01stJan2010

Dear Sir / Madam,

I appreciate the chance to apply about the business analytics position in your esteemed organization. In
particular, I am interested in the business analytics where I can use my experience with the application of
analytics. Much of my work experience is focused on the industry verticals of IT Infrastructure Consulting
Services, GIS, FMCG and I hope to combine this experience with my communications coursework to give
me the well-rounded approach that an analyst/consultant needs. I have around 8+ years experience in
the corporate world.

I have enclosed my resume and believe my academic record reflects my determination and desire to
produce exceptional work on a deadline. My communications and business institutions have given me
both interpersonal and analytical skills. And, I have leadership experience of my sorority and a
postgraduate in Marketing from Alliance Business Academy, Bangalore.

Presently pursuing the Executive Program on Managing Business Decisions (EPMBD) from Indian Institute
Of Management Kolkotta (IIM-C).

Most importantly, I enjoy challenging projects and thrive on responsibility.

Again, I appreciate the chance to apply about the business analytics position in your esteemed
organization. I'll touch base with you after a confirmation on receipt of my resume and discuss if I get an
opportunity for an interview call.

Sincerely yours,
Anil Govindu
ANIL GOVINDU
No:13, 4th Main, 5th Cross, Side to SMC Kalyana, Mantapa, BTM Stage 2, NS Palya, Bangalore 560047;
Contact No: +91 9886016570; Email: aku.erp@gmail.com

To develop skills and expertise for solving multi faceted business problems through a combination of
business analytics, domain expertise and business improvement solutions. Want to be a top professional
by knowing the aforementioned skills inside out and contributing successfully to the organization's
overall goals and objectives.

PROFILE

Close to 8+ years of experience in Presales, Market Research and Business Analysis. Currently managing
the top most IT and ITES companies, for IT Infrastructure end-to-end solutions & services.
An effective and skilled communicator with strong analytical, problem solving & organizational abilities.
Areas of functional expertise include
- Involved in analysis of quantitative research data – need based segmentation analysis
of clients, Conversion model measuring the psychological attachment to a brand,
cluster analysis
- Conducted qualitative expert interviews for various research studies
- Designed questionnaires for expert interviews and in depth primary research studies
- Worked on client research studies understanding client psychology, evaluating market
dynamics
- Involved in writing proposals, concept note and analysis plan
- Business Analysis and Presales
- Coordinating with external agencies (research and design agencies)

Key Competencies
 Market-Research  Business Analysis  Marketing Strategy  Marketing-Planning  Presales

PROFESSIONAL EXPERIENCE
Frontier Business Systems Pvt. Ltd., BANGALORE (ISO 27001:2005 Certified)
Since Apr 2007
Sr Executive

• Indian Market Research:

To track the existing market of FBS in terms of current parameters such as number of unique clients,
repeat buyers, timely buyers, engagement, etc for the Indian markets. To track the client buying
behavior decisions.

• Competitive Analysis:
To analyze FBS-India competing companies in terms of performance, growth rates, NPD’s, etc. and to
provide insights.

• Proposals:
To prepare proposals that highlight the strengths and unique selling propositions of FBS according to the
target audience, for the purpose of quoting client deals for FBS South India. Demographic and
psychographic analysis of FBS users for the particular target audience is performed and compared with
that of other competing companies.

• Primary surveys and Data Analytics:

To develop questionnaires that collect primary information from the sales team, clients of FBS
on their attitudes and feedback; and to perform statistical analysis on the survey data using
PHStat tool and provide key insights. Eg – Client satisfaction survey.

• Giving strategic directions to the sales team for managing the top corporate accounts predominantly
in IT/ITES sectors
• Weaving different parts of a research analysis into an easily comprehensible and actionable story to
the presales team
• Marketing planning, Marketing Communications and strategy to increase share of wallet of corporate
portfolio.
• Key responsibility is to forecast revenues and drive margins of IT Consulting Services & sales cycle
support.
• Own primary accountability as single point of contact and generate opportunities for the ICS
(Infrastructure Consulting Services) business
• Periodical training to the Sales Makers (Inside and Outside Regional Team) on Services roadmaps and
positioning.

