Académique Documents
Professionnel Documents
Culture Documents
APPENDIX
Please note that the CEB program names referenced in this document have changed since the time of publication.
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Average Revenues
Low Diversity
Organizations
Medium Diversity
Organizations
High Diversity
Organizations
$3.1 million
$3.9 million
$5.7 million
15%
9.1%
9.7%
7.7%
Average Number of
Customers
23,415
Percentage of
Organizations
Experiencing Higherthan-Average Market
Share
54%
Percentage of
Organizations
Experiencing Higherthan-Average
Profitability
13.7%
38,254
45,525
8%
4.7%
66%
72%
0%
Return on Equity (ROE) Return on Sales (ROS)
52%
61%
72%
*Based on a study by Professor Cedric Herring at the University of Illinois presented in 2006
using data from the National Organizations Survey, a survey of 251 U.S. for-profit businesses.
Return on Invested
Capital (ROIC)
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Case Examples: Leveraging Diversity to Drive Financial SuccessThe following examples demonstrate the financial impact of workforce diversity:
8,9,10
Action: Safeway made efforts to broaden the diversity of its workforce to better
reflect its customer base made up of approximately 70% women. Efforts to
enhance and support the diversity of Safeways workforce included the following
actions:
Refocused its retail leadership development program on women and minorities
Implemented five leadership networks for different workforce demographic
groups
Emphasized the importance of mentoring, particularly for women and
minorities
Emphasized work-life balance programs and benefits
Action: Frito-Lay worked with its Latino Employee Network to provide feedback
about the taste and packaging of the product.
Result: Via the insight provided by the Latino Employee Network, the launch of
Doritos Guacamole Flavored Tortilla Chips was one of the most successful
product launches in the companys history, generating more than $100 million in
sales in the first year.
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Aging Workforce
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Appendix
Corporate Leadership Council Research on Workplace Diversity
This appendix includes a brief overview of selected Corporate Leadership Council resources on workplace diversity.
Creating an Effective Diversity Strategy, Corporate Leadership Council, March 2007
To assist members in creating a workplace diversity strategy, this document outlines the eight imperatives of a successful strategy, including the following:
Chief Diversity Officer: Understanding the Role and Its Impact, Corporate Leadership Council, February 2008
This document explores the Chief Diversity Officer (CDO) position, including responsibilities, management objectives, competencies, and reporting relationships. It also provides sample
diversity strategies and role descriptions, as well as assessment criteria for CDO candidates.
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NOTE TO MEMBERS
This project was researched and written to fulfill the research request of several members of the Corporate Executive Board and as a result may not satisfy the information needs of all
member companies. The Corporate Executive Board encourages members who have additional questions about this topic to contact their research manager for further discussion. The
views expressed herein by third-party sources do not necessarily reflect the policies of the organizations they represent.
PROFESSIONAL SERVICES NOTE
The Corporate Leadership Council (CLC) has worked to ensure the accuracy of the information it provides to its members. This project relies upon data obtained from many sources,
however, and the CLC cannot guarantee the accuracy of the information or its analysis in all cases. Furthermore, the CLC is not engaged in rendering legal, accounting, or other
professional services. Its projects should not be construed as professional advice on any particular set of facts or circumstances. Members requiring such services are advised to consult
an appropriate professional. Neither Corporate Executive Board nor its programs are responsible for any claims or losses that may arise from any errors or omissions in their reports,
whether caused by Corporate Executive Board or its sources.
Corporate Leadership Council, Creating an Effective Diversity Strategy, Washington: Corporate Executive Board (March 2007).
(Available at https://www.clc.executiveboard.com/Members/ResearchAndTools/Abstract.aspx?cid=100058840.)
2
Society for Human Resource Management, "Workforce Diversity Practices Survey Report," SHRM White Paper (2005). (Obtained through www.shrm.org).
[Accessed 18 March 2008]. (Due to copyright restrictions, a copy of this article cannot be provided.)
3
Author unknown, "The Color of Money," Best's Review (August 2007). (Obtained through ProQuest).
4
Herring, Cedric, "Does Diversity Pay? Racial Composition of Firms and the Business Case for Diversity," University of Illinois (August 2006).
(Available at http://sharepoint.agriculture.purdue.edu/agit/extension/Shared%20Documents/DoesDiversityPay0806.txt). [Accessed 18 March 2008].
5
Catalyst, "The Bottom Line: Corporate Performance and Women's Representation on Boards," Catalyst (2007).
(Available at http://www.catalyst.org/knowledge/bottomline2.shtml). [Accessed 18 March 2008].
6
Corporate Leadership Council, Creating an Effective Diversity Strategy.
7
Bowes, Barbara J., "The Business Case for Workplace Diversity," CMA Management (December 2007/January 2008). (Obtained through ProQuest).
8
Pomeroy, Ann, "Cultivating Female Leaders," HRMagazine (February 2007). (Obtained through ProQuest).
9
Corporate Leadership Council, Creating an Effective Diversity Strategy.
10
Johansson, Frans, "Masters of the Multicultural," Harvard Business Review (October 2005). (Obtained through Lexis-Nexis).
11
U.S. Department of Labor, Bureau of Labor Statistics, "Tomorrow's Jobs," Bureau of Labor Statistics (2007). (Obtained through http://www.bls.gov/oco/oco2003.htm). [Accessed 19 March 2008].
12
Corporate Leadership Council, Driving Social Responsibility through an Organization, Washington: Corporate Executive Board (February 2006).
(Available at https://www.clc.executiveboard.com/Members/ResearchAndTools/Abstract.aspx?cid=2272949&.)
13
Prince, Michael, "Anti-Discrimination Training Useful to Prevent Bias Claims," Business Insurance (27 January 2003). (Obtained through Factiva).
14
Society for Human Resource Management, "Impact of Diversity Initiatives on the Bottom Line," SHRM White Paper (2001). (Obtained through www.shrm.org).
[Accessed 19 March 2008]. (Due to copyright restrictions, a copy of this article cannot be provided.)
15
Corporate Leadership Council, Creating and Effective Diversity Strategy.
16
Corporate Leadership Council, Employee Resource Groups' Focus and Contribution, Washington: Corporate Executive Board (October 2006).
17
Cole, Yoji, "Employee Affinity Groups: In Lean Times, Smart Companies Use Them as Business Tools," DiversityInc, (20 September 2002).
(Obtained through www.diversityinc.com). [Accessed 17 March 2008.]
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