and Conclusions: This section should include all the tabulated and text
descriptions of the results obtained in the study. It should be noted that all the
tables and figures should be properly titled and numbered, and listed in the table
of contents.

Next, the conclusions and inferences that are drawn from the analysis of the
results (in support of the hypotheses or in the case of exploratory study, the
variables identified and/ or involved), should be stated clearly and specifically.
These should bear on the hypotheses, and should be an answer to the research
problem. Thus they should be linked to the initial research problem, and the
conclusions should then be directly related to the various issues regarding the
problem under study.
Recommendations: The Summer Interim Report should conclude with the
recommendations developed from the analysis and findings of the study. This is a
critical section and should highlight your specific contributions keeping in view the
purpose of the summer. It should demonstrate learning and use of skill and
knowledge in actual problem solving. The last part of this chapter will describe the
limitations of the study and suggest directions for further study in this area.
References: References should be complete in all respect as shown in Appendix
13.
Cross referencing: All references (books, journals, magazines, news papers,
reports, proceedings, etc.) listed in the Summer Internship Report should be
cross referenced in the text at appropriate places e.g.
The needs and skills required to manage todays businesses in a global
environment are far different than they were just a decade ago. Clearly we need
a new way of looking at manufacturing, for the way we have considered it in the
past in no longer sufficient. With the rapid changes in IT and manufacturing
technology, firms are therefore getting increasingly interested in managing the
strategy-technology connection to develop new ways of achieving competitive
advantage (Porter, 1985). Firms are attempting to link manufacturing strategy
with business strategy (Skinner, 1985; Wheelright, 1981), to examine the
strategic impact of rapidly changing manufacturing and information technology
(Jelinek and Goldhar, 1983; Kantrow, 1980), and to find new ways of viewing
manufacturing as a competitive weapon (Hayes and Wheelright, 1984; Jelinek
and Goldhar, 1984; Skinner, 1985). Information technology is a key ingredient in
this emerging trend of getting competitive advantage through manufacturing.

Appendix 2
Format for the Cover/Title page of the Summer Internship Report Proposal (INITIAL REPORT)
Summer Internship Title
(Times New Roman 18 points)
A Summer Internship Proposal for
(Times New Roman 11 points)
Post-Graduate Programme in Management
(Times New Roman 13 points)
by
(Times New Roman 11 points)
Name
(Times New Roman 13 points)
Roll Number
(Times New Roman 13 points)

under the guidance of

Shri XXX
Designation
Organisation

Management Development Institute

(Arial 14 points)
Gurgaon 122 007
(Times New Roman 12 points)
Date

(Times New Roman 11 points)

Appendix 3
Format for the Cover page of the Summer Interim and Final Report

Summer Internship Title

(Times New Roman 18 points)

by
(Times New Roman 11 points)
Name
(Times New Roman 13 points)
Roll Number
(Times New Roman 13 points)

Management Development Institute

(Arial 14 points)
Gurgaon 122 007
(Times New Roman 12 points)
Month, Year

Appendix 4
Format for the second page of the Interim and Final Summer Internship Report

Summer Internship Title

(Times New Roman 18 points)

by
(Times New Roman 11 points)
Name
(Times New Roman 13 points)

Under the guidance of

Shri XXX
Designation
Organisation

Management Development Institute

(Arial 14 points)
Gurgaon 122 007
(Times New Roman 12 points)
Month, Year

(Times New Roman 11 points)

Appendix 5
Certificate of Approval

The following Summer Internship Report titled "ABC ..." is hereby approved as a certified study in
management carried out and presented in a manner satisfactory to warrant its acceptance as a
prerequisite for the award of Post-Graduate Diploma in Business Management/Post-Graduate
Diploma in Human Resource Management for which it has been submitted. It is understood that
by this approval the undersigned do not necessarily endorse or approve any statement made,
opinion expressed or conclusion drawn therein but approve the Summer Internship Report only for
the purpose it is submitted.
Summer Internship Report Examination Committee for evaluation of Summer Internship Report

Organizational Guide

: Signature.
: Name
: Designation.
: Address..

Tel No
Email:

Name :

Roll No.

Appendix 6
Sample Executive Summary
Marketing Research on Club HP Smart1 Cards
By ..
Club HP Smart1 Cards are issued by ICICI Bank which can be used at Club HP
Petrol Pumps in several cities across India. A Smart card is a card similar in size
to a credit card and is having a chip embedded in it. This chip can serve a
number of purposes like payment, I.D, etc. It makes the data available to the
appropriate users only. Smart cards provide data portability, security and
convenience.
Club HP Smart1 is a prepaid fuel card with a rewards program. The Club HP
Smart 1 Card gives value up to 5% rewards on your spends - for petrol/diesel
fills, lubricants, car servicing, and at HP Speedmart Stores.
The project was undertaken with the following objectives in mind:
1. To find customer behaviour/needs for using a prepaid smart card at a Petrol
Pump.
2. To find the reasons for different customer profiles for using Club HP Smart1
Card over cash/Credit card.
3. How can we induce a customer to purchase a card?
The scope of the project was as follows:
Club HP Smart1 Card owners can be divided into three categories:
1. Customers who own the card but make the payments through cash only
2. Customers who use credit card/Debit card etc
3. Customers who own the card and use it also at Petrol pumps
Target Segment: Only those customers who use the card at Petrol Pumps
Area: Top 20 Club HP Petrol Pumps in Mumbai

