Coatings Word May 2013

LUXAN the 3rd Dimension for Surfaces.
The synthetic pearlescent LUXAN pigments are based on borosilicate glass. Like a polished diamond, they show an
exceptional, three-dimensional light reflection and brightness. LUXAN attracts everyones attention: The unique
sparkle is impressive, especially compared with conventional pearl pigments. LUXAN provides your coatings with
the very special touch. LUXAN CFX as the stabilized product variant of LUXAN is a combination of the brilliant optical characteristics of the LUXAN series with additional functional advantages, such as ideal weather and chemical
resistance and excellent intercoat adhesion. ECKART Take the brilliant way.
www.eckart.net
Please visit us at Anafapyt Latin American Coatings Show Mexico City June 10 12, 2013
For further information please contact
ECKART America Corporation 4101 Camp Ground Road Louisville, Kentucky 40211 USA
Tel +1 502 775-4241 Fax +1 502 775-4249 Toll-free 877 754 0001 info.eckart.america.ky@altana.com
10 2013
Discover life
IN ALL ITS COATINGS.

PrOduCTS ThAT brING exTrAOrdINAry quALITIeS ANd COLOr
TO SurfACeS, PAINTS ANd COATINGS.
Clariant improves automotive, decorative and industrial coatings

with high-performance additives, luminous pigments and outstanding
innovations. This is how we make modern paints and coatings not only
safer, but also significantly more colorful and long-lasting.
www.clariant.com
clariant products make surfaces

colorful and resistant, for example
against corrosion or UV light.
May 2013 Vol. 18, No. 5 Table of Contents
26
Photo courtesy of AkzoNobel Aerospace Coatings
Aerospace Coatings Market
30
34
Color Trends
Biocides, Fungicides and Algicides Directory
COLUMNS
International Coatings Scene ............................... 18

Europe Coatings Companies Shift Strategy From
Products to Market Segments
Latin America Mexicos UV Stabilizer Demand Rises
Africa Road Construction Fuels Growth of Trafc
Safety Solutions in Kenya
Business Corner ................................................... 24

Keys to Successful Consulting
DEPARTMENTS
Editors Page.......................................................... 6
As We Go ............................................................... 7
Fresh Paint ............................................................. 8
Patents ................................................................. 13
Market Reports ................................................... 14
New Products ...................................................... 17
Industry News ...................................................... 36
Suppliers Corner ................................................. 38
People.................................................................. 39
Meetings .............................................................. 40
Final Coat............................................................. 42
ADVERTISING SECTIONS
Classified Ads....................................................... 41
Advertising Index................................................. 41
COATINGS WORLD (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553.
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May 2013
www.coatingsworld.com
Coatings World | 5
Editors Page
Aerospace Coatings,
Color Trends and Much
More
he May issue of Coatings World covers a diverse range of coatings-related issues. For the Aerospace Coatings Market (page
26) article we interviewed industry leaders, PPG and AkzoNobel.
The companies reported that airline mergers and changes in business models will continue to be major drivers to the aerospace coatings market.
Additionally, with fuel costs contributing to approximately one third of airlines operating costs, airlines are always looking for ways to save money.
Reducing weight is one way and this can be done by reducing the number
of layers of paint on an aircraft. Consequently, aerospace companies are
continuously working to develop innovative products with reduced weight,
faster application times, longer service life and increased functionality.
Color Trends(page 30) examines the top paint companies color
trend predictions. Contributing editor, Dave Savastano, takes a look at
what the color experts at some of the leading paint and coatings companies
are touting as this seasons next hot color. From metallics and earth tones
to greens, blues and yellows, experts say there are colors for everyone.
Some readers may have noticed an addition to our International
Coatings Scene columns. We are pleased to welcome Shem Oirere to our
roster. He will be writing a bi-monthly column covering the coatings market in Africa. In this months column, Road Construction Fuels Growth of
Traffic Safety Solutions in Kenya, he reports on growing opportunities for
paint and coatings manufacturers in Kenya as a result of road expansion
and improvement programs to accommodate increasing cargo and passenger traffic volumes and improve safety on the roads. This improvement
initiative means an increased need for road marking paints, road studs,
pavement markers and new partnerships to achieve quality and safer roads.
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Michael Del Purgatorio
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INTERNATIONALCORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
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EDITORIALADVISORYBOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
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6 | Coatings World www.coatingsworld.com
May 2013
As We Go To Press
ACA Issues Call for Papers

The American Coatings Association
is seeking abstract submissions for its
fall Advancements in Coatings Series
(ACSeries) conferences: International
Marine
and
Offshore
Coatings
Conference, to be held Sept. 24-25, 2013
at the Sheraton Inner Harbor in Baltimore,

Maryland; and the Coating Wood and
Wood Composites Conference, to be held
Oct. 29-30, 2013 at the Omni Hotel in
Charlotte, North Carolina.
ACSeries International Marine and
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AkzoNobel Aerospace Coatings....................................................................... 26

AkzoNobel................................................................................................... 8, 30
Basco Paints.................................................................................................... 22
BASF............................................................................................................ 8, 30
Behr............................................................................................................. 8, 30
Benjamin Moore.......................................................................................... 8, 30
CeralUSA........................................................................................................... 8
Crown Berger................................................................................................... 22
Diamond Vogel................................................................................................ 17
Dunn Edwards................................................................................................. 17
H.B. Fuller....................................................................................................... 17
HempShield........................................................................................................ 8
PPG Aerospace Coatings.................................................................................. 26
PPG.............................................................................................................. 8, 30
Sherwin Williams..................................................................................17, 20, 30
Tnemec............................................................................................................ 42
Valspar......................................................................................................... 8, 30
May 2013 www.coatingsworld.com
Offshore Coatings Conference will provide a forum for discussion of cuttingedge technologies and best management
practices for the regulation of protective
offshore and marine coatings.
The International Marine and Offshore
Coatings Conference draws professionals
who research, develop, specify or use coatings, as well as coatings manufacturers,
end-users and sales personnel.
ACSeries Coating Wood and Wood
Composites Conference will offer a comprehensive examination of the wood
coatings industry for professionals who
research, develop or specify wood coatings. This conference will provide attendees with opportunities to meet peers with
similar interests, establish new contacts,
and discuss practical solutions to wood
coatings use and formulation.
For more information go to www.
paint.org or contact Starsha Valentine at
svalentine@paint.org.
Court Decision Protects

BASFs Intellectual Property
The Australian High Court recently announced its decision to uphold findings
that SNF has infringed BASFs Rheomax
ETD patents and that those patents are
valid. The decision marks the end of proceedings in Australia, which commenced
in 2008.
Steffen Kudis, head of BASFs Global
Water, Oilfield and Mining Solutions businesses, said, BASF is committed to providing customers with innovative, effective
technologies and solutions. To achieve
this, BASF must be able to protect its investment in years of research and development and intellectual property rights.
The Rheomax ETD Technology is
part of BASFs innovative solutions for
Tailings Management. ETD (Enhanced
Tailings Disposal) is a method of tailings
management in which novel technology
is used to change and control the structural and drainage properties of mineral
processing residues. CW
Coatings World | 7
Fresh Paint
Dates Set, Judges Named

for Benjamin Moore Hue Awards
Benjamin Moore has issued its Hue

Awards Call for Entries. The competition, now in its 6th year, recognizes
exceptional use
of color in architecture and
interior design,
and will begin
accepting submissions April
15, 2013, with
a July 12th
deadline. There
is no fee to
enter;
downloadable entry
forms and instructions are
available at www.benjaminmoore.
com or can be found in Nuance, the
companys online publication for the
A+D community. Since establishing
the Hue Awards in 2005, Benjamin
Moore has presented more than
$160,000 in prize money to the design profession in categories that include Residential Interiors, Residential
Exteriors, Contract Interiors and
Contract Exteriors. Additionally, there
is a Lifetime Achievement Award,
plus past years have seen the presentation of discretionary awards for
Social Responsibility and also one for
Restoration and Preservation.
A $5,000 cash prize goes to each
honoree along with a Huey mouthblown crystal sculpture.
The Hue Award judges who will
meet in mid-October to review entries
also have been named. The group includes: Eve Ashcraft, architectural color
consultant; Brian Gluckstein, Torontobased interior designer and CEO,
GlucksteinDesign and GlucksteinHome;
Murray Moss, design entrepreneur and
founder of Moss design gallery; Chee
Pearlman, design curator and founder
of Chee Company; and Susanne Slesin,
publisher/editorial director, Pointed
Leaf Press and well-known former design journalist.

The prestige attached to the Benjamin
Moore Hue Awards since its inception is
owing to the extraordinary experience
and stature of the individuals who serve as
judges, said David Melanon, Benjamin
Moores chief marketing officer. The
panelists who have accepted to serve for
year six of Huey are towering figures in
the world of design. In addition to their
collective enthusiasm for the program,
they each bring great insight and perspective, and Benjamin Moore is grateful for
their commitment to this initiative.
Valspar Paint Launches

New Multi-Platform, FullyIntegrated Advertising
Campaign
Valspar Paint recently launched a new
multi-platform, fully-integrated advertising campaign supporting the extension of
the Valspar Love Your Color Guarantee,
their unique color assurance program
offers a complimentary
replacement
color to anyone who does
not absolutely
love their first
color choice.
The
new
advertising campaign stars two chameleons
Val and Jon in live-action and 3D animation
who embark on their own journey of change
and improvement by using their natural ability to change color to help choose the right
color palette for their home. Tapping into
the love your color, or change your color
theme offered via the Valspar Love Your
Color Guarantee, the campaign reinforces
the brands commitment to helping everyone
connect to the power in color and underscores how easy it is to find the right color
and transform any space.
The new 30- and 15-second television spots called Choices will run on a
diverse mix of programming across major

broadcast and cable networks. The program will be supported by advertisements
featured in national print home and lifestyle publications, in addition to digital
and radio components.
Print advertisements will begin running in May issues of Better Homes
and Gardens, Country Living, HGTV
Magazine, House Beautiful, Real Simple
and Traditional Home. Digital and radio
components, as well as signage in Lowes
stores nationwide, will complement the
commercial launch.
Valspar is also supporting the extension through social media with the
Valspar Color Project, an online video
series featuring celebrity couples sharing
their color transformation stories, benefitting Habitat for Humanity.
Hemp Shield Appoints

Kendall Marketing Service
to Lead Products National
Rollout
Hemp Shield, an Oregon-based manufacturer of wood stain and sealers has
announced the appointment of Kendall
Marketing Services for the products
national marketing rollout of a new
generation of stains and sealers. KMS
will provide both strategic market
planning and national sales coverage.
Hemp Shield is one of the first stain and
sealer coatings made with 100% pure
Hemp Oil.
According to KMS, Hemp Shield represents an exciting new generation of
building products made from industrial
hemp, which will revolutionize the way
many products are manufactured.
Kendall said the national rollout
will include national advertising in both
consumer and building trade publications, along with national sales support
through a consortium of leading sales organizations throughout the United States
that bring a great deal of experience in
introducing new products.
May 2013
CeralUSA LLC, a manufacturer of environmentally friendly coatings for the

aerospace, power generation, and oil
and gas industries, announced that its
Quality Management System was recently audited and found to be in full compliance with the International Standards
Organization (ISO) 9001:2008 quality
system standard. This compliance follows
an extensive audit of CeralUSAs Sales,
Design and Development, Procurement,
Production, and Quality processes. The
Moore Norman Technology Centers
certified ISO auditors deemed these processes along with CeralUSAs internal
documentation fully compliant.
The ISO 9001:2008 standard mandates Quality Management System
(QMS) requirements that guide an organizations actions for meeting and improving upon customer satisfaction and
quality requirements. By establishing a
compliant QMS system, CeralUSA has
the process in place to continuously improve service and quality.
As a young, fast growing company,
CeralUSA has always had outstanding
fundamentals in the eyes of many business leaders, said Suzanne Bodger, managing partner of CeralUSA. With this
letter of compliance, our customers can
be confident that CeralUSA is dedicated
to maintaining the highest level of efficiency and responsiveness, with the ultimate goal of 100% customer satisfaction.
We regard our ISO compliance as only
the first in a line of benchmarks we intend
to achieve this year.
AkzoNobel Brings Lets

Colour Project to Ashington
A team from AkzoNobel visited
Northumberland College in Ashington,
U.K. to celebrate a new mural, painted
as part of the Lets Colour initiative run
by the global paints and coatings company, in association with Groundwork
North East.
AkzoNobel provided paint, materials
and equipment for students at the college who designed and painted a huge
four-by-eight meter mural on the south
side of the main building, the tallest in
Ashington. The college is just a mile from

AkzoNobels state-of-the-art 100m
manufacturing plant, which is currently
under construction, and due to commence operations in 2014.
Student Jade McCormack was present to celebrate the official unveiling of
her design, which was inspired by the
Woodhorn Colliery cutter and pit wheel,
and includes the Northumberland flag
colors as the basis for the background.
McCormack was joined by the painting and decorating students who brought
the design to life, as well as staff from
the college, local MP Ian Lavery, councillors from Ashington Town Council
and Northumberland County Council,
and employees from AkzoNobels nearby manufacturing site. Also joining the
celebrations was the Dulux Dog, representing one of AkzoNobels best-known
U.K. brands.
BehrPro Donates Product,

