Industry

Engineering Conglomerate

Founded

1960

Founder

Hari Nanda and Yuri Nanda

Headquarters Faridabad, India

Area served
Worldwide

Key people

Rajan Nanda (Chairman and

Managing Director) and Nikhil
Nanda (Managing Director)

SAMPLE

Products

Tractors, crop solutions,

cranes,wheel loaders,backhoe
loaders, shock absorbers, struts,
steering components, brakes for
railways, couplers

Number of
employees

6,000 (2011)

Website

www.escortsgroup.com

ESCORT GROUP

scorts was incorporated in the year

1944 as Escorts Agents. It has
played a pivotal role in the
agricultural growth of India for over
five decades. One of the leading tractor
manufacturers of the country, Escorts offers
a comprehensive range of tractors, more
than 45 variants starting from 25 to 80 HP.
Escort, Farmtrac and Powertrac are the
widely accepted and preferred brands of
tractors from the house of Escorts.
A leading material handling and
construction equipment manufacturer, the
company manufactures and markets a
diverse range of equipment like cranes,
loaders, vibratory rollers and forklifts. The
company today is the worlds largest Pick 'n'
Carry Hydraulic ++++++++Mobile Crane
manufacturer.
In todays global marketplace, Escorts is fast
on the path of an internal transformation,
which will help it to be a key driver of
manufacturing excellence in the global
arena. For this, the company going beyond
just adhering to prevailing norms; it is
setting its own standards and relentlessly

pursuing them to achieve its desired

benchmarks of excellence.

Agri Machinery
Escorts has played a pivotal role in the
agricultural growth of India for over six
decades. Having pioneered farm
mechanization in the country, we have been
developing solutions to enhance agricultural
productivity and improve quality of life in
rural India. Taking a step forward, the
company launched the 'Jai Kisan' initiative, a
unifying platform to empower the Indian
farmer and to make him self-reliant.
The fact that the farm mechanization is the
key vector for enhancement of farm
productivity and in many respects the
catalyst for the next wave of farm
mechanization has brought about two large
customer centric initiatives to the fore at
Escorts New Products and variants that are
aligned with changing and emerging
applications & end usages and the shift of
Escorts from being a standalone tractor

manufacturer to being a complete 'Farm

Solution' provider.
Escorts is laying greater emphasis on
improvement, innovation and effective
execution of its offerings. We are constantly
evolving and creating new products to suit
market demands. We are closely monitoring
the quality of our products and re-gearing
our strategies which are both customer and
market focused. The launch of tractors fitted
with 4 - Cylinder engines that are around
15% more fuel efficient than most other
tractors in the market, or the entry segment
tractor (Powertrac 429) to cater to the
aspirations of small farmers and first time
buyers, or the 'XTRA Torque' series of
tractors that are meant specially for the
emerging trends of using 'rotary'
implements, or India's first-ever INVERTER
TRACTOR have been all case in points
where the farmers' 'cost of ownership', his
overall operating economics and his need
for enhancing productivity have been
supreme considerations for Escorts.

Recognizing the various and hugely

differentiated needs of today's Indian
farmer, Escorts has further unveiled its new
'Jai Kisan Series' of tractors. The 'Escorts Jai
Kisan Series' focuses on maximizing farmer
productivity by providing differentiated
products that are well suited to agricultural,
haulage, infrastructure as well as specialized
applications. The new 'Escorts Jai Kisan
Series' is a path breaking initiative that
recognizes the market order for new &
varied needs of the Indian farmer, changing
tractor usage for specialized applications
and usage of modern and heavy-duty
implements & attachments, thereby offering
wider options for agricultural, infrastructure
as well as specialized applications for land
development activities.
The Jai Kisan Series comes in five new
categories
ValueMaxx

LoadMaxx

AgMaxx

InfraMaxx

SuperMaxx

While the VALUEMAXX is the variant for

basic agricultural purposes, the LOADMAXX
and AGMAXX variants specialize in haulagebased applications and specialized Agriapplications respectively. The SUPERMAXX
series is ideal for all types of agriculture and
non-farming purposes besides offering addon applications for dual needs whereas, the
INFRAMXX variant would specialize in
infrastructure-based applications. The 'Jai
Kisan Series is currently available in the
FARMTRAC line of Escorts tractors.