First, an exploratory research was conducted which included extensive

interviews with the Direct Marketing Agents, Sales Managers, Field Force, Petrol
Pump attendants and the various people associated with the product in the
organization. After conducting the exploratory research, an extensive descriptive
research was undertaken in which 100 questionnaires were administered to Club
HP Smart1 Card users.
The data was analyzed using SPSS software and the findings are:
The top three reasons for using Club HP Smart1 Card over cash / credit card are
Loyalty points, Convenience (No need to carry cash) and Usage by other family
members or Driver (No need to sign as in credit cards). The respondents were
profiled according to their age, Income, Profession, Usage Patterns, Other cards
ownership patterns, reload patterns, Number and type of vehicles owned etc.
41% of the respondents belonged to Low income level category compared to
35% belonging to medium and 24% to High income category. 52% respondents
were servicemen, 39% businessmen and only 9% students. Heavy users of
Petrol use the card more (Since the sales pitch is made on the basis of Loyalty
points). 25% of the respondents used fuel worth more than Rs. 5000 in a month.
80% of the customers used the card more than 8 out of 10 times they filled
Petrol. Some even went out of their way so that they could use the card at a Club
HP Petrol Pump. Thus, the card is successful in making the customers loyal to
HPCL. 56% respondents owned other credit cards, 17% owned other debit cards
and only 8% owned other Petrol cards. 11% of the respondents never reloaded
through cash always using their credit card (Dual Loyalty points is a reason for
using the card for such customers). 62% of the respondents were car owners
compared to only 18% of two wheeler owners. 46% of the respondents had more
than one vehicle.
Though 66% of the respondents mentioned Loyalty points as a reason, only 22%
were aware of the exact Loyalty points. Most of the customers said that
something was better than nothing. 50% mentioned Convenience as a reason,
while 28% mentioned Usage by other family members or Driver as a reason. For

low income group, Convenience was a more important reason than Loyalty
points. For Students, the most important reason was Convenience, whereas
Loyalty points was important to Businessmen. For respondents who did not own
other credit cards, Convenience was very important compared to Credit card
owners who mentioned Usage by other family members as an important reason.
Respondents with multiple vehicles also mentioned Usage by other family
members as an important reason.

From the findings from the marketing research, the following recommendations
are suggested:
1. Loyalty Points Awareness Program is a double edged sword since Light
Users may get disappointed and stop using the card. So, we should rather
emphasize on other benefits like Convenience, Usage by other family
members, accessibility etc.
2. Monthly / Yearly campaigns should be undertaken to keep the customers
excited /
engaged.
3. Club HP Smart1 cards can be sold at HP Speed mart Stores.
4. Students should be an important target segment since they do not own credit
cards.
5. Dealers favorite customers should be targeted.

Appendix 7
Sample Table of Contents
Page
Acknowledgement
Abstract (maximum two pages)
Table of Contents
List of Figures
List of Tables
List of Appendices
List of Abbreviations
I

XXXXXXXXXX
1.1
1.2
1.2.1
1.2.2

II

XXXXXXXXXX
2.1
2.2
2.1.1
2.1.2

III

XXXXXXXXXX
3.1
3.2

Appendix 8
List of Figures
(start from separate page)
Figure No.

Description

Page

__________________________
Appendix 9
List of Tables
(start from separate page)
Table No.

Description

Page

________________________________
Appendix 10
List of Appendices
(start from separate page)
Table No.

Description

Page
________________________________
Appendix 11
Abbreviations
(start from separate page)

Appendix 12
REFERENCE STYLE
BOOKS
One Author
Basu, A. (1963), Consumer Price Index: Theory, Practice and Use in India, Modern Book
Agency, Calcutta.
Two Authors
Singh, M. and Pandya, J.F. (1967), Government Publications of India, Metropolitan Book Co.,
Delhi.
Three Authors
Mote, V.L.; Malya, M. M. and Saha J. (1968), Tables for Capital Investment Analysis, Indian
Institute of Management, Ahmedabad.
Edited Book
Basu, G. (ed.) (1962), Indian Tax Laws and Foreigners Having Investment in India or Having
Business Connections in or with India, Oxford Book & Stationery, Calcutta.
Government Publication
Ministry of Law, Government of India (1960), the Copyright Act, 1957, The Manager of
Publications, Delhi.
Journal Paper
Jain, S.K. (1967), World Class Manufacturing, International Journal of Operations Management,
Vol. 6, No. 12, pp. 11-31.
pp. stands for page number.
Article in a Newspaper
Gandhi, V. P. (1968), Will the Budget Achieve Its Aims? Certain Doubts, The Economic Times,
Mar. 8, pp. 5-6.
Conference Paper
Bhattacharyya, S.K. (1967), Control Techniques and Their Applicability, paper presented at the
Ahmedabad Management Association, Ahmedabad, Nov. 22, pp. 11-17.