BRAD WATSON

Vancouver, WA 98664
(360) 907-4342BradleyJWatson@yahoo.com
www.linkedin.com/in/BradJWatsonMA

SALES DEVELOPMENTTERRITORY MANAGEMENTSALES MANAGEMENT

Dynamic, results-driven sales specialist with an extensive record of achievement and
demonstrated success cultivating relationships and developing competitive markets. Proven
ability to establish and nurture key relationships and forge strong alliances with customers and
external business partners increasing product distribution and profitability.
KEY STRENGTHS
Conflict Resolution
Consultative Sales Expertise
Relationship Development
Market Expansion

Leadership
Change Management
Product Education
Needs Assessment

PROFESSIONAL EXPERIENCE
Royal Canin, a division of MARS INC. Oct 2010-PRESENT
District Sales Manager Veterinary Nutrition
Preform direct sales of nutritional products to veterinary hospitals and corporate accounts. Manage
annual financial and sample budgets to meet territory objectives. Take team leadership role as a senior
district manager assisting with training functions and development of new district managers and fostering
a team environment. Developed Training Guide Lines for Major Account Partner Hospitals which were
put into use nationally.
Selected Achievements:
Ranked 14 out of 96 sales representatives in 2011 sales revenue 16% growth over previous year
Ranked 27 out of 148 sales representatives in 2012 sales revenue 13% growth over previous year
Ranked 31 out of 167 sales representatives in 2013 sales revenue 15% growth over previous year
Ranked 33 out of 190 sales representatives in 2014 sales revenue 10% growth over previous year
Ranked 4 out of 167 sales representatives in 2013 for online training/sales initiative
Ranked 19 out of 190 sales representatives in 2014 for online training/sales initiative
Ranked 7 out of 167 sales representatives in 2013 for hospital conversions and sales growth
Olympian Labs, a Division of Besins Healthcare. June 2006 Sept 2010
National Sales Manager
Oversaw, national sales division consisting of inside, outside sales teams and a major accounts group.
Preformed direct sales and business development functions, including new product development and
rollouts, key account management, broker management, customer relationship development, contract
negotiations, trade show planning and participation, and budget responsibilities. Conducted team training,
coaching and mentoring. Manage a team of district managers located across the country as well as at
network of regional brokers and distributor partners.
Selected Achievements:
Instrumental in a complete change to an under-performing sales department with a turnover rate
exceeding 80%, restructured training program, set standards and accountability, increased
employee engagement, trained and retained talented associates

Recruited, trained and developed at network of regional sales brokers to expand sales capacity
Developed business and negotiated contracts with major online retailors increasing profitability

Independent Sales Representative June 2004 May 2007

Medical, Pharmaceutical & Nutritional Products
Immunocap Specific IgE Allergan Testing
Ascend Therapeutics OBGYN Pharmaceutical Products and Nutritional Supplements
Tulip Medical Products Liposuction and Fat Transfer Instrumentation
Implantech - Facial, Big Body Implants and Scar Management Products
Aqueduct Medical Post Operative Recovery Systems.
Dolphin Medical General Practice Equipment and Supplies
KOS/Reliant Pharmaceuticals, LLC. Oct 2000 June 2004
Pharmaceutical Sales Representative
Developed strong working relationships with general practice, internal medicine and cardiology health
care professionals and their staff in order to successfully promote company products. Produced and
delivered quality product presentations to leave an impactful impression on clients and influence
prescribing behaviors. Provided accurate and timely product information, address questions and product
concerns. Evaluate sales techniques and implement effective strategies to successfully exceed territory
sales goals.
Selected Achievements:
Consistently exceeded national growth average and national goal attainment objectives
Awarded on multiple occasions for being ranked #1 in the district, region and country
Regularly ranked top 10% of the region and country for market share and growth
Alliant Foodservice, Inc. May 1996 Oct 2000
Territory Sales Representative
Cultivated client relationships and build business for a broad-line foodservice distributorship representing
thousands of line items ranging from fresh produce to paper products to restaurants, hotels, c-stores,
military stations, ships, hospitals, and a wide variety of clients. Partnered with customers to identify
opportunities to improve product quality, cut food costs, identify market trends and increase profitability
helping customers succeed while exceeding sales and profit goals.
Selected Achievements:
Recognized as sales representative of the month on multiple occasions
Multiple awards for exceeding category sales growth objectives
Big 5 Sporting Goods Sept 1993 May 1996
Retail Sales Manager
Managed day to day operations of retail sporting goods store. Oversaw sales, inventory control, visual
merchandising, cleanliness, security, administration and compliance with company policies and
procedures. Recruited, trained, developed, scheduled and supervised a team of 25 part and full time
employees and management trainees. Developed and managed customer relations to maximize customer
satisfaction, promote goodwill and generate repeat and referral business. Opened, staffed and developed
new market location.
EDUCATION
Gonzaga University, Spokane, WA 2013
Master of Arts Organizational Leadership
Eastern Washington University, Cheney, WA 1993
Bachelor of Science Organizational and Mass Communications