PRODUCTS
AGRI MACHINERY
1.

TRACTORS
POWERTRAC
FARMTRAC
ESCORT

2.

CROP SOLUTION

3.
4.

LUBRICANT
ENGINE

5.

GENSTES

AUTO PRODUCTS

1.
2.
3.

4.

SHOCK ABSORBER
STREENING COMPONENT
TELESCOPIC FRONT FORK
SPECIAL DUMPER.

RAILWAY PRODUCT

1.
2.
3.
4.
5.
6.

BRAKE SYSTEM
SUSPENSTION SYSTEM
COUPLER
VESTIBULES
COMPOSITE MATERIAL
TESTING EQUIPMENT

CONSTRUCTION EQUIPMENT
1.
2.
3.
4.

MATERIAL HANDING EQUIPMENT

EARTH MOVING EQUIPMENT
ROAD CONSTION EQUIPMENT
UTILITY EQUIPMENT

History
1944 Launch of Escorts (Agents).
1948 Pioneered farm mechanization in
the country by launching Escorts
Agricultural Machines, with a franchise
from USbased Minneapolis Moline, for
marketing tractors, implements, engines
& other farm equipment. Launch of
Escorts (Agriculture and Machines).
1949 Franchise of Massey Ferguson
tractors for northern India.

 1951 Escorts established Indias first

private Institute of Farm Mechanisation
at Delhi.
1953 Escorts (Agents) and Escorts
(Agriculture and Machines) merged to
form Escorts Agents.
1954 1st industrial venture of Escorts
to
manufacture
piston
rings
in
collaboration with Goetze of Germany, in
an era when joint ventures of Indian
firms with foreign companies were
virtually unheard of.
1958 Started importing Massey
Ferguson tractors from Yugoslavia for
marketing the same in India.
1959 Collaboration with Mahle of
Germany to manufacture pistons. Soon,
Escorts became the largest producer of
piston assemblies in India.
1960 Setting up of Escorts.
1961 Setting up of manufacturing base
at Faridabad for manufacture of tractors
in collaboration with URSUS of Poland
and
50%
indigenous
components.
Launch of Escort brand of tractors.

Collaboration with CEKOP of Poland for

manufacture
of
motorcycles
and
scooters. Escorts moves into high gear
by nurturing the two wheeler culture.
The first Rajdoot motorcycle rolls off the
assembly line.
1969 Escorts Tractors was born. A
technical and financial joint venture with
the global giant Ford Motor Company,
USA, to manufacture Ford tractors in
India. The years ahead saw Escorts grow
as the largest tractor manufacturer in
India.
Escorts Institute of Farm Mechanisation
(EIFM) established at Bangalore.
Escorts Employees Ancillaries (EEAL), a
unique venture in industrial democracy
comes into being.
1971 1st February, the first tractor
Ford 3000 rolled out of the factory.
1974 Crossing national boundaries,
Escorts exports for the first time. After
winning a global tender, 400 tractors
were exported to Afghanistan, which was

perhaps the world's largest ever airlift of

tractors.
1976 Ford 3600, an advancement in
Farm Mechanisation launched. Trial
production of inplant manufacturing of
engine parts (Block & Head).
1977 Escorts enters the world of self
developed technology by setting up its
first independent R&D Center. Escorts
Scientific Research Centre marked its
beginning at Faridabad by developing its
own Engines for E27 and E37. Due to
constant
technology
absorption,
indigenisation level touched 72% for
Ford tractors. 2nd plant at Bangalore for
manufacturing piston assemblies was set
up.
1979

Collaboration
with
JCB
Excavators, UK for manufacture of
excavators.
1980 Foray into healthcare, Escorts
Hospital and Research Center set up in
Faridabad.
1983

Escorts
Tractors
(ETL)
established a stateoftheart research

and development centre to spearhead

newer
breakthroughs
in
farm
mechanisation and to maintain industry
leadership. Line concept introduced for
engine block machining. 11,000 tonne
floating drydock Escorts I launched.
1984

JV
EscortsYamaha
manufacture motorcycles.

to

1984 Signing of agreement with the

Japanese
bike
giant
Yamaha
to
manufacture motorcycles with Yamaha
technology. Collaboration with Jeumont
Schneider of France to manufacture
EPABX
systems
Collaboration
with
Dynapac of Sweden to manufacture
vibratory road compactors.
1985 Escorts Tractors (ETL) offered its
first bonus issue (1:1).
1988 Escorts Heart Institute and
Research Centre (EHIRC), a world class
cardiac care facility was launched in New
Delhi.
1989 Joint Venture with Claas of
Germany to manufacture harvester
combines.