Provides Volunteers to
Repaint 9/11 Tribute Center
BehrPro, the professional products
and services division of Behr Process
Corporation, recently donated 160 gallons of Behr Premium Plus Ultra paint,
and painting supplies, to the 9/11 Tribute
Center, a non-profit organization. In addition, more than 20 local BehrPro employee volunteers helped to repaint the
organizations New York City lower level
gallery. Initiated through the companys
Behr
Cares programwhich aims to
create a positive difference in local communities through fundraising, donations
and community servicevolunteers repainted the organizations museum that
was in need of restoration.
Were extremely thankful to the
BehrPro volunteer team for donating not
only high-quality paint but committing
to help our organization and mission by
dedicating their time and painting expertise, said Jennifer Adams, chief executive officer of the 9/11 Tribute Center.
Their efforts have refreshed the environment and brightened our staff and
local volunteers.
Behr Premium Plus Ultra a paint
and primer in oneenabled the volunteer
team to repaint multiple rooms, including
Fresh Paint
CeralUSA Announces ISO

9001:2008 Compliance
the basement area, and wall trim

in one day. In addition to providing a time efficient, durable coating, the dual-action paint helped
to seal and protect both uncoated and
previously painted surfaces.
One of the guiding principles of the
Behr culture is to do the right thing. We
believe wholeheartedly in this core value
and it has allowed us to create opportunities for our employees to make a positive
impact in local communities, said Colin
Jaffe, senior vice president of operations
for professional products and services
at Behr. We support the 9/11 Tribute
Centers mission and its been our honor
to help beautify the organizations office.
The 9/11 Tribute Center offers visitors
to the World Trade Center site a place
where they can connect with people from
the September 11 community. Through
walking tours, exhibits and programs,
the 9/11 Tribute Center offers Person
to Person History, linking visitors with
the historic events and those who experienced them.
Several PPG Products

Receive Greenguard
Certification
Nine products from PPG Industries architectural coatings business recently received Greenguard Certification, aiming
to protect human health through reduced
air-quality effects and reduced chemical
exposure.
The certification process, supported by
the Greenguard Environmental Institute,
helps manufacturers create interior products and materials that have low chemical
emissions, reducing impact on air quality
while the products are used. Certifications
in several program segments help buyers
identify and trust brands and products to
use for important projects.
The following products recently received Greenguard Certification for the
Indoor Air Quality and Children and
Schools programs:

Seal Grop Interior/Exterior Acrylic
Universal Primer/Sealer
This product is especially formulated to block most stains water,
smoke, ink, marker, and tannin. It has
Coatings World | 9
Fresh Paint
exceptional adhesion to glossy

surfaces and can be used as a
whole-house primer.
PPG Speedhide Interior Enamel

Eggshell Latex
This product is an economical solution
for both commercial maintenance and
new construction. This low-VOC (volatile organic compound), low-odor paint
enables an occupied space to be painted
while delivering the durable product performance required.

PPG Speedhide Interior Semi-Gloss
Acrylic Latex
This product is an economical solution for both commercial maintenance
and new construction. This low-VOC,
low odor paint enables an occupied space
to be painted while delivering the durable
product performance required.
Pitt-Glaze WB1 Interior Eggshell PreCatalyzed Waterborne Acrylic Epoxy
This product is a one-component
acrylic epoxy eggshell coating for interior use in commercial, institutional
and light industrial environments. It is

a low-odor replacement for traditional
two-component acrylic epoxy products
providing a recoatable impact- and mildew-resistant finish.
Pitt-Glaze WB1 Interior Semi-Gloss
Pre-Catalyzed Waterborne Acrylic
Epoxy
This product is a one-component
acrylic epoxy semi-gloss coating for interior use in commercial, institutional
and light industrial environments. It is
a low-odor replacement for traditional
two-component acrylic epoxy products
providing a recoatable impact- and mildew-resistant finish.
Speedhide Super Tech WB Interior
100% Acrylic Dry-Fog Flat Latex
This product is a premium, fastdrying, low-VOC flat designed for interior ceilings and overhead surfaces.
With its excellent adhesion to a variety
of substrates, this low-odor dry-fog is
formulated to have excellent flash rust
resistance.
Speedhide Super Tech WB Interior
100% Acrylic Dry-Fog Semi-Gloss

Latex
This product is a premium, fast-drying,
low-VOC semi-gloss designed for interior
ceilings and overhead surfaces. With its excellent adhesion to a variety of substrates,
this low-odor dry-fog is formulated to
have excellent flash rust resistance.
Pitt-Tech Plus Interior/Exterior DTM
Industrial Primer
This product is an easy-to-use,
100-percent acrylic waterborne primer
recommended for use on properly prepared interior or exterior metal surfaces
for maintenance or new commercial
construction in light to moderate industrial climates.
Pitt-Tech Plus Interior/Exterior SemiGloss DTM Industrial Enamel
This product is a 100-percent
acrylic semi-gloss waterborne coating
developed for direct-to-metal applications. It offers superior protection
while providing excellent color and
gloss retention.
The Greenguard Indoor Air Quality
Sherwin-Williams Doni Riddle Wins John D. Keane Award of Merit for Outstanding Leadership in
Protective and Marine Coatings
William Doni Riddle of the
Sherwin-Williams Company was
awarded the John D. Keane
Award of Merit by the Society
for Protective Coatings (SSPC).
The award recognizes outstanding leadership and significant
contributions to the development of the protective coatings
industry and SSPC.
The John D. Keane award
is one of the most prestigious
recognitions that SSPC Board
of Governors presents, and it is
not given every year, said Bill Shoup, SSPCs executive director. It is awarded to those individuals who have shown dedication to SSPC and the coatings industry in general. Doni
Riddle has contributed for many years and in many ways, not
only as a member of the Board of Governors and our association president, but also in promoting the organizations
growth and recognition. He continues to do this on a regular
basis by sharing his knowledge of coatings and the coatings

market to expand and make coatings the method of choice
for corrosion control.
The honor was recently awarded at SSPCs annual event in
San Antonio, Texas. Riddle is on the Board of Directors for the
International Association Of Corrosion Engineers (NACE) Foundation Board, and he has more than three decades of technical
service in the coatings business. He has been with the SherwinWilliams Company, North Americas largest manufacturer and
retailer of paints and coatings, for 24 years.
Riddle, vice president of global strategic accounts for the
Protective and Marine Coatings Division, is responsible for
global sales within the companys Global Finishes Group. The
Group provides products and services for markets that include
bridge and highway; food and beverage; marine, oil and gas,
steel fabrication; water and wastewater, and industrial flooring,
among others.
Riddle, a 1982 graduate of the University of Texas in Austin,
has served as Past President on the Board of Directors for SSPC.
He is a current member of the American Water Works Association (AWWA) and NACE where he serves on the NACE Foundation Board of Directors.
May 2013
William Skip Leonard

Awarded RCMAs Industry
Statesman Award
The Roof Coatings Manufacturers
Association (RCMA) recently awarded William Skip Leonard of Henry
Company, with the Industry Statesman
Award at this years RCMA Annual
Meeting at the Rosen Shingle Creek
Hotel in Orlando, Florida. Leonard is the
9th recipient of the Industry Statesman
Award, a discretionary distinction only
designated when deemed appropriate.
The Industry Statesman Award recognizes its honoree for special efforts
on behalf of the RCMA in advancing
the roof coatings industry, and only on
several occasions since the awards inception in 1994 has the RCMA identified a member deserving of this peer
recognition. Industry Statesman Award
recipients are honored for outstanding
interest and activism in promoting the
roof coatings industry and exemplary
efforts to achieve significant advancements through the implementation of
new technical programming, regulatory
or governmental affairs incentives, research activities, technical publications,
and RCMA and industry involvement.
Leonard joined Henry Company in
1999 as director of technical service.
Throughout his tenure, Leonards strong
technical background has made him an
invaluable resource for a variety of activities and projects within the company and
the industry.
His broad background in roofing, waterproofing and air barriers and his active memberships in RCMA, the Asphalt
Roofing Manufacturers Association
(ARMA), RCI, Inc., and the Reflective
Roof Coatings Institute (RRCI) make
him a leading voice of the industry. Prior
to joining the Henry Company, Leonard
served as regional commercial sales manager for TAMKO Roofing Products, and
sales manager at Gulf States Asphalt
Company and GS Roofing Products
(Flinktkote Co.).
Leonard currently serves as a consultant to the Henry Company. Vice president of the RCMA, Leonard was the
recipient of the 2010 Martin A. Davis
Industry Leadership Award, the highest
honor bestowed by the Roof Coatings
Manufacturers Association.
PPG Names Gipe

Automotive Platinum
Distributor
Fresh Paint
Certification Program showcases products in office environments and indoor

spaces that meet strict chemical emissions
limits and contribute to healthy interiors.
The Greenguard Children and Schools
Certification Program supports products
used in schools, day care centers and
other environments for children. These
certified materials and products meet
strict criteria and are referenced by both
the Collaborative for High Performance
Schools (CHPS) and the LEED Building
Rating System.
These
products
join
existing
Greenguard Certified PPG product lines
of Speedhide zero and Pure Performance
paints. These products are available
at most retail locations of the PPG
Pittsburgh Paints and PPG Porter Paints
brands as well as at independent dealers.
To learn more about these products, visit
www.ppgpro.com.
Gipe Automotive, Inc., has

been named the PPG 2012 Platinum
Distributor of the Year. The announcement was made by Bob Wenzinger, director of the PPG Platinum Distributor
program, during the awards banquet at the annual PPG Platinum
Distributor Conference.
Wenzinger and Greg Benckart, vice
president, PPG Automotive Refinish
Americas, presented the award to Gipe
Automotive president Tom Gipe.
It is always a pleasure to recognize
the Platinum Distributor of the Year, and
this year is no exception, said Wenzinger.
Gipe Automotive has been an outstanding, customer service-oriented PPG distributor for years and deserves to be
honored for its growth and success and
the contribution it has made to supporting the PPG brand, our products and most
important, its customers. We are proud to
recognize the Gipe team tonight.
Tom Gipe accepted the award with
key members of his management team
who were also in attendance at this years
esteemed event.
To be named Platinum Distributor
of the Year is quite a surprise and very
humbling, said Gipe. Im accepting the award on behalf of our entire
company. Im happy for all the people
at Gipe Automotive. Theyre top quality, great to work with and the reason
weve received this honor. We all focus
on the success of our customers; thats
the key to our success. I thank PPG for
Coatings World | 11
Fresh Paint
recognizing Gipe Automotive.

Gipe Automotive, a fourthgeneration family-owned auto
paint and parts supplier based
in Owensboro, Kentucky, has been in
business since 1931. The company has
82 employees across its two warehouses and 11 sales locations in Kentucky
and Indiana. Gipe Automotive became
a single-line PPG distributor in 1988
and a PPG Platinum distributor in
1995. The company has been heavily
involved with the PPG MVP program
and has taken advantage of PPGs
many support and training programs.
Although not located in a mandatory
low-VOC area, Gipe Automotive is encouraging and assisting its customers
to convert to PPG waterborne products
with Envirobase High Performance,
now the companys top-selling refinish
system.
The PPG Platinum Distributor program began in 1995 as a loyalty and
support initiative for PPG single-line
distributors, with the ultimate goal
of providing exceptional service and
benefits for PPG refinish customers.
The program delivers competitive advantages to its participants by aligning
the technology, training, and customer
support of PPG with the entrepreneurship, customer awareness, local market
knowledge and service capability of
the independent distributor.
General Motors Names BASF

2012 Supplier of the Year
For the ninth time in the past 11 years,
BASF has received General Motors (GM)
Supplier of the Year Award.
Beate Ehle, president market and business development BASF North America and
Joe Schmondiuk, vice president of global
accounts BASF Corporation, accepted the
award on behalf of the companys Coatings
Division during GMs annual awards ceremony at the Charles H. Wright Museum
of African American History in Detroit, MI.
We are honored to have once more
earned this recognition from GM. It demonstrates the great commitment and capability of our team to offer the innovative
solutions that GM needs, said Ehle.
BASF views GM as a key partner
in the automotive industry and we are
pleased that we were able to support
them on key product launches in 2012
including the 2013 Cadillac XTS and the
2013 Cadillac ATS, said Schmondiuk.
BASFs Coatings Division supports
GM by combining modern paint processes
with special effect pigments and technologies. BASF offers a broad array of color solutions and development capabilities that
enable carmakers to improve productivity
and environmental performance.
BASF helped play a critical role in
GMs success in 2012 through their dedication and commitment to consistently exceed our expectations by being innovative,
From left to right: Greg DeCamp, PPG general manager sales and marketing, automotive refinish USCS; Jay
Eberlin, refinish sales manager, Gipe Automotive; Tom Gipe, president, Gipe Automotive; Alex Gipe, business
development director, Gipe Automotive; Greg Benckart, PPG vice president, Automotive Refinish Americas.
delivering high quality products and services on time and by creating outstanding
value, said Grace Lieblein, GM vice president, Global Purchasing and Supply Chain.
We are thrilled to recognize BASF, who we
consider to be a world-class supplier.
Eastern Michigan University

and Toyota Technical
Center Receive Patents
for Automotive Coating
Technologies
Dr. Jamil Baghdachi, a professor who specializes in polymers and coatings in the
School of Engineering Technology at Eastern
Michigan University has been named a coinventor on three patents by the U.S. Patent
and Trademark Office. Baghdachi is one
of three faculty members at the Coatings
Research Institute at the University.
The patented technologies are the result
of collaborative research between Baghdachi
and engineers at the Toyota Technical Center,
a division of Toyota Motor Engineering and
Manufacturing North America.
Toyota is proud to collaborate with
Eastern Michigan for the advancement of
coatings technologies, said Seiya Nakao,
president, the Toyota Technical Center.
The real value of collaborative research
projects like this and others is reinforcing
our focus to drive new innovations and
understandings that will benefit not just
Toyota drivers but everyone on the road.
The technologies, jointly owned by
Toyota and Eastern Michigan University,
relate to self-stratifying automotive coatings. More specifically, the patented technologies relate to coating formulations that
self-stratify into, for example, a base layer
and a top layer, which could streamline the
coating process and reduce manufacturing
costs. The technologies also control the location of pigments within self-stratifying or
self-layering coating compositions.
The aim of emerging technologies in
coatings are to introduce sustainable multifunctional products, while improving the
economy of the application, said Baghdachi.
One-step processed coatings that separate
into functional layers upon curing or drying
can be regarded as a sustainable process that
reduces hazardous materials emissions, conserves energy, and improves the economy of
coating applications. CW
May 2013
US 8,217,114 B2
Kansai Paint Co. has been granted a patent
for an aqueous coating resin composition
comprised of a water-dispersible nonionic
resin (A) and a water-dispersible anionic
core-shell resin (B), characterized in that the
water-dispersible nonionic resin (A) contains a polyoxyalkylene group-containing
polymerizable unsaturated monomer (a1)
at 5%-50% mass of the total polymerizable unsaturated monomer used for production of the resin (A) wherein the resin
contains no ionic functional groups and
contains both a polymerizable unsaturated
monomer with a C4 and greater hydrocarbon group and a hydroxyl-containing
polymerizable unsaturated monomer as
copolymerizable components, and the water-dispersible anionic core-shell resin (B)
contains an anionic group in the resin.
Sun Chemical Patents

