BBA 601- Project Management

Course Contents
(i) Project Management- Nature, Scope, Process Elements, Significance And Emergence of Projects,
Project Planning, Developing Project Models through Simulation, Benefits of Project Management.
(ii) Location of Project Site, Working Conditions Development, Plans and Policies of the Government
and the Local Bodies, Elements and Factors Affection Location Decisions, Analysis of Infrastructure
Labour, Raw Material, Transport and Other Factors.
(iii) Capital Expenditure, Importance and Difficulties, Market Demand and Situational Analysis,
Technical Analysis, Financial Analysis.
(iv) Project Implementation and Management: Project Monitoring, and Cost Control System Network
Analysis Resource Scheduling Leveling Crashing of Project Cost, Risk-Firm Risk and Market Risk,
Social Cost Benefit Analysis, Multiple Projects and Constraints, Network Technique for Project
Management.
(v) Different Criteria for Project Appraisal, Project review and Administrative Aspects, Environmental
Appraisal of Projects.
Suggested reading
Bhavesh M Patel
S S Khanka
Prasana Chandra
PCK Rao

- Project Management
- Entrepreneurship Development
- Project Management
- Project Management and Control

BBA 602- Business Ethics and Values

Course Contents
(i) Rule and importance of Business Ethics and Values in Business - Definition of Business ethics
- Impact on Business Policy and Business Strategy - Role of CEO - Impact on the Business
Culture.
(ii) Types of Ethical issues - Bribes - Coercion - Deception - Theft - Unfair Discrimination.
(iii) Ethics internal - Hiring - Employees - Promotions - Discipline - Wages - Job Description Exploitation of employees - Ethics External - Consumers - Fair Prices - False Claim
Advertisements.
(iv) Ethics External - Environment Protection - Natural - Physical - Society - Relationship of Values
and Ethics - Indian Ethos - Impact on the performance.
(v) Social Responsibilities of Business towards Shareholders - employees - customers - dealers vendors - Government - Social Audit
Suggested reading
Peter Madsen & Jay M. Shafritz - Essentials of Business Ethics
Ken Smith and Phil Johnson - Business Ethics and Business Behaviour
Pratley - Essence of Business Ethics - Prentice-Hall Of India

BBA 603- F1 Security Analysis and Portfolio Management

Course Contents
(i)
Principles of Investment Investment Objective Constraints. Fixed and Variable Return,
Securities, Share, Debentures, Government Securities Derivates Commercial Papers.
Different Modes of Investment and Investment Consideration.
(ii)

Security Evaluation-Security Evaluation Model. Fundamental Analysis-Economic, Company

and Industry Analysis, Technical Analysis and Random Walk Hypothesis, Efficient Market
Hypothesis Forms and Tests.

(iii)

The Risk- Return Framework, Types of Risk, Risk, Risk Evaluation, Hedging and
Speculation Calculation of Return, Valuation of Fixed Income Investments and Equity
Shares.

(iv)

Meaning and Importance of Stock Exchanges-Important Provisions Relating to Functioning

of Stock Exchanges under Securities Regulations and Control Act, Latest Development in
Securities Market, Control and SEBI Guidelines.

(v)

Concept of Portfolio- Need, Types of Diversification, Elements of Portfolio Management,

Determining the Expected Risk and Return on Portfolio, Sharpe Model- Significance of
Beta in Portfolio, Capital Asset Pricing Model, Arbitrage Pricing Theory, Portfolio
Investment Strategy

Suggested reading
Security Analysis and Portfolio Management
Security Analysis
Security Analysis and Portfolio Management
Security Analysis and Portfolio Management

Dr. Punitavathey Pandian

Jordan & Fischer
V.K. Bhalla
Prasanna Chandra

BBA 603- F2 Financial Institutions and Services

Course Contents
(i)

Financial System-Introduction, Components, Structure, Features of Indian Financial

System, Deficiencies and Recent Developments.

(ii)

Major Indian Financial Institutions- IDBI, IFCI, ICICI, IRCI, SGC's -Management, Working,
Operations and Performance and Recent Developments.

(iii)

Non Banking Financial Companies- Objectives, Functioning, UTI,LIC,GIC, and Mutual

Funds and Their Role, Investment Policy, performance and Recent developments.

(iv)

Features, Scope and Types of Financial Services, Institutions Providing Financial Services,
Merchant Banking: Nature, function and Organization, SEBI Guidelines relating to
Merchant Bankers.

