Vous êtes sur la page 1sur 84

ORGANIZATION STUDY

OF
HLL LIFECARE LTD,TRIVANDRUM
Submitted in partial fulfillment of the requirements
for the award of the Degree of

MASTER OF BUSINESS ADMINISTRATION


of the
Mahatma Gandhi University,Kottayam,Kerala

Submitted by
Name : Gokul S Babu
Regn No: 50235
Under the guidance of
Prof. Pramod Kumar B

May 2014
DC School of Management and Technology
Pullikkanam, Vagamon, Idukki 685503
Tel: 04869 248322, 248323

DECLARATION

I hereby declare that the organization study of


Ltd,Trivandrum

HLL Lifecare

submitted to Mahatma Gandhi University is a record of the

original work done by me and no part of it has been submitted earlier for any
Degree, Post-Graduation or similar of any other university or institution.

Place: Pullikkanam
Date:
Gokul S Babu

CERTIFICATE

This is to certify that the organization study titled Organization Study of HLL Lifecare
Ltd,Trivandrum is a bonafide record of the work done by

Mr.Gokul S Babu , 3rd semester

MBA Student of DC School of Management and Technology, submitted in partial fulfillment of


the requirements for the award of the Masters Degree in Business Administration of Mahatma
Gandhi University , Kottayam, Kerala.

Faculty Guide

Principal

Date :
Place : Pullikkanam

________________________________________________________________________
Examiner I

Examiner II

Signature

Signature

Name

Name

Date

Date

ACKNOWLEDGEMENT

I praise the lord Almighty, for he has shown immense grace, favour and led
me through the green pastures during my Organization study and to accomplish
this in a successful way.
It gives me great pleasure to place on record my sincere thanks and deep
sense of gratitude to Mr.Bijoy K, HR Manager, HLL Lifecare Ltd, Peroorkada for
the invaluable support and guidance he has provided in making this project a
success. I am also thankful to the staffs of HLL Lifecare Ltd who have helped me
in the completion of my Organization study.
I take great pleasure in thanking our respected Director Dr. Gopakumar for
giving me the opportunity to do this Organization study. I express my deep
indebtedness and gratitude to my guide Prof. Pramod Kumar B for his guidance
and support. I thank all the faculty members of DC School of Management and
Technology, for the encouragement and suggestions they provided.
I am deeply indebted to my parents, other family members and friends for
their inspiration and help throughout this Organization Study.

Executive Summary

An organization study helps the us to gain practical


knowledge and experience and to achieve higher management excellence. We have
only theoretical knowledge that they learn from class room. The organization
studies help the us to implement the theory they have learn from the classroom.We
get firsthand knowledge about activities and functions of various departments in an
organization. Thus we can get a better understanding of the organization by the
study.
The organization study was conducted at one of the largest central
government public sector unit of Kerala, HLL LIFECARE LIMITED,Trivandrum
this gave a insight in to the working coordination of all the unit of the company, its
corporate objectives and the ways and means adopted by the company to achieve
its set goals. The study also covered the different aspect of the companys
commitment towards social objectives.
HIV emerged later in India than it did in many other countries, but
this has not limited its impact. Infection rates soared throughout the 1990s and has
increased further in recent years. UN report says that
Indias adult HIV prevalence will peak at 1.9 million in 2019.
The number of AIDS death in India will rise to 49.5 million in 2015.
In this situation Government has announced Anti-AIDS campaigning
will place a strong focus on Condom promotion. Government has also started
campaign involving advertising public events and celebrity endorsements. It aims
to break the taboo that currently surrounded Condom use in India, and to persuade
people that they should not be embarrassed to buy them.

Table of Contents

Chapter No.
CHAPTER I

Title
INTRODUCTION

Pg. No
1-3

Importance of the Study

Objectives of the Study


Methodology
Scope of the Study
Limitations

2
2
3
4

CHAPTER II

INDUSTRY PROFILE

5-7

CHAPTER III

COMPANY PROFILE

8- 24

Motto,Vision,Mission & Objectives


Awards
Products
Business & Service Divisions
Partners

10
12
13
14
17

CHAPTER IV

History
ORGANIZATION STRUCTURE

18
25 - 35

CHAPTER V

DEPARTMENTAL ANALYSIS

36 - 64

CHAPTER VI

SWOT ANALYSIS

65 - 66

CHAPTER VII

FINDINGS,SUGGESTIONS &
CONCLUSION
Findings
Suggestions
Conclusion

67 - 68

BIBLIOGRAPHY
APPENDIX

67
67
68

List of Tables & Charts


Sl. No

Title

Pg. No

Organization chart

25

Structure of Production department

26

Structure of Quality Assurance department

26

Structure of Electronic Testing department

27

Structure of Packing department

27

Structure of HR department

28

Structure of MT,R&D department

28

Structure of Stores & Sales department

29

Structure of MPC & PPC department

29

10

Structure of S&E department

30

11

Structure of Purchase department

30

12

Structure of Finance department

31

13

Structure of IT department

31

14

Structure of Project department

32

15

Production Process

32

16

Relation of Stores department with other department

33

17

Relation of Engineering department with other


department

34

18

Relation of MPC department with other department

35

Abbreviations

AM

Assistant Manager

APM

Assistant Plant Manager

ASTM

American Society for Testing and Materials

CPSU

Central Public Sector Undertaking

DGM

Deputy General Manager

ED

Executive Director

EMS

Environment Management System

ENG

Engineering

ER

Executive Representative

ETD

Electronics Testing Department

F&A

Finance & Accounts

FMCG

Fast Moving Consumer Goods

FPQA

Full Product Quality Assurance

GDP

Gross Domestic Product

GM

General Manager

GMP

Certification for Good Manufacturing Practice

GOVT

Government

HPQA

Half Product Quality Assurance

HR

Human Resource

INS

Instrumentation

ISO

International Organization for Standardization

IT

Information Technology

JR

Junior

KSPCB

Karnataka State Pollution Control Board

MEC

Mechanical

MGR

MANAGER

MIS

Management Information System

MOU

Memorandum of Understanding

MPC

Material Planning & Control

M/S

Messer

NACO

National AIDS Control Organisation

NGO

Non Government Organisation

NSC

National Security Council

OHSAS

Certification for Occupational Health & Safety

PKG

Packing

PP

Primary Production

PPC

Production Planning & Control

PUR

Purchase

QA

Quality Assurance

R&D

Research & Development

S&E

Safety & Environment

SAPM

Senior Assistant Plant Manager

SM

Senior Manager

ST

Stores

UNFPA

United Nations Fund for Population Activities

UNHCR

United Nations High Commissioner for Refugees

UNOPS

United Nations Office for Project Services

VP

Vice President

WHO

World Health Organisation

CHAPTER - 1
Introduction
The health care industry is an aggregation of sectors within the economic system that
provides goods and services to treat patients with curative, preventive, rehabilitative, and
palliative care. The modern health care industry is divided into many sectors and depends on
interdisciplinary teams of trained professionals and paraprofessionals to meet health needs of
individuals and populations. The health care industry is one of the world's largest and fastestgrowing industries. Consuming over 10 percent of gross domestic product (GDP) of most
developed nations, health care can form an enormous part of a country's economy.HLL Lifecare
Ltd belongs to health care industry.
HLL Lifecare Limited (HLL) (Formerly Hindustan Latex Limited, a Government of India
Enterprise) commenced its journey to serve the nation in the area of healthcare, on 1st March
1966, with its incorporation as a corporate entity under the Ministry of Health and Family
Welfare, Government of India. HLL was set up in the state of Kerala, for the production of male
contraceptive sheaths for the National Family Welfare Programme.As a condom-manufacturing
company, HLL Lifecare started small, but dreamed big. That dream changed lives in ways
unimaginable. Soon, HLL became the go-to brand for various contraceptives. It was only a
matter of time before diversification followed, bettering the brand with healthcare products and
services. After more than 30 years of consistent quality performance, HLL Lifecare now takes on
an even bigger responsibility the vaccine security of the nation. No wonder then, at HLL work
is about innovating for healthy generations, every day.

1.1 Importance of the Study


This study will be a significant endeavor in describing the functions of HLL life care limited.
This project highlights the study on various departments and the functions under taken in the
organization of HLL LIMITED. The study depicts the way in which the overall functions are
performed and managed by the employees of the organization view point, method and levels of
analysis.

1.2 Objectives of the Study


a) To analyze the industry and company profile with an overview of the Strengths,
Weaknesses, Opportunities and Threats of the company
b) To examine critically the organizational structure of the company
c) To study and understand the various functional areas of the company
d) To analyze in depth the system followed in any one of the departments ( to be decided by
the candidate based on his/her area of interest/ specialization or as per company
requirements for assignments undertaken for the organization)
e) To identify internal and external factors that affect Strengths, Weaknesses, Opportunities,
and Threats to activities or operations

1.3 Methodology
The methodology employed for the study was mainly through primary data and
secondary data.it is descriptive in nature
Primary Data
Primary data are collected through discussions and interviews with management personnels of
various departments
Conducting formal interviews with the department heads and other executives.
Informal talks with personnel in the organization.
Secondary Data
Official website of HLL.
Annual reports of HLL Lifecare Ltd.
Company manuals and journals.

1.4 Scope of the Study


The study is to design to analysis the overall functions of the organization.. The
study is useful in assessing the quality and the performance of the company. It also basically
aimed at the exploration of various departments undertaken by the each department of HLL

limited, by providing a better knowledge at the functional level departments such as materials,
finance, human resource etc. A study of various department and its functions help to gain
awareness about an organization atmosphere. Through this study our attempt is to ascertain
where the organization stands with respect to the society and to see whether it has been able to
attain over all mission. The student will be able to come out with equitable and unbiased
suggestions thorough analysis of data collected. More over the study throws lights on the various
products and production process together with the company future plans of expansion. Apart
from that interaction and interrelationships between different departments also comes under this
study.