Magnetic Pigments
U.S. 8,211,225 B2
Sun Chemical Corp. has been awarded a
patent for a pigment comprised of a substrate and a layer, wherein the layer has
regions of y-Fe2O3 and a-Fe2O3, wherein the region of y-Fe2O3 is further from
the substrate than the region of a-Fe2O3.
DuPont Patents Aqueous

Pigment Dispersions
U.S. 8,211,970 B2
E I du Pont de Nemours and Company
has been granted a patent for an aqueous pigment dispersion comprised of at
least one dispersed carbon black pigment,
an aqueous carrier and at least one copolymer. The copolymer is prepared by
polymerization of 10%-90% by weight
of at least one macromonomer (1) having a terminal olefinic unsaturation in the
presence of cobalt chain transfer agent,
and 90%-10% by weight of a mixture
of olefinically unsaturated monomers (2),
wherein the percent by weight are based
on the total amount of the copolymer and
add up to 100% by weight, and wherein
the at least one macromonomer (1) is

comprised of 1a) 5%-100% by weight of
at least one polymerized acid functional
unsaturated monomer, 1b) optionally at
least one polymerized hydroxy functional
unsaturated monomer, 1c) and optionally
at least one polymerized olefinically unsaturated monomer different from monomers 1a) and 1b), and wherein the mixture
of olefinically unsaturated monomers (2)
is comprised of 2a) 5%-80% by weight
of at least one unsaturated vinyl aromatic
monomer, 2b) 5%-50% by weight of at
least one vinyl monomer with at least
one polar heterocyclic group with a 5
or 6 membered ring, containing at least
one ring nitrogen atom which is not
connected to a hydrogen atom, 2c) and
optionally at least one olefinically unsaturated monomer different from monomers 2a) and 2b), wherein the percent
by weight of component 1a) are based
on the total amount of macromonomer
(1) and the percent by weight of components 2a, 2b and 2c are based on the total amount of the mixture of olefinically
unsaturated monomers (2) and add up to
100% by weight.
Boeing Patents System

for Applying AbrasionResistant Coating
U.S. 8,206,794 B2
The Boeing Company has obtained a patent for a method for applying a silicon oxycarbide coating onto a substrate comprised
of the steps of introducing a shielding gas
and a plasma-source gas to an atmospheric
plasma device to generate an atmospheric
plasma; introducing a cyclic organosiloxane precursor to the atmospheric plasma,
the cyclic organosiloxane precursor being
carried by a carrier gas; and while the cyclic
organosiloxane precursor is being introduced to the atmospheric plasma, positioning the substrate relative to the atmospheric
plasma device such that the atmospheric
plasma deposits the silicon oxy-carbide
coating onto the substrate.
Patents
Kansai Paint Patents Aqueous Coating Resin

Protective Coatings for
High Strength Steel
U.S. 8,206,791 B2
Texas Research International, Inc. has been
granted a patent for a process for coating a
metallic surface of an aircraft comprised of
applying a composition that polymerizes
to form a polyurea wherein the polyurea is
formed from an A-side and a B-side, where
the weight percents of components for the
A-side are: 30%-65% of polyisocyanate;
from 15%-70% a polytetramethylene ether
glycol; diluent, 0%-20%; where the weight
percents of components for the B-side are:
from 35%-405 of one or more diamines;
from 205-70% of one or more amine terminated polyether polyols, and wherein the
polyurea has a tensile strength of more than
3500 psi and at least 700% elongation.
Arch Chemicals Patents

Biocides Enhanced by
Silver, Copper or Zinc Ions
U.S. 8,206,732 B2
Arch Chemicals has been awarded a patent for a method of inhibiting the growth
of microorganisms by the step of contacting the microorganisms with an antimicrobial composition comprised of a pyrithione
salt selected from the group consisting of
sodium pyrithione, zinc pyrithione, copper
pyrithione, and combinations thereof; and a
copper source selected from the group consisting of copper salts, copper oxides, copper
hydroxides, copper metals, and combinations thereof; wherein the weight ratio of the
copper source to the pyrithione salt is in the
range from 1:100-1:1, and wherein the antimicrobial composition has an enhanced biocidal effect against the microorganisms, the
copper salt is selected from the group consisting of copper disodium citrate, copper
triethanolamine, copper carbonate, cuprous
ammonium carbonate, cupric hydroxide,
copper chloride, cupric chloride, copper ethylenediamine complex, copper oxychloride,
copper oxychloride sulfate, cuprous oxide, copper thiocyanate, and combinations
thereof. CW
Coatings World | 13
Market Reports
2013 U.S. Interior Paint Satisfaction Study
Application drives customer satisfaction with paint brands,

while availability and courtesy of staff drives customer satisfaction with paint retailers, according to the J.D. Power and
Associates 2013 U.S. Interior Paint Satisfaction Study.
The study measures customer satisfaction with both interior
paint brands and the retailers where the paint was purchased.
Satisfaction with paint brands is based on evaluations from
customers who purchased and applied interior paint during
the past year, and is measured in six key factors of the painting
experience: application, product offerings, durability, price, design guides and warranty/guarantee. Satisfaction with retailers
is measured across five key factors of the paint shopping and
purchasing experience: facility, selection, staff, services provided
and sales/promotions.
Application continues to be the most important driver of
satisfaction with paint brands at 25 percent. Satisfaction with
retailers is driven primarily by store staff (27% ).
With 83 percent of customers reporting applying the paint
themselves, it is not surprising that customers are more likely to
be satisfied and achieve their desired results when they are able
to talk to a professional about their painting project and get the
advice they need, said Christina Cooley, director of the home
improvement industries practice at J.D. Power and Associates.
The challenge for retailers is to make sure they have the staff
available and support their associates with training to help their
customers be successful in their projects.
Interior Paint Brand Satisfaction Rankings

Overall customer satisfaction with interior paint brands averages 779 (on a 1,000-point scale) in 2013, an increase of 3 points
from 2012. Benjamin Moore ranks highest for a third consecutive
year, with a score of 800, which is a 10-point increase from 2012.
Benjamin Moore performs particularly well in four of the six factors: application, durability, product offerings and design guides.
Following Benjamin Moore in the paint brand rankings is
Sherwin-Williams (790), achieving the highest score in warranty
guarantee, and BEHR (788), achieving the highest score in price.
Interior Paint Retailer Satisfaction Rankings

Sherwin-Williams ranks highest among paint retailers with
a score of 820 and performs particularly well in three of the
five factors: services provided, staff and selection. Following
Sherwin-Williams in the rankings are Ace Hardware (801),
achieving the highest score for facility, and Menards (786),
which achieves the highest score in sales/promotions. The
overall customer satisfaction average with interior paint retailers is 782.
J.D. Power and Associates offers the following recommendations to customers when purchasing interior paint:
May 2013
IRL Releases Profile of the

Eastern European Paint
Industry
IRL has published, A Profile of the
Eastern European Paint Industry. This
report has been developed and expanded
upon from IRLs previous studies. The
report provides overviews and forecasts
for ten national paint and coatings markets across the continent from Eastern
Europe to the countries of the Black Sea
region, namely Armenia, Belarus, Estonia
Georgia, Latvia, Lithuania, Moldova,
Russia, Turkey and the Ukraine. It focuses on and provides market insight into
nine mainstream coating sectors.
According to the report, paint demand
across these countries has been evaluated at 2.7 million tons, and with average market growth of 5.8% per annum,
this can be expected to reach more than
3.6 million tons by the end of 2016. Very
simple drivers underpin growth in coatings demand across the region, including:
growth in construction markets
growth in infrastructure investment
rising salaries and great disposable
income
growing industrial output.
by two economies, Russia and Turkey,

which together represent approximately
2.3 million tons of paint and coatings consumption for 2011. This translates into per
capita paint use of 10.3 kg/head in Russia
(population almost 143 million) and a similar per capita consumption of 10.2 kg/head
in Turkey (population 78.8 million).
Turkey is enjoying the highest market growth rate. Key contributors to the
future success of the Turkish market are
growth in construction, maintenance and
refurbishment projects carried out in the
country, the strong position of the local powder coatings industry, growth in
end-use industries such as automotive,
electronics and home appliances, and expected growing demand for waterborne
and low-VOC paints dues to the accession of the TSE (Turkish standards body)
into the CEN.
Russia shows average growth in the
architectural market. Growing interest
of customers in health, safety and environmental matters is on the key drivers
behind the growing popularity of lowVOC and water-based paints. However,
the low quality/economy architectural
paint segment still holds the largest
share. Industrial coatings are poised for
higher than average growth over the
forecast period, with the highest growth
Market Reports
Do your homework before visiting

a retailer. There are a number of resources online from retailers, paint
brands and independent third-party
sites that can help you prepare for
your project in the most time-saving
and cost-efficient manner.
In addition to retail and industry professionals, turn to family and friends
for recommendations and advice.
Since some retailers only carry exclusive paint brands, shop around
and research different retailers and
brands to make sure you get the best
combination of paint brand and retailer to help you achieve the results
you want.
The 2013 U.S. Interior Paint
Satisfaction Study is based on responses
from more than 6,800 customers who
purchased and applied interior paint within the previous 12 months. The study was
fielded in January and February 2013.
expected in sectors of marine

paint and coatings for bridges
and tunnels. One of they key
mid-term marketing opportunities for the Russian coatings market, according to IRL, will be the hosting of the
Winter Olympic Games by the Russian
city of Sochi in 2014.
Other sizeable markets include the
Ukraine and Belarus. Ukrainian paint
demand is placed at approximately
230,000 tons and Belarus paint demand
is half of this.
Other finding of the report: In some
countries in Eastern Europe architectural
coatings have taken on such significance
that there are sometimes circumstances
where industrial coatings are being neglected. As a result many account for
the supply of industrial coatings are now
being fulfilled by exports from multinational companies in the west and are
often sustained through importers and
distributors.
In the overall, Eastern Europe market,
the best opportunities for the marketing
of industrial coatings have been identified
in the areas of powder, marine and automotive OEM coatings.
For more information on A Profile of
the Eastern European Paint Industry go
to www.informationresearch.co.uk.
The regional market is now dominated

Coatings World | 15
Market Reports
U.S. Demand for

Green Building
Materials to Reach
$86.6 Billion in 2017
Through 2017, a rebound in construction

activity will propel growth in green building materials demand 11 percent annually to $86.6 billion. In addition to the lift
supplied by general construction activity,
continuing consumer interest in environmentally friendly products will increase
the market share of most green building
materials relative to non-green alternatives.
Growth in residential construction will promote base demand for such products as carpeting, gypsum board, concrete, and metal
building products, while products that contribute to the earning of LEED certification
will see an additional boost in sales. These
and other trends are presented in Green
Building Materials, a new study from The
Freedonia Group, Inc., a Cleveland-based
industry market research firm.
Over the forecast period, builders and
architects will increasingly opt to earn high
levels of LEED certification by specifying
the use of materials that earn LEED points.
Residential HVAC systems, concrete made
with fly ash, and lumber harvested in a
sustainable manner can all contribute to
LEED certification, and all are forecast to
see above-average gains in demand.
Solar power products saw explosive
growth between 2002 and 2012, driven
by increasing installation of rooftopbased solar power modules connected to
electricity distribution systems. Going
forward, favorable tax incentives and
strong interest in the use of renewable
energy sources will promote demand for
LEED-eligible solar power products.
Green building products such as recycled concrete, ENERGY STAR-compliant
HVAC systems, and permeable pavement
are forecast to see substantial gains through
2017. Recycled concrete will see rising use,
as concrete made with fly ash and other
additives features superior performance
properties and is less costly than concrete
made solely from cement and aggregates.
Demand for green building systems will be
spurred by strong residential demand for
ENERGY STAR-compliant HVAC systems
that lower utility bills. Permeable pavement demand will be supported by interest
in reducing water runoff and minimizing

