Project Reference:

BTEC LEVEL 2 DIPLOMA IN ART AND DESIGN

Title:

PROMOPRINT

Timing within Course:

Level 2, parts of Term 2 and Term 3 2014

Start Date:

w/c 6th May 2015

Assignment schedule:

Teaching & Learning:

Interim Assessment:
Final Assessment:

Artists in charge of Project:

Moni Aksdal

06/05/15 27/05/15
27/05/15 17/06/15
17/06/15

THIS PROJECT IS AVAILABLE IN LARGER FONT SIZES, ON COLOURED PAPER AND VIA THE
COURSE TUMBLR SITE.

Miskin Arts
Units:

Unit 7: Working with Graphic Design Briefs

Relevant Departmental Notes:

Your personal blog is regarded as part of your work and will be

marked accordingly, alongside your sketchbook

Evidence:

This will be in the form of sketchbook work, maquettes, final outcomes,

research, photographs and Tumblr; blog books.

Grading criteria:

Pass / Merit / Distinction are attainable

English and Maths: This project will include functional skills in English and Maths. Please bear in mind
your industry requires eloquent use of English and accurate use of figures, to which end, the continuing
development of these skills are firmly embedded inside all your work.
Note on copyright and plagiarism: This process will require independent research. Copying from the
internet and additional sources is not appropriate and violates copyright and will be classed as plagiarism
unless fully annotated and credited. You must make your work your own. We need to see that you have an
understanding of the areas that you have researched. Copying work directly from ANY source will not be
tolerated. If you quote ANY existing material you must put it in quotation marks and in brackets, attribute the
source / author. For example: Copying is cheating (Robbie McGovan, 2014, Miskin Theatre)
For a more in depth analysis of what is required, refer to the Assessment Criteria Grids on the Level 2
Artists Expand Blog.

Miskin Arts

THE BRIEF

Miskin Arts have hereby engaged you as a Graphic Designer to create a

promotional pack! It will be used in an upcoming UK launch of a brand new
band/ artist. You should make a minimum of 3 connected promotional items
with logo, such as CD cover, poster, flyer, T-shirt print, banner etc.
The music genre is up to you in this case, but that would not normally be the case in a real brief
In the Pitch, you will need to;
- explain what kind of musical act you are promoting, style, genre, target audience
- present your logo options with alternatives
- present your connected design outcomes in correct format and ready for print files
- present alternative design outcomes which needs to be completely different
- explain the fonts you have used for the album title and why
- present all the designs in your Tumblr blog
The aim of this brief is to enable you to work with Graphic Design Briefs
In your sketch book you need to show evidence of the work shop based recordings you carry out each
week where you learn how to draw and paint, using lots of graphic design, studio techniques and tools by
working from Primary and Secondary observations and sources. Graphic Design is a creative process that
combines Art and Technology to communicate ideas. The communication should convey a message
from a client to a particular audience. The purpose of Graphic Design is to promote or sell something or
inform the viewers of a specific message. Designers enjoy a range of techniques and mixed sources to
achieve this. Being a designer is a huge responsibility. If the design flops it could have an incredibly
negative affect on the client or whoever is behind investing in the promotional campaign that you are
making the graphics for! This is why understanding the entirety of the brief is so important.

Miskin Arts
During the course of this project you will explore even more different ways of studying the human body,
faces and details as well as drawing and painting objects, and places and nature itself. Techniques will be
demonstrated through workshop inductions. You will be expected to produce a selection of
experimental work which eventually will be leading to final Graphic Design outcomes relating to the
Brief. This project encourages you to be curious about and experiment with a wide variety of materials,
tools and techniques including the use of digital software and hardware. You become more aware of the
use of formal elements and use of analysis of artists work by using correct industry terminology. You
continue to practice how to plan, develop and evaluate your work in relations to your own productions.
Annotations along the way are the evidence proving how well you understand the process. Always show
diversity in your ideas, and a variety of skills gained throughout
It is strongly suggested to visit exhibitions and art galleries during this project to generate great sources of
research evidence through your developments. You need to research and collect images from
secondary sources such as books and the Internet. Record these and your responses in your
sketchbook. Collect flyers, posters and examples of promotional material you have picked up out and
about.
Professional Practice: Please be aware that you will be putting professional practice into action within
Miskin Arts, which is a professional environment in which you are effectively being given the opportunity to
publicly test your skills and gain creditable industrial experience.

Glossary of terms:
Analysis discuss the entire aspect of a subject matter or a brief
Imaginatively having a lively imagination, especially a creative imagination
Thumbnail sketches a series of small sketches that communicates your ideas
Techniques the manner in which an artist or designer produces work
Critical Studies Own observations and analysis of others work
Diverse - made up of distinct characteristics, qualities, or elements
Formal Elements language used to describe visual art
Source material the point of origin (here, to be used to scan and use digitally)
Scanning scanning settings to generate best possible replicate of the original
Pixels dots per inch, means format and resolution of a file or image
Fx manipulating techniques in photo shop
Filters manipulating surfaces in photo shop
Posturize change the tone values to higher contrast so the image looks flatter
Creative thinking Lateral thinking (thinking out of the box)
Jpeg and psd files and formats
Interim Assessment midpoint assessment
Independent - not relying on others for support
Evaluating - to examine and judge carefully