1.5 Limitations
a) The main limitation of the study was time factor. The duration of the study was one
month.
b) The study was done through conversation so there is a chance for personal bias.
c) Lack of co-operation from certain department due to their work load.
d) Secondary data available from various departmental manuals were out dated (the manual
are being updated).

1.6 Chapterisation
Chapter 1

Introduction, Importance, Objectives, Methodology, Scope and Limitations of the

Chapter 2
Chapter 3
Chapter 4

study
Industry Profile of the Company
Company Profile
Organization Structure

Chapter 5
Chapter 6
Chapter 7

Departmental Analysis
SWOT Analysis
Findings, Suggestions and Conclusion

CHAPTER - 2
Industry Profile
The population threat to the national economy promoted govt. of India in 1952 to launch
the family planning program. Condoms on account of its simplicity, safety and easy to use, not
requiring any clinical services has been found to be well suited for even in the remote area. For
the availability of quality condoms in adequate quantities and it reasonable cost. The government
decided to start a contraceptive in public sector for the manufacture of condoms to the country.
Hindustan latex is a public sector undertaking under the administration odd ministry of health
and family welfare government of India edged in the manufacture and marketing of

contraceptives and health care products. The company has established to assist the nations
massive family planning program adopted by the government of India way back 1952.
Consequently HLL was incorporated on march 1966 and in January 1967 a collaboration
agreement was signed between HLL and world leader OKAMOTA riken Gomez.inc Japan for
the supply of machinery and equipment and technical know-how for the creation of condoms
manufacturing plant at peroorkada in Trivandrum, kerala with a production capacity of 144
million pieces of condoms rolled out from the plant. The administrative functions are anchored
by the corporative office situated poojapura, tvm in Kerala, and presently it has 3 production
units.

World Scenario
The company has good image in the world also. The company is a major leader of the world by
producing and making their main prestigious product like condoms, hydrocephalus shunt, and
surgical sutures. Erection of plant and machinery was in collaboration with M\s OKAMOTO
industries inc. Japan. In 1948, Japan became the first country to take national actions ass family
planning. During the past ten years the birth rate in Japan dropped to a great extent. During
1960s many countries adopted government programs of family planning. Today 80 countries
have national birth control programs. Private organizations and international bodies like WHO
are helping the countries to set up birth control programs.
HLL provides the perfect answer to many questions that the world faces in the health care
thanks to its extensive experience, innovating technologies and ample recourses. The innovative
product and services of HLL today reach over 155 countries spanning the 17 continents. Its
consultancy services and products are part of the global health care packages of international
agencies such as UNPFA, UNOPS, UNHCR, WHO, PSI, and IDA/
HLLS blood bags have been registered in Brazil and were launched here on 23 June
2006. HLL also launched its non-steroidal contraceptive pill under brand name LVYFEMME in
Peru on 15 oct 2008. Female distributed in over 100 countries around the world.
HLL life care limited is the only company first the world manufacturing and marketing
the wide range of contraceptives. It is unique in providing a wide range of condoms, including

female condoms, intra uterine devices, oral contraceptive pills and tubal rings. HLL today
produce 1.316 billion condoms making it one of the worlds leading manufacturers of condoms
accounting for nearly 10 % of the global production capacity. Through several collaborations
with world leaders in technology HLL now have state of the art facilities to manufacture world
class health care products and make them available to millions worldwide.
Over the past two decades HLL has steadily set up a strongly and sound infrastructure for direct
marketing. HLL has put in the place a vast distribution network covering the length and breadth
of the country. HLL has made vast inroads in the commercial segment too.

National Scenario
HLL is the only company in India to supply condoms to the world health organization for
their projects worldwide. For national program HLL is today the largest manufactures of
condoms in the country. HLL has three plants at Karnataka, Bangalore and Trivandrum. HLL has
developed an impressive production infrastructure for the manufacture of contraceptives and
health products. The policy of family planning was adopted by the government of India in 1952.
With the objective of developing new and novel healthcare products, HLL aims to
translate the laboratory scale technologies available at premier research institutes, to a
commercial scale. As first step towards this HLL has set up a technology business incubation
Centre at Rajiv Gandhi Centre for bio technology at Trivandrum.
In collaboration with female health company of US, HLL is marketing female condoms
in India. The female condom is the only female controlled prevention technology approved by
the US FDA and the WHO. HLL launched the nitrile female condom velvet in India. Targeted at
contemporary Indian women and new age couple, these superior quality nitril condoms are
women initiated contraception and come with dual protection against unwanted pregnancy and
STDs, HIV/AIDS.
The rate of growth of health care industry in India is moving ahead neck to neck with the
pharmaceuticals industry and the software industry of the country. Expenses increased by the
Indian government on health Care sector comprise 5.25 % of the GDP.

Employment opportunities are provided to as many as 4 million people in the health care
segment or other sectors catering to the health care industry in India in some way of other.

State Scenario
Two production units of HLL are situated in Kerala at perookada and akkulam. It was on
5 april 1969. That the first batch of condoms rolled out from the plant at peroorkada, which was
setup in collaboration with world leader M/S OKAMOTO RICKEN GOMEZ INC. JAPAN. In
1976 the production was doubled kerala wins the awards for population programs and the first
JRP Tata awards for population and health programs instituted by population foundation of India
have been won by kerala. The outstanding feature of kerala performers is that the state not only
reached a high level of success in a short time. But also continued to improve upon it to the
match the standards attained by many developing countries in the world.
HLL has since under gone continues modernization over ten years and has an annual production
capacity of 1060 million piece of condoms. The unit produce many varieties of condoms with
different flavors and textures. Condoms manufactured in this facility have product certification
like CE, KITE,SABS,NF,MARK and meet a range of international quality specification and
standards such WHO-2003, ISO 4074, ASTM D 3492 and GOST 4645 81.
Akkulam facility, TVM is a modern state of the art facility for manufacture of blood bags
and other medical devices namely intra uterine devices, surgical sutures, hydrocephalus, tissue
expanders and tubal rings.

CHAPTER - 3
Company Profile
HLL Lifecare Limited (formerly Hindustan Latex Limited) (HLL) is an Indian healthcare
products manufacturing company based in Thiruvananthapuram, Kerala, India. A Government of
India -owned corporation(Public-sector undertaking), it produces health care products, including
condoms, Surgical Sutures, Hydrocephalus Shunts, Tissue Expanders, blood bags, and
contraceptive pills. As a condom-manufacturing company, HLL Lifecare started small, but

dreamed big. That dream changed lives in ways unimaginable. Soon, HLL became the go-to
brand for various contraceptives. It was only a matter of time before diversification followed,
bettering the brand with healthcare products and services.
HLLs first plant began operations on April 5, 1969 at Peroorkada in Thiruvananthapuram
district of Kerala. The plant was established in technical collaboration with M/s Okamoto
Industries Inc. Japan.
Today, it has seven manufacturing plants, HLL has grown into a multi-product, multi-unit
organization addressing various public health challenges facing humanity. In 2003, when HLL
had a turnover of a mere INR 163 crores, it had set its sights on becoming a INR10,000 crore
company by 2020.
By 2010, HLL not only surpassed this figure but also drew a clear road map to achieve
five-fold growth by 2020.
The recognitions and laurels soon followed. Now, HLL is a Mini Ratna, upgraded as a
Schedule B Central Public Sector Enterprise. The company received the Prime Minister Award
for being the best public sector enterprise in India. It is also the only company in the world which
manufactures and markets such a wide range of contraceptives. Today, HLL produces 1.316
billion condoms annually, making it one of the worlds leading condom manufacturers,
accounting for nearly 10 percent of the global production capacity.
Over the years each of the initiatives taken up by HLL has been aimed at providing
quality healthcare to every family. HLLs associate institutions, Hindustan Latex Family
Planning Promotion Trust (HLFPPT) and Life Spring Hospitals, have ensured this to the nations
underserved and vulnerable populace, at an affordable cost. With a vast array of innovative
products, services and social programs to meet the countrys healthcare needs, HLL Lifecare
Limited is firmly on track, with its motto of 'Innovating for Healthy Generations'.
HLL continues to make its mark by setting new goals and taking on challenges others
often view as impossible.HLL today has seven state-of-the-art manufacturing plants which are
Peroorkada in Thiruvananthapuram, Kerala for contraceptives, Kanagala near Belgaum in
Karnataka

(1985)

for

contraceptives

and

pharmaceutical

products,

Akkulam

in

Thiruvananthapuram, Kerala (1994) for hospital products, Kakkanad in the Cochin Special
Economic Zone, Kerala (2004) for female condoms and male condoms (export), Manesar in
Gurgaon, Haryana (2007) for rapid in-vitro diagnostic test kits, Indore in Madhya Pradesh
(2010) for pharma and womens healthcare products and Gajwel in Medak, Andhra Pradesh
(2012) for condoms. All these units have ISO 9001, ISO 14001 - quality and environmental
management system certifications. HLLs Peroorkada, Akkulam and Kanagala plants have
OHSAS 18001 certification for efficient occupational health and safety management system. The
testing laboratory for finished products at Peroorkada Factory has NABL accreditation under
ISO/EC 17025.Akkulam Factory in Thiruvananthapuram district of Kerala is the state- of -the
art facility for manufacture of Blood Bags and other medical devices namely Intra Uterine
Devices (IUDs), Surgical Sutures, Hydrocephalus Shunts, Tissue Expanders and Tubal rings.
The above products are manufactured in class 10000 and class 100 Clean room facilities
maintained in a centrally air conditioned atmosphere. The products have C E International
Quality Certification and the manufacturing facility has been certified for conformity with
international quality standards-ISO 9001, WHO GMP, ISO 13485, OHSAS 18001 and ISO
14001.
The annual production capacity of blood bags at the factory stood at 11.5 million pieces, copper
IUDs - 5.5 million pieces, surgical sutures - 1, 25,000 dozens and tubal rings - 2.5 million pairs.
The products are exported to more than 20 countries. AFT has won awards for pollution control,
productivity and innovation.

Motto
Innovating for Healthy Generations

Vision
To be a globally respected organization, focusing on inclusiveness by providing affordable and
quality healthcare solutions through continuous innovation.