strains on older sewer and water systems.
Research and Markets: Global Paint
and Coatings Market Outlook and
Leading Supplier Strategies, Marketing
Tactics, and Technological Know-How
Research and Markets has announced
the addition of the Competitive Intelligence:
Global Paint and Coatings Market Outlook
and Leading Supplier Strategies, Marketing
Tactics, and Technological Know-How report to their offerings.
Competitive Intelligence: Global
Paint and Coatings Market Outlook and
Leading Supplier Strategies, Marketing
Tactics, and Technological Know-How
is a 142-page report that provides analysis of the global paint and coatings market outlook, as well as supplier strategies,
marketing tactics, and technological
know-how.
The report presents a worldwide strategic overview of the paint and coatings
market, including:
Sales forecasts for major market
segments.
Sales forecasts for key geographic regions: North America, Europe, Asia
Pacific, Latin America, Africa and
Mideast.
In addition, the report reviews the major U.S. and international regulatory,
technological, economic, demographic, and social trends with potentially
significant impact on the paints and
coatings industry during the next five
years, including discussion of such
key issues as industry consolidation,
market globalization, environmental
regulations and others.
The companies analyzed in this
report are: AkzoNobel, BASF,
DuPont, Henkel, Kansai Paint,
Nippon Paint, PPG, RPM, SherwinWilliams, and Valspar.
U.S. Demand for Adhesives

and Sealants to Reach 9.8
Billion Pounds in 2017
According to a new report from the
Freedonia Group, U.S. demand for adhesives and sealants will rise 2.2 percent per
year to 9.8 billion pounds in 2017, valued
at $11.9 billion. Gains will be driven by
an improved outlook for major adhesives
and sealants markets such as paper packaging, motor vehicles, and building construction, following the recession-plagued
2007-2012 period. Demand will also
benefit from trends toward greater use
of adhesive bonding compared to alternative joining technologies, such as mechanical fasteners, in product assembly
applications. However, advances will be
limited by trends toward high solids formulations and lower application weights,
which will reduce the total volume of
adhesives and sealants consumed, and by
market maturity and sluggish growth in
a number of key applications. These and
other trends are presented in Adhesives &
Sealants, a new study from The Freedonia
Group, Inc., a Cleveland-based industry
market research firm.
Natural adhesives and sealants will
remain the largest product type through
2017, accounting for nearly 40 percent
of demand by weight. However, natural
products will also see the weakest gains
going forward, as the bulk of demand
consists of low value starch adhesives
used in corrugated cardboard production, a highly mature and slow growing
application. The most rapid advances
are expected for reactive adhesives and
sealants, fueled by the rebounding manufacturing market, as well as by product
substitution trends toward higher value
materials. Hot melts will also see healthy
gains, as their amenability to fast processing speeds will promote opportunities in
the packaging market, while their lack of
volatile organic compound (VOC) emissions will continue to make hot melts an
environmentally preferable option.
Despite decades of losing share to alternative formulations, solvent-based adhesives and sealants will see above average
increases in demand, bolstered by a turnaround in the construction sector and product reformulation efforts to lower VOC
emissions. More moderate gains for emulsion and dispersion adhesives and sealants
will stem from market maturity and competition from hot melts in leading outlets
such as case and carton sealing. However,
ongoing development of better performing
water-based formulations will allow emulsion adhesives and sealants to penetrate
new markets going forward. CW
May 2013
Sherwin-Williams Protective & Marine

Coatings recently launched Nova-Plate
325, an extended lifecycle, 100 percent
solids tank lining for high temperature
crude oil, produced water and frac tank
applications. Additionally, Nova-Plate
325 is appropriate for universal swing
service applications in refined fuel and
ethanol service.
Nova-Plate 325 was designed for use
both onshore and offshore where conventional systems cannot
withstand
contents
that
have
been
extracted under pressure,
and at temperatures as
high as 300
F (150 C)
for crude oil
and 210 F (99 C) for produced water.
Our labs are working directly
with the oil and gas industry to meet
their ever increasing needs, said Ron
Knecht, market director for Oil & Gas
North America, Sherwin-Williams
Protective & Marine Coatings. A lining specification for heavy crude oil
must take todays high temperatures
and pressures into account. NovaPlate 325 is formulated with advanced
novolac technology, incorporating
components of glass and ceramic,
that promotes a tanks long life under the most demanding of immersion
conditions.
With Nova-Plate 325, asset owners
can expect a fast return to service, with
the drying schedule allowing for foot
traffic in six hours and cure to service
in 48 hours, for a typical 20 mil DFT
application at 77 F (25 C). In rehabilitation applications, Nova-Plate 325
can be applied in a single coat up to 60
mils DFT.
Dunn-Edwards Introduces
Spartazero Interior Line of
Low Odor/Zero VOC Paint
Dunn-Edwards has introduced a new
line of interior, low odor, zero VOC paint
called Spartazero. These new premium
interior paints are ideal for use in residential and commercial projects, schools,
hospitals, hospitality or any application
where low odor products are preferred.
Spartazero is available in Flat, Velvet,
Eggshell and Semi-Gloss finishes, in a
complete range of tint bases.
All Spartazero interior paints are formulated using the latest zero VOC resin
technology that provides a tougher, better hiding and easier to apply finish that
painting contractors and specifiers have
come to expect. Spartazero not only
provides superior durability, hide, stain
resistance and versatility, it is easy to apply and produces a beautiful, smooth and
uniform finish in any sheen, said Dave
Heiligenthal, product manager.
Spartazero can be used on properly prepared and primed interior
wood, metal or masonry, and all finishes are self-priming on new drywall.
According to the company, when specifiers and painting contractors are looking for a premium interior paint that
can provide performance with the added benefit of low odor, Spartazero is the
right choice. For added performance,
Spartazero Semi-Gloss is formulated using 100 percent acrylic resin technology
to maximize adhesion, block and stain
resistance performance.
H.B. Fuller Introduces NextGeneration Water-based

Laminating Adhesives
H.B. Fuller Company introduced a family
of water-based dry bond hybrid laminating adhesives for flexible packaging in the
food and industrial markets. This new
Flextra water-based line-up, PD2243,
PD2167 and PD2207, is designed for high
clarity, clean machining and excellent cell
New Products
Sherwin-Williams Launches High Temperature,

High Pressure-Resistant Tank Lining
release. Together, the water-based adhesives offer converters three options to

help maximize performance while balancing cost.
Flextra PD2243 offers the highest
performance of H.B. Fullers water-based
line with excellent clarity on various
films, high bond strength, high chemical
resistance and high heat resistance. The
adhesive is suitable for stand-up pouches.
Its clean machining helps minimize production line shut-downs for clean-up.
Within the line, Flextra PD2167 provides the widest window of performance
for its cost with good bond strength on
a variety of films. It has good clarity and
gravure cylinder cell release, leading to
good adhesive transfer and easy clean-up.
The base product in the family, Flextra
PD2207, is suitable for a bakery, snack and
confectionary packaging, offering outstanding economics for a water-based adhesive.
Diamond Vogel Offers

EverCryl Exterior Latex
Diamond Vogel now offers an affordable
alternative to its premium line of exterior products. Diamond Vogels EverCryl
Exterior Acrylic Latex still delivers the
reliability of 100% acrylic resin technology discerning painting contractors demand, the low temperature performance
and hides extremely well saving time and
money, according to the company.
The long lasting acrylic formula
provides the flexibility required to resist cracking and peeling ensuring that
EverCryl will look great for years on exterior surfaces, while resisting fading so
colors remain appearing vibrant and rich.
EverCryl works with a purpose-built set
of colors affording effortless hiding moving you quickly onto your next job.
EverCryl Exterior Acrylic Latex can
be applied by brush, roller or spray, and
can be used in temperatures as low as 35.
At less than 100 grams per liter of VOC,
EverCryl is a low VOC option perfect for
areas with VOC restrictions. CW
Coatings World | 17
International Coatings Scene Europe
Coatings Companies Shift Strategy

From Products to Market Segments
European
companies
offering both
coatings and
specialty
chemicals have
been becoming
more inclined to
bundle products
together to
provide broad
solutions for
particular
categories of
customers.
by Sean Milmo
European Correspondent
milmocw@rodmanmedia.com
growing trend among industrial companies is to develop strategies for giving priority to specific customer sectors
rather than types of products.
European companies offering both coatings
and speciality chemicals have been becoming
more inclined to bundle products together to
provide broad solutions for particular categories of customers.
This shift in objectives could lead to longterm changes in the way coatings are marketed
and the primacy they are given in areas like capital investment and allocation of R&D funds.
Coatings are becoming part of a systems
approach to the market with products being
grouped by the ability of their technologies
and functions to complement each other. The

branding of the coating is being based on its
identity within a total solution rather than as a
stand-along item.
As part of an objective to focus more intensely on customer industries, BASF has been
reshaping its strategy in the construction sector
where is already selling coatings in packages
with construction chemicals.
At the European Coatings Show in
Nuremberg, Germany, in March, which now
also covers construction chemicals, adhesives and sealants, it launched a global brand
called Master Builders Solutions. Its main aim
will be promote the companys construction
chemicals portfolio but the solutions being
marketed under the brand will also include
coatings products.
In April it introduced a website on sustainability in construction which features not just
insulation materials, concrete admixtures,
May 2013
Europe International Coatings Scene

waterproofing systems and other chemical products but also decorative paints
and architectural and coil coatings.
This is in line with the companys
policy of linking its expertise in chemistry with the tackling of key challenges
like sustainability, which Tilman Krauch,
president of BASFs construction chemicals division, points out is a crucial issue
for the construction industry.
The construction sector, which accounted for 5.2 billion ($6.8 billion) in sales last
year, or approximately 10 percent of total
group revenue, also presents big opportunities for growth in coatings applications.
The global roll-out of the new brand
has started in Asia. But Master Builders
Solutions is already registered in the
European Union as a trade mark embracing chemicals, paints and coatings and
non-metallic building materials.
BASF currently has a number of
brands for coatings products with the
Master tag, including some marketed by
the construction chemicals business.
One of these is the industrial coatings and waterproofing range called
Masterseal which is mainly used for the
protection and repair of concrete and masonry structures.
The range was featured on the BASF
stand at the Turkeybuild exhibition in
Istanbul in April as providing solutions for
restoring the structures and infrastructure of industrial facilities where damage
has been caused by physical, chemical, or
biological means, says the company.
AkzoNobel is another European coatings and speciality chemicals multinational which has been modifying its strategy
so that it concentrates less on products
per se and more on specific segments.
The company has decided to focus on
four key end-user segments buildings
and infrastructure, transportation, consumer goods and industrial sectors like
oil and gas.
Of the four, transportation, covering OEM and auto refinishing, marine and aerospace, is a sector in which
AkzoNobels sales predominantly comprise coatings. But in the other three
there is a more of an even mix between
coatings and speciality chemicals. For the
company, building and infrastructure is
its biggest segment, representing 43 percent of revenue last year.

The segmentation strategy will provide a basis for improvements in the companys financial performance, particularly
with returns on sales and investment. It
will help marketing and R&D planning.
A clear end-user segment focus
provides
forward-looking indicators
and direction for our market initiatives
and innovation spend, Keith Nichols,
AkzoNobels chief financial officer, told a
recent analysts meeting.
This shift in
objective could
lead to long-term
changes in the way
coatings are marketd
and the primacy
they are given in
areas like capital
investement funds.
The company sees it as being particularly useful in the way it plans its expansion in the high-growth regional markets,
especially in China and the rest of developing Asia.
Out of the companys three business
areas of decorative paints, performance
coatings and speciality coatings, which last
year accounted for 27 percent, 37 percent
and 36 percent respectively of total revenue of 15.billion ($19.5 billion), the
new segmented approach would appear to
favour performance coatings and speciality chemicals. Their sales are fairly equally
spread between the four segments.
With transportation, performance
coatings has automotive, aerospace and
marine coatings while speciality chemicals
has chlor-akali derivatives, organic peroxides and metal alkyls. In consumer goods,
the performance business offers powder

and packaging coatings and wood and
plastic finishes and speciality chemicals
provide surfactants, polymers and silicas.
In the industrial sector protective
coatings supplies protective and powder coatings, which can complement the
companys surface chemicals and speciality polymers. The protective coatings
operation provides to the buildings and
infrastructure segment protective, coil
and powder coatings and wood finishes
while speciality chemicals offers redispersable powders, cellulosic derivatives
and surfactants.
However, with decorative paints,
buildings and infrastructure is the only
one of the segment it supplies, although
two key parts of itnew build projects
and maintenance, renovation and repair.
Furthermore, decorative paints, whose
restructuring in Europe necessitated an
impairment payment of 2.1 billion in
the third quarter of last year, is under
the greatest pressure to raise its financial
performance. Excluding the recently divested North American decorative paints
operation, the business recorded in 2012
a return on sales of 2.2 percent and a return on investment of 3 percent.
Under the AkzoNobels new financial
targets, decorative paints is expected to
achieve by 2015 a returns on sales and investment of 7.5 percent and 12 percent
respectively. With performance coatings
the targets are 12 percent and 25 percent
respectively against 9.5 percent 22 percent
last year while with speciality chemicals
they are 12 percent and 15 percent against
9 percent and 14 percent last year.
Underpinning AkzoNobels new strategy is a drive toward sustainability across
all customers sectors. Sustainability is
business (and) business is sustainability.
said Nichols, explaining that by 2020 approximately 20 percent of the companys
revenues are expected to come from
downstream eco-premium solutions.
Inevitably when helping customers
meet sustainability objectives is a top priority, multinationals like AkzoNobel and
BASF will want to combine the strengths
of the whole portfolio of their chemicals
and coatings and other products to meet
their objectives. CW
Coatings World | 19
International Coatings Scene Latin America
Mexicos UV Stabilizer Demand Rises

by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodmanmedia.com
exicos demand for ultraviolet

