ATTACHMENT

ASSIGNMENT RUBRICS

Criteria

Weight

1.Introduction
of
the
company and selected
product or services
Provide description of
company background
and
its
related
business.

No introduction.

2.5

2.Ideas of the new product

or services
Give ONE idea of new
product, process or
services that need to
be improved by the
company

Poor
(0 Mark)

No/Wrong
answer.

Weak
(1 Mark)

Good
(3 Marks)

Excellent
(4 Marks)

Only brief introduction of The introduction stated the

organization
background of
company, its product/services
but there was limited
description.

The introduction clearly stated the

background of company, its
product/services but some aspects
are left out.

The introduction clearly stated

the background of
company, its product/services
with concise description.

Poor discussion.

Good discussions that are related

to the scenario but it can be
improved further.

Contain factual errors.

Moderate
(2 Marks)

Basic discussion with no

examples.

Idea leads to incremental

Idea leads to minor
product class but somehow
improvement/refinement can be improve
of product

Total
Marks
(Max)

10

In depth discussion with

excellent examples.

The facts are coherent

Adequate examples were given.

Idea that leads to New-to-the

market product class.

20
and clearly presented

Idea leads to excellent Newto-the market or

breakthrough product class.

3.Challenges that need to
be resolved in innovation

Discuss THREE
challenges
involved in new
innovation
of
product, process
or service.

No/Wrong
answer

Provide ONE discussion

or poor discussion of
challenges related to
process of developing
and designing of
product/service.

5
Show inability to
understand and
overcome the
challenges.

4.Prototype of the new

product or services

Prototype for
Prototype is not in line
product/service is with description of
not included.
product/service.

Develop a prototype
for the new product,
process or services.
Provide sketch and
unclear prototype.

7.5

Provide TWO basic

discussions of challenges
related to the process of
developing and designing of
product/service.

Show ability to understand

challenges but there are
many to be discussed.

No presentation
/ No video
submitted.

Poor presentation, not

organized.
Difficult to follow.
Project falls short of

Provide THREE excellent

/detail challenges related to the
process of developing and
designing of product/service.

Shows ability to understand and

overcome challenges, but can be
improve.

Shows ability to understand

and overcome issues.

Prototype in line with

Prototype is in line with description
description of product/service. of product/service.

Provide good sketch of

prototype and basic
discussion of prototype.

Provide real prototype but can be

improve further.

Provide good discussion of

prototype.

Poor discussion of
prototype.
5.Video Presentation

Provide THREE good discussions

of challenges related to the process
of developing and designing of
product/service.

Fair presentation. Portions

may be poorly organized.

Good presentation. Fairly well

organized.

Project does not meet

required 5-7 minute time
frame. Weak evidence of

Falls within 5-7 minute time frame

but could have used more or less
time to communicate effectively.

20

Exciting and interesting

prototype that in line with
description of product/service.

Provide real and working

prototype.

30

Detail discussion of prototype.

Excellent presentation. Well

organized. Excellent, well
thought out explanation

20

required 5-7 minute time participation by all group

members.
frame. No evidence of
participation by all group
members.

Total Points/ Marks

25

Evidence of participation by all all

group members.
Falls within assigned 5-7 min
time frame. Evidence of strong
participation by all group
members.

100

CRITERIA FOR VIDEO PRESENTATION

Criteria

Weight

a)
Organization

Poor
(0 Mark)
No
presentation
provided

1.0

b) Subject
Knowledge

No
presentation
provided
2.0

c) Eye
Contact and
verbal
techniques

No
presentation
provided

2.0

Weak
(1 Mark)

Moderate
(2 Marks)

Good
(3 Marks)

Excellent
(4 Marks)

Audience cannot
understand
presentation
because there is
no sequence of
information.

Audience has
difficulty following
presentation
because student
jumps around.

Student presents
information in logical
sequence which
audience can follow.

Student presents
information in
logical, interesting
sequence which
audience can follow.

Student does not

have grasp of
information;
student cannot
answer questions
about subject.

Student is
uncomfortable with
information and is
able to answer only
rudimentary
questions.

Student is at ease with

expected answers to
all questions, but fails
to elaborate.

Student
demonstrates full
knowledge (more
than required) by
answering all class
questions with
explanations and
elaboration.

Student reads all

of report with no
eye contact.

Student occasionally
uses eye contact,
but still reads most
of report.

Student maintains eye

contact most of the
time but frequently
returns to notes.

Student maintains
eye contact with
audience, seldom
returning to notes.

Student's voice is
low. Student
incorrectly
pronounces terms.
Audience members
have difficulty
hearing

Student's voice is
clear. Student
pronounces most
words correctly. Most
audience members
can hear presentation.

Student uses a clear

voice and correct,
precise
pronunciation of
terms so that all
audience members
can hear

Student mumbles,
incorrectly
pronounces terms,
and speaks too
quietly for
audience in the
back of class to

Total
Marks
(Max)

Student Name

hear.
Total Points/
Marks

presentation.

presentation.

20