Mission
To accomplish the Corporate Vision, HLL Lifecare Ltd has outlined following Mission which
focus on five key areas:

Provide quality products and services meeting international standards.


Excellence through continual improvement by adoption of best technologies and

practices.
Customers delight and value creation through innovation, Research & Development, cost

management and customer care.


Focusing on human resource development to meet the needs of challenging business

environment.
Be a socially committed corporate by maintaining highest standards of corporate

governance and corporate social responsibility.


Committed to the well-being of mother earth and future generations through green
initiatives and promotion of sustainable development.

Objectives
The company will strive to fulfill its vision/mission by

Attaining rapid growth and global levels of operations with high quality cost

competitiveness and be among the top three players in each main product category.
Create a culture of continuous innovation through Research & Development initiatives.
Strive to be the employer of choice in India with employee satisfaction levels of over

90%.
Be recognized as the leading social organization in the field of Reproductive and
Women's Healthcare.

Corporate objectives

Maximize utilization of existing plants capacity

Raise the profitability of the company

Taking up social marketing projects

To explore possibilities for strategic alliance for diversification

To maximize cost reduction


Organizational policies
Provide products and services conforming to international standards in the health area
to the complete satisfaction of all customers and for building healthy generations.

Achieve high standard of personal, corporate and business excellence through


continual improvement, human resource development and team work.
Market the products and services of the company globally on the strength of
innovation quality.
HLL committed to quality by mandating that all manufacturing facilities are
certified to a quality system standard.

Vision 2020
Corporate Plan to make HLL a 10,000 Cr. healthcare company by year 2020. The Vision
2020 plan founded on fostering inclusiveness and providing quality healthcare products and
services through continuous innovation.

Value Charter
We at HLL shall continuously strive to add value to our organization by building a culture
on tripod of Trust, Transparency & Teamwork and align ourselves to these values by including
them in our work life as given:

Trust

We shall practice what we profess & thereby built trust among ourselves & all over stake

holder.
We believe that trust creates an atmosphere of mutual respect & support.
We shall never compromise in doing the right time consecutive.

Transparency

We shall exhibit honesty & accountability in all our activities.


We shall practice Equity, Fairness & Justice at work.
We shall encourage active participation of all stakeholders in our decision making
process.

Teamwork

We believe that excellent outcomes can be achieved only through teamwork.

We shall build team committed to company goal


We shall foster friendliness & selflessness.

Awards

Top 10 PSEs of CPSUs in 2006.


Upgraded as scheduled B Company in 2006.
Mini Ratna status in September 2006.
Golden Peacock National Quality Award 2004 & 2009.
Enterprise Excellence Award 2003-04 from department of public enterprise.
National Safety Award from Ministry of Labour, Government of India for years 1991,

1992, 1997,1998,2003,2008.
State Safety Award from NSC for years 1990-2001, 2003, 2004-05.
GreenTeck Environment Excellence Award 2009 in gold star category for Environment
Management System.

State Pollution Control Awards 1988, 2005 & 2007 from KSPCB.
Products
HLL has an exhaustive assortment of products, from the popular brand of condoms
MOODS to the companys natural products Herbs &Berries, an Ayurvedic products range.
Right through its journey from manufacturing contraceptives, many products have continued to
take shape at HLL. These include re-hydration salts, blood transfusion equipment and wound
care products, blood banking equipment, neo-natal care equipment and, surgical and healthcare
products. Each category caters to a different segment of society, helping HLL make life a better
experience.
There are six products (health care products) which are produced in akkulam factory.
They are
1.
2.
3.
4.
5.

Blood bags
Copper T
Hydrocephalus shunt
Tissue expanders
Sutures

In peroorkada factory there is production of only one product that are Male Condoms.
Trade range is

Blood bag: HLL hemopact


Copper T: T care 200 B, 380 A
Suture: Hinery in, Hinsurg, Hinsil
Tissue expander: HL subcutex
Turbal ring

HLL has achieved 100% capacity utilization at its Condom production units. Efforts are
being made to achieve better capacity utilization for other products.

Business Divisions
HLLs large marketing network has been delighting its customers over the last two
decades. Servicing 200000 retail outlets, covering 3500 hospitals, reaching over 30000 medical
professionals, it has over 2800 stock points, 700 frontline team members placed in every town,
with offices in all metros and mini metros, and reaches over 400000 villages in India. HLL is
also one of the leading social marketing organizations in the country in the area of contraceptives
- with a market share of over 70 percent in the rural and semi-urban markets. On the global front,
HLL brands today reach more than 115 countries.
With two decades of dedicated efforts in brand building and market development, HLL has
developed a sound marketing infrastructure and introduced an extensive range of its
contraceptive, hospital and healthcare products in the domestic and global markets.
Consumer Business Division (CBD)
CBD product mix includes a range of world-class products reaching its customers
through a network of 5000 stockiest and over 500,000 retail outlets, comparable to any of
the leading FMCG companies in India. HLL is also one of the largest Social Marketing
Organizations (SMO) for the Ministry of Health and Family Welfare (MoHFW), ensuring
sales of over 70 percent of the Government of India brands - Deluxe Nirodh and Mala-D

nationally, and FC2 - nitrile female condoms, to the vulnerable and high-risk groups of
women, under the program initiated by National Aids Control Organization (NACO).

Hi CARE Division (HCD)


Hi CARE Division offers a wide range of critical hospital products and services to
healthcare professionals in the field of transfusion services and advanced patient care.
The product range includes Blood Collection Bags, Surgical Sutures, Hydrocephalus
Shunts, Tissue Expanders, Surgical and Examination Gloves, Blood Transfusion Sets,
Intravenous Sets and Blood Banking equipment. HCD has a strong team servicing over
20000 medical professionals directly as well as reaching to over 3500 hospitals in India.

Womens Healthcare Division (WHD)


WHD offers a whole range of womens healthcare products with a promise to
provide total healthcare for women of all ages addressing their social, mental and
physical well-being. WHDs product basket includes - Contraceptives, Ovulation
Inducers, Antiemetics, Menstrual Cycle Regulators, Antifibrinolytics, MTP Pills,
Pregnancy Test Kits, Natural Products and Vaccines. It has a strong distribution network,
reaching out to over 13000 gynecologists across India.
Our flagship brand Novex-DS is being promoted for the long-term management
of Dysfunctional Uterine Bleeding (DUB) which, as a novel non-steroidal drug, has
gained acceptance among gynecologists. A post-marketing surveillance study is being
conducted at multiple centers across the country to make it into a INR.2.23 crore brand
during the financial year 2010-11.
HLL has also entered in to a tie-up with Arya Vaidya Sala Kottakal, a renowned
company in the field of Ayurveda, and through their association launched an innovative
product for the secretion of milk in lactating mothers at All India Congress of Obstetrics

and Gynecology (AICOG) conference at Jaipur in Januray 2009. A range of ayurvedic


products for the health of women are in the pipeline.
International Business Division (IBD)
HLL is aiming to be a global leader in the area of contraceptives and healthcare
products. The IBD manages the distribution of HLL's products to over 115 countries.
HLL has also made inroads into Peru in South America for its Non-steroidal
Contraceptive Pill marketed under the brand name Ivy femme. HLL supplies its products
to world bodies such as the UNFPA, PSI, Mission Pharma, IPPF and IDA, in addition to
various governmental procurement organizations.

Government Business Division (GBD)


The Government Business Division (GBD) partners with the Union and State
Governments in India for their requirements of contraceptives and hospital products
under the National Family Welfare Program (NFWP) and the National Rural Health
Mission (NRHM).
Vending Business Division (VBD)
In order to provide any-time access for condoms, HLL took the lead to install
Condom Vending Machines (CVM) in public places such as toilets, bars, parks, cinema
halls - particularly at places frequented by high-risk groups. HLL has installed over
24000 CVMs across India with funding assistance from National Aids Control
Organisation (NACO), Government of India and also sold a wide range of vending
machines to public and private corporates.

Service Divisions

Infrastructure Development Division


Infrastructure Development Division of HLL is premier consultancy division for
development of medical and allied infrastructure facilities. Infrastructure Development
Division provides services in design, engineering and execution of construction projects.
Clients include Government of India, state governments, government departments, public
sector undertakings and corporations such as Employees State Insurance Corporation of
India (ESIC), National Rural Health Mission (NRHM), Kerala Social Welfare department
and autonomous bodies such as Malabar Cancer Centre, Jawaharlal Institute of
Postgraduate Medical Education & Research (JIPMER).
Healthcare Services Division
The changing attitudes towards healthcare and growing lifestyle diseases are
increasing the need for reliable, affordable and quality healthcare services. The whole
purpose HLLs Healthcare Services Division came into existence is to provide affordable
and reliable solutions for quality Healthcare.
Procurement and Consultancy Division
The Procurement and Consultancy Division of HLL is designated as a National
Procurement Support Agency (NPSA). It is an ISO 9001 certified division of
HLL.Procurement and Consultancy Division with its highly qualified and experienced
team of professionals is fully competent to undertake various consultancy assignments
such as bid process management, procurement of goods and stores including medical
equipment, drugs and pharmaceuticals, computer hardware, application and systems
software, design and construction of hospitals/ factories, project planning and monitoring.

Our Partners
In its search for becoming a truly world-class provider of healthcare products and
services, HLL has been seeking to adapt knowledge from its partners. HLL has over the years
been networking with various corporate organizations, development agencies and NGOs by
combining strengths and capabilities of several world leaders. Some of them are listed below:

Okamoto Industries Inc. for male condoms.


Female Health Company (FHC) for manufacture of Female Condoms and its promotion.
Finishing Enterprises, USA for Copper T IUD.
Arya Vaidya Sala (AVS), Kottakkal, Kerala, for Natural Ayurvedic products.
Bharat Biotech International Ltd., Hyderabad for Hepatitis B and Typhoid Vaccines.
Chengdu Institute of Biological Products, China for supply of JE Vaccines to

Government of India.
Cheng Da Biotechnology (CDBIO), China for marketing of Human Anti-Rabies Vaccine

in India.
Cycle Technologies Inc., USA for manufacture and distribution of Cycle Beads in India

and abroad.
More than 300 NGOs for implementing population stabilization and HIV/AIDS
prevention and control programs.