light stabilizers is increasing
thanks largely to a growing
demand from the wood coatings industry, as well as from other industry uses.
The UV market in Mexico has been
rising steadily for the past eight years,
said Ivn Pelayo, the manager of the industrial division of Valresa Mxico S.A.
de C.V., in Tlaquepaque, in Jalisco state,
one of the top 10 paint manufacturers in
the county. Jalisco state hosts the largest
national association for wood furniture
manufacturers in Mexico, the Asociacion
de Fabricantes de Muebles de Jalisco.
A recent study by Transparency
Market Research, based in Albany, New
York, indicates that, Mexico is...expected to be the fastest growing market
for UV light stabilizers in the (North
America) region and it is estimated to
grow at a compounded annual growth
rate of 6.6 percent from 2012 to 2018.
Presently, Mexico is relatively an underdeveloped market for wood coatings,
the Transparency Market study indicates.
Mexico is one of the top five exporters of
furniture to the U.S., though it is losing
market share to China; the U.S. market
absorbs about 90 percent of Mexican
furniture exports, according to a 2009
study by Lidia Martnez Murillo, then
a PHD candidate at Leipzig University.
Overall, Mexico exports 42 percent of its
furniture, for revenues of approximately
$6 billion, with wood products representing approximately 70 percent of all
furniture produced, according to a 2009
study by Malaysias Mexico City trade
office. Malaysia supplies furniture to the
Mexican market.
Major players in Mexicos wood coatings market include Comex, recently acquired by Sherwin-Williams. Comex and
Brazil-based Renner Sayerlack formed

a joint venture in 2009 in Mexico City
to serve the Mexican furniture coatings
industry, then estimated at $170 million.
Renner Sayerlack claims to be the largest and most specialized wood coatings
company in Latin America.
Sherwin-Williams is now the largest paint company in Mexico, including
Comex 3,000-plus points of sale across
the country. Such broad domestic distribution is key to serving the Mexican furniture industry, which includes some 1,100
manufacturers, mostly small businesses.
The Malaysian study suggests that close
to 500 of these manufacturers are located
along the U.S.-Mexico border in the socalled Maquiladora belt. Among its UV
wood coatings products, Sherwin Williams
DeckScapes
Advanced
Waterborne
Transparent Stain claims to offer threeway UV protection for wood by absorbing,
blocking and stabilizing the wood fibers.
Among other multinationals serving the Mexican market is BASF, which
produces UV stabilizers at McIntosh,
Alabama, a source point for Mexican

consumption as well as other global
points, said Beth Earnst, a company
spokesperson in Charlotte. BASFs
main product families produced at
McIntosh are Tinuvins and hindered
amine light stabilizers, or HALS, used
in wood finishes and automotive applications. The company introduced
its Tinuvin 5333-DW at the European
Coatings Show; the product was hailed
as the first water-compatible blend of
high performance UV-absorber and
non-interacting HALS specifically developed for water-based coatings.
Other smaller players in the Mexico
UV wood coatings market utilize outside
sales representatives or corporate sales
teams. Ukiah, California-based Penofin,
for example, markets its UV wood sealers
in Mexico through two outside dealers.
And Valspar Aries Coatings, which operates a coil coatings manufacturing facility
in Monterrey, as well as a color and design center, produces UV stabilizers primarily in Asian now. CW
May 2013
International Coatings Scene Africa
Road Construction Fuels Growth

of Traffic Safety Solutions in Kenya
by Shem Oirere
Africa Correspondent
aint and coatings players in Eastern

Africas largest economy, Kenya,
have woken up to more business
opportunities in recent months after the
country embarked on a rapid road expansion and improvement program to
accommodate increasing cargo and passenger traffic volumes and improve safety
on the roads.
Construction of new roads, expanding
existing ones and improving the status of
other road signage has triggered an expansion in the manufacture of appropriate traffic safety solutions such as road
marking paints, road studs, pavement
markers and new partnerships to achieve
quality and safer roads.
In addition, extending of the road network by the Ministry of Roads has also
opened a new window for the supply of
road markings equipment.
Kenya, with 93 percent of cargo
and passenger traffic relying on road
transport, has a road network of more
than 160,800 kilometers long. This includes 16,544 kilometers of National
Roads, managed by the Kenya National
Highways Authority; 12,549 kilometers
of urban roads under the Kenya Urban
Roads Authority; and an estimated
131,794 km of rural roads under Kenya
Rural Roads Authority.
The road network has approximately
61,936 kilometers, which are classified
and 98,950 kilometers, which remain
unclassified.
Several agencies under the Ministry
of Roads are undertaking the road
construction and improvement program with funding from national government and donors.
The Kenya National Highways
Authority (KeNHA), which manages,
develops, rehabilitates and maintains
national roads, has the largest share of

the highways that have either gotten a
brush of the road marking paints or are
in the process of being marked.
The state-agency has just finalized
the road marking of an estimated 476
kilometers of roads across the country with hot thermoplastic, a project
financed by revenues from the Road
Maintenance Levy Fund, managed by
another state-agency, Kenya Roads
Board. KeNHA has also installed reflective studs on the highways.
One of the landmark projects by
KeNHA, is the 52-kilometer Thika
Superhighway linking Kenyas capital
Nairobi to the satellite town of Thika
and which is financed by the African
Development Bank, the government of
Kenya and Exim Bank of China. The
$330 million highway is part of the larger
Nairobi-Addis Ababa Highway, which

is a section of the Trans Africa Highway
running from Cape Town in South Africa
to Cairo in Egypt.
In addition to installation of gantry road signs, flexi-beam guard rails,
KeNHA has also deployed world class
road markings to enhance road safety.
The completed eight lane superhighway which is the first of its kind in East
and Central Africa, took 42 months to
be constructed to its current magnificent
status, said KeNHA in a previous project briefing.
In the current financial year, the government has unveiled a $1.4 billion
(Sh124 billion) road expansion plan,
which is up from the previous years $1.2
billion (Sh104.3 billion.) Several projects
have been identified and earmarked for
completion by 2015.
May 2013
Africa International Coatings Scene

We are continuing to improve the
general conditions of our highways, urban and rural roads, said outgoing finance minister Njeru Githae.
Several factors are driving the expansion and improvement of the road
network in Kenya, key among them
being the creation of a conducive investment environment and reduction
of poverty levels in this country of 40
million people.
Furthermore, the government has
been keen on reducing road accidents,
which currently kill an estimated 3,000
people every year. To improve road safety, paved roads are being marked with
thermoplastic road marking paint while
well-marked studs now dominate the
unpaved roads.
Kenya police traffic department report an estimated 3,000 people die
every year in road accidents. The departments head, Benson Kibui, said in
2012, at least 3,097 people were killed
in road accidents, a slight fall from
3,249 the previous year.
Paint makers are seeking out ways
of meeting the demand created by this
road expansion spree. Eastern Africas
two market leaders in the paints and
coatings industry Basco Paints and
Crown Paints have grabbed the opportunity provided by the increasing
investment in the road sector to launch
and expand supply of thermoplastic
road marking paint.
Already Basco Paints is executing a
deal with global traffic safety solutions
provider Ennis Prismo for the distribution
of the latter firms road marking paint.
Basco has the exclusive right to distribute U.K.-based Ennis Prismos thermoplastic paint in Kenya.
The introduction of Ennis Prismo
road marking paints is a great value
addition to the Kenyan road industry, said Basco Paints CEO Kamlesh
Shah. The thermoplastic paints offer
better reliability, visibility at night and
lasts between two to three years compared to the six months of other road
markings.
Most of the accidents on the roads
are caused by poor markings and road
signs that confuse drivers leading them
to make mistakes, said outgoing

Roads Minister Franklin Bett. Future
road markings feature reflective road
studs that improve road visibility especially at night.
Ennis Prismo said contractors using its
products should be assured of the quality of the paint and durability was suitable for the Kenyan market.
The U.K.-based company, one of the
worlds largest road products manufacturers with over 100 years experience in the industry, manufacturers
road marking products, traffic products, decorated surfacing and surface
safety solutions.
Ennis Prismo Thermoplastic road
marking paint is a new generation highway marking system, preferred the world
over, for its ease of usage and extended
life cycle as compared to other thermoplastic and conventional solvent based
paints, said Shah.
According to a previous statement by
Basco, the traffic safety solution by Ennis
Prismo is developed on performancebased benchmarks and is manufactured
under the code BSEN 1436. It was introduced 20 years ago after the BS3262,
which is a recipe-based road marking
paint, was discontinued.
The profile of Prismos thermoplastic road marking includes that of having superior features such as durability,
retro-reflectivity (visibility at night), flow
resistance (ability not to melt when in
high temperatures) and non-cracking
abilities just to mention a few. In addition, they are guaranteed to last for a
minimum of 2-3 years as opposed to current road markings that fade away after
as little as 6 months.
Ennis Prismo Thermoplastic road
marking paint can be done in three
ways; extrusion, spraying or screed
(hand pram). According to Shah, the
paints will be available alongside the
Stimsonite Road Studs also manufactured by Ennis Prismo and one of the
best road marking studs manufactured.
Research has proved that road marking goes a long way in increasing road
safety on roads and is an indispensable
part of road construction as opposed
to an optional component.
According to another leading supplier of thermoplastic road marking

paint in Kenya, Crown Berger Limited,
the material is a formulation of plasticized resin, aggregate, pigment and
glass beads supplied in powder form.
Thermoline is heated and applied to the
road surface where it rapidly cools and
sets. The material consists of 100% solids and is environmentally friendly as it
is solvent free.
Thermoline has unique characteristics, Crown Berger explained, such
as being manufactured from synthetic
resin in combination with pigment,
extenders and retro-reflective glass
beads. It is high retro-reflective performance, visibility and provide less traffic disruption during application and is
fast drying.
The paint product has been made
to fit the unique physical and environmental conditions prevailing in a
region like Eastern Africa and particularly Kenya.
For example, it combines titanium
dioxide for ultra white visibility and
durable chromes for bright yellow lines
with extending pigments for uniform
coloring throughout the coated surface,
Crown Berger explained. The material
also has plasticized hydrocarbon resin
for adaptability to extreme tropical climatic conditions, thermal stability and
weather ability.
Crown Berger said the use of spherical glass beads in making of thermoplastic road marking paint is critical in
ensuring provision of exceptional reflectivity and visibility both during the
day and night.
Thermolines composition enables
it to withstand Kenyas wide variations
in climatic and surface conditions, outlasting others, the paint maker said.
Road safety has also been enhanced
by the embedded glass beads, which,
according to the company, make for
a reflecting surface that makes road
marking many times more visible, especially in darkness, enhancing road
safety. Thermolines high concentration of aggregates resists skidding, in
contrast with conventional marking
paints, the company added. CW
Coatings World | 23
Business Corner Strategies & Analysis
Keys to Successful Consulting
Individual
consultants
range along a
continuum in
talent and training
from none to a
distinguished
amount.
by Phil Phillips, PhD

Contributing Editor
phillips@chemarkconsulting.net
We hate them but we love them! This

is often said of consultants in general yet
over $100 billion dollars were spent globally on consultants in 2012.
Individual consultants range along a continuum in talent and training from none to a
distinguished amount. From a person who feels
they have a unique specialty or connection and
has the impression he/she has a consultative
value in a market place, to an individual who
occupies the other extreme as a highly educated
well-trained individual in consultative methodology and behavior background.
The consultative road to success is littered
with the former individuals who may very well
have talent and a unique set of experiences, but
fail because consulting looks easy and the basics of marketing ones self, goes missing.
How many persons do you know who, because
they lost their job through downsizing or took early retirement, decide to become a consultant?
As consultants, one of the elements we always
measure for our own clients when considering adjacent or new markets for them to enter is . . . how
high are the barriers to market entrance? The consulting industry has no barriers to entrance. There
are no pre-qualifying degrees, licenses or apprenticeships one has to consider and become qualified when entering the consulting arena.
Therefore, anyone can become a consultant. One simply has to declare . . . I am a

CONSULTANT.
The keys to successful consulting are:
Timing of entrance; type and relative uniqueness of offerings; strength of potential client
contacts; financial sustainability; personal communication skills; and marketing prowess.
Timing: The best time to enter consulting is
obviously in the best economic environments.
The fundamental reasons are three:
Fewer unemployed, would-be consultants
exist with which to complete
The backdrop of a solid economy alone
can carry new entrants a long way
As a new consultant, one can make mistakes and still achieve positive market
penetration.
Type and relative uniqueness of offerings:
There are four typical offerings in consulting:
General management Usually ex-top
management feels comfortable consulting with other top management as clients.
The percentage of successful new entrants
in this category has been studied and the
range is between 20% and 35% sustainable associated success rates.
Market research As consultants, engineers, chemists, accountants, feel comfortable working behind the scenes and can
usually perform very well. Sometimes, however, they may have difficulty in marketing
May 2013
Strategies & Analysis Business Corner

themselves and need others (implants) for successful marketing.
Technical Innovators and design persons may possess unique offerings but
they too may need personnel marketing skill implants to be successful.
Combinations usually combinations are successful in multi-person
organization and not embodied in
one single individual.
Strength of potential client contacts: If
one does not have viable and multiple
contacts in the segments chosen to consultant within, failure is predictable. The
only method to succeed is to hire people
who do have those targeted contacts.
Financial
sustainability:
In
the
Consultants Library, Herman Holtz
warns potential consultants about underestimating the initial costs associated
with launching a career in this profession.
Holtz basic message was:
Have two years salary saved
Develop a strategic business plan
that includes a detailed client target
remuneration objective; expenses associated with each client; office and

clerical expenses, etc.
Secure 1-2 years cost saving to
launch the above plan.
Gain financial advice from successful consultants regarding how you
should value your services.
Personal communication skills: We
know several excellent consultants
who have zero ability to communicate
well but they succeed because they recognize their weakness and created a
mouthpiece in the form of a communications expert.
Marketing prowess: Marketing covers a
lot of ground in its definition. Marketing
is the process of communicating the value
of a product or service to customers. It
is a critical business function for attracting customers. Marketing is the science
of choosing target markets through market analysis and market segmentation, as
well as understanding consumer buying
behavior and providing superior customer value. Source: Wikipedia
One of the most significant weaknesses new consultants possess is the