(v)

Leasing: Nature, Features, Types, Lease Structuring, Lease Agreement, funding of Lease,
Hire Purchase: Financial and legal evaluation. Bills Discounting Scheme: Meaning,
Mechanism, Features, and Types, Factoring: Meaning and concept. Venture Capital Funds

Suggested Readings
Financial Institution and Market
S.M. Bhole
Indian Financial Theory and Practice
M Y Khan
Management of Indian Financial Institutions Srivastava, R M
Indian Financial Syatem
S Machirajju

BBA 603- M1 International Marketing Management

Course Contents
(i)

Introduction to International Marketing: Basic Concept and the Environment, Difference

between Domestic Marketing and International Marketing, Scanning of International
Marketing Environment, Scope and Size of International Marketing.

(ii)

International Marketing Selection and Segmentation, entry options and Strategies,

International Marketing Planning, Coordination and Control.

(iii)

International Product Policy and Planning, Product Development, Product Life Cycle.

(iv)

International Pricing Policy, Pricing Objectives, Determination Pricing Policy and Pricing
Strategy.

(v)

International Distribution Channels, Selection and Management of Distribution Channels,

International Promotion. Marketing Communication, Developing Promotional Mix for
Foreign Markets.

Suggested Readings
Leighton
Keegan
Kriplani
John Fayer

- International Marketing-Text and Cases

- Managing global Marketing
- International Marketing Management
- International Marketing

BBA 603- M2 Customer Relations Management

Course Contents
(i) CRM concepts: Acquiring customers, customer loyalty, and optimizing customer relationships.
CRM defined: success factors, the three levels of Service/ Sales Profiling, Service Level Agreements
(SLAs), creating and managing effective SLAs.
(ii) CRM in Marketing: One-to-one Relationship Marketing, Cross Selling & Up Selling, Customer
Retention, Behaviour Prediction, Customer Profitability & Value Modeling, Channel Optimization,
Event-based marketing. CRM and Customer Service
(iii) E-Commerce and Customer Relationships on the Internet, Enterprise Resource Planning (ERP),
Supply Chain Management (SCM), Supplier Relationship Management (SRM), Partner relationship
Management (PRM).
(iv) Analytical CRM: Managing and sharing customer data - Customer information databases, Ethics
and legalities of data use. Data Warehousing and Data Mining concepts.
(v) CRM Implementation: Defining success factors, preparing a business plan - requirements,
justification, processes, managing customer relationships: conflict, complacency, Resetting the CRM
strategy. Selling CRM .internally: CRM development Team, Scoping and prioritizing, Development
and delivery, Measurement.
Suggested Readings
Stanley A.Brown: Customer Relationship Management,
Ltd.
Jagdish Seth, et al: Customer Relationship Management
Shajhan; Relationship Marketing, TMH

John

Wiley

&

Sons,

Canada,

BBA 603- H1 ORGANIZATIONAL CHANGE & DEVELOPMENT

Course Contents
i Organizational Change- Concept,
Forces
demand
organizational changeExternal and Internal, Recognizing the need for change, problem diagnosis,
identifying alternate change techniques.
ii Resistance to change- Managing
e n f o r c i n g organizational change.

resistance

to

change,

the

process

of

iii

Managing Change- Managing Change and Transformation: Planning, Creating the

support system, managing the transition.

iv

Organization restructuring- reorganizing work activities, strategies,

oriented strategies, competitor and customer oriented strategies.

process

v Organizational
change
and
process
Consultation,
Organization
Development, OD process, OD Interventions, Action Research orientation,
Evaluating OD Effectiveness. Managers as change agents.

Suggested Readings
Approaches to Training & Development-Dugan Laird, Addison Wesley
Evaluating Training effectiveness-Brandly, Mc Graw Hill
Training & Development-Udai Pareek, Mc Graw Hill
Training for development, Lyton & Pareek, Sage

BBA 603- H2 Performance Management

Course Contents
i Performance Management (PM) Conceptual Frame Work, Introduction to Performance
Management, nature, scope, importance, process of Performance Management.
ii Link between Performance Management and Performance Appraisal, Benefits
of Performance Management, Performance Planning,
Role Analysis and
Evaluating Performance Management.
iii Performance
Appraisal
&
Potential
Appraisal, Meaning
of Performance
appraisal, methods and approaches of performance appraisal, Designing
appraisal for better results, Performance Appraisal interview.
iv Performance Management Application & Improvement, Performance Management and
various aspects like development and pay, Performance Management in practice,
Analyzing performance problems.
v Competency Mapping, 360 feedback, Assessment centers, performance reviews,
coaching and counseling. Performance Management in Manufacturing, Services
and IT Sector, Strategies for improving performance.

Suggested Readings
Mullick
- Labour Laws
Sinha,GP
- Industrial Relations and Labour Legislation in India.
Zahiruddin
- Labour Welfare laws
Saharay HK
- Industial and Labour Lawas of India
Srivastava
- Industrial Relations and Labour laws