History
1966

Incorporated as a company under the ministry of Family Welfare of the Government of


India.

1969

Commences commercial production of condoms at its production capacity -144 million


pieces a year.

1976

Production capacity doubled to 288 million pieces a year with the addition of two more
lines in the moulding section 1966.

Incorporated as a company under the Ministry of Health and Family Welfare of the
Government of india.

1985

Addition of a new plant at Thiruvananthapuram with the latest state-of-art Japanese


Technology. Commencement of new condom plant at Kanagala, Belgaum (KFB), Raises
HLLs total condom production capacity to 800 million pieces a year,

1991

HLL recognized as a MOU signing CPSU by the Government of India.


HLL granted the 510(k) Registration by the Food and Drug Administration (FDA) US,
for its male condom.

1992

Adds manufacture of Medigard Surgical & Examination Gloves at PFT.


Commences formulation and tabletting of Saheli (Centchroman) once-a-week nonsteroidal pill at the Kanagala plant near Belgaum (KFB)

1993

Plant for formulation and tabletting of Mala-D Oral pills, commissioned

at KFB.

1994

Commences production of copper-T Intra-Uterine Devices (IUD)

Commences commercial production of Ceredrain Hydrocephalus shunts.

1995

Introduces Surgical, Synthetic and Catgut Sutures.


Commences manufacture of HL-Haemopack blood transfusion bags
HLL awarded NF mark

1996

HLL awarded ISO 9002 certificate- for PFT (condom manufacture) and AFT
(manufacture of blood bag, copper-T and hydrocephalus shunt.

1997

HLL, first company from India selected by the World Health Organisation (WHO) for
sourcing of condoms.

1998

Hindustan Latex Family Planning Promotion Trust (HLFPPT) a non-for profit


organization of HLL commences several social marketing projects and services in
different parts of the country.

2000

Receives MOU awarded and Certificate merit from the Vice President of India, for

achievement of MOU targets.


AFT awarded ISO 14001 Certification

2002

Introduces HL-Haemosafe Instant Needle and Syringe Destroyer, for destroying used
needles.

2003

Receives MOU award from the President of India

Introduces Preventol Emergency Contraceptive Pills

Introduces for Blood Bank automation, HiCare Blood Collection Monitor and Hicare
Tude Scaler for sealing Blood Bags.

HLL commences manufacture of Tissue Expanders at AFT

Commercial production of Surgical Sutures launched at AFT by the Union Minister for
Health and Family Welfare on 27th September.

2004

Launches Moods condoms in the Middle East on 22nd January


HLLs Female Condom launched by the secretary, Dept. of Family Welfare

Launches Sanitary Napkins Sakhi


Cochin Special Economic Zone (CSEZ) unit inaugurated
Receives Government of Indias MOU Awared from the Prime Minister of India.
Launched Autolok Auto destructive syringes

2005

Condom Vending Machines installed in Kerala by HLFPPT


HLL launches Moods variant Spiral Condoms
Receives the National Safety Innovation Award
PFT awarded the OHSAS 18001 Certificate

Receives from the Union Finance Minister Capexils Export award for outstanding export
performance

HLL launches Moods Glows Condoms at a special function at Thiruvananthapuram.


The first LifeSpring Hospital at Moula Ali, a suburb near Hyderabad, inaugurated by the
Union Secretary for Health and Family Welfare, on 10th December

2006

Womens Health Care Pharma Products launched


HLL receives National award for Excellence in Cost Management instituted by ICWAI
Launches MOODS Get Closer Pack
HLL upgraded as a Schedule B PSU by the Government of India
Launches a new contraceptive concept- the Condom Passion Rings-a women initiated

barrier method made of polyurethane


Launches break after use syringe-Be sure
HLL declared a Mini Ratna PSE by the Government of India on 31st August
TYFEX & HIVAC-B Vaccines launched by Union Secretary, Health & Family Welfare
HLL receives the Kite Mark (UK) Certification for its condoms

2007

HLL forms Infrastructure Development Division in February


HLL organized its first ever inter Unit/Department Expo Latexpo 2007
Launches Crezendo condoms with Vibrating Ring
Launches Aastha Pan Flavored condom for Family Health international
Merrygold Health Service Network launched by HLFPPT

HLL commenced work on the Super Specialty Block of the Trivandrum Medical College

on 24th November
HLLs Corporate Song released on 24th November
HLLs In-Vitro Diagnostic Test Kits manufacturing facility at Manesar, Gurgaon

inaugurated by the Union Secretary, H&FW


Launches VELVET- the new Female Condom made of a nitrile, on 17th December
HLLs Smrithivanam Social Forestry Program was inaugurated

2008

Hind Labs Diagnostic Center was inaugurated


Formation of Life Spring Hospital (Pvt) Ltd a joint venture between HLL and Acumen

Fund, USA
US inaugurates the Female Condom manufacturing facility at Kakkanad, Kochi (KFC)
Receives National Rajbasha Award from the President of India for outstanding

implementation of Official language in the Southern Region


HLL ties up with Arya Vaidya Sala (AVS), Kottakkal for introducing Women Health care,

Health Generies and Neutraceutical products, on 5th December


Receives Capexils Export Award for outstanding export performance for 2007-08

2009

Hindustan Latex HLL took a new name HLL Lifecare Limited on 1 st January as

an organization whose activities today encompass complete health care for all
Launches at Jaipur, Lactohil a health tonic to improve the health of lactating mothers, a
product from AVS, Kottakkal, on 5th January.

2010

Launched Moods in association with M/s Indo Pacific Enterprise Ltd, NSW on 6 th

February
Launched ERP on 23rd March

2011

Mr Ghulam Nabi Azad, Union Minister for Health and Family Welfare launches Cycle
beads, a simple, inexpensive, non-clinical and easy-to-use natural family planning

method, on December 4.
Receives National Rajbasha Award (second prize) from the President of India for
outstanding implementation of Official Language in the Southern Region, on September

12.
HLL hosts Sarga Sangamam 2011, the cultural extravaganza of industrial Kerala, from

August 8-12.
HLL enters into a technology transfer agreement with Indian Council of Medical

Research (ICMR) for manufacture of Urine based Fertility Test Kit on August 2.
HLL runs on the world renowned SAP ERP (SAP ECC 6.0) from 1st August onwards.
HLL launches Im not shy, a nation-wide confidence building campaign on condom

purchase for World Population Day on July 11.


HLL is awarded Best CSR Project Award 2010 by Project Management Institute (PMI).
HLL bags Kerala State Pollution Control Board Award for 2010-2011.
HLL launches one of the largest SMS campaigns on blood donation in Kerala, in

association with BSNL on June 14.


HLL receives Performance Excellence Award 2010 from Indian Institute of Industrial

Engineering on May 16.


Foundation stone laid for the multi-storey building at Kakkanad Factory Cochin (KFC) as

part of the Capacity Expansion Project on May 9.


HLLs Peroorkada Factory, Thiruvananthapuram (PFT) wins first prize for industrial

safety in the large size industries by National Safety Council (Kerala Chapter).
HLLs second contraceptive outlet Moods Planet opens at Technopark,

Thiruvananthapuram, Kerala.
HLL receives Capexil Special Export Award 2009-10.
HLL wins CSR Award 2010 by Kerala Management Association on 3 February.
Ms Sonia Gandhi, UPA Chairperson inaugurates the HLL-HLFPPT Health Mela at Rae

Barely on February 5.
HLL launches professional distance education programs in Clinical Engineering and
management in association with Indira Gandhi National Open University (IGNOU), on
January 5.

2012

Mr P K Pradhan, Union Secretary, Ministry of Health & Family Welfare inaugurated the
newly constructed 27000 Sq. multi-storied building at the Kakkanad Factory, Cochin at
CSEZ (Cochin Special Economic Zone) on 13 September. The new building is intended

for capacity augmentation and for accommodating future projects.


First Global Female Condom Day celebrated in a grand manner with awareness seminars

and road shows on 12 September 2012.


The production capacity at Peroorkada Factory, Thiruvananthapuram (PFT) unit has been
enhanced from 1186 to 1246 million pieces per annum, by installing two molding
machines in its primary production plants, taking the total annual condom production

capacity from 1496 to 1556 million pieces on 10 July.


HLL C& MD Dr. M. Ayyappan awarded Outstanding Business Professional of the Year

2011-2012 instituted by Dhanam Business Magazine on 26 May.


Mr. Sudip Bandhopadhyay, Union Minister of State for Health and Family Welfare lays
foundation stone for HLL's new 51000 sq ft. building for secondary packing and
warehousing of condoms at Balaramapuram, Thiruvananthapuram district of Kerala on
February 6.

2013

HLL opens new storage facility at Balaramapuram, Thiruvananthapuram in the state of

Kerala on 17 January 2013.


Union Secretary, Ministry of Health and Family Welfare opened the HLL Corporate R&D
Centre, the 60,000 sq. ft. state-of-the-art facility at Akkulam, Thiruvananthapuram in the
state of Kerala on 1 January 2013.

CHAPTER - 4
Organization Structure

Director

Unit Chief

JGM (PUR
& Safety)

JGM (PKG,
Sales & R&D)
DGM
(Store
SM
(PK

SM
(ETD

MGR
(PPC &
MPC)

MGR
(PUR
DM
(S&E

DM
(PUR)

MGR
(PKG

MGR
(ST)

DM
(ST)

JGM
(FIN

GM
(ENG
DG
M
SM
(R&
MG
R
DM
(ETD

DGM
(HR)
SM
(INS

MGR
(ME
DM
(PP)

MGR
(PRO
DM
(UTL)

MG
R

DM
(QA

MG
R

MG
R
DM
(HR


AM
(PUR

AM
(PKG

AM
(ETD

AM
(INS

AM
(QA

AM
(FIN

AM
(HR

This organistaion has a well structured Organistaion Structure. The organizational


structure of an organization tells you the character of an organization and the values it
believes in. Therefore, when you do business with an organization or getting into a new
job in an organization, it is always a great idea to get to know and understand their
organizational structure.Depending on the organizational values and the nature of the
business, organizations tend to adopt one of the following structures for management
purposes. An organization can be structured in many different ways, depending on their
objectives. The structure of an organization will determine the modes in which it operates
and performs.Although the organization follows a particular structure, there can be
departments and teams following some other organizational structure in exceptional
cases. Organizational structure allows the expressed allocation of responsibilities for
different functions and processes to different entities such as the branch, department,
workgroup and individual.