understanding and implementation
of a marketing plan.
A marketing plan is a roadmap
with activities that assists in goal
achievement.
Someone said a long time ago, If
you dont know where youre going,
any path will get you there.
No invention, business model or talent will be a success unless the right
decision-makers (clients) within the
targeted markets fully understands
and appreciates its value in terms of
what the offering will potentially do
for them
Below is a simple roadmap depicting the location of the clients value
appreciation. The value is in the end of
the process.
Within the clients mindset, value is
at its zenith when the client feels more
capable & confident, in addition to the
organization becoming self-sufficient as
performance improves . . . . far better than
before the consultant was involved. CW
Coatings World | 25
FEATURE
Aerospace
Coatings Market
Aerospace coatings manufacturers continue to support the needs of their customers by
developing ways to improve service, efficiency and reduce costs.
Kerry Pianoforte, Editor
here are a number of factors driving the market for

aerospace coatings. Airline mergers, the continuing development of lower VOC and environmentally friendly
coatings and the quest for more increased efficiencies are some
of the key drivers mentioned by aerospace coating manufacturers Coatings World interviewed.
As more and more airlines merge and rebrand their
liveries, there is an increased need to repaint their
fleets. Airline mergers and changes in business models will continue to be core aerospace industry drivers,
said Vincent van der Laan, global marketing specialist,
AkzoNobel Aerospace Coatings. As airlines review their
26 | Coatings World
costs and reorganize, often merging to give greater critical

mass in which to face todays challenges, this will create a
demand for re-liveries and rebranding, which in turn leads to
a demand for more coatings as fleets are repainted.
Airline mergers are particularly interesting to the aerospace coatings supply base as aircraft are usually repainted
in one airline livery, or sometimes a brand new livery combining the markings of both merging airlines, agreed Mark
Cancilla, global platform director Aerospace Coatings, PPG
Aerospace. This also provides an opportunity for aerospace
coatings suppliers to offer new colors and effects as the airlines
rebrand their identity.
May 2013
Aerospace Coatings Market FEATURE
Increased Demand
AkzoNobel Aerospace Coatings reports that the aerospace industry is
growing year on year. The company
noted that the Asia Pacific region is
leading growth.
The developing markets in Asia
Pacific are leading to a strong growth
in demand from people who want to
fly and this in turn leads to a demand
for more aircraft, said van der Laan.
Depending on whose forecast you
take note of, there will be a demand for
an additional 30,000 new aircraft over
the next 20 years. A number of these
will be replacements for older aircraft
but the majority will be new aircraft to
cope with the increased demand from
the market. A consequence of all this
is that we see an increase in demand
for our products. Recent launches of
products such as the reliable Aerobase
and Aerodur Base Coat/Clear Coat
systems and the environmentally progressive chrome-free surface pretreatment Metaflex SP 1050, have helped to
drive the demand as the performance
of these systems have produced proven
benefits to users.
The need for more efficient and
cost saving products is also a driver of
growth. As the global aviation market
continues to grow along with global
wealth, the aerospace coatings business
grows with this market, said Cancilla.
Further, aerospace coatings products
play an important role in the continuous improvement of aircraft efficiencies.
PPG is launching our Aerocron electrocoat process and products, which have
shown to improve the application consistency of primer systems, reducing the
overall weight of the coatings applied.
Further, the industry is moving toward
basecoat, clearcoat topcoat systems,
which improve the overall weight and
service life of the coatings on aircraft.
Lastly, PPG has developed new, green
solutions replacing chromated products including our new Desoprime CF/
CA7502 chrome free primer systems.
As these new products are launched,
demand to replace antiquated technologies increases.
The aerospace coatings market is
highly competitive and customers demand the most innovative products that
will meet stringent safety standards and
increase efficiencies.
With fuel costs contributing to approximately a third of airlines operating
costs, airlines need to look where they
can save money. One way to increase
efficiencies is to try and save weight. This

can be done by reducing the number of
layers of paint on an aircraft.
Each layer saved means less weight
carried and we expect that a recent approval of a Direct to Metal (DTM)
system to AMS 3095A means that airline customers can save considerable
Photos Courtesy of AkzoNobel Aerospace Coatings
Coatings World | 27
FEATURE Aerospace Coatings Market
As airlines review their costs and reorganize, often merging to

greater critical mass in which to face todays challenges, this will
create a demand for re-liveries and rebranding, which in turn leads
to a demand for more coatings as fleets are repainted.
-Vincent van der Laan
weight compared to a typical wash primer scheme, said
van der Laan.
A second driver is time saving during the paint process.
Basically get the aircraft in and out of the paint shop
quicker so that it can get back to creating revenue for the
airline, said van der Laan. Of course all this comes with
an increased paint performance and longer lasting, more
durable topcoats like with the Aerobase and Aerodur Base
Coat/Clear Coat systems.
Airlines are looking for longevity of the livery brand image.
The livery and interior of the aircraft play an integral role in
shaping an airlines brand image.
AkzoNobels reliable base coat/clear coat systems
maintain the worldwide brand integrity of airlines by getting the color mix exactly right and by keeping colors right
by the protection of the clearcoat, said van der Laan.
Environmental and health regulation and in particular
the demand for chrome-free technology is another industry driver. In 2012 we had the first application of a totally
chrome-free system and expect AMS 3095A qualification
for this system anytime soon.
Accordng to Cancilla, PPGs customers continue to drive
innovation toward reduced weight, faster application times
for coatings, longer service life and increased functionality. The Aerocron product can be consistently applied
with uniform, thin film layers, contributing to the weight
reduction of the overall aircraft components being coated,
he added. Also, our Desothane HD basecoat clearcoat
products permit the topcoat systems application to be accomplished in a faster time frame, minimizing the time out
of service while enhancing the durability of the gloss level of
the coated aircraft. Finally, our customers are recognizing
that functionality can be designed into aerospace coatings
system including the ability of the coating to reduce heat
load onto the aircraft, improve the ability of the skin to
minimize the accumulation of ice, and to improve the drag
resistance of the aircraft. All of these key factors are considered in PPGs innovation pipeline for aerospace coatings.
Recently, PPG Aerospace Coatings has launched its
Desothane HD basecoat clearcoat products into the aftermarket segment of the industry. We have received qualifications to the AMS 3095A specification from independent
laboratories for several systems that include this technology, said Cancilla. We have also launched our chrome
free Desoprime CF/CA7502 primer systems. These have
been qualified to both OEM and the AMS 3095A specifications. Recently, PPG proudly announced our new Andaro
technology used to enhance the new livery of Virgin
Atlantic aircraft.
AkzoNobel is the first in the market with an AMS
3095A qualified Direct to Metal (DTM) system, composed
of Aerodur LV 2114 primer and Aerobase Base Coat/Clear
Coat. This system eliminates the need to use any kind of
metal pre-treatment such as Alodine, Solgel or Wash primer technologies. The primer is applied directly to the clean
scotch-brited substrate and provides the necessary adhesion
PPG to Acquire Deft

PPG Industries recently reached an agreement to acquire certain assets of Deft Incorporated, a privately-owned specialty coatings company based in Irvine, California. Defts primary business is supplying structural primers and military topcoats to the
North American aviation industry, and it has smaller architectural and industrial coatings businesses.
Acquiring Deft will advance PPGs strategy to remain a leading aerospace coatings supplier, said Barry Gillespie, PPG vice
president, aerospace. Defts waterborne and chrome-free technologies complement PPGs existing coatings capabilities and
will provide PPG with a broader product portfolio, particularly within the aerospace industry.
Gillespie added, The aviation industry continues to drive toward improved environmentally sustainable solutions, and
both PPG and Deft have long histories of developing technologies that support this trend. Defts green coating systems support PPGs ongoing commitment to sustainability, and we will be able to offer an even wider selection of innovative coatings
that benefit our customers and lessen the impact on the environment.
May 2013
Aerospace Coatings Market FEATURE

and corrosion resistance to meet the stringent specification
requirements. The DTM paint system eliminates mixed fleed
complexities and can be applied on any type of commercial
aircraft, whatever the climate and anywhere in the world.
The system also provides easy stripability.
After the successful market introduction in EMEA, we
recently launched our Aerofine range of aircraft interior
coatings in the Americas as well, said van der Lann. The
water-based Aerofine products are created for the maintenance and refurbishment of aircraft internal cabin surfaces.
The brand represents consistent durability, ease of application and reliable performance at a fair price.
With both the environmentally progressive cabin coatings and aircraft exterior coatings we can now offer our
customers a one stop paint solution for aircraft interior and
exterior. CW
Photos Courtesy of AkzoNobel Aerospace Coatings
Coatings World | 29
FEATURE
Photo courtesy of Benjamin Moore
ColorTRENDS
David Savastano, Ink World Editor
o you are ready to paint your house, and are interested

in checking out the hot colors. Reading the predictions
from the color experts at many of the leading paint and
coatings companies, it seems that a person could pretty much
pick any color and be right.
From metallics and earth tones to greens, blues and yellows,
experts say there are colors for everyone.
For 2013, AkzoNobel selected Indigo Night, a rich blue shade
that the company said suggests maturity and elegance.
Indigo Night is a stunning color that can be applied to
many areas within the home, said Barbara Richardson, director of North American color marketing for AkzoNobel, makers of Glidden paint. So much of our lives are touched by the
global community leading to our desire to connect and communicate; blue is a true communication color. Intense hues, like
indigo, reflect stability, reassuring confidence of the world that
lies ahead.
AkzoNobels ColourFutures book noted five key trends:
Collective Passion: Attention-grabbing pastels that are
combined with chalk whites and warm grey.
Switching Off: Silent colors and ethereal hues.
30 | Coatings World
The Art of Understanding: Sunny and uplifting, such as

vintage-inspired candy tones with laid back neutrals.
Home Factory: Natural colors such as bright greens, warm
burnt orange indigo tones.
Visual Solace: A gentle, feminine color palette.
Sherwin-Williams color of the year is Aloe, a soothing pastel
shade the company says is reminiscent of the relaxing sense of a spa.
Aloe is highly adaptable, making it a perfect pick for everyday spaces such as a breezy sunroom or a well-dressed living room, said Jackie Jordan, Sherwin-Williams director of
color marketing.
As for its key trends, Sherwin-Williams offers Midnight
Mystery, featuring moody colors; Honed Vitality, with chalky
and earthy colors; Vintage Moxie, with bolder pastels and semiprecious gem tones; High Voltage; and Opposites Attract.
For Benjamin Moore, pastels are the hottest trend for 2013,
with Lemon Sorbet 2019-60 the number one shade.
The palette is shifting from super saturated and strong hues
to softer, lighter pastel shades, said Sonu Mathew, Benjamin
Moores senior interior designer.
May 2013
Color Trends FEATURE

As for Lemon Sorbet, Its the ideal transition color as we
move from the more vibrant spectrum and mid-to-deep tone
hues that weve been experiencing in home furnishings and fashions, Mathew added.
Founded in 1989 by Rohm and Haas, which is now part of
Dow Chemical, the Paint Quality Institute (PQI)offers insights
into the world of color. This year, Debbie Zimmer, PQIs director
of communications and alliances, says that greens and blues will
be popular choices for interiors.
If youre into whats in when it comes to interior paint colors, just look outside in 2013,Zimmer said. The greens and
blues that characterize the world outdoors are the same hues
that will be popular when beautifying our living spaces this year.
Its fitting that green is expected to be one of the top paint colors used to refresh and renew the interiors of homes and buildings,
Zimmer added. Green has always been symbolic of new life. Only
now, it will be giving new life to tired interiors. Then there are the
greens that gravitate toward blue, which just happens to be projected
as the other popular paint color this year. Bluish-greens like teal, turquoise, aquamarine and cyan are expected to be hot designer choices.
Valspar Paint has developed three color trend palettes for
2013:Simple Delights, Gathered Stories and Electro Noir.
Simple Delights features soft and sophisticated lights. Gathered
Stories includes, warm, grounded and comforting colors. Electro
Noir includes cool metal tones with rich earthen elements.
As we move into 2013, we overcome our fear of uncertainty

and need for control by pursuing happiness within our home
life. While going through economic downturn, we turned back
toward the home as a safe haven, said Sue Kim, Valspar color
strategist. The Valspar 2013 trend palettes show that our home
is ready to break out of its own cocoon and we are ready to start
dreaming in color again, inviting the transformative power in
color into our lives.
BASFbreaks down color trends by region. For example, for
Asia Pacific, BASFis pointing toward Scent (the scent of ones
homeland), rich colors such as red, gold-based colors and nature
color such as brown and olive. In North America, the trend is
COPE, or dealing with challenges in a sincere manner, which
BASFcategories as visually stable colors with low color saturation. For Europe, the trend is toward PLY, or multiple layers,
with the emphasis on dark colors as well as contrasting colors.
Behr Paints 2013 Color Trends were diverse in their own
right, with four home decor themes and 20 original colors, ranging the gamut from bold to natural.
Behrs 2013 Color Trend palettes help consumers express
themselves through color, said Erika Woelfel, director of color
marketing for Behr Paints. Whether consumers are interior
design divas or redecorating rookies, these trends help channel self-expression to create home dcor that realizes all of the
drama, liveliness or ingenuity they envision.
Coatings World | 31
FEATURE Color Trends