Successfully completed consulting projects (market research) for:

• FVGA India – on ‘Agricultural Markets base for IT Infrastructure Solutions’.
• ‘Market opportunities for Dynamic Managed Services Operations, Information Security Services, SUN
Spectrum Support Services and ITIL Services.
• Analysis of IT Infrastructure Products in terms of retail sales (value and volume), the leading players
in a particular market, and retail distribution channels using various macroeconomic parameters,
statistical measures, company annual reports, news feeds and expert interviews collected from
leading players in the market.
• Created an extensive distribution database for the IT Infrastructure Products, Services in the industry
across Karnataka for the period 2007 – 2010 based on primary and secondary research.
• Analysis of IT Infrastructure Products, Services in terms of retail sales value and volume, leading
players and distribution channels

Key Accomplishments
• Successfully achieved the leads of Rs. 3 crores through extensive data analysis
• Distinction of attaining the sales/revenue growth of over 40% growth in a short span of time
• Involved in the project initiation phase of ERP (Warehouse Mgmt and CRM) application

BSI INDIA PVT. LTD, BANGALORE (ISO Certification Body) Apr

2006 – Jan 2007
Business Development Manager
• Provide leadership while planning & conceptualizing various strategies to achieve business goals
aimed towards the growth in business volumes, market share as well as the acquisition, revenue &
profitability enhancement.
• Conceptualized new products based on the scalability, market potential, risks involved & income
potential criteria.
• Defined new products and gather market requirements while setting funding parameters in line with
market expectation and internal parameters for the commercialization of the product and product
development.
• Identified & appointed new channel partners or vendors to enhance the business while providing
them technical guidance over the product. Trained & motivated the team of sales executives on
regular basis to ensure target achievements.
• Identified & developed new accounts for business growth; provided technical guidance over the
products & services offered by the company, maintaining a strong relationship with consultant firms
and cooperation among clients

Key Accomplishments
• Distinction of being the End user Expertise on Salesforce.com (ERP R/3 - CRM Software) – Key
Account Management
• Successfully attained the proven sales growth rate of approximately 25%
PGDM-PDM (MARKETING)  Alliance Business Academy
Jul 2004 – Apr 2006

CADD CENTER, HYDERABAD

Oct 2003 - June 2004
Marketing Consultant
• Successfully formulated various STP strategies for market penetration while identifying the markets &
launching new products
• Making Collaterals, Tie-Up’s, Sales Promotions, improving Public Relations
• Participated in various advertising, presentations, and distribution management to develop sales.

R.M.S.I. PVT LTD., HYDERABAD (ISO 27001:2005 Certified)

Sept 2000 - Aug 2003
Assistant Engineer, GIS (Geographical Information System)

Key Projects on: GIS Consulting, Ongoing projects, Legacy Projects, Market Intelligence, etc.
Clients: OYO Corp-JAPAN, British Geological Survey-UK, Alcatel Telecom-UK

Market Intelligence:

• Handled a team for a major market research for Retail giants in South Eastern states of India on the
Petroleum Sectors (sales of Petrol & Diesel in the R.O.’s) with GIS & GPS technology.
• Conducted various GPS based Field Surveys while processing & integrating the information into the
GIS program. Conducted seminars on study on markets and its influence through latest Technology

GIS Consulting: Parcel Mapping, Telecom, Water Resources

• Identify opportunities for clients to make significant business impact on GIS technology.
• Gather and define business requirements while managing the risks to improve business processes,
thereby contributing to enterprise architecture development from a business needs point of view
through business analysis and map processes .Assist the Systems Integration team to prepare test
plans and test cases for the various testing phases, including User Acceptance Testing and prepared
business process descriptions, use cases and workflow analysis
• Oversee the GIS system utilization; recommended procedures to improve various processes in Quality
Assurance.

BP AGENCIES, BERHAMPUR
Dec 1997 - Sept 2000
Distributor Management
• Instrumental in developing the sales growth rate of approximately 30-35%
• Accountable for handling the sales, distribution of stock alongwith the revenue collection of FMCG
products from local markets

EDUCATIONAL CREDENTIALS

Presently pursuing the Executive Program on Managing Business Decisions (EPMBD) from Indian Institute
Of Management Kolkotta (IIM-C)-2009-10

PGDM-PDM (MARKETING)  Alliance Business Academy

M.SC., GEOLOGY (ECONOMIC GEOLOGY & MIN. DEP. OF INDIA)  Berhampur University
B. SC., GEOLOGY  Berhampur University
Presented a research paper on Retailing: “Retail Mapping for Shopping Malls and
Retail Chain Stores-An Indian Perspective”
Knowledge on SAP Sales & Distribution