HLL Lifecare Ltd has a director Dr M. Ayyappan who manages all


the Unit Cheifs who manages each and very other functional departments of the unit.Each
unit has its own Unit chief.Next level of authority lies with Joint General Managers &
General Managers.Then authority comes down to Deputy General Manager, Senior
Manager, Managers, Deputy Manager & Assistant Managers.Each department has its
own set of managers to observe and control the department efficiently.

Relation of Stores Department with other departments

Department

Relationship

Receive

purchase

orders,

discrepancy intimation, reservation

Purchase

for issuance of materials

Sales

Arranging

disposal

of

empty

containers, cut product waste, foil

Finance

waste & latex waste


Receiving reservation for issuance
of materials, forwarding party bills

Production

Receiving

stock

transfer

of

material, scrap & waste

Human Resource

Receiving

various

office

correspondence,

notes/memo

regarding

&

personal

official

matters of employees of stores

Relation of Engineering Department (Mechanical Section) with other


Departments

Department

Relationship

All the materials / spares required


for the Mechanical Section shall be
issued by the stores department

Stores Department

based on the Material Requisition


Form (MRFs) from the mechanical

section.
All spares / materials / equipments
required for the Mechanical Section
shall be procured by Purchase

Purchase Department

Department based on the indent

from stores / mechanical section.


Breakdown
/
Preventive
maintenance of all mechanical
equipments in the Primary Plant,

Production Department

ETD, and Packing etc. shall be


attended by mechanical department
as per Standard Operating Manual

(SOM) procedure.
Liasoning with Utility, Electrical
and Instrumentation departments

Production Department

for maintenance of machineries and


equipments.

Receiving

various

office

Utility, Instrumentation, and Electrical

correspondence,

notes/memo

Section

regarding

&

personal

official

matters of employees of stores

Relation of Material Planning & Control (MPC) Department with other


Departments

Department

Relationship

Raising & releasing manual PR for


chemicals & packing materials
based on requisition, raising &

Purchase

releasing sub-contracting PR to
purchase

Sales

in

connection

with

foil/wallet/carton for printing


Obtain details regarding order
received for various schemes

Marketing
Production

Details regarding projections on

branded varieties & export schemes


Obtaining details of annual
requirement of chemicals, follow

Human Resource

up regarding stock of chemicals


Dispatch of letter & leave,
connection with housekeeping of

Packing

section, training programs


Details regarding materials to be
used for each scheme, obtain
details of annual requisition,
miscellaneous packing materials,
details regarding norms of new

material

Material Testing Lab

Quality Assurance

Receiving specifications of new


chemicals & packing materials,
receiving artworks of packing
materials for forwarding to other
units
Obtaining specifications of naked
condom

CHAPTER - 5
Departmental Analysis

HLL Lifecare Ltd consists of the following departments namely,

Production Department
Primary Production
Secondary Production
Human Resource Department
Marketing Department
Material testing Department
Research and Development Department
Stores Department
Sales Department
Safety & Environment Department
Finance & Accounts Department
Purchase Department
Engineering Department
Utility
Electrical
Mechanical
Instrumentation
Project Department
Information Technology Department

Production department
Mission

Diversity for providing total healthcare products to the society.

Vision

Integrated with corporate vision of achieving the production department has a

vision of achieving a target production of 1 billion pieces as a first step towards corporate
vision.
Primary production

The primary production department of the PFT does one of the core activities of

the unit which is the production of condoms. The department has 4 plants working 24 hours s
day producing an average of 2.6 million pieces per day. Each plant has two machines except the
4th plant. The machines are named as M1, M2, M3, MA, MB, MC, MD, M5 and M6. Except for
the 4th machine, each machine has two lines of production. The capacities of three plants are
listed below

Plant A - 3 Barrel
Plant B - 6 Barrel
Plant C - 12 Barrel

The raw material for the production of condoms is latex which the company buys

from the Kerala rubber board as well as from private plantations. An estimate of 25000 kgs of
latex is used every day. The latex goes through the process of compounding, moulding and
vulcanizing to turn into the finished product of a condom. The primary production process
involves,

Compounding of raw latex


Moulding of condoms
Vulcanization of molded product

Compounding of raw latex


Raw latex supplied by various suppliers is tested at lab for ensuring that it meets
the requirements or not. The latex procured is stored for one day before processing. The
chemicals- Sulphur, Zinc oxide, Nocrac are grinded finely by passing through ball
milling unit for 48 hours and then through sand grinding unit for 4 minutes. This is then
mixed with liquid chemicals- Nozzler TP, set sit and 1% ammonia. The mixed chemicals
are fed into the tanks containing matured latex. The mixture is then let to boil for 14
hours at 550c and then cooled at 200 c in 20 minutes.

This mixtures is kept for maturity (ageing) for 4-5 days. After 4 days, the mixture
is fed into the supplier tanks of capacity 650-700 liter, where, it is again kept for 4-5 days
before production.

Moulding of condoms
The processed latex is fed into the dipping room of the plant using vacuum
technique. The dipping room consists of dipping tank kept in an enclosed unit consisting
of ammonia air. The dipper glass moulds passes twice through the tank consisting of
latex. As it moves on, it solidifies. Then, it is dipped in swelling tank so that condoms
strip off without sticking on the mould. This is then passed through a tank consisting of
anti- sticking solution. It is then stripped off the mould by jetting silica powder slurry on
the edges. It consists of the following processes
1.
2.
3.
4.
5.
6.
7.
8.
9.

Mould drying and cooling


Compounding
First dipping Drying
Second dipping and drying
Edge rolling
Drying and vulcanizing
Dipping and swelling solution tank
Dipping and anti-sticking solution
Stripping

Vulcanizing of molded product

The stripped condoms pass through a pipe to the vulcanizing section for drying.
The vulcanizing operations are done in automatic vulcanizing machines in order to
improve the physical properties of the products. The condoms enter the agitator, where
they are agitated in rotary motion. Silica powder is fed for agitating. After that, it goes
into the vulcanizing machine for further drying. The process gives elasticity, burst
volume, burst pressure and shelf life to the product.

Secondary production

Secondary production department consists of the following departments

Quality Assurance Department


Electronic Testing Department
Packing Department

Structure of Production Department


JGM (PP)

Manager
(PP)

DY. Manager
(PP)

Production Process

Edge Rolling

Drying

Leaching

Drying

Anti-Sticking

Second Dipping

Striping

Drying

Soap Wash

First Dipping

Brushing

Hotwater

Mould
Drying
Compounding

Quality Assurance Department

This department is divided into three main departments

Half Product Quality Assurance


Full Product Quality Assurance

Half Product Quality Assurance

Production time for a lot of 6000 pieces is 45 minutes. These lots then go for half
product testing. Half product is the product that comes out of vulcanizing machine.This
type of testing mainly consists of visual checking. A sample of 40 randomly selected
condoms from each lot is tested for the following:

Oil
Dust
Bad edge roll
Breakage

Wrinkle & Lip-cut


Inside sticking
Water dripping
Inclined thickness
Foam
Bump
Weak spot or scratch
Dirt,stain,grease in edge roll
Weak nipple
Improper vulcanizing
Visible hole

20 samples are tested for electrical resistance and 10 are tested for dimension.

Thus tested lots are sent to the Quality Control Department for further testing. These are then
sent to the Inspection Department, and from there to packing section.
Full Product Quality Assurance

In this section various tests are conducted to measure strength of the condoms,
presence of holes etc. Different type tests conducted in this sections are

Burst Volume / Burst Pressure Test


Water Leakage Test
Package Integrity Test
Lubricant Quantity Test
Burst Volume/Burst Pressure Test:

In this test the condoms are subjected to pressure. The pressure and volume will

determined in advance normally the pressure is chosen as 1kilo Pascal and volume is 18.51
for 53mm and 14.81 for 49mm condoms. If more than 8 pieces of 310 samples are failed in
this test, then the batch will be discarded.

Water Leakage Test:

In this test condoms are partially filled with water from circulation tank. There are

mainly two types of water leakage test,


Hang and Squeeze Method
Hang and Roll Method

Integrity Testing:

This test is done to ensure packing quality. In this testing about 3 condoms

from one batch are taken.

JIS Testing:

This is called Japan Integration Standard test.This is wisely efficient test

for standing out the presence of any pin holes. The testing is conducted once in every 45
minutes.

Lubricant Testing:

Each condom should contain minimum 200mg of lubricant, if the oil

content is less than prescribed amount, then the whole lot will be rejected.

Structure of Quality Assurance Department

Manager (QA) - 2

DY. Manager (QA)


-2

Asst. Manager
(QA)

Electronic Testing Department

The half products are sending to inspection department, where 100% electronic

testing is done. The condoms had been tested for pinholes using electronic pinhole testing
machine. The process follows manual, electrical and mechanical device. There are two types of
pinhole testing machines:

Wet-type
Dry-type

The wet type machine is used to remove the powder, which fills the small holes in the
condoms, detects any hole in the condoms, and makes the condom clean and dry the
condom by passing it through a heating chamber. The dry machine consists of a carbonrubber mechanism, which is provided with a high voltage which separates had condoms
from the good ones. In this test, the condoms are wrapped on steel moulds and passed
through a carbon brush which has charged by electric voltage up to 1600 volts. When the
mould passed through the brushes, any pinhole on the condom can be detected. The good
condoms are send to the packing department.