According to Behr Paints, the four
trends for home decoration are:
Classic Caprice: Old-world charm
and an added spice, such as painting
bright magenta walls or adding black
borders. These include Daah-ling,
Empire Porcelain, Black Lacquer,
Golden Age and Belladonna.
Color Metric: Cool, modern tones
and geometric elements. One idea

from Behr is neutral gray walls with
bright blue cabinets.Drak plum is
another choice. The five new offerings are Twilight, Tan-gent, Matrix,
Electrify and Plum Orbit.
Sweet Jazz: A retro and art deco
theme with feminine colors. For
example, Behr suggests pastel jade
and light pink, combined with dark

navy trim. These colors include Bees
Knees, Jazzy Jade, Flapper Dance,
Heavy Sugar and Shanghai Peach.
Aprs Ski: Cozy, woodsy trend
complete with lived-in comfort. For
example, forest green showcases natural wood and rustic materials. The
five new shades are Pine Cone Pass,
Timber Town, Ski Patrol, Gnome
Green and Folk Song.
PPG Industries said that for 20132014, people can anticipate more color
and more individual expression. PPGnoted five trends:
Every Day Hero: A low-key, functional aesthetic, with soft and desaturated
hues, such as Ginger Root, Chaps,
Light Sage, Cream Puff and Whippet.
Illusion: A theme that balances
dark and dramatic designs, with a
color palette that is mixes dark and
delicate, including Rose Marquis,
French Riviera, Spice Cookie, Black
Magic and Gypsum.
Discreet Luxury: Contemporary
design that combines rich reddishbrowns with rich blues and pale
blues and greys, as well as mixed metallics. These colors include Copper
Beech, Warm Mahogany, Blue Fjord,
Gray Marble and Blue Beard.
Artful Expression: This theme is
loaded with intense hues, with vibrant mid-tones and bright colors
from the full spectrum working in
powerful combinations. Among
these colors are Cinnamon Stone,
Willow Herb, Indian Maize, Copper
Kettle and Macaroon Cream.
Modernist Tech: Modernist Tech is
described as cool and precise without
feeling cold, and includes blocks of
black and white against almost-primary hues. These colors include Sun
Shower, Newport Blue, Red Gumball,
Silver Sword and Atrium White.
Color is ultimately a personal choice,
and these listings are by no means the
final authority in the matter. This is
meant to be a starting point in their
color selection process, Mathew concluded. CW
May 2013
FEATURE
Biocides, Fungicides and Algicides
DIRECTORY
Here is a look at the latest offerings from select biocide suppliers. For more information
on the products listed, please contact the company directly.
34 | Coatings World
May 2013
Biocides, Fungicides and Algicides Directory FEATURE
Ashland Inc.
Wilmington, DE
302-594-5000
www.ashland.com/coatings
coatingsadditives@ashland.com
Fungitrol 940CR fungicide
Fungitrol 940CR delivers a minimum amount of fungicide to
the coating interface over an extended period of time. Based on
the controlled release of IPBC through microencapsulation into
an inorganic carrier, Fungitrol 940CR may be used to resolve
tradeoffs in dry-film protection strategies and to enhance the
overall performance of fungicide in use.
Buckman
Memphis, TN
901-278-0330
Fax: 901-276-5343
www.buckman.com
Dow Microbial Control

Buffalo Grove, IL
1-800-447-4369
www.dowmicrobialcontrol.com
Lanxess Corporation
Pittsburgh, PA
412-809-3553
Fax: 412-809-1082
www.mpp.us.lanxess.com
Patricia.souza@lanxess.com
Preventol D 7
1.5% CMIT/MIT (0 VOC). For industrial use as an in-can preservative to inhibit the growth of bacteria, fungi, and yeast in
paints and coatings, pigments and mineral slurries and tackifiers
and polymer emulsions.
Preventol A6 D
50% Diuron Dispersion (0 VOC).
For dry-film algae control in interior and exterior coatings and
stains, paints and stains, masonry coatings, roof coatings, caulks
and sealants, stucco, joint cements, mineral and silicone resin
plasters and adhesives.
Lonza
Atlanta, GA
678-523-7391
www.lonza.com
microbialcontrol@lonza.com
Proxel BZ Plus Preservative

This unique combination of Proxel preservatives and Omadine
antimicrobials offers a dual mode of action for inhibiting microbial growth in latex emulsions, water-based paints, adhesives
and pigment dispersions. Proxel BZ Plus Preservative prevents
discoloration and provides the extra protection customers need
against mold, mildew and bacteria. Features include: colorstable formulations, dual-action protection, zero VOCs, CMIT/
MIT and formaldehyde free, long-term preservation, broad
spectrum activity.
Zinc Omadine ZOE Antimicrobial
The patented Omadine ZOE antimicrobial is formulated to
prevent discoloration due to interactions with various elements
in paint formulations. Features include: low VOCs, inhibited
growth of fungai, algae and bacteria, color-stable and fine particle dispersion (in water) of zinc pyrithione, alkaline pH stability, suitability for masonry coatings.
Troy Corporation
Florham Park, NJ
1-973-443-4200
Fax: 1-973-443-0843
www.troycorp.com
marketing@troycorp.com
Polyphase 663
Polyphase 663 is an advanced, zero-VOC, dry-film preservative
that provides long lasting fungal and algal control in aqueous
exterior paints and stains. Polyphase 663 has a favorable toxicological profile and offers high efficacy at low use levels, translating into low cost-in-use.
Polyphase 678
Polyphase 678 is an advanced, zero-VOC, dry-film preservative that provides broad-spectrum control of mold and mildew
in interior applications, including aqueous coatings applied in
kitchens, bathrooms and basements. The preservative features a
favorable toxicological profile and low cost-in-use. CW
Should Your Company Be Here?

If you are a biocides manufacturer
please contact us to be included
in this yearly feature.
E-mail the editor, Kerry Pianoforte
kpianoforte@rodmanmedia.com
Coatings World | 35
Industry News
Lanxess Acquires
Asian Biocide Specialist PCTS
Lanxess is strengthening its product portfolio for biocides to serve the megatrend
urbanization. The German specialty
chemicals group has acquired Singaporebased PCTS Specialty Chemicals Pte. Ltd.
for an undisclosed amount. The transaction closes with immediate effect.
Through the acquisition, Lanxess is
now one of the leading suppliers of biocides for paints and coatings in the rapidly-growing Asia-Pacific region, according
to the company. It will gain access to a
complementary portfolio of biocides and
will benefit from PCTS highly-recognized product expertise and know-how
in paints and coatings.
PCTS specializes in biocides for environmentally friendly water-based paints
that meet stringent health and safety, as
well as environmental standards. Biocides
prevent the deterioration and discoloring
of the paints caused by microorganisms.
PCTS employs approximatley 20
people at modern production and laboratory facilities close to Lanxess Singapore
headquarters. PCTS recorded sales in the
single-digit million euro range in 2012,
with 60 percent of it being generated in
China. The company was majority owned
by NIPSEA Technologies Pte Ltd.
This transaction underlines Lanxess
standing as a key supplier of high-tech solutions for the megatrend urbanization,
said Rainier van Roessel, Member of the
Lanxess Board of Management. It also
strengthens our companys asset base in
the booming Asian market.
PCTS will be integrated into the
Lanxess business unit Material Protection
Products (MPP), which belongs to the
companys Performance Chemicals segment. The PCTS facility will also become
the new Asia-Pacific headquarters of
MPP. The business unit is already one of
the worlds leading suppliers of biocides.
It acquired the U.S.-based biocide company Verichem Inc. and the material protection activities of Switzerlands Syngenta
in 2011.
Sun Chemical Performance

Pigments Honors
Employees with Sales
Awards
Sun Chemical Performance Pigments recognized five sales and account managers for
their outstanding sales and support contributions at the companys biannual Performance
Printing Sales Awards ceremony.
The awards honor those employees,
whose sales efforts and results go above and
beyond standard expectations, delivering the
best of the best service to their customers.
Each award includes monetary prize.
Recipients of the Bill Breagy Award
for superior sales performance included:
John Fox, key account manager, Snejana
Obrenovitch, sales manager plastics, and
Matt Monroe, key account manager.
Roberto Alcantara, a sales manager
in Latin America, received the Presidents
Award for excellence in salesmanship, and
Peter Rulten, business development manager for coatings, received the Art Finn Award
for outstanding technical support.
Steering Committee. The website is a

window to what we do especially in the
area of sustainability. It is designed to inform, connect and equip our construction
partners with easy-to-access information,
knowledge and ideas, explained Krauch.
The construction industry is one of
BASFs key customer industries, accounting for up to 10 percent of total Group
sales. In accordance with the We create
chemistry strategy, BASF is focusing its
business even more strongly on customers
needs and driving sustainable solutions.
Nubiola USA Names

Maroon Distributor of the
Year for 2012
Nubiola USA has awarded Maroon with
the Nubiola USA Distributor of the Year
for 2012. Maroon has achieved outstanding sales growth for Nubiola Ultramarines
and Inorganic Pigments. Larry Lane
Nubiola director of sales and marketing
and Mike McKenna Maroon VP corporate operations accepted the award.
BASF Launches New

Website for Construction
Industry
Argex Selects Valleyfield

as the Site for its First TiO2
Production Plant
BASF has launched a new global construction website with a focus on sustainability (www.construction.basf.com),
offering quick and easy access to essential
information for the industry stakeholders. The website presents the companys
products and solutions in terms of challenges faced by the construction industry
such as increasing durability, improving
resource efficiency and climate protection. It also serves as a central platform
to exchange ideas by sharing authentic
stories from a variety of stakeholders.
Sustainability is a crucial issue for
the construction industry and chemistry
plays an important role in designing innovations for sustainable construction,
said Dr. Tilman Krauch, president of
BASFs Construction Chemicals division
and head of BASFs Global Construction
Argex Titanium Inc. has signed a binding

memorandum of understanding (MOU)
with Valleyfield Enterprises for a longterm lease of at least 235,000 square
feet of existing building space located at
1300 Grard-Cadieux Blvd in Salaberryde-Valleyfield in Quebec, Canada. This
location will house the companys first
industrial scale titanium dioxide (TiO2)
production facility. The MOU and longterm lease are conditional upon certain
conditions being met or waived by Argex.
Located in the Perron Industrial and
Harbour Front Park, the site can accommodate additional TiO2 production modules
and offers significant expansion potential.
This location will enable Argex to save
time and avoid the large capital expenditures associated with greenfield plant
construction and benefit from the existing
May 2013
Former Cytec Industries

Coating Resins Business
Becomes Independent
The coating resins business that was
formerly part of Cytec Industries Inc.
announced that it has become an independent company with the completion
of the previously announced sale from
Cytec to funds affiliated with Advent
International. The coating resins business,
which will adopt a new brand name in
the coming months, is one of the leading
global producers of coating resins with a
broad product portfolio and leading market and technology positions.
Today is an exciting first step on our
journey as an independent company, said
Frank J. Aranzana, chief executive officer
of the coating resins business. We thank
Cytec for its many years of support and
now look forward to the next chapter
in our continued growth. We believe our
future holds great promise for our employees, our customers and our suppliers.
With the support of Advent, an investment
partner with proven expertise building
strong global chemicals companies, and
our talented employees around the world,
we intend to pursue and achieve the many
growth opportunities before us.
The newly independent company reoprts that it is performing well. It is one of
the largest producers in a $30 billion global market that is growing strongly, as end
users seek cost-efficient and environmentally friendly technologies for their coating processes and individual applications.
Advent and the new company see many
opportunities for further development.
Wacker Expands Technical

Center in Brazil
Wacker Chemie AG is strengthening its
presence in South America, and inaugurated its expanded technical center, including training center, near So Paulo,
Brazil. The new regional competence center for South America combines research
and development, applications technology, and a basic- and advanced-training
facility for silicone and polymer applications under one roof.
The expansion focuses on the labs

for polymer binders which are primarily
used in construction chemical applications. The integrated Wacker Academy
training facility, which is also being expanded, is furnished with a new practice
room and also offers an ideal platform
for industry-specific networking among
customers, distribution partners and
Wacker specialists, according to

the company. With the expansion, the Brazil technical center
is increasing its local expertise
in applications technology, know-how
transfer and service, and thereby serves
the strongly growing markets for highquality silicone and polymer products in
South America. CW
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Untitled-4 1
Industry News
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Coatings World | 37
1/15/13 4:30 PM
Suppliers Corner
New Ross Double Planetary Mixer

with Special Finger Blades
Charles Ross and Son has introduced a

new agitator blade design for their line of
Double Planetary Mixers. It is a 100-gallon model equipped with two identical
rectangular stirrers with upward rake fingers. Designed to rotate on their own axes
while orbiting the vessel on a common
axis, these style blades are ideal for batching dry powder blends, wet granulations
and similar formulations in the Double
Planetary Mixer. Interchangeable helical
blades are available as options and allow
the mixer to be utilized for viscous pastes
and putty-like materials.
Speed, power load and cycle time are all
controlled and displayed from this screen.
Two-hand raise/lower controls for the air/oil
hydraulic lift are also located on the panel
for opening and closing the mixer. With the
blades in the fully raised position, they are
completely accessible for easy cleaning while
the portable mix can is removed from under
the mixer and rolled into the discharging
area. The vessel is supplied with lift trunnions so it can be raised and tilted for fast
transfer of the finished product.
Maintenance and risk of product contamination are very low in a Double
Planetary Mixer as there are no shaft seals,
bearings, packing glands and stuffing boxes
submerged in the product zone. Available in
both industrial and sanitary configurations,
the Double Planetary Mixer is built from
half-pint to 750-gallon capacities.
Clariant Launches POS

Color Dispenser Machines
Clariant has launched the first compact
color dispenser to allow simultaneous
dispensing of up to six colors at a time.
Clariants machine is one of two new innovative prototypes offering performance
and productivity benefits to retailers, according to the company. Clariant Color
Dispenser IQ-S16 is one of the most compact machines now available on the market with simultaneous colorant dispensing
mode. With a footprint of 0.53m, it saves
on shop space without losing performance
and accuracy, according to the company.