 199091 First public issue in February

1991,
oversubscribed
four
times.
Shares listed on Delhi and Bombay Stock
Exchanges.
1993 Ford 3620 tractor launched.
1996 Disengagement of joint venture
collaboration with New Holland and
launch of FARMTRAC Tractor.
1997 Joint Venture with Carraro of Italy
for manufacturing and marketing of
transmission and axles. Joint Venture
with First Pacific Company of Hong Kong
Escotel Mobile Communications.
1998 POWERTRAC series of tractors
launched.
MoU
was
signed
with
Long
Manufacturing Company, USA for setting
up a joint venture in USA.
1999 MoU for Joint Venture with a
Polish company POLMOT was signed for
assembly, manufacturing and marketing
of farm machinery.
2004

Divested
Escotel
Mobile
Telecommunications to Idea Cellular.

 2005 Divested Escorts Heart Institute

and Research Centre (EHIRC) to Fortis
Healthcare.
2006 Divested in Carraro India.
2006 Escorts sets up Rs 25 Crore
facility in Uttaranchal for manufacture of
auto
components
and
railway
equipment.
2007 Escorts Construction Equipment
(ECEL) launches TRX series of Pickn
Carry Cranes in the 23T, 17T and 16T
Category.
2008 Escorts Construction Equipment
ties up with Construction Industry
Development
Council
to
provide
accredited training programs.
2009 Escorts Construction Equipment.
Ties up with Zoomlion, China.
2011
Escorts Ltd. signs exclusive agreement
with European firm for disc brake system
for railway coaches.
2012
Escorts launches New Powertrac Ds

Plus
Tractors
in
Hyderabad
Escorts ties up with Amul Industries for
Mini
Tractors.
Escorts launches India's first Executive
Tractor.

POWERTRAC MODEL;1.
2.
3.
4.
5.
6.

POWERTRAC
POWERTRAC
POWERTRAC
POWERTRAC
POWERTRAC
POWERTRAC

FARMTRAC

4455
439
439 AS PLUS ALT4000
439 DS PLUS
434
434 DS PLUS

FARMTRAC

FARMTRAC - The World Champion

Exported to the most advanced markets
in the world.
Well accepted internationally for its
versatility.
Designed for the demanding
requirements of progressive farmers.
Machine with powerful features for
maximum efficiency.

AGMAXX

Highly fuel efficient tractor for special

applications
Xtra Torque Machine
Multi Speed Reverse PTO
Diesel Saver
Dual Clutch
Flexi Axle
Best for: Rotavator, Straw Reaper,
Potato Digger, Thresher, bailer,
Harvester and Potato Planter.

LOADMAXX

Tractor specialized for haulage

Xtra Torque Machine
3rd Hydraulic Lever with Coupler
Oil Immersed Brake
Diesel Saver

 Heavy Hydraulic Lift

Dura Clutch with Cera-metallic plate
Bigger Tyre
Best For: Single Axle Trolley, Double
Axle Trolley, and Tipping Trolley

SUPERMAXX

Best tractor for agricultural and haulage

Diesel Saver
Dual PTO
Xtra Torque Machine
Multi Speed Reverse PTO
Oil Immersed Brakes
Bigger Tyre
Heavy Hydraulic Lift
Power Steering

 Flexi Axle
Best For: Rotavator, Laser Leveller,
Reaper, Loaded trolley, and Tipping
trolley.

VALUEMAXX

Ideal for basic agricultural purpose

Easy Steer
Single Clutch
Diesel Saver
Dual PTO
Best For: Cultivator, Seed drill, M B
Plough, Harrow and Disc Plough

INFRAMAXX

Tractor for infrastructure- based

applications
Epicyclic Reduction
Oil Immersed Brake
Power Steering
Bigger Tyre
Synchro Shuttle
24 Speed Synchromesh
Best For: Loader, Dozer, Backhoe Loader,
grader, etc.