Before the condoms are tested electronically they should be kept for two days.
There are mainly 8 testing machines. There is a safe forum consisting of 16 members.
The main duty of the safe forum is work improvement, safety and training, training about
entry protocol and housekeeping. The heads of the committee is manager and deputy
manager.

Structure of Electronics Testing Department

SR. Manager

DY. Manager

Asst.
Manager

Packing department

Packaging is a process by which it designs and produces the container and wrapper
for a product. It is done to protect the contents in transit, storage and in-use. In the
packing section, the condoms are arrange in the automatic machine manually, where
rolled naked condoms are input. Condoms are packed with the help of semi-automatic
machines. There are two kinds of packing methods which differentiates the condoms:
Squeeze packing
Square packing

Squeeze packing:
Here, less lubricating oil is used (250 mg per piece) compared to square packing.
This consumes only less foil. The expiry period is four years and is sold in domestic
market.

Square packing:
This contains more lubricating oil (400 mg per piece) and more foil. Expiry period is
five years. Export quality condoms are packed in this method.

Structure of Packing Department

JGM (PKG)

SR. Manager
(PKG)
-3

Manager
(PKG)

DY. Manager (PKG)


-2

Asst. Manager
(PKG) - 2

Human Resource Department


Vision

Fostering employee excellence in support of building the Nations best Health Care
Company.

Mission

To provide companywide leadership in formulating human resource policies and


programs that enhance the quality of employee services and encouraging employee
contributions towards sustaining HLL Lifecare Limiteds continued excellence.

To collaborate with all other departments in supporting effective recruitment,


development and maintenance of a highly competent workforce.

To be a strategic partner in creating a work environment which fosters individual


achievements, teamwork, integrity, professionalism and accountability.

To foster a meaningful, environmental friendly and productive work environment and


ensure positive contribution to the community around us.

Objectives

Exercise leadership in modeling and implementing successful human resource policies


and practices that help unleash employee potential.

Create an organizational ambience where talents can bloom and support the
managements efforts to foster a high performance workforce.

Support local efforts to recruit, develop and retain a highly qualified work force by
building market practices and effective employer practices into human resource
methodologies.

Encourage, support, reward and recognize creativity, innovation, and individual and team
performance.

Provide competitive terms and conditions of employment to the work force through
building up a reward and recognition mechanism that provides value for people.

The company ensures high quality manpower through selective training and development
programs.

Human resource process includes:

Human resource planning


Job work and design
Staffing and T & D
Performance appraisal and review
Compensation and reward
Employee protection and representation
Organisation improvement

Main functions of HR Department


Recruitment and selection
Training and development
Industrial Relations

Promotion and transfer


Performance Appraisal
Labor welfare
Estate management
Implementation of official language
Employee Welfare benefit
Recruitment and Selection

Recruitment is the process of identifying the sources of potential employees and

encouraging them to apply for jobs in the organization. Selection is the process of screening the
candidates who applied from the jobs and selecting suitable ones for the respective jobs by
matching the qualifications of the candidates with the requirement of the posts to be filled.

Recruitment in Hindustan Latex Ltd. is through

Employment exchange,
National dailies,
Campus interviews etc

Selection Process
Preliminary interview
Selection tests
Employment interview
Checking of reference
Medical examination
Final approval

Training and Development

HLL Lifecare Ltd. conducts technical and non-technical training and development

activities to its employees. The training for different categories is:

Executive Training Programs (ETP) for all officers from general manager to assistant
plant manager

Supervisory Training Programs (STP) for supervisors and fore man

Workers Training Programs (WTP) for all workers from grade 1- 6.

HLL also sponsors employees for external training programs in specialized areas
of functioning. Training in HLL is conducted as per the training needs identified for
various categories of employees.

Industrial Relations

Industrial relations in Hindustan Latex Ltd. is concerned with wage

administration, settlement of demand of unions, remittance of tax, reports on accidents,


disciplinary actions against misbehaving staffs and employees etc. industrial relations in all units
of Hindustan Latex Ltd. have been cordial and peaceful and the welfare measures are improved
from time to time.

During Feb. 2001 the company entered into ten -year long - term agreement with
the recognized trade unions. The terms and conditions of service and the productivity
norms were settled .Its functions include

Operating the grievance cell


Settlement of disputes
Disciplinary action
Collective bargaining
Correspondence between trade union and management
Proceedings regarding statutory returns
Remittance of property taxes
Reports on accidents

Promotion and Transfer

Promotion depends on the basis of seniority, merit, and vacancy. The HR

department deals with promotion when vacancies are available on higher grades base on

Seniority
Reservation list
Performance appraisal
Pay fixation and grade seniority list

Performance Appraisal

Performance evaluation is done annually for workers, supervisors, and executive


separately. Factors affecting the key performance indicators (kips) of each job are

identified and evaluated as per the importance


Each factor has five descriptions
The evaluator selects the best one that describes the factor of performance of each

employee. Performance of the executives is evaluated by the corporate hr.


The employees who get excellent rating for two continuous appraisals will be
recommended for the fast track promotion. And also if an employee gets VERY POOR
rating for two constructive periods, he will be recommended for termination.

Welfare section

The Section looks in to the Welfare Activities of all the employees of the
organization. These Welfare initiatives by HLL have strengthened the bond Employee
Welfare Benefit: Employee welfare benefit is otherwise known as fringe benefits,
canteen facility, recreation facility, transportation facilities, etc. Members of employee
welfare fund receive sickness benefit, debt relief, and scholarship to children of members,
etc.The employees are given liberalized leave rule.

Welfare Measures

HLL Lifecare Ltd. provides a lot of statutory as well as non-statutory welfare measures.
They include:

Welfare activity

Medical facility
Canteen facility
Co-operative society
Accidental benefit scheme
First aid
Recreation facility

ESI (Employee State Insurance)

Sickness benefit
Disablement benefit
Dependent benefit
Maternity benefit
Funeral benefit

Advances

Festival advance

Home building advance

Allowances

House rent allowance

City compensatory allowance

Shift allowance

Conveyance allowance

Education allowance

Washing allowance

Stitching charges allowance

Official Language Implementation

Being a central Government undertaking HLL is committed to promote the


national language. The Hindi Section under an Assistant Manager is responsible for this
all orders and records are translated in to Hindi. The library is also functioning under the
Personnel Department.

Structure of HR Department

DY. General
Manager
(HR)

Manager
(HR)

Marketing Department

DY.
Manager
(HR)

ASST.
Manager
(HR)

With two decades of dedicated efforts in brand building and market development,

HLL has developed a sound marketing infrastructure and introduced an extensive range of its
contraceptive, hospital and healthcare products, in the domestic and global markets. The
company has identified marketing as one of the thrust areas to increase its marketing share. The
companys Head Office is situated at Poojappura in Trivandrum. The regional office of the
marketing department is operated at other places like- New Delhi, Chennai, Calcutta, Bangalore,
Mumbai and Lucknow.

HLLs large marketing network has been delighting its customers over the last two

decades. Servicing 200000 retail outlets, covering 3500 hospitals, reaching over 30000 medical
professionals, it has over 2800 stock points, 700 frontline team members placed in every town,
with offices in all metros and mini metros, and reaches over one lakh villages in the country.
HLL is also one of the leading social marketing organizations in the country in the area of
contraceptives - with a market share of over 70 percent in the rural and semi urban markets. On
the global front, HLL brands today reach more than 115 countries.
Pricing

Pricing is a major stage in marketing .HLL Lifecare Ltd. sets its price according to the
variances of products and the market secured by each product. The prices are basically
fixed on the basis of cost-plus pricing.

In the contraceptive market, HLL acquires 16% market share and comes behind JK
Group and TTK. HLL is trying to is trying to position itself as the market leader.

Promotional Activities

The promotional activities of HLL Lifecare Ltd. includes advertising, sales promotion,
and personal selling.

Advertising - HLL Lifecare Ltd. is assisted by a number of advertising agencies. This


activity is undertaken by its branch in Chennai. It consists of both indoor and outdoor

advertising. The indoor advertising consists of press publicity and broadcasting


(television, radio).

Personal Selling - HLL has a team of sales representatives in different parts of the
country who helps in promoting sales to great extent. Spot incentive offers, monthly or
quarterly incentive schemes are offered as a part of Personal Selling.

Sales Promotion - As a part of sales promotion HLL offers incentives to stockiest and
retailers. Free cartons are allocated to the dealers when they purchase a specified number
of cartons. This in turn motivates the dealers to purchase more and become loyal
customers of HLL. Occasional gift schemes, scratch and win schemes etc. are provided to
retailers.

Product Mix
It combines the physical product services, brand and packages. HLL manufactures

various products like condoms, blood bags, contraceptive pills, surgical sutures, gloves, tissue
expanders under different brand names. E.g. condom has different brands like Nirodh, Moods,
Rakshak, Ustad etc. HLL has both O.T.C products like condoms and ethical products like blood
bags , sutures and so on.

Material Testing Department

To maintain high quality products providing to society, HLL Lifecare Limited has
a material testing lab which checks the quality of raw materials supplied to the company.
This section keeps a constant watch over the inputs and reports its findings to the
concerned departments. This section also entrusted with the design and art work of
packages and cartoons and ensures that all displayed as per statutory requirements.

Research & Development Department

HLL Lifecare Limited gives more importance to Research and Development


department. As the company is in contraceptive and healthcare industry, which is highly

consumer sensitive industry, more care has to be given to research and development
activities .During the year the company proposes direct investment to strengthen its R &
D.
Objectives

Development of new products.

Development of new technologies

Absorption / Adaptation / Assimilation of new technologies

Major Activities

Development of better quality raw materials in the manufacture of natural rubber based
male contraceptives

Research on Technological improvement

Studies on package development

Environmental studies and resource conservation

System improvement and standardization

Customer complaint handling including investigation, corrective and preventive action


etc

Improvement in the quality of product and packing

Structure of MT and R&D

DY. Manager
(MT AND

SR. Manager
(MT AND


Stores Department

Stores basically consist of 5 sections namely:


1.
2.
3.
4.
5.