Miskin Arts
What you need to do:
1: Be able to use appropriate graphic design materials, equipment and techniques
This is work shop based studies, where you will learn about the materials, techniques and processes
applicable to graphic design. You will explore of traditional studio graphic materials and techniques as well
as digital techniques, mostly by using Photo Shop and supplementing hardware, such as camera, scanners
etc. (Unit 7, P1, M1, D1)
2: Write an analysis of the graphic design brief and carry out relevant research.
Use research skills to influence the development of your ideas. Use spider diagrams and thumbnail
sketches to communicate different ideas based on your exploration and experimenting that you carry out by
using a range of primary and secondary sources. Along the way you need to collect information, such as
use of the internet, photographs, postcards, leaflets/posters, notes and sketches.
Its important to show that you can use a wide range of research and recording as a rich resource for the
development of your ideas. You should use critical studies of artists work as a way of learning how to carry
out Graphic Design the way it is done in the industry.
Show how you use creative thinking and a selection processes in response to a brief. (Unit 07, P2, M2, D2)
3: Develop ideas that meet the requirements of the brief, through the use of specialist materials,
equipment and techniques Here you should develop ideas that meet the requirements of the brief
through the use of materials, techniques and processes. Making notes and define. Develop your ideas.
Mood boards can be useful here, initial ideas and alternative ideas showing your design development.
Evidence your use of specialist materials and techniques taught to you in your workshop sessions. Master
these skills ready for your interim assessment period, where you will present to your tutor as individuals.
Evaluate your final products by using correct technical terms. (Unit 07, P3, M3, D3, P4, M4, D4)

Unit 7: Working with Graphic Design Briefs

Be able to use appropriate graphics materials, equipment and techniques
Be able to meet the constraints of a pre-defined graphic design brief
Be able to develop ideas and produce a final product in response to a pre- defined graphic design
brief
Understand the successful characteristics and quality of graphic design work

Miskin Arts

PROMOPRINT
Task Grids

Unit 07: Working with Graphic Design Briefs

IMPORTANT: The following are TASKS (not to be confused with grading criteria)
TASKS To gain a Pass:
TASKS To gain a Merit:

TASKS T

P1.

M1.
Conduct competent research and record
appropriate visual and other information
from primary and secondary sources in
response to the brief
Demonstrate that you can research and
record from a variety of appropriate primary
and secondary sources in response to the
brief.
Information collected should be well
organized and refer to brief requirements.
M2.
Explore materials, equipment and
techniques effectively towards the
requirements of the brief
This can be;
Graphite, charcoal, pen, inks, chalks,
pastels, paints, prints, digital, collages
and well selected paper or cards, digital
techniques and show screen shots of
processes.

D1.

M3.

D3.

Research and record visual and other

information from primary and secondary sources
in response to the brief
Carry out research from primary and secondary
sources relevant to the brief proposal; reference
must be made to what has been collected
ANALYSIS OF THE BRIEF

Use materials, techniques and processes safely

Develop ideas that meet the requirements of the

brief, through the use of material, techniques
and processes.
Demonstrate the development of design ideas using
appropriate Graphic Design studio materials and
Digital techniques; along with final designs

P2.

P3.

Re
vi
pr
in
In
a
fro
so

D2.

Develop alternative ideas that meet the

requirements of the brief, using a
range of materials, techniques and
processes
Develop alternative ideas and produce an
effective outcome that meets the brief
requirements.

Ex
eq
im

De
ou
th
De
in
Sh
al
id

Miskin Arts
P4.

M4.

Evaluate your Visual Art work

Use evaluation help sheet to write about your
work

D4.

Evaluate by compare and contrast

experimental developments you
did and the final outcomes
Use correct technical terms and
language

In
th
an

PROMOPRINT
Assessment Grids

Qualification: Qualification: BTEC LEVEL 2 ART AND DESIGN

Name:

Project: PROMOPRINT

Unit Title: Unit Title: 07 Working with Graphic Design B

Aim and Purpose: The aim of this unit is to introduce learners to the techniques graphic designers use to create dynamic and
innovative work and communicate messages or information in response to a brief.
Criteria: 1,2,3,4,5

Initials: MA

IV:

Overall Grade:

To achieve a Pass, the

evidence must show that the
Artist is able to:

To achieve a Merit, the

evidence must show that the
Artist is able to:

To achieve a Distinction, the

evidence must show that the
Artist is able to:

P1 use materials, equipment

and
techniques safely

M1 explore materials and

techniques effectively

D1 integrate materials and

techniques creatively and
independently

Date:

Evidence
(in some cases, you need to specif
where P, M and D criteria is separa

Miskin Arts
P2 use graphic design
processes

M2 explore graphic design

processes effectively

D2 integrate graphic design

techniques and processes
creatively and independently

P3 research and record

primary
and secondary sources in
response to a pre-defined
brief
[IE; TW]

M3 conduct competent
research
and record appropriate
visual and other information
from primary and secondary
sources in response to a
predefined
brief

D3 conduct independent
research and record
appropriate visual and other
information from primary and
secondary sources

P4 produce developmental
work and a final product in
response to a brief
[CT; SM]

M4 produce effective and

varied
developmental work and a
final product to meet a brief

D4 produce imaginative and

varied developmental work
and final product to meet a
brief

P5 discuss successful graphic

design work.
[RL]

M5 compare and contrast

experimental, development
and final creative works.

D5 evaluate experimental,
development and final
creative works.