Clariants dispensing technology allows a
dispensing speed of 1.1l/min with accuracy
down to 1/384 fl oz. It is based on stainless
steel piston pumps powered by a single motor that controls the entire system. The easyto-use machine offers low cost operation
and ownership. It is virtually calibration free
and, as colorant is dispensed directly into
paint without the need for tubing, it keeps
maintenance time and costs to a minimum.
Color Dispenser CD3001 is designed
to serve the majority of paint stores which
are looking at design and good price. It
offers the same performance and productivity advantages as Clariants more compact model, the IQ-S16.
All Clariant machines are designed to
handle all kinds of low VOC water-based
and universal colorants to support the sustainability requirements of the paints industry. The fully automatic colorant dispensers
can be equipped with up to 16 easy-to-mount
canisters with a standard capacity of 3 liters
each, to match optimum refill cycles.
Evonik Introduces Dynapol

Terra, a Bio-based Binder
for Coil Coatings
Evonik Industries has developed a new
product range of polyester resins for coil
coating primers and topcoats to market
maturity under the established Dynapol
brand. Dynapol Terra is based on renewable raw materials, which sets it apart
from other binders used for this type of
coating, according to the firm. Most other binder systems are based on saturated,
hydroxyl functional polyester polyols
that are produced mainly from petroleum-based raw materials. The colorants
and coatings industry has been looking
for suitable alternatives for these petrochemical building blocks for many years,
since resource efficiency is an important
growth generator.
With this new range of products, Evonik
has overcome two challenges at once, the
company stated. The coating experts
identified suitable bio-based polyester resin

building blocks and they ensured general applicability, fast implementation and
availability on an industrial scale. The first
Dynapol Terra polyester resins have already
been successfully introduced to customers.
Clariant Launches
Dispersogen PL 30/40
Clariant recently globally launched its
Dispersogen PL - range of dispersing agents
for waterborne pigment preparations.
Aimed at organic pigments and carbon blacks, the new dispersants give architectural coatings extra brightness and
brilliance thanks to their high pigment
loading. The patented copolymers are
able to create dispersions with more than
50% pigment, significantly more than
conventional loadings, the company reported. And the Dispersogen PL range
does this without sacrificing flowability. Viscosities of its pigment dispersions
are within the range of 50-500 mPAs.
Similarly loaded conventional pigment
preparations, by contrast, turn often to a
much higher viscosity.
According to Clariant, high pigmentloads also means that the Dispersogen PL
range does more for less. Its typical mixing
ratio is 1:10 up to 1:5 dispersant based on
active matter to pigment, and customer trials
over the past two years have shown that the
pigment pastes have a very good shelf life,
stable against drying and very compatible
with all kind of waterborne coatings.
Dispersogen PL 30 and Dispersogen PL
40 additionally are safe to humans and the
environment. Dispersogen PL 30 as a nonionic copolymer and Dispersogen PL 40 as
an anionic copolymer have a friendly ecotox profile and contain insignificant levels
of irritants and other hazards that might
require a coating to bear a CLP1 label.
Additionally these two dispersants have a
low VOC level and are suitable to be used
in decorative paints aiming to obtain ecolabel certification such as Germanys Blue
Angel (RAL-UZ 102). CW
May 2013
People
PPG Hires Sklarsky as

Executive Vice President, Finance
PPG Industries has hired Frank S.
Sklarsky as executive vice president, finance, reporting to chairman and CEO
Charles E. Bunch. Also, effective August
1, Sklarsky will be named PPG executive
vice president and chief financial officer.
David B. Navikas, currently PPG senior vice president, finance and chief
financial officer, will continue in his current role until August 1, and will then
continue as senior vice president in a
senior leadership role that will be announced later.
Most recently, Sklarsky was executive
vice president and chief financial officer,
Tyco International, Ltd., a global provider of security, fire protection and flow
control solutions with revenues that exceeded $17 billion.
Prior to joining Tyco, Sklarsky served
as executive vice president and chief financial officer at both Eastman Kodak
Co. and ConAgra Foods, Inc. Previously,
he spent 20 years with Chrysler in a series of senior financial leadership roles.
He also held finance positions with Dell,
Inc., after beginning his career with Ernst
& Young.
Specialty Polymers Inc.

Hires New Technical
Director
McCullough & Associates

Hires Business
Development Manager
Specialty Polymers Inc., has hired Paul

Harris to be the companys new technical director. In his
role as technical director, Harris will
manage, direct and
coordinate polymer
development
and
applications
labs
for the company. He
will also be responsible for directing
Paul Harris
the development of
new polymer technologies and manage
technical support.
Harris has more than 25 years of
experience in design, development,
scale up and production of polymers
used in automotive OEM coatings and
acrylic latex chemistry. Prior to joining Specialty Polymers Inc., he was
with BASF Corporation in the U.S. and
Germany, and was an assistant professor of Inorganic Polymer Chemistry at
Virginia Tech.
McCullough & Associates has appointed

David A. Roth as business development
manager. Roth will continue to be involved in sales but will also be responsible
for new and existing market expansion,
product line development and strengthening ties within the chemical community.
Roth has more 24 years of experience in
the chemical industry including 16 years
at McCullough & Associates.
Sinetar to Lead Combined

PPG North American
Architectural Coatings
Business
Superior Materials Expands

its Sales Force
As a result of PPG Industries recent acquisition of the North American architectural coatings business of AkzoNobel,
Scott B. Sinetar, vice president, PPG architectural coatings, North America, has
been appointed to lead the combined architectural coatings business. Sinetar will
report to Michael H. McGarry, executive
vice president. Sinetar was named to his
current position in 2006. Previously, he
served as manager, national accounts;
national sales manager; director of sales;
and general manager, architectural coatings. Earlier in his career, Sinetar held a
variety of positions with Olympic Paints
and Stains.
Superior Materials, Inc. with headquarters in Garden City, NY, an established

specialty chemical distributor/agent has
added Jim Smith to its sales and marketing team.
Smith has recently joined Superior
Materials in the role of Mid-Atlantic
Account Manager. He is based in the
Baltimore area and will be responsible
for MD, VA, WV, DE, Southern NJ and
PA territories. Smith has worked for
Eastman Chemical Products and most
recently Brenntag Specialties. He brings
experience to Superior Materials with
expertise in all recipe industries that
Superior services including coatings, plastics, graphic arts, cosmetics, household,
food and allied areas.
Sartomer Appoints Market

Managers
Sartomer USA, LLC, has appointed a
team of market managers to drive growth
and leadership in each of the companys
major markets. Each manager is responsible for leading the companys commercial activities in their assigned segment.
The team reports to Heather Rayle,
senior business director for Sartomer.
Appointments to this team include
Terry Quinn, market marke manager for
Coatings and Chemical Intermediates;
Chris Gebhart, market manager for
Adhesives, Electronics and Advanced
Materials; James Goodrich, market manager for Graphic Arts and Jim Zawicki,
marketing communications manager.
NACE International Institute

Names
New
Executive
Director
The NACE International Institute has appointed Helena M. Seelinger as its new
executive director. Seelinger has been
a staff member of NACE International
since 1986, where she has served in
multiple leadership roles within the organization, including service as interim
executive director of NACE in 2005; director of education during the organizations initial international expansion and
global training partnerships; and currently serves as senior director of membership
and government relations. CW
Coatings World | 39
Meetings
Eastern Coatings Show to be held

in Atlantic City, New Jersey
April 29 - May 2
The Eastern Coatings Show (ECS)
Atlantic City, NJ
Ann Fody, executive director, MNYCA
732-291-0168
www.mnyca.org
www.psct.org
www.nesct.org
fodyassociates@gmail.com
davewhite@heubachcolor.com
April 30
British Coatings Federation
Classification and Labeling Workshop
Nottingham, U.K.
British Coaitngs Federation, Tracy Jagger
01372 365989
www.coatings.org.uk
May 2 - 4
INACOATING 2013, The Indonesia
International Coating, Paint and
Technology Exhibition 2013
cemv26#mst.edu
coatings@mst.edu
JIExpo Kemayoran, Jakarta, Indonesia

PT. Global Expo Management (GEM
Indonesia), Donna Fransisca
+62 - 21 - 5435 8118
www.inacoating-exhibition.net
donna@gem-indonesia.com
May 14
May 6 - 10
PRA Training Program: Paint and

Coatings Basics
Hampton, U.K.
PRA,
Elisabeth Brown
+44 (0)20 8487 0815
e.brown@pra-world.com
www.pra-world.com
Introduction to Paint Formulation
Missouri S&T Coatings Institute,

Rolla, MO
Catherine Hancock
573-341-4419
coatings.mst.edu
Classifieds
May 14 - 15
Asia Coatings Congress 2013
Windsor Plaza Hotel, Ho Chi Minh City,
Vietnam. CW
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Advertising Index
Company Name
Page
Phone
Website
Blairgowrie Associates, LLC
11
602-539-2683
www.blairgowrieassociates.com
Chemark Consulting
31
910-692-2492
www.chemarkconsulting.net
ChinaCoat 2013
21
www.chinacoat.net
Clariant International Ltd
www.clariant.com
Conn & Company
37
814-723-7980
Eckart
502-775-4241
www.connblade.com
www.eckart.net
Heubach Ltd.
Cover 2
800-HEUBACH
www.heubachcolor.com
Munzing
Cover 4
973-279-1306
www.munzing.com
Reitech Corporation
31
610-929-9451
www.reitechcorporation.com
Sartomer
32
610-363-4100
Sensient Industrial Colors
33
800-325-8110
www.sartomer.com
www.sensientindustrial.com
Coatings World | 41
Final Coat
The Emerald Coasts Latest Gem is Named

Tnemec Companys 2012 Tank of the Year
Appreciation of Floridas Emerald Coast reached new

heights when a 500,000-gallon pedestal water tank on
Okaloosa Island was refurbished with a mural representing
the areas Appalachian quartz sand beaches and featuring an
advanced fluoropolymer coating system from Tnemec.
The tanks exterior base coating system was applied by
Ohio-based American Suncraft Construction Company and
mural artist, Eric Henn, with engineering services provided by
Polyengineering, Inc. of Shalimar, Florida.
Exterior steel was prepared in accordance with SSPC-SP 2
Hand Tool Cleaning and SPC-SP3 Power Tool Cleaning and
primed with Series 135 Chembuild, a modified polyamidoamine epoxy for marginally prepared steel and tightly adhering old coatings. Series 73 Endura-Shield, an aliphatic acrylic
polyurethane, was the intermediate coat, followed by a finish

coat of Series 700 HydroFlon, an advanced fluoropolymer
that offers outstanding resistance to UV light for unprecedented long-term gloss and color retention. The project did
not require replacement of the existing Tnemec coating system on the tanks interior, which was in sound condition.
HydroFlon was also used for the lettering and the mural,
which required 14 different colors ranging from white, to
different shades of blues and greens. Nearly 150 gallons of
the exterior coatings were required to complete the project,
which was voted Tnemecs 2012 Tank of the Year based on
its aesthetic, creative and innovative uses of a coating system. The project was selected from more than 200 tanks
that were nominated for the contest. CW
This 500,000-gallon pedestal water tank on Okaloosa Island, Florida was named Tnemec Companys 2012 Tank of the Year.
May 2013

Coatings Word May 2013

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LUXAN the 3rd Dimension for Surfaces.

IN ALL ITS COATINGS.

Clariant improves automotive, decorative and industrial coatings

clariant products make surfaces

May 2013 Vol. 18, No. 5 Table of Contents

Photo courtesy of AkzoNobel Aerospace Coatings

Aerospace Coatings Market

International Coatings Scene ............................... 18

Business Corner ................................................... 24

A Rodman Media Publication

6 | Coatings World www.coatingsworld.com

ACA Issues Call for Papers

at the Sheraton Inner Harbor in Baltimore,

AkzoNobel Aerospace Coatings....................................................................... 26

May 2013 www.coatingsworld.com

Court Decision Protects

Dates Set, Judges Named

Benjamin Moore has issued its Hue

Leaf Press and well-known former design journalist.

Valspar Paint Launches

8 | Coatings World www.coatingsworld.com

diverse mix of programming across major

Hemp Shield Appoints

CeralUSA LLC, a manufacturer of environmentally friendly coatings for the

AkzoNobel Brings Lets

Ashington. The college is just a mile from

BehrPro Donates Product,

May 2013 www.coatingsworld.com

CeralUSA Announces ISO

the basement area, and wall trim

Several PPG Products

exceptional adhesion to glossy

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and light industrial environments. It is

100% Acrylic Dry-Fog Semi-Gloss

basis by sharing his knowledge of coatings and the coatings

10 | Coatings World www.coatingsworld.com

William Skip Leonard

May 2013 www.coatingsworld.com

PPG Names Gipe

Certification Program showcases products in office environments and indoor

Gipe Automotive, Inc., has

recognizing Gipe Automotive.

General Motors Names BASF

12 | Coatings World www.coatingsworld.com

Eastern Michigan University

Sun Chemical Patents

DuPont Patents Aqueous

the at least one macromonomer (1) is

Boeing Patents System

May 2013 www.coatingsworld.com

Kansai Paint Patents Aqueous Coating Resin

Arch Chemicals Patents

2013 U.S. Interior Paint Satisfaction Study

Application drives customer satisfaction with paint brands,

Interior Paint Brand Satisfaction Rankings

Interior Paint Retailer Satisfaction Rankings

IRL Releases Profile of the

by two economies, Russia and Turkey,

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The regional market is now dominated

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One of the most significant weaknesses new consultants possess is the