Receipt store
Chemical and packing material store
Engineering store
Stationary store
Finished goods store

The store has two depots:

1. Peroorkada factory depot


2. Menomkulam (central ware corporation)

HLL follows 5S

Sort
Set in Order
Shine
Standardize
Sustain

Functions

Proper receipt, storage, handling of incoming materials.


Keep traceability of all materials received in stores in each level.
Control of inventory.
Issue of materials as per the requisition received from the concerned department.
To efficiently dispose unwanted materials.
The store is based on the FIFO system that is First In First Out. The items are

coming first are to be dispatched first, only exception if there is a genuine reason like
export quality under the special note. There is no EOQ policy in HLL. The store has a
regular auditing system.

Annual requirement for all the departments are to calculated and intended from
sales. Material received and stored through MAN (Material Arrival Note). The lab will

check the quality and quantity and accept the material, otherwise reject, these boxes have
red tag and supplier will be intimated and they have to take back at their risk. Then a
Material Receive Record is prepared and it is given all the information about the supplier.
Before the inspection a yellow tag is knotted this gives all the information about the
supplier, batch number, quality. After the inspection a green tag is noted. If any of the
items is excess to the order, then it is packed separately and a blue tag is noted. The green
tagged items are then stored in respective stores and racks and are sequentially recorded
in the database with all the information like the section, rack number. Then according to
the MRF (Material Requirement Forum) from the departments items are dispatched all
the items will be detected from rack through the ORACLE data base and is dispatched to
different departments.

Sales Department

The finished goods are stored in depot. Sales department deals with supply of
product to government of India. Dispatch of branded condoms for domestic sales and
export as per detailed advice from HLLs marketing departments arranged by sales
department. The territory officers canvas orders, then intimate in region head, then to the
sales department. Sales department plays a pivotal role in HLL. There is a good
coordination between production and sales departments.

Objective

To ensure proper dispatch in time


To ensure prompt payment of receipt from ministry of kerala in specified period

Function

Sales department mainly takes care of government orders. HLL Lifecare Ltd, has signed a
MOU with Govt of Kerala . So all Govt. Orders are routed to sales department directly

and from there to production department invoicing, billing etc. are done by the sales

department.
A second main function is to sell the miscellaneous items especially waste materials,
metal scrap, and rejected condoms etc. Metal scrap trading corporation (MSTC) usually
purchase it by getting intimation and raising quotation.

Integrated MIS is being upgraded for placing production details. Order for

purchase by Government agencies is placed through sales & purchase MIS system.

Sales procedure must contain following details:

Order number and date


Accounts number and date
Quality order
Unit
Rate per unit
Total cost per unit
Total cost price
Address of consignee
Date of delivery to each consignee
Details of inspecting authority
Terms of delivery

The Transportation cost is free, because HLL has one year tender for the transportation.
VAT, Cess all is applicable to HLL Products.

Structure of Stores and Sales Department

DGM (Stores &


Sales)

DY. Manager
(Stores & Sales)

SM (BO UNIT)

Safety & Environment Department


Mission

To create and maintain a safe and environmental friendly work area for the employees by
providing work standards, training, resources and updated regulatory compliance and
maintain a procedure for emergency preparedness and response system to protect the
factory and public. The company has 3 systems which are:

Fire Hydrant system


Fire Extinguisher
Fire Detecting System or Fire Alarm

The above mentioned systems are installed in each department of the office and
employees are also given training upon how to implement these systems or to take further
steps in case of emergency. In order to achieve the mission, the safety department also
takes pre accident and post-accident strategies.

HLL Lifecare Limited has integrated safety measures of peoples and environment

protection with the production activities of the company. In addition to this, there is SHE Policy
for the company. The company has a safety officer. The statutory requirements regarding safety
& environment management measures are being complied with as and when required.
Objectives

The Safety & Environment Department has a role in


Devising incident prevention strategies
Maintain healthy work environment
Devising strategies to meet emergency situations
Evaluate all legal compliances related to PCB
Prepare and send all monthly ,quarterly or annual returns to the KSPCB and will be
responsible for renewal of air water and hazardous waste consent

Safety, Health & Environment (SHE) Policy

HLL Lifecare Ltd is committed to protect environment, eliminate occupational hazards &

ensure safety of employees & subcontractors through:


Monitoring & controlling the impact of its activities, products & services on a continual
basis.
Adopting safe operating practices with an emphasis on social accountability.
Facilitating employees training & their environment.
Pollution mitigation through adoption of best practices.
Periodic review of Safety, Health & Environmental Management Systems.
Conserving materials, energy & reducing waste at source & encouraging usage of
renewable energy resources.

Interrelationship with other Departments

The objectives of Safety & Environment Department are achieved by

participation of all departments for Implementation of incident prevention strategies, emergency


situation strategies and environment management system in the factory.

Internal communications, safety audit observations, safety inspection reports,

incident investigation reports, Employee Representative Meeting and Safety Committee


meetings are the media used for interacting with other departments. Representative meeting is
conducted by Head of Personnel Department.

Pre-incident strategies include risk assessment, engineering application, issue of

safety work permit, education, training, creating enthusiasm and enforcement of instructions.

Safety department will devise incident prevention steps in consultation with

concerned section-in-charges.

HR department will make necessary arrangements for conducting training.

Procedure

As per the requirement of Factory Act 1948, there is a Safety department to devise

safety measures in the factory. Three strategies pre-incident strategies, post-incident strategies
and emergency situation strategies are devised by Safety & Environment Department to ensure
safe working condition within the factory. Incidents/Accidents are investigated and measures for
non-recurrence of similar situations are also recommended. Safety committee and Employee
Representative Meetings are formulated and operated as a part of employees participation
approach. Safety Committee meeting is conducted by Unit Chief and Employee

Safety audits are conducted in various sections and observations are

for creating enthusiasm among employees safety awareness materials shall be displayed by
concerned department at different locations. Competitions on various cultural items shall be
conducted on an annual basis. Safety manual is prepared based on the requirements of ISO 9001,
ISO 13485, and ISO14001 & OHSAS: 18001.

Monitoring of ammonia, dust and noise shall be conducted for monitoring for

maintaining a health work environment.

The post-incident strategies include first-aid treatment to the injured employees,

reporting of incidents, investigation of incidents and devising incident prevention steps for the
future.

In case of incidents the first-aid is given at the Ambulance room and subsequently,

if needed, at the nearby hospitals. Preliminary reporting, investigations of the incident are
initiated by the concerned section. Safety officer, wherever applicable, will do detailed
investigation. Safety officer also does incident analysis on annual basis along with suggestion for
corrective measures for eliminating repeated incidents.

Factory buildings are protected with fire hydrant points, smoke detectors and fire

alarm systems. Emergency preparedness activities are made to control eventualities.

complied.

Relevant Act/Rules in connection with Safety & Environment protection are

Structure of Environment & Safety Department

Unit Chief

JGM
(S & E)

DY. Manager

(S & E)

Finance & Accounts Department

The finance and accounts department is headed by the finance manager.

Objectives

The objective of the company is the proper and optimum utilization of the financial
resources of the company together with profit maximization and wealth maximization.

Functions

This department undertakes all the investment decisions, cash flow planning and

management, budgetary planning and monitoring and fixing the budgetary norms. The finance
department helps the management by introducing and operating proper internal audit system and
also helps CMD in corporate planning and in financial vetting of all proposals from the basis for
decisions and forms the financial policies of the company.

Earlier, the companys bankers were


1.

State Bank of India

2.

Punjab National Bank

Now, the major bank is SBI. The major customer of Hindustan Latex Ltd. is the

ministry of health & family welfare. Production of condom is based on the orders received,
which is normally placed 2 months in advance.
Accounts Prepared
1. Ledger section
2. Party bills section
3. Payroll section
4. Cash and computer section
5. Internal audit section
6. Costing and finalization of accounts
7. Working capital

1. Ledger section

Ledger section performs functions such as passing and settlement all


miscellaneous advances, freight advances, local purchases, personal accident claims of all
employees, bills connected with work/ telephone / water charges / excise duty etc

2. Party bill section

In this section the accounts department certifies the bills and releases cash

cheques accordingly. This section deals with service bills related to computer, typewriter etc.
Bills are mostly related to contract work.

3. Payroll cash and computer

Salary is dispersed by the section number of leaves taken by the employee is

taken into consideration while disbursing the salary. Data relating to attendance is obtained from
both the time office and from personal department. Deductions are made from salary as
payments to provident fund, income tax, canteen etc. this section also sanctions vouchers and
issue cheques. Payroll data is fully computerized.

4. Internal audit

Scrutinizes all the files of the employees relating to annual increment, promotion ,
transfer etc.

Scrutinizes all purchase proposals, comparing statements connected with supply order
and purchases

5. Costing Section
Costing section deals with the preparation of Quarterly Financial reports,
monthly profitability reports, Budget, Bank statements etc. Profitability trend & Wage
analysis is done on the basis of Monthly reports.

6. Finalization of Accounts

This section deals with the preparation, Co-ordination & assists in the preparation

of Final accounts of the Company. It also assists the statutory auditors of the company.

7. Working capital

HLL kept 10 core rupees as working capital. This amount is kept in State Bank of

India. The amount will issue based on Inventory, credit ratio etc.
Analysis of Financial Statements

Financial statement analysis is the process of determining the significant

operating and financial characteristics of a firm from accounting data. The Profit & Loss Account
and the Balance Sheet are indicators of two significant factors-profitability and financial
soundness. Analysis of financial statements means such a treatment of the information of the two
statements as to afford a full diagnosis of the profitability and the financial soundness of the firm
concerned.
Objectives
1. To estimate the earning capacity of the firm.
2. To gauge the financial position and the financial performance of the firm.
3. To determine the long term liquidity of the funds.
4. To judge the solvency of the firm.
5. To determine the debt capacity of the firm.
6. To decide about the future prospects of the firm.
7. To know the progress of the firm
8. To measure the efficiency of operations.

Structure of Finance Department

JGM (FIN)

Manager

Asst.
Manager (F)

DY. Manager (F)

Purchase Department

Purchase department in HLL Lifecare Ltd was set up right form its inception.

Functions

The purchase department is concerned with the purchase of any material required
for the smooth working of the company - right from stationery needed for the office to
raw materials or machines needed for the plant. The major decisions concerned with the
purchase department are regarding the purchase of materials required for the plant.

At first market demand is assessed or projected. The proposal comes to the


purchases department. They decide on whether to make it or buy. Along with production
plan, material requirement plan also takes place. Purchase department contacts marketing

department and arrive at consensus regarding production and bill of materials are made.
Tenders are invited thereafter. Depending on the value of indent, the type of tender is
decided. In an open tender, bid system- technical or commercial /price bid, is followed.

Followed CBC guideline, whoever qualified in technical bid, price bids are
opened. After recommendation is made, proposal is forwarded to stores purchases
committee. After SPC approval, the company releases order. Once materials are received,
material arrival note is made. Testing department tests it if parameters are met and
approves it. Material receipt report is made.

Bill, purchase order and MRR are needed to make payment to vendor. If
material is rejected, rejection note comes from testing department to materials department
and the lot is rejected.

The raw materials are procured in the following ways:

Purchase by limited tender

Purchase by open tender

Normal purchase

Local purchase

The functions of purchase departments are

Receive the intend


See what is the item, whether it is capital or revenue
Evaluation of the item

The functions of this are as follows:

Decide on the tender whether it is open, limited, single, floating or closed tender

Vendor rating is to be done based on quality, final performance, delivery and price

Receipt of order

Getting recommendation from the user or negotiation if required

Getting the Stores Purchase Committee approval as per the delegation of powers

Releasing orders

Liaison with other party, store, inspection departments and with accounts

Bill, Purchase order, MRR are needed to make payment to vendor. If material is rejected,
rejection not comes from testing department to materials departments and the lot is
rejected.

Structure of Purchase Department

Unit Chief

DGM

(PUR)

Manager
(PUR)

DY. Manager

(PUR) - 2

Asst.
Manager

Engineering Department

Based on the nature of operation the Engineering Department is further divided into the

following sections with separate section heads.

1.
2.
3.
4.

Mechanical Section
Utility Section
Electrical Section
Instrumentation Section

Mechanical Section

Mechanical Section plays a key role as a service section to keep the plant and

machineries in satisfactory condition according to the standards set by the management.

The primary functions of Mechanical Section include:

1. Maintenance of plant and machinery


2. Inspection of all incoming mechanical materials / spares / equipments indented by
Mechanical Section
3. Modification, New Installation, Technology up gradation and continual improvement of
equipments / machineries
Utility Section

Utility Section mainly does Pipeline works. There are different types of
pipelines, like Steam line, Airline, Waterline, Pumps etc. Repairing of these pipelines is
one of their major responsibilities. Air compressor, generator set, fork lift, chiller plant,
a/c maintenance, operations & repairing are their other major functions.

Electrical Section

Its objective includes the provision of uninterrupted power supply to the

company by maintaining the incoming supply and distribution system in good condition.
Company continue to strive to reduce losses by eliminating breakdowns, defects and accidents
while enhancing the profitability of the company and creating a favorable working environment
for all employees thus marching ahead towards excellence in every area of business.

Electrical Section plays a key role in the service section regarding the power

receiving and distribution system and to keep the plant and machineries in satisfactory condition
according to the standard set by the management.

Primary functions of Electrical Section include:


1.
2.
3.
4.
5.
6.

Power receiving and distribution


Preventive maintenance
Breakdown maintenance
Winding and overhauling of motors
Inspection of incoming electrical materials
On the job training to all electrical technicians

Instrumentation Section

Instrumentation Section is in charge of the following activities.


1.
2.
3.
4.
5.
6.

Repair and maintenance of process control equipments used in process line.


Calibration of test and measuring equipments as per ISO standards.
Breakdown maintenance of instrumentation system.
Periodic, Preventive and Scheduled maintenance of instrumentation system.
Inspection of incoming materials.
Training for instrument technicians.

Project Department

The main function of the project department is the implementation of projects.

Top management takes the decisions about the projects. There is a project team consists of four
or five experts and has a team leader. They make project feasibility studies and its evaluation.
Cost benefit analysis and break even analysis are also done. They consider the project in terms of
profit, its payback period, annual returns, incoming and outgoing cash flow. The project which
gives return within four or five years is considered as feasible and is accepted. For this the
internal Store Purchase Committee approval and administrative sanction is needed. If the project
is of above fifty lakhs the Board of Directors approval is needed and if it is below fifty lakhs the
Chairmans sanction is needed. After getting approval the next step is the implementation of
project. Planning, scheduling and following up (monitoring and controlling) of project is done
till the completion of the project. Implementation process has different steps, tendering,
preparing proposals, comparison and negotiation.

Structure of Project Department

Unit Chief

Manager
(PROJ)

Asst. Manager

Information Technology Department

It provides the binding network within the organization on the case of facilitating

the information flow. For routine and crucial process that has earned and attained enormous
advantage for the company in the form of cost advantage speed better communication and for
standardizing various operations of the company. The depreciation provides the resulting service
and the support for the software, hardware, networking and security devices required for the
company. The software support includes the development of maintenance of various software
services like EIMIS, internet site, website etc. The EIMIS is an ERP like software applied
custom made and developed within an organization itself. It is currently the back of the
information and the system services within an organization presently it is seen on 8 linux same
server with oracle database as the background. Hardware related an operation of the department
included the purchase and maintenance of the hardware resources which includes their repair
replacement and their upgrading. The network services include the implementation of the LAN
and the WAN services.

Structure of IT Department


Unit Cheif

Asst. Manager
(IT)

CHAPTER - 6
SWOT Analysis

A SWOT analysis is a structured planning method used to evaluate the strengths,


weaknesses, opportunities and threats involved in a project or in a business venture. A

SWOT analysis can be carried out for a product, place, industry or person. It involves
specifying the objective of the business venture or project and identifying the internal and
external factors that are favorable and unfavorable to achieve that objective.SWOT
analysis has now become the most important tool in strategic management.

6.1 Strengths

Company running in a profitable manner


Product quality well maintained
Good relation between management & employees
Attained various quality certificates from various countries
Well defined organization structure
Goodwill among its customers
Whole hearted commitment to its operations

6.2 Weakness

Cost of production is high


Lack of advertisement
Rejection of product on over dependence of government orders
High amount of scrap
No recycling plant

6.3 Opportunity

Introduction of new projects


Large areas of operation & facilities for expansion
Exports of HLL products has high opportunity
Female condom market opened

6.4 Threats
Competition from exporters in domestic market
Fluctuating government policies
Companys overdependence on Government orders

6.5 Analysis

After analyzing the strength, weakness, opportunity &


threats we can analyze the following:

HLL has high switching cost. HLL is heavily depending on Government orders.
HLL have many competitors and the competition between existing firms and HLL is very

high, and HLL has low market growth rate.


HLL was dominated by few suppliers. The switching cost of HLL products is high. The
power of suppliers is high because the brand name is powerful.

CHAPTER - 7
Findings, Suggestions and Conclusion
7.1 Findings
HLL has an excellent work culture and the top management is really committed towards

the organization development.


Welfare facilities provided are very good.
In Kerala it has the market share of 60 %.
HLL having market share of over 70% in the rural and semi urban market.
HLL lifecare limited exporting products worldwide.
Their exist a healthy and safe working environment for employees in the organization.
There are so many brands for single products and hence the consumers get confused.
HLL Lifecare ltd has an excellent work culture and the top management is really

committed towards the organization development.


Not a single man day was lost due to strike or lockout during the last fifteen years which
shows excellent industrial relations.

Employees are considered as their asset and their health welfare and safety is given prime
importance.
Gifts, reimburse scheme, commission to wholesalers and retailers, cash discount and
advertisement through press publicity and broadcasting are the major promotional tools

used by HLL.
Direct recruitment, promotion, deputation, transfer are the sources of recruitment.
Depending heavily on government orders
Lack of advertisements.
Effective social marketing program as per the need of the society.

7.2 Suggestions
Ensure that there is proper linkage between organization and individual needs.
Employees are the major assets of any organization. Hence, retention of the skillful
employees needs to be focused on.
Depending heavily on Government for orders may not be good.
Direct Marketing is an area to be concentrated much to increase the over dependency on
Government orders.
More advertisements to be concentrated on.

7.3 Learning Experience

The organization study at HLL Lifecare Ltd, Trivandrum has given me the
opportunity to gain valuable industrial related experience that would allow me to expand
my career option. Another thing which I came across was that, the knowledge I gained
theoretically was entirely different practically inside and organization. The guidance,
support, feedback and useful suggestion provided by my project guide helped me to
successfully complete my organization study.

7.4 Conclusion

The organization study which was conducted at HLL ,


Trivandrum(Kerala).HLL Lifecare Ltd is the one and only public limited company in
India that produces a wide range of contraceptive aids and health care products.
Organization study helped significantly to get a feel of the real world industry and
organization climate. The study about various departments and their functioning
contributed to bridge the gap between the theories and practical knowledge.

HLL has been the flag bearer of the change that is sweeping across the
country in recent years. The company establishes itself as the leader of the products
segment in the market. Social Marketing is the key areas of the company.

HLL has recorded consist excellent working results; high productivity


and good work atmosphere, which has also lead to the reduction of rejection of wastage
at different stages of production. The company with its vision of Innovating for healthy
generations hopes to become a world leader in the area of reproductive healthcare. With
all these company will be able to achieve its objectives of becoming a world class health
provider with by 2010 will a turnover of 1000 Cr company.

Bibliography

Departments of HLL Lifecare Limited


Training manual of departments of HLL
Website - http://www.lifecarehll.com/
Project reports

APPENDIX

BALANCE SHEET FOR THE YEAR ENDED 31ST MARCH 2013

STATEMENT OF P&L A/C FOR THE YEAR ENDED 31ST MARCH

2013

Vous aimerez